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Facebook Ads For Shopify Dropshipping | Master FB Ads In 25 Minutes

Published on: November 27 2022 by Jordan Welch

Facebook Ads For Shopify Dropshipping | Master FB Ads In 25 Minutes

Facebook Ads For Shopify Dropshipping | Master FB Ads In 25 Minutes

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00:00:00 00:00:04 facebook ads are hands down the best way
00:00:02 00:00:06 to grow a shopify store
00:00:04 00:00:08 but as a beginner they can be extremely
00:00:06 00:00:10 confusing and hard to understand so
00:00:08 00:00:12 after running my own ads for a few years
00:00:10 00:00:14 and spending over a million dollars on
00:00:12 00:00:16 just facebook ads i'm going to be
00:00:14 00:00:18 sharing my entire strategy
00:00:16 00:00:20 in this video and i'm going to make it
00:00:18 00:00:21 as simple and beginner friendly as
00:00:20 00:00:23 possible
00:00:21 00:00:25 if you're new here my name is jordan and
00:00:23 00:00:27 i'm currently documenting the entire
00:00:25 00:00:30 process of growing my ecommerce brand
00:00:27 00:00:31 with as much transparency as possible so
00:00:30 00:00:31 if you're interested in starting your
00:00:31 00:00:33 own
00:00:31 00:00:35 online store and you want to follow my
00:00:33 00:00:37 journey make sure to subscribe
00:00:35 00:00:38 down below for new videos every single
00:00:37 00:00:40 friday
00:00:38 00:00:42 alright let's get started now as a
00:00:40 00:00:44 beginner there are a couple things that
00:00:42 00:00:46 you need to know before
00:00:44 00:00:47 running your first ads the first thing
00:00:46 00:00:49 is that facebook
00:00:47 00:00:51 is an auction based ad platform this
00:00:49 00:00:52 essentially means that when you're
00:00:51 00:00:55 running ads on
00:00:52 00:00:58 facebook you are bidding against other
00:00:55 00:00:59 advertisers for your position in the
00:00:58 00:01:02 news feed so
00:00:59 00:01:03 let's say you and another drop shipper
00:01:02 00:01:05 are selling the same exact
00:01:03 00:01:06 product and you're targeting the same
00:01:05 00:01:10 exact audience
00:01:06 00:01:12 you're directly bidding with that person
00:01:10 00:01:14 to get in front of your ideal customer
00:01:12 00:01:16 so how can you win that bid
00:01:14 00:01:18 and see cheaper cost and increase your
00:01:16 00:01:20 chances of success
00:01:18 00:01:22 the way that has worked the best for me
00:01:20 00:01:25 and all the research that i've done
00:01:22 00:01:26 has led to having a good product a good
00:01:25 00:01:28 video
00:01:26 00:01:29 and a good website we're gonna break
00:01:28 00:01:31 these all down
00:01:29 00:01:32 in this video but it leads me to my next
00:01:31 00:01:35 point
00:01:32 00:01:36 no matter what facebook ads strategy
00:01:35 00:01:38 you're using
00:01:36 00:01:41 you can have the best advertiser in the
00:01:38 00:01:44 world if you do not have a good product
00:01:41 00:01:44 a good creative and a good website it is
00:01:44 00:01:47 not
00:01:44 00:01:48 going to work there is no strategy that
00:01:47 00:01:50 you can use that can
00:01:48 00:01:51 force these things to work and if you
00:01:50 00:01:54 have these things
00:01:51 00:01:55 you can use pretty much any strategy and
00:01:54 00:01:57 see results so
00:01:55 00:01:58 understand that because it is truly
00:01:57 00:01:59 important i also want you to understand
00:01:58 00:02:01 that you
00:01:59 00:02:02 are going to lose a little bit of money
00:02:01 00:02:04 when learning
00:02:02 00:02:05 facebook ads it's one of those things
00:02:04 00:02:08 that requires you
00:02:05 00:02:10 to pay to play there's no way to learn
00:02:08 00:02:12 facebook ads for free
00:02:10 00:02:13 maybe you could go intern at an agency
00:02:12 00:02:15 or something like that but
00:02:13 00:02:16 i wouldn't recommend it just set aside a
00:02:15 00:02:17 budget that you're comfortable with
00:02:16 00:02:20 spending
00:02:17 00:02:21 and use that to test fail and learn this
00:02:20 00:02:23 skill because it's truly
00:02:21 00:02:25 one of the most valuable skill sets that
00:02:23 00:02:27 you can have in this game so lastly you
00:02:25 00:02:29 need to understand the platform
00:02:27 00:02:31 and set up your columns correctly so you
00:02:29 00:02:32 know what you're doing when you run your
00:02:31 00:02:34 first
00:02:32 00:02:35 ads so let's take a look at the platform
00:02:34 00:02:37 here
00:02:35 00:02:39 on an account that i've ran in the past
00:02:37 00:02:41 you can see on this account i've spent
00:02:39 00:02:42 around three hundred thousand dollars
00:02:41 00:02:45 and we've done some pretty good numbers
00:02:42 00:02:46 with this as well it's around a 2.5
00:02:45 00:02:48 return
00:02:46 00:02:49 so that means we doubled our money and
00:02:48 00:02:51 then some and
00:02:49 00:02:53 what i want you guys to firstly do is go
00:02:51 00:02:55 through and set up your columns
00:02:53 00:02:57 just like this so we're not going to
00:02:55 00:02:58 break these down one by one
00:02:57 00:03:00 what you can do is just take a
00:02:58 00:03:03 screenshot of this right here
00:03:00 00:03:05 and just set up your columns like this
00:03:03 00:03:06 so when you're looking at your results
00:03:05 00:03:08 of your ads
00:03:06 00:03:10 you understand what is working and what
00:03:08 00:03:12 is not working because
00:03:10 00:03:13 by default the columns that facebook
00:03:12 00:03:15 gives you are
00:03:13 00:03:16 not that good they don't give you what
00:03:15 00:03:18 you need to see
00:03:16 00:03:20 to see if your ads are performing well
00:03:18 00:03:22 now the next thing i want to break down
00:03:20 00:03:23 is that facebook ads are divided into
00:03:22 00:03:26 layers
00:03:23 00:03:26 so the top layer is the campaign this is
00:03:26 00:03:28 where
00:03:26 00:03:30 you're going to hold all of your
00:03:28 00:03:30 audiences and your ads that you're going
00:03:30 00:03:33 to be using
00:03:30 00:03:35 to make money inside of your campaign
00:03:33 00:03:38 you're going to have ad sets
00:03:35 00:03:39 basically the ad sets are the audiences
00:03:38 00:03:42 that you're targeting
00:03:39 00:03:43 for your product and then inside of your
00:03:42 00:03:44 ad sets
00:03:43 00:03:46 you're going to have the actual ads
00:03:44 00:03:47 themselves which are your video
00:03:46 00:03:49 or photos that you're going to be
00:03:47 00:03:50 showing to your audience okay so now
00:03:49 00:03:53 that you have a basic
00:03:50 00:03:54 understanding of how the platform works
00:03:53 00:03:57 this is a breakdown of my
00:03:54 00:03:58 full facebook ads strategy so the first
00:03:57 00:04:00 phase
00:03:58 00:04:01 is optimization so that's going to be
00:04:00 00:04:03 refining your product
00:04:01 00:04:06 your landing page and your creative for
00:04:03 00:04:08 the highest chance of success this phase
00:04:06 00:04:09 is truly the most important one as a
00:04:08 00:04:11 beginner
00:04:09 00:04:12 and if you just skip this and go to the
00:04:11 00:04:14 other ones you're going to fail
00:04:12 00:04:16 the next one is interest testing then
00:04:14 00:04:17 we're going to go into mid scaling
00:04:16 00:04:20 and then lastly we'll tok about
00:04:17 00:04:21 explosive scaling which is what scaled
00:04:20 00:04:24 me past ten thousand dollars a day
00:04:21 00:04:26 consistently in sales so the first phase
00:04:24 00:04:28 of optimization
00:04:26 00:04:29 like i said without this it does not
00:04:28 00:04:32 matter what strategy you use
00:04:29 00:04:33 you have to get this right what i mean
00:04:32 00:04:35 by optimize
00:04:33 00:04:38 is to give your best effort and make
00:04:35 00:04:39 each piece of your funnel as good as
00:04:38 00:04:40 possible
00:04:39 00:04:42 so the three main things that you're
00:04:40 00:04:43 going to want to optimize is your
00:04:42 00:04:46 product selection
00:04:43 00:04:46 your landing page and your video
00:04:46 00:04:49 creative
00:04:46 00:04:50 but first things first the product so i
00:04:49 00:04:52 recommend
00:04:50 00:04:54 you guys only focus on products that are
00:04:52 00:04:56 already selling well
00:04:54 00:04:58 on facebook and instagram because if
00:04:56 00:04:59 somebody else has already been able to
00:04:58 00:05:02 sell this product
00:04:59 00:05:03 on that platform there's a high chance
00:05:02 00:05:04 that you can come in there and do the
00:05:03 00:05:07 exact same thing
00:05:04 00:05:08 we also want to focus on products that
00:05:07 00:05:09 have been launched in the last two to
00:05:08 00:05:11 three months
00:05:09 00:05:14 we don't want to find stuff that was
00:05:11 00:05:17 launched two years ago three years ago
00:05:14 00:05:18 the more recent and viral the better
00:05:17 00:05:20 want to find stuff that has recently
00:05:18 00:05:21 taken off so that we can come in and
00:05:20 00:05:24 ride that wave
00:05:21 00:05:24 as well and the last thing arguably the
00:05:24 00:05:27 most
00:05:24 00:05:28 important thing is finding products that
00:05:27 00:05:30 have room for
00:05:28 00:05:32 improvement so they have perhaps a bad
00:05:30 00:05:34 website a bad video ad
00:05:32 00:05:36 where you can come in add a little bit
00:05:34 00:05:37 more improvement like a better website
00:05:36 00:05:40 better video
00:05:37 00:05:40 and clean up where they're messing up at
00:05:40 00:05:42 so
00:05:40 00:05:44 if you can find a product that has all
00:05:42 00:05:46 three of these you've got a very high
00:05:44 00:05:46 chance of having a winning product on
00:05:46 00:05:49 your hands
00:05:46 00:05:51 now the second thing to look at is the
00:05:49 00:05:54 website itself now
00:05:51 00:05:56 i have a full video that i made around
00:05:54 00:05:58 i think three weeks ago on the exact web
00:05:56 00:06:00 design template that i'm using so you
00:05:58 00:06:02 can go check that out if you want
00:06:00 00:06:04 but seriously you need to have a
00:06:02 00:06:07 trustworthy branded website
00:06:04 00:06:08 this is going to increase your success
00:06:07 00:06:11 rate significantly
00:06:08 00:06:12 and i honestly believe that if you don't
00:06:11 00:06:14 have this it's like
00:06:12 00:06:15 playing the game on expert mode it's so
00:06:14 00:06:16 much harder
00:06:15 00:06:18 and it's going to waste a lot more of
00:06:16 00:06:19 your money i would say the most
00:06:18 00:06:22 important part
00:06:19 00:06:23 for advertising is the actual landing
00:06:22 00:06:25 page itself so
00:06:23 00:06:27 on your website you have a bunch of
00:06:25 00:06:29 products but when you click
00:06:27 00:06:31 on the product you have the landing page
00:06:29 00:06:33 which is the product page
00:06:31 00:06:35 so this is an example of a product page
00:06:33 00:06:38 template that i like to use
00:06:35 00:06:41 so we have a nice clean title okay we
00:06:38 00:06:44 put our product on discount on sale so
00:06:41 00:06:46 the customer has this offer to purchase
00:06:44 00:06:47 we have really nice clean images that
00:06:46 00:06:49 show the product
00:06:47 00:06:50 in different environments that show the
00:06:49 00:06:53 product by itself
00:06:50 00:06:56 i usually include this right here to
00:06:53 00:06:58 incentivize the customer to buy more
00:06:56 00:07:00 we add some type of headline just to
00:06:58 00:07:01 give them a basic understanding of what
00:07:00 00:07:04 the product is
00:07:01 00:07:06 i add a gif i add a basic breakdown of
00:07:04 00:07:08 the product
00:07:06 00:07:10 and then i add an image and just break
00:07:08 00:07:13 down the benefits of using this
00:07:10 00:07:14 product along with another image i also
00:07:13 00:07:17 like to use these add to cart
00:07:14 00:07:18 stiky buttons so this is just a basic
00:07:17 00:07:20 breakdown of
00:07:18 00:07:22 a store and landing page setup that i
00:07:20 00:07:23 use so if you're looking for some
00:07:22 00:07:24 inspiration
00:07:23 00:07:26 there you go now a good product and
00:07:24 00:07:29 website are super important
00:07:26 00:07:30 but a good video creative will make or
00:07:29 00:07:33 break your success
00:07:30 00:07:35 with facebook now when i say creative i
00:07:33 00:07:37 mean the ad that the customer is going
00:07:35 00:07:38 to be seeing when you advertise the
00:07:37 00:07:41 product so
00:07:38 00:07:41 the entire focus of your ad should be to
00:07:41 00:07:44 hook them
00:07:41 00:07:45 in and get them to click to your website
00:07:44 00:07:48 to get them
00:07:45 00:07:48 hooked the first five seconds are by far
00:07:48 00:07:51 the most
00:07:48 00:07:53 important part the typical flow of a
00:07:51 00:07:56 winning creative goes like this
00:07:53 00:07:57 so you show the problem and you solve
00:07:56 00:07:57 the problem and we're going to look at
00:07:57 00:08:00 an
00:07:57 00:08:01 example in two seconds then you show the
00:08:00 00:08:04 benefits of the product
00:08:01 00:08:05 you show some social proof like reviews
00:08:04 00:08:07 or somebody using your product
00:08:05 00:08:09 and then you give them a call to action
00:08:07 00:08:11 to click and go shop on your website
00:08:09 00:08:13 so this is actually an example of a
00:08:11 00:08:15 winning creative that i saw on my feed
00:08:13 00:08:17 you can see right away they showed this
00:08:15 00:08:19 problem about neck pain
00:08:17 00:08:21 they show this girl with her slouched
00:08:19 00:08:23 back they show the solution
00:08:21 00:08:25 which is their pillow then they tok
00:08:23 00:08:28 about the benefits of using this product
00:08:25 00:08:29 how it aligns your spine at a 65 degree
00:08:28 00:08:31 angle
00:08:29 00:08:32 they show you the problem with
00:08:31 00:08:35 traditional pillows
00:08:32 00:08:35 and that their pillow perfectly aligns
00:08:35 00:08:37 your neck
00:08:35 00:08:39 and your spine and then they just keep
00:08:37 00:08:40 going through they give you this
00:08:39 00:08:43 guarantee so
00:08:40 00:08:45 pain free or your money back and then
00:08:43 00:08:48 they just do the call to action so
00:08:45 00:08:50 30 night free trial 50 off today and
00:08:48 00:08:51 then you can click the link and go to
00:08:50 00:08:53 their website so
00:08:51 00:08:54 that's a good example of what a winning
00:08:53 00:08:57 facebook creative
00:08:54 00:08:58 looks like in terms of their copy it's
00:08:57 00:09:00 pretty simple
00:08:58 00:09:03 says meet the perfect pillow our
00:09:00 00:09:05 revolutionary pillow is back in stok
00:09:03 00:09:08 we sold out in just three days they're
00:09:05 00:09:10 basically going off the scarcity angle
00:09:08 00:09:12 usually with copy i don't do exactly
00:09:10 00:09:13 this but something along those lines
00:09:12 00:09:16 will work just fine
00:09:13 00:09:17 i recommend you guys make a list of like
00:09:16 00:09:19 10 viral
00:09:17 00:09:21 ads you see in your feed and just study
00:09:19 00:09:23 them and see what's worked best for
00:09:21 00:09:24 those people so there's two ways to make
00:09:23 00:09:26 these video ads
00:09:24 00:09:29 the first way which is what i would
00:09:26 00:09:31 recommend is studying successful ads
00:09:29 00:09:32 just like i told you make a list of 10
00:09:31 00:09:34 successful ads
00:09:32 00:09:36 and learn how to make them yourself
00:09:34 00:09:38 based off that template this
00:09:36 00:09:39 is harder and it's going to take some
00:09:38 00:09:42 time to learn
00:09:39 00:09:44 but everybody that i've seen really
00:09:42 00:09:46 scale with ecommerce and drop shipping
00:09:44 00:09:47 knows how to edit videos or they learn
00:09:46 00:09:50 how to edit videos
00:09:47 00:09:51 there's a real correlation between a
00:09:50 00:09:53 good video
00:09:51 00:09:55 and a scaling drop shipping store so
00:09:53 00:09:56 it's one of the best skills you can ever
00:09:55 00:09:58 learn you can also
00:09:56 00:10:00 pay someone to do it for you if you want
00:09:58 00:10:03 to do that i recommend hiring bands off
00:10:00 00:10:04 ads they make really good videos i've
00:10:03 00:10:07 worked with them in the past
00:10:04 00:10:07 and also i have a service called viral
00:10:07 00:10:10 vault
00:10:07 00:10:12 where we deliver products directly to
00:10:10 00:10:14 you with video ads that are already done
00:10:12 00:10:16 so you don't have to make them yourself
00:10:14 00:10:18 but seriously forget all of that learn
00:10:16 00:10:20 how to do it yourself
00:10:18 00:10:22 that skill is going to pay off 100x in
00:10:20 00:10:24 your journey all right so once you feel
00:10:22 00:10:26 like you've got that first phase down
00:10:24 00:10:28 now we're going to get into the interest
00:10:26 00:10:30 testing this is showing your product to
00:10:28 00:10:32 an audience that is likely to buy it
00:10:30 00:10:34 to gauge interest and see if people are
00:10:32 00:10:36 going to purchase
00:10:34 00:10:37 now the goal in this phase is to find a
00:10:36 00:10:40 couple
00:10:37 00:10:42 profitable ad sets and interest now
00:10:40 00:10:44 before launching your first campaign
00:10:42 00:10:45 you need to understand your numbers the
00:10:44 00:10:47 two most important things to know are
00:10:45 00:10:49 your break even point
00:10:47 00:10:51 and your break even ross and let's
00:10:49 00:10:52 calculate those together for the product
00:10:51 00:10:54 i just showed you
00:10:52 00:10:55 all right so on aliexpress this product
00:10:54 00:10:58 cost around 10
00:10:55 00:11:00 to ship and send out to the customer and
00:10:58 00:11:02 as you can see we're selling it for 30.
00:11:00 00:11:03 so to calculate the break even point we
00:11:02 00:11:06 take 30
00:11:03 00:11:09 minus 10 and that's going to give us 20
00:11:06 00:11:11 so that means that we can spend up to 20
00:11:09 00:11:14 dollars to profitably get a customer
00:11:11 00:11:16 on this product now the next thing we
00:11:14 00:11:19 need to understand is our breakeven row
00:11:16 00:11:21 as which is even more important so
00:11:19 00:11:22 we're going to take the sale price which
00:11:21 00:11:24 is 30
00:11:22 00:11:25 and we're going to divide it by this
00:11:24 00:11:29 number
00:11:25 00:11:31 so we say 30 divided by 20.
00:11:29 00:11:32 and that tells us that our break even
00:11:31 00:11:35 return on
00:11:32 00:11:36 ad spend is a 1.5 now that might not
00:11:35 00:11:38 make sense to you right now
00:11:36 00:11:40 but just make sure to write down both of
00:11:38 00:11:41 those numbers for your product
00:11:40 00:11:43 because you're going to need them once
00:11:41 00:11:45 you start running ads and it's gonna
00:11:43 00:11:47 make it so much clearer if your product
00:11:45 00:11:48 is successful or not so once you've got
00:11:47 00:11:50 everything optimized and you've got your
00:11:48 00:11:52 numbers written down it's time to launch
00:11:50 00:11:53 your first testing campaign so what i
00:11:52 00:11:56 recommend
00:11:53 00:11:58 is you make a campaign with 10 ad sets
00:11:56 00:12:00 at 10 to 20 dollars per day
00:11:58 00:12:02 each ad set is gonna have one to three
00:12:00 00:12:04 targeting options inside of it
00:12:02 00:12:06 and overall your audience size should be
00:12:04 00:12:08 over one million
00:12:06 00:12:10 usually i like to just stik with one
00:12:08 00:12:13 targeting option per ad set
00:12:10 00:12:14 but if you can't get over a million with
00:12:13 00:12:17 just one targeting
00:12:14 00:12:18 you can add another one or two to get
00:12:17 00:12:20 over a million
00:12:18 00:12:22 i would recommend targeting broad
00:12:20 00:12:23 audiences that are closely related to
00:12:22 00:12:25 your product
00:12:23 00:12:27 and using the suggestions tool that
00:12:25 00:12:29 facebook provides
00:12:27 00:12:31 to come up with more ideas for targeting
00:12:29 00:12:33 as for the settings on these ad sets
00:12:31 00:12:35 i recommend using the big four countries
00:12:33 00:12:38 which is us uk
00:12:35 00:12:41 canada and australia using automatik
00:12:38 00:12:43 placements and one day click attribution
00:12:41 00:12:45 once again these things matter but not
00:12:43 00:12:48 as much as having a good
00:12:45 00:12:49 creative product and website i cannot
00:12:48 00:12:50 stress that enough
00:12:49 00:12:52 if there's one thing you take away from
00:12:50 00:12:54 this video let it be that so you're
00:12:52 00:12:55 going to want to let each ad set run
00:12:54 00:12:57 until the break even point and kill the
00:12:55 00:12:57 ones that don't have a sale at that
00:12:57 00:13:00 point
00:12:57 00:13:02 you could also kill them early if it
00:13:00 00:13:04 hits any of these metrics so the cost
00:13:02 00:13:07 per link click is above 250
00:13:04 00:13:08 the cpm is above 50 dollars and there's
00:13:07 00:13:11 no add to cart
00:13:08 00:13:13 after 15 spent if you see any of these
00:13:11 00:13:14 it's a pretty clear sign that that ad
00:13:13 00:13:16 set is not going to work
00:13:14 00:13:17 so i would just go ahead and kill it to
00:13:16 00:13:20 be honest so if you did everything
00:13:17 00:13:22 correctly and the product has potential
00:13:20 00:13:24 you'll find at least three ad sets that
00:13:22 00:13:26 are profitable and consistently making
00:13:24 00:13:28 sales every single day
00:13:26 00:13:29 and you might be on to a product that
00:13:28 00:13:31 can scale to that next level so you
00:13:29 00:13:33 should keep those winning ad sets
00:13:31 00:13:34 running and move on to the next phase
00:13:33 00:13:37 all right so the next phase is mid
00:13:34 00:13:38 scaling and retargeting basically
00:13:37 00:13:40 we're gonna be introducing more
00:13:38 00:13:42 audiences to scale to a thousand to five
00:13:40 00:13:45 thousand dollars a day in sales
00:13:42 00:13:46 this is really the difference maker at
00:13:45 00:13:48 this point
00:13:46 00:13:50 you need to make sure to do this because
00:13:48 00:13:51 it's literally going to double your
00:13:50 00:13:52 chances of success and honestly like
00:13:51 00:13:54 this is the secret
00:13:52 00:13:56 between the stories that scale and the
00:13:54 00:13:58 ones that don't so
00:13:56 00:14:00 there are a couple minor optimizations
00:13:58 00:14:01 into your website they're going to make
00:14:00 00:14:04 a massive difference
00:14:01 00:14:05 the first one is a faster load time the
00:14:04 00:14:07 second one is a better conversion rate
00:14:05 00:14:10 the third one is upsells and the last
00:14:07 00:14:12 one is email and sms marketing so
00:14:10 00:14:14 if you take the time to work on these
00:14:12 00:14:16 things it's going to make running ads
00:14:14 00:14:17 so much easier because your customers
00:14:16 00:14:18 are going to have a better experience
00:14:17 00:14:20 shopping with you
00:14:18 00:14:22 you're going to make more money per sale
00:14:20 00:14:23 and you're going to make more money per
00:14:22 00:14:25 customer
00:14:23 00:14:26 when you hit them with sms and email
00:14:25 00:14:29 marketing to use
00:14:26 00:14:30 upsells i recommend using one click
00:14:29 00:14:32 upsell by zipify
00:14:30 00:14:33 they have a really good app i make a lot
00:14:32 00:14:36 of money from it every single day
00:14:33 00:14:38 and then for emails and sms marketing
00:14:36 00:14:40 you can use clavio
00:14:38 00:14:41 and sms bump if you can afford to spend
00:14:40 00:14:42 more
00:14:41 00:14:44 to get a customer you're going to be
00:14:42 00:14:45 able to consistently
00:14:44 00:14:47 outbid the people that are competing
00:14:45 00:14:49 with you and scale your products
00:14:47 00:14:51 much further so hopefully that wasn't
00:14:49 00:14:53 too complicated but i'm telling you
00:14:51 00:14:54 this makes a huge difference all right
00:14:53 00:14:56 so this is how you're going to go from
00:14:54 00:14:58 100 to 500
00:14:56 00:15:00 a day to over a thousand dollars a day
00:14:58 00:15:01 pretty quickly so the three main methods
00:15:00 00:15:02 that i use for mid scaling are
00:15:01 00:15:05 horizontal
00:15:02 00:15:07 retargeting and basic look-alikes i also
00:15:05 00:15:08 want to mention that at this stage it's
00:15:07 00:15:10 super
00:15:08 00:15:12 important to make your own video and not
00:15:10 00:15:14 use footage from the internet because
00:15:12 00:15:16 your chance of getting banned is very
00:15:14 00:15:18 high because you're scaling the product
00:15:16 00:15:20 a lot of people are seeing your ad and
00:15:18 00:15:21 all it takes is for one person to report
00:15:20 00:15:23 your video
00:15:21 00:15:26 and your whole ad account gets shut down
00:15:23 00:15:28 so you can order your product from
00:15:26 00:15:29 amazon and just recreate your winning
00:15:28 00:15:32 video ad
00:15:29 00:15:33 with your phone just make it simple
00:15:32 00:15:34 clean straight to the point
00:15:33 00:15:36 and you're probably even gonna see
00:15:34 00:15:38 better results with that ad
00:15:36 00:15:39 than the one you were running with other
00:15:38 00:15:40 people's footage at least that's what
00:15:39 00:15:43 happened to me
00:15:40 00:15:43 alright so horizontal scaling is simply
00:15:43 00:15:46 launching
00:15:43 00:15:48 more ad sets to find more winning
00:15:46 00:15:50 audiences so this is really simple to do
00:15:48 00:15:52 just launch three to five new ad sets
00:15:50 00:15:54 every single day
00:15:52 00:15:56 with new audiences in your testing
00:15:54 00:15:59 campaign no sales at the breakeven point
00:15:56 00:16:01 we're gonna kill it no link clicks at
00:15:59 00:16:03 two dollars and fifty cents we're gonna
00:16:01 00:16:06 kill it and so on and so forth
00:16:03 00:16:07 but if you're lucky and your product is
00:16:06 00:16:09 good and everything is optimized
00:16:07 00:16:10 you're going to be finding more
00:16:09 00:16:12 audiences and more winners
00:16:10 00:16:14 and now you're going to be building this
00:16:12 00:16:16 machine of profitable ad sets
00:16:14 00:16:18 that's going to consistently generate
00:16:16 00:16:18 sales every day the next step that is
00:16:18 00:16:20 super
00:16:18 00:16:22 important is setting up your retargeting
00:16:20 00:16:24 campaigns so
00:16:22 00:16:25 retargeting campaigns basically allow
00:16:24 00:16:27 you to advertise the people who have
00:16:25 00:16:29 already interacted with your store
00:16:27 00:16:31 these are always going to be your most
00:16:29 00:16:32 profitable campaigns
00:16:31 00:16:34 you're not going to be spending a ton of
00:16:32 00:16:35 money on them but they're going to bring
00:16:34 00:16:38 in the most
00:16:35 00:16:39 profitable numbers every single day to
00:16:38 00:16:42 set them up you need to go
00:16:39 00:16:44 into the audiences tab and create custom
00:16:42 00:16:47 audiences for 50
00:16:44 00:16:47 video viewers view content add to cart
00:16:47 00:16:49 and check out
00:16:47 00:16:51 so the most important part of
00:16:49 00:16:51 retargeting is the creative that you're
00:16:51 00:16:53 using
00:16:51 00:16:55 in those campaigns so there's two main
00:16:53 00:16:58 types of creatives i like to use when
00:16:55 00:16:59 doing retargeting the first one is a
00:16:58 00:17:02 simple
00:16:59 00:17:05 image with a discount code on the photo
00:17:02 00:17:07 and the other one is a customer review
00:17:05 00:17:07 now for that you can just have a friend
00:17:07 00:17:09 do it
00:17:07 00:17:11 just have them film a video of them
00:17:09 00:17:13 toking good about your product
00:17:11 00:17:14 both of those type of ads do extremely
00:17:13 00:17:16 well because
00:17:14 00:17:18 your person that was going to buy the
00:17:16 00:17:19 product was interested right they came
00:17:18 00:17:21 to your website
00:17:19 00:17:23 they clicked on your video but maybe
00:17:21 00:17:25 they got distracted or something so
00:17:23 00:17:27 you need to give them some incentive to
00:17:25 00:17:29 come back and social proof
00:17:27 00:17:31 or a discount is a great way to do it
00:17:29 00:17:33 and if you can combine the two
00:17:31 00:17:34 you've usually got a winning campaign so
00:17:33 00:17:36 to do
00:17:34 00:17:38 the next step all you need to do is
00:17:36 00:17:42 launch a cbo campaign
00:17:38 00:17:43 with a 20 to 50 a day budget you want to
00:17:42 00:17:45 create four ad sets
00:17:43 00:17:46 with each of your custom audiences
00:17:45 00:17:50 separated as
00:17:46 00:17:53 the targeting so one ad set for your
00:17:50 00:17:55 video viewers one for view content one
00:17:53 00:17:57 for add to cart one for checkout
00:17:55 00:17:59 and then you want to take your two
00:17:57 00:18:00 creatives that you made and duplicate
00:17:59 00:18:02 them across
00:18:00 00:18:04 each ad set now one thing i forgot to
00:18:02 00:18:07 mention is the actual copy
00:18:04 00:18:07 of your retargeting ad so what i like to
00:18:07 00:18:10 do
00:18:07 00:18:11 is just saying we're running a limited
00:18:10 00:18:13 time sale
00:18:11 00:18:15 or we saw you were interested in this
00:18:13 00:18:18 we're about to run out
00:18:15 00:18:20 click the link to get 30 off 40
00:18:18 00:18:22 off this works extremely well for the
00:18:20 00:18:22 reason that i said before they were
00:18:22 00:18:24 interested
00:18:22 00:18:26 and we're just kind of walking them back
00:18:24 00:18:28 through to buy the product so
00:18:26 00:18:30 now also in the mid scaling phase you
00:18:28 00:18:31 can launch some basic
00:18:30 00:18:32 look-alike audiences these are the
00:18:31 00:18:33 things that are really going to take you
00:18:32 00:18:35 to that
00:18:33 00:18:36 fifteen hundred to three thousand dollar
00:18:35 00:18:38 a day level
00:18:36 00:18:40 so you wanna go to the audiences tab and
00:18:38 00:18:43 create a custom audience for
00:18:40 00:18:45 video viewers view content and website
00:18:43 00:18:47 viewers if you haven't already done that
00:18:45 00:18:49 so once you have at least 2 000
00:18:47 00:18:51 conversions for that objective
00:18:49 00:18:52 you can go ahead and create your
00:18:51 00:18:55 look-alike audience now
00:18:52 00:18:56 what i do is i make five look-alike
00:18:55 00:18:59 audiences
00:18:56 00:19:00 per objective with this setup so i do
00:18:59 00:19:03 one percent
00:19:00 00:19:03 one to three percent three to five five
00:19:03 00:19:06 to seven
00:19:03 00:19:07 and seven to ten this gives you five new
00:19:06 00:19:10 audiences
00:19:07 00:19:10 that you can use to test in a brand new
00:19:10 00:19:13 campaign
00:19:10 00:19:14 which is great because if three of them
00:19:13 00:19:16 work now you have
00:19:14 00:19:18 three new audiences that you can scale
00:19:16 00:19:20 with right so i like to use cbo
00:19:18 00:19:22 campaigns for testing with look-alikes
00:19:20 00:19:24 because i found that it performs better
00:19:22 00:19:26 so you want to make a new campaign with
00:19:24 00:19:28 a hundred dollar a day cbo as a minimum
00:19:26 00:19:30 you can always spend more
00:19:28 00:19:32 with five ad sets and instead of using
00:19:30 00:19:33 interest for targeting
00:19:32 00:19:35 you want to use the look-alike audience
00:19:33 00:19:37 that you created so
00:19:35 00:19:39 one ad set is going to have the one
00:19:37 00:19:40 percent another ad set is going to have
00:19:39 00:19:41 to one to three percent
00:19:40 00:19:44 another ad set is gonna have three to
00:19:41 00:19:46 five all the way up to seven to ten
00:19:44 00:19:48 so we wanna keep all the settings the
00:19:46 00:19:50 same as your testing campaign
00:19:48 00:19:51 the only thing i recommend changing is
00:19:50 00:19:53 the location
00:19:51 00:19:54 i like to separate look-alikes by
00:19:53 00:19:57 country so i have
00:19:54 00:19:59 more audiences to test so if this phase
00:19:57 00:20:01 is a success
00:19:59 00:20:03 you will now have three to five new
00:20:01 00:20:04 campaigns that are each spending around
00:20:03 00:20:06 a hundred dollars a day
00:20:04 00:20:07 your interest testing campaign will have
00:20:06 00:20:09 a bunch of winners
00:20:07 00:20:10 and your retargeting campaign is gonna
00:20:09 00:20:12 clean up every single day
00:20:10 00:20:14 and this is gonna take you past a
00:20:12 00:20:16 thousand dollars a day in sales
00:20:14 00:20:17 if you did it really well you should be
00:20:16 00:20:18 around three thousand dollars a day in
00:20:17 00:20:20 sales
00:20:18 00:20:21 and if you're consistently getting
00:20:20 00:20:23 results with this
00:20:21 00:20:25 it's time to scale big and you can use
00:20:23 00:20:26 the explosive scaling methods i'm about
00:20:25 00:20:28 to share with you now
00:20:26 00:20:30 so these methods are how i was able to
00:20:28 00:20:32 scale to almost twenty thousand dollars
00:20:30 00:20:33 a day and how i will get past thirty
00:20:32 00:20:34 thousand dollars a day this year which
00:20:33 00:20:36 is my
00:20:34 00:20:39 goal some products do have a cap and
00:20:36 00:20:41 they can't scale past a certain level
00:20:39 00:20:43 but if you're consistently getting
00:20:41 00:20:45 results with mid scaling
00:20:43 00:20:46 and you have room to grow which is you
00:20:45 00:20:49 know some decent margins
00:20:46 00:20:52 then try this out so at this point
00:20:49 00:20:53 you need a custom video and you need to
00:20:52 00:20:55 optimize website or
00:20:53 00:20:56 it's just not going to work out but if
00:20:55 00:20:57 you feel confident and you have those
00:20:56 00:21:00 things
00:20:57 00:21:01 then let's get into these strategies so
00:21:00 00:21:04 the first one
00:21:01 00:21:05 is a scaling cbo basically you're going
00:21:04 00:21:07 to take your top
00:21:05 00:21:08 interest and duplicate them into a new
00:21:07 00:21:12 cbo campaign
00:21:08 00:21:13 at 500 a day you can always do more
00:21:12 00:21:16 i usually do around a thousand dollars a
00:21:13 00:21:18 day but i'm being conservative here
00:21:16 00:21:20 this is going to become your interest
00:21:18 00:21:21 scaling campaign and the way that this
00:21:20 00:21:23 works
00:21:21 00:21:25 is that you're constantly testing new
00:21:23 00:21:28 interests in your testing campaign
00:21:25 00:21:30 and you're duplicating the winners over
00:21:28 00:21:31 to your scaling campaign so you create
00:21:30 00:21:33 this machine
00:21:31 00:21:34 where you test you take your winners and
00:21:33 00:21:37 you keep cycling in
00:21:34 00:21:38 new audiences to your scaling campaign
00:21:37 00:21:40 this works like a charm
00:21:38 00:21:41 and this is where you're gonna see a lot
00:21:40 00:21:43 of your success coming from
00:21:41 00:21:45 the next thing that you need to do is
00:21:43 00:21:46 hitting every single look-alike that you
00:21:45 00:21:48 have so
00:21:46 00:21:50 using that same look-alike testing that
00:21:48 00:21:52 i showed you before
00:21:50 00:21:54 you want to launch every single
00:21:52 00:21:56 look-alike that you can on your ad
00:21:54 00:21:56 account and i'm not exaggerating when i
00:21:56 00:21:59 say
00:21:56 00:22:00 every single one all conversion
00:21:59 00:22:02 objectives
00:22:00 00:22:03 all countries because the goal is to
00:22:02 00:22:05 find as
00:22:03 00:22:06 many winning audiences as possible
00:22:05 00:22:09 that's all we're trying to do here
00:22:06 00:22:11 and with lookalikes we can literally tap
00:22:09 00:22:12 into thousands of audiences when you
00:22:11 00:22:14 start
00:22:12 00:22:17 getting into different countries 25
00:22:14 00:22:19 video view three second video view
00:22:17 00:22:20 there's so many different variations
00:22:19 00:22:23 that you actually have
00:22:20 00:22:24 hundreds of audiences to play with and
00:22:23 00:22:26 if you find
00:22:24 00:22:29 50 audiences that are working really
00:22:26 00:22:30 well congratulations you just added five
00:22:29 00:22:32 thousand dollars a day or more in
00:22:30 00:22:35 revenue to your business so
00:22:32 00:22:36 it's a no-brainer to test every single
00:22:35 00:22:40 look like in your ad account
00:22:36 00:22:42 and the last thing that i use to
00:22:40 00:22:44 really scale high this strategy alone
00:22:42 00:22:45 scaled me past eighteen thousand dollars
00:22:44 00:22:47 a day
00:22:45 00:22:50 is super look-alikes so you're gonna set
00:22:47 00:22:50 a new cbo campaign at a thousand dollars
00:22:50 00:22:53 a day
00:22:50 00:22:54 with five ad sets and then you're gonna
00:22:53 00:22:56 take your top
00:22:54 00:22:58 three performing look-alike objectives
00:22:56 00:23:00 and combine them into one ad set
00:22:58 00:23:02 based on their percentage sounds
00:23:00 00:23:04 confusing this is how it works
00:23:02 00:23:06 so let's say across your whole ad
00:23:04 00:23:08 account the best performing look-alikes
00:23:06 00:23:11 where your view content look-alikes
00:23:08 00:23:13 your add to cart and your video views
00:23:11 00:23:16 you're gonna make a new campaign
00:23:13 00:23:17 where in one ad set you combine your one
00:23:16 00:23:19 percent
00:23:17 00:23:21 video views one percent view content and
00:23:19 00:23:23 one percent add to cart
00:23:21 00:23:26 then you make another ad set where you
00:23:23 00:23:26 combine the one to three percent of all
00:23:26 00:23:28 of those
00:23:26 00:23:30 then you make another ad set where you
00:23:28 00:23:32 combine the three to five of all those
00:23:30 00:23:33 basically you're combining your top
00:23:32 00:23:35 look-alike
00:23:33 00:23:36 audiences into this ultra powerful
00:23:35 00:23:39 campaign
00:23:36 00:23:40 and giving it free range to spend a ton
00:23:39 00:23:42 of money
00:23:40 00:23:45 this is an insane strategy for scaling
00:23:42 00:23:48 and it works extremely well
00:23:45 00:23:49 so honestly scaling high is simply a
00:23:48 00:23:52 matter of optimizing your funnel and
00:23:49 00:23:54 testing as many audiences as possible
00:23:52 00:23:56 if you do that you'll be able to scale
00:23:54 00:23:58 past ten thousand dollars a day
00:23:56 00:24:00 it's not going to be easy but it will
00:23:58 00:24:02 work as long as you stay dedicated and
00:24:00 00:24:04 you focus on optimization
00:24:02 00:24:06 at scale you can get away with doing all
00:24:04 00:24:07 types of stuff like
00:24:06 00:24:09 one of my top performing ad sets right
00:24:07 00:24:10 now literally has no targeting in it at
00:24:09 00:24:11 all
00:24:10 00:24:14 because i've spent so much time
00:24:11 00:24:14 optimizing the video and the website
00:24:14 00:24:16 itself
00:24:14 00:24:18 alright so i hope you guys enjoyed this
00:24:16 00:24:19 video and the strategy wasn't too
00:24:18 00:24:20 complicated
00:24:19 00:24:22 i tried to share everything that i do
00:24:20 00:24:24 inside of my ad account and make it as
00:24:22 00:24:26 beginner friendly as possible
00:24:24 00:24:28 so if you found some value from this
00:24:26 00:24:30 video feel free to drop a like and let
00:24:28 00:24:32 me know in the comments down below
00:24:30 00:24:34 sorry if my energy's a little off in
00:24:32 00:24:34 this video as well i'm really sick right
00:24:34 00:24:36 now
00:24:34 00:24:38 but i had to get a video out for you
00:24:36 00:24:40 guys every week because i made that
00:24:38 00:24:40 promise to you stay tuned for a new
00:24:40 00:24:42 video
00:24:40 00:24:44 next friday hopefully i'll be feeling
00:24:42 00:24:46 better then and my energy will be much
00:24:44 00:24:47 higher and comment down below
00:24:46 00:24:49 if there's any other topics or video
00:24:47 00:24:50 ideas that you guys want me to cover
00:24:49 00:24:52 thank you guys so much for watching i
00:24:50 00:25:01 hope you have a great weekend
00:24:52 00:25:01 i'll tok to you soon peace
00:25:02 00:25:04 you