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Email Marketing Strategy For Beginners In 2021 | Shopify Dropshipping STEP BY STEP

Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders

Email Marketing Strategy For Beginners In 2021 | Shopify Dropshipping STEP BY STEP

Email Marketing Strategy For Beginners In 2021 | Shopify Dropshipping STEP BY STEP

startTime durationTime text
00:00:00 00:00:03 you will be more successful when you
00:00:01 00:00:05 actually plan things out a little bit
00:00:03 00:00:06 more okay so think about an automation
00:00:05 00:00:10 that you would love to have going on
00:00:06 00:00:11 24/7 on autopilot now there's a few okay
00:00:10 00:00:15 I'm gonna give you two right here that
00:00:11 00:00:16 are gonna work well one is your yo
00:00:15 00:00:18 what's going on Empire builders in
00:00:16 00:00:21 today's video I'm gonna be teaching you
00:00:18 00:00:22 an email marketing basics for your drop
00:00:21 00:00:24 shipping business to make sure that
00:00:22 00:00:26 you're leveraging this free traffic
00:00:24 00:00:28 source where you can get free sales on
00:00:26 00:00:30 autopilot for your drop shipping
00:00:28 00:00:32 business in 2020 and beyond and make
00:00:30 00:00:33 sure you stik around till the end of
00:00:32 00:00:35 this video because I'm gonna be
00:00:33 00:00:38 revealing with to you a secret way and
00:00:35 00:00:40 strategy that you can leverage inside of
00:00:38 00:00:51 these emails to boost your sales and
00:00:40 00:00:52 your conversions literally overnight now
00:00:51 00:00:53 before we get going guys this one ounce
00:00:52 00:00:55 the winner of our last 30-minute
00:00:53 00:00:56 coaching session giveaway we're gonna
00:00:55 00:00:58 flash your name right here if that's you
00:00:56 00:00:59 email Peter ecommerce Empire builders
00:00:58 00:01:01 calm and you'll get your free 30-minute
00:00:59 00:01:03 coaching session with me to tok about
00:01:01 00:01:05 your new or existing ecommerce drop
00:01:03 00:01:06 shipping business and if you want to be
00:01:05 00:01:08 a lucky winner and you want to win a
00:01:06 00:01:10 free 30-minute consultation with me all
00:01:08 00:01:12 you have to do to enter is drop a
00:01:10 00:01:14 comment down below on today's video if
00:01:12 00:01:15 you don't know what to say just say my
00:01:14 00:01:17 empire starts now and if you have a
00:01:15 00:01:19 question for me and you want to answer
00:01:17 00:01:21 it I actually answer questions live
00:01:19 00:01:23 during the first 30 minutes of these
00:01:21 00:01:24 videos going live so make sure you post
00:01:23 00:01:26 that question down below so make sure
00:01:24 00:01:27 you at that subscribe button and that
00:01:26 00:01:29 notification bell so you are notified on
00:01:27 00:01:31 Monday Wednesday Fridays as we release
00:01:29 00:01:33 new content here on the e-commerce
00:01:31 00:01:34 Empire builders YouTube channel okay so
00:01:33 00:01:37 guys today we're gonna be toking about
00:01:34 00:01:40 email marketing basics for dropshipping
00:01:37 00:01:42 in 2020 and beyond right guys the lots
00:01:40 00:01:44 have changed a lot of the things that I
00:01:42 00:01:46 recommend in the past have changed as
00:01:44 00:01:48 far as email marketing is concerned so
00:01:46 00:01:49 the first thing you're gonna need is the
00:01:48 00:01:51 platform that you're going to be able to
00:01:49 00:01:53 do this advanced mark email marketing on
00:01:51 00:01:55 now the one I recommend is called active
00:01:53 00:01:56 campaign now when you head over to
00:01:55 00:01:58 active campaign there'll be a link down
00:01:56 00:01:59 below in the description of this video
00:01:58 00:02:01 you'll be taken to this page where you
00:01:59 00:02:03 can sign up if you do end up using the
00:02:01 00:02:04 link down below make sure you email me
00:02:03 00:02:06 Peter ecommerce Empire builders com
00:02:04 00:02:08 we're going to shower you with a ton of
00:02:06 00:02:10 different bonuses fully built funnel
00:02:08 00:02:11 templates fully built email marketing
00:02:10 00:02:13 campaigns that you can then leverage in
00:02:11 00:02:14 your system and that's as
00:02:13 00:02:15 thank you for supporting the e-commerce
00:02:14 00:02:17 Empire builders YouTube channel here
00:02:15 00:02:18 that link will d be down below but once
00:02:17 00:02:21 you sign up and you have your account
00:02:18 00:02:22 here and usually active campaign is
00:02:21 00:02:24 pretty pretty cost effective at this
00:02:22 00:02:26 point for most of you you guys can get
00:02:24 00:02:28 started for $10 a month which is
00:02:26 00:02:31 ridiculously cheap be as active campaign
00:02:28 00:02:33 gives you so many amazing features and
00:02:31 00:02:36 advanced email marketing that
00:02:33 00:02:36 automations that you can't get anywhere
00:02:36 00:02:37 else
00:02:36 00:02:40 right in the past I've recommended
00:02:37 00:02:42 MailChimp and other platforms but active
00:02:40 00:02:44 campaign is truly the best one and most
00:02:42 00:02:47 cost-effective one to get started with
00:02:44 00:02:49 and leveraging email marketing okay so
00:02:47 00:02:51 there's a few things that you need to
00:02:49 00:02:52 understand about active campaign you
00:02:51 00:02:54 might log in here and you might feel a
00:02:52 00:02:55 little bit intimidated I get it first
00:02:54 00:02:57 time I was getting involved in this
00:02:55 00:02:58 stuff you know this stuff can be
00:02:57 00:03:00 intimidating but they really make things
00:02:58 00:03:02 easy for you okay so you have your
00:03:00 00:03:04 contacts campaigns your automations
00:03:02 00:03:06 conversations lists forms and reports
00:03:04 00:03:07 now when you're in here as a drop
00:03:06 00:03:09 shipping business owner you're really
00:03:07 00:03:11 only going to be using about four of
00:03:09 00:03:12 these when you're getting started okay
00:03:11 00:03:14 you're going to be using contacts that's
00:03:12 00:03:15 obviously people subscribe to your email
00:03:14 00:03:18 list that's just gonna list out all the
00:03:15 00:03:20 contacts right your campaigns right this
00:03:18 00:03:23 is where if you want to send out a
00:03:20 00:03:25 broadcast email to your customers saying
00:03:23 00:03:27 something like hey Black Friday special
00:03:25 00:03:29 Cyber Monday special holiday special
00:03:27 00:03:31 whatever it is that's where you would go
00:03:29 00:03:33 under campaigns automations is where you
00:03:31 00:03:35 can set up different kinds of
00:03:33 00:03:37 automations as far as automatik sales
00:03:35 00:03:39 right this is really the powerful tool
00:03:37 00:03:40 of this so we're gonna be diving into
00:03:39 00:03:41 all of these here in a second I just
00:03:40 00:03:43 want to quickly give you an overview
00:03:41 00:03:45 overview so automations can be something
00:03:43 00:03:47 like abandoned car email sequences
00:03:45 00:03:49 emails that are triggered to send to a
00:03:47 00:03:52 customer based on actions that they've
00:03:49 00:03:53 done extremely trimly powerful the
00:03:52 00:03:56 reason you want to be using active
00:03:53 00:03:58 campaign is for this tool right here the
00:03:56 00:04:01 automation that active campaign allows
00:03:58 00:04:02 you to do are extremely extremely
00:04:01 00:04:05 powerful compared to other email
00:04:02 00:04:07 marketing providers okay and the final
00:04:05 00:04:09 one is lists now the lists are where you
00:04:07 00:04:11 can segment people okay alright so when
00:04:09 00:04:14 you click over to the list tab you'll
00:04:11 00:04:16 see a section like this now here's where
00:04:14 00:04:18 you can create new lists for yourself
00:04:16 00:04:21 right by clicking a list okay very very
00:04:18 00:04:23 simple now I like to recommend and we go
00:04:21 00:04:24 very deep into this inside the
00:04:23 00:04:25 e-commerce Empire
00:04:24 00:04:27 Academy but if you're just getting
00:04:25 00:04:29 started I recommend you have two lists
00:04:27 00:04:31 two lists to get started with one called
00:04:29 00:04:32 a Seinfeld list and that's something I
00:04:31 00:04:34 learned from Russell Brunson and
00:04:32 00:04:35 basically that is the default bucket
00:04:34 00:04:37 right and you could call this you know
00:04:35 00:04:39 we'll just call this you know Seinfeld
00:04:37 00:04:41 Seinfeld list all right you can call it
00:04:39 00:04:43 like a master list you can call it you
00:04:41 00:04:45 know whatever whatever you like right up
00:04:43 00:04:46 to me I like to call it a Seinfeld as
00:04:45 00:04:49 you call it the master list basically
00:04:46 00:04:51 what this list is going to be is a list
00:04:49 00:04:54 where all of your automations lead to so
00:04:51 00:04:56 let's say somebody opts in for your for
00:04:54 00:04:57 it to your funnel or your Shopify store
00:04:56 00:04:59 or whatnot
00:04:57 00:05:00 right eventually after they go through
00:04:59 00:05:02 the automation of maybe you're abandoned
00:05:00 00:05:03 car email sequence you want to be able
00:05:02 00:05:05 to follow up with that person later
00:05:03 00:05:08 right so the Seinfeld list is eventually
00:05:05 00:05:10 where that person will end up okay so we
00:05:08 00:05:12 call that the Seinfeld list URL whatever
00:05:10 00:05:14 the URL of your main site is so we'll
00:05:12 00:05:19 just say you know ecommerce Empire
00:05:14 00:05:20 builders com Empire builders comm and
00:05:19 00:05:22 right here the list description this is
00:05:20 00:05:24 basically going to say why they signed
00:05:22 00:05:25 up there's tons of templates online
00:05:24 00:05:27 we'll probably link one down below in
00:05:25 00:05:28 the description to two that you guys can
00:05:27 00:05:32 leverage here but you want to basically
00:05:28 00:05:37 say something like you signed up for
00:05:32 00:05:38 notifications from e-commerce Empire
00:05:37 00:05:40 Builder or something along those lines
00:05:38 00:05:42 well we'll get you a better a better
00:05:40 00:05:43 description here that you guys can add
00:05:42 00:05:46 down below in the description of this
00:05:43 00:05:48 video so we'll click Add here
00:05:46 00:05:49 once that's done right this list is
00:05:48 00:05:52 ready to start collecting people think
00:05:49 00:05:54 of your list as buckets okay now the
00:05:52 00:05:55 next list that you want to create is
00:05:54 00:05:57 your buyers list
00:05:55 00:05:58 okay so we'll create another list and
00:05:57 00:06:00 this is gonna be people that I've
00:05:58 00:06:02 actually give us us money now you can go
00:06:00 00:06:04 and separate and again we don't have
00:06:02 00:06:06 enough time to go into this inside of
00:06:04 00:06:07 just one single YouTube video because
00:06:06 00:06:08 you do want to create different lists
00:06:07 00:06:11 for different people that bought
00:06:08 00:06:12 different products from you so that's
00:06:11 00:06:14 something we go very deep inside the
00:06:12 00:06:15 e-commerce Empire Academy for but if
00:06:14 00:06:17 you're just getting started just have
00:06:15 00:06:19 all your buyers in one list it's better
00:06:17 00:06:20 than not having them segmented at all
00:06:19 00:06:25 and we'll just call that a buyer's less
00:06:20 00:06:27 e-commerce Empire builders dot-com you
00:06:25 00:06:31 purchased
00:06:27 00:06:32 from EE B and again we'll give you guys
00:06:31 00:06:33 some better descriptions here that you
00:06:32 00:06:35 guys can use into they'll be in the
00:06:33 00:06:36 description of the video so now we have
00:06:35 00:06:38 two lists we have a buyer's list and we
00:06:36 00:06:41 have a Seinfeld list right now the nice
00:06:38 00:06:42 thing is that we can now use these lists
00:06:41 00:06:45 immediately inside of our clickfunnels
00:06:42 00:06:46 account so we also we give you guys a
00:06:45 00:06:47 bunch of templates they'll be down below
00:06:46 00:06:48 in the description of this video
00:06:47 00:06:50 under the bonus section that you guys
00:06:48 00:06:53 will be able to use now the nice thing
00:06:50 00:06:54 is once you go over to click bundles and
00:06:53 00:06:55 you go to your account and you go to
00:06:54 00:06:58 your account settings you'll be able to
00:06:55 00:06:59 integrate right here activecampaign you
00:06:58 00:07:01 could see I already have like a bunch of
00:06:59 00:07:03 a2 active campaign accounts a bunch of
00:07:01 00:07:04 other things they integrated we just
00:07:03 00:07:07 want to click add new integration and
00:07:04 00:07:08 you'll be able to add your active
00:07:07 00:07:11 campaign integration it's just a matter
00:07:08 00:07:12 of logging in very simple okay now once
00:07:11 00:07:14 that's done you'll be able to start
00:07:12 00:07:16 adding people to these buyers and
00:07:14 00:07:19 Seinfeld lists okay so the way to do
00:07:16 00:07:20 that is for example on your squeeze page
00:07:19 00:07:22 right your squeeze page is the page
00:07:20 00:07:24 where you are just collecting email
00:07:22 00:07:27 addresses or you're just grabbing email
00:07:24 00:07:28 addresses on this page right before they
00:07:27 00:07:29 hit our order form so you can see right
00:07:28 00:07:31 here when they say yes I mean my free
00:07:29 00:07:32 stiker they enter their email address
00:07:31 00:07:34 now we don't want this email address as
00:07:32 00:07:35 hell don't click funnels we want to be
00:07:34 00:07:37 able to add this email to our Seinfeld
00:07:35 00:07:40 list so we can later follow up with this
00:07:37 00:07:41 person later on okay so what you can do
00:07:40 00:07:43 here is you simply go under the Edit
00:07:41 00:07:45 Page and under settings you'll go to
00:07:43 00:07:48 integrations you'll select your active
00:07:45 00:07:49 campaign integration right here you'll
00:07:48 00:07:51 see I have a bunch already in here that
00:07:49 00:07:54 I'm using you'll select add to list here
00:07:51 00:07:55 and then you'll select the actual list
00:07:54 00:07:58 that you have set up right here buyers
00:07:55 00:08:00 list or Seinfeld list and after that
00:07:58 00:08:03 you'll just click Save and leave okay
00:08:00 00:08:04 now to get people in to the buyers list
00:08:03 00:08:05 it's a little bit different it's a
00:08:04 00:08:07 little bit different to get these people
00:08:05 00:08:09 into the buyers let's Seinfeld this real
00:08:07 00:08:11 easy to add people in there okay now to
00:08:09 00:08:12 add people to your buyers list that you
00:08:11 00:08:14 had just set up you go into your
00:08:12 00:08:16 products tab okay now under your
00:08:14 00:08:18 products tab this is where you're going
00:08:16 00:08:21 to click add product and I'm just going
00:08:18 00:08:24 to select a you know one-time payment
00:08:21 00:08:25 test product save and next we're just
00:08:24 00:08:27 gonna leave this as a you know a dollar
00:08:25 00:08:28 product whatever this is just a test
00:08:27 00:08:30 product but you obviously want to fill
00:08:28 00:08:33 this out out properly for yourself we'll
00:08:30 00:08:34 click Save and next fulfillment email
00:08:33 00:08:34 this is something we'll tok about a
00:08:34 00:08:36 little bit later on
00:08:34 00:08:38 within clickfunnels is why I love using
00:08:36 00:08:39 click funnels for my drop shooting
00:08:38 00:08:41 businesses as opposed to Shopify or
00:08:39 00:08:43 anything else is we could send out a
00:08:41 00:08:45 fulfillment email right from here so if
00:08:43 00:08:46 you have any digital products that you
00:08:45 00:08:48 want to send them anything else that's
00:08:46 00:08:49 specific to what they just bought we
00:08:48 00:08:50 could send it right within click funnels
00:08:49 00:08:52 but we're not gonna worry about this for
00:08:50 00:08:54 right now we'll click Save and next so
00:08:52 00:08:56 under the follow-up actions setting
00:08:54 00:08:57 you'll want to just click this on and
00:08:56 00:08:59 this is where you'll be able to select
00:08:57 00:09:01 your active campaign integration and
00:08:59 00:09:03 it's the same process you'll just select
00:09:01 00:09:06 the list of them to add to which will be
00:09:03 00:09:08 your buyers list at that point now some
00:09:06 00:09:09 of you that you know are OGS on this
00:09:08 00:09:11 channel you'll know that hey you know it
00:09:09 00:09:12 will Pete what if I'm offering quantity
00:09:11 00:09:15 break discounts here on my on my
00:09:12 00:09:17 products right then yes under each
00:09:15 00:09:19 product you'll have to go to that
00:09:17 00:09:21 follow-up action and you'll want to make
00:09:19 00:09:24 sure you add them inside of that buyers
00:09:21 00:09:26 list okay very very important to do so
00:09:24 00:09:28 okay now some of you might be thinking
00:09:26 00:09:29 about okay great now I'm adding people
00:09:28 00:09:30 into my buyers list I'm just going to
00:09:29 00:09:32 delete this product since we're not
00:09:30 00:09:34 using this and I was just a test now we
00:09:32 00:09:36 have these buyers list now what do we do
00:09:34 00:09:38 with them well the nice thing about this
00:09:36 00:09:40 is now we can really start leveraging
00:09:38 00:09:42 campaigns and automations okay so
00:09:40 00:09:44 campaigns are something that you're
00:09:42 00:09:47 probably going to use a lot of I
00:09:44 00:09:49 recommend you guys use campaigns and
00:09:47 00:09:50 send emails to your customers at least
00:09:49 00:09:52 three times a week
00:09:50 00:09:54 right you're the money is in your email
00:09:52 00:09:56 list guys you've worked hard to build
00:09:54 00:09:58 out your funnels to get customers in the
00:09:56 00:09:59 door fantastik but there's a lot of
00:09:58 00:10:02 people that are opting into your funnel
00:09:59 00:10:03 that aren't necessarily giving you money
00:10:02 00:10:04 yet maybe the offer just wasn't right
00:10:03 00:10:05 for them but they've raised their hand
00:10:04 00:10:08 they gave you their email address so
00:10:05 00:10:10 they are interested in some way shape or
00:10:08 00:10:12 form to potentially do business with you
00:10:10 00:10:14 now this is where that comes in right
00:10:12 00:10:16 here you can create campaigns right and
00:10:14 00:10:17 from here you can call this whatever you
00:10:16 00:10:19 want you can call this you know Monday
00:10:17 00:10:22 promotion and you could call this
00:10:19 00:10:24 something you know free plus shipping
00:10:22 00:10:25 funnel number one right maybe this is a
00:10:24 00:10:27 free plus shipping funnel that you're
00:10:25 00:10:29 gonna send out to these people free plus
00:10:27 00:10:31 shipping funnel number one and you just
00:10:29 00:10:33 want to do a standard regular campaign
00:10:31 00:10:35 active campaign gives you so many cool
00:10:33 00:10:36 tools and stuff advanced stuff that you
00:10:35 00:10:39 can do but a lot of this stuff guys
00:10:36 00:10:40 right now you don't need to complicate
00:10:39 00:10:42 it with yourself just focus on just a
00:10:40 00:10:44 standard campaign that you send out to
00:10:42 00:10:45 your customers now it's gonna ask you
00:10:44 00:10:47 okay well what lists do we send this to
00:10:45 00:10:48 are we gonna send to store buyers are we
00:10:47 00:10:50 gonna send this to our sign fellow well
00:10:48 00:10:51 maybe this campaign you're only want to
00:10:50 00:10:52 send to people that didn't give you
00:10:51 00:10:54 money
00:10:52 00:10:56 right fantastik let's send it to the
00:10:54 00:10:58 Seinfeld list okay so now we go next and
00:10:56 00:11:00 here this is where we don't have any
00:10:58 00:11:02 contacts in here so they're not going to
00:11:00 00:11:04 they're not gonna let us proceed but at
00:11:02 00:11:05 this point but at this point they're
00:11:04 00:11:08 going to then just let you have an email
00:11:05 00:11:09 that you can then paste in here once
00:11:08 00:11:10 again if you want a bunch of email
00:11:09 00:11:12 templates that you can use for this
00:11:10 00:11:14 stuff if you use the e-commerce Empire
00:11:12 00:11:16 builders affiliate link down below to
00:11:14 00:11:18 get activecampaign shoot us an email
00:11:16 00:11:20 peter at ecommerce Empire builders comm
00:11:18 00:11:22 we're gonna give you a bunch of eight
00:11:20 00:11:24 figure and seven figure funnel templates
00:11:22 00:11:26 plus a bunch of email emails that you
00:11:24 00:11:28 can leverage for your own for your own
00:11:26 00:11:30 business here but after you go through
00:11:28 00:11:31 here and you select your list you just
00:11:30 00:11:33 simply copy and paste your email toss it
00:11:31 00:11:35 in there and then just send it out to
00:11:33 00:11:38 the list very simple like that okay now
00:11:35 00:11:40 some of you might be thinking Pete what
00:11:38 00:11:43 if some of them would want the people
00:11:40 00:11:45 that opt-in right here on this page
00:11:43 00:11:47 won't they be on the Seinfeld less end
00:11:45 00:11:48 into my buyers list yes you're
00:11:47 00:11:50 absolutely right they will be on both
00:11:48 00:11:52 and you want them on both except there's
00:11:50 00:11:54 one caveat that you want to remember you
00:11:52 00:11:57 want to make sure that you're tagging
00:11:54 00:11:59 people okay so what just is a tag you
00:11:57 00:12:01 might be thinking well tag is something
00:11:59 00:12:03 that you you tagged a contact with
00:12:01 00:12:04 depending on an action that they perform
00:12:03 00:12:07 in the funnel
00:12:04 00:12:09 okay now tags can be found I believe
00:12:07 00:12:11 it's under contacts yep so manage tags
00:12:09 00:12:14 right here now here is where you will
00:12:11 00:12:16 add a tag now this tag can then be used
00:12:14 00:12:21 for different contacts so one time that
00:12:16 00:12:25 you can say is Bob bought lower buyer -
00:12:21 00:12:28 funnel - one right and then you'll add
00:12:25 00:12:30 that tag right here now this will tag
00:12:28 00:12:33 the person if they bought from you as
00:12:30 00:12:36 someone that is now a buyer of that
00:12:33 00:12:38 specific funnel okay now where do you
00:12:36 00:12:40 add this time well it's the same exact
00:12:38 00:12:42 process right so when you go to your
00:12:40 00:12:44 squeeze page that you had right here
00:12:42 00:12:47 here we're not really adding a time you
00:12:44 00:12:48 can add a tag here if you choose - like
00:12:47 00:12:50 if and I'll show you guys real quick if
00:12:48 00:12:52 we if we do this select integration
00:12:50 00:12:53 you'll have this uh you'll select your
00:12:52 00:12:55 active campaign integration and then you
00:12:53 00:12:57 have add to list at the list of tag
00:12:55 00:12:58 delete form lists remove tag this stuff
00:12:57 00:13:00 is you could do very advanced stuff with
00:12:58 00:13:03 active campaign but you want to select
00:13:00 00:13:05 add to list with tag then you select the
00:13:03 00:13:07 list right here and then you add your
00:13:05 00:13:10 tag right here that you had just created
00:13:07 00:13:12 okay but we don't want to necessarily do
00:13:10 00:13:15 this for the opt-in page we want to do
00:13:12 00:13:16 this for when they actually bought okay
00:13:15 00:13:18 so you'll go back to your order form
00:13:16 00:13:20 when you go to under each of your
00:13:18 00:13:22 products and you go into the fulfillment
00:13:20 00:13:24 action it'll say the same exact thing
00:13:22 00:13:27 there that says add a tag and add to
00:13:24 00:13:29 list end tag yes that's what you want to
00:13:27 00:13:32 select and then you'll select buy your
00:13:29 00:13:34 funnel one so what happens now is that
00:13:32 00:13:36 when you go to select your campaign and
00:13:34 00:13:38 you want to send a campaign you can say
00:13:36 00:13:41 things like this you can say things like
00:13:38 00:13:44 hey I want to send an email out today to
00:13:41 00:13:48 everybody that's on my Seinfeld list but
00:13:44 00:13:50 does not have the tag buyer funnel one
00:13:48 00:13:52 okay now what that will do is that will
00:13:50 00:13:54 scrape off out all of the buyers from
00:13:52 00:13:57 that Seinfeld list right so you're only
00:13:54 00:14:00 now sending that email to true people
00:13:57 00:14:02 that did not buy from your first funnel
00:14:00 00:14:04 okay extremely extremely powerful okay
00:14:02 00:14:06 now we want to go over one last thing
00:14:04 00:14:08 that I want to go over with you guys
00:14:06 00:14:09 okay and that is automations and if you
00:14:08 00:14:10 have any questions guys make sure you
00:14:09 00:14:12 drop me a comment down below I'm here to
00:14:10 00:14:13 help you guys out and answer those
00:14:12 00:14:15 questions within the first 30 minutes of
00:14:13 00:14:16 this video posting and I'll also enter
00:14:15 00:14:18 you in to win a free 30-minute coaching
00:14:16 00:14:20 session with me but most importantly I
00:14:18 00:14:21 don't you being confused by any thing
00:14:20 00:14:23 during this process I want to make sure
00:14:21 00:14:25 you guys are leveraging this in 2020 for
00:14:23 00:14:26 your dropshipping businesses because
00:14:25 00:14:28 there's so much money that you're
00:14:26 00:14:30 leaving on the table by not using email
00:14:28 00:14:31 marketing for your business okay now
00:14:30 00:14:32 under automation sad this is where
00:14:31 00:14:35 you're going to be able to get those
00:14:32 00:14:37 continued free sales on a monthly basis
00:14:35 00:14:39 this is where the real power of active
00:14:37 00:14:41 campaign campaign comes in so you want
00:14:39 00:14:43 to go in there automations create an
00:14:41 00:14:45 automation now guys this can get
00:14:43 00:14:47 overwhelming with the things you can do
00:14:45 00:14:49 here okay but I do not want you to feel
00:14:47 00:14:52 overwhelmed why right you want to set up
00:14:49 00:14:53 basic automations okay so let's say we
00:14:52 00:14:55 want to start from scratch
00:14:53 00:14:57 and we're gonna click start from scratch
00:14:55 00:14:58 and we will click continue now there's a
00:14:57 00:14:59 bunch of templates that they have here
00:14:58 00:15:00 but I like to always start from from
00:14:59 00:15:02 scratch okay
00:15:00 00:15:04 so what you want to do is set up think
00:15:02 00:15:06 through automations a lot of things in
00:15:04 00:15:07 business there you will be more
00:15:06 00:15:09 successful when you actually plan things
00:15:07 00:15:11 out a little bit more okay so think
00:15:09 00:15:14 about an automation that you would love
00:15:11 00:15:16 to have going on 24/7 on autopilot now
00:15:14 00:15:18 there's a few okay I'm gonna give you
00:15:16 00:15:20 two right here that are gonna work well
00:15:18 00:15:22 is your abandoned cart email sequences
00:15:20 00:15:23 all right you want to make sure you have
00:15:22 00:15:25 a good abandoned cart email sequences
00:15:23 00:15:27 over a three-day period going to your
00:15:25 00:15:30 customers okay and number two more
00:15:27 00:15:32 importantly is those people that opt-in
00:15:30 00:15:34 right here but don't buy right now a
00:15:32 00:15:36 little bit deeper now I'm not saying
00:15:34 00:15:37 that they don't buy now I'm saying that
00:15:36 00:15:40 they won't that they haven't bought into
00:15:37 00:15:41 the Orang bought like it's days and days
00:15:40 00:15:43 after they're banned no card email
00:15:41 00:15:45 sequences because a lot of people won't
00:15:43 00:15:46 write that it's her first interaction
00:15:45 00:15:48 with you as a business so what I like to
00:15:46 00:15:50 do and I actually do this for all
00:15:48 00:15:52 contacts that subscribe to Seinfeld list
00:15:50 00:15:54 whether they're a buyer or not I create
00:15:52 00:15:56 something called a welcome email series
00:15:54 00:15:58 the reason I create a welcome ul series
00:15:56 00:15:59 and I will send my buyers through it I
00:15:58 00:16:01 will send my non buyers through it is
00:15:59 00:16:03 because I want to indoctrinate them to
00:16:01 00:16:04 my brand I don't care if they've just
00:16:03 00:16:06 bought from me okay just because they
00:16:04 00:16:08 bought from me does not mean that they
00:16:06 00:16:10 are indoctrinated into my business I
00:16:08 00:16:13 want to use the welcome email series a
00:16:10 00:16:15 five five day welcome series ten
00:16:13 00:16:16 doctrine into my business tell them
00:16:15 00:16:18 about my story about my business and
00:16:16 00:16:19 then sell okay
00:16:18 00:16:21 so the way you would set something like
00:16:19 00:16:23 that up with active campaign is you
00:16:21 00:16:23 simply go to subscribe to a list right
00:16:23 00:16:24 here
00:16:23 00:16:25 now again you could do so many as so
00:16:24 00:16:27 many things here but you were just only
00:16:25 00:16:29 going to subscribe to a list click
00:16:27 00:16:32 continue select your list right Seinfeld
00:16:29 00:16:34 list runs once you don't want you don't
00:16:32 00:16:36 touch that just leave it runs once and
00:16:34 00:16:38 then you can also segment obviously you
00:16:36 00:16:39 can segment them based on tags that they
00:16:38 00:16:41 have but I just like to send everybody
00:16:39 00:16:42 through my Seinfeld list you can say if
00:16:41 00:16:44 you don't want your buyers to go in
00:16:42 00:16:46 there then just you know you could
00:16:44 00:16:49 segment them based on contact details if
00:16:46 00:16:51 they do or do not have right exists does
00:16:49 00:16:53 not exist by your funnel one so if you
00:16:51 00:16:56 wanted to send out an automation right
00:16:53 00:16:58 now to your Seinfeld list to non buyers
00:16:56 00:17:00 you would said this is how it be set up
00:16:58 00:17:02 right then just like this they the buyer
00:17:00 00:17:04 tag does not exist okay and then they
00:17:02 00:17:06 will go through here but again I like to
00:17:04 00:17:08 have my indoctrination email set like
00:17:06 00:17:09 that so what that's gonna do is okay so
00:17:08 00:17:11 let me before I show you this lets and
00:17:09 00:17:13 it will trigger a send an email and then
00:17:11 00:17:14 you don't want us to create an email
00:17:13 00:17:19 right here and the name of the email
00:17:14 00:17:21 will just say welcome email oops
00:17:19 00:17:23 capitalize that email number one and
00:17:21 00:17:25 we'll click create so what happens now
00:17:23 00:17:26 is now is gonna ask me to create an
00:17:25 00:17:28 email okay and they give you a bunch of
00:17:26 00:17:31 templates we're not gonna go in and and
00:17:28 00:17:33 set up a whole entire email template
00:17:31 00:17:35 guys that whole thing that's not gonna
00:17:33 00:17:37 happen right now we can't do that right
00:17:35 00:17:39 there's not enough time for us to go
00:17:37 00:17:41 through all that so what you want to do
00:17:39 00:17:44 is just fill out all of your details
00:17:41 00:17:47 here so right here I'm going to set this
00:17:44 00:17:49 to be welcome email one but this will be
00:17:47 00:17:51 the subject line of your email okay
00:17:49 00:17:53 that'll be a subject line this email
00:17:51 00:17:53 right here this is probably blurred out
00:17:53 00:17:56 for you right now because it's my
00:17:53 00:17:57 personal email is going to be your from
00:17:56 00:18:00 email address so you want to make sure
00:17:57 00:18:02 you're using right here your business
00:18:00 00:18:04 email address and then your from name
00:18:02 00:18:07 all right I always recommend using your
00:18:04 00:18:09 your business name alright your not your
00:18:07 00:18:10 business name but like your name it
00:18:09 00:18:13 creates a much deeper personal
00:18:10 00:18:15 connection between you and your and your
00:18:13 00:18:16 brand right it creates a much deeper
00:18:15 00:18:20 connection instead of just being like oh
00:18:16 00:18:22 you know it's you know bass baits or R
00:18:20 00:18:23 Us or whatever it is right you want to
00:18:22 00:18:25 create a little bit more of a personal
00:18:23 00:18:26 connection so this is blurred out for
00:18:25 00:18:28 you right now is my personal contact
00:18:26 00:18:31 information and I don't want you guys
00:18:28 00:18:33 emailing me but let's click continue
00:18:31 00:18:34 right here and then you can I got any
00:18:33 00:18:36 good selected template you can delete
00:18:34 00:18:38 everything like that again if you do end
00:18:36 00:18:40 up using one of the e-commerce Empire
00:18:38 00:18:41 builders affiliate link down below you
00:18:40 00:18:43 will give you a bunch of templates that
00:18:41 00:18:44 you can use for this but we you will
00:18:43 00:18:45 just want to click save and exit for
00:18:44 00:18:48 right now but all this stuff will be
00:18:45 00:18:50 copy and pasted in there for you if you
00:18:48 00:18:52 do use our affiliate like to support the
00:18:50 00:18:54 channel okay so look at now what we have
00:18:52 00:18:56 set up right here content links
00:18:54 00:18:58 subscribes to Seinfeld list right and
00:18:56 00:19:00 they will get sent this email what you
00:18:58 00:19:01 could do is your add a delay right and I
00:19:00 00:19:04 like to add a delay in here I'll usually
00:19:01 00:19:05 do wait for a day here just because if
00:19:04 00:19:06 they just want to subscribe to a
00:19:05 00:19:08 Seinfeld list that probably means they
00:19:06 00:19:10 opted it in for some sort of offer so I
00:19:08 00:19:13 want to give them a day at least a day
00:19:10 00:19:14 or two and you can do this however you
00:19:13 00:19:16 like you can choose to do two days
00:19:14 00:19:17 whatever but I want to get them to go
00:19:16 00:19:19 through that abandoned car email
00:19:17 00:19:21 sequences first before they hit up my
00:19:19 00:19:23 first welcome email and then you could
00:19:21 00:19:25 add another delay right here wait for a
00:19:23 00:19:27 specific period of time click Save and
00:19:25 00:19:28 then you could send another email right
00:19:27 00:19:30 here then you go setting up and send
00:19:28 00:19:32 another email and then that's it right
00:19:30 00:19:34 and you could go and create your next
00:19:32 00:19:36 email right here and so forth and so on
00:19:34 00:19:38 and I usually recommend doing this over
00:19:36 00:19:40 a five day period at least five emails
00:19:38 00:19:42 okay now some of you think well what
00:19:40 00:19:44 about abandoned car sequences again you
00:19:42 00:19:44 could set this up with an active
00:19:44 00:19:46 campaign
00:19:44 00:19:48 better visibility into your into your
00:19:46 00:19:49 business but me personally I always like
00:19:48 00:19:52 to keep my abandoned cart email
00:19:49 00:19:53 sequences in my funnel here now the way
00:19:52 00:19:56 to do that is under your automations tab
00:19:53 00:19:57 right here and you'd add emails right
00:19:56 00:20:00 here where it says add new email where
00:19:57 00:20:02 it's a saw page but didn't purchase
00:20:00 00:20:04 ready to add new email and saw page but
00:20:02 00:20:05 did not purchase and you do that by
00:20:04 00:20:07 selecting the condition right here saw
00:20:05 00:20:08 page but then that purchase select one
00:20:07 00:20:09 of these templates and you can use it
00:20:08 00:20:11 from there again will give you these
00:20:09 00:20:12 abandoned cart email sequences if you do
00:20:11 00:20:14 end up using the affiliate link down
00:20:12 00:20:16 below and supporting the e-commerce
00:20:14 00:20:17 Empire builders Channel but guys that is
00:20:16 00:20:19 it for today's video if you have any
00:20:17 00:20:20 questions whatsoever I would love to
00:20:19 00:20:21 hear from you are you using email
00:20:20 00:20:22 marketing a lot of people say email
00:20:21 00:20:23 marketing is that but the thing is
00:20:22 00:20:25 you're leaving a lot of money on the
00:20:23 00:20:26 table by not leveraging it so I want to
00:20:25 00:20:27 make sure I clear up any confusion
00:20:26 00:20:28 whatsoever
00:20:27 00:20:30 so make sure you drop a question or a
00:20:28 00:20:32 comment down below and I'll also enter
00:20:30 00:20:34 you into an a free 30-minute
00:20:32 00:20:36 consultation with me and if you are new
00:20:34 00:20:37 to e-commerce or you are just are
00:20:36 00:20:39 struggling to actually turn a profit in
00:20:37 00:20:41 your business make sure you attend the
00:20:39 00:20:42 seven-figure sales funnel master class
00:20:41 00:20:42 down below in the description of this
00:20:42 00:20:44 video
00:20:42 00:20:46 you're gonna see why I choose to use
00:20:44 00:20:48 click funnels over Shopify for a drop
00:20:46 00:20:50 doing business or any sort of e-commerce
00:20:48 00:20:51 brand again that'll be down below and
00:20:50 00:20:53 there's all these other bonuses down
00:20:51 00:20:55 there as well for you but guys as always
00:20:53 00:20:58 have a fantastik rest of your day and
00:20:55 00:20:58 remember your empire starts now