Facebook Ads for Dentists | How To Get New Patients For A Dental Clinic

[Music]: hey, dentists, welcome back to another episode. uh, for those of you who don't know me, my name is dawson. i'm the owner of consulting with dawson. uh, what i do is i help dentists all across the us, uh, bringing patients through facebook ads as well as google ads. the reason you want to stik around is i'm going to be kind of peeling back the curtain on some of the things that i do and how you can implement them for yourself and, uh, make some more money. so, that being said, let's jump right into it. so today i want to cover my whole strategy, from the facebook ads to the landing page, kind of the whole shebang, if you will, of what you need to do in order to be successful online. uh, the reason for doing this is not only making more money, as i mentioned before, but also helping out the community. people need clean teeth. they need, you know, help with their gingivitis, maybe they have a cavity. so not only are you helping yourself, but you're also helping other people. some of you may be skeptikal about using facebook ads or google ads. maybe you had an experience in the past with another digital marketing company where things didn't turn out well. maybe they over-promised and under-delivered, maybe the lead quality wasn't as good. well, today i want to show you how we can fix that. so what's the strategy behind all this? well, first we start with facebook, we get ads up and then we build- uh, the custom landing page for you and your practike. we'll jump on my computer here in a little bit kind of go over the details of what that looks like, but on the front end just wanted to explain who i am, what i do and kind of go from there. thank you again for joining me today. if you want to see more videos like this, feel free to subscribe. also, if you have any questions that come up throughout the video, feel free to leave it in the comment section below. facebook is more competitive than it ever has been before. what used to work in the past doesn't necessarily work today. having stok photos, having cheesy captions with emojis all over the place, won't cut it for bringing in new patients. fly by night. digital marketing companies are a dime a dozen. there's so many people promising you a thousand patients each month, over promising and under delivering. so you need to find a system that works and you need to find what is going to actually bring you success on facebook. so the question then becomes: how do we stand out? i'm going to refer to a book called hook point. this is by brendan kane. for those of you who don't know brennan kane, he got over a million instagram followers in 30 days. he's worked with stars like taylor, swift and networks like mtv to help grow their platform. so a lot of what brendan preaches is hook points. it's a term he coined and it's essentially: how are you going to get your audience's attention in less than three seconds? so if you see someone, if you're out in public and you see them scrolling, take notike of how fast they're they're scrolling through their feed. it's, on average, that americans scroll through a 200 feet of content per day. that's a conservative estimate. so think about what you need to display or what you need to do in order to stand out. so someone needs root canal. they're going to be really motivated to fix that issue. so when they're on facebook, when they're scrolling, they're not necessarily looking for a root canal. so how can we interrupt them? how can we get their attention in under three seconds to communicate that we can solve their problem? i just want to clarify: facebook is interruption-based marketing, whereas google is intent based marketing. i use both, but for the sake of this video, let's focus on interruption. obviously, someone could type into google root canal near me. i'll make more videos about that in the future, but for now, let's focus on facebook. so getting people to stop scrolling is hard enough by itself, but the next thing that you have to do is you have to be authentik or you have to be congruent with the reason that you stop them. for instance, click bait is- i'm sure we've all been there. you see a headline on an artikle that seems too good to be true, that you want to click on, and then turns out the content had almost nothing to do with the caption, or the hook, if you will. so this is, uh, obviously known as click bait. the reason is clickbait is because of the hook was not congruent with the actual content. so what we need to do is we need to make uh the reason they stop scrolling are congruent with- uh, our actual message. so we learned how important it is to stop people from scrolling uh with our hook, but it's also just as important to have uh the content to back it up or the authentikity in this story behind it. so when you're on facebook, it's also important to keep in mind what posts are going to be around your ad, for example. uh, there could be your cousin's wedding, there could be an engagement of a close friend, or even some pictures of someone's new dog. all these are crying out for people's attention, and so it's up to us to find a way that we can get our message across in that short amount of time. so let's jump on my computer. i'm going to show you some examples of what to do, what not to do, and we can look at what will actually bring you success on facebook. sorry about my, my band-aids if you saw those. hey, everyone, i just wanted to interrupt the video. uh, real quick. uh, so we're not going to look at my clients ads or landing page. uh, wanted to, but couldn't get it cleared in time. so instead we're going to look at a competitor's dates. we're going to see what he's doing. i kind of critique them, and then we're going to see the template for the landing page that i use for my clients, but i'm going to take away all identifying information. i just wanted to keep that transparent with you guys gonna bring the same value, so let's jump right into it. all right, everyone. so we are on facebook. uh, if you're not familiar with this page that i'm on, uh, right here- and by page i just mean the structure. there's a way on facebook to look at someone's ads, to find out what ads are running and to see how long they've been running them for. so this is a useful trick to kind of spy, if you will, on your competitors to see what they're doing. i made a video on this- how to access this page. i'll link it in the description or in the video as you can follow along if you want to. so this is dr ripa down in florida. i'm going to just go over some things that he's doing really well, kind of the, the concept behind what he's doing, and then some things maybe he could improve on. so these are some of the ads that he's running. now. this is a video ad over here and then these down here, and i think he has these as well. there's also more. he actually has a lot of ads, but these are just variations of the the same thing. so, to start, the first thing you kind of want to shy away from is running stok photo ads. having stok photos in your ads used to work in 2016, even 2017, but now people have grown very accustomed to it. so when they're scrolling their news feed, almost you know instantly they can tell if it's a stok photo or if it's a genuine picture. so, uh, shy away from stok photos, because if you pick one, you know someone's going to scroll right on past it because that their brain thinks it's an ad. so what you want to do is you either want to have a video, like he has here, or, uh, some personal pictures, um, like the ones you see here, things that you would essentially post on on facebook. uh, remember, our ad is going to be showing up right next to, um, people's pictures of their babies, maybe a graduation picture. actually having pictures of you and your staff goes a long way, helps blend in with the platform and helps people be able to digest your ad in a more effective way. another thing that he's doing well is- i want to point out, this video ad. so, with this video ad, what he's done is he's essentially just toking about veneers. the process is some eye-catching infographs. so this is a a really good video. it's professionally done and i'm sure he does re.

Facebook Advertising Strategy for Dentist Firm (SMMA: Leads for Dentist Client)

hi guys, joel lamberth here again, just gonna do um another video today, and it's more like a tutorial style um, which is what i want to be doing ultimately is actually teaching and providing value to the community here on youtube. so this video, who's it for? it's really for anyone who's got social media marketing agency or they're looking to start a social media marketing agency and maybe you're not sure which niche to go in yet. or maybe you've already decided that you want to work with dentists, for example, and this video we're going to tok about how you can actually generate results for your dentist clients. maybe you're a dentist owner yourself, maybe you work in reception at a dentist, maybe you're browsing how you can actually get more uh leads through the door um for your dentist, you know, then, this will also help you guys as well. so first of all, i'll just uh tok about what is the lead generation funnel. a lead generation funnel, but how i describe it to clients is it's like a one-page mini site. this can actually be plugged into the back end of the existing website. so say, for example, your existing website something like wwwdentist4u dot, and we could actually just plug this into the start. so we would replace the www dot? um with something like start, dot or go dot, and that would actually be called a sub domain because it would go just slightly before, uh, your domain. so we would connect your lead generation funnel up to the sub domain so that can run alongside your website. um. so that's basically in a nutshell what um a lead generation funnel is. and why it's a funnel is because it only it gets users to take specific actions. so they land on the page they opt in, provide their name, phone number, let us know what service they're interested in, and then they're taken to a thank you page which will actually um advise them. you know someone will call back within 24 hours. also also have the number for the dentist on as well, so they can give you guys a call straight away and get something booked in. so this video is ideal. um you know whether you've got an existing agency or you're just starting out. maybe you've chosen the dentist niche and you're really thinking: well, what can i do to actually get dentists um clients? and once i've got a client, you know how can i get them results. all right. so why you should use this over traditional website is usually when you go to traditional website. um, you know, traditional website has maybe like a home page about us, um, maybe got the social media links on there. so people go there, but not with a real purpose, and you can pay for traffic to go to a home page of a website and it won't convert very well because it's not specific enough, whereas, um, the lead generation fund i'm going to show you is very specific. we're only getting people to do one partikular action and that's all that they can do on the page, which is opt-in. so next i'm going to show you guys how to create a funnel map, and the reason for that is a lot of people that i speak to they when i ask them about this- you know, do you have any kind of mapping for your funnel? and they sort of just look at me like a blank face, um, or say like no, what is that? and i said: well, you know, if you don't know exactly what's involved in getting people from strangers through to clients, you know what, what steps are involved- then you know how do you exactly plan to build this thing right. so that's why i always like to create a funnel map. start with some. do that first of all here, um, try and keep this video a bit short. i think the last one was over. now i'm really going to try and cut down these videos, guys, let's try and do this one as quick as we can today. so i'm going to go over to funalytiksio. i have built a dentist funnel before um in this platform, but i'm gonna just uh, build one from scratch today. so let's just call this, uh, dentist funnel or dentist funnel two, and click create. so this platform basically just allows us to build um, like a visual of what the funnel will look like, okay, and then we can build each part of the funnel. i don't know if that worked. create it should just load it up into the builder and we're just going to build this out. to start with, call to over. here you have like icon sections, so all we're going to do is have the first um, drag the first icon over, which, in this case, is just going to be this generic one, but you're going to rename this to landing page. you call it landing or opt-in page. i find this is a really good visual. you can actually show this to your clients or potential clients if they want to know. well, okay, joel, so what is it that you, you, you know specifically or are actually going to do for us. so we can just actually map this out and say, look, you know, this is what we're going to do. so it's just a landing page through to a thank you page in the middle here. this is actually going to be our lead. so once they've opted in over here, i'll just call that landing slash, opt-in. they'll become a lead and then, once they've had thank you, they'll be sent an email. so we just need to pull up an email here over here. now, this is really basic stuff. now, guys, hope you guys understand all what i'm doing here. and then we'll just do like facebook ad. so this is going to come from a facebook ad or there might be using um, google ads as well. if. if they are already using that, then you can just let them know. you can plug this into the system as well. so it's a facebook ad through to a landing page. they become a lead, uh, then they get taken to the thank you page and then here's the email. to make this a little bit more complicated, what you guys are probably going to want to do is something like this: so, zapier, is that basically a tool that you can connect to um, your landing page builder, and what that effectively does is collects. so zapier passes information between two different providers or two different companies, and the reason why we're doing this is so the reason we're actually doing this is so we can actually what will happen is we'll use a platform to build the landing page and the thank you page and then send an email through to the, to the potential customer. but then how do we get the client those details? what we also need to do on the back end is create some sort of integration so that our clients can also be delivered the details from this lead. so the client needs to know who's actually coming through this system, and we can actually use zapier as a tool to do that. and i'll just show you what a couple of things that we can do so we could actually zap them. uh, an email, we can zap them a text message, and the other one i'm looking for is a spreadsheet: misc- i'm pretty sure it's on here somewhere. crm- i'm sure crm is on here. there are different crms on here, for example, like pipedrive salesforce, looking for something more generic. okay, you get the idea basically, so you could have, we can just use anything. so we can just use, like this: add to list and we can just change this to spreadsheet, like cool. so setting these up is a little bit more advanced. i'm not going to cover it in to this video today. if you want to just send me a message on instagram, if you need any like advanced help in regards to setting this up, then just let me know and i'll see if i can help you. so this is going to be text to client: client. there we go, boom. so this is like most of the funnel done now. it's kind of basic fun we're building out today. and then, of course, the last step is for you know the client to actually phone them. and you know, i guess all of these could then point into this big phone and you get the idea. here we're going to give the all the details that we can to the our client and then either our customer is going to phone up directly from the thank you email or their client's going to receive the details by text, spreadsheet and email and then it's up for their reception staff to actually phone and close the new patient, like that. okay, cool. so that's basically what the funnel looks like. i don't know. we kind of say that's ugly some rea.

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Watch Me Build A Lead Generation Campaign For Dentists With Facebook Ads Part 1

what's going on, guys, and welcome to a new video. for those of you that are new to the channel, my name is Josh Nathaniel George. I own a social media marketing agency here in the Midlands, and it also teaches you guys on how to do the same, and in this little mini series, if you will, I'm going to set up a dentist campaign by using Facebook Ads and I'm basically gonna document all of it so that you guys can follow along and setup the same campaign and advertisement so that you, too, can get leads for your dentist clients. now, with that said, the reason for starting this series is obviously because there's a lot of videos on YouTube, online. you know about starting social media marks and you know getting those clients in, and you know all these little videos from everyone out there who's basically promoting the social media marketing business. well, but one thing that I piously think is missing is like how to actually get results, how to assess with the campaign's, and more often than not, it will basically be you at the front end, so we know how to get your clients and then you know when, when people do actually manage to get a client, they don't know how to get the results and if they do want, you know, information on that, or guidance. they, you know, basically get what's owed to a, an online course or anything like that, which is there's nothing wrong with. of course, you know, if you invest into guidance, you will cut your learning curve and a half. but I thought, why not just be transparent and you'll show you, guys, how I want to set up a campaign like this? so in this video we are going to basically briefly go over the flow. you know how I'm gonna set that up from start to finish, and in the next few videos we'll set up the campaign. I'll show you what audience I would use for this campaign. I'll set up the advertisements, create the landing page and basically show you how you can basically structure at all and your basic, get it all to be connected and you're busy setup all together. so, without ramble on too much, let's hop into the introduction and then start this video. no, I'd always no time. [Music]. okay, guys, I'm welcome to the first part of this. watering bills- a dentist campaign video series and, like I said in the introduction, in today's video we're just gonna focus on basically the flow and you know what is basically going to happen. okay, so it's bit of a brief introduction to this series. we won't be setting up any ads today. I just want to basically make sure that everyone is on the same page. everyone understands what we're trying to do here, and also for myself, because there's like, literally I'm now setting it up for the first time. I haven't done any prior preparation, I just want to do it all alive for you guys. so, yeah, let's get started. so, as you can see here, I've gotten my map up, which is basically how I start every single campaign. I want to basically draw out for myself how I'm going to set up this campaign for the clients and what the flow is going to be. okay, so, obviously, if we start at the front end with the facebook ads, with the Facebook ads go, do the go directly to the website? do they go, you know, to a landing page or a bridge page? do we set up lead forms? you know what is the, the goal of the campaign, and so on and so forth. so for this, we haven't actually got a dentist clients at the time of recording this. so what we're going to do is basically come up with a- basically you know- demo clients, if you will like. we did with the last series, where we basically set up these generation ads for car dealerships. by the way, guys, if you haven't checked that out yet, make sure you do. I'll add it into this playlist as well. so what we're going to do now is just quickly find a demo clients- how it's gonna. Google demo then. dentists, dentists, Liverpool- why not? okay, let's see what we've got live. a little smile studio website. let's see what it's all about. okay, Rodney streets, the statistik, not local justike all. by the way, guys, I've never seen a black and gold like dentist. I don't think that's a natural dentist, I think that's more of it. I could see white and type dental house. we'll see. this is rose. okay, this looks a little bit more professional. so what we'll do is we'll use these guys as a example, for you know, Gracie was setting up the odds, so let's see if they got any type. so they've got a free call and so we can use that as a very low barrier to entry. so the way we were' with setting up campaigns for our clients is that we don't actually promote the most expensive service, that this client of Scott. we always start low. okay, we start with something that is seen as like a lead magnet. basically how to get people in low barrier to entry. you know the base of the bottom of the funnel, get someone in for fairly cheap and then from there you know we can upsell on to other things because no one is going to be. he'll get out their walls and pay for the most expensive thing without knowing anything about the service and the company, etc. same goes for when you're buying a car. you know you're not gonna just randomly decide to buy a car. you know you take it for the test-drive. you want a consultation, you want to know, you want the brochure, you want to see. you know what all the details are. you want to know what the monthly costs are, et cetera. so we can start with this free call. I'm fine with that. a generic freak or don't think. I don't think that was where I was supposed to call gonna be about. you know it needs to be an incentive. so let's just see what their treatments are: cosmetik treatments, let's say. I saw something about white teeth. select each item. I want white teeth, Invisalign braces- it's a little bit more higher-end, there's a bit more expensive. so white teeth okay. so we can do what we'll do is really causes its, for example, you know, educational purposes only. it's not an actual campaign. so what we'll do is we will do the free call up our teeth whitening. that'll be our starting point. so let me just go back to our tensorflow. so, Facebook Ads [Music], free consultation about teeth whitening- okay. and then the next thing is decide: are we gonna go for lead forms within Facebook, where we basically generate leads, or shall we go for a landing page? now, for those who that have been paying attention, you'll notike that I already have my click photos tab open. you know, because I have already decided that we're going for a landing page or to build a landing page. why? no idea, personal preference. with the landing page, obviously you can customize a bit more. and then what we can do is Facebook ads - landing page will be generate or be based in or gather the the information. so I'll actually add that now. so a landing page, and then on that landing page we generates what do you want? name, email address, telephone number. okay, just really shouldn't name email address and telephone number. so there we go: name email, unintel, no piece of that is what we capture. and then obviously you have a Thank You page at the end of it Thank You page, and what we can actually do, because if we do this, then what we need to do is add this info, the landing page details, to a CRM system and then we are basically reliance on the clients to contact these people. what we can now also do is add a sort of one-click upsell, if you will, where we offer another incentive to actually call the dentist or to text a dentist or what's up. we have to figure out what the best so for them to do it, so the consumer or the clients will then, you know, basically contact the dentist himself rather than I'm to the CRM and then they no contact the dentist. so what we'll do is we'll add a one-time offer call now, and then we will add, like, the number to the Thank You page and then, from the your base to get the consumer to actually ring to dentist themselves, rather than a comb through the CRM and the ten to seven to do all of the of the way. okay, so this is what the flow looks like: Facebook Ads for a free consultation about teeth whitening landing page with. basically, we capture all the information and then we have

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Dental Patient Marketing | 2022 Proven System

in this video I'm going to tok about exactly how we generate our dental practike clients $60,000 per month. I'm going to break down the 3-step system we use. I'm going to tok about exactly how we track the results for our dental clients so they know exactly how many new patients they've gotten, strictly from our digital marketing. and throughout this video I'm going to use real-life examples from actual dental offices that we currently work with. so let's jump right in onto my computer. so the way the three-step process works is step one. the first tool we'll use is Google Apps. the second tool we use is landing pages and the third tool we use is Facebook retargeting, and it's really these three tools working together in unison that allows our dental clients to generate thirty plus new patients every month. and another really important thing to note about this whole process is that it can be customized based on whatever service is most valuable to that specific dental office. so what I mean by that is: you can focus in on general dentistry, we can focus in on implants, we can focus in on general cosmetik dentistry, you know, ortho, root canals, etc. etc. whatever the dental office wants to focus on most. we can tailor this campaign to not just generate thirty of any type of patient, but to really generate thirty of their most valuable patient. so this is the high-level view, and what I want to do now is really focus in on step one, which is the Google Ads. so I'm going to jump over to Google here and let's just search dentists Vancouver. North digital's Home Office is in Vancouver. now when we search dentist Vancouver, we see here four results appear. now all four of these results are Google ad results, and you can tell that because there's this little green ad sign here. and what's interesting to note is that Google likes making money, just like anyone else, so it prior izes its add results over its organic results, which are down here. you have to actually physically scroll down the page to get to the organic results. so the first thing someone sees when they search dentists vancouver are these four dental offices in vancouver who have chosen to pay and run ads for this search term. and this is exactly what we set up for our clients. and this is step one of the process. now I'm gonna go a little bit more into detail and show you some examples right now. so the picture that I have in front of me now is an actual example of a Google ad that we are using for our dental client in Mississauga, Ontario. now this ad in partikular, focuses on people that are looking for a general dentist and, as you can see here at the bottom, we track the statistiks on every ad we run very carefully. the next picture that you see on the screen is an example of a similar Google ad for the same dental client of ours in Mississauga, Ontario, but this one focuses in on people searching for implants. so this is how we say your gait, our advertising based on different services. now, the picture I have here shows exactly how often people search the term dentist Vancouver in Vancouver. so you can see here that people are searching this term more than 2400 and times 400 times every single month, and we can pull this data for any city across North America. the next step in the process I want to focus on is landing pages. it's essentially a one-page website and it converts two times as many conversions as a normal website, and the reason for this is that a landing page is highly focused on just one goal, which is encouraging the viewer to either call or email the business, in this case, the dental office. so I'm going to show you a few examples of landing pages that we're using for our dentists in Ontario, Mississauga, right now. so this is an example of the landing page that we're using for the general dentistry Google ad stream. so when people click on the Google ads for General Dentistry, the end up here. as you can see, as soon as they land here, the two options are to contact the dental office via email or via tracked phone number, and if they choose to scroll down, this entire landing page is geared around encouraging them to contact the dental office. we have a little bit information, some testimonials, and every time someone says request appointment, it simply gets them back here. so this is going to convert twice as well as if, instead of just sending traffic straight to the website. and if we look here, this is very similar landing page and this is the one that's geared towards implants. so this landing page is a hundred percent tailored to implants, and what we do is we create different landing pages for each one of the different services that we focus on. so there's a different one for general dentistry, a different one for implants, cosmetik dentistry, orthodontiks, root canals, root canals for children, orthodontiks for children, etc. now, when the prospect is on the landing pages, he or she essentially has two options. option one is to convert and option two is to navigate away from the page. so ideally, the prospect converts, which means email or phone contacts the dental practike by email or phone. now, if they don't convert, they will leave the page, and what happens when they leave the page is we follow them around with retargeting. now this ties in really nicely and brings us back to our point up here, which is the retargeting- Facebook retargeting. so if they choose to leave the landing page, then what happens is this routes them back to stage three in our three-step process, which is the Facebook retargeting, and I'll show you an example of what that looks like right now. now what I'm going to do here is show you two pictures of actual Facebook retargeting ads we are using for our Ontario client. now, as you can see here, the Facebook ad on the left is about dental implants. now, this is exactly what people will see when they go on Facebook after they have viewed the dental implants landing page. now the advert- the Facebook advertisement on the right-hand side of the screen- is about Invisalign treatment. so our dental client in Ontario also likes to focus on acquiring clients and patients for Invisalign. now what happens is that these Facebook ads will follow people around for the next 30 days after they view the landing page. now, research shows that retargeting campaigns are five times as effective as normal advertising campaigns. so this is how we really extract the maximum amount of value through our paid Google ads: is we invest some of the ad spend into the Facebook retargeting. so another way to look at this three-step process is, instead of it being a linear system, we can look at it like this, where the Google ads bring people into the system and then they bounce back and forth between the landing pages and the Facebook retargeting ads until they become a patient of our client, and the really interesting thing about this is that we have something going on like this and what we can do is we'll duplicate this entire system for every different service that our clients offers. so we have a system like this for general dentistry, we have a system like this for Invisalign, and then we have a system like this for implants, and we have another system like this for every service our client wants to focus on. one of the most important parts of all of this is: how do we track the results of this entire system? now, what we do every month is we send our clients our report and the last page looks like this: and this is a list of all of the leads that have been acquired through digital market over the past month. now we segregate it by email leads and we have the name, the phone number, the email, everything down to the date the lead came in and what type of lead it is, so whether it's an orthodontik s' or a implant lead, it says here. then we go through all the phone leads and we can track every single phone call that comes in through our phone call tracking software. and then we have the facebook messenger lead. so with the facebook messenger leads we can even put in here the exact message that the indi

How To Run Facebook Ads For Dentists (Tutorial)

hey, what's up, guys? in this video I'm going to cover how to run Facebook paid advertising for Dennis. let's get into it. so, basically, um, Facebook, Dennis, Facebook ads. I'm going to show you, guys, which ones I specifically like to use on this website, facebookcom Library, which you yourself can actually look that up yourself. um, and then we're gonna show you how to. I'm gonna show you how to actually put them in the ads manager and get it all set up for you. okay, so let's just go from the very top here and I'll show you what to do. so just type in Dennis, your dental or whatever you want to search, and then a bunch of ads will start to pop up. so when you're looking at the ads here, a lot of the first ones are ads that people have have been running for a very short period of time, because instead said start running on December 8th and it's the 10th, so it's only been running for two days. so that tells me they're just testing these ads. they don't actually know if they work or not. you have to test different ads to see if they work, but that tells me this ad has been running a very long time, so it might not be a very good ad. we don't know. um, let me see here which ones I like to see. um, hopefully my screen don't cover that up, okay, um, so, as I'm going through here, I do like the before and after um ads. Those ads typically I've seen work very, very well okay. so definitely try the before and after ads. um, those work very well. these types of ads where it's a bunch of tools, I wouldn't. I wouldn't do those ones. um, it's just not ideal. we're looking through here, the, the people with their smiling faces like this, this one here, that ad would probably work. um, I might try that one out. um, that's not my very top favorite, but that does work. um, this one, it's okay. it's not my top favorite, um, I'm looking for my top favorite ad. this ad right here is a very, very funny. uh, that's actually a funny ad. um, so Those ads are good things to try, but I don't, I wouldn't say it's my favorite. okay, um, but it doesn't hurt to try it, because what I- I you know, even though I know a lot about Facebook ads, I don't know specifically which pictures are going to work. you're going to have to test that out yourself when you. it's called split testing. so, um, you know I'm not 100 percent on everything because I can't test every single image out there, but I have an idea of what I like to see. okay, so this ad right here- do you see how they have the phone number and the image and they're smiling- this image right here is a lot better if, if they would just crop this image and get a little bit closer, um, and just crop out that top part and crop out the. for some reason I feel like it's too, um, far back in the image. if they could somehow get closer to the image or get closer to. if they had like a pedestal they could step on and get closer to the text and also be closer in the image. that would be a lot better for this ad here, um, versus this ad where there's just they're just closer in the image. see how they're closer. so this adds: closer in the image, but they don't have a phone number on the image. this at the further away in the image, but they have the phone number right in the image. um, so one ad does good on one thing and one ad doesn't. so it's just, um, whatever that thing. um, this picture where there's obviously the dentist right there and the patient. those are the type of ads I like to run, um, where you can clearly see the person and the patient. so, Those ads- I do recommend this one right here. okay, I'm not gonna make this video too much longer, but you've seen some stuff um that I I prefer. uh, let me just look through here. so these ads, those seem to work for people because they're posting a lot of those ads. but I do recommend having the phone number in the ad. but have a picture like this. that would work pretty darn good. um, let's go through here. I would recommend you and the patient smiling, um so kind of like this one. okay, this is a really good image, so I'm going to save that image. you're gonna have to use your own images. uh, get them from Google or wherever you get them from, or get your own images. preferably, your own images are the best. um, we're gonna create a campaign. okay, click on engagement, continue. so now we're on the Facebook ads manager. okay, you can title it whatever you want, it doesn't matter. uh, so let's say: your your dentist business, okay, so you're gonna run this for your business, right, practikal things that you can do. you're going to run this messaging ad to your Facebook business page. okay, and this is going to Target people on [Music], um, on your in your local area, okay, so don't click anything here, just just leave it. Okay, click on the ad set. it's called the ad set. um messaging apps. what we want. click the message. what we want. set this at five bucks, real, simple five dollars. we don't want to do too much, too fast. twenty dollars is quite a bit. we'll save that when the ad actually shows that it works. um, for right now we're not going to do twenty dollars because, uh, we don't want to waste money. if it's bad, it's not gonna work. okay, so we'll do all ages, uh, all genders. leave that like that and then just Target people in your area. so do Saints Lewis, which is my area right location here. edit my bad to do St Louis, which is my area, right, but the city, 25 mile radius is good enough. um, you can go 30 mile, 35 mile, but it's just 25 is usually okay. um, Advantage placements. leave it like that. we're going. the ad itself: okay, now we're in the ad itself. so make sure your Instagram account's connected. you don't have to, but it's recommended. um, then select your page. then you're going to create the ad as a single image here. we're going to add the media, okay, and then just upload your media, put it in there on the text. what you're going to do is, wherever you're from, do, do. hey, Saints, I got all caps on. but Lewis areas, there are eagles. okay, we offer Dental Services near you. call text, five, five, five, five, five, five, five, five, okay, um, so basically my outlines of ads are: call the person, call your area, out your city and then areas and nearby areas. um, so you could do anything here. I I'm not making this like very you know, like I'm gonna publish it, it's just a rough rundown. um, just call out your area and then offer what services you provide. so maybe under here you offer like, uh, checkups, uh, whitening, um, you know caviar removal, so put in every service you have. um, people will look at that. and then also, whenever they've seen your ad, they've seen what services you offer, your phone number is right here so they can go, they can call you, and then you would say: call or text, um, okay, so I can also call you there, and then it's it. what's really, really good is if you put a, a tooth Emoji in the headline here, because that makes people really um, it just makes it a lot better. so, put a, put a little tooth Emoji right here and that will help you guys. um, call to action, send a message and then you can edit what conversations you have. so you're gonna have to play around with this part, but, um, you can edit your, your conversations you have with people. then, if you have a pixel, which I recommend you would set up your pixel here and then you just click publish and then you always want to duplicate four copies. okay, four different copies we're going to duplicate and you want to test. you want to test, uh, five pictures. okay, so you should have five pictures total and you want to test all those pictures to see which picture does the best. and once you get a picture that does really good, um, that's the picture you want to use for your ad every single time. okay, so you're just testing different pictures until one works. so each one of these will have the same ad text saying that, um, placement, same, uh, everything except the picture will be different for each one of these. and then, um, yeah, so the it's going to spend five dollars on, uh, all five of these ads, so it's gonna be five dollars a day only and it's going to spread that out and it's going to automatikally select the best performing ad for your, for your thing. um, okay, so that.

Facebook Ads for Dentists | How to Get New Patients

hi everyone. my name is dawson and i own a dental marketing company that helps dentists increase their invisalign and implant production. that's something you're interested in. feel free to click on the link below this video- it's in the comment section as well- and schedule a free call with me and my team. anyway, let's jump right into the video. today we're toking about how to get new patients with facebook ads. now, if you're a dentist and you tried facebook ads before, maybe you want some, a refresher course. maybe you got burned in the past by marketing agency and you're like: okay, i'm going to do this myself, i'm going to figure it out, for whatever reason. we're going to go over the overarching structure of facebook ads, how it's laid out, what to look for, as well as the strategies and what you need to pay attention to in order to be successful. if you have any questions throughout the video, drop them in the comments section below and let's jump right into it. so how is facebook ads laid out? it's broken down into campaigns, ad sets and then ads. ads fit into ad sets. you can have multiple different ad sets and those fit into the campaign. we're gonna walk through each of these sections and really break down what to look for and what's important. let's start with campaigns first. all right, everyone, welcome to facebook ads. so, as you can see, we have campaigns here, ad sets and then ads. so we're gonna go through what a campaign would look like when you're setting it up for your practike. this is a demo one that i'll have in here that i can come back to for reference, but for now, let's just create a new campaign. so we're gonna hit that green button and first thing that we wanna do is pick an objective. so, as you can see, there's different categories. there's three different categories and different objectives. so if you're not sure what one of these means, just come over to the i. it's going to tell you. basically, the way this is laid out is this is well, picking one of these objectives, you're telling facebook: go cast the widest net. just, we want to get our ads in front of as many people as possible. on the flip side, this conversions category, we're telling facebook we want you to find people that are highly likely to take a specific action. so, for when it comes to marketing for a dental practike, the only campaigns you really want to use are traffic conversions and then, depending on if you have a video, video views, and if you're sending traffic to a messenger bot, then you're going to pick messages. so let's, uh, for this sake, we'll pick traffic. we can name it. we'll name it peter's practike. i like that, okay, peter's practike. so here it's going to give us some options to be a little more specific. so first, special ads category: we're not going to, we're not running any politikal ads, or we're not running ads for medical marijuana or something else, so we're going to skip that section. campaign details: you can leave this as so, nothing to dramatikally affect your campaign. and, of course, everything that i'm saying is specific to local based marketing for dentists. if this is an e-commerce campaign, that we're going to do something totally different. but what you might want to change is just add a campaign spending limit and that's pretty much all you need to do for the campaign section. let's jump on to creating an ad set. all right? so once we have clicked, continue on our campaign section. it's going to bring us over here. so this is our ad set. so this is where we create targeting. this is where we tell facebook: show ads in this area for these types of people. so, first thing to note, we can name our ad set. let's call it um. i usually name the ad set whatever the objective of the the ad set is. so for this one, i usually put the mile radius around the practike as well as who we're going after. so let's, before we get ahead of ourselves- let's come back to that uh later. so, as you can see, traffic- this is where we're going to send the people after they click on our ad. so we're going to send them to a website, website and messenger. i don't suggest whatsapp, don't do calls and i don't know what app you'd send them to uh. so just uh, just a website or a messenger there. so after we select this, then we're going to set up a budget. so, depending on what your budget is, feel free to throw that in. just keep in mind that if you put an overall budget in the campaign section, the ads are going to turn off after that threshold is met. so just keep that in mind. start day, end date- not very important. you can have your ads running all the time, which is what i suggest. a lot of people are on their phones later at night. we actually get most of our leads anywhere from 10 pm to midnight, so just keep that in mind as i suggest running them around the clock. so this section here, audience, this is where the the rubber meets the road. so what we're going to do is we're going to put in the address for a practike, we're going to set up the age and then go over targeting. so for our intents and purposes, the age and the gender is going to depend on what service you're going after. in general, women determine 90 of the dental, any type of dental decision. so highly suggest just going after women anywhere from the ages of 30 to 65 and of course these. that's just a ballpark number. if you're in a community that where that's older or younger, then obviously you would change that. but in general women from 30 to 65. and this is 65 plus. so what i usually do is just do 64. and if you're like 64 is way too old- it's not, but you know what i mean- then you can adjust that as such. and then for practike, sometimes the facebook address system. i had this happen to me a couple days ago. it's not very good at specific addresses. it's usually better just to drop a pin. so we're going to pick somewhere in lincoln, nebraska, say we're right here, boom, there we go. so in terms of the, the radius, this is going to depend on how densely populated the area is. for lincoln it's less densely populated. as you can see. this is our estimated audience size. 10 miles is pretty large in comparison to if you're in a suburb of new york or somewhere else, but for this you can experiment between a 10 and 15 miles. so with that automatik placements, this just depends on the aspect ratio or the size of your image or video. it's usually best to let facebook be facebook and know where people are going to see the content. that's best. i i like to to give facebook the power in that sense. in terms of this optimization for ad delivery, what i usually change here is i change it to landing page views because we want to optimize for people that actually get to the website instead of people that just click on the ad itself. so this concludes the ad set portion. another thing to keep in mind is i like to keep it organized by naming the ad set whatever i'm marketing. so in this case, 10 miles, women, 30 to 64. so we'll change that to the ad set name women. so that's usually what i'll call the ad set. all right, so that was targeting from a 30 000 foot view. i know some of you are more sophistikated than this, so i want to kind of do a little master class on the audience section. this is why advertisers use facebook in the first place for this feature here for custom audiences, if we're in terms of: if you had an ecommerce store, you would do a lot of number crunching, you would have a lot of lists that you put together and essentially create a perfect customer profile. now, because it's a local based business, we don't have as many people to get information from, meaning we can't be as specific with our targeting, which is fine. it makes our job a little bit easier. you don't have to worry about detailed targeting. here again for e-commerce, i've heard stories of someone selling- i think it was- sunglasses and they found out their target market liked the pages frozen food as well as walmart, and that's just. you think about how many pages there are on facebook and the amount of data to to narrow that down. that was a story that was making, i think, at least a hundred thousan.