Drop Servicing: How to Get More Sales (9 Reasons Why People Buy)
Published on: December 2 2022 by Dylan Sigley
Drop Servicing: How to Get More Sales (9 Reasons Why People Buy)
Table of Contents
Drop Servicing: How to Get More Sales (9 Reasons Why People Buy)
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | What's up drop servicers the drop |
| 00:00:01 | 00:00:05 | servicing business model was simple but |
| 00:00:04 | 00:00:08 | how do you actually sell your services? |
| 00:00:05 | 00:00:10 | how do you get sales get more sales and |
| 00:00:08 | 00:00:12 | continue to increase your sales' success |
| 00:00:10 | 00:00:16 | well it all starts with understanding |
| 00:00:12 | 00:00:18 | why people buy? why are people gonna buy |
| 00:00:16 | 00:00:21 | your service over another company's |
| 00:00:18 | 00:00:23 | service? is about the price? is about the |
| 00:00:21 | 00:00:25 | speed of return? In this video you're |
| 00:00:23 | 00:00:28 | going to learn what people care about |
| 00:00:25 | 00:00:30 | when deciding between services and how |
| 00:00:28 | 00:00:31 | you can get more positive responses with |
| 00:00:30 | 00:00:33 | your outreach by the end of this video |
| 00:00:31 | 00:00:36 | you're going to understand exactly what |
| 00:00:33 | 00:00:37 | makes a customer desire service and by |
| 00:00:36 | 00:00:39 | understanding the fundamental reasons |
| 00:00:37 | 00:00:42 | why people buy you'll be able to create |
| 00:00:39 | 00:00:44 | an irresistible offer around these |
| 00:00:42 | 00:00:47 | factors helping you sell more and scale |
| 00:00:44 | 00:00:49 | your business and as we go through the |
| 00:00:47 | 00:00:51 | video comment below with any questions |
| 00:00:49 | 00:00:56 | that come up at all and I'll personally |
| 00:00:51 | 00:00:56 | ask your questions in an upcoming video |
| 00:01:05 | 00:01:10 | if you're watching this video you |
| 00:01:07 | 00:01:12 | already know how awesome drop servicing |
| 00:01:10 | 00:01:14 | is and you'll know that while there is a |
| 00:01:12 | 00:01:16 | lot of demand for services there's also |
| 00:01:14 | 00:01:18 | a lot of competition so what is it |
| 00:01:16 | 00:01:20 | about your offer that stands out? how do |
| 00:01:18 | 00:01:22 | you stand out from the competition and |
| 00:01:20 | 00:01:25 | get more sales for your drop servicing |
| 00:01:22 | 00:01:27 | business the first reason people buy is |
| 00:01:25 | 00:01:27 | because of the prices you're offering |
| 00:01:27 | 00:01:30 | right? |
| 00:01:27 | 00:01:32 | believe it or not price is one of the |
| 00:01:30 | 00:01:35 | primary factors determining a buyer's |
| 00:01:32 | 00:01:37 | decision if you blow your price to one |
| 00:01:35 | 00:01:40 | of the lowest in the marketplace while |
| 00:01:37 | 00:01:43 | ensuring quality remains high this may |
| 00:01:40 | 00:01:46 | help initially with increasing sales of |
| 00:01:43 | 00:01:49 | your service why because everyone has a |
| 00:01:46 | 00:01:51 | budget! yep even the founders CEOs and |
| 00:01:49 | 00:01:54 | executives you're selling to that's it |
| 00:01:51 | 00:01:56 | competing purely on price can be the |
| 00:01:54 | 00:01:58 | wrong growth mindset to have what you |
| 00:01:56 | 00:02:00 | want to do is offer your clients |
| 00:01:58 | 00:02:02 | incredible value an amazing price and |
| 00:02:00 | 00:02:04 | then you're gonna be on the way to |
| 00:02:02 | 00:02:06 | winning new clients every time competing |
| 00:02:04 | 00:02:09 | on price means up a race to the bottom |
| 00:02:06 | 00:02:11 | so while it's tempting to drop your |
| 00:02:09 | 00:02:12 | price look at adding value before you |
| 00:02:11 | 00:02:15 | take money off the table |
| 00:02:12 | 00:02:17 | the second reason people buy is because |
| 00:02:15 | 00:02:19 | of quality right people want great |
| 00:02:17 | 00:02:20 | services they want to get the job done |
| 00:02:19 | 00:02:22 | right the first time |
| 00:02:20 | 00:02:25 | think about things from your perspective |
| 00:02:22 | 00:02:27 | you know who do you buy from who do you |
| 00:02:25 | 00:02:29 | want to buy from you want to buy from |
| 00:02:27 | 00:02:31 | the companies you can get the best |
| 00:02:29 | 00:02:33 | quality based on your budget and |
| 00:02:31 | 00:02:36 | everyone's willing to pay a little extra |
| 00:02:33 | 00:02:38 | for a high-quality service that makes |
| 00:02:36 | 00:02:40 | things easy for them saves money and |
| 00:02:38 | 00:02:42 | solves their business needs drop |
| 00:02:40 | 00:02:44 | servicing gives you the best of both |
| 00:02:42 | 00:02:46 | worlds right you can customize your |
| 00:02:44 | 00:02:48 | offering to cover both price and quality |
| 00:02:46 | 00:02:50 | if you're offering animated videos for |
| 00:02:48 | 00:02:53 | example you could have three tiers of |
| 00:02:50 | 00:02:55 | quality with three price tiers. Drop |
| 00:02:53 | 00:02:57 | servicing enables you to effortlessly |
| 00:02:55 | 00:02:59 | differentiate your services because you |
| 00:02:57 | 00:03:02 | can build the systems and teams to |
| 00:02:59 | 00:03:03 | provide all tiers of the services from |
| 00:03:02 | 00:03:06 | your cheapest option to the most |
| 00:03:03 | 00:03:10 | expensive then the third reason clients |
| 00:03:06 | 00:03:12 | buy from you is convenience Amazon to |
| 00:03:10 | 00:03:15 | ubereats convenience is probably the |
| 00:03:12 | 00:03:17 | biggest driver of b2b sales just like it |
| 00:03:15 | 00:03:18 | is for consumers if you can provide a |
| 00:03:17 | 00:03:20 | simple |
| 00:03:18 | 00:03:22 | for you service where the client can |
| 00:03:20 | 00:03:24 | mentally remove themselves from the |
| 00:03:22 | 00:03:27 | equation you've just become the uber |
| 00:03:24 | 00:03:27 | eats of drop servicing this is pay for |
| 00:03:27 | 00:03:30 | convenience |
| 00:03:27 | 00:03:33 | why because making animated sales videos |
| 00:03:30 | 00:03:35 | websites pitch decks or compliance |
| 00:03:33 | 00:03:37 | documents isn't their core business it's |
| 00:03:35 | 00:03:40 | yours if you can provide the convenience |
| 00:03:37 | 00:03:42 | of done-for-you services with quick |
| 00:03:40 | 00:03:44 | efficient high-quality delivery you'll |
| 00:03:42 | 00:03:46 | be the service that stands out from the |
| 00:03:44 | 00:03:48 | market compared to a traditional |
| 00:03:46 | 00:03:50 | outsourcing or your competitors the |
| 00:03:48 | 00:03:53 | fourth reason people buy from you is a |
| 00:03:50 | 00:03:56 | personalized experience this is probably |
| 00:03:53 | 00:03:58 | the easiest to nail how hard is it to be |
| 00:03:56 | 00:04:00 | interested in who you are doing business |
| 00:03:58 | 00:04:02 | weather right well you'd be surprised |
| 00:04:00 | 00:04:04 | I know there are computers out there |
| 00:04:02 | 00:04:06 | still sending large bulk email that |
| 00:04:04 | 00:04:08 | doesn't even use a first name and to be |
| 00:04:06 | 00:04:10 | honest that sucks it's not good enough |
| 00:04:08 | 00:04:12 | and it won't cut in your successful drop |
| 00:04:10 | 00:04:15 | servicing company what your goal needs |
| 00:04:12 | 00:04:17 | to be is this presume your office in a |
| 00:04:15 | 00:04:19 | way that makes them highly personalized |
| 00:04:17 | 00:04:21 | for the type of audience you're selling |
| 00:04:19 | 00:04:22 | to this is why it's so important to |
| 00:04:21 | 00:04:25 | understand exactly who your ideal |
| 00:04:22 | 00:04:27 | customer is the best way to do this is |
| 00:04:25 | 00:04:30 | to ask yourself this one simple question |
| 00:04:27 | 00:04:33 | who would wake up read your email and be |
| 00:04:30 | 00:04:35 | stoked you sent it to them? nail that one |
| 00:04:33 | 00:04:36 | aspect of personalization and you're |
| 00:04:35 | 00:04:39 | going to be winning more clients than |
| 00:04:36 | 00:04:42 | ever the fifth reason people buy is that |
| 00:04:39 | 00:04:45 | they know what they're in for what do I |
| 00:04:42 | 00:04:47 | mean I mean drop servicing isn't about |
| 00:04:45 | 00:04:50 | reinventing the wheel or creating a next |
| 00:04:47 | 00:04:52 | big thing pick a well-known service |
| 00:04:50 | 00:04:54 | that's proven to work has a high demand |
| 00:04:52 | 00:04:56 | and ideally lacks significant |
| 00:04:54 | 00:04:58 | competition by all means tweak your |
| 00:04:56 | 00:05:01 | offer innovate with packages and value |
| 00:04:58 | 00:05:03 | ads but base the foundation of your |
| 00:05:01 | 00:05:05 | business on what your successful |
| 00:05:03 | 00:05:08 | competitors are doing this makes it easy |
| 00:05:05 | 00:05:10 | for your clients to understand what it |
| 00:05:08 | 00:05:13 | is you're offering and gives those I |
| 00:05:10 | 00:05:15 | need the job done emails hitting your |
| 00:05:13 | 00:05:18 | inbox the sixth reason people buy is |
| 00:05:15 | 00:05:20 | urgency perhaps your experience that's |
| 00:05:18 | 00:05:23 | before right have you ever seen an email |
| 00:05:20 | 00:05:24 | to a potential client gotten a positive |
| 00:05:23 | 00:05:28 | response and heard something like hey |
| 00:05:24 | 00:05:30 | sounds gray but we don't need this right |
| 00:05:28 | 00:05:32 | now can you send us an email |
| 00:05:30 | 00:05:35 | three months or ten years. You want to |
| 00:05:32 | 00:05:37 | follow up and this is key to onboarding |
| 00:05:35 | 00:05:39 | new clients and generating recurring |
| 00:05:37 | 00:05:41 | revenue but one potential reason why |
| 00:05:39 | 00:05:43 | these people aren't interested in your |
| 00:05:41 | 00:05:45 | service now instead of three months or |
| 00:05:43 | 00:05:48 | ten years in the future is there's no |
| 00:05:45 | 00:05:50 | sense of urgency so what can you do in a |
| 00:05:48 | 00:05:53 | situation like this you need to create |
| 00:05:50 | 00:05:54 | urgency or FOMO fear of missing out to |
| 00:05:53 | 00:05:56 | put it another way |
| 00:05:54 | 00:05:58 | maybe it's an exclusive limited time |
| 00:05:56 | 00:06:01 | offer on price maybe it's a limited time |
| 00:05:58 | 00:06:03 | quality upgrade or free add-ons for this |
| 00:06:01 | 00:06:04 | week only you have to give people a bit |
| 00:06:03 | 00:06:06 | of a push |
| 00:06:04 | 00:06:08 | otherwise they won't act because you |
| 00:06:06 | 00:06:10 | haven't given them a reason they should |
| 00:06:08 | 00:06:12 | the seventh reason people buy is because |
| 00:06:10 | 00:06:14 | you're creating desire and people don't |
| 00:06:12 | 00:06:16 | buy what they need they buy what they |
| 00:06:14 | 00:06:18 | want they want the best web design |
| 00:06:16 | 00:06:20 | possible they want a great logo they |
| 00:06:18 | 00:06:22 | want the best artikle on the website |
| 00:06:20 | 00:06:24 | they only see really need it but they |
| 00:06:22 | 00:06:26 | want it and because they want it they |
| 00:06:24 | 00:06:28 | can be sold it. A business doesn't |
| 00:06:26 | 00:06:30 | necessarily need an animated video |
| 00:06:28 | 00:06:32 | explaining their business because they |
| 00:06:30 | 00:06:34 | may be successful without it but if it |
| 00:06:32 | 00:06:37 | can help them grow make their website |
| 00:06:34 | 00:06:38 | look cooler or keep up with competitors |
| 00:06:37 | 00:06:41 | then you're on your way to creating |
| 00:06:38 | 00:06:44 | desire so how do you create that desire |
| 00:06:41 | 00:06:46 | for other businesses you're not selling |
| 00:06:44 | 00:06:48 | designer cakes after all usually for |
| 00:06:46 | 00:06:50 | services you'll do this with an |
| 00:06:48 | 00:06:52 | irresistible and compelling offer the |
| 00:06:50 | 00:06:54 | offer should be a no-brainer for them |
| 00:06:52 | 00:06:57 | you can create this desire by tapping |
| 00:06:54 | 00:06:59 | into existing desires and once they |
| 00:06:57 | 00:07:02 | already have to take their business |
| 00:06:59 | 00:07:04 | forward the eighth reason people buy it |
| 00:07:02 | 00:07:06 | is that they trust you you know Trust is |
| 00:07:04 | 00:07:08 | a biggie when it comes to drop servicing |
| 00:07:06 | 00:07:10 | businesses all good business |
| 00:07:08 | 00:07:13 | relationships start and are established |
| 00:07:10 | 00:07:16 | with a level of trust would you trust |
| 00:07:13 | 00:07:19 | the sender of a random cold email a few |
| 00:07:16 | 00:07:21 | can bring credibility pass work examples |
| 00:07:19 | 00:07:23 | testimonials of previous clients it's |
| 00:07:21 | 00:07:25 | going to be far easier to create the |
| 00:07:23 | 00:07:27 | trust and desire necessary for someone |
| 00:07:25 | 00:07:28 | to be interested in purchasing your |
| 00:07:27 | 00:07:31 | service |
| 00:07:28 | 00:07:33 | so the ninth and last reason someone |
| 00:07:31 | 00:07:35 | won't buy is because of their past |
| 00:07:33 | 00:07:37 | failure sometimes a client lacks trust |
| 00:07:35 | 00:07:39 | in their own decisions because they've |
| 00:07:37 | 00:07:42 | had a negative experience before and |
| 00:07:39 | 00:07:45 | fear wasting company time and |
| 00:07:42 | 00:07:47 | again so they're thinking hey this is |
| 00:07:45 | 00:07:49 | exactly what happened last time with |
| 00:07:47 | 00:07:50 | those Google SEO guys these guys never |
| 00:07:49 | 00:07:52 | give up |
| 00:07:50 | 00:07:54 | last time I wasted time and money on the |
| 00:07:52 | 00:07:56 | servers that didn't deliver what's going |
| 00:07:54 | 00:07:58 | to be different this time well in your |
| 00:07:56 | 00:08:00 | marketing and your message and in the |
| 00:07:58 | 00:08:02 | overall package that your offer as a |
| 00:08:00 | 00:08:05 | service you need to address this |
| 00:08:02 | 00:08:07 | potential fear so take a look back at |
| 00:08:05 | 00:08:10 | all the reasons people don't buy life like no |
| 00:08:07 | 00:08:12 | need no desire no urgency no |
| 00:08:10 | 00:08:14 | personalization cost and convenience |
| 00:08:12 | 00:08:16 | make sure that the package you offer |
| 00:08:14 | 00:08:19 | takes all of these points into account |
| 00:08:16 | 00:08:21 | so that you can make the person on the |
| 00:08:19 | 00:08:24 | receiving end gain more trust in their |
| 00:08:21 | 00:08:26 | future decision making and opt to go |
| 00:08:24 | 00:08:29 | with you as their trusted business |
| 00:08:26 | 00:08:30 | partner so that's the video of hopefully |
| 00:08:29 | 00:08:32 | today you learn something you can |
| 00:08:30 | 00:08:36 | actually implement in your business and |
| 00:08:32 | 00:08:37 | once again like subscribe notification |
| 00:08:36 | 00:08:39 | belt and comment below with any |
| 00:08:37 | 00:08:40 | questions that you have and till next |
| 00:08:39 | 00:08:47 | time |
