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Facebook & iOS 14 - Wie erkläre ich es Kunden / Vorgesetzen?

Published on: December 10 2022 by Carlo Siebert

Facebook's recent update to its iOS 14 operating system has caused confusion and concern among its customers and superiors. In this article, we will explore how to explain the changes to both groups and provide guidance on navigating the new system.

Sub-Headings:

1. What are the changes to iOS 14 and how do they affect Facebook?

2. Explaining the changes to customers

3. Explaining the changes to superiors

4. Navigating the new system: tips and tricks

5. Conclusion: The importance of keeping up with technological advancements

1. What are the changes to iOS 14 and how do they affect Facebook?

- iOS 14 introduces new privacy features that require apps to obtain explicit user consent before tracking their data.

- This means that Facebook will no longer be able to track user activity without their permission.

- Facebook's ability to target ads based on user data will be severely limited, affecting its advertising revenue.

2. Explaining the changes to customers

- Assure customers that the changes are for their benefit and will protect their privacy.

- Explain that they will now have more control over how their data is used.

- Provide step-by-step instructions on how to give or withhold consent for Facebook to track their data.

- Emphasize that they can still use Facebook as usual, but with added privacy measures in place.

3. Explaining the changes to superiors

- Explain the impact of the changes on Facebook's advertising revenue.

- Provide suggestions for alternative methods of targeted advertising.

- Discuss the potential long-term benefits of the changes, such as increased trust and loyalty among customers.

4. Navigating the new system: tips and tricks

- Encourage users to regularly review their privacy settings.

- Suggest using Facebook's new limited data use feature to minimize data tracking.

- Provide guidance on how to optimize ad targeting within the new privacy framework.

5. Conclusion: The importance of keeping up with technological advancements

- The changes brought about by iOS 14 are just one example of how technology is constantly evolving.

- It is crucial for businesses to stay up-to-date on these advancements and adapt accordingly.

- By doing so, businesses can not only survive, but thrive in an ever-changing digital landscape.

Facebook & iOS 14 - Wie erkläre ich es Kunden / Vorgesetzen?

Title: Understanding the Challenges of Facebook Tracking with iOS 14

In this article, we will address a question that was received under the video 5 Characteristics of a Good Agency. We will discuss the factors that make a good agency and provide a bonus tip. We will also touch upon the topic of tracking with iOS 14 and Facebook, and how it affects the performance of campaigns. Finally, we will talk about how to explain these complex issues to clients.

What Makes a Good Agency?

- Experienced team with diverse skill sets

- Good communication and transparency

- Consistent results and track record

- Client-focused approach

- Ability to adapt to changes in the market

Bonus Tip: Sign up for the Carlo Siebert newsletter for weekly online marketing tricks and tips. The newsletter has an impressive 80% open rate.

Challenges of Facebook Tracking with iOS 14

- Users can opt-out of tracking, making it difficult to track their behavior

- This affects the performance of campaigns and can result in lower revenue and profits

- The situation varies from case to case, depending on the customer base and product

How to Explain Tracking and Attribution to Clients

- Explain the technical aspects of tracking and attribution in simple terms

- Provide resources such as videos and articles to help clients understand

- Set realistic expectations and goals for campaigns

- Emphasize the importance of adapting to changes in the market

In conclusion, the challenges of Facebook tracking with iOS 14 require agencies to adapt to the changing landscape of digital marketing. It is essential to have a client-focused approach and to provide resources to help them understand the technical aspects of tracking and attribution. By setting realistic expectations and goals, agencies can navigate these challenges and achieve consistent results for their clients.

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