EVERYTHING YOU NEED TO KNOW ABOUT BROAD TARGETING

Published on: December 25 2022 by The Facebook Disrupter

- Broad targeting is a marketing strategy that aims to reach a large audience with diverse interests

- It can be effective in generating brand awareness and attracting new customers

- However, it may not be suitable for all businesses and can result in lower conversion rates

- In this article, we will discuss everything you need to know about broad targeting

Benefits of Broad Targeting:

- Reaches a large audience with diverse interests

- Generates brand awareness and exposure

- Attracts new customers who may not have been targeted otherwise

- Can be cost-effective compared to narrow targeting

Limitations of Broad Targeting:

- May result in lower conversion rates

- Less specific targeting may lead to wasted ad spend

- May not be suitable for businesses with niche products or services

Tips for Effective Broad Targeting:

- Use demographic and geographic targeting to narrow down the audience

- Utilize interest targeting to reach people with similar interests

- Test different ad creatives to see what resonates with the audience

- Continuously monitor and adjust targeting strategies to optimize results

- Broad targeting can be a useful strategy for businesses looking to reach a large audience

- However, it is important to consider the limitations and potential drawbacks before implementing this strategy

- By utilizing targeting options and continuously testing and adjusting, businesses can optimize their results and achieve success with broad targeting.

Table of Contents About EVERYTHING YOU NEED TO KNOW ABOUT BROAD TARGETING

Everything You Need to Know About Broad Targeting

- Many people misunderstand what broad targeting is and why it is the most powerful option available when running Facebook ads.

- We will break down how it works, why it is effective, and how it can help you scale your business in a way that makes Facebook easy.

What is Broad Targeting?

- Broad targeting utilizes only age, gender, and location to restrict the available impressions for any ad to be delivered to.

- Adding other options for your audience like interests and behaviors will cost more and result in higher CPMS and a smaller pool of available impressions.

Why Broad Targeting is Effective:

- Audiences do not do the targeting; they are premium-priced restrictions on available users that any ad could be shown to.

- Broad targeting allows for algorithmic alignment with your business partner, which is essential for a successful ad account.

- Using audiences results in paying extra money, more work, worse results, and impaired incremental lifts.

How Facebook Works:

- Facebook's unfair advantage is its machine learning algorithm with over a decade of user data on the vast majority of people in the world and their buying behavior.

- Facebook uses trillions of data points and purchase behavior history to condition users to take desired actions.

Why Creative Testing is Important:

- Creative testing against a broad audience produces the highest value and highest confidence asset that can be leveraged to the greatest extent for our business objectives at scale.

- Testing against other types of audiences like interest groups and lookalikes results in paying extra money for less scalable results.

How to Scale:

- Finding ads that work against a completely stable audience makes it easier to invest more with a projectable outcome with high confidence.

- Broad targeting should be the absolute foundation of every account where scale, success, confidence, and long-term stability are a priority.

- Using broad targeting is the most effective and efficient way to run Facebook ads and scale your business.

- Don't waste money on audiences that inhibit the projectability and stability of your business outcomes.

- Embrace broad targeting and algorithmic alignment with Facebook for the best possible results.

EVERYTHING YOU NEED TO KNOW ABOUT BROAD TARGETING

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