expanded text ads google
Google Ads has phased out expanded text ads in favor of responsive search ads and dynamic search ads.
Expanded text ads are no longer editable, and the only option is to pause or remove them.
Google Ads wants people to use dynamic ad types, such as responsive search ads and expanded dynamic ads.
Responsive search ads allow for multiple titles and descriptions, which are tested by Google's algorithms to determine the best performing ad.
Phasing out expanded text ads is exciting because it provides an even better tool for Google Ads users.
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How to Create Google Ads Expanded Text Ads (Now That They're Almost Gone)
In this video, Yvonne from evonmana.com shows how to create expanded text ads with Google Ads since they are being phased out.
Steps to Create Expanded Text Ads:
1. Click on the plus sign in your Google Ads campaign dashboard.
2. Select the ad group you want to work with.
3. Click on the Responsive Search Ad option.
4. Write out what you want in each headline spot and description spot.
5. Pin each headline and description in the position you want it to appear.
6. Save your ad or create another option to split test.
Advantages of Using Responsive Search Ad Format:
1. Full control over where each headline and description appears.
2. Easy to split test different options.
3. Works as a replacement for the phased-out Expanded Text Ads.
Creating expanded text ads using the Responsive Search Ad format is a simple process that offers full control and the ability to split test different options. This is especially important now that Google is phasing out Expanded Text Ads.
Goodbye Expanded Text Ads in Google Ads!?! What You Need to Know About Their Removal
Hey there, Benjamin from Loves Data here! In this article, we'll be discussing the changes coming to expanded text ads in Google Ads. Google has announced that from the end of June 2022, creating expanded text ads in your campaigns will no longer be possible, and only responsive search ads will be available.
To help you prepare for these changes, we'll be covering the following topics:
1. The differences between expanded text ads and responsive search ads
2. How to create expanded text ads before Google's deadline
3. How to create a responsive search ad that is similar to an expanded text ad
4. How to review the performance of your ads
5. Things you should test
Expanded text ads consist of three headlines and two description lines that appear in the order they're written. In contrast, responsive search ads allow up to 15 headlines and four descriptions, which are combined automatically by Google's machine learning to create different versions of the ad for different people.
While expanded text ads can still be created until June 2022, after this deadline, they will no longer be available to create, but existing ones can still run. To create an expanded text ad, you'll need to enter a final URL, headlines (optional), display path, and descriptions for your ad.
Alternatively, you can create a responsive search ad that mimics a text ad by using the pinning option to save headlines and descriptions to specific positions in the ad. Google recommends having at least one responsive search ad in each ad group and testing it against text ads to compare performance.
When reviewing ad performance, focus on metrics like click-through rate, conversions, and conversion rate. You can also view the combinations of headlines and descriptions in your responsive search ads to inform your ad text for future ads.
In conclusion, it's essential to start preparing for the changes coming to expanded text ads in Google Ads by familiarizing yourself with responsive search ads and testing different ad formats. By doing so, you can ensure that your ads continue to perform well and reach your target audience effectively.
The End Of Expanded Text Ads - What To do? (2022)
Hey, it's Matt from Tradesmen Digital Marketing, and today I want to talk about the changes Google has made to Expanded Text Ads (ETAs) and what it means for advertisers.
Google has gotten rid of ETAs for the most part, and advertisers will no longer be able to create or edit them inside their Google Ads account. However, advertisers can still pause and run them until June 30th, 2022.
Changes in ETAs:
What advertisers should start doing now is moving their expected text ads over to Responsive Search Ads (RSAs), if they haven't already. RSAs are a lot larger and take more time to make, but the results are generally better than generic ETAs.
How to create RSAs:
Creating RSAs involves filling out 15 headlines and 4 descriptions, which takes time. However, it's recommended to have at least 3 RSAs in each ad group to give Google enough headlines and descriptions to cycle through for better results.
Tips for creating RSAs:
Advisable to create three RSAs from scratch, and then add most of them to every ad group and just tweak a few things. Make sure to fill out the final URL and 15 headlines for better results.
Expanded Text Ads are going away, and RSAs are the new thing inside Google Ads. Advertisers should switch their ads over to RSAs to experience better click-through rates, ad quality, relevance, and score. If you have any questions or concerns about RSAs or anything else inside Google Ads, leave them in the comment section below. Have a great day and take care!
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Responsive Search Ads Google Ads [Update Your Ad Copy Now]
Google's Preferred Option: Responsive Search Ads
Google Ads will be removing the option to edit or add new expanded text ads by June 30 this year. This means that Responsive Search Ads will be the only option for setting ad copies in Google Ads. While some advertisers prefer having both options, there is still a way to split test ad copies in Google Ads even with Responsive Search Ads.
The Difference between Expanded Text Ads and Responsive Search Ads:
Expanded Text Ads have one URL, three headlines, two descriptions, and two display paths. In contrast, Responsive Search Ads have one final URL, up to 15 headlines, up to four descriptions, and two display paths. Unlike Expanded Text Ads, the assets of Responsive Search Ads can be shown in any order.
How Responsive Search Ads Work:
Google will go through and start displaying different headlines and descriptions in different combinations to find out which works best for click-through ratios and conversion rates. Google makes these decisions based on the search term, search history data, and historical performance of the ad.
Setting up Responsive Search Ads:
The process for setting up Responsive Search Ads is similar to that of Expanded Text Ads. After going into your campaigns and ad groups, you can click on the blue create add button and select the option for a new Responsive Search Ad.
To complete split testing with Responsive Search Ads, you need at least 5,000 impressions in a 30-day period. Google will display different ads to different people depending on their search history and the historical performance of the ad. This allows for split testing even with Responsive Search Ads.
While Expanded Text Ads will no longer be an option, Responsive Search Ads offer a way to split test ad copies in Google Ads. With the ability to add up to 15 headlines and four descriptions, Responsive Search Ads allow for more flexibility and optimization. By understanding how Responsive Search Ads work and setting them up properly, advertisers can still conduct split testing and see success in their Google Ads campaigns.
Using Expanded Text Ads in AdWords - AdWords In Under Five Minutes
In this article, we will be discussing the new type of text ad in AdWords, known as the expanded text ad. This ad type provides more space for ad text and is optimized for mobile devices, enabling businesses to reach potential customers on-the-go.
Expanded Text Ads:
1. Two Headline Fields:
Expanded text ads offer two headline fields instead of the standard one, allowing up to 30 characters in each field. These headlines are separated by a hyphen and can wrap to multiple lines, depending on the user screen size.
2. Merged Description Lines:
Instead of the two 35 character description lines in standard text ads, expanded text ads have a single 180 character description field, giving businesses more control over their ad messaging.
3. Display URL:
Expanded text ads no longer require a display URL when creating a new ad. Instead, AdWords will use the domain from the final URL and combine it with up to two new path fields, each up to 15 characters long, to give users a better idea of where they will be taken when they click on the ad.
Tips for Creating Effective Expanded Text Ads:
1. Use Relevant Keywords:
Include at least one of your keywords in the ad text to ensure high relevance to those who see it.
2. Capitalize First Letters:
Continue capitalizing the first letter of each word in your ad to make it stand out.
3. Rethink Ad Messaging:
Take the extra space offered by expanded text ads to rethink your ad messaging, especially your headlines, and ensure they are easily scannable and make sense when read separately from each other.
4. Utilize Path Fields:
Take advantage of the new path fields in the display URL to provide a straightforward idea of where users will go once they click on the ad.
Expanded text ads are a valuable tool for businesses looking to reach potential customers on-the-go. By using the additional space offered by this ad type and following these tips, businesses can create effective expanded text ads that resonate with their target audience. For more information and tips on creating expanded text ads, check out the AdWords Help Center.
Expanded Text Ads in Are GONE! But Here's How You Can Still Make Them in Google Ads In 2022…
Last month, Google got rid of the option to create expanded text ads and replaced them with responsive search ads. However, marketers still want to have control over their ads and test variations themselves. In this video, we will show you how to create expanded text ads in Google Ads.
How to create expanded text ads in Google Ads:
1. Go to your Google Ads account and select the campaign and ad group where you want to create the ad.
2. Click on Ads and extensions and then on Ads.
3. Click on the plus icon and select Responsive search ad.
4. Enter your URL and display path.
5. Set three headlines and pin each headline to a specific position (one, two, or three) using the pin icon.
6. Set two descriptions and pin each description to a specific position (one or two) using the pin icon.
7. Save the ad and repeat the process if you want to test different versions.
8. Remember that Google only allows you to create three responsive search ads per ad group.
With this method, you can create ads that behave in the same manner as expanded text ads within Google Ads, giving you control over your headlines and descriptions and how they show. Although Google removed expanded text ads, this technique allows marketers to have complete control over their ads and test variations to find what works best for their campaign.