Dropshipping vs White Label Vs Creating Your Own Product | Effective Ecommerce Podcast #6
Published on: December 5 2022 by Travis Marziani
Dropshipping vs White Label Vs Creating Your Own Product | Effective Ecommerce Podcast #6
Table of Contents
Dropshipping vs White Label Vs Creating Your Own Product | Effective Ecommerce Podcast #6
| startTime | durationTime | text |
| 00:00:00 | 00:00:02 | in this episode of the effective |
| 00:00:01 | 00:00:04 | e-commerce podcast we're gonna be |
| 00:00:02 | 00:00:06 | toking about drop shipping versus white |
| 00:00:04 | 00:00:11 | labeling versus creating your own |
| 00:00:06 | 00:00:13 | product now before I go any farther I do |
| 00:00:11 | 00:00:15 | want to say that I actually I'm rear |
| 00:00:13 | 00:00:19 | according this just for YouTube I messed |
| 00:00:15 | 00:00:22 | up and I forgot to record the video for |
| 00:00:19 | 00:00:24 | the podcast I did and you can actually |
| 00:00:22 | 00:00:27 | watch the mess-up live I did a live |
| 00:00:24 | 00:00:29 | YouTube stream I'm doing a you live |
| 00:00:27 | 00:00:33 | YouTube stream every Wednesday at 5:00 |
| 00:00:29 | 00:00:35 | PST 8 est so you if you wanted to you |
| 00:00:33 | 00:00:37 | could have saw my mess-up live so I'm |
| 00:00:35 | 00:00:39 | rear according this just for YouTube so |
| 00:00:37 | 00:00:40 | if I leave anything out please let me |
| 00:00:39 | 00:00:41 | know please leave it in the comments |
| 00:00:40 | 00:00:42 | down below |
| 00:00:41 | 00:00:44 | but you can see the full original |
| 00:00:42 | 00:00:47 | podcast episode or you can listen to it |
| 00:00:44 | 00:00:49 | at least by going to iTunes looking for |
| 00:00:47 | 00:00:50 | the effective e-commerce podcast so if |
| 00:00:49 | 00:00:51 | you're in a podcast definitely check |
| 00:00:50 | 00:00:54 | that out |
| 00:00:51 | 00:00:56 | but let's get started so the first thing |
| 00:00:54 | 00:00:58 | I want to tok about here is what is the |
| 00:00:56 | 00:00:59 | difference between dropshipping white |
| 00:00:58 | 00:01:02 | labeling and creating your own products |
| 00:00:59 | 00:01:03 | I think it's important to define the |
| 00:01:02 | 00:01:05 | different terms |
| 00:01:03 | 00:01:08 | there's dropshipping which basically you |
| 00:01:05 | 00:01:10 | act as a middleman customers buy stuff |
| 00:01:08 | 00:01:12 | from you and then you turn around and |
| 00:01:10 | 00:01:15 | tell the manufacturer where to ship it |
| 00:01:12 | 00:01:17 | so an example of this might be you are |
| 00:01:15 | 00:01:20 | the kayak king and you have a website |
| 00:01:17 | 00:01:22 | kayak King com and you help pair people |
| 00:01:20 | 00:01:24 | with certain kayaks so someone might |
| 00:01:22 | 00:01:28 | come to your website buy a $500 kayak |
| 00:01:24 | 00:01:32 | then you go around and you pay $400 to |
| 00:01:28 | 00:01:35 | some manufacturer let's say you know |
| 00:01:32 | 00:01:36 | rugged outdoors kayaks you give them 400 |
| 00:01:35 | 00:01:38 | bucks and they ship it for you |
| 00:01:36 | 00:01:40 | so there's a lot of benefits for this |
| 00:01:38 | 00:01:42 | and we'll tok about the benefits in |
| 00:01:40 | 00:01:44 | just a second the next thing we'll tok |
| 00:01:42 | 00:01:46 | about is white labeling and define that |
| 00:01:44 | 00:01:48 | white labeling is basically just taking |
| 00:01:46 | 00:01:50 | a product that already exists nine times |
| 00:01:48 | 00:01:51 | out of ten this is going to Alibaba or |
| 00:01:50 | 00:01:55 | going to some kind of Chinese |
| 00:01:51 | 00:01:57 | manufacturer and just stiking your logo |
| 00:01:55 | 00:01:58 | on it and making it your own product |
| 00:01:57 | 00:02:00 | even though there's nothing special |
| 00:01:58 | 00:02:02 | about it there's nothing that makes it |
| 00:02:00 | 00:02:04 | your own thing that company can turn |
| 00:02:02 | 00:02:05 | around and white label it as many |
| 00:02:04 | 00:02:08 | companies as possible meaning you'll |
| 00:02:05 | 00:02:11 | have as much competition as they want |
| 00:02:08 | 00:02:13 | really an example of this would be you |
| 00:02:11 | 00:02:16 | go to a Chinese manufacturer who bruises |
| 00:02:13 | 00:02:18 | handheld fans and you stik your logo on |
| 00:02:16 | 00:02:20 | it and maybe it's cool breeze fans and |
| 00:02:18 | 00:02:23 | you're just you know whatever you're |
| 00:02:20 | 00:02:26 | Fanning yourself with that and that's a |
| 00:02:23 | 00:02:27 | white labeling a product so good thing |
| 00:02:26 | 00:02:28 | about that is it's a little bit easier |
| 00:02:27 | 00:02:31 | than creating your own product from |
| 00:02:28 | 00:02:33 | scratch but the downside is anybody can |
| 00:02:31 | 00:02:34 | do it it's not that hard |
| 00:02:33 | 00:02:36 | another downside is you do have to pay |
| 00:02:34 | 00:02:37 | for inventory so drop shipping is a |
| 00:02:36 | 00:02:42 | little bit better because you don't have |
| 00:02:37 | 00:02:43 | to pay for inventory in that regard but |
| 00:02:42 | 00:02:46 | with all of these one of the issues you |
| 00:02:43 | 00:02:47 | run across is the easier it is the |
| 00:02:46 | 00:02:49 | easier it is for a competitor to come in |
| 00:02:47 | 00:02:51 | and steal your lunch |
| 00:02:49 | 00:02:53 | because it would suck if you're the |
| 00:02:51 | 00:02:54 | kayak king and let's just say |
| 00:02:53 | 00:02:56 | hypothetikally you have the website |
| 00:02:54 | 00:02:57 | kayak king com you put up a bunch of |
| 00:02:56 | 00:02:59 | products and there's nothing special |
| 00:02:57 | 00:03:02 | about your website someone else can do |
| 00:02:59 | 00:03:03 | that tomorrow now what might be special |
| 00:03:02 | 00:03:05 | about your website is maybe you have |
| 00:03:03 | 00:03:07 | really good SEO really good paid ads |
| 00:03:05 | 00:03:09 | maybe I want your YouTube videos or |
| 00:03:07 | 00:03:11 | really good content explaining what |
| 00:03:09 | 00:03:13 | kayaks are best for what kind of |
| 00:03:11 | 00:03:14 | situations so you need some kind of a |
| 00:03:13 | 00:03:16 | competitive advantage same thing holds |
| 00:03:14 | 00:03:17 | true with white labeling now creating |
| 00:03:16 | 00:03:20 | your own product is pretty |
| 00:03:17 | 00:03:22 | self-explanatory but that's creating a |
| 00:03:20 | 00:03:25 | product from scratch and I recommend |
| 00:03:22 | 00:03:27 | this if you're serious if you're serious |
| 00:03:25 | 00:03:28 | about e-commerce creating your own |
| 00:03:27 | 00:03:30 | product from scratch is that your best |
| 00:03:28 | 00:03:33 | bet if you're just dipping your toes in |
| 00:03:30 | 00:03:35 | drop shipping is pretty good it's a I |
| 00:03:33 | 00:03:37 | think drop shipping is really good for |
| 00:03:35 | 00:03:39 | learning it's not good for all |
| 00:03:37 | 00:03:40 | situations but I think drop shipping is |
| 00:03:39 | 00:03:42 | good for learning and I did do a video |
| 00:03:40 | 00:03:44 | on why drop shipping is a waste of time |
| 00:03:42 | 00:03:46 | and I still stand by that I think a lot |
| 00:03:44 | 00:03:48 | of for most people drop shipping so |
| 00:03:46 | 00:03:49 | waste of time a lot of gurus out there a |
| 00:03:48 | 00:03:51 | lot of internet marketers try to make it |
| 00:03:49 | 00:03:53 | sound like drop shipping is the easiest |
| 00:03:51 | 00:03:55 | money in the world it's not the case |
| 00:03:53 | 00:03:56 | most people that are making money on |
| 00:03:55 | 00:03:59 | drop shipping or spending a lot of money |
| 00:03:56 | 00:04:01 | on advertising so keep that in mind when |
| 00:03:59 | 00:04:04 | you're trying to start all shiny new |
| 00:04:01 | 00:04:06 | drop shipping website the the next thing |
| 00:04:04 | 00:04:09 | I'll say is creating your own product |
| 00:04:06 | 00:04:11 | makes for a really big moat your castle |
| 00:04:09 | 00:04:13 | your brand your company is your castle |
| 00:04:11 | 00:04:16 | and you don't want competitors to come |
| 00:04:13 | 00:04:18 | and break in so the harder it is to |
| 00:04:16 | 00:04:19 | create a company the bigger the moat |
| 00:04:18 | 00:04:21 | around your castle the higher the walls |
| 00:04:19 | 00:04:24 | aren't the bigger the wall but the |
| 00:04:21 | 00:04:26 | better the defense is so if it's really |
| 00:04:24 | 00:04:27 | easy to do like drop shipping drop |
| 00:04:26 | 00:04:29 | shipping is very easy to |
| 00:04:27 | 00:04:31 | now the hard part obviously as I |
| 00:04:29 | 00:04:33 | mentioned is creating some kind of a |
| 00:04:31 | 00:04:36 | brand creating a reason why people would |
| 00:04:33 | 00:04:38 | want to come to you that that creates a |
| 00:04:36 | 00:04:40 | little bit more of a moat but for for |
| 00:04:38 | 00:04:42 | long term success I mean any big company |
| 00:04:40 | 00:04:44 | you can think of they have their own |
| 00:04:42 | 00:04:47 | branded product I also think drop |
| 00:04:44 | 00:04:50 | shipping is dying as Amazon becomes more |
| 00:04:47 | 00:04:54 | popular unless its b2b so what you can |
| 00:04:50 | 00:04:56 | think about for yourself is is this |
| 00:04:54 | 00:04:58 | something that people would go to Amazon |
| 00:04:56 | 00:04:59 | for and if answer's no then maybe a drop |
| 00:04:58 | 00:05:01 | shipping website makes sense if it's |
| 00:04:59 | 00:05:02 | business-to-business a lot of business |
| 00:05:01 | 00:05:05 | stuff a lot of times business people |
| 00:05:02 | 00:05:07 | won't buy from Amazon because their |
| 00:05:05 | 00:05:09 | higher end items aren't available on |
| 00:05:07 | 00:05:10 | Amazon what I mean by higher price tag |
| 00:05:09 | 00:05:12 | items things that a lot of consumers |
| 00:05:10 | 00:05:14 | aren't going to get it's also good if |
| 00:05:12 | 00:05:16 | your product needs if there's a lot of |
| 00:05:14 | 00:05:18 | options in your demographic and there |
| 00:05:16 | 00:05:20 | needs to be some kind of a explanation |
| 00:05:18 | 00:05:21 | on which things the right so the kayak |
| 00:05:20 | 00:05:23 | ting is a perfect example because not |
| 00:05:21 | 00:05:25 | every kayaks right for every situation |
| 00:05:23 | 00:05:26 | and maybe you would explain what's the |
| 00:05:25 | 00:05:28 | difference between an ocean kayak and a |
| 00:05:26 | 00:05:32 | river kayak I don't know if that's even |
| 00:05:28 | 00:05:35 | a thing but that's an example so I will |
| 00:05:32 | 00:05:39 | probably stop here and we'll all link at |
| 00:05:35 | 00:05:40 | this point the actual video but that's |
| 00:05:39 | 00:05:41 | some of the good things about drop |
| 00:05:40 | 00:05:42 | shipping in the rest of this video we're |
| 00:05:41 | 00:05:44 | gonna tok about white labeling and |
| 00:05:42 | 00:05:45 | creating your own product and go |
| 00:05:44 | 00:05:48 | in-depth more but the rest of the video |
| 00:05:45 | 00:05:50 | I recorded before so I might be leaving |
| 00:05:48 | 00:05:52 | out some stuff once again if you want to |
| 00:05:50 | 00:05:54 | make sure you don't lose anything and go |
| 00:05:52 | 00:05:56 | to the effective e-commerce podcast on |
| 00:05:54 | 00:05:58 | iTunes so thank you for watching this |
| 00:05:56 | 00:06:00 | far let's watch the rest of the video |
| 00:05:58 | 00:06:02 | doing business-to-business sales with |
| 00:06:00 | 00:06:04 | drop shipping can make a lot of sense |
| 00:06:02 | 00:06:05 | and I think the reason is there's this |
| 00:06:04 | 00:06:07 | question when you're a business and |
| 00:06:05 | 00:06:09 | trying to buy business-related Goods |
| 00:06:07 | 00:06:12 | where do I go to buy a product and |
| 00:06:09 | 00:06:14 | Amazon's not usually the answer so by |
| 00:06:12 | 00:06:15 | having a drop shipping site you act as |
| 00:06:14 | 00:06:18 | that middleman which is a needed service |
| 00:06:15 | 00:06:20 | I also think drop shipping websites |
| 00:06:18 | 00:06:22 | could make sense if you're trying to be |
| 00:06:20 | 00:06:25 | the expert or you're trying to build a |
| 00:06:22 | 00:06:26 | brand on I want to be the kayak King I |
| 00:06:25 | 00:06:27 | know everything about kayak ting I have |
| 00:06:26 | 00:06:30 | a youtube channel or I teach people how |
| 00:06:27 | 00:06:32 | to kayak I am just I love kayaking and |
| 00:06:30 | 00:06:35 | if you want to do something like that |
| 00:06:32 | 00:06:38 | that makes a lot more sense than just |
| 00:06:35 | 00:06:40 | having a website where you her a |
| 00:06:38 | 00:06:41 | middleman and you don't really add any |
| 00:06:40 | 00:06:41 | value so if you're going to be doing a |
| 00:06:41 | 00:06:42 | drop |
| 00:06:41 | 00:06:45 | website you need to think to yourself |
| 00:06:42 | 00:06:48 | how am I going to be adding value to the |
| 00:06:45 | 00:06:50 | world and if you're only added value is |
| 00:06:48 | 00:06:53 | that your connecting people eventually |
| 00:06:50 | 00:06:54 | in my opinion the manufacturers will |
| 00:06:53 | 00:06:57 | come out with their own websites or the |
| 00:06:54 | 00:07:00 | shirt selling on Amazon like I have a |
| 00:06:57 | 00:07:01 | lot of followers actually on effective |
| 00:07:00 | 00:07:04 | e-commerce that want to start drop |
| 00:07:01 | 00:07:06 | shipping sites and I'd say about 90% of |
| 00:07:04 | 00:07:08 | them their business model does not make |
| 00:07:06 | 00:07:11 | sense for instance a lot of a lot of |
| 00:07:08 | 00:07:12 | them are t-shirts I I think I'll use |
| 00:07:11 | 00:07:14 | that as an example a lot of them are |
| 00:07:12 | 00:07:16 | t-shirts well I'm gonna buy a t-shirt |
| 00:07:14 | 00:07:18 | there's so many places to go |
| 00:07:16 | 00:07:19 | what makes your site special why would I |
| 00:07:18 | 00:07:20 | want to go to your site and I'm not |
| 00:07:19 | 00:07:22 | saying it's impossible there's people |
| 00:07:20 | 00:07:26 | that make a lot of money selling |
| 00:07:22 | 00:07:27 | dropshipping t-shirts but also with |
| 00:07:26 | 00:07:29 | certain products what's gonna stop the |
| 00:07:27 | 00:07:33 | manufacturer from doing it themselves so |
| 00:07:29 | 00:07:35 | let's say your drop shipping drones for |
| 00:07:33 | 00:07:37 | instance and what's stopping the |
| 00:07:35 | 00:07:39 | manufacturer from selling it on Amazon |
| 00:07:37 | 00:07:41 | or their own website cheaper than you |
| 00:07:39 | 00:07:44 | can possibly sell it for the answer is |
| 00:07:41 | 00:07:47 | probably nothing so that's one of the |
| 00:07:44 | 00:07:50 | big downsides in in life I think the |
| 00:07:47 | 00:07:52 | easier something is the more competitors |
| 00:07:50 | 00:07:54 | you're gonna have the less advantageous |
| 00:07:52 | 00:07:55 | it is in the long run so what I mean by |
| 00:07:54 | 00:07:57 | this creating your own product is very |
| 00:07:55 | 00:07:59 | hard it's very labor-intensive |
| 00:07:57 | 00:08:00 | you're building a moat around your |
| 00:07:59 | 00:08:02 | castle you have this you know you're |
| 00:08:00 | 00:08:05 | building up all your defenses where if |
| 00:08:02 | 00:08:06 | it's really easy to get into it it's |
| 00:08:05 | 00:08:08 | gonna be really easy for someone else to |
| 00:08:06 | 00:08:10 | get into it which means you're not that |
| 00:08:08 | 00:08:12 | special and your website's not that |
| 00:08:10 | 00:08:14 | special so I think that's something very |
| 00:08:12 | 00:08:16 | important to keep in mind I don't |
| 00:08:14 | 00:08:18 | recommend drop shipping for most people |
| 00:08:16 | 00:08:20 | and the reason is I don't think it's a |
| 00:08:18 | 00:08:22 | long-term asset now if you're just |
| 00:08:20 | 00:08:24 | you're new to this you don't have a lot |
| 00:08:22 | 00:08:26 | of money and you want to just jump in |
| 00:08:24 | 00:08:28 | really quickly sure go ahead and do it |
| 00:08:26 | 00:08:30 | but if you have a little bit of money |
| 00:08:28 | 00:08:32 | saved up I highly recommend white |
| 00:08:30 | 00:08:34 | labeling or creating your own product |
| 00:08:32 | 00:08:35 | even more specifically there's just |
| 00:08:34 | 00:08:38 | there's a ton of downsides with drop |
| 00:08:35 | 00:08:40 | shipping also a lot of the Guru's out |
| 00:08:38 | 00:08:41 | there to tok about how easy drop |
| 00:08:40 | 00:08:44 | shipping is it's because they're |
| 00:08:41 | 00:08:46 | spending a lot of money on ads it's not |
| 00:08:44 | 00:08:48 | that they're everyone touts it is this |
| 00:08:46 | 00:08:51 | way of making money without having to |
| 00:08:48 | 00:08:52 | spend any money because obviously most |
| 00:08:51 | 00:08:55 | creating your own product can cost a lot |
| 00:08:52 | 00:08:56 | of money but the truth is |
| 00:08:55 | 00:08:58 | very different it usually takes a lot of |
| 00:08:56 | 00:08:59 | money they're spending money on Adwords |
| 00:08:58 | 00:09:01 | they're spending money on product |
| 00:08:59 | 00:09:02 | listing at ads they're spending money on |
| 00:09:01 | 00:09:05 | Facebook ads they're spending money on |
| 00:09:02 | 00:09:07 | traffic to come to their website so |
| 00:09:05 | 00:09:09 | that's something to keep in mind even |
| 00:09:07 | 00:09:11 | though it might seem really shiny at |
| 00:09:09 | 00:09:14 | first drop shipping is this holy grail |
| 00:09:11 | 00:09:15 | of making money online it's not |
| 00:09:14 | 00:09:18 | necessarily that I have a whole video on |
| 00:09:15 | 00:09:20 | why I think drop shipping is a waste of |
| 00:09:18 | 00:09:22 | time so I won't belabor this point right |
| 00:09:20 | 00:09:25 | now but I think it's good for starting |
| 00:09:22 | 00:09:27 | bad for the long term white labeling so |
| 00:09:25 | 00:09:30 | this makes a lot of sense in my opinion |
| 00:09:27 | 00:09:33 | for Amazon and that's about it I mean |
| 00:09:30 | 00:09:34 | maybe it makes sense getting people to |
| 00:09:33 | 00:09:36 | your website maybe you find some kind of |
| 00:09:34 | 00:09:37 | weird widget that no one knows exists |
| 00:09:36 | 00:09:39 | maybe it's a really cool vegetable |
| 00:09:37 | 00:09:42 | peeler that has some kind of a function |
| 00:09:39 | 00:09:43 | that other vegetable peelers don't have |
| 00:09:42 | 00:09:46 | it already exists but for whatever |
| 00:09:43 | 00:09:48 | reason it's not big in America and you |
| 00:09:46 | 00:09:50 | think that it could be really big then |
| 00:09:48 | 00:09:52 | it might make sense like I said also |
| 00:09:50 | 00:09:54 | it's good for Amazon one of the benefits |
| 00:09:52 | 00:09:56 | of this is you don't need to go through |
| 00:09:54 | 00:09:58 | all the work of creating your own |
| 00:09:56 | 00:10:00 | product of course as I stated earlier |
| 00:09:58 | 00:10:02 | the negative is it's very easy for |
| 00:10:00 | 00:10:04 | someone to knock you off my friend that |
| 00:10:02 | 00:10:06 | sold the handheld fans that's exactly |
| 00:10:04 | 00:10:08 | what happened to him someone came and |
| 00:10:06 | 00:10:10 | just knocked him off now true white |
| 00:10:08 | 00:10:12 | labeling means you have your brand on |
| 00:10:10 | 00:10:14 | there and it makes it that gives you a |
| 00:10:12 | 00:10:17 | little bit more of a moat because you're |
| 00:10:14 | 00:10:20 | you know whatever let's say pure bliss |
| 00:10:17 | 00:10:22 | handheld fans and on Amazon you'd have |
| 00:10:20 | 00:10:25 | your own category or your own product |
| 00:10:22 | 00:10:27 | page I should say that is beneficial |
| 00:10:25 | 00:10:30 | that is a little bit more of a moat |
| 00:10:27 | 00:10:33 | but once again white labeling isn't that |
| 00:10:30 | 00:10:34 | special it's not it's not my preferred |
| 00:10:33 | 00:10:37 | method now what I do prefer personally |
| 00:10:34 | 00:10:38 | is creating your own product but the big |
| 00:10:37 | 00:10:40 | downside I want to start off saying |
| 00:10:38 | 00:10:43 | right off the bat is it's expensive it's |
| 00:10:40 | 00:10:44 | not cheap to start your own product now |
| 00:10:43 | 00:10:46 | you can do it for cheaper for instance |
| 00:10:44 | 00:10:47 | performance nut butter I probably could |
| 00:10:46 | 00:10:48 | have done it for 50 bucks a hundred |
| 00:10:47 | 00:10:49 | bucks I probably could have whipped up a |
| 00:10:48 | 00:10:52 | batch in my kitchen |
| 00:10:49 | 00:10:54 | sold it at a farmers market made 200 |
| 00:10:52 | 00:10:56 | dollars and then go maybe not a farmers |
| 00:10:54 | 00:10:58 | market because that cost money to get in |
| 00:10:56 | 00:10:59 | it sell it to friends and family make |
| 00:10:58 | 00:11:03 | that $200 spend that take that 200 |
| 00:10:59 | 00:11:04 | ollars make $400 worth of nut butter |
| 00:11:03 | 00:11:06 | sell the nut butter you know back and |
| 00:11:04 | 00:11:08 | forth I wanted to cut through the BS I |
| 00:11:06 | 00:11:10 | wanted to personally I put down |
| 00:11:08 | 00:11:12 | decent chunk of change probably five to |
| 00:11:10 | 00:11:14 | ten thousand dollars on the Kickstarter |
| 00:11:12 | 00:11:16 | but that included things like sending |
| 00:11:14 | 00:11:18 | out samples to influencers sending |
| 00:11:16 | 00:11:20 | creating a video which cost me thirty |
| 00:11:18 | 00:11:21 | six hundred bucks right there |
| 00:11:20 | 00:11:24 | but the reason that creating your own |
| 00:11:21 | 00:11:27 | product is so great in my opinion why I |
| 00:11:24 | 00:11:28 | think most people should do it if you're |
| 00:11:27 | 00:11:29 | thinking about starting an ecommerce |
| 00:11:28 | 00:11:31 | store why I think this is the method |
| 00:11:29 | 00:11:33 | that you should do is because you're |
| 00:11:31 | 00:11:34 | creating something really special you're |
| 00:11:33 | 00:11:36 | adding a lot of value to the world |
| 00:11:34 | 00:11:38 | you're doing something that is gonna be |
| 00:11:36 | 00:11:39 | hard for your competitors to knock you |
| 00:11:38 | 00:11:41 | off and trust me creating your own |
| 00:11:39 | 00:11:44 | product is hard I've spent the last six |
| 00:11:41 | 00:11:46 | months plus maybe the last year in my |
| 00:11:44 | 00:11:48 | spare time mostly working on performance |
| 00:11:46 | 00:11:50 | nut butter so by having this product |
| 00:11:48 | 00:11:52 | having your own product you have this |
| 00:11:50 | 00:11:53 | really big moat with these huge castle |
| 00:11:52 | 00:11:55 | walls and there's nothing stopping |
| 00:11:53 | 00:11:57 | someone from creating their own |
| 00:11:55 | 00:11:58 | off-brand a performance nut butter it's |
| 00:11:57 | 00:12:01 | not that special I mean even more |
| 00:11:58 | 00:12:03 | special to be getting a patent etc but |
| 00:12:01 | 00:12:05 | that's probably beyond the scope of this |
| 00:12:03 | 00:12:07 | podcast cuz I don't know a lot about how |
| 00:12:05 | 00:12:10 | to do that but by having your own |
| 00:12:07 | 00:12:12 | product you're you're able to create |
| 00:12:10 | 00:12:13 | some kind of a tribe around you as well |
| 00:12:12 | 00:12:15 | now you can do this with dropship and |
| 00:12:13 | 00:12:16 | you can do this with white labeling you |
| 00:12:15 | 00:12:19 | can create a tribe but when it's |
| 00:12:16 | 00:12:20 | something brand new it's a lot easier to |
| 00:12:19 | 00:12:23 | get followers it's a lot easier to get |
| 00:12:20 | 00:12:25 | people to to like your company to be |
| 00:12:23 | 00:12:26 | diehard fans of your company I have |
| 00:12:25 | 00:12:29 | quite a number of people with |
| 00:12:26 | 00:12:31 | performance nut butter that love my |
| 00:12:29 | 00:12:33 | company one of my favorite stories is a |
| 00:12:31 | 00:12:35 | guy actually approached me and he wanted |
| 00:12:33 | 00:12:38 | to buy temporary tattoos with my logo to |
| 00:12:35 | 00:12:40 | put on his shoulder during a mud race |
| 00:12:38 | 00:12:44 | like a like a Spartan race type thing or |
| 00:12:40 | 00:12:45 | mud obstacle running type race and I |
| 00:12:44 | 00:12:46 | told him you know I don't really have |
| 00:12:45 | 00:12:48 | the budget for that right now he ended |
| 00:12:46 | 00:12:49 | up buying the stikers anyways and |
| 00:12:48 | 00:12:51 | putting them on his arm he felt so |
| 00:12:49 | 00:12:53 | invested in the company so invested in |
| 00:12:51 | 00:12:55 | the brand now there's no way that would |
| 00:12:53 | 00:12:56 | happen if I was just a white label or a |
| 00:12:55 | 00:12:58 | drop shipping company I mean I guess |
| 00:12:56 | 00:13:00 | it's possible if I was the kayak king |
| 00:12:58 | 00:13:02 | and I had a huge army around me it's |
| 00:13:00 | 00:13:03 | possible that he would have been like |
| 00:13:02 | 00:13:06 | wow the kayak Kings |
| 00:13:03 | 00:13:08 | super amazing but once again your moats |
| 00:13:06 | 00:13:09 | not that big there's not a lot stopping |
| 00:13:08 | 00:13:11 | someone else from coming in and being |
| 00:13:09 | 00:13:13 | the kayak king so creating your product |
| 00:13:11 | 00:13:15 | we'll do more episodes on how to |
| 00:13:13 | 00:13:17 | actually create your own product later |
| 00:13:15 | 00:13:18 | but this is the method if you're |
| 00:13:17 | 00:13:21 | starting an online store this is by far |
| 00:13:18 | 00:13:22 | the method I recommend doing so with |
| 00:13:21 | 00:13:24 | that being said |
| 00:13:22 | 00:13:26 | an ounce if you are trying to start an |
| 00:13:24 | 00:13:28 | online store I have a course coming out |
| 00:13:26 | 00:13:29 | I'm gonna be actually launching it I'm |
| 00:13:28 | 00:13:31 | gonna be doing it every few months but |
| 00:13:29 | 00:13:33 | I'm gonna be launching the first one |
| 00:13:31 | 00:13:35 | it's an online store a twosie course and |
| 00:13:33 | 00:13:37 | basically what that means is I'm gonna |
| 00:13:35 | 00:13:39 | take a group of probably around ten |
| 00:13:37 | 00:13:42 | entrepreneurs and it's gonna be very you |
| 00:13:39 | 00:13:43 | know small group of us from just an idea |
| 00:13:42 | 00:13:45 | all the way to a finish store in five |
| 00:13:43 | 00:13:46 | weeks and I'm gonna give you some tips |
| 00:13:45 | 00:13:48 | on how to get traffic I'm gonna show you |
| 00:13:46 | 00:13:50 | how to actually build the website I'm |
| 00:13:48 | 00:13:52 | gonna do a lot of really great stuff |
| 00:13:50 | 00:13:55 | with you you can go to effective |
| 00:13:52 | 00:13:58 | ecommerce comm /az to get more |
| 00:13:55 | 00:13:59 | information on that the other thing you |
| 00:13:58 | 00:14:02 | can do is if you go to effective |
| 00:13:59 | 00:14:05 | e-commerce and get my success pact and |
| 00:14:02 | 00:14:06 | in my success pact I have a ton of great |
| 00:14:05 | 00:14:08 | information including a checklist for |
| 00:14:06 | 00:14:10 | starting your online business which I've |
| 00:14:08 | 00:14:11 | gotten a lot of good feedback about I |
| 00:14:10 | 00:14:13 | probably have a hundred things on that |
| 00:14:11 | 00:14:15 | things you never would have thought of |
| 00:14:13 | 00:14:17 | things like I mean a very simple thing |
| 00:14:15 | 00:14:18 | is adding Google Analytiks from day one |
| 00:14:17 | 00:14:20 | adding that little tracking code it's |
| 00:14:18 | 00:14:22 | very easy to do and it provides a ton of |
| 00:14:20 | 00:14:25 | insight adding the Facebook pixel from |
| 00:14:22 | 00:14:26 | day one making sure your site's all SEO |
| 00:14:25 | 00:14:28 | daal that kind of stuff you can get that |
| 00:14:26 | 00:14:32 | at effective e-commerce comm poke around |
| 00:14:28 | 00:14:34 | you will find it right there also if you |
| 00:14:32 | 00:14:37 | are looking to sign up for Shopify or |
| 00:14:34 | 00:14:38 | big commerce or WooCommerce I have links |
| 00:14:37 | 00:14:41 | to all those like I said at the |
| 00:14:38 | 00:14:43 | beginning I recommend Shopify if you go |
| 00:14:41 | 00:14:46 | to effective ecommerce comm slash |
| 00:14:43 | 00:14:48 | Shopify it's all lowercase so effective |
| 00:14:46 | 00:14:51 | e-commerce calm slash Shopify and use |
| 00:14:48 | 00:14:53 | that link to sign up for Shopify I will |
| 00:14:51 | 00:14:55 | give you a free one-on-one consulting |
| 00:14:53 | 00:14:56 | session help you get it set up there's |
| 00:14:55 | 00:14:58 | no strings attached I'm not trying to |
| 00:14:56 | 00:15:00 | upsell you I don't really I do do some |
| 00:14:58 | 00:15:02 | some consulting on the side but that's |
| 00:15:00 | 00:15:04 | not how I make most my money nor do I |
| 00:15:02 | 00:15:06 | care to that 30 minute consulting |
| 00:15:04 | 00:15:08 | sessions just there to help you get |
| 00:15:06 | 00:15:10 | started and as a thank you because when |
| 00:15:08 | 00:15:12 | you sign up for Shopify using my link I |
| 00:15:10 | 00:15:13 | get a little bit of a credit so I want |
| 00:15:12 | 00:15:15 | to give you a thank you I want to give |
| 00:15:13 | 00:15:18 | you an incentive for doing that another |
| 00:15:15 | 00:15:19 | way if you want to get a free one-on-one |
| 00:15:18 | 00:15:22 | consulting session with me is go to |
| 00:15:19 | 00:15:24 | iTunes leave a five star review for |
| 00:15:22 | 00:15:26 | iTunes and every month literally every |
| 00:15:24 | 00:15:28 | month I'm gonna be picking a new person |
| 00:15:26 | 00:15:30 | to do a one-on-one consulting session |
| 00:15:28 | 00:15:31 | but I really do enjoy doing the |
| 00:15:30 | 00:15:35 | one-on-one consulting session so I'm |
| 00:15:31 | 00:15:36 | trying to give ways to get those for |
| 00:15:35 | 00:15:38 | free |
| 00:15:36 | 00:15:40 | so leave a five-star review on iTunes it |
| 00:15:38 | 00:15:42 | means a lot it helps the more reviews we |
| 00:15:40 | 00:15:44 | get the better guests later on that |
| 00:15:42 | 00:15:47 | we're gonna get the first 45 episodes or |
| 00:15:44 | 00:15:49 | so are gonna be a ecommerce course like |
| 00:15:47 | 00:15:51 | a complete audio course but eventually I |
| 00:15:49 | 00:15:53 | would like to have guests on the show |
| 00:15:51 | 00:15:56 | and the more reviews we have the higher |
| 00:15:53 | 00:15:57 | quality the higher caliber I guess I'm |
| 00:15:56 | 00:16:01 | gonna be able to get on so leave that |
| 00:15:57 | 00:16:02 | 5-star review on iTunes and there's |
| 00:16:01 | 00:16:05 | probably more there's there's so many |
| 00:16:02 | 00:16:06 | fun updates I can do but I will leave it |
| 00:16:05 | 00:16:08 | at that I'm gonna have new podcast |
| 00:16:06 | 00:16:11 | episodes at least for the time being |
| 00:16:08 | 00:16:12 | every Monday and Thursday and if you |
| 00:16:11 | 00:16:15 | have any questions reach out Travis out |
| 00:16:12 | 00:16:18 | effective e-commerce calm thank you so |
| 00:16:15 | 00:16:18 | much for listening to this episode |
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