dropshipping creatives definition
Hey guys, welcome to the channel! Today, I want to discuss the creative strategy we use to make successful Facebook ads that can be scaled to multiple six figures using the Facebook Ads platform. Let's get into it!
- Discussing the creative strategy for successful Facebook ads
- Highlighting the ability to scale ads to multiple six figures
Importance of Creative:
- The single most important part of your funnel
- The primary element is the visual element
- Discussing the importance of the first three seconds
Structure for Problem-Solving Products:
- Start with the problem
- Present the solution/product
- Elaborate on the features
- Highlight the importance of testimonials
Structure for Appearance-Based Products:
- Showcase the appearance of the product
- Thumbnail is essential for first impression
Testing Different Ad Types:
- Use picture ads, video ads, and carousel ads
- Testing different variations can lead to better results
- Emphasizing the importance of a strong creative strategy for successful Facebook ads
- Encouraging testing different ad types to find the best fit for your product.
HOW I MAKE AD CREATIVES THAT ACTUALLY CONVERT | Shopify Dropshipping
In this article, we will be discussing ad creatives and how to make good ad creatives that actually convert. As someone who has spent well over half a million dollars on Facebook ads, I have figured out what works and what doesn't. In this video, I will show you what makes a good ad, the psychology behind it, and my 10 step process for making ad creatives.
What makes a good ad creative?
- Converts profitably
- Relevant score of 8-10
- Unique link click-through rate of 2-5%
- Cost per click below $1
The Psychology Behind Good Ads:
To make a good ad creative, it's important to put yourself in the customer's shoes and think about what would catch their attention and pique their interest. The job of the ad creative is to grab someone's attention and pique their interest. The website and product page's job is to build desire and move people to take action.
The 3 Main Things You Need to Know to Make a Good Ad Creative:
1. Who you're selling to
2. Why they would be interested in your product
3. What is working already for other people in your niche
10 Step Process for Making Ad Creatives:
1. Identify top 3-5 competitors in your niche
2. Search their Facebook page and go to their ad library to find ads that are converting
3. Look for patterns in their ads and take note of what's working
4. Identify the pain points of your target audience and highlight them in your ad
5. Make sure your ad creative stands out and catches the customer's attention
6. Use high-quality images and videos
7. Focus on benefits, not features
8. Use social proof, such as customer reviews or testimonials
9. Include a call-to-action
10. Continuously test and optimize your ads
In conclusion, making good ad creatives is essential for the success of any e-commerce or dropshipping business. It's important to put yourself in the customer's shoes, know your target audience, and learn from what's already working in your niche. By following the 10 step process, you can create ad creatives that convert and drive profitable traffic to your website.
How Shopify Dropshipping Works
Dropshipping: The Trendy E-commerce Fad
Dropshipping is a growing industry that relies on targeted ads designed to stop consumers from scrolling long enough to make an impulse purchase, usually from a Shopify store setup solely for that product. This model is becoming popular, especially among young consumers who are looking for creative ways to make money. The rise of the young merchant is like salesmen, the old school version of marketing.
What is Dropshipping?
In its simplest form, dropshipping is when the seller acts as a middleman without ever touching the merchandise. The seller purchases the product from the supplier and has it shipped directly to the customer, which can take some time. Many dropshippers find products like phone accessories and Bluetooth headphones on AliExpress, a China-based online marketplace where small businesses sell products directly to international buyers.
Pros and Cons of Dropshipping:
Some sellers say dropshipping is a get-rich-quick scheme to make easy millions without ever leaving your couch. Others call it a serious business that takes major hustle to pull off properly. False advertising is definitely a big problem in the dropshipping world. The product is aligned with you, aligned with your interests, and you want to buy it. So you buy it. And it does not match up at all to the product you're getting.
Advantages of Dropshipping:
The main advantage of dropshipping is that you don't have to worry about storing, packaging, or shipping your products. Shopify is home to the online stores of major brands like Heinz, Staples, Jenny Craig, and Gymshark. With more sellers than ever before signing up for a Shopify storefront in Q3 last year, Shopify shares more than doubled in 2020, and its market cap recently surpassed $150 billion.
Disadvantages of Dropshipping:
The dropshipping world is largely unregulated and without trademarks, so hit products can be sold by anyone. Copycat dropshippers selling knockoffs are on the rise. It leads to months-long shipping times, unvetted products straight from China, and unhappy customers facing a challenging overseas returns process. A lot of people get into the business model, and they're lazy. They're not looking at it like a business; they're looking at it like a cash grab.
Dropshipping is here to stay, and it's going to be a cat-and-mouse game between Shopify and a lot of the more fraudulent dropshippers. A lot of these stores look really legitimate on the surface. Before buying, read shipping promises and return policies. Try contacting customer service. And people that are doing it legitimately like myself are offering really good customer service, giving tracking updates within 24 hours, and that's what 90 percent of people are looking for.
How I Create TikTok Ad Creatives For Dropshipping With LIVE Examples
Tick Tock Ads: How to Create Effective Creatives
Tick Tock ads have become popular in the drop shipping community, but many struggle with creating effective creatives. In this article, we'll explore what works and what doesn't in Tick Tock ad creatives, and how to structure them for success.
What Doesn't Work
Facebook dropship style creatives, high production videos, and videos with a lot of blank space don't work well on Tick Tock. Tick Tock enjoys native content that looks like any other video on the app. When running ads, you want to make the creatives look native, not like ads.
Native content, videos of people using the product, following trends, and funny skits integrating the product work well on Tick Tock. Think like a Tick Tocker, not an e-com person or a marketer trying to get rich.
How to Structure Creatives
Scrape Tick Tock to find content for the product you want to sell. Download the video and edit it directly on Tick Tock, adding text to speech and trendy audios. Make three to five videos to start running ads with and see what works best. Once you find good creatives, start scaling.
Creating effective Tick Tock ad creatives is all about thinking like a Tick Tocker, creating native content, and following trends. Structure your creatives by scraping Tick Tock for content, editing it on Tick Tock, and adding text to speech and trendy audios. Once you find good creatives, start scaling.
I Made $220,291 With This Ad Strategy | Dropshipping
How to Make $200,000 Profit with Dynamic Creatives
Last month, I made $200,000 profit using the dynamic creatives campaign strategy. In this article, I will explain how I did it and share some tips on building better ads.
The Dynamic Creatives Campaign Strategy:
The dynamic creatives campaign strategy is a mega campaign where you do all your testing and scaling. There are two fundamentals to follow: stop using any type of targeting and use dynamic creatives to test all your new ads. Spend 90% of your time on building better creatives.
Building Better Creatives:
When building creatives, ask yourself two important questions: does your hook engage your target audience and what are the mass desires of the market? Your ad should focus on your product's main benefit that satisfies the mass desire. This will increase the hold rate of your viewers.
Examples of successful ads include a phone holder for drivers and a skin care product that reduces sun damage and fine lines while maintaining a glow and plumping.
To hit million dollar months, you need a killer ad paired with a killer offer. If you want to learn more about building better creatives, join my Discord community.
Top 10 Winning Products To Sell In 2023 (Shopify Dropshipping)
In this article, we will be discussing the top 10 products that you need to be selling in 2023. These products are currently going viral and have been handpicked to ensure your success in your Dropshipping Store.
The first product on our list is a scooper that also gives you a weight every time you scoop something up. This product can be advertised as a food prep or pet product. The competitor website is poorly merchandised and sells the product for $19.99. However, the product can be found on AliExpress for only $4.31, allowing for a markup of $15.50. By creating a custom experience for your ideal demographic, such as bodybuilders and weightlifters, you can sell this product for $39.99.
The second product is a heated glove that prevents frostbite. This product goes viral every winter and can be advertised right now. The competitor website is simple and sells the product for $45. However, the product can be found on AliExpress for only $18.32, allowing for a decent profit margin. By creating a better website, simplifying the description, and adding reviews, you can improve your conversion rate and sell this product for a higher price.
The third product is a device that unfreezes your windshield and acts as a portable heater in your car. This two-in-one product has already gained traction with over 10,000 likes and 3,000 shares. The competitor website sells the product for $29.99, but it can be found on AliExpress for only $13. By creating a clean color scheme, solid description, and adding reviews, you can sell this product for $39.99.
The fourth product is a five-in-one curler that is advertised as 10 times cheaper than the Dyson airwrap. The competitor website sells the product for $99, but the product can be found on AliExpress for $41.45. By simplifying the page, improving the reviews, and branding the website as a one-product store, you can sell this product for a higher price.
The fifth product is a collar that you can put an air tag inside of to track your dog's location. This product has gained popularity with pet owners and can be sold for $39.99. The product can be found on AliExpress for only $11.95, allowing for a decent profit margin. By creating the right marketing angles, you can take over the pet market and sell this product in big-box stores.
The sixth product is an LED scraper that is advertised to give you a snatched face and jawline. This product has gained traction with 65,000 likes and 767 shares. The competitor website has a clean design and 1,186 reviews. The product can be found on AliExpress for $19.24, allowing for a profit margin of $36.
The seventh product is a spoon that can be written on and becomes its own object when put in water. This product can be used as temporary tattoos and is perfect for the holidays. The competitor website is poorly merchandised, but the product can be found on AliExpress for a decent price.
The eighth product is a face mask that is advertised as a natural facelift. This product has gained popularity with 108,000 likes and 3,000 shares. The competitor website is poorly designed, but the product can be found on AliExpress for a decent price.
The ninth product is a posture corrector that has gained popularity with 70,000 likes and 12,000 shares. The competitor website is poorly designed, but the product can be found on AliExpress for a decent price.
The tenth product is a shoe rack that can be hung on your door. This product has gained popularity with 20,000 likes and 1,000 shares. The competitor website is poorly designed, but the product can be found on AliExpress for a decent price.
In conclusion, these top 10 products are proven and validated products that are currently going viral. By following our tips on branding, merchandising, and pricing, you can sell these products for a higher price and increase your profit margins. Don't wait to take advantage of these viral products and start selling them in your Dropshipping Store today.
What You NEED To Know Before Dropshipping in 2023
Before starting dropshipping in 2023, there are some important things to know to ensure success. The market is constantly changing, and it's essential to know how to embrace and involve with these changes. Without this knowledge, one could potentially waste time and money going in the wrong direction.
1. You need money to start:
Contrary to what some gurus may say, starting dropshipping with zero money is not realistic. You need to treat your dropshipping business like a real business and be willing to invest time and money into it. It is recommended to start with at least $1500 to $2000 if trying it out for yourself and $500 to $800 if working with a mentor.
2. Understanding your store:
There are different types of stores in dropshipping, including one-product stores, niche-focused stores, and general stores. A general store allows you to test different products that don't necessarily fall under the same niche, and it's recommended to start with a general store.
3. Product research:
To find winning products, look for products that solve a problem and are currently trending or have trended in the past. Google Trends is an excellent tool to understand when consumers start searching for a product. Ad Spy can also help find winning products that have been scaled before.
4. Shipping is everything:
Shipping speeds are crucial for your dropshipping success. 30 to 60 day shipping is not sustainable, and it's recommended to look for alternative suppliers or shipping options. When using AliExpress, make sure to go through supplier validation and negotiate shipping and cost with the supplier.
5. Diversify your advertising portfolio:
To make the most back for your time and money, it's important to know how to advertise on multiple different platforms. With the booming popularity of TikTok, it's a great addition to advertising on Facebook and Instagram.
To succeed in dropshipping in 2023, it's crucial to understand the market changes, have some money to invest, understand your store, conduct proper product research, focus on shipping speeds, and diversify your advertising portfolio. Knowing these things can help streamline your success and avoid wasting time and money.
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