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Published on: June 19 2023 by pipiads

As we go through life, we encounter different situations that require us to make decisions. Some decisions may be easy, while others can be difficult and have long-lasting consequences. In this article, we will explore the art of decision making and provide some tips on how to make better decisions.

1. Understand the Problem:

The first step in making a good decision is to understand the problem at hand. Take the time to gather all the necessary information, identify the root cause of the problem, and define your goals. This will help you to see the big picture and make a more informed decision.

2. Consider All Options:

Once you have a clear understanding of the problem, consider all possible options. Brainstorm with others, weigh the pros and cons of each option, and think about the potential consequences of your decision. This will help you to make a well-informed decision.

3. Trust Your Gut:

Sometimes, despite all the analysis and deliberation, we still have a gut feeling about what the best decision is. Trust your intuition and listen to your inner voice. It may lead you to the right decision.

4. Don't Procrastinate:

Procrastination can be the enemy of good decision making. Delaying a decision can lead to missed opportunities or even worse outcomes. Set a deadline for yourself and stick to it.

5. Learn From Your Mistakes:

Even the best decision makers make mistakes. It's important to learn from your mistakes and use them as a learning experience. This will help you to make better decisions in the future.

Making good decisions is an art that can be learned and practiced. By following the steps outlined in this article, you can become a better decision maker and improve the outcomes of your decisions. Remember to understand the problem, consider all options, trust your gut, avoid procrastination, and learn from your mistakes.

Expert Take: Measuring the Impact of Online Advertisements

Hi, my name is Garrett Johnson, and I am a marketing professor at Questrom. My expertise is in digital advertising, specifically examining the effectiveness of digital advertising and the privacy issues involved in that space. Today, I am going to talk about my research on ghost ads, which I co-authored with Randall Lewis and Elmar Nubermeyer when they were at Google.

Understanding the Effectiveness of Advertising:

One of the hardest problems for advertisers is understanding what consumers would do without seeing their ads. Experiments are useful for solving this problem, where we randomly sort people into a treatment group and a control group. In the treatment group, we allow them to be exposed to ads from an advertiser like Doritos, while in the control group, we ensure that the users or the consumers don't see ads from Doritos at least from that campaign. The difference between the treatment and control group tells you the incremental impact of this ad campaign on sales over and above what people would buy anyways.

Proposed Solution: Ghost Ads:

We propose a new way to run ad experiments that improves on today's existing approaches, called the public service announcement approach. The basic idea is that in the treatment group, the consumers would see ads for, let's say, Doritos, and in the control group, they would see unrelated ads like ads from the Red Cross. Then you would measure the lift in Dorito sales by comparing the sales among people that were exposed to the Doritos ad in the treatment group to those that were exposed to the Red Cross ad in the control group.

How Ghost Ads Work:

Ghost ads give you the best of both worlds. It shows the next best ad to the consumer, but just like the Red Cross ad, it tags consumers that would have seen the ad for Doritos. Ad platforms run auctions to decide which ads to show which consumer, and we're going to run two auctions in the control group: the real auction from the set of all advertisers, but Doritos chooses which ad is shown to the user. The simulated auction from all advertisers, including Doritos, tells us whenever Doritos would have been shown to the user, and we log this in what we call a ghost ad.

Advantages of Ghost Ads:

Ghost ads are a new way to run ad experiments with many advantages. The principal advantage is that these experiments are free and easy for advertisers to run. So the price of free makes a lot of advertisers want to use our approach.

Case Study: Sportsing:

We studied a retargeted ad campaign run by an online retailer of apparel and sporting goods, which we affectionately referred to as Sportsing. Sportsing learned that ads lifted visits to its website by 17% and purchases on its website by about 10%. This is the first academic evidence that retargeting can be effective. Naively attributing all sales for people that saw the ad to the ad campaign would overstate the true effectiveness of this campaign by a factor of 10.

Impact of Ghost Ads:

Today, about a thousand advertisers are running ghost ad experiments every day on Google. We've compiled a list of 30 companies that use our methodology, including Google, Yahoo, Amazon, Pandora, Roku, and even Facebook. Ghost ads have won several awards, including the Paul Greene Award and the Whites Winer and Odell Award, given to papers that have stood the test of time.

In conclusion, ghost ads are a new and effective way to run ad experiments for understanding the true return and return on investment of an ad campaign. With the many advantages that ghost ads offer, it's no wonder that so many advertisers are using our approach. We are thrilled with the impact that our research has had on the marketing industry and look forward to further advancements in digital advertising.

Waste Of Money? Google Ads For Pressure Washing [Expert Opinion]

Should You Run Google Ads for Your Pressure Washing Business?

The video features Chris Lonergan, a top guy at Footbridge Media, discussing whether running Google ads for a pressure washing business is a good idea. The main focus is on whether a company should run its Google ads or hire an outside company like Footbridge Media.

Key Points:

- Google ads can be expensive, and companies need to have enough capital to run them.

- Research is essential to determine whether Google ads are a good fit for a company's budget and market.

- Footbridge Media does cost-benefit analysis to help companies determine whether to run Google ads.

- Diversifying lead streams is essential for any business, and Google ads should not be the only source of leads.

- Google ads are not easy to run and require specific knowledge and understanding of how to minimize costs and maximize clicks.

- Website layout and design score can affect the cost of Google ads and the quality score.

Running Google ads for a pressure washing business is a good idea if a company has the budget and the market is not too saturated with competitors. Hiring an outside company like Footbridge Media can help with cost-benefit analysis and running successful Google ads campaigns. Diversifying lead streams is essential, and website layout and design score can affect the cost and quality of Google ads.

Ad Expert Reveals The Worst Mistakes In Marketing: Rory Sutherland

Launching a new apparel brand called DOAC Diary of a CEO.

Asking for advice on delivering the product to the world to ensure it is valuable and attracts customers.

The Importance of Customer Service:

Answering the phone and not hiding phone numbers is crucial in e-commerce.

E-commerce providers should offer a choice of delivery couriers to respect the customer's preferences.

Under-investing in customer satisfaction can lead to a world of pain for the customer.

Offering an Amazon Prime equivalent can be a brilliant idea to reward loyal customers.

The Importance of Packaging:

Packaging is where a product first becomes a brand.

The unboxing experience can add value to the product and increase customer satisfaction.

Scarcity and Limited Runs:

DOAC is offering a limited line with limited runs of each item.

The story behind the piece and the packaging has been agonized over to make the product valuable and appealing.

Engagement and Loyalty:

Investing in performance marketing at the bottom of the funnel is essential.

Repeat purchase is the metric that should be optimized first.

The dichotomy between brand advertising and performance marketing is false.

Balance between mass media expenditure and direct marketing is vital.

Having a great brand brings benefits that are not necessarily sales-related.

Launching a new brand requires careful consideration of the customer's needs and preferences.

Customer service, packaging, scarcity, and loyalty are essential to delivering a valuable product to the world.

Balancing brand advertising and performance marketing can bring significant benefits to the brand.

Having a great brand means playing the game of capitalism in easy mode.

Facebook Marketing Expert CALLED ME!!

optimize for my specific objectives. She also recommended that I use daily budgets instead of lifetime budgets, as it helps me to hit my objective faster and focus more effectively on my objective. In addition, she advised me to turn on the detail targeting expansion feature, as it helps me to reach out to new people within my target audience. She also suggested that I consolidate my assets and ads to avoid any negative impact on my campaign. Finally, she advised me to use carousel ads and to be mindful of IOS 14's new rules when it comes to running my ads. Overall, the call was incredibly helpful and I'm excited to implement these new strategies and see how they impact my campaigns.


Real Estate: Behind the Scenes and the Potential of a 10 Year Bear Market

In this article, we will be discussing the potential of a 10 year bear market in the real estate industry. We will be looking at the history of real estate cycles and examining the current state of the market to determine the likelihood of a downturn.

Who is Jordan Wears?

Jordan Wears is a professional real estate investor with over 20 years of experience in the industry. He has been a fund manager, consultant, developer, and investor, and has completed over $1.5 billion worth of real estate transactions. He is also a big believer in crypto and has a YouTube channel where he shares his insights and analysis.

Real Estate Cycles:

Real estate cycles are a predictable pattern of ups and downs in the industry. These cycles are influenced by a variety of factors, including interest rates, economic growth, and supply and demand. Real estate activity levels are a key indicator of these cycles, and tracking them can help predict future price movements.

Potential of a 10 Year Bear Market:

Based on historical data and current market conditions, there is a strong possibility of a 10 year bear market in real estate. Rising interest rates and a slowing economy are contributing to a decline in activity levels, which could lead to lower prices and longer recovery periods. It is important for investors to be aware of these trends and adjust their strategies accordingly.

Real estate cycles are a natural part of the industry, and it is important to understand them in order to make informed investment decisions. While a 10 year bear market may be on the horizon, there are still opportunities for savvy investors to succeed. By staying informed and adapting to changing market conditions, investors can navigate the ups and downs of the real estate industry and come out ahead.

"Coffee Expert" Reacts to Brad Pitt's Weird Coffee Commercial

In this article, we will be analyzing the new commercial for De Longhi featuring Brad Pitt. The commercial has caught our attention due to its bizarre nature, and we will be exploring its various elements.


- The Dream Team behind the Commercial

- The Tired Trope of Motorcycle Coffee

- The Bizarre Decision of Writing Brad's Name on the Coffee Bag

- Brad's Bag of Coffee Poking Out of His Bag

- The Confusing Scene of Brad Watching Someone Work on His Motorcycle

- The Inconsistent Time of Day in the Commercial

- Brad's Anticipation of the Cappuccino Mix

- The Proud Emphasis on Fresh Coffee Beans


The commercial for De Longhi featuring Brad Pitt is a bizarre one, and we will be analyzing its various elements in this article. The commercial was directed by Damien Chazelle, who also directed La La Land, and the cinematography was done by Linus Sandgren, a Swedish cinematographer. The music was composed by Justin Hurwitz, who also composed for La La Land. This dream team is currently working on a movie called Babylon with Brad Pitt, so it seems like a convenient collaboration.

The commercial starts off with the tired trope of motorcycle coffee, which has been done to death. The idea of guys who are really into motorbikes being really into coffee and beards is overdone, and it seems like the commercial is trying to move away from this trope. Brad's slice of life is shown, and he is depicted as a regular guy who rides his motorcycle and enjoys coffee.

One of the bizarre decisions in the commercial is the writing of Brad's name on the coffee bag. This is strange because there is no one else in the line, and there is no need for the name to be written on the bag. Even more bizarre is the fact that the words Fresh coffee beans are written underneath Brad's name. This seems like a lazy decision, and it is not something that would be done in real life.

The scene where Brad is watching someone work on his motorcycle is confusing and strange. It is not clear why this scene is in the commercial, and it does not add anything to the story. The time of day in the commercial is inconsistent, which is also confusing. It seems like the commercial is trying to show that Brad is an everyman who pumps his own gas and enjoys coffee, but the execution is lacking.

Overall, the commercial for De Longhi featuring Brad Pitt is a strange one. While it seems like the commercial is trying to move away from tired tropes, it fails to execute its ideas properly. The bizarre decision to write Brad's name on the coffee bag and the confusing scene of Brad watching someone work on his motorcycle add nothing to the story. The commercial seems like a missed opportunity, and it could have been executed better.

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