EASY Facebook Ads For Dropshipping Campaign Strategy In 2019!

Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders

EASY Facebook Ads For Dropshipping Campaign Strategy In 2019!

EASY Facebook Ads For Dropshipping Campaign Strategy In 2019!

EASY Facebook Ads For Dropshipping Campaign Strategy In 2019!

startTime	durationTime	text
00:00:00	00:00:03	if you've been struggling to make your
00:00:01	00:00:05	Facebook advertising profitable and
00:00:03	00:00:08	effective for your drop shipping
00:00:05	00:00:09	business today's video is 100% for you I
00:00:08	00:00:10	want to show you exactly the reason that
00:00:09	00:00:12	most people that are getting started
00:00:10	00:00:14	with Facebook Ads are struggling and
00:00:12	00:00:16	they're not making any money and then
00:00:14	00:00:19	also how to solve that problem moving
00:00:16	00:00:19	forward in your drop shipping business
00:00:21	00:00:26	so before we go over the shoulder and I
00:00:24	00:00:28	actually show you how to set up these
00:00:26	00:00:30	ads how to find the right ads and the
00:00:28	00:00:32	message for your audience I want to show
00:00:30	00:00:34	you and tok with you about a few key
00:00:32	00:00:36	things that you need to understand
00:00:34	00:00:38	theory wise before you even decide to
00:00:36	00:00:40	start running any sort of paid
00:00:38	00:00:43	advertising traffic now guys there are
00:00:40	00:00:44	three types of traffic and this is the
00:00:43	00:00:47	key thing that you guys need to
00:00:44	00:00:51	understand right there's cold traffic
00:00:47	00:00:55	right there's warm traffic and there's
00:00:51	00:00:57	hot traffic if you don't understand this
00:00:55	00:00:59	concept Facebook ads won't work for you
00:00:57	00:01:00	because most of you right and I see this
00:00:59	00:01:03	all the time with the with the people we
00:01:00	00:01:07	consult for is you're treating all of
00:01:03	00:01:09	these people the same and that's a
00:01:07	00:01:11	problem right because this message the
00:01:09	00:01:12	message that you share with your cold
00:01:11	00:01:14	audience right people that have never
00:01:12	00:01:16	heard of you they don't trust you they
00:01:14	00:01:18	they sure don't like you right to
00:01:16	00:01:20	convince this person to pull out their
00:01:18	00:01:21	credit card from a Facebook ad and give
00:01:20	00:01:23	you money the message has to be
00:01:21	00:01:25	completely different than if you're
00:01:23	00:01:27	sending it to somebody that already has
00:01:25	00:01:28	bought from you before or somebody that
00:01:27	00:01:31	maybe has only just heard of your
00:01:28	00:01:32	business okay this is the problem that
00:01:31	00:01:34	most shoppers and upper space when
00:01:32	00:01:35	they're doing any sort of competitive
00:01:34	00:01:39	research right and this is one of the
00:01:35	00:01:41	the the downfalls of the info and ads
00:01:39	00:01:42	section when you can go to the end will
00:01:41	00:01:43	go over to the children I'll show you
00:01:42	00:01:45	guys this if you don't know in a moment
00:01:43	00:01:47	here but the reason why do you guys what
00:01:45	00:01:48	you guys will do is you'll go to your
00:01:47	00:01:50	competitors page alright you'll go to
00:01:48	00:01:52	your facebook business page of your
00:01:50	00:01:55	competitor you'll go to the info and ads
00:01:52	00:01:57	and then you'll see all their ads listed
00:01:55	00:01:59	right there and then you'll just be like
00:01:57	00:02:01	okay I'm gonna copy and paste right copy
00:01:59	00:02:03	and paste this into my own ads and run
00:02:01	00:02:05	it here makes no sense you can't do that
00:02:03	00:02:06	guys that doesn't make any sense because
00:02:05	00:02:08	you don't know right the info an ad
00:02:06	00:02:10	section is powerful don't get me wrong
00:02:08	00:02:11	it's extremely powerful to see the
00:02:10	00:02:12	messaging that your competitors
00:02:11	00:02:15	putting out there but what it's not
00:02:12	00:02:17	telling you is what sort of traffic is
00:02:15	00:02:20	being sent to it is it a retargeting
00:02:17	00:02:22	list is in laa is it like an abandoned
00:02:20	00:02:25	car a sequence right like what is it
00:02:22	00:02:26	right like is it is it a pure interest
00:02:25	00:02:30	based targeting usually you cannot you
00:02:26	00:02:32	can do like a basic you can do a basic
00:02:30	00:02:34	like common sense like use your common
00:02:32	00:02:36	sense to be like oh is this an ad that
00:02:34	00:02:38	would be for cold traffic versus like a
00:02:36	00:02:40	hot traffic right that's exactly why
00:02:38	00:02:42	this section is a downfall for a lot of
00:02:40	00:02:43	you guys is because you think you could
00:02:42	00:02:45	just go and copy and paste like your
00:02:43	00:02:48	biggest competitors ads when that is not
00:02:45	00:02:50	the case whatsoever this strategy will
00:02:48	00:02:52	get you nowhere especially with your
00:02:50	00:02:55	Facebook advertising so how exactly do
00:02:52	00:02:57	you do you fix this well you change up
00:02:55	00:03:03	the messaging alright so let me draw
00:02:57	00:03:08	this out again so again you have you
00:03:03	00:03:12	have a cold traffic warm traffic and in
00:03:08	00:03:14	hot traffic keeping this as simple as I
00:03:12	00:03:18	possibly can for you guys right cold
00:03:14	00:03:20	traffic is interest based targeting
00:03:18	00:03:21	right interest based and I know some of
00:03:20	00:03:23	you guys I know you commented about my
00:03:21	00:03:25	mic we got a little pail mic it's on its
00:03:23	00:03:26	way so I'm sorry if I'm turn to the
00:03:25	00:03:28	board and toking you might not hear the
00:03:26	00:03:32	audio as well I do apologize for that
00:03:28	00:03:35	but cold traffic's interest-based right
00:03:32	00:03:37	simple warm right they have come in
00:03:35	00:03:39	contact with you there let's just say
00:03:37	00:03:41	these are add to carts or opt-ins right
00:03:39	00:03:43	these are opt-ins they have not bought
00:03:41	00:03:45	from you before right and by the way
00:03:43	00:03:47	guys when I'm toking holding on traffic
00:03:45	00:03:51	here I'm only toking about Facebook
00:03:47	00:03:52	just so you know right Facebook ads I'm
00:03:51	00:03:54	not toking about like anything else
00:03:52	00:03:55	here this is specific to face pads the
00:03:54	00:03:55	strategies different depending on your
00:03:55	00:03:58	platform
00:03:55	00:04:00	okay now cold traffic is basic
00:03:58	00:04:01	interest-based targeting people have
00:04:00	00:04:03	never became a contact with your
00:04:01	00:04:05	business before right your warm list is
00:04:03	00:04:06	going to be the people that's added to
00:04:05	00:04:09	cart maybe they've given you an email
00:04:06	00:04:11	address but the key here is they did it
00:04:09	00:04:14	by right they're not buyers they didn't
00:04:11	00:04:16	buy from you right they did not buy from
00:04:14	00:04:19	you okay then hot traffic I like to
00:04:16	00:04:21	consider it as my buyers right these are
00:04:19	00:04:23	my buyers so how do we now associate
00:04:21	00:04:27	each of one of these the messaging
00:04:23	00:04:29	these specific people okay so what I
00:04:27	00:04:32	like to do is for example it's like a
00:04:29	00:04:34	cold cold audience right people that
00:04:32	00:04:35	have no idea who you are right they
00:04:34	00:04:37	don't they don't know you they don't
00:04:35	00:04:39	like you they're not maybe even gonna
00:04:37	00:04:40	thinking about giving you any sort of
00:04:39	00:04:43	money the kind of messaging I like to
00:04:40	00:04:46	use here is gonna be like really really
00:04:43	00:04:48	really a hooky sort of stuff all right
00:04:46	00:04:49	cuz I'm trying to hope people guys like
00:04:48	00:04:52	this is the problem with a lot of people
00:04:49	00:04:54	that run Facebook ads is you're not
00:04:52	00:04:55	throwing out in a variation out there
00:04:54	00:04:57	into the world right
00:04:55	00:05:00	you've got to Facebook works better when
00:04:57	00:05:02	you give it variation use more images
00:05:00	00:05:04	test out new hooks new sales angles
00:05:02	00:05:05	different descriptions different
00:05:04	00:05:08	headlines different pictures if you're
00:05:05	00:05:10	running an ad set right now right and
00:05:08	00:05:12	you do have one ad inside the ad site
00:05:10	00:05:14	you're doing it wrong right because you
00:05:12	00:05:17	need to see how what which ones which
00:05:14	00:05:20	ads perform better okay so the kind of
00:05:17	00:05:22	the way I like to set up my Facebook ads
00:05:20	00:05:25	for the for like a cold and let's just
00:05:22	00:05:28	do this look just to keep this easy for
00:05:25	00:05:30	you guys right this is how I want you to
00:05:28	00:05:32	set up your your your business manager
00:05:30	00:05:34	right your ads manager account right you
00:05:32	00:05:36	creeks just create three campaigns right
00:05:34	00:05:39	you're gonna have your cold campaign
00:05:36	00:05:42	right all right he was gonna name it
00:05:39	00:05:44	cold right cold traffic cold audiences
00:05:42	00:05:46	right and inside here right you're gonna
00:05:44	00:05:50	have your ad sets right so we'll just
00:05:46	00:05:53	say ad set ad set number one right ad
00:05:50	00:05:56	set number one now under ad set one you
00:05:53	00:06:00	want to target one specific interest or
00:05:56	00:06:02	one interest one interest group okay
00:06:00	00:06:03	that's it right because we need to
00:06:02	00:06:05	thoroughly test which interest groups
00:06:03	00:06:07	are working which is interest groups are
00:06:05	00:06:10	not if you're brand new to e-commerce
00:06:07	00:06:12	and you have no buyers on your pixel yet
00:06:10	00:06:15	expect that your cost per purchase will
00:06:12	00:06:18	be high it's just the way it is facebook
00:06:15	00:06:20	is a data-driven algorithm the more you
00:06:18	00:06:22	feed the beasts the more it's gonna give
00:06:20	00:06:24	you in return this is why when you start
00:06:22	00:06:26	scaling Facebook Ads it's really easy
00:06:24	00:06:28	because if you've had enough buyers on
00:06:26	00:06:31	your pixel Facebook's gonna know the
00:06:28	00:06:33	audiences to serve your ads to so if
00:06:31	00:06:37	you're brand new stik to this
00:06:33	00:06:39	get this down to uh between like 500 and
00:06:37	00:06:41	800 K audience sighs don't go above that
00:06:39	00:06:44	because your Facebook doesn't know your
00:06:41	00:06:45	buyers yet so it's key to understand
00:06:44	00:06:46	this and you're gonna have to do
00:06:45	00:06:49	interest based targeting at least till
00:06:46	00:06:52	you have I mean whoa and 500 but
00:06:49	00:06:53	preferably to a thousand buyers right
00:06:52	00:06:55	you want to guess that thousand buyers
00:06:53	00:06:58	before you do any sort of like
00:06:55	00:07:00	look-alike audiences or targeting
00:06:58	00:07:02	anything above a million right you want
00:07:00	00:07:05	to stay here before a million audience
00:07:02	00:07:06	sighs okay guys because if you try and
00:07:05	00:07:07	go do a million audience you might see
00:07:06	00:07:08	some good results right now but it's
00:07:07	00:07:10	gonna be hard for you to scale a
00:07:08	00:07:12	million-person audience if you only have
00:07:10	00:07:16	a 100 buyers it's just the way it is
00:07:12	00:07:17	okay now again cold campaign ads at
00:07:16	00:07:18	number one we're targeting one interest
00:07:17	00:07:20	group the interest groups got to be to
00:07:18	00:07:22	five hundred eight hundred thousand
00:07:20	00:07:23	audience size and their go we're gonna
00:07:22	00:07:26	run these kind of interest groups and
00:07:23	00:07:27	and you guys I'm toking like you test a
00:07:26	00:07:29	lot of these right same thing with ad
00:07:27	00:07:32	set number two right number two right
00:07:29	00:07:34	same exact criteria that you want to
00:07:32	00:07:37	find now inside each of these ads right
00:07:34	00:07:40	inside each of these ads your our ad set
00:07:37	00:07:42	you're going to have your ads right and
00:07:40	00:07:46	each I would recommend at least having
00:07:42	00:07:49	four four and the key thing here is
00:07:46	00:07:51	there's two pieces to each ads right you
00:07:49	00:07:56	have your Wong let's just do one two
00:07:51	00:08:00	three four you're gonna have four ads
00:07:56	00:08:02	inside of each ad set okay now with here
00:08:00	00:08:05	the key to understand is there's two
00:08:02	00:08:11	pieces to your ads right there's the the
00:08:05	00:08:13	copy and creative right so here what I
00:08:11	00:08:15	would do is your copy believe it or not
00:08:13	00:08:17	look at the guy look like a split test
00:08:15	00:08:19	your copy 100% but for newbies your
00:08:17	00:08:20	pictures usually gonna be the thing that
00:08:19	00:08:22	gets somebody off of Facebook and then
00:08:20	00:08:24	you sell on the landing page okay key to
00:08:22	00:08:25	understand right there guys all right
00:08:24	00:08:27	look write that one down like the whole
00:08:25	00:08:29	purpose of your ad is to actually sell
00:08:27	00:08:33	the click okay you selling your landing
00:08:29	00:08:36	pages okay so copy number one right copy
00:08:33	00:08:37	number one copy number one this will all
00:08:36	00:08:41	be the same this is I keep things easy
00:08:37	00:08:45	here okay copy number one copy number
00:08:41	00:08:46	one and creative number one creative
00:08:45	00:08:50	number two
00:08:46	00:08:53	creative number three and creative
00:08:50	00:08:55	number four so you can see why this is
00:08:53	00:08:57	pretty simple right guys because all the
00:08:55	00:08:58	copy is going to be same description had
00:08:57	00:08:59	lines going to be the same but the only
00:08:58	00:09:01	thing that's different is going to be
00:08:59	00:09:04	like the image use or the video you use
00:09:01	00:09:06	because you need variation here you need
00:09:04	00:09:08	variation in your ads this is how
00:09:06	00:09:11	Facebook responds better when you
00:09:08	00:09:13	initially launch these ad sets okay
00:09:11	00:09:15	then you simply duplicate this ad set to
00:09:13	00:09:17	keep everything the same keep it all the
00:09:15	00:09:18	same and just change the interest group
00:09:17	00:09:21	that's how you run cold traffic
00:09:18	00:09:22	campaigns okay that's in its easiest
00:09:21	00:09:27	easiest sense okay
00:09:22	00:09:28	now warm traffic right warm traffic is
00:09:27	00:09:30	gonna be a little bit different okay
00:09:28	00:09:33	because warm traffic has show some
00:09:30	00:09:35	interest in your business right they
00:09:33	00:09:37	might have opted in right they might
00:09:35	00:09:38	have given you an email address for like
00:09:37	00:09:40	a free bait they might have opted in on
00:09:38	00:09:42	a free putt shipping offer right they've
00:09:40	00:09:43	shown some interest they understand what
00:09:42	00:09:45	your business is
00:09:43	00:09:49	right so with warm traffic campaigns
00:09:45	00:09:51	right typically you're gonna have a
00:09:49	00:09:55	you're gonna have your abandoned cart
00:09:51	00:09:56	right your abandoned cart sequences and
00:09:55	00:09:59	I'm gonna write bandit and your bandit
00:09:56	00:10:01	car to guys like your abandoned cart
00:09:59	00:10:02	when and I hate to say this because
00:10:01	00:10:05	there's a lot that goes into this
00:10:02	00:10:07	but with this like at least get took a
00:10:05	00:10:08	ten thousand person audience eyes here
00:10:07	00:10:10	before you do any sort of retargeting
00:10:08	00:10:11	here okay that's like really important
00:10:10	00:10:13	to understand otherwise this isn't gonna
00:10:11	00:10:15	really work out well friend you're gonna
00:10:13	00:10:16	waste a good amount of money if you have
00:10:15	00:10:18	ten thousand person audience eyes the
00:10:16	00:10:20	most you can get to is ten dollars a day
00:10:18	00:10:22	so just understand that like you can't
00:10:20	00:10:26	scale these warm audiences as quickly
00:10:22	00:10:28	okay but warm audiences for me are going
00:10:26	00:10:30	to be people that have opted in so maybe
00:10:28	00:10:31	I'll do like an abandoned cart sequence
00:10:30	00:10:33	for people that have opted in but then
00:10:31	00:10:34	it by and a lot of these people guys
00:10:33	00:10:37	they're just gonna want to know more
00:10:34	00:10:43	information so I'll do like reviews
00:10:37	00:10:44	write unboxings write testimonials where
00:10:43	00:10:46	I have our current customer five-star
00:10:44	00:10:48	rating right what my goal here is with
00:10:46	00:10:50	these kind of retargeting campaigns and
00:10:48	00:10:53	warm traffic is I'm just trying to boost
00:10:50	00:10:54	my credibility that's it I'm just trying
00:10:53	00:10:56	to get more credibility with this person
00:10:54	00:10:57	that that has come in contact with my
00:10:56	00:10:59	business say hey look all these other
00:10:57	00:11:00	people are using us it's safe it's safe
00:10:59	00:11:02	to come here and buy
00:11:00	00:11:04	from me okay that's the whole point of
00:11:02	00:11:06	the warm traffic and then real quick hot
00:11:04	00:11:08	traffic is your current buyers simple
00:11:06	00:11:09	things these are like the easier kind of
00:11:08	00:11:11	stuff to set up but again you just need
00:11:09	00:11:12	to get that audience size first hot
00:11:11	00:11:14	traffic campaigns that's your that's
00:11:12	00:11:16	your existing buyers right those are
00:11:14	00:11:18	your buyers right what else can you sell
00:11:16	00:11:20	them hey push them to your monthly
00:11:18	00:11:22	subscription box your continuity program
00:11:20	00:11:25	push them to a new offer push them to an
00:11:22	00:11:27	affiliate offer whatever you got to do
00:11:25	00:11:29	make more money right though if you have
00:11:27	00:11:31	a good amount of buyers and again here
00:11:29	00:11:33	you you I wouldn't like retarget my
00:11:31	00:11:36	buyers until I at least had that five
00:11:33	00:11:37	hundred to a thousand to again that just
00:11:36	00:11:38	me personally that's that's just the way
00:11:37	00:11:40	I would do it but let's jump into my
00:11:38	00:11:41	computer I'm gonna show you guys some
00:11:40	00:11:43	ways to do some more competitive
00:11:41	00:11:44	research for your drop earring business
00:11:43	00:11:45	so you could set these kind of ads up
00:11:44	00:11:48	for yourself and we'll go through
00:11:45	00:11:49	different businesses and see which ones
00:11:48	00:11:51	are doing cold traffic which ones are
00:11:49	00:11:53	doing warm traffic ads and hot traffic
00:11:51	00:11:55	ads I want to help you see and really
00:11:53	00:11:56	start learning the difference between
00:11:55	00:12:00	all three of those I give you guys some
00:11:56	00:12:01	examples of businesses that are running
00:12:00	00:12:04	advertisements currently and how you can
00:12:01	00:12:07	kind of see if it's like a hot traffic
00:12:04	00:12:08	warm traffic or for a cold traffic now
00:12:07	00:12:11	one thing I need to understand is when
00:12:08	00:12:13	you start putting together your list of
00:12:11	00:12:15	competitors your direct conversion to
00:12:13	00:12:17	our competitors depending on the size of
00:12:15	00:12:19	them you're gonna not be able to see
00:12:17	00:12:21	certain things so for example a movement
00:12:19	00:12:23	right and barkbox right here these are
00:12:21	00:12:25	massive businesses at this point okay so
00:12:23	00:12:27	they can get away with things that you
00:12:25	00:12:28	might not necessarily be able to get
00:12:27	00:12:30	away with so for example with this
00:12:28	00:12:32	advertisement you introducing the
00:12:30	00:12:34	signature square vintage monitor and
00:12:32	00:12:37	SHOP NOW boom right and a picture that's
00:12:34	00:12:38	not a cold traffic camp ad right but
00:12:37	00:12:40	they can get away with this stuff
00:12:38	00:12:42	because this is probably an ad that
00:12:40	00:12:44	they're running to probably their hot
00:12:42	00:12:48	traffic buyers or their warm people who
00:12:44	00:12:49	have maybe a purchase or have expressed
00:12:48	00:12:50	interest in buying from them before
00:12:49	00:12:53	right
00:12:50	00:12:54	but this as a cold campaign to people
00:12:53	00:12:55	that have never bought from them or
00:12:54	00:12:57	never heard of move in before nobody
00:12:55	00:12:58	would do this so you have to understand
00:12:57	00:12:59	and put your your competitors in
00:12:58	00:13:01	different buckets cuz a lot of them are
00:12:59	00:13:02	gonna be in different different
00:13:01	00:13:03	positions and be able to get away with
00:13:02	00:13:05	different things depending on how
00:13:03	00:13:07	seasoned they're pixel is how many
00:13:05	00:13:09	buyers they've got and all those things
00:13:07	00:13:11	come into play as you can see here a lot
00:13:09	00:13:13	of movement stuff is very very very
00:13:11	00:13:13	small because they're getting to that
00:13:13	00:13:15	mass
00:13:13	00:13:16	you know once you start getting to that
00:13:15	00:13:18	mass scale you can get away with a lot
00:13:16	00:13:20	of these things but as a beginner who's
00:13:18	00:13:21	just starting out Facebook guys you
00:13:20	00:13:23	can't get away with a lot of these
00:13:21	00:13:25	things so I'm just wanted to show you
00:13:23	00:13:27	guys that as a as a quick example here
00:13:25	00:13:30	of you know some of them like our
00:13:27	00:13:31	favorites isn't her Styles this might be
00:13:30	00:13:33	probably a like an abandoned cart one
00:13:31	00:13:36	but you can see here all of their ads
00:13:33	00:13:38	are very very simple and they'll really
00:13:36	00:13:39	go for that mass scale here probably the
00:13:38	00:13:40	same for bark boxes look what they're
00:13:39	00:13:42	having if you don't know where I'm at
00:13:40	00:13:43	right now you can just go to any
00:13:42	00:13:46	business page and go to info and ads
00:13:43	00:13:47	they're not gonna show you all of their
00:13:46	00:13:50	ads but they're just going to show you a
00:13:47	00:13:51	decent amount so you can see 100%
00:13:50	00:13:53	happenes guaranteed if something isn't
00:13:51	00:13:56	right just for your dog will make it
00:13:53	00:13:58	right okay common sense right that's
00:13:56	00:14:00	obviously somebody went to check out but
00:13:58	00:14:01	they didn't buy right they're saying hey
00:14:00	00:14:02	hundred percent happenes guaranteed if
00:14:01	00:14:04	you're not happy with your purchase
00:14:02	00:14:06	we're gonna make things right
00:14:04	00:14:08	simple right the cop this is why I'm
00:14:06	00:14:10	telling you the copy is as important as
00:14:08	00:14:11	the imagery under the video use that's
00:14:10	00:14:13	gonna spark that emotion and get that
00:14:11	00:14:15	customer actually pull out that credit
00:14:13	00:14:17	card and buy from you okay so this is a
00:14:15	00:14:19	great example of a retargeting campaign
00:14:17	00:14:23	that they're using for bid for people
00:14:19	00:14:25	that did not buy what sin bark box lure
00:14:23	00:14:26	more to explore right again right this
00:14:25	00:14:28	is this is probably for people that have
00:14:26	00:14:29	maybe visited their website but they
00:14:28	00:14:31	didn't buy from them they just need more
00:14:29	00:14:32	information right a lot of people
00:14:31	00:14:34	they're not gonna buy from you the first
00:14:32	00:14:35	time they come in contact with your
00:14:34	00:14:36	business guys because they don't know
00:14:35	00:14:39	you right and a lot of these people they
00:14:36	00:14:40	want to buy from you but they just need
00:14:39	00:14:41	more information they need to get to
00:14:40	00:14:43	know you right got to work the
00:14:41	00:14:44	relationship guys okay it's not like
00:14:43	00:14:46	always there's gonna be a lot of people
00:14:44	00:14:48	that are just like boom they buy from
00:14:46	00:14:49	you date the moment they hang contact
00:14:48	00:14:51	with you I love those buyers I love
00:14:49	00:14:53	those buyers in heat but unfortunately
00:14:51	00:14:55	most of the world isn't buyers in heat
00:14:53	00:14:58	so we have to nurture those
00:14:55	00:15:01	relationships and serve ads based on if
00:14:58	00:15:03	they are cold warm or hot okay boy
00:15:01	00:15:05	you're a dog with barkbox a monthly
00:15:03	00:15:06	delivery oh this is great guys I did not
00:15:05	00:15:09	they'd be literally we just met the
00:15:06	00:15:11	perfect ads spoil your dog with barkbox
00:15:09	00:15:14	a monthly delivery of - mind-blowing
00:15:11	00:15:15	toys tailored to your dog's size two
00:15:14	00:15:17	bags full of drool or the treats and all
00:15:15	00:15:19	that's a cool dad I can bet you that's a
00:15:17	00:15:21	cold interest-based targeting ad right
00:15:19	00:15:23	because this is going to somebody that
00:15:21	00:15:23	has never really heard of a bark box
00:15:23	00:15:26	before right
00:15:23	00:15:27	spoil your dog with bark box right
00:15:26	00:15:28	they're saying
00:15:27	00:15:31	get right there that's telling me they'd
00:15:28	00:15:33	have it haven't heard of this business
00:15:31	00:15:33	before right and explaining what is
00:15:33	00:15:35	barkbox
00:15:33	00:15:37	a monthly delivery of - mind-blowing
00:15:35	00:15:39	toys tablet or website blah blah right
00:15:37	00:15:41	over 2 million dog they did this for a
00:15:39	00:15:43	reason guys credibility out the root
00:15:41	00:15:45	over 2 million dogs know the joy of bark
00:15:43	00:15:47	box great these three ads are fantastik
00:15:45	00:15:48	great example write them like it means
00:15:47	00:15:50	that that was the first three ads that
00:15:48	00:15:52	we saw was basically in each and every
00:15:50	00:15:53	single category then you're playing
00:15:52	00:15:56	friend here's another one survival life
00:15:53	00:15:57	I go to info and ads right there doing a
00:15:56	00:16:00	lot of free plus shipping offers right
00:15:57	00:16:02	as a way to introduce to you to
00:16:00	00:16:05	introduce you to survival life right as
00:16:02	00:16:07	a way to introduce you to survival life
00:16:05	00:16:09	right like that means this isn't a cold
00:16:07	00:16:11	campaign this is probably well it is
00:16:09	00:16:14	it's a warm campaign right as a way to
00:16:11	00:16:16	introduce your survival we're giving you
00:16:14	00:16:18	a way a free ever strike permanent
00:16:16	00:16:20	matches over 15,000 strikes per match a
00:16:18	00:16:22	little light with anything very simple
00:16:20	00:16:24	right on a video ad as well
00:16:22	00:16:26	I'll get this 4095 ever struck
00:16:24	00:16:27	waterproof match free while supplies
00:16:26	00:16:29	last
00:16:27	00:16:31	this is probably going to be this is
00:16:29	00:16:33	probably a cold campaign right very
00:16:31	00:16:34	simple very good offer because the
00:16:33	00:16:36	perceived value is very high some
00:16:34	00:16:40	products just sell very easy you don't
00:16:36	00:16:43	have to do that um boom another one we
00:16:40	00:16:44	need a few more people ideally you I
00:16:43	00:16:46	love that I'm taking this I'm gonna
00:16:44	00:16:47	skate your screenshot of that after
00:16:46	00:16:49	we're done this is a really good at we
00:16:47	00:16:51	need a few more people ideally you to
00:16:49	00:16:53	test brand new tactikal and survival
00:16:51	00:16:55	gear like the ever strike waterproof
00:16:53	00:16:57	match every month the best part is you
00:16:55	00:16:58	get to keep everything we send you each
00:16:57	00:17:00	month I would hope so
00:16:58	00:17:02	cuz you're paying for it oh my goodness
00:17:00	00:17:05	man they do some crazy stuff become a
00:17:02	00:17:07	gear tester today and get this 14.95
00:17:05	00:17:09	ever strike water for I Lila I always
00:17:07	00:17:11	recommend doing these kind of things
00:17:09	00:17:13	testing clubs especially if you are
00:17:11	00:17:15	still stuck doing the aliexpress drop
00:17:13	00:17:18	shipping model this is a really good ad
00:17:15	00:17:20	this is a this ad right here is really
00:17:18	00:17:21	really good so out screenshot this guys
00:17:20	00:17:24	get this ad because that's actually
00:17:21	00:17:24	really really really really good I love
00:17:24	00:17:26	that one
00:17:24	00:17:27	free gear monthly become a test or only
00:17:26	00:17:29	thirty three spots all this bunch of
00:17:27	00:17:32	fake scarcity these are some really good
00:17:29	00:17:34	ads and you can see how each of them
00:17:32	00:17:37	fits into the warm cold or hot traffic
00:17:34	00:17:39	they're not really doing a lot of hot
00:17:37	00:17:40	traffic stuff I a lot of it's all the
00:17:39	00:17:42	same exact product looks like
00:17:40	00:17:44	it is there doesn't look like they're
00:17:42	00:17:46	selling their buyers anything addition
00:17:44	00:17:48	oh here's one this is probably for
00:17:46	00:17:50	buyers right a Travis QA jump in and say
00:17:48	00:17:51	hello so they're running traffic to a
00:17:50	00:17:53	live that they did right this would be
00:17:51	00:17:55	make more sense to run traffic to
00:17:53	00:17:56	something like this because it's the
00:17:55	00:17:58	same Travis cue a jump in to say hello
00:17:56	00:17:59	so the people obviously have bought
00:17:58	00:18:01	because I have no idea who the hell
00:17:59	00:18:03	Travis is alright so probably the buyers
00:18:01	00:18:06	know who Travis is maybe he's the CEO or
00:18:03	00:18:08	whatever he's doing so here's another
00:18:06	00:18:09	one here's a t-shirt we're giving away
00:18:08	00:18:11	these top-quality America I love it or
00:18:09	00:18:13	leave it shirts to all proud Americans
00:18:11	00:18:13	oh it's a t-shirt funnel let's see what
00:18:13	00:18:16	they're doing
00:18:13	00:18:21	sorry a little sidetracked oh let's see
00:18:16	00:18:24	let's see if it love our loads I like to
00:18:21	00:18:25	set everyday America let me read it out
00:18:24	00:18:27	for those ethos on the podcast we're
00:18:25	00:18:29	giving away these top-quality America
00:18:27	00:18:31	America love it or leave it shirts to
00:18:29	00:18:33	all proud Americans there's nothing
00:18:31	00:18:33	better than being an American don't you
00:18:33	00:18:36	agree
00:18:33	00:18:38	right great great question every day
00:18:36	00:18:39	American men and women risk their lives
00:18:38	00:18:41	for the conference you have his daily
00:18:39	00:18:43	this reminds me of my thin blue line
00:18:41	00:18:45	stiker I'd guys this reminds me of my
00:18:43	00:18:47	thin blue light cigarette every day
00:18:45	00:18:49	there was a sub-headline
00:18:47	00:18:51	right I'll show your support for the men
00:18:49	00:18:52	in blue that mercerized for us every day
00:18:51	00:18:54	I came to I so remembered that I did
00:18:52	00:18:57	that like over a year ago the thin blue
00:18:54	00:18:59	line sales show your support for them
00:18:57	00:19:01	and your country with a free gift from
00:18:59	00:19:04	Family Protection Association this is a
00:19:01	00:19:05	cold campaign and their site doesn't
00:19:04	00:19:07	load somebody go tell them their site
00:19:05	00:19:08	doesn't even load it's broken so they're
00:19:07	00:19:11	wasting their money right there
00:19:08	00:19:13	but finally one more one more here as
00:19:11	00:19:16	dainty toes I came across this company
00:19:13	00:19:18	just went into a Facebook search I typed
00:19:16	00:19:19	in free just pay shipping because I want
00:19:18	00:19:21	to give you guys an example but not a
00:19:19	00:19:22	very big business right survival a
00:19:21	00:19:24	barkbox movement they're bigger
00:19:22	00:19:27	businesses this is a smaller business
00:19:24	00:19:28	okay so here you're gonna see like
00:19:27	00:19:31	especially with your smaller competitors
00:19:28	00:19:33	guys you're gonna see a lot more of like
00:19:31	00:19:34	oh these are the cold traffic campaigns
00:19:33	00:19:36	that they're running and a nice thing is
00:19:34	00:19:38	right like for example it's just like
00:19:36	00:19:40	look at this like this one whatever um
00:19:38	00:19:43	when you click the ad you can actually
00:19:40	00:19:44	see the engagement 14,000 likes to point
00:19:43	00:19:47	three thousand comments
00:19:44	00:19:48	2.6 k shares this is obviously working
00:19:47	00:19:50	for them
00:19:48	00:19:52	okay it's been running since January
00:19:50	00:19:53	21st 2017
00:19:52	00:19:56	they're obviously making
00:19:53	00:19:58	they're crazy right again do not copy do
00:19:56	00:20:00	not plagiarize use it as inspiration
00:19:58	00:20:01	okay this is powerful I don't think a
00:20:00	00:20:03	lot of people actually know you can
00:20:01	00:20:05	click these ads and do that but you
00:20:03	00:20:06	could see here you can read through
00:20:05	00:20:08	these ads you can pretty pretty much
00:20:06	00:20:10	guess hey are they cold traffic are they
00:20:08	00:20:12	warm traffic on a hot traffic let me see
00:20:10	00:20:14	this one this one caught my eye free
00:20:12	00:20:15	heart snow boots Oz they're all free
00:20:14	00:20:17	plus shipping
00:20:15	00:20:19	for the next group of moms who need to
00:20:17	00:20:21	keep their little ones Tootsie's warm
00:20:19	00:20:23	just pay shipping and handling hurry
00:20:21	00:20:25	only while supplies last and see is this
00:20:23	00:20:26	a Shopify store probably is because they
00:20:25	00:20:30	don't like money obviously yeah these
00:20:26	00:20:31	people don't like money so if you don't
00:20:30	00:20:33	know what I mean by not liking money
00:20:31	00:20:34	because they've run Shopify go to the
00:20:33	00:20:37	sales funnel master class down below
00:20:34	00:20:38	guys I show you why we running a Shopify
00:20:37	00:20:39	store is not gonna ever get you paid
00:20:38	00:20:42	enough to be able to quit your job
00:20:39	00:20:43	you're not going to be able to scale
00:20:42	00:20:45	your business profitably effectively in
00:20:43	00:20:46	reinvesting profits back into your
00:20:45	00:20:48	business I struggled with all those
00:20:46	00:20:49	models for so many years so check out
00:20:48	00:20:50	that sales funnel mess with us down
00:20:49	00:20:53	below there's a bunch of other templates
00:20:50	00:20:54	down down there as well and guys that's
00:20:53	00:20:55	it for today's video if you found this
00:20:54	00:20:58	video tremendously helpful drop a
00:20:55	00:20:59	comment down below guys with any
00:20:58	00:21:01	questions you have or any suggestions
00:20:59	00:21:03	for me I'm always here to help you guys
00:21:01	00:21:05	and serve you as best as I can if you
00:21:03	00:21:06	found this video helpful also smash that
00:21:05	00:21:08	like button smash the subscribe button
00:21:06	00:21:11	smash the notification bow smash all the
00:21:08	00:21:13	things down there because we release new
00:21:11	00:21:15	content here each and every single day
00:21:13	00:21:17	all related ecommerce mindset business
00:21:15	00:21:19	and all the bonuses and training
00:21:17	00:21:22	materials are down in the description of
00:21:19	00:21:23	this video guys but that is it for this
00:21:22	00:21:25	video guys I want you have a fantastik
00:21:23	00:21:28	rest of your day and remember your
00:21:25	00:21:28	empire starts no