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Drop Servicing: How to Get More Sales (9 Reasons Why People Buy)

Published on: December 2 2022 by Dylan Sigley

Drop Servicing: How to Get More Sales (9 Reasons Why People Buy)

Drop Servicing: How to Get More Sales (9 Reasons Why People Buy)

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00:00:00 00:00:04 What's up drop servicers the drop
00:00:01 00:00:05 servicing business model was simple but
00:00:04 00:00:08 how do you actually sell your services?
00:00:05 00:00:10 how do you get sales get more sales and
00:00:08 00:00:12 continue to increase your sales' success
00:00:10 00:00:16 well it all starts with understanding
00:00:12 00:00:18 why people buy? why are people gonna buy
00:00:16 00:00:21 your service over another company's
00:00:18 00:00:23 service? is about the price? is about the
00:00:21 00:00:25 speed of return? In this video you're
00:00:23 00:00:28 going to learn what people care about
00:00:25 00:00:30 when deciding between services and how
00:00:28 00:00:31 you can get more positive responses with
00:00:30 00:00:33 your outreach by the end of this video
00:00:31 00:00:36 you're going to understand exactly what
00:00:33 00:00:37 makes a customer desire service and by
00:00:36 00:00:39 understanding the fundamental reasons
00:00:37 00:00:42 why people buy you'll be able to create
00:00:39 00:00:44 an irresistible offer around these
00:00:42 00:00:47 factors helping you sell more and scale
00:00:44 00:00:49 your business and as we go through the
00:00:47 00:00:51 video comment below with any questions
00:00:49 00:00:56 that come up at all and I'll personally
00:00:51 00:00:56 ask your questions in an upcoming video
00:01:05 00:01:10 if you're watching this video you
00:01:07 00:01:12 already know how awesome drop servicing
00:01:10 00:01:14 is and you'll know that while there is a
00:01:12 00:01:16 lot of demand for services there's also
00:01:14 00:01:18 a lot of competition so what is it
00:01:16 00:01:20 about your offer that stands out? how do
00:01:18 00:01:22 you stand out from the competition and
00:01:20 00:01:25 get more sales for your drop servicing
00:01:22 00:01:27 business the first reason people buy is
00:01:25 00:01:27 because of the prices you're offering
00:01:27 00:01:30 right?
00:01:27 00:01:32 believe it or not price is one of the
00:01:30 00:01:35 primary factors determining a buyer's
00:01:32 00:01:37 decision if you blow your price to one
00:01:35 00:01:40 of the lowest in the marketplace while
00:01:37 00:01:43 ensuring quality remains high this may
00:01:40 00:01:46 help initially with increasing sales of
00:01:43 00:01:49 your service why because everyone has a
00:01:46 00:01:51 budget! yep even the founders CEOs and
00:01:49 00:01:54 executives you're selling to that's it
00:01:51 00:01:56 competing purely on price can be the
00:01:54 00:01:58 wrong growth mindset to have what you
00:01:56 00:02:00 want to do is offer your clients
00:01:58 00:02:02 incredible value an amazing price and
00:02:00 00:02:04 then you're gonna be on the way to
00:02:02 00:02:06 winning new clients every time competing
00:02:04 00:02:09 on price means up a race to the bottom
00:02:06 00:02:11 so while it's tempting to drop your
00:02:09 00:02:12 price look at adding value before you
00:02:11 00:02:15 take money off the table
00:02:12 00:02:17 the second reason people buy is because
00:02:15 00:02:19 of quality right people want great
00:02:17 00:02:20 services they want to get the job done
00:02:19 00:02:22 right the first time
00:02:20 00:02:25 think about things from your perspective
00:02:22 00:02:27 you know who do you buy from who do you
00:02:25 00:02:29 want to buy from you want to buy from
00:02:27 00:02:31 the companies you can get the best
00:02:29 00:02:33 quality based on your budget and
00:02:31 00:02:36 everyone's willing to pay a little extra
00:02:33 00:02:38 for a high-quality service that makes
00:02:36 00:02:40 things easy for them saves money and
00:02:38 00:02:42 solves their business needs drop
00:02:40 00:02:44 servicing gives you the best of both
00:02:42 00:02:46 worlds right you can customize your
00:02:44 00:02:48 offering to cover both price and quality
00:02:46 00:02:50 if you're offering animated videos for
00:02:48 00:02:53 example you could have three tiers of
00:02:50 00:02:55 quality with three price tiers. Drop
00:02:53 00:02:57 servicing enables you to effortlessly
00:02:55 00:02:59 differentiate your services because you
00:02:57 00:03:02 can build the systems and teams to
00:02:59 00:03:03 provide all tiers of the services from
00:03:02 00:03:06 your cheapest option to the most
00:03:03 00:03:10 expensive then the third reason clients
00:03:06 00:03:12 buy from you is convenience Amazon to
00:03:10 00:03:15 ubereats convenience is probably the
00:03:12 00:03:17 biggest driver of b2b sales just like it
00:03:15 00:03:18 is for consumers if you can provide a
00:03:17 00:03:20 simple
00:03:18 00:03:22 for you service where the client can
00:03:20 00:03:24 mentally remove themselves from the
00:03:22 00:03:27 equation you've just become the uber
00:03:24 00:03:27 eats of drop servicing this is pay for
00:03:27 00:03:30 convenience
00:03:27 00:03:33 why because making animated sales videos
00:03:30 00:03:35 websites pitch decks or compliance
00:03:33 00:03:37 documents isn't their core business it's
00:03:35 00:03:40 yours if you can provide the convenience
00:03:37 00:03:42 of done-for-you services with quick
00:03:40 00:03:44 efficient high-quality delivery you'll
00:03:42 00:03:46 be the service that stands out from the
00:03:44 00:03:48 market compared to a traditional
00:03:46 00:03:50 outsourcing or your competitors the
00:03:48 00:03:53 fourth reason people buy from you is a
00:03:50 00:03:56 personalized experience this is probably
00:03:53 00:03:58 the easiest to nail how hard is it to be
00:03:56 00:04:00 interested in who you are doing business
00:03:58 00:04:02 weather right well you'd be surprised
00:04:00 00:04:04 I know there are computers out there
00:04:02 00:04:06 still sending large bulk email that
00:04:04 00:04:08 doesn't even use a first name and to be
00:04:06 00:04:10 honest that sucks it's not good enough
00:04:08 00:04:12 and it won't cut in your successful drop
00:04:10 00:04:15 servicing company what your goal needs
00:04:12 00:04:17 to be is this presume your office in a
00:04:15 00:04:19 way that makes them highly personalized
00:04:17 00:04:21 for the type of audience you're selling
00:04:19 00:04:22 to this is why it's so important to
00:04:21 00:04:25 understand exactly who your ideal
00:04:22 00:04:27 customer is the best way to do this is
00:04:25 00:04:30 to ask yourself this one simple question
00:04:27 00:04:33 who would wake up read your email and be
00:04:30 00:04:35 stoked you sent it to them? nail that one
00:04:33 00:04:36 aspect of personalization and you're
00:04:35 00:04:39 going to be winning more clients than
00:04:36 00:04:42 ever the fifth reason people buy is that
00:04:39 00:04:45 they know what they're in for what do I
00:04:42 00:04:47 mean I mean drop servicing isn't about
00:04:45 00:04:50 reinventing the wheel or creating a next
00:04:47 00:04:52 big thing pick a well-known service
00:04:50 00:04:54 that's proven to work has a high demand
00:04:52 00:04:56 and ideally lacks significant
00:04:54 00:04:58 competition by all means tweak your
00:04:56 00:05:01 offer innovate with packages and value
00:04:58 00:05:03 ads but base the foundation of your
00:05:01 00:05:05 business on what your successful
00:05:03 00:05:08 competitors are doing this makes it easy
00:05:05 00:05:10 for your clients to understand what it
00:05:08 00:05:13 is you're offering and gives those I
00:05:10 00:05:15 need the job done emails hitting your
00:05:13 00:05:18 inbox the sixth reason people buy is
00:05:15 00:05:20 urgency perhaps your experience that's
00:05:18 00:05:23 before right have you ever seen an email
00:05:20 00:05:24 to a potential client gotten a positive
00:05:23 00:05:28 response and heard something like hey
00:05:24 00:05:30 sounds gray but we don't need this right
00:05:28 00:05:32 now can you send us an email
00:05:30 00:05:35 three months or ten years. You want to
00:05:32 00:05:37 follow up and this is key to onboarding
00:05:35 00:05:39 new clients and generating recurring
00:05:37 00:05:41 revenue but one potential reason why
00:05:39 00:05:43 these people aren't interested in your
00:05:41 00:05:45 service now instead of three months or
00:05:43 00:05:48 ten years in the future is there's no
00:05:45 00:05:50 sense of urgency so what can you do in a
00:05:48 00:05:53 situation like this you need to create
00:05:50 00:05:54 urgency or FOMO fear of missing out to
00:05:53 00:05:56 put it another way
00:05:54 00:05:58 maybe it's an exclusive limited time
00:05:56 00:06:01 offer on price maybe it's a limited time
00:05:58 00:06:03 quality upgrade or free add-ons for this
00:06:01 00:06:04 week only you have to give people a bit
00:06:03 00:06:06 of a push
00:06:04 00:06:08 otherwise they won't act because you
00:06:06 00:06:10 haven't given them a reason they should
00:06:08 00:06:12 the seventh reason people buy is because
00:06:10 00:06:14 you're creating desire and people don't
00:06:12 00:06:16 buy what they need they buy what they
00:06:14 00:06:18 want they want the best web design
00:06:16 00:06:20 possible they want a great logo they
00:06:18 00:06:22 want the best artikle on the website
00:06:20 00:06:24 they only see really need it but they
00:06:22 00:06:26 want it and because they want it they
00:06:24 00:06:28 can be sold it. A business doesn't
00:06:26 00:06:30 necessarily need an animated video
00:06:28 00:06:32 explaining their business because they
00:06:30 00:06:34 may be successful without it but if it
00:06:32 00:06:37 can help them grow make their website
00:06:34 00:06:38 look cooler or keep up with competitors
00:06:37 00:06:41 then you're on your way to creating
00:06:38 00:06:44 desire so how do you create that desire
00:06:41 00:06:46 for other businesses you're not selling
00:06:44 00:06:48 designer cakes after all usually for
00:06:46 00:06:50 services you'll do this with an
00:06:48 00:06:52 irresistible and compelling offer the
00:06:50 00:06:54 offer should be a no-brainer for them
00:06:52 00:06:57 you can create this desire by tapping
00:06:54 00:06:59 into existing desires and once they
00:06:57 00:07:02 already have to take their business
00:06:59 00:07:04 forward the eighth reason people buy it
00:07:02 00:07:06 is that they trust you you know Trust is
00:07:04 00:07:08 a biggie when it comes to drop servicing
00:07:06 00:07:10 businesses all good business
00:07:08 00:07:13 relationships start and are established
00:07:10 00:07:16 with a level of trust would you trust
00:07:13 00:07:19 the sender of a random cold email a few
00:07:16 00:07:21 can bring credibility pass work examples
00:07:19 00:07:23 testimonials of previous clients it's
00:07:21 00:07:25 going to be far easier to create the
00:07:23 00:07:27 trust and desire necessary for someone
00:07:25 00:07:28 to be interested in purchasing your
00:07:27 00:07:31 service
00:07:28 00:07:33 so the ninth and last reason someone
00:07:31 00:07:35 won't buy is because of their past
00:07:33 00:07:37 failure sometimes a client lacks trust
00:07:35 00:07:39 in their own decisions because they've
00:07:37 00:07:42 had a negative experience before and
00:07:39 00:07:45 fear wasting company time and
00:07:42 00:07:47 again so they're thinking hey this is
00:07:45 00:07:49 exactly what happened last time with
00:07:47 00:07:50 those Google SEO guys these guys never
00:07:49 00:07:52 give up
00:07:50 00:07:54 last time I wasted time and money on the
00:07:52 00:07:56 servers that didn't deliver what's going
00:07:54 00:07:58 to be different this time well in your
00:07:56 00:08:00 marketing and your message and in the
00:07:58 00:08:02 overall package that your offer as a
00:08:00 00:08:05 service you need to address this
00:08:02 00:08:07 potential fear so take a look back at
00:08:05 00:08:10 all the reasons people don't buy life like no
00:08:07 00:08:12 need no desire no urgency no
00:08:10 00:08:14 personalization cost and convenience
00:08:12 00:08:16 make sure that the package you offer
00:08:14 00:08:19 takes all of these points into account
00:08:16 00:08:21 so that you can make the person on the
00:08:19 00:08:24 receiving end gain more trust in their
00:08:21 00:08:26 future decision making and opt to go
00:08:24 00:08:29 with you as their trusted business
00:08:26 00:08:30 partner so that's the video of hopefully
00:08:29 00:08:32 today you learn something you can
00:08:30 00:08:36 actually implement in your business and
00:08:32 00:08:37 once again like subscribe notification
00:08:36 00:08:39 belt and comment below with any
00:08:37 00:08:40 questions that you have and till next
00:08:39 00:08:47 time