Email Marketing Strategy For Beginners In 2021 | Shopify Dropshipping STEP BY STEP
Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders
Email Marketing Strategy For Beginners In 2021 | Shopify Dropshipping STEP BY STEP
Table of Contents About Email Marketing Strategy For Beginners In 2021 | Shopify Dropshipping STEP BY STEP
Email Marketing Strategy For Beginners In 2021 | Shopify Dropshipping STEP BY STEP
startTime | durationTime | text |
00:00:00 | 00:00:03 | you will be more successful when you |
00:00:01 | 00:00:05 | actually plan things out a little bit |
00:00:03 | 00:00:06 | more okay so think about an automation |
00:00:05 | 00:00:10 | that you would love to have going on |
00:00:06 | 00:00:11 | 24/7 on autopilot now there's a few okay |
00:00:10 | 00:00:15 | I'm gonna give you two right here that |
00:00:11 | 00:00:16 | are gonna work well one is your yo |
00:00:15 | 00:00:18 | what's going on Empire builders in |
00:00:16 | 00:00:21 | today's video I'm gonna be teaching you |
00:00:18 | 00:00:22 | an email marketing basics for your drop |
00:00:21 | 00:00:24 | shipping business to make sure that |
00:00:22 | 00:00:26 | you're leveraging this free traffic |
00:00:24 | 00:00:28 | source where you can get free sales on |
00:00:26 | 00:00:30 | autopilot for your drop shipping |
00:00:28 | 00:00:32 | business in 2020 and beyond and make |
00:00:30 | 00:00:33 | sure you stik around till the end of |
00:00:32 | 00:00:35 | this video because I'm gonna be |
00:00:33 | 00:00:38 | revealing with to you a secret way and |
00:00:35 | 00:00:40 | strategy that you can leverage inside of |
00:00:38 | 00:00:51 | these emails to boost your sales and |
00:00:40 | 00:00:52 | your conversions literally overnight now |
00:00:51 | 00:00:53 | before we get going guys this one ounce |
00:00:52 | 00:00:55 | the winner of our last 30-minute |
00:00:53 | 00:00:56 | coaching session giveaway we're gonna |
00:00:55 | 00:00:58 | flash your name right here if that's you |
00:00:56 | 00:00:59 | email Peter ecommerce Empire builders |
00:00:58 | 00:01:01 | calm and you'll get your free 30-minute |
00:00:59 | 00:01:03 | coaching session with me to tok about |
00:01:01 | 00:01:05 | your new or existing ecommerce drop |
00:01:03 | 00:01:06 | shipping business and if you want to be |
00:01:05 | 00:01:08 | a lucky winner and you want to win a |
00:01:06 | 00:01:10 | free 30-minute consultation with me all |
00:01:08 | 00:01:12 | you have to do to enter is drop a |
00:01:10 | 00:01:14 | comment down below on today's video if |
00:01:12 | 00:01:15 | you don't know what to say just say my |
00:01:14 | 00:01:17 | empire starts now and if you have a |
00:01:15 | 00:01:19 | question for me and you want to answer |
00:01:17 | 00:01:21 | it I actually answer questions live |
00:01:19 | 00:01:23 | during the first 30 minutes of these |
00:01:21 | 00:01:24 | videos going live so make sure you post |
00:01:23 | 00:01:26 | that question down below so make sure |
00:01:24 | 00:01:27 | you at that subscribe button and that |
00:01:26 | 00:01:29 | notification bell so you are notified on |
00:01:27 | 00:01:31 | Monday Wednesday Fridays as we release |
00:01:29 | 00:01:33 | new content here on the e-commerce |
00:01:31 | 00:01:34 | Empire builders YouTube channel okay so |
00:01:33 | 00:01:37 | guys today we're gonna be toking about |
00:01:34 | 00:01:40 | email marketing basics for dropshipping |
00:01:37 | 00:01:42 | in 2020 and beyond right guys the lots |
00:01:40 | 00:01:44 | have changed a lot of the things that I |
00:01:42 | 00:01:46 | recommend in the past have changed as |
00:01:44 | 00:01:48 | far as email marketing is concerned so |
00:01:46 | 00:01:49 | the first thing you're gonna need is the |
00:01:48 | 00:01:51 | platform that you're going to be able to |
00:01:49 | 00:01:53 | do this advanced mark email marketing on |
00:01:51 | 00:01:55 | now the one I recommend is called active |
00:01:53 | 00:01:56 | campaign now when you head over to |
00:01:55 | 00:01:58 | active campaign there'll be a link down |
00:01:56 | 00:01:59 | below in the description of this video |
00:01:58 | 00:02:01 | you'll be taken to this page where you |
00:01:59 | 00:02:03 | can sign up if you do end up using the |
00:02:01 | 00:02:04 | link down below make sure you email me |
00:02:03 | 00:02:06 | Peter ecommerce Empire builders com |
00:02:04 | 00:02:08 | we're going to shower you with a ton of |
00:02:06 | 00:02:10 | different bonuses fully built funnel |
00:02:08 | 00:02:11 | templates fully built email marketing |
00:02:10 | 00:02:13 | campaigns that you can then leverage in |
00:02:11 | 00:02:14 | your system and that's as |
00:02:13 | 00:02:15 | thank you for supporting the e-commerce |
00:02:14 | 00:02:17 | Empire builders YouTube channel here |
00:02:15 | 00:02:18 | that link will d be down below but once |
00:02:17 | 00:02:21 | you sign up and you have your account |
00:02:18 | 00:02:22 | here and usually active campaign is |
00:02:21 | 00:02:24 | pretty pretty cost effective at this |
00:02:22 | 00:02:26 | point for most of you you guys can get |
00:02:24 | 00:02:28 | started for $10 a month which is |
00:02:26 | 00:02:31 | ridiculously cheap be as active campaign |
00:02:28 | 00:02:33 | gives you so many amazing features and |
00:02:31 | 00:02:36 | advanced email marketing that |
00:02:33 | 00:02:36 | automations that you can't get anywhere |
00:02:36 | 00:02:37 | else |
00:02:36 | 00:02:40 | right in the past I've recommended |
00:02:37 | 00:02:42 | MailChimp and other platforms but active |
00:02:40 | 00:02:44 | campaign is truly the best one and most |
00:02:42 | 00:02:47 | cost-effective one to get started with |
00:02:44 | 00:02:49 | and leveraging email marketing okay so |
00:02:47 | 00:02:51 | there's a few things that you need to |
00:02:49 | 00:02:52 | understand about active campaign you |
00:02:51 | 00:02:54 | might log in here and you might feel a |
00:02:52 | 00:02:55 | little bit intimidated I get it first |
00:02:54 | 00:02:57 | time I was getting involved in this |
00:02:55 | 00:02:58 | stuff you know this stuff can be |
00:02:57 | 00:03:00 | intimidating but they really make things |
00:02:58 | 00:03:02 | easy for you okay so you have your |
00:03:00 | 00:03:04 | contacts campaigns your automations |
00:03:02 | 00:03:06 | conversations lists forms and reports |
00:03:04 | 00:03:07 | now when you're in here as a drop |
00:03:06 | 00:03:09 | shipping business owner you're really |
00:03:07 | 00:03:11 | only going to be using about four of |
00:03:09 | 00:03:12 | these when you're getting started okay |
00:03:11 | 00:03:14 | you're going to be using contacts that's |
00:03:12 | 00:03:15 | obviously people subscribe to your email |
00:03:14 | 00:03:18 | list that's just gonna list out all the |
00:03:15 | 00:03:20 | contacts right your campaigns right this |
00:03:18 | 00:03:23 | is where if you want to send out a |
00:03:20 | 00:03:25 | broadcast email to your customers saying |
00:03:23 | 00:03:27 | something like hey Black Friday special |
00:03:25 | 00:03:29 | Cyber Monday special holiday special |
00:03:27 | 00:03:31 | whatever it is that's where you would go |
00:03:29 | 00:03:33 | under campaigns automations is where you |
00:03:31 | 00:03:35 | can set up different kinds of |
00:03:33 | 00:03:37 | automations as far as automatik sales |
00:03:35 | 00:03:39 | right this is really the powerful tool |
00:03:37 | 00:03:40 | of this so we're gonna be diving into |
00:03:39 | 00:03:41 | all of these here in a second I just |
00:03:40 | 00:03:43 | want to quickly give you an overview |
00:03:41 | 00:03:45 | overview so automations can be something |
00:03:43 | 00:03:47 | like abandoned car email sequences |
00:03:45 | 00:03:49 | emails that are triggered to send to a |
00:03:47 | 00:03:52 | customer based on actions that they've |
00:03:49 | 00:03:53 | done extremely trimly powerful the |
00:03:52 | 00:03:56 | reason you want to be using active |
00:03:53 | 00:03:58 | campaign is for this tool right here the |
00:03:56 | 00:04:01 | automation that active campaign allows |
00:03:58 | 00:04:02 | you to do are extremely extremely |
00:04:01 | 00:04:05 | powerful compared to other email |
00:04:02 | 00:04:07 | marketing providers okay and the final |
00:04:05 | 00:04:09 | one is lists now the lists are where you |
00:04:07 | 00:04:11 | can segment people okay alright so when |
00:04:09 | 00:04:14 | you click over to the list tab you'll |
00:04:11 | 00:04:16 | see a section like this now here's where |
00:04:14 | 00:04:18 | you can create new lists for yourself |
00:04:16 | 00:04:21 | right by clicking a list okay very very |
00:04:18 | 00:04:23 | simple now I like to recommend and we go |
00:04:21 | 00:04:24 | very deep into this inside the |
00:04:23 | 00:04:25 | e-commerce Empire |
00:04:24 | 00:04:27 | Academy but if you're just getting |
00:04:25 | 00:04:29 | started I recommend you have two lists |
00:04:27 | 00:04:31 | two lists to get started with one called |
00:04:29 | 00:04:32 | a Seinfeld list and that's something I |
00:04:31 | 00:04:34 | learned from Russell Brunson and |
00:04:32 | 00:04:35 | basically that is the default bucket |
00:04:34 | 00:04:37 | right and you could call this you know |
00:04:35 | 00:04:39 | we'll just call this you know Seinfeld |
00:04:37 | 00:04:41 | Seinfeld list all right you can call it |
00:04:39 | 00:04:43 | like a master list you can call it you |
00:04:41 | 00:04:45 | know whatever whatever you like right up |
00:04:43 | 00:04:46 | to me I like to call it a Seinfeld as |
00:04:45 | 00:04:49 | you call it the master list basically |
00:04:46 | 00:04:51 | what this list is going to be is a list |
00:04:49 | 00:04:54 | where all of your automations lead to so |
00:04:51 | 00:04:56 | let's say somebody opts in for your for |
00:04:54 | 00:04:57 | it to your funnel or your Shopify store |
00:04:56 | 00:04:59 | or whatnot |
00:04:57 | 00:05:00 | right eventually after they go through |
00:04:59 | 00:05:02 | the automation of maybe you're abandoned |
00:05:00 | 00:05:03 | car email sequence you want to be able |
00:05:02 | 00:05:05 | to follow up with that person later |
00:05:03 | 00:05:08 | right so the Seinfeld list is eventually |
00:05:05 | 00:05:10 | where that person will end up okay so we |
00:05:08 | 00:05:12 | call that the Seinfeld list URL whatever |
00:05:10 | 00:05:14 | the URL of your main site is so we'll |
00:05:12 | 00:05:19 | just say you know ecommerce Empire |
00:05:14 | 00:05:20 | builders com Empire builders comm and |
00:05:19 | 00:05:22 | right here the list description this is |
00:05:20 | 00:05:24 | basically going to say why they signed |
00:05:22 | 00:05:25 | up there's tons of templates online |
00:05:24 | 00:05:27 | we'll probably link one down below in |
00:05:25 | 00:05:28 | the description to two that you guys can |
00:05:27 | 00:05:32 | leverage here but you want to basically |
00:05:28 | 00:05:37 | say something like you signed up for |
00:05:32 | 00:05:38 | notifications from e-commerce Empire |
00:05:37 | 00:05:40 | Builder or something along those lines |
00:05:38 | 00:05:42 | well we'll get you a better a better |
00:05:40 | 00:05:43 | description here that you guys can add |
00:05:42 | 00:05:46 | down below in the description of this |
00:05:43 | 00:05:48 | video so we'll click Add here |
00:05:46 | 00:05:49 | once that's done right this list is |
00:05:48 | 00:05:52 | ready to start collecting people think |
00:05:49 | 00:05:54 | of your list as buckets okay now the |
00:05:52 | 00:05:55 | next list that you want to create is |
00:05:54 | 00:05:57 | your buyers list |
00:05:55 | 00:05:58 | okay so we'll create another list and |
00:05:57 | 00:06:00 | this is gonna be people that I've |
00:05:58 | 00:06:02 | actually give us us money now you can go |
00:06:00 | 00:06:04 | and separate and again we don't have |
00:06:02 | 00:06:06 | enough time to go into this inside of |
00:06:04 | 00:06:07 | just one single YouTube video because |
00:06:06 | 00:06:08 | you do want to create different lists |
00:06:07 | 00:06:11 | for different people that bought |
00:06:08 | 00:06:12 | different products from you so that's |
00:06:11 | 00:06:14 | something we go very deep inside the |
00:06:12 | 00:06:15 | e-commerce Empire Academy for but if |
00:06:14 | 00:06:17 | you're just getting started just have |
00:06:15 | 00:06:19 | all your buyers in one list it's better |
00:06:17 | 00:06:20 | than not having them segmented at all |
00:06:19 | 00:06:25 | and we'll just call that a buyer's less |
00:06:20 | 00:06:27 | e-commerce Empire builders dot-com you |
00:06:25 | 00:06:31 | purchased |
00:06:27 | 00:06:32 | from EE B and again we'll give you guys |
00:06:31 | 00:06:33 | some better descriptions here that you |
00:06:32 | 00:06:35 | guys can use into they'll be in the |
00:06:33 | 00:06:36 | description of the video so now we have |
00:06:35 | 00:06:38 | two lists we have a buyer's list and we |
00:06:36 | 00:06:41 | have a Seinfeld list right now the nice |
00:06:38 | 00:06:42 | thing is that we can now use these lists |
00:06:41 | 00:06:45 | immediately inside of our clickfunnels |
00:06:42 | 00:06:46 | account so we also we give you guys a |
00:06:45 | 00:06:47 | bunch of templates they'll be down below |
00:06:46 | 00:06:48 | in the description of this video |
00:06:47 | 00:06:50 | under the bonus section that you guys |
00:06:48 | 00:06:53 | will be able to use now the nice thing |
00:06:50 | 00:06:54 | is once you go over to click bundles and |
00:06:53 | 00:06:55 | you go to your account and you go to |
00:06:54 | 00:06:58 | your account settings you'll be able to |
00:06:55 | 00:06:59 | integrate right here activecampaign you |
00:06:58 | 00:07:01 | could see I already have like a bunch of |
00:06:59 | 00:07:03 | a2 active campaign accounts a bunch of |
00:07:01 | 00:07:04 | other things they integrated we just |
00:07:03 | 00:07:07 | want to click add new integration and |
00:07:04 | 00:07:08 | you'll be able to add your active |
00:07:07 | 00:07:11 | campaign integration it's just a matter |
00:07:08 | 00:07:12 | of logging in very simple okay now once |
00:07:11 | 00:07:14 | that's done you'll be able to start |
00:07:12 | 00:07:16 | adding people to these buyers and |
00:07:14 | 00:07:19 | Seinfeld lists okay so the way to do |
00:07:16 | 00:07:20 | that is for example on your squeeze page |
00:07:19 | 00:07:22 | right your squeeze page is the page |
00:07:20 | 00:07:24 | where you are just collecting email |
00:07:22 | 00:07:27 | addresses or you're just grabbing email |
00:07:24 | 00:07:28 | addresses on this page right before they |
00:07:27 | 00:07:29 | hit our order form so you can see right |
00:07:28 | 00:07:31 | here when they say yes I mean my free |
00:07:29 | 00:07:32 | stiker they enter their email address |
00:07:31 | 00:07:34 | now we don't want this email address as |
00:07:32 | 00:07:35 | hell don't click funnels we want to be |
00:07:34 | 00:07:37 | able to add this email to our Seinfeld |
00:07:35 | 00:07:40 | list so we can later follow up with this |
00:07:37 | 00:07:41 | person later on okay so what you can do |
00:07:40 | 00:07:43 | here is you simply go under the Edit |
00:07:41 | 00:07:45 | Page and under settings you'll go to |
00:07:43 | 00:07:48 | integrations you'll select your active |
00:07:45 | 00:07:49 | campaign integration right here you'll |
00:07:48 | 00:07:51 | see I have a bunch already in here that |
00:07:49 | 00:07:54 | I'm using you'll select add to list here |
00:07:51 | 00:07:55 | and then you'll select the actual list |
00:07:54 | 00:07:58 | that you have set up right here buyers |
00:07:55 | 00:08:00 | list or Seinfeld list and after that |
00:07:58 | 00:08:03 | you'll just click Save and leave okay |
00:08:00 | 00:08:04 | now to get people in to the buyers list |
00:08:03 | 00:08:05 | it's a little bit different it's a |
00:08:04 | 00:08:07 | little bit different to get these people |
00:08:05 | 00:08:09 | into the buyers let's Seinfeld this real |
00:08:07 | 00:08:11 | easy to add people in there okay now to |
00:08:09 | 00:08:12 | add people to your buyers list that you |
00:08:11 | 00:08:14 | had just set up you go into your |
00:08:12 | 00:08:16 | products tab okay now under your |
00:08:14 | 00:08:18 | products tab this is where you're going |
00:08:16 | 00:08:21 | to click add product and I'm just going |
00:08:18 | 00:08:24 | to select a you know one-time payment |
00:08:21 | 00:08:25 | test product save and next we're just |
00:08:24 | 00:08:27 | gonna leave this as a you know a dollar |
00:08:25 | 00:08:28 | product whatever this is just a test |
00:08:27 | 00:08:30 | product but you obviously want to fill |
00:08:28 | 00:08:33 | this out out properly for yourself we'll |
00:08:30 | 00:08:34 | click Save and next fulfillment email |
00:08:33 | 00:08:34 | this is something we'll tok about a |
00:08:34 | 00:08:36 | little bit later on |
00:08:34 | 00:08:38 | within clickfunnels is why I love using |
00:08:36 | 00:08:39 | click funnels for my drop shooting |
00:08:38 | 00:08:41 | businesses as opposed to Shopify or |
00:08:39 | 00:08:43 | anything else is we could send out a |
00:08:41 | 00:08:45 | fulfillment email right from here so if |
00:08:43 | 00:08:46 | you have any digital products that you |
00:08:45 | 00:08:48 | want to send them anything else that's |
00:08:46 | 00:08:49 | specific to what they just bought we |
00:08:48 | 00:08:50 | could send it right within click funnels |
00:08:49 | 00:08:52 | but we're not gonna worry about this for |
00:08:50 | 00:08:54 | right now we'll click Save and next so |
00:08:52 | 00:08:56 | under the follow-up actions setting |
00:08:54 | 00:08:57 | you'll want to just click this on and |
00:08:56 | 00:08:59 | this is where you'll be able to select |
00:08:57 | 00:09:01 | your active campaign integration and |
00:08:59 | 00:09:03 | it's the same process you'll just select |
00:09:01 | 00:09:06 | the list of them to add to which will be |
00:09:03 | 00:09:08 | your buyers list at that point now some |
00:09:06 | 00:09:09 | of you that you know are OGS on this |
00:09:08 | 00:09:11 | channel you'll know that hey you know it |
00:09:09 | 00:09:12 | will Pete what if I'm offering quantity |
00:09:11 | 00:09:15 | break discounts here on my on my |
00:09:12 | 00:09:17 | products right then yes under each |
00:09:15 | 00:09:19 | product you'll have to go to that |
00:09:17 | 00:09:21 | follow-up action and you'll want to make |
00:09:19 | 00:09:24 | sure you add them inside of that buyers |
00:09:21 | 00:09:26 | list okay very very important to do so |
00:09:24 | 00:09:28 | okay now some of you might be thinking |
00:09:26 | 00:09:29 | about okay great now I'm adding people |
00:09:28 | 00:09:30 | into my buyers list I'm just going to |
00:09:29 | 00:09:32 | delete this product since we're not |
00:09:30 | 00:09:34 | using this and I was just a test now we |
00:09:32 | 00:09:36 | have these buyers list now what do we do |
00:09:34 | 00:09:38 | with them well the nice thing about this |
00:09:36 | 00:09:40 | is now we can really start leveraging |
00:09:38 | 00:09:42 | campaigns and automations okay so |
00:09:40 | 00:09:44 | campaigns are something that you're |
00:09:42 | 00:09:47 | probably going to use a lot of I |
00:09:44 | 00:09:49 | recommend you guys use campaigns and |
00:09:47 | 00:09:50 | send emails to your customers at least |
00:09:49 | 00:09:52 | three times a week |
00:09:50 | 00:09:54 | right you're the money is in your email |
00:09:52 | 00:09:56 | list guys you've worked hard to build |
00:09:54 | 00:09:58 | out your funnels to get customers in the |
00:09:56 | 00:09:59 | door fantastik but there's a lot of |
00:09:58 | 00:10:02 | people that are opting into your funnel |
00:09:59 | 00:10:03 | that aren't necessarily giving you money |
00:10:02 | 00:10:04 | yet maybe the offer just wasn't right |
00:10:03 | 00:10:05 | for them but they've raised their hand |
00:10:04 | 00:10:08 | they gave you their email address so |
00:10:05 | 00:10:10 | they are interested in some way shape or |
00:10:08 | 00:10:12 | form to potentially do business with you |
00:10:10 | 00:10:14 | now this is where that comes in right |
00:10:12 | 00:10:16 | here you can create campaigns right and |
00:10:14 | 00:10:17 | from here you can call this whatever you |
00:10:16 | 00:10:19 | want you can call this you know Monday |
00:10:17 | 00:10:22 | promotion and you could call this |
00:10:19 | 00:10:24 | something you know free plus shipping |
00:10:22 | 00:10:25 | funnel number one right maybe this is a |
00:10:24 | 00:10:27 | free plus shipping funnel that you're |
00:10:25 | 00:10:29 | gonna send out to these people free plus |
00:10:27 | 00:10:31 | shipping funnel number one and you just |
00:10:29 | 00:10:33 | want to do a standard regular campaign |
00:10:31 | 00:10:35 | active campaign gives you so many cool |
00:10:33 | 00:10:36 | tools and stuff advanced stuff that you |
00:10:35 | 00:10:39 | can do but a lot of this stuff guys |
00:10:36 | 00:10:40 | right now you don't need to complicate |
00:10:39 | 00:10:42 | it with yourself just focus on just a |
00:10:40 | 00:10:44 | standard campaign that you send out to |
00:10:42 | 00:10:45 | your customers now it's gonna ask you |
00:10:44 | 00:10:47 | okay well what lists do we send this to |
00:10:45 | 00:10:48 | are we gonna send to store buyers are we |
00:10:47 | 00:10:50 | gonna send this to our sign fellow well |
00:10:48 | 00:10:51 | maybe this campaign you're only want to |
00:10:50 | 00:10:52 | send to people that didn't give you |
00:10:51 | 00:10:54 | money |
00:10:52 | 00:10:56 | right fantastik let's send it to the |
00:10:54 | 00:10:58 | Seinfeld list okay so now we go next and |
00:10:56 | 00:11:00 | here this is where we don't have any |
00:10:58 | 00:11:02 | contacts in here so they're not going to |
00:11:00 | 00:11:04 | they're not gonna let us proceed but at |
00:11:02 | 00:11:05 | this point but at this point they're |
00:11:04 | 00:11:08 | going to then just let you have an email |
00:11:05 | 00:11:09 | that you can then paste in here once |
00:11:08 | 00:11:10 | again if you want a bunch of email |
00:11:09 | 00:11:12 | templates that you can use for this |
00:11:10 | 00:11:14 | stuff if you use the e-commerce Empire |
00:11:12 | 00:11:16 | builders affiliate link down below to |
00:11:14 | 00:11:18 | get activecampaign shoot us an email |
00:11:16 | 00:11:20 | peter at ecommerce Empire builders comm |
00:11:18 | 00:11:22 | we're gonna give you a bunch of eight |
00:11:20 | 00:11:24 | figure and seven figure funnel templates |
00:11:22 | 00:11:26 | plus a bunch of email emails that you |
00:11:24 | 00:11:28 | can leverage for your own for your own |
00:11:26 | 00:11:30 | business here but after you go through |
00:11:28 | 00:11:31 | here and you select your list you just |
00:11:30 | 00:11:33 | simply copy and paste your email toss it |
00:11:31 | 00:11:35 | in there and then just send it out to |
00:11:33 | 00:11:38 | the list very simple like that okay now |
00:11:35 | 00:11:40 | some of you might be thinking Pete what |
00:11:38 | 00:11:43 | if some of them would want the people |
00:11:40 | 00:11:45 | that opt-in right here on this page |
00:11:43 | 00:11:47 | won't they be on the Seinfeld less end |
00:11:45 | 00:11:48 | into my buyers list yes you're |
00:11:47 | 00:11:50 | absolutely right they will be on both |
00:11:48 | 00:11:52 | and you want them on both except there's |
00:11:50 | 00:11:54 | one caveat that you want to remember you |
00:11:52 | 00:11:57 | want to make sure that you're tagging |
00:11:54 | 00:11:59 | people okay so what just is a tag you |
00:11:57 | 00:12:01 | might be thinking well tag is something |
00:11:59 | 00:12:03 | that you you tagged a contact with |
00:12:01 | 00:12:04 | depending on an action that they perform |
00:12:03 | 00:12:07 | in the funnel |
00:12:04 | 00:12:09 | okay now tags can be found I believe |
00:12:07 | 00:12:11 | it's under contacts yep so manage tags |
00:12:09 | 00:12:14 | right here now here is where you will |
00:12:11 | 00:12:16 | add a tag now this tag can then be used |
00:12:14 | 00:12:21 | for different contacts so one time that |
00:12:16 | 00:12:25 | you can say is Bob bought lower buyer - |
00:12:21 | 00:12:28 | funnel - one right and then you'll add |
00:12:25 | 00:12:30 | that tag right here now this will tag |
00:12:28 | 00:12:33 | the person if they bought from you as |
00:12:30 | 00:12:36 | someone that is now a buyer of that |
00:12:33 | 00:12:38 | specific funnel okay now where do you |
00:12:36 | 00:12:40 | add this time well it's the same exact |
00:12:38 | 00:12:42 | process right so when you go to your |
00:12:40 | 00:12:44 | squeeze page that you had right here |
00:12:42 | 00:12:47 | here we're not really adding a time you |
00:12:44 | 00:12:48 | can add a tag here if you choose - like |
00:12:47 | 00:12:50 | if and I'll show you guys real quick if |
00:12:48 | 00:12:52 | we if we do this select integration |
00:12:50 | 00:12:53 | you'll have this uh you'll select your |
00:12:52 | 00:12:55 | active campaign integration and then you |
00:12:53 | 00:12:57 | have add to list at the list of tag |
00:12:55 | 00:12:58 | delete form lists remove tag this stuff |
00:12:57 | 00:13:00 | is you could do very advanced stuff with |
00:12:58 | 00:13:03 | active campaign but you want to select |
00:13:00 | 00:13:05 | add to list with tag then you select the |
00:13:03 | 00:13:07 | list right here and then you add your |
00:13:05 | 00:13:10 | tag right here that you had just created |
00:13:07 | 00:13:12 | okay but we don't want to necessarily do |
00:13:10 | 00:13:15 | this for the opt-in page we want to do |
00:13:12 | 00:13:16 | this for when they actually bought okay |
00:13:15 | 00:13:18 | so you'll go back to your order form |
00:13:16 | 00:13:20 | when you go to under each of your |
00:13:18 | 00:13:22 | products and you go into the fulfillment |
00:13:20 | 00:13:24 | action it'll say the same exact thing |
00:13:22 | 00:13:27 | there that says add a tag and add to |
00:13:24 | 00:13:29 | list end tag yes that's what you want to |
00:13:27 | 00:13:32 | select and then you'll select buy your |
00:13:29 | 00:13:34 | funnel one so what happens now is that |
00:13:32 | 00:13:36 | when you go to select your campaign and |
00:13:34 | 00:13:38 | you want to send a campaign you can say |
00:13:36 | 00:13:41 | things like this you can say things like |
00:13:38 | 00:13:44 | hey I want to send an email out today to |
00:13:41 | 00:13:48 | everybody that's on my Seinfeld list but |
00:13:44 | 00:13:50 | does not have the tag buyer funnel one |
00:13:48 | 00:13:52 | okay now what that will do is that will |
00:13:50 | 00:13:54 | scrape off out all of the buyers from |
00:13:52 | 00:13:57 | that Seinfeld list right so you're only |
00:13:54 | 00:14:00 | now sending that email to true people |
00:13:57 | 00:14:02 | that did not buy from your first funnel |
00:14:00 | 00:14:04 | okay extremely extremely powerful okay |
00:14:02 | 00:14:06 | now we want to go over one last thing |
00:14:04 | 00:14:08 | that I want to go over with you guys |
00:14:06 | 00:14:09 | okay and that is automations and if you |
00:14:08 | 00:14:10 | have any questions guys make sure you |
00:14:09 | 00:14:12 | drop me a comment down below I'm here to |
00:14:10 | 00:14:13 | help you guys out and answer those |
00:14:12 | 00:14:15 | questions within the first 30 minutes of |
00:14:13 | 00:14:16 | this video posting and I'll also enter |
00:14:15 | 00:14:18 | you in to win a free 30-minute coaching |
00:14:16 | 00:14:20 | session with me but most importantly I |
00:14:18 | 00:14:21 | don't you being confused by any thing |
00:14:20 | 00:14:23 | during this process I want to make sure |
00:14:21 | 00:14:25 | you guys are leveraging this in 2020 for |
00:14:23 | 00:14:26 | your dropshipping businesses because |
00:14:25 | 00:14:28 | there's so much money that you're |
00:14:26 | 00:14:30 | leaving on the table by not using email |
00:14:28 | 00:14:31 | marketing for your business okay now |
00:14:30 | 00:14:32 | under automation sad this is where |
00:14:31 | 00:14:35 | you're going to be able to get those |
00:14:32 | 00:14:37 | continued free sales on a monthly basis |
00:14:35 | 00:14:39 | this is where the real power of active |
00:14:37 | 00:14:41 | campaign campaign comes in so you want |
00:14:39 | 00:14:43 | to go in there automations create an |
00:14:41 | 00:14:45 | automation now guys this can get |
00:14:43 | 00:14:47 | overwhelming with the things you can do |
00:14:45 | 00:14:49 | here okay but I do not want you to feel |
00:14:47 | 00:14:52 | overwhelmed why right you want to set up |
00:14:49 | 00:14:53 | basic automations okay so let's say we |
00:14:52 | 00:14:55 | want to start from scratch |
00:14:53 | 00:14:57 | and we're gonna click start from scratch |
00:14:55 | 00:14:58 | and we will click continue now there's a |
00:14:57 | 00:14:59 | bunch of templates that they have here |
00:14:58 | 00:15:00 | but I like to always start from from |
00:14:59 | 00:15:02 | scratch okay |
00:15:00 | 00:15:04 | so what you want to do is set up think |
00:15:02 | 00:15:06 | through automations a lot of things in |
00:15:04 | 00:15:07 | business there you will be more |
00:15:06 | 00:15:09 | successful when you actually plan things |
00:15:07 | 00:15:11 | out a little bit more okay so think |
00:15:09 | 00:15:14 | about an automation that you would love |
00:15:11 | 00:15:16 | to have going on 24/7 on autopilot now |
00:15:14 | 00:15:18 | there's a few okay I'm gonna give you |
00:15:16 | 00:15:20 | two right here that are gonna work well |
00:15:18 | 00:15:22 | is your abandoned cart email sequences |
00:15:20 | 00:15:23 | all right you want to make sure you have |
00:15:22 | 00:15:25 | a good abandoned cart email sequences |
00:15:23 | 00:15:27 | over a three-day period going to your |
00:15:25 | 00:15:30 | customers okay and number two more |
00:15:27 | 00:15:32 | importantly is those people that opt-in |
00:15:30 | 00:15:34 | right here but don't buy right now a |
00:15:32 | 00:15:36 | little bit deeper now I'm not saying |
00:15:34 | 00:15:37 | that they don't buy now I'm saying that |
00:15:36 | 00:15:40 | they won't that they haven't bought into |
00:15:37 | 00:15:41 | the Orang bought like it's days and days |
00:15:40 | 00:15:43 | after they're banned no card email |
00:15:41 | 00:15:45 | sequences because a lot of people won't |
00:15:43 | 00:15:46 | write that it's her first interaction |
00:15:45 | 00:15:48 | with you as a business so what I like to |
00:15:46 | 00:15:50 | do and I actually do this for all |
00:15:48 | 00:15:52 | contacts that subscribe to Seinfeld list |
00:15:50 | 00:15:54 | whether they're a buyer or not I create |
00:15:52 | 00:15:56 | something called a welcome email series |
00:15:54 | 00:15:58 | the reason I create a welcome ul series |
00:15:56 | 00:15:59 | and I will send my buyers through it I |
00:15:58 | 00:16:01 | will send my non buyers through it is |
00:15:59 | 00:16:03 | because I want to indoctrinate them to |
00:16:01 | 00:16:04 | my brand I don't care if they've just |
00:16:03 | 00:16:06 | bought from me okay just because they |
00:16:04 | 00:16:08 | bought from me does not mean that they |
00:16:06 | 00:16:10 | are indoctrinated into my business I |
00:16:08 | 00:16:13 | want to use the welcome email series a |
00:16:10 | 00:16:15 | five five day welcome series ten |
00:16:13 | 00:16:16 | doctrine into my business tell them |
00:16:15 | 00:16:18 | about my story about my business and |
00:16:16 | 00:16:19 | then sell okay |
00:16:18 | 00:16:21 | so the way you would set something like |
00:16:19 | 00:16:23 | that up with active campaign is you |
00:16:21 | 00:16:23 | simply go to subscribe to a list right |
00:16:23 | 00:16:24 | here |
00:16:23 | 00:16:25 | now again you could do so many as so |
00:16:24 | 00:16:27 | many things here but you were just only |
00:16:25 | 00:16:29 | going to subscribe to a list click |
00:16:27 | 00:16:32 | continue select your list right Seinfeld |
00:16:29 | 00:16:34 | list runs once you don't want you don't |
00:16:32 | 00:16:36 | touch that just leave it runs once and |
00:16:34 | 00:16:38 | then you can also segment obviously you |
00:16:36 | 00:16:39 | can segment them based on tags that they |
00:16:38 | 00:16:41 | have but I just like to send everybody |
00:16:39 | 00:16:42 | through my Seinfeld list you can say if |
00:16:41 | 00:16:44 | you don't want your buyers to go in |
00:16:42 | 00:16:46 | there then just you know you could |
00:16:44 | 00:16:49 | segment them based on contact details if |
00:16:46 | 00:16:51 | they do or do not have right exists does |
00:16:49 | 00:16:53 | not exist by your funnel one so if you |
00:16:51 | 00:16:56 | wanted to send out an automation right |
00:16:53 | 00:16:58 | now to your Seinfeld list to non buyers |
00:16:56 | 00:17:00 | you would said this is how it be set up |
00:16:58 | 00:17:02 | right then just like this they the buyer |
00:17:00 | 00:17:04 | tag does not exist okay and then they |
00:17:02 | 00:17:06 | will go through here but again I like to |
00:17:04 | 00:17:08 | have my indoctrination email set like |
00:17:06 | 00:17:09 | that so what that's gonna do is okay so |
00:17:08 | 00:17:11 | let me before I show you this lets and |
00:17:09 | 00:17:13 | it will trigger a send an email and then |
00:17:11 | 00:17:14 | you don't want us to create an email |
00:17:13 | 00:17:19 | right here and the name of the email |
00:17:14 | 00:17:21 | will just say welcome email oops |
00:17:19 | 00:17:23 | capitalize that email number one and |
00:17:21 | 00:17:25 | we'll click create so what happens now |
00:17:23 | 00:17:26 | is now is gonna ask me to create an |
00:17:25 | 00:17:28 | email okay and they give you a bunch of |
00:17:26 | 00:17:31 | templates we're not gonna go in and and |
00:17:28 | 00:17:33 | set up a whole entire email template |
00:17:31 | 00:17:35 | guys that whole thing that's not gonna |
00:17:33 | 00:17:37 | happen right now we can't do that right |
00:17:35 | 00:17:39 | there's not enough time for us to go |
00:17:37 | 00:17:41 | through all that so what you want to do |
00:17:39 | 00:17:44 | is just fill out all of your details |
00:17:41 | 00:17:47 | here so right here I'm going to set this |
00:17:44 | 00:17:49 | to be welcome email one but this will be |
00:17:47 | 00:17:51 | the subject line of your email okay |
00:17:49 | 00:17:53 | that'll be a subject line this email |
00:17:51 | 00:17:53 | right here this is probably blurred out |
00:17:53 | 00:17:56 | for you right now because it's my |
00:17:53 | 00:17:57 | personal email is going to be your from |
00:17:56 | 00:18:00 | email address so you want to make sure |
00:17:57 | 00:18:02 | you're using right here your business |
00:18:00 | 00:18:04 | email address and then your from name |
00:18:02 | 00:18:07 | all right I always recommend using your |
00:18:04 | 00:18:09 | your business name alright your not your |
00:18:07 | 00:18:10 | business name but like your name it |
00:18:09 | 00:18:13 | creates a much deeper personal |
00:18:10 | 00:18:15 | connection between you and your and your |
00:18:13 | 00:18:16 | brand right it creates a much deeper |
00:18:15 | 00:18:20 | connection instead of just being like oh |
00:18:16 | 00:18:22 | you know it's you know bass baits or R |
00:18:20 | 00:18:23 | Us or whatever it is right you want to |
00:18:22 | 00:18:25 | create a little bit more of a personal |
00:18:23 | 00:18:26 | connection so this is blurred out for |
00:18:25 | 00:18:28 | you right now is my personal contact |
00:18:26 | 00:18:31 | information and I don't want you guys |
00:18:28 | 00:18:33 | emailing me but let's click continue |
00:18:31 | 00:18:34 | right here and then you can I got any |
00:18:33 | 00:18:36 | good selected template you can delete |
00:18:34 | 00:18:38 | everything like that again if you do end |
00:18:36 | 00:18:40 | up using one of the e-commerce Empire |
00:18:38 | 00:18:41 | builders affiliate link down below you |
00:18:40 | 00:18:43 | will give you a bunch of templates that |
00:18:41 | 00:18:44 | you can use for this but we you will |
00:18:43 | 00:18:45 | just want to click save and exit for |
00:18:44 | 00:18:48 | right now but all this stuff will be |
00:18:45 | 00:18:50 | copy and pasted in there for you if you |
00:18:48 | 00:18:52 | do use our affiliate like to support the |
00:18:50 | 00:18:54 | channel okay so look at now what we have |
00:18:52 | 00:18:56 | set up right here content links |
00:18:54 | 00:18:58 | subscribes to Seinfeld list right and |
00:18:56 | 00:19:00 | they will get sent this email what you |
00:18:58 | 00:19:01 | could do is your add a delay right and I |
00:19:00 | 00:19:04 | like to add a delay in here I'll usually |
00:19:01 | 00:19:05 | do wait for a day here just because if |
00:19:04 | 00:19:06 | they just want to subscribe to a |
00:19:05 | 00:19:08 | Seinfeld list that probably means they |
00:19:06 | 00:19:10 | opted it in for some sort of offer so I |
00:19:08 | 00:19:13 | want to give them a day at least a day |
00:19:10 | 00:19:14 | or two and you can do this however you |
00:19:13 | 00:19:16 | like you can choose to do two days |
00:19:14 | 00:19:17 | whatever but I want to get them to go |
00:19:16 | 00:19:19 | through that abandoned car email |
00:19:17 | 00:19:21 | sequences first before they hit up my |
00:19:19 | 00:19:23 | first welcome email and then you could |
00:19:21 | 00:19:25 | add another delay right here wait for a |
00:19:23 | 00:19:27 | specific period of time click Save and |
00:19:25 | 00:19:28 | then you could send another email right |
00:19:27 | 00:19:30 | here then you go setting up and send |
00:19:28 | 00:19:32 | another email and then that's it right |
00:19:30 | 00:19:34 | and you could go and create your next |
00:19:32 | 00:19:36 | email right here and so forth and so on |
00:19:34 | 00:19:38 | and I usually recommend doing this over |
00:19:36 | 00:19:40 | a five day period at least five emails |
00:19:38 | 00:19:42 | okay now some of you think well what |
00:19:40 | 00:19:44 | about abandoned car sequences again you |
00:19:42 | 00:19:44 | could set this up with an active |
00:19:44 | 00:19:46 | campaign |
00:19:44 | 00:19:48 | better visibility into your into your |
00:19:46 | 00:19:49 | business but me personally I always like |
00:19:48 | 00:19:52 | to keep my abandoned cart email |
00:19:49 | 00:19:53 | sequences in my funnel here now the way |
00:19:52 | 00:19:56 | to do that is under your automations tab |
00:19:53 | 00:19:57 | right here and you'd add emails right |
00:19:56 | 00:20:00 | here where it says add new email where |
00:19:57 | 00:20:02 | it's a saw page but didn't purchase |
00:20:00 | 00:20:04 | ready to add new email and saw page but |
00:20:02 | 00:20:05 | did not purchase and you do that by |
00:20:04 | 00:20:07 | selecting the condition right here saw |
00:20:05 | 00:20:08 | page but then that purchase select one |
00:20:07 | 00:20:09 | of these templates and you can use it |
00:20:08 | 00:20:11 | from there again will give you these |
00:20:09 | 00:20:12 | abandoned cart email sequences if you do |
00:20:11 | 00:20:14 | end up using the affiliate link down |
00:20:12 | 00:20:16 | below and supporting the e-commerce |
00:20:14 | 00:20:17 | Empire builders Channel but guys that is |
00:20:16 | 00:20:19 | it for today's video if you have any |
00:20:17 | 00:20:20 | questions whatsoever I would love to |
00:20:19 | 00:20:21 | hear from you are you using email |
00:20:20 | 00:20:22 | marketing a lot of people say email |
00:20:21 | 00:20:23 | marketing is that but the thing is |
00:20:22 | 00:20:25 | you're leaving a lot of money on the |
00:20:23 | 00:20:26 | table by not leveraging it so I want to |
00:20:25 | 00:20:27 | make sure I clear up any confusion |
00:20:26 | 00:20:28 | whatsoever |
00:20:27 | 00:20:30 | so make sure you drop a question or a |
00:20:28 | 00:20:32 | comment down below and I'll also enter |
00:20:30 | 00:20:34 | you into an a free 30-minute |
00:20:32 | 00:20:36 | consultation with me and if you are new |
00:20:34 | 00:20:37 | to e-commerce or you are just are |
00:20:36 | 00:20:39 | struggling to actually turn a profit in |
00:20:37 | 00:20:41 | your business make sure you attend the |
00:20:39 | 00:20:42 | seven-figure sales funnel master class |
00:20:41 | 00:20:42 | down below in the description of this |
00:20:42 | 00:20:44 | video |
00:20:42 | 00:20:46 | you're gonna see why I choose to use |
00:20:44 | 00:20:48 | click funnels over Shopify for a drop |
00:20:46 | 00:20:50 | doing business or any sort of e-commerce |
00:20:48 | 00:20:51 | brand again that'll be down below and |
00:20:50 | 00:20:53 | there's all these other bonuses down |
00:20:51 | 00:20:55 | there as well for you but guys as always |
00:20:53 | 00:20:58 | have a fantastik rest of your day and |
00:20:55 | 00:20:58 | remember your empire starts now |
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