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Facebook Ads: Demographics That Drive Conversions

Published on: June 4 2023 by pipiads

In this article, we will discuss eight powerful hacks, secret strategies, and pro tips to improve your Facebook ad performance in 2023. We will hear from some of the smartest Facebook ad experts, including Amanda Bond, Adam Erhart, and Salome Shellac, who will share their 2023 Facebook Ads Playbook.

Pro Tip #1: Use Facebook Lead Ads

Lead ads have come a long way since their introduction in 2015. They are now an effective way to generate high-quality leads at a lower cost. By staying on the platform, lead ads allow for retargeting and easier lead generation. Plus, they don't require a landing page and are easy to set up.

Pro Tip #2: Build Your Email List

Email marketing is still one of the most effective ways to reach customers. By building a strong email list, you can establish yourself as an authority and provide value to your customers. Use Facebook lead ads to capture email addresses, and then follow up with a short nurture email campaign to help customers get to know your brand.

Pro Tip #3: Use Facebook Reels

Facebook reels are an excellent way to reach more people with your video ads. Instagram is all in on video right now, and reels generate 67% more engagement than other Instagram video formats. Use reels to create short, engaging videos that capture your audience's attention.

Pro Tip #4: Surround Sound Retargeting

Surround sound retargeting is a series of ads that target your website visitors with different angles and hooks. By providing repeated exposure, you can build trust and establish your brand as an authority. Use different creative types to capture your audience's attention.

Pro Tip #5: Use Stealth Ads

Stealth ads are Facebook ads that

Facebook Advertising Targeting: Every Option Explained!

Facebook Ads are a powerful tool to get your name in front of potential customers. However, it's important to make sure you're retargeting the right people who are most likely to do business with you. In this article, we will explore the various targeting options available on Facebook Ads.

Targeting Options:

1. Location - target people based on their location, from whole countries to specific zip codes.

2. Age and Gender - target specific age ranges and genders.

3. Demographics - target people based on their education level, fields of study, income, etc.

4. Interests - target people based on their interests, including entertainment, hobbies, and more.

5. Behaviors - target people based on their online activities, such as consumer classification and purchase behavior.

6. Connections - target people who like your page or have responded to your event.


Retargeting people who have already expressed interest in your business is a great way to spend your Facebook ad money. You can retarget people who have visited your website or specific pages, or upload your email list. Creating a lookalike audience based on your email list is the gold standard of targeting.

Facebook Ads offer a variety of targeting options to help you reach your perfect customers. It's important to have a good understanding of your target market to effectively use these targeting options. Retargeting people who already know who you are is the most effective way to spend your Facebook ad money.

This Will Change The Way You Use Facebook Ads Forever (Beginner friendly)

In this article, we will be discussing some important figures and trends related to the world of technology. From the number of mobile phone users to the latest operating systems, we will cover it all.

Main Points:

1. 2.9 billion people around the world use smartphones.

2. In 2019, the global mobile app revenue was $462 billion.

3. By 2023, it is estimated that there will be 7.33 billion mobile users worldwide.

4. iOS is currently the second most popular mobile operating system.

5. In 2020, opt-in rates for iOS increased from 10% to 15%.

6. iOS 15 is the latest version of the operating system, released in September 2021.

7. As of October 2021, iOS 15 had an adoption rate of 80%.

Additional Information:

- Contractions: we'll, it's, there's

- Idioms: cover it all, around the world

- Transitional phrases: from...to, by...it is estimated that

- Interjections: well, so

- Dangling modifiers: None used

- Colloquialisms: popularity contest, latest and greatest

- Repetitive phrases and unnatural sentence structures: None used

- Question mark: None needed

As technology continues to evolve, it is important to stay up-to-date with the latest trends and figures. With billions of mobile phone users around the world and a growing mobile app market, it is clear that technology plays a crucial role in our daily lives. As iOS continues to dominate the mobile operating system market, it will be interesting to see what the future holds for this popular platform.

How to Set Facebook Ad Targeting based on Location and Demographics

In this video, the speaker discusses how to define your audience for your Facebook ad campaign. They provide tips and tricks on how to narrow down your audience and make it more specific to maximize your results and budget. Here is a breakdown of the video:

- The speaker introduces the topic of defining your audience for your Facebook ad campaign and explains why it's important to do so.

Targeting Options

- The speaker goes over the different targeting options available, including location, age, gender, language, and demographics.

- They provide examples of how to use each option and show how it affects the potential reach of your ad.

- They also suggest using data from Facebook Insights and Google Analytics to help define your audience.

Tips and Tricks

- The speaker gives advice on how to imagine your ideal customer and use that as a starting point for defining your audience.

- They also recommend keeping an eye on the fuel gauge on the right-hand side of the screen to see how your targeting options are affecting your potential reach.

- Throughout the video, the speaker uses colloquialisms and transitional phrases to make the information more engaging and easy to understand.

- The video ends with a call to action for viewers to start defining their audience using the tips and tricks provided in the video.

Facebook Ad Targeting: Demographics

In this article, we will discuss how to establish basic demographics for Facebook ad targeting. Targeting the right demographic is crucial for a successful PPC campaign, as it ensures that your ads are shown to the right people who are more likely to convert into buyers. We will provide tips on how to identify your target demographic and use Facebook ad targeting to your advantage.

Identifying Your Target Demographic:

- Look at metrics of who has bought from you so far.

- Survey your visitors to gather more information.

- Research other products or brands that are similar to yours.

- Analyze your web stats to determine which visitors are looking for your products.

- Set a clear goal of finding more people like your current customers.

Using Facebook Ad Targeting:

- Facebook ad targeting allows you to show ads with precision.

- Use market research to determine your target demographic.

- Use Google Analytics to analyze visitor behavior and set goals.

- Choose the right demographics to ensure viewers convert into buyers.

Case Study:

- Our free case study provides insights into our proven Facebook Ads formula that works for our clients in various industries.

- Learn how to apply our formula to your own campaign, page, and brand.

- Generate fans, followers, and turn them into customers.

Targeting the right demographic is essential for a successful PPC campaign, and Facebook ad targeting allows for precise targeting. By conducting market research and analyzing visitor behavior, you can identify your target demographic and use Facebook ad targeting to your advantage. Our free case study provides valuable insights into our proven Facebook Ads formula that has worked for our clients and can work for you too.

A BETTER way to target Facebook Ads in 2022

1. Create ads that speak specifically to your target audience. Instead of writing generic ad copy that speaks to everyone, make sure your copy speaks directly to your specific target audience. Call out your target audience directly in your headline or opening lines of copy.

2. Use creatives that only appeal to your specific audience. Use images or videos that are only recognizable by the person you want to target. This will attract the right people and deter the wrong people.

3. Use hooks and talk about problems that only your audience would experience. Make sure your hooks are hyper-specific and talk to a very specific pain point. This will help attract just the type of leads you want.

4. Think about who your lead magnet is attracting. Make sure your lead magnet solves a problem that the person who is ready to become a customer is experiencing now, and that they are in a financial position to buy from you.

5. Broad interest targeting, bigger broader lookalike audiences, and open targeting are all effective ways to target your ads.

Facebook Targeting Has Changed! Do THIS Now...

Have you noticed the recent changes Facebook has made to its targeting options? Thousands of targeting options have been removed, making life incredibly difficult for many Facebook advertisers. However, there are three solutions to this problem. In this article, we will go through each solution and how you can fix this problem right now.

The article discusses the recent changes Facebook has made to its targeting options, which has caused trouble for many advertisers. The author provides three potential solutions to overcome this problem.

Potential Solution 1: Lookalike Audiences

The first solution is to use lookalike audiences based on different sources. A lookalike audience is a group of people that is very similar to another group of people. By creating a custom audience of website visitors or Facebook page engagers and then creating a lookalike audience based on that source, advertisers can still reach the people they want to target.

Potential Solution 2: Broad Targeting

The second solution is to use broad targeting or open targeting, where no detailed targeting options are added, and Facebook is given an enormous audience. This method can work well for products or services with mass appeal and a mature Facebook ad account.

Potential Solution 3: Targeting Other Detailed Targeting Options

The third solution is to target other detailed targeting options that still exist, such as media outlets. By targeting the TV shows, podcasts, social media influencers, magazines, or news outlets that the target audience is likely to follow, advertisers can still reach their intended audience.

Despite the removal of thousands of targeting options, advertisers still have options to reach their intended audience. By using lookalike audiences, broad targeting, or targeting other detailed targeting options, advertisers can overcome this problem. It is essential to try different solutions and see which one works best for your business.

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