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facebook ads cta

Published on: February 5 2023 by pipiads

In this video, Ben Heath from Lead Guru talks about Facebook Ads CTAs and which call-to-action buttons advertisers should use in their Facebook Ads campaigns.

CTA Options:

- Default Call-to-Action: Learn More

- Mistake: Using a Call-to-Action that is too far down the sales funnel

- Example: Online Course - Learn More or Watch More

- Avoid: Sign Up, Scary CTA Buttons

- Psychological Factors: People Don't Want to Commit

- Appropriate CTAs: Download, Get Offer, Shop Now, Book Now, Subscribe

- Immediate Action: Use CTAs that describe the immediate action you want someone to take

- Results: Using the right CTA can make a 15-20% difference in results

It is essential to choose the right call-to-action button in Facebook Ads campaigns. Avoid using CTAs that are too far down the sales funnel or sound scary. Instead, use CTAs that describe the immediate action you want someone to take, such as Download, Get Offer, Shop Now, Book Now, or Subscribe. By using the appropriate CTA, you can make a 15-20% difference in your results.

Facebook Ads Question: Which Call To Action Button Should You Use in Your Facebook Ads?

Which Call to Action Button to Use on Your Facebook Ads

In this video, Heath from Lead Guru discusses the different call to action buttons available for Facebook ads and when to use them. He also shares an example of a successful campaign without a call to action button.

Choosing the Right Call to Action Button:

- Use the option that best describes the action people will take.

- For lead ads, sign up is appropriate as it usually involves a free consultation.

- For e-commerce, shop now works well for direct buying.

- If two options sound equally appropriate, test both to see which works better.

- Choose the one that sounds less of a commitment for prospects.

- Use learn more if it's the easiest one to click on.

- Use the option that best describes the action you want people to take.

Example of a Successful Campaign Without a Call to Action Button:

- The campaign is for Lead Guru's five-part Facebook ad template.

- The video version of the campaign performed better than the ad version.

- The video has no call to action button.

- The reason why it worked is that at the end of the video, Heath explained the steps people need to take.

- Not including a call to action button made it look less like an ad and more like a piece of content.

Choosing the right call to action button is crucial for the success of your Facebook ads. Use the option that best describes the action people will take and consider the level of commitment and ease of clicking for your prospects. However, there are scenarios where excluding a call to action button can work better, such as when promoting a piece of content. Test different options and see what works best for your campaign.

Erro Facebook Ads: Não foi possível gerar uma prévia devido à falha na verificação do parâmetro cri

In this video, the speaker discusses a common error in creating Facebook ads and provides a solution for resolving it. The error is related to creating a preview and correcting a parameter for an invalid value type in the CTA field. The speaker shares his experience of accidentally publishing a campaign with this error and not being able to edit the affected ad set.

Main Points:

- The error occurs when creating a campaign for WhatsApp and activating all three options.

- Editing an existing ad set with this error will result in the same error message.

- To resolve the error, abandon the affected ad set and create a new one from scratch, selecting only the WhatsApp option.

- Using an existing post can cause this error to occur, so it's best to create a new ad set entirely.

Facebook ad errors can be frustrating, but they can be resolved by following simple steps like creating a new ad set and avoiding using existing posts. By doing so, advertisers can achieve better results and conversion rates.

Canva Facebook Ads Tutorial - Create Facebook Ads in Canva (For Free!)

Learn How to Create High Converting Facebook and Instagram Ads Using Canva

In this video, we will teach you how to create high converting Facebook and Instagram ads using Canva, even if you don't have any design skills. Canva is a free tool that allows you to create beautiful graphics quickly and easily.

1. Create a Design:

- Go to Canva.com and create a free account or log in to your existing account.

- Click on Create a Design and select Instagram Ad instead of Facebook Ad to get square templates that stand out more in the news feed.

- Choose a template that suits your needs or search for one that suits specific events.

- Click on each element and swap it out with your own images or logos.

2. Remove Background:

- Use a tool like Remove.bg to remove the background from your images for a cleaner look.

3. Inspiration:

- Use websites like Creative Market to get ideas and inspiration for your Facebook and Instagram ads.

Creating high converting Facebook and Instagram ads doesn't have to be difficult. With Canva, you can create beautiful graphics quickly and easily. Use the tips and tricks outlined in this video to create ads that will convert and help your business grow.

How to add call to action button on facebook post 2022 - facebook cta button options

Hello guys, welcome to Five Minute Solution. In this video, I will show you how to add a call to action on your Facebook page.

Step by Step Tutorial:

1. Open up a browser from your PC (Google Chrome).

2. Go to Facebook.com and enter your email and password to log in.

3. Open a new tab on your browser by clicking on the plus icon.

4. Type the URL: Facebook.com/ads/manager/accounts (link included in the description).

5. Click on the three-dot icon in the left corner and select the Engage Customers option.

6. Click on Page Post and then Create a Post.

7. You will see five options: Link, Carousel, Photo, Video, and Status.

8. Note that only the Link and Carousel options allow for a call to action.

9. Copy and paste your URL and post text in the Link option.

10. Select the call to action option (e.g. Watch More).

11. Click on Create Post.

12. Choose to publish the post on your Facebook page.

13. Go to your ads tab and select the post with the call to action.

14. Click on the action dropdown and select Publish.

15. Check your Facebook page to see the post with the call to action.

Adding a call to action on your Facebook page is simple and can be done through the Link or Carousel options. Remember to create a post first before seeing the call to action option. If you found this tutorial helpful, please hit the thumbs up button and subscribe to our channel. Thank you!

[UPDATED- 2021] Facebook Ads Call-To-Action Buttons Complete Setup

How to Add Call to Action Buttons on Facebook Organic Listings

In this article, we will discuss how to add call to action (CTA) buttons on Facebook organic listings. We will guide you step by step to add a button and a link that will take users to your website.


1. Create a traffic campaign: To add a CTA button, we need to have a traffic campaign. Select the traffic campaign option and keep the campaign name as it is. We will just pause this campaign later.

2. Select your page: At the ad level, select your page to create an ad.

3. Use existing post: At the ad setup level, click on using existing post and select the post you want to add a CTA button to.

4. Add CTA button: Once you select the post, you will see the option to add a CTA button. Click on it and add the desired button and link. Make sure to select the right link and call to action.

5. Update post: Once you click on update post, the post will be automatically updated on your Facebook page.

Adding CTA buttons on Facebook organic listings can be a great way to drive traffic to your website. By following the above steps, you can easily add a CTA button and a link to your post. Always make sure to select the right link and call to action to get the desired result.

Facebook CTA Buttons: Which Buttons Perform the Best on Facebook Ads | TDH 081

Facebook call to action buttons are essential for driving significant results in your Facebook ad campaign. They tell your audience exactly what you need them to do and are crucial for converting potential customers. In this article, we will discuss how to add Facebook call to action buttons to your ads and which buttons work best for each stage of the buyer's journey.

Adding Facebook Call to Action Buttons:

- Adding call to action buttons is simple and can be done in Facebook Ad Manager.

- Choose your call to action button at the ad level, and remember that the list of buttons will vary based on your marketing objective.

The Three Levels of Advertising:

- Awareness, consideration, and conversion are the three stages of the buyer's journey.

- Each stage requires a different call to action button, such as learn more for awareness, contact us for consideration, and get quote for conversion.

- It's crucial to customize your buttons based on the buyer's journey to increase effectiveness.

The Best Call to Action Button:

- While the best button varies based on the stage of the buyer's journey, the learn more button is generally the most effective.

- Facebook users are typically not in the mindset to purchase or book a consultation, but the learn more button sparks curiosity and requires no commitment.

- Building awareness and slowly converting is crucial for a successful Facebook ad campaign.

Adding Facebook call to action buttons is a simple but essential step for converting potential customers. Remember to customize your buttons based on the buyer's journey, and use the learn more button whenever possible. Building awareness and slowly converting is key to success.

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