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Published on: June 29 2023 by pipiads

Facebook Ads for E-commerce: Four Keys to Success

In this video, Ben Heath shares four keys to success for running Facebook ad campaigns for e-commerce businesses. These keys are often overlooked by many advertisers, but they can make a significant difference in the success of a campaign.

Key 1: Break Even on Initial Customer Acquisition

- Rather than aiming for a specific cost per purchase, focus on breaking even on initial customer acquisition.

- Acquiring new customers for free may not generate immediate profits, but it can lead to repeat purchases and word-of-mouth referrals, which can be invaluable in the long run.

Key 2: Increase Average Order Value with One-Click Upsells

- Use one-click upsells to increase the average order value of customers.

- By offering additional products at a discounted price after the initial purchase, businesses can significantly increase their revenue per customer.

Key 3: Ad Format Should Reflect Price Point

- For less expensive products, use simpler ad formats such as single images or carousels.

- For more expensive or complex products, use more complex ad formats to better explain the product and its benefits.

Key 4: Focus on Targeting the Right Audience

- Properly targeting the right audience is crucial for the success of a Facebook ad campaign.

- Use Facebook's targeting options to narrow down the audience based on factors such as demographics, interests, and behaviors.

Implementing these four keys to success in Facebook ad campaigns for e-commerce businesses can make a significant impact on the success of the campaign. By focusing on breaking even on initial customer acquisition, increasing average order value with one-click upsells, using appropriate ad formats, and targeting the right audience, businesses can improve their return on investment and grow their customer base over time.

Shopify Dropshipping - How To Run Facebook Ads I Master FB Ads in 20 minutes

Have you been searching for information on dropshipping but feeling stuck on how to set up your ads and start driving traffic profitably? Well, you're in luck because I'm about to break down everything step by step. My name is Achampton, and I've already tested multiple products and spent millions of dollars on advertising. In this article, I'll be teaching you how to set up and run your ads profitably so that you can start making passive income and getting the results you need with your online store.

- Are you struggling to set up your ads and start driving traffic profitably for your dropshipping business?

- My name is Achampton, and I've already spent millions of dollars on advertising and tested multiple products.

- In this article, I'll be teaching you how to set up and run your ads profitably, so you can start making passive income and getting the results you need with your online store.

Main Points:

- Having a trending, winning product is essential before running ads.

- Key factors to look for in a product include solving a problem, selling for $25 or more, having a wow factor, and having an area of improvement compared to competitors.

- Advertisements are crucial to getting cheap traffic to your store and standing out from your competition.

- Creative testing allows you to test different thumbnails and videos at a low cost to see which performs the best at the cheapest cost.

- Setting up a creative testing campaign involves testing thumbnails and videos separately and using Facebook's AI system to turn off ad sets once they hit a certain metric.

- Setting up and running profitable ads for your dropshipping business doesn't have to be confusing or overwhelming.

- By following these steps and utilizing creative testing, you can get the most return on your advertising budget and start making passive income.

- Remember to focus on having a trending, winning product and testing different thumbnails and videos to see which performs the best.

How To Run Facebook Ads in 2022- Beginners Tutorial (Complete Guide)

In this article, we will provide a complete guide on how to set up Facebook ads for your new brand, Lemon Scrub. We will cover everything from creating a business manager account to setting up your ad account, pixel, and running your first campaign.

Setting up your Ad Account:

- Go to business.facebook.com to create a business manager account and set up a new ad account.

- Name your ad account after your brand and set it to the time zone and currency for your region.

- Add your business verification and start spending slowly to avoid being flagged as a scammer.

- Add yourself and any other team members to manage the ad account.

- Add your payment information and make sure to include your ABN if you're an Australian resident.

Setting up your Pixel:

- If you're using Shopify, go to Preferences and set up your Facebook pixel.

- Connect your personal Facebook to it and select the business manager you set up earlier.

- Select the ad account you created and accept the terms and conditions.

- Connect your Facebook page and select the correct pixel.

Creating your Campaign:

- Go to the Ads Manager and select Create to create a new campaign.

- Select the objective of Conversions and name your campaign after your product (e.g. Lemon Scrub Cleaner).

- Name your ad set after your targeting location (e.g. Broad Australia) and name your ad (e.g. Ad One).

Setting up Facebook ads for your new brand can seem overwhelming, but by following these steps, you can create a successful campaign. Remember to start spending slowly, set up your pixel properly, and use a naming convention to stay organized. Good luck with your ads!

How To Sell Low Ticket Ecommerce On Facebook & Instagram (NEW 2022)

In this article, we will be discussing how to sell low ticket items to cold audiences on Facebook and Instagram. This is a question that has been asked by many, and there is a lot to unpack in order to fully understand how to do this successfully.

1. Importance of Product Market Fit:

- Before you start selling low ticket items, it is important to ensure that you have product market fit.

- This means that your product should be unique, solve a problem, and be something that you are proud to sell.

- You can test product market fit by creating a long form e-commerce product page and buying data to run ads to see if it converts.

2. Unit Economics:

- Unit economics refers to the cost and revenue associated with selling a product.

- It is important to understand your customer acquisition cost (CPA), average order value (AOV), and lifetime value (LTV) in order to run successful ads for low ticket items.

- Your CPA is dictated by your conversion rate, but it is important to note that this is a variable that can only go up over time.

- Instead, focus on lifting your AOV, which will help you make up for a higher CPA and improve your unit economics.

In order to successfully sell low ticket items to cold audiences on Facebook and Instagram, it is important to have product market fit and understand your unit economics. This includes focusing on lifting your AOV instead of solely focusing on lowering your CPA. With these tips in mind, you can start running successful ads for your low ticket items.

Facebook Advertising For Small Business (2023 IMPORTANT UPDATE)

Facebook Advertising Strategies: What's Working Now

- Facebook advertising strategies have changed dramatically in the past few months

- Traditional lead generation methods are no longer effective

- Facebook Lead Ads have improved significantly and are now a top pick for generating leads

- Campaign structures and default settings have changed, requiring attention to detail

1. Generating Quality Leads:

- Focusing on acquiring quality leads is key to successful marketing

- Quality leads are relevant, motivated, and capable of buying

- High Level software is a powerful tool for generating and following up with leads

2. Understanding Advantage Campaign Budget (ACB):

- ACB is the new version of Campaign Budget Optimization (CBO)

- It allows Facebook to allocate campaign budgets based on performance

- Use caution when using ACB and consider turning it off when testing new campaigns

3. Optimizing Ad Placements:

- Advantage placements is the default option for ad placements

- Testing different ad placements can result in higher quality leads at a lower cost

- Consider testing placements like the Facebook feed or Instagram reels for best results

4. Testing Ad Copy:

- Testing different ad copy lengths and angles can help determine what resonates best with your target audience

- Testing three different lengths (short, medium, and long) can provide valuable insights

- Facebook advertising strategies are constantly evolving

- Focusing on quality leads, understanding ACB, optimizing ad placements, and testing ad copy are all crucial for success

- Keep up with changes in the platform to stay ahead of the competition.

How To Scale Ecommerce FB Ads Profitably (3 Strategies + Examples)

With the increasing cost of advertising on Facebook, it has become more challenging to use it as a vehicle for growing your ecommerce business. In this article, we will discuss three simple strategies that you can use right now to use Facebook ads to scale profitably.

Consolidated Account Structure:

A major key to growing your ecommerce business with Facebook ads is not just having the right interest or bid strategy. It's actually a consolidated account structure built on top of campaign budget optimization. With full funnel ad created, CBO gives you the most potential for increased conversions by automatically allocating your budget to the best performing ad sets.

Campaign Categories:

Each CBO campaign must only have one singular purpose. You could split up your campaigns based on buyer personas, offers or sales purchase types, or even geographies if you're shipping international. Either way, they must be separate and very intentional.

Prospecting and Retargeting:

Wait, aren't we supposed to put prospecting and retargeting in different campaigns? That structure works great for seasonal events like Black Friday and Cyber Monday, but the challenge comes in, especially when you're using single account roads. When retargeting inevitably performs better than prospecting, this fuels that overinvestment in retargeting and creates the shrinking sponge without bringing in enough new customers. Having them both in the same campaign gives you a better indication of success for the entire funnel.


Does this mean we can only have one audience or entries per campaign? Your CBO campaigns with three ad sets and three to five ads per ad set actually give you the flexibility to speak to different interests and stages of the funnel at the ad level. For example, you could have one ad set with a look-alike audience based on your existing customers, another with an interest stack related to their hobbies, lifestyle, and behavior, and another with a broad audience 18 to 65 plus with no restrictions on your pixel.


The purpose of prospecting is to reach and convert as many qualified people as possible. But often, brands can prevent the Facebook algorithm from working its magic by placing too many restraints on the targeting. This is where broad audiences come in. A look-alike audience that leans on Facebook to cast the widest net possible for your targeted audience. So we shouldn't put in any targeting. Not exactly, going broad is all about letting your Facebook pixel do the job of finding the right customers for you.


Retargeting or remarketing ads are ads that are served to people who have interacted with your business in some way, whether that be visiting your website or interacting with your social pages. Here it's best to think about why isn't this person converted, then answering those questions and objections in the copy and creative of your ads.

User Generated Content:

Speaking of creative, this is one of the best times to have your customers speak for you in user-generated content or UGC. By showcasing your product in the way that the ideal customer will be using it in their day-to-day lives, you can actually increase conversions and relatability.

In conclusion, Facebook ads can be a powerful tool for scaling your ecommerce business. By following the strategies outlined above, you can optimize your campaigns for success and drive profitable growth. Remember to use a consolidated account structure, split up your campaigns based on singular purposes, use both prospecting and retargeting in the same campaign, use broad audiences for prospecting, and leverage user-generated content and remarketing ads to increase conversions.

How to Structure your Ecommerce Facebook Ads

In this article, Sergio discusses how to create a well-rounded campaign structure for an e-commerce business using Facebook ads. He explains that Facebook ads can be used for customer acquisition and retargeting. Customer acquisition is the costliest segment to target, so retargeting through other cheaper channels is essential. The campaign structure is divided into three different campaigns: top of the funnel, middle of the funnel, and bottom of the funnel.

Here is a breakdown of the three different campaigns:

Top of the funnel campaign:

- Target interests and demographics audiences

- Look alike audiences

- Exclude any audience of people you know

Middle of the funnel campaign:

- Retarget people who have engaged with the brand but have not initiated or completed a purchase

- Examples of these audiences include Facebook and Instagram engagers, video watchers, and website visitors

- Exclude all bottom of the funnel audiences

Bottom of the funnel campaign:

- Retarget anyone who has already initiated a purchase on the website or people that have already purchased previously

- Choose the add to cart event or initiate a checkout event for people who have initiated purchase

- Retarget people that have triggered the purchase event in the past 180 days or upload a list of past purchasers

Sergio also explains that interests and demographics audiences and look alike audiences target people that have not engaged with the brand at all on Facebook or other channels. In the interest and demographics audiences, the interests and demographics that you want to target are segmented, whereas on the look alike audiences, you upload a list of people, like past customers, and tell Facebook to target people that look like those.

In conclusion, creating a well-structured Facebook ad campaign is essential for e-commerce businesses. By dividing the campaigns into three different segments and targeting the right audiences, businesses can achieve better results and use their budget effectively.

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