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Drizly Ads: Boost Sales with Targeted Marketing

Published on: June 4 2023 by pipiads

Rocky Martin, the head of analytics centered around the brands and suppliers at Drizzly, talks about how they adopted Looker in the past year and how they have been using it for embedded dashboards and building a data product. Seth Rosen, a Looker consulting partner at Hashpath, discusses how they helped Drizzly launch their customer-facing data products leveraging the Looker platform. Drizzly is the largest alcohol e-commerce marketplace in North America, and their customer insights portal focuses on the brands and suppliers that bring alcohol to the liquor store. The portal allows them to make informed decisions about how their products perform on Drizzly and provides valuable insights into consumer behavior.

Drizzly wanted to implement a tiered pricing strategy to cater to a wide variety of customers, from regional brands to multinational holding companies. This strategy allowed them to offer different content at different price levels. They leveraged the work that went into their internal analytics product to create an external Looker insights project and embed

How to Sell Wine and Alcohol Online: eCommerce Local Delivery Software and Strategy

Selling Wine and Alcohol Online: The Importance of Local Delivery and Pickup Options

- Local delivery and pickup options are becoming more important for small businesses due to the current situation and customer preferences.

- Liquor stores and alcohol sellers can benefit from implementing these functionalities.

- In this article, we will discuss how businesses can use these options and market them to their customers.

Why Local Delivery and Pickup Options are Necessary:

- Customers are less likely to visit physical stores due to safety concerns.

- Local delivery and pickup options provide customers with a convenient alternative.

- Businesses that offer these options are more likely to attract and retain customers.

Implementing Local Delivery and Pickup Options:

- Businesses need to have a good eCommerce system to implement these functionalities.

- It is important to track inventory to avoid stock issues.

- Businesses can use algorithms and APIs to optimize delivery times and routes.

- The cost of hiring a delivery person is not expensive, and businesses can make use of existing solutions to minimize costs.

Marketing Local Delivery and Pickup Options:

- Businesses can use social media platforms like Facebook and retargeting ads to promote their services.

- Nurturing customers through rewards programs and special offers can encourage repeat business and increase loyalty.

- Apps like Vivino or Wine Searcher can provide potential customer data.

- Proximity search can help businesses target customers in their local area.

The Importance of Adapting to Digital Trends:

- Businesses that fail to adapt to digital trends risk becoming obsolete.

- Implementing local delivery and pickup options and marketing them effectively can help businesses remain competitive.

- The potential for growth is tremendous, and businesses that take advantage of these opportunities can thrive.

- Local delivery and pickup options are essential for businesses selling wine and alcohol.

- By implementing these functionalities and marketing them effectively, businesses can attract and retain customers, increase sales, and remain competitive.

- Adapting to digital trends is crucial for businesses to thrive in the current market.

Budweiser | Service Never Stops

The sacrifices made by soldiers and their families cannot be measured. The pain and hardships they endure in the name of freedom are immeasurable. In this article, we will take a closer look at the stories of military families and the impact that organizations like Folds of Honor have on their lives.

Main points:

- The pain of losing a loved one: Lilia's story

- The feeling of not being a hero: the reality of military service

- The lasting impact of losing a friend: the medic who died in combat

- The responsibility of remembering: Shabbat and honoring fellow service members

- The brewery tour with a special purpose: supporting Folds of Honor and the Budweiser Freedom Reserve program

- The impact of Folds of Honor: helping military families with scholarships

Military service and the sacrifices made by soldiers and their families are often overlooked. Organizations like Folds of Honor provide much-needed support to those who have given so much for our country. We should never forget the sacrifices made by these brave men and women, and we should always strive to support them in any way we can.

How to make Malt Liquor

- Platt is going to teach how to make malt liquor.

- Inspired by NWA's new movie, Platt wants to make a video on malt liquor.

What is Malt Liquor:

- Malt liquor is a beer with higher alcohol content than regular beer.

- It contains adjuncts like corn sugar and rice to boost up the fermentable sugars.

- It is different from other beers like IPA and barley wine.

- It has minimal hops and additional barley to balance the malt.

Making Malt Liquor:

- Use a light lager American-style beer kit or a Mexican-style lager beer.

- Add one pound of sugar and corn syrup to four cups of water.

- Mix everything and boil it.

- Add the malt extract to warm water and mix thoroughly.

- Add the sugar mix to the gallon of cold water in the fermenter and mix it.

- Add the malt extract to the water and stir it.

- Take a hydrometer reading to measure the gravity of the beer.

- Add the yeast and let it ferment for five to six weeks.

- Bottle the beer and let it condition for a few more weeks in the fridge.

- Making malt liquor is easy with a beer kit and some additional fermentables.

- Malt liquor has a higher alcohol content and minimal hops.

- Letting the beer ferment and condition for a few weeks gives it a better taste.

#JOIN19 - Empowering Marketers: Managing Data-related Idiosyncrasies in Advertising

Music huge thanks to the wonderful forum that has allowed us to discuss data in advertising and other contexts. We have been fortunate to hear from many amazing speakers, and we thank everyone for choosing to be here. In my talk today, I will build upon Ian's keynote this morning, where he touched upon the value that the Lucra partnership has brought to our business. I will discuss how we have extended the Lucra partnership to our clients and the value that it can bring to their businesses.

- Music huge thanks for the wonderful forum to discuss data in advertising and other contexts.

- Lucra partnership has brought value to our business.

- We have extended the Lucra partnership to our clients.

Challenges in Managing Data in Advertising:

- Advertising agencies have a bad reputation.

- Most marketers are not analysts.

- Data standards in marketing and advertising are not mature.

- Advertising is a dynamic industry.

The Solution: Collaboration

- Collaboration is the antidote to the complexity of managing data in advertising.

- Essence built Olive, a campaign stewardship system that generated valuable data.

- Looker was the partner that helped Essence solve the customization at scale challenge.

- Looker democratized data modeling.

- Essence developed All of Data Lab, a reporting platform based on Looker.


- Data sources land in Google Cloud Storage.

- Base and

How to sell wine online like a pro

Checklist” is lead generation using landing pages. Landing pages are standalone web pages that are designed to capture a visitor's information through a lead form. They're focused on a single call to action and are used to generate leads, sales, and sign-ups. They're important because they allow you to target specific audiences, and they allow you to track the effectiveness of your campaigns. Landing pages should have a compelling headline, a clear value proposition, and a strong call to action. They should also be visually appealing, have easy-to-read content, and be optimized for search engines. Landing pages are a great way to get new leads for your winery, and they're relatively easy to set up. You can use landing pages to promote a new release, offer a special promotion, or provide information about your winery.

Another important item on the checklist is email segmentation. Email segmentation is the process of dividing your email list into smaller groups based on specific criteria. This allows you to send more targeted and relevant emails to your subscribers. Segmentation can be based on a variety of factors, including demographics, purchase history, and engagement level. By segmenting your list, you can send more personalized emails that are more likely to be opened and acted upon.

Finally, the checklist includes the importance of tracking and analyzing your results. This includes tracking your website traffic, email open rates, click-through rates, and conversion rates. By tracking your results, you can see what's working and what's not, and make changes accordingly. You can also use analytics to identify trends and opportunities, and to identify areas for improvement. By regularly analyzing your results, you can continually improve your online sales and marketing efforts.

Combat COVID-19: Adapt Your Marketing Approach to Maximize Lead Generation & Revenue

In this article, we will be discussing the impact of the COVID-19 pandemic on businesses around the globe. We will be looking at the industries that have been impacted the most, the opportunities that have arisen due to the situation, and what organizations are doing to adapt to the current climate.

Impact on Businesses:

According to a survey by PriceWaterhouseCoopers,

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