email shopify
Published on: February 5 2023 by pipiads
Table of Contents About email shopify
- Shopify Thank You Email. How to Structure a High Converting Email 2022
- Privy Pop Ups, Email, & SMS - 2022 Shopify App Review
- Shopify Email Marketing Automation | Abandoned Checkout | Workflows
- How to set up email forwarding for your Shopify domain || Shopify Help Center
- How To Reply To Customer Emails With a Custom Domain Email Address || Shopify Help Center
- How to write a welcome email || Shopify Help Center
Shopify Thank You Email. How to Structure a High Converting Email 2022
hey everyone. it's Jamie here from Ecom masterclass, and in today's video I'll be going over how you can create and structure optimized thank you emails. so thank you emails are extremely important in any Ecommerce business. I was going to create a personal connection with a customer right after they've ordered. I'll go over how to structure them today and also show you an example. before I dive into it, I want to thank our sponsor, profit calc, the one click profit calculator available on the Shopify app store. it's gonna allow you to skip your spreadsheets. all you have to do is select the date range you're looking for and it's going to give you your real profit calculations with tons of other metrics here, so you can skip those spreadsheets and get back to Growing your store while understanding how much money you're actually making, which is a key factor in any e-commerce business. there's gonna be a link in the description for a 15 day free trial. I'm also going to show a quick promo video. are you a Shopify business owner who spends hours doing your accounting? have messy spreadsheets kept you from growing your business? discover profit cap, the affordable and easy to set up Shopify app that crunches your numbers into one click. it automatikally syncs with all your accounts and expenses to calculate your profit, displaying everything in an easy to read dashboard so you understand your business in real time. start for free on the Shopify app store today. so let's first go over why you want to be sending customized thank you emails. the first reason is that it's going to build a personal connection with a customer. this customer just went through, found restore online and ordered something without ever seeing your face, probably without ever speaking to you, and so you're just some faceless website online. you want to build a personal connection with them by sending them a thank you email, maybe telling them a bit about yourself or your company- I'll go into that later- but it's going to build a stronger connection here with the customer. this is going to make them more likely to buy from you again, as you're building a personal relationship, which is so key. here is having multiple orders from the same customer is going to be essential to high profitability. that's going to cost five times more to acquire a new customer than to retain than previous one. the next reason you want to do it is it's going to set expectations, so tell them about your product, maybe some of the benefits when they're going to receive it, maybe what they're going to get in the box. this can help set expectations. so the customer is looking forward to it. they're not going to be disappointed. last one is going to be upsell or cross-sell opportunities. now, you're probably not going to do this in the immediate thank you email, but it's going to give you an opportunity down the line to do so, as you've started to build that personal relationship, increasing that average order value and your frequency of customer purchases. so let's go over a basic structure here of a thank you email. so you're going to say hi, dear. depending on the language you use for your store and what, Tony, you want to set, you want to insert that customer's name. you're going to have that after receiving the order. now you should be using an email marketing software and almost all of them are going to allow for personalization with the customer's name. so then you're going to want to thank them for your order as one of them. personally, thank you for your order. you can add to that if you wish. then you want to Outlaw the product benefits. so if you have a bunch of different products, they may not be relevant here, but you should be toking about the overall or benefits then, and maybe the values you strive for. maybe you're a company such as tentry and you're donating trees or 10 trees, planting them specifically after a customer purchases a product. you want to list that there, help reinforce that. maybe you're sort of B Corporation- listen that there as well. help build that personal relationship. you can also tok about a company story. so this is going to be a company story of why you found it. it should come from the founder here or be labeled as the founder here. maybe it's a personal story, why you started. if you have a strong Mission behind your brand, you should be building upon that here, especially if the customer didn't take the time to go research about your brand, visit your about us page. I would list this here, too, to help build that connection with the customer. Additionally, you can also include things such as shipping times. so how long is it going to take to get to the customer when they can expect to receive it? also, you want your signature here, so you want to first state that if there's anything they need, they can feel free to reach out. you can welcome them into their Community. maybe you have a social media community that you want them to join. I would link that in there as well. lastly, you want to sign it off as warmly. thank you, your name. you should State your position and then the company name in there as well. so overall, this is a basic structure of a thank you email. you don't want it to be just a generic thank you for your order, I appreciate you then leave there. you want to build up a personal connection. email is a one-to-one communication. at the end of the day, what some Brands will do 2 is, instead of using an HTML email with a bunch of different styling, it will just be a basic plain text email and it's going to look like someone sent it to them personally. it's up to you based on your brand here, but overall those can have high delivery rates as well as higher opening rates. let me show you an example here. this is a thank you email from Orion. they send us in addition to the order confirmation email saying they receive your order. it goes on about thanks for checking out the company. here we saw the order came in, the team took notike and they're excited for you to try their products. they also give benefits of the product here, what it's good for, and they also won't tok about how they want to educate you as well and they say: if there's anything you need, reach out, give a personal name here. they also have a prompt here, so if something's on your mind, you can reach out and they might have a solution for you as well. they also have different Links at the top two different parts of their website. so overall, a solid thank you email here provides the benefits and it's a little more Personal Touch. it's something almost every store should be doing. in terms of setting up a thank you email, if you're using the existing email marketing app, you should be able to set that up easily. so, immediately after a customer orders, send them a message with a thank you, inserting different variables. you can also put them in a post purchase flow here, starting off with a thank you email and later following up with different cross-sell upsell options depending on how much they spend and which products they purchase. so this is going to conclude the video here on a thank you email. if you enjoyed the video, I would love it so much if you hit that like And subscribe button below. if you have any questions, leave a comment. if you haven't yet, check out profaccalc, the one-click profit calculator available on the Shopify app store. it's gonna save you a ton of time so you can get back to Growing your store. there's a link in the description to access a 15 day free trial, so make sure you check that out below. thank you so much for watching and I'll see you in our next video, foreign.
Privy Pop Ups, Email, & SMS - 2022 Shopify App Review
okay, today we are toking about one of the grand masters of the shopify industry. i am toking about the most installed app in the entire ecosystem. so if you are looking to improve your conversion rate, average order value, reduce customer churn, or you simply want to find out how privy can help you grow, then this video is for you. more specifically, in the next 10 minutes we will cover what you get with preview, how you can get started, how to create pop-ups and sms campaigns, all within your shopify admin panel, so you can decide after this video if you want to use preview and if preview can help you grow your business. but, of course, like every app review video, i want to touch on the concept first, and i want to touch upon the concept of owned marketing. it's a term that is used more and more these days and it's because of the rising cost of, you know, paid ads. basically, what is owned media? well, it's any type of content delivery channel where you are responsible for creating and maintaining the content. it gives you complete control over the message that is delivered, at no real additional cost. but, andrew, paid ads also give you control of the message being delivered, and you know what's free advertisement? it's reviews. so there you go, two examples. while that's true, only owned media give you both of those advantages in one. so in the end, owned media is any channel that you are 100 the boss of, hence the name owned media. so paid ads- obviously you paying, so you're not really the boss there. and the posts on your page, for example your instagram. of your facebook's page, not all followers really see them, only a fraction of them, so, again, not really the boss there. so you might wonder: well, what is an example of owned media? so the most common examples are your own website- because you own that- your blog, your email list and your sms marketing. you decide how many people see your message. often, if one person sees it, or a million, it doesn't really matter that much in the cost. and when you do send to all, it's actually sending to all and not just on a fraction of all. very important. so now that you know what owned media is and you start understanding like, oh yeah, there's benefits to owning your own marketing channels, really owning it, or i have to because i'm in one of the industries- how can i really go about this? and the answer to that is why we partnered with preview prefix basically has three tools in one app to help you achieve owned marketing. they make it easy for you to capture an audience and then maintain the interest of that audience. with preview convert, a preview email and preview text. preview convert allows you to create beautiful pop-ups, fly outs and other offers to capture your website visitors and turn them into email subscribers and first-time buyers. remember, when you own an email list, that is direct money in the bank. once you have their email, of course, you gotta kind of keep them entertained and that's where privy email comes in. this tool helps you grow sales by driving repeat purchases, sharing promotions and recovering abandoned carts, which is obviously super important. and last but not least, and actually this has been recently introduced- with privy you don't just want to stop with email, you can also do text. privy texts are used to reach customers directly on their phones, obviously through automated sms. so, true, privy, you can reach your customers directly through automated sms messaging market. and, just like email, you can do abandoned card sequences or you can send coupons or just say thank you to your most loyal fans and, frankly, that's a great way to do some brand building and there is a reason why so many people. i think it's like 18 000 5 star reviews. give it five star because it helps making you money. it it helps owning your own marketing channel. so if you're like, okay, owned marketing channel, you know it makes sense. i kind of need to own my audience. i can't rely on facebook groups or something like that. i, i, i need email marketing, um, and i need sms marketing. it makes sense. i need to own my audience. and sure, this privy app, you know, you know it seems like a good place to start. how do i go about it, andrew? well, i'm glad you asked, because let me simply show. first, you're gonna go to your shopify admin and you're gonna go to apps and then customize your store. you're gonna search for preview and you're gonna click install, basically the classic app install. but the long story short, you're gonna get to the privy dashboard that looks exactly like this right here, and this is the place where you can get an overview of your revenue, how many signups you have, the sign up rate, the email revenue and their card abandonment rates. they also give you some recommendations that you know is really quite useful. before i break down each of these sections so you can really get an understanding of it. i just want to do a quick side note here that all of previous main features exist in what they called plays, so when i refer to that, you're going to be like: okay, this is basically read, privy's main feature. read, or watch, because you're watching this while i'm reading this. this is confusing. just remember that plays are different starting points that you can use to create a campaign. you can find it by clicking on plays right here, and by doing this, you will find everything from website pop-ups to free shipping bars and you know basically the most popular thing. now, earlier in this video, i refer to the three features of the apps: capturing emails, sending emails and sending text messages. i'm going to show you how to set that up so you can do each three of them. so let's start with privy convert, and this is actually where privy started their journey as a pop-up builder, and their email capture tool is simply one of the best in the world because they've been doing it for so long. so one of the most used features of preview is actually the preview welcome discount pop-up. you know like: hey, welcome to the store, here's five percent. now. these pop-ups, they come in tons of different forms that you can use. you can do the classic form that works for desktop, or you can do a fly out, that is really useful for mobile, or you can do the phone capturing once um for the sms marketing, or you can combine them to your liking so you really have everything. if you have set up the welcome pop-up, you should also considering doing the exit capture pop-up, and this is triggered when the mouse leaves the screen. you know there's an automatik pop-up that says like: hey, you know, don't leave just yet. leave us your email address first. um, really, really useful, because, again, your main goal is to build that email list. but you're not limited to the templates that you see right here, because if you can't find something, you can just create your own. actually, let me just show you how that is done. let's do the welcome discount popup. you'll go ahead and click create, just so you can see. now, typically, we personally recommend that you give your customer some value for signing up, and that might not immediately be a cash coupon. i toked about it in a video on like how to sell anything to anyone. i think i titled it a cheesy title, but the core concept remains. you might not want to come up with a discount code out of the gate. however, you do want to offer something so that you get that sign up. then you're going to click continue and now you automatikally load the mobile one so you can see how it's going to look, or you can pick what you want on the mobile version. i'm going to click on the desktop, but you can choose whatever works best for you. as you can see, it's a click to edit system, so it's really easy to make your own pop-up exactly like you want. so just simply click what you want to edit and the left sidebar will change to allow you to edit that element that you just clicked. you can change this photo to anything you like and you can also click on the text to change. i mean, you start getting the point here. now, of course, there's more to a pop-up than just a pop-up. for example, i
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Shopify Email Marketing Automation | Abandoned Checkout | Workflows
the shopify marketing automation tool is crazy powerful. you no longer need to spend hundreds of dollars to send marketing emails to customers and try to recover them. however, these automations are a little bit hard to set up correctly, so we're gonna create two must must-have automations for your shopify store and i will explain how they work. by the end of this video, you will have the knowledge to create your own automations that will save you money and make your life a lot easier. hey guys, it's the ecom bulk here, and today you're learning how to automate your shopify store, so let's get started in three, two, one, yeah, all right. so the first automation that we're going to create will be to recover an abandoned car. when a customer fails to finish their checkout, this automation will send them an email after just one hour saying, hey, what happened? you didn't finish the checkout, come by. they don't do it, it's gonna send them another email after 24 hours reminding them again. now, if they don't do it, it's gonna send them a third email after 72 hours, and this time is gonna be special because it will include a coupon code so that the customer gets convinced and finally buys. so let's see how we can do this. to create this automation. we're gonna go to marketing and then automations. right here, we're gonna click on create automation and then custom email automation. here is where we will create our entire workflow. now, every automation starts with a trigger. you can see here all of the possible triggers that shopify allows us to use. now for this one, we are going to start with the trigger that customer abandons the checkout. the next step will be to select an output and we are going to use a condition [Music]. so we select condition here and we're going to click on add criteria. now these are the criterias and we're going to use this to check if the customer actually had some items in their checkout. so we're gonna click on abandonment and then abandon checkout. payload, click on total price set and then chop money. we're gonna click on amount and we want to make sure that the amount is greater than zero dollars. okay, when shopify detects that the customer abandons the checkout, this automation will get started. then it's gonna check if they had something in their cart. now the next step would be to wait one hour, so we're gonna do that by action. we're gonna type here weight, select that action and here how long do we want it to wait. so we're gonna wait for one hour. so one hour good. now we need to check for something else, because imagine that the customer tried to finish the checkout. it fell, but then it came back five minutes later and it completed the checkout. we don't want to start several automations for that same client, so we're gonna add something here. we're gonna create another condition, add a criteria. let's go to abandonment and then let's choose: customer has not ordered since abandoned. so here, if customer has no order since abandonment is equal to true, then it will continue the flow. and then the next thing that we want to do is add another action, and this action will be to actually send the email. we click on action and we're gonna click on send marketing email. i'm gonna explain the difference between send email and send marketing email on one of our other automations. so let's just click on send email- marketing email for now- and we're gonna select email template. so right here, we're gonna choose a previewed abandoned checkout template. i'm gonna select it, but we're gonna make a few changes. your card is ready for checkout, continue checkout and then the items that you left on your card. now i want to make a few changes because i want this to be a little bit more personal and also i want to add a special image that is going to attract customers to buy. we're going to add a little bit of text here: hi. then we're going gonna use one of the magic tools here and we're gonna put first name, so this will always populate with the first name of the person. you've placed items in your shopping cart or didn't complete the checkout. we saved the card for you, so none of the items run out. all right, then items left in shopping cart. i'm gonna leave this as it is and we're going to drag an image right here. the purpose of this final statement, this final image, is so that the customer can envision themselves already with the package in their hand. you know, they're just so close to having it. just finish the checkout. so then we're gonna go up here, select the subject, your order status, then for the preview text, we're gonna put action required. did you finish your checkout? and here we're gonna send it to all customers. we're ready, let's just click on save and that's it. but let's check it out one more time. so this workflow will start when the trigger customer abandon checkout happens. all right, it's gonna have an output and it's gonna check if the amount on the card is greater than zero. okay, the value, the monetary value. now it's gonna wait for one hour before doing anything else and then it's gonna check again just to make sure that the customer hasn't checked out since this workflow started. okay, we don't wanna send repetitive emails to the customers. and then, if that's true, then it's gonna send a marketing email. so let's turn on the workflow. ready to start? yes, all right, so the workflow has started. now, every time somebody abandons the checkout is gonna send them an email. now, to send the other two emails, we have to basically duplicate the same automation, but just with a different parameters. i'm gonna show you which parameters you will have to change. you only have to change the wait time. just change it to 24 hours. all right, the rest is going to be the same. and, of course, change the email a little bit. you say, hey, this is another reminder, you know, check out. and for the third email, you're gonna change again the time. i'm gonna put 72 hours [Music] and you're gonna change the marketing email again. this will be the third email that we will send to the customer. so are you still thinking about it? don't think too much. here's 20. this is the coupon code. you have to activate it on your shopify store before and then continue checkout, and they can just use that coupon code. the same, everything's the same here. so for the subject, we're gonna address them by their name. alejandro, are you still thinking about it? preview text: get 20 off on your items left in your car and then click on save and that will be your third email. for the second automation, we're gonna do something a little bit different. imagine that it takes you two or three days to make the product and ship it once you receive the order. so this automation will check and make sure that if after five days, that order hasn't been shipped, it's gonna send an email to your internal staff- whoever handles the shipping or whatever department you wanna send it to- just to tell them: hey, this order is over five days old, you better ship it now, or what's going on. and then it's also gonna send an email to the customer saying, hey, we're still working on your order. you will receive it very soon. let's see how it's done. so, again, we're gonna click on custom email automation. for the trigger, we're gonna choose order created and then, after an order gets created. we're gonna wait, so we're gonna add an action. the action will be: wait, and we're gonna wait for five days. so five days, all right. then we're going to add a criteria. so let's add a condition and click on condition here, add criteria. so here we're gonna click on order and then we're gonna type fulfillment, all right, and we're gonna click on display fulfillment status. we're gonna make sure that if the fulfillment status is equal to unfulfilled, then we're gonna do an action, and this action will be to send a marketing email. and here you will do the email, just like we did it last time, but just you know, to tell the customer: hey, we're working on your order, wait a little bit. after this condition is met. we're doing this action, sending the marketing email, but we also
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How to set up email forwarding for your Shopify domain || Shopify Help Center
Hey everyone, Nadeem here from Shopify. Building your brand’s identity is key to setting yourself apart from the competition. I’ll be showing you how to set up email forwarding for a domain you purchased through Shopify. For everything I show you today, you can find all of the help artikles linked below. Now let’s get started. Let’s first discuss the difference between email hosting and email forwarding, so you can decide what's best for your business. Email hosting is a service that you pay for through a third party company like Google Workspace. This allows you to buy a custom email like [email protected] and send and receive emails from this address. [email protected] is what customers see when you reply to them With email forwarding, which is what we’re doing today. customers do not see custom emails when you reply. Instead, email forwarding acts as an alias for an existing email address. It’s included in the cost of a custom domain purchased through Shopify. Our custom domain is Alyathletikscom, So I can set up an unlimited number of custom domain email addresses. For example, customers can contact you at the alias you create, like [email protected] or [email protected] This will be forwarded to my gmail address, [email protected], And when I reply, customers will see [email protected] To set up email forwarding, start on your Shopify admin and click “Settings”. Next click “Domains”. Keep in mind that email forwarding doesn’t work for any domain ending in dot- my shopify dot com. It must be a custom domain purchased through Shopify. Under “Primary domain”, click the “Manage” button next to the domain that you want to set up email forwarding for. Next click “Add forwarding email address”. In the text box “Store email address”, enter the email address that you want customers to see when they contact your business. You don't need to type the @ symbol or anything that follows, since your domain is automatikally used as the end of the email address. To create [email protected], I type the word “info”. Under “Forwarding email address”, type the address where you want everything forwarded. Click “Save” to finish. You can create as many forwarding email addresses as you want by repeating these steps. For instance, emails from [email protected] can be forwarded to the email address you use for customer service. Emails from [email protected] can be forwarded to the email address you use for hiring. When you’re finished, always be sure to test that your email forwarding is working properly. Log in to an email account that you haven’t set up for email forwarding. Then send a test email to the custom domain addresses that you've created. Next, log in to your forwarding email address account, [email protected] I know everything was set up correctly because the test email sent to [email protected] was delivered to my [email protected] account. Remember, when you reply to a customer email, they will see the forwarding address [email protected], not the custom domain ones you created. Now you know how to set up email forwarding for a Shopify domain, And for more information on everything I covered today, visit helpshopifycom.
How To Reply To Customer Emails With a Custom Domain Email Address || Shopify Help Center
Building trust and brand identity with your customers is key to a successful business. Consider purchasing a custom domain and connecting it to an email service. By purchasing a custom domain like AlyAthletiks dot com, you can send and reply to customer emails with the email address [email protected] dot com. This is an impactful way to contact your customers. Before you can connect email hosting with your Shopify domain, you need to have two services set up. First, you need a custom domain for your online store. For example, this store uses alyathletiks dot com as a custom domain. These video instructions are only for domains purchased through Shopify or transferred to Shopify. See the video link below to learn more about buying a Shopify domain. If you use a third-party domain provider like GoDaddy, click the link in the description for more help with email hosting. You also need an account setup with an email hosting service. Shopify doesn’t host email, but you can use a service like G suite, Zoho mail or any other third-party email host that lets you use a custom domain. When you sign up with your email host, you’ll be given instructions to connect your email with your custom domain. Have these instructions open, since you’ll need them later in the video. To connect your email, you need to share information between your Shopify domain and your email host. To do this, you’ll copy records from your email host and add them to the DNS Settings in Shopify. The types of records you add and how you add them depends on your email host. The records usually include MX records and TXT records. If you want to learn more about DNS settings and records, watch the Understanding Domains video linked below. If you use G Suite or Zoho mail, then you can connect your email to your domain by copying a meta tag or TXT code into your Shopify DNS settings From your Shopify admin. go to Online store and click Domains Under Shopify-managed domains. click the name of your domain In the Emails section, click Use third-party hosting service. Select your provider. In this example, the provider is G Suite. Next, enter the information given to you in the setup instructions for your email host. If you use Zoho Mail, then enter the Zoho code. If you use G suite, then enter the meta tag or TXT code. In this example, the meta tag is copied and pasted from the G Suite instructions into the Shopify admin. When you’re done, click Save. to finish, The records for your email host are automatikally added to your Shopify DNS settings, so you don’t need to manually edit them. To finish, follow your email host’s instructions to verify your Shopify domain. It can take 48 hours for your records to update and for your email service to work with your domain. If you're using an email service other than Zoho mail or G suite, you need to manually edit the DNS settings for your Shopify domain, Open the setup instructions provided by your email host and find the list of records you need to connect your email to a domain. Shopify doesn’t have access to these records. If you need help finding them, you should contact the customer support for your email hosting service. Once you have the records from your email host, you’ll copy each of them into the DNS settings for your Shopify Domain From your Shopify admin, click Online Store and then click Domains. Under Shopify-managed domains, click the name of the domain that you want to edit. On the page that opens, click DNS Settings To add a new record. click Add custom record and select the type of record you need to add. Depending on your email host, you likely need to add MX records and TXT records. In this example, an MX record is added. The records in this video are examples and won’t work for your partikular email host. Enter the record details and click Confirm to add the record. To finish, follow your email host’s instructions to configure your Shopify domain. It can take 48 hours for your records to update and for your email service to work with your domain. After your Shopify domain is connected to your email service, you can test it to check what your customers will see in their inbox. Send a test email and then reply to it from your domain email address. To begin, log in to an email account that you don’t use for your domain. Next, send a test email to the domain email address that you've created. In this example, the domain email address info at alyathletikscom was created in G Suite, So the test email is sent to that address. Login to your domain email address. The test email is in the inbox. Next, send a reply to this email from your domain email address. Log in to the previous email account and find the reply from your domain email address. You see the sender information that your customers see when you reply to their emails. For more videos about growing your business, subscribe now. If you still have questions, comment below or contact the Shopify support team directly.
How to write a welcome email || Shopify Help Center
A welcome email is one of the most important types of emails you will send to new subscribers. It establishes an early connection and prepares the customer for what’s to come. Hey there ___ here from Shopify. In this video, we will teach you why it's important to send a welcome email and how to create one that helps build trust with your subscribers. A welcome email is what your customers will receive once their submit their email address to your subscription list. A welcome email is your customers' introduction to your brand. It's either a single email or a series of automated emails you send to a customer when they sign up for your email list. This will help you start building a relationship and potentially turn them from a subscriber to a paying customer. Let's tok about some best practikes for our welcome email. Number one: thank the customer for subscribing. The customer has made a choice to give you their email address. it's important to thank them for signing up. Number two: set transparent expectations. Let the customer know how frequently you will be emailing them content: It is recommended that you send weekly or bi-weekly emails to keep in communication with your customers. Number three: personalize your message. You can personalize the email in the subject line or in the main body of the email. Try to make a connection between the customer’s needs and your brand. Number four: send your welcome email immediately. If you offer an incentive to your customers for joining your newsletter, such as offering a discount on the customers next purchase, the customer likely wants to use that code immediately. If you don't send the code fast enough, then you risk losing out on a sale. Set up automatik welcome emails so the customer receives this immediately after signing up. Number five: have a clear call to action in your email. When it comes to the main body of the email, keep it simple with one clear goal in mind. Are you telling your brand story, building curiosity, or maybe offering discount or a limited time sale? Make sure to be clear what exactly it is that you want your customer to do after they receive the email. Number six: test your content on a mobile device. While creating a beautiful-looking welcome email is important, it also needs to be functional across all devices. Nearly 50% of emails that are opened are seen on mobile devices. It's important to ensure your email looks good on both desktop and mobile devices. Before you send your email, be sure you have tested it on your mobile device. Number seven: test your welcome email Before sending the email publicly, be sure to test the content to ensure the links work. Now let's tok about what content to include in your welcome email. We recommend keeping it simple and sending one email for the official welcome. This email is the first impression a customer gets of your business. You don't want to overwhelm customers with promotional messages or too much information in this first impression. Consider offering a coupon, discounts, tips and tricks or other customer focused information that provides value while still encourages the customer to purchase from you in the future. Set the tone, say something compelling and give customers and subscribers a reason to come back. Work on consistently sending email newsletters so subscribers know giving you a chance to reach their inbox was a good decision, after all. Thanks for watching.