Facebook Ads For Shopify Dropshipping | Master FB Ads In 25 Minutes
Published on: November 27 2022 by Jordan Welch
Facebook Ads For Shopify Dropshipping | Master FB Ads In 25 Minutes
Table of Contents
Facebook Ads For Shopify Dropshipping | Master FB Ads In 25 Minutes
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | facebook ads are hands down the best way |
| 00:00:02 | 00:00:06 | to grow a shopify store |
| 00:00:04 | 00:00:08 | but as a beginner they can be extremely |
| 00:00:06 | 00:00:10 | confusing and hard to understand so |
| 00:00:08 | 00:00:12 | after running my own ads for a few years |
| 00:00:10 | 00:00:14 | and spending over a million dollars on |
| 00:00:12 | 00:00:16 | just facebook ads i'm going to be |
| 00:00:14 | 00:00:18 | sharing my entire strategy |
| 00:00:16 | 00:00:20 | in this video and i'm going to make it |
| 00:00:18 | 00:00:21 | as simple and beginner friendly as |
| 00:00:20 | 00:00:23 | possible |
| 00:00:21 | 00:00:25 | if you're new here my name is jordan and |
| 00:00:23 | 00:00:27 | i'm currently documenting the entire |
| 00:00:25 | 00:00:30 | process of growing my ecommerce brand |
| 00:00:27 | 00:00:31 | with as much transparency as possible so |
| 00:00:30 | 00:00:31 | if you're interested in starting your |
| 00:00:31 | 00:00:33 | own |
| 00:00:31 | 00:00:35 | online store and you want to follow my |
| 00:00:33 | 00:00:37 | journey make sure to subscribe |
| 00:00:35 | 00:00:38 | down below for new videos every single |
| 00:00:37 | 00:00:40 | friday |
| 00:00:38 | 00:00:42 | alright let's get started now as a |
| 00:00:40 | 00:00:44 | beginner there are a couple things that |
| 00:00:42 | 00:00:46 | you need to know before |
| 00:00:44 | 00:00:47 | running your first ads the first thing |
| 00:00:46 | 00:00:49 | is that facebook |
| 00:00:47 | 00:00:51 | is an auction based ad platform this |
| 00:00:49 | 00:00:52 | essentially means that when you're |
| 00:00:51 | 00:00:55 | running ads on |
| 00:00:52 | 00:00:58 | facebook you are bidding against other |
| 00:00:55 | 00:00:59 | advertisers for your position in the |
| 00:00:58 | 00:01:02 | news feed so |
| 00:00:59 | 00:01:03 | let's say you and another drop shipper |
| 00:01:02 | 00:01:05 | are selling the same exact |
| 00:01:03 | 00:01:06 | product and you're targeting the same |
| 00:01:05 | 00:01:10 | exact audience |
| 00:01:06 | 00:01:12 | you're directly bidding with that person |
| 00:01:10 | 00:01:14 | to get in front of your ideal customer |
| 00:01:12 | 00:01:16 | so how can you win that bid |
| 00:01:14 | 00:01:18 | and see cheaper cost and increase your |
| 00:01:16 | 00:01:20 | chances of success |
| 00:01:18 | 00:01:22 | the way that has worked the best for me |
| 00:01:20 | 00:01:25 | and all the research that i've done |
| 00:01:22 | 00:01:26 | has led to having a good product a good |
| 00:01:25 | 00:01:28 | video |
| 00:01:26 | 00:01:29 | and a good website we're gonna break |
| 00:01:28 | 00:01:31 | these all down |
| 00:01:29 | 00:01:32 | in this video but it leads me to my next |
| 00:01:31 | 00:01:35 | point |
| 00:01:32 | 00:01:36 | no matter what facebook ads strategy |
| 00:01:35 | 00:01:38 | you're using |
| 00:01:36 | 00:01:41 | you can have the best advertiser in the |
| 00:01:38 | 00:01:44 | world if you do not have a good product |
| 00:01:41 | 00:01:44 | a good creative and a good website it is |
| 00:01:44 | 00:01:47 | not |
| 00:01:44 | 00:01:48 | going to work there is no strategy that |
| 00:01:47 | 00:01:50 | you can use that can |
| 00:01:48 | 00:01:51 | force these things to work and if you |
| 00:01:50 | 00:01:54 | have these things |
| 00:01:51 | 00:01:55 | you can use pretty much any strategy and |
| 00:01:54 | 00:01:57 | see results so |
| 00:01:55 | 00:01:58 | understand that because it is truly |
| 00:01:57 | 00:01:59 | important i also want you to understand |
| 00:01:58 | 00:02:01 | that you |
| 00:01:59 | 00:02:02 | are going to lose a little bit of money |
| 00:02:01 | 00:02:04 | when learning |
| 00:02:02 | 00:02:05 | facebook ads it's one of those things |
| 00:02:04 | 00:02:08 | that requires you |
| 00:02:05 | 00:02:10 | to pay to play there's no way to learn |
| 00:02:08 | 00:02:12 | facebook ads for free |
| 00:02:10 | 00:02:13 | maybe you could go intern at an agency |
| 00:02:12 | 00:02:15 | or something like that but |
| 00:02:13 | 00:02:16 | i wouldn't recommend it just set aside a |
| 00:02:15 | 00:02:17 | budget that you're comfortable with |
| 00:02:16 | 00:02:20 | spending |
| 00:02:17 | 00:02:21 | and use that to test fail and learn this |
| 00:02:20 | 00:02:23 | skill because it's truly |
| 00:02:21 | 00:02:25 | one of the most valuable skill sets that |
| 00:02:23 | 00:02:27 | you can have in this game so lastly you |
| 00:02:25 | 00:02:29 | need to understand the platform |
| 00:02:27 | 00:02:31 | and set up your columns correctly so you |
| 00:02:29 | 00:02:32 | know what you're doing when you run your |
| 00:02:31 | 00:02:34 | first |
| 00:02:32 | 00:02:35 | ads so let's take a look at the platform |
| 00:02:34 | 00:02:37 | here |
| 00:02:35 | 00:02:39 | on an account that i've ran in the past |
| 00:02:37 | 00:02:41 | you can see on this account i've spent |
| 00:02:39 | 00:02:42 | around three hundred thousand dollars |
| 00:02:41 | 00:02:45 | and we've done some pretty good numbers |
| 00:02:42 | 00:02:46 | with this as well it's around a 2.5 |
| 00:02:45 | 00:02:48 | return |
| 00:02:46 | 00:02:49 | so that means we doubled our money and |
| 00:02:48 | 00:02:51 | then some and |
| 00:02:49 | 00:02:53 | what i want you guys to firstly do is go |
| 00:02:51 | 00:02:55 | through and set up your columns |
| 00:02:53 | 00:02:57 | just like this so we're not going to |
| 00:02:55 | 00:02:58 | break these down one by one |
| 00:02:57 | 00:03:00 | what you can do is just take a |
| 00:02:58 | 00:03:03 | screenshot of this right here |
| 00:03:00 | 00:03:05 | and just set up your columns like this |
| 00:03:03 | 00:03:06 | so when you're looking at your results |
| 00:03:05 | 00:03:08 | of your ads |
| 00:03:06 | 00:03:10 | you understand what is working and what |
| 00:03:08 | 00:03:12 | is not working because |
| 00:03:10 | 00:03:13 | by default the columns that facebook |
| 00:03:12 | 00:03:15 | gives you are |
| 00:03:13 | 00:03:16 | not that good they don't give you what |
| 00:03:15 | 00:03:18 | you need to see |
| 00:03:16 | 00:03:20 | to see if your ads are performing well |
| 00:03:18 | 00:03:22 | now the next thing i want to break down |
| 00:03:20 | 00:03:23 | is that facebook ads are divided into |
| 00:03:22 | 00:03:26 | layers |
| 00:03:23 | 00:03:26 | so the top layer is the campaign this is |
| 00:03:26 | 00:03:28 | where |
| 00:03:26 | 00:03:30 | you're going to hold all of your |
| 00:03:28 | 00:03:30 | audiences and your ads that you're going |
| 00:03:30 | 00:03:33 | to be using |
| 00:03:30 | 00:03:35 | to make money inside of your campaign |
| 00:03:33 | 00:03:38 | you're going to have ad sets |
| 00:03:35 | 00:03:39 | basically the ad sets are the audiences |
| 00:03:38 | 00:03:42 | that you're targeting |
| 00:03:39 | 00:03:43 | for your product and then inside of your |
| 00:03:42 | 00:03:44 | ad sets |
| 00:03:43 | 00:03:46 | you're going to have the actual ads |
| 00:03:44 | 00:03:47 | themselves which are your video |
| 00:03:46 | 00:03:49 | or photos that you're going to be |
| 00:03:47 | 00:03:50 | showing to your audience okay so now |
| 00:03:49 | 00:03:53 | that you have a basic |
| 00:03:50 | 00:03:54 | understanding of how the platform works |
| 00:03:53 | 00:03:57 | this is a breakdown of my |
| 00:03:54 | 00:03:58 | full facebook ads strategy so the first |
| 00:03:57 | 00:04:00 | phase |
| 00:03:58 | 00:04:01 | is optimization so that's going to be |
| 00:04:00 | 00:04:03 | refining your product |
| 00:04:01 | 00:04:06 | your landing page and your creative for |
| 00:04:03 | 00:04:08 | the highest chance of success this phase |
| 00:04:06 | 00:04:09 | is truly the most important one as a |
| 00:04:08 | 00:04:11 | beginner |
| 00:04:09 | 00:04:12 | and if you just skip this and go to the |
| 00:04:11 | 00:04:14 | other ones you're going to fail |
| 00:04:12 | 00:04:16 | the next one is interest testing then |
| 00:04:14 | 00:04:17 | we're going to go into mid scaling |
| 00:04:16 | 00:04:20 | and then lastly we'll tok about |
| 00:04:17 | 00:04:21 | explosive scaling which is what scaled |
| 00:04:20 | 00:04:24 | me past ten thousand dollars a day |
| 00:04:21 | 00:04:26 | consistently in sales so the first phase |
| 00:04:24 | 00:04:28 | of optimization |
| 00:04:26 | 00:04:29 | like i said without this it does not |
| 00:04:28 | 00:04:32 | matter what strategy you use |
| 00:04:29 | 00:04:33 | you have to get this right what i mean |
| 00:04:32 | 00:04:35 | by optimize |
| 00:04:33 | 00:04:38 | is to give your best effort and make |
| 00:04:35 | 00:04:39 | each piece of your funnel as good as |
| 00:04:38 | 00:04:40 | possible |
| 00:04:39 | 00:04:42 | so the three main things that you're |
| 00:04:40 | 00:04:43 | going to want to optimize is your |
| 00:04:42 | 00:04:46 | product selection |
| 00:04:43 | 00:04:46 | your landing page and your video |
| 00:04:46 | 00:04:49 | creative |
| 00:04:46 | 00:04:50 | but first things first the product so i |
| 00:04:49 | 00:04:52 | recommend |
| 00:04:50 | 00:04:54 | you guys only focus on products that are |
| 00:04:52 | 00:04:56 | already selling well |
| 00:04:54 | 00:04:58 | on facebook and instagram because if |
| 00:04:56 | 00:04:59 | somebody else has already been able to |
| 00:04:58 | 00:05:02 | sell this product |
| 00:04:59 | 00:05:03 | on that platform there's a high chance |
| 00:05:02 | 00:05:04 | that you can come in there and do the |
| 00:05:03 | 00:05:07 | exact same thing |
| 00:05:04 | 00:05:08 | we also want to focus on products that |
| 00:05:07 | 00:05:09 | have been launched in the last two to |
| 00:05:08 | 00:05:11 | three months |
| 00:05:09 | 00:05:14 | we don't want to find stuff that was |
| 00:05:11 | 00:05:17 | launched two years ago three years ago |
| 00:05:14 | 00:05:18 | the more recent and viral the better |
| 00:05:17 | 00:05:20 | want to find stuff that has recently |
| 00:05:18 | 00:05:21 | taken off so that we can come in and |
| 00:05:20 | 00:05:24 | ride that wave |
| 00:05:21 | 00:05:24 | as well and the last thing arguably the |
| 00:05:24 | 00:05:27 | most |
| 00:05:24 | 00:05:28 | important thing is finding products that |
| 00:05:27 | 00:05:30 | have room for |
| 00:05:28 | 00:05:32 | improvement so they have perhaps a bad |
| 00:05:30 | 00:05:34 | website a bad video ad |
| 00:05:32 | 00:05:36 | where you can come in add a little bit |
| 00:05:34 | 00:05:37 | more improvement like a better website |
| 00:05:36 | 00:05:40 | better video |
| 00:05:37 | 00:05:40 | and clean up where they're messing up at |
| 00:05:40 | 00:05:42 | so |
| 00:05:40 | 00:05:44 | if you can find a product that has all |
| 00:05:42 | 00:05:46 | three of these you've got a very high |
| 00:05:44 | 00:05:46 | chance of having a winning product on |
| 00:05:46 | 00:05:49 | your hands |
| 00:05:46 | 00:05:51 | now the second thing to look at is the |
| 00:05:49 | 00:05:54 | website itself now |
| 00:05:51 | 00:05:56 | i have a full video that i made around |
| 00:05:54 | 00:05:58 | i think three weeks ago on the exact web |
| 00:05:56 | 00:06:00 | design template that i'm using so you |
| 00:05:58 | 00:06:02 | can go check that out if you want |
| 00:06:00 | 00:06:04 | but seriously you need to have a |
| 00:06:02 | 00:06:07 | trustworthy branded website |
| 00:06:04 | 00:06:08 | this is going to increase your success |
| 00:06:07 | 00:06:11 | rate significantly |
| 00:06:08 | 00:06:12 | and i honestly believe that if you don't |
| 00:06:11 | 00:06:14 | have this it's like |
| 00:06:12 | 00:06:15 | playing the game on expert mode it's so |
| 00:06:14 | 00:06:16 | much harder |
| 00:06:15 | 00:06:18 | and it's going to waste a lot more of |
| 00:06:16 | 00:06:19 | your money i would say the most |
| 00:06:18 | 00:06:22 | important part |
| 00:06:19 | 00:06:23 | for advertising is the actual landing |
| 00:06:22 | 00:06:25 | page itself so |
| 00:06:23 | 00:06:27 | on your website you have a bunch of |
| 00:06:25 | 00:06:29 | products but when you click |
| 00:06:27 | 00:06:31 | on the product you have the landing page |
| 00:06:29 | 00:06:33 | which is the product page |
| 00:06:31 | 00:06:35 | so this is an example of a product page |
| 00:06:33 | 00:06:38 | template that i like to use |
| 00:06:35 | 00:06:41 | so we have a nice clean title okay we |
| 00:06:38 | 00:06:44 | put our product on discount on sale so |
| 00:06:41 | 00:06:46 | the customer has this offer to purchase |
| 00:06:44 | 00:06:47 | we have really nice clean images that |
| 00:06:46 | 00:06:49 | show the product |
| 00:06:47 | 00:06:50 | in different environments that show the |
| 00:06:49 | 00:06:53 | product by itself |
| 00:06:50 | 00:06:56 | i usually include this right here to |
| 00:06:53 | 00:06:58 | incentivize the customer to buy more |
| 00:06:56 | 00:07:00 | we add some type of headline just to |
| 00:06:58 | 00:07:01 | give them a basic understanding of what |
| 00:07:00 | 00:07:04 | the product is |
| 00:07:01 | 00:07:06 | i add a gif i add a basic breakdown of |
| 00:07:04 | 00:07:08 | the product |
| 00:07:06 | 00:07:10 | and then i add an image and just break |
| 00:07:08 | 00:07:13 | down the benefits of using this |
| 00:07:10 | 00:07:14 | product along with another image i also |
| 00:07:13 | 00:07:17 | like to use these add to cart |
| 00:07:14 | 00:07:18 | stiky buttons so this is just a basic |
| 00:07:17 | 00:07:20 | breakdown of |
| 00:07:18 | 00:07:22 | a store and landing page setup that i |
| 00:07:20 | 00:07:23 | use so if you're looking for some |
| 00:07:22 | 00:07:24 | inspiration |
| 00:07:23 | 00:07:26 | there you go now a good product and |
| 00:07:24 | 00:07:29 | website are super important |
| 00:07:26 | 00:07:30 | but a good video creative will make or |
| 00:07:29 | 00:07:33 | break your success |
| 00:07:30 | 00:07:35 | with facebook now when i say creative i |
| 00:07:33 | 00:07:37 | mean the ad that the customer is going |
| 00:07:35 | 00:07:38 | to be seeing when you advertise the |
| 00:07:37 | 00:07:41 | product so |
| 00:07:38 | 00:07:41 | the entire focus of your ad should be to |
| 00:07:41 | 00:07:44 | hook them |
| 00:07:41 | 00:07:45 | in and get them to click to your website |
| 00:07:44 | 00:07:48 | to get them |
| 00:07:45 | 00:07:48 | hooked the first five seconds are by far |
| 00:07:48 | 00:07:51 | the most |
| 00:07:48 | 00:07:53 | important part the typical flow of a |
| 00:07:51 | 00:07:56 | winning creative goes like this |
| 00:07:53 | 00:07:57 | so you show the problem and you solve |
| 00:07:56 | 00:07:57 | the problem and we're going to look at |
| 00:07:57 | 00:08:00 | an |
| 00:07:57 | 00:08:01 | example in two seconds then you show the |
| 00:08:00 | 00:08:04 | benefits of the product |
| 00:08:01 | 00:08:05 | you show some social proof like reviews |
| 00:08:04 | 00:08:07 | or somebody using your product |
| 00:08:05 | 00:08:09 | and then you give them a call to action |
| 00:08:07 | 00:08:11 | to click and go shop on your website |
| 00:08:09 | 00:08:13 | so this is actually an example of a |
| 00:08:11 | 00:08:15 | winning creative that i saw on my feed |
| 00:08:13 | 00:08:17 | you can see right away they showed this |
| 00:08:15 | 00:08:19 | problem about neck pain |
| 00:08:17 | 00:08:21 | they show this girl with her slouched |
| 00:08:19 | 00:08:23 | back they show the solution |
| 00:08:21 | 00:08:25 | which is their pillow then they tok |
| 00:08:23 | 00:08:28 | about the benefits of using this product |
| 00:08:25 | 00:08:29 | how it aligns your spine at a 65 degree |
| 00:08:28 | 00:08:31 | angle |
| 00:08:29 | 00:08:32 | they show you the problem with |
| 00:08:31 | 00:08:35 | traditional pillows |
| 00:08:32 | 00:08:35 | and that their pillow perfectly aligns |
| 00:08:35 | 00:08:37 | your neck |
| 00:08:35 | 00:08:39 | and your spine and then they just keep |
| 00:08:37 | 00:08:40 | going through they give you this |
| 00:08:39 | 00:08:43 | guarantee so |
| 00:08:40 | 00:08:45 | pain free or your money back and then |
| 00:08:43 | 00:08:48 | they just do the call to action so |
| 00:08:45 | 00:08:50 | 30 night free trial 50 off today and |
| 00:08:48 | 00:08:51 | then you can click the link and go to |
| 00:08:50 | 00:08:53 | their website so |
| 00:08:51 | 00:08:54 | that's a good example of what a winning |
| 00:08:53 | 00:08:57 | facebook creative |
| 00:08:54 | 00:08:58 | looks like in terms of their copy it's |
| 00:08:57 | 00:09:00 | pretty simple |
| 00:08:58 | 00:09:03 | says meet the perfect pillow our |
| 00:09:00 | 00:09:05 | revolutionary pillow is back in stok |
| 00:09:03 | 00:09:08 | we sold out in just three days they're |
| 00:09:05 | 00:09:10 | basically going off the scarcity angle |
| 00:09:08 | 00:09:12 | usually with copy i don't do exactly |
| 00:09:10 | 00:09:13 | this but something along those lines |
| 00:09:12 | 00:09:16 | will work just fine |
| 00:09:13 | 00:09:17 | i recommend you guys make a list of like |
| 00:09:16 | 00:09:19 | 10 viral |
| 00:09:17 | 00:09:21 | ads you see in your feed and just study |
| 00:09:19 | 00:09:23 | them and see what's worked best for |
| 00:09:21 | 00:09:24 | those people so there's two ways to make |
| 00:09:23 | 00:09:26 | these video ads |
| 00:09:24 | 00:09:29 | the first way which is what i would |
| 00:09:26 | 00:09:31 | recommend is studying successful ads |
| 00:09:29 | 00:09:32 | just like i told you make a list of 10 |
| 00:09:31 | 00:09:34 | successful ads |
| 00:09:32 | 00:09:36 | and learn how to make them yourself |
| 00:09:34 | 00:09:38 | based off that template this |
| 00:09:36 | 00:09:39 | is harder and it's going to take some |
| 00:09:38 | 00:09:42 | time to learn |
| 00:09:39 | 00:09:44 | but everybody that i've seen really |
| 00:09:42 | 00:09:46 | scale with ecommerce and drop shipping |
| 00:09:44 | 00:09:47 | knows how to edit videos or they learn |
| 00:09:46 | 00:09:50 | how to edit videos |
| 00:09:47 | 00:09:51 | there's a real correlation between a |
| 00:09:50 | 00:09:53 | good video |
| 00:09:51 | 00:09:55 | and a scaling drop shipping store so |
| 00:09:53 | 00:09:56 | it's one of the best skills you can ever |
| 00:09:55 | 00:09:58 | learn you can also |
| 00:09:56 | 00:10:00 | pay someone to do it for you if you want |
| 00:09:58 | 00:10:03 | to do that i recommend hiring bands off |
| 00:10:00 | 00:10:04 | ads they make really good videos i've |
| 00:10:03 | 00:10:07 | worked with them in the past |
| 00:10:04 | 00:10:07 | and also i have a service called viral |
| 00:10:07 | 00:10:10 | vault |
| 00:10:07 | 00:10:12 | where we deliver products directly to |
| 00:10:10 | 00:10:14 | you with video ads that are already done |
| 00:10:12 | 00:10:16 | so you don't have to make them yourself |
| 00:10:14 | 00:10:18 | but seriously forget all of that learn |
| 00:10:16 | 00:10:20 | how to do it yourself |
| 00:10:18 | 00:10:22 | that skill is going to pay off 100x in |
| 00:10:20 | 00:10:24 | your journey all right so once you feel |
| 00:10:22 | 00:10:26 | like you've got that first phase down |
| 00:10:24 | 00:10:28 | now we're going to get into the interest |
| 00:10:26 | 00:10:30 | testing this is showing your product to |
| 00:10:28 | 00:10:32 | an audience that is likely to buy it |
| 00:10:30 | 00:10:34 | to gauge interest and see if people are |
| 00:10:32 | 00:10:36 | going to purchase |
| 00:10:34 | 00:10:37 | now the goal in this phase is to find a |
| 00:10:36 | 00:10:40 | couple |
| 00:10:37 | 00:10:42 | profitable ad sets and interest now |
| 00:10:40 | 00:10:44 | before launching your first campaign |
| 00:10:42 | 00:10:45 | you need to understand your numbers the |
| 00:10:44 | 00:10:47 | two most important things to know are |
| 00:10:45 | 00:10:49 | your break even point |
| 00:10:47 | 00:10:51 | and your break even ross and let's |
| 00:10:49 | 00:10:52 | calculate those together for the product |
| 00:10:51 | 00:10:54 | i just showed you |
| 00:10:52 | 00:10:55 | all right so on aliexpress this product |
| 00:10:54 | 00:10:58 | cost around 10 |
| 00:10:55 | 00:11:00 | to ship and send out to the customer and |
| 00:10:58 | 00:11:02 | as you can see we're selling it for 30. |
| 00:11:00 | 00:11:03 | so to calculate the break even point we |
| 00:11:02 | 00:11:06 | take 30 |
| 00:11:03 | 00:11:09 | minus 10 and that's going to give us 20 |
| 00:11:06 | 00:11:11 | so that means that we can spend up to 20 |
| 00:11:09 | 00:11:14 | dollars to profitably get a customer |
| 00:11:11 | 00:11:16 | on this product now the next thing we |
| 00:11:14 | 00:11:19 | need to understand is our breakeven row |
| 00:11:16 | 00:11:21 | as which is even more important so |
| 00:11:19 | 00:11:22 | we're going to take the sale price which |
| 00:11:21 | 00:11:24 | is 30 |
| 00:11:22 | 00:11:25 | and we're going to divide it by this |
| 00:11:24 | 00:11:29 | number |
| 00:11:25 | 00:11:31 | so we say 30 divided by 20. |
| 00:11:29 | 00:11:32 | and that tells us that our break even |
| 00:11:31 | 00:11:35 | return on |
| 00:11:32 | 00:11:36 | ad spend is a 1.5 now that might not |
| 00:11:35 | 00:11:38 | make sense to you right now |
| 00:11:36 | 00:11:40 | but just make sure to write down both of |
| 00:11:38 | 00:11:41 | those numbers for your product |
| 00:11:40 | 00:11:43 | because you're going to need them once |
| 00:11:41 | 00:11:45 | you start running ads and it's gonna |
| 00:11:43 | 00:11:47 | make it so much clearer if your product |
| 00:11:45 | 00:11:48 | is successful or not so once you've got |
| 00:11:47 | 00:11:50 | everything optimized and you've got your |
| 00:11:48 | 00:11:52 | numbers written down it's time to launch |
| 00:11:50 | 00:11:53 | your first testing campaign so what i |
| 00:11:52 | 00:11:56 | recommend |
| 00:11:53 | 00:11:58 | is you make a campaign with 10 ad sets |
| 00:11:56 | 00:12:00 | at 10 to 20 dollars per day |
| 00:11:58 | 00:12:02 | each ad set is gonna have one to three |
| 00:12:00 | 00:12:04 | targeting options inside of it |
| 00:12:02 | 00:12:06 | and overall your audience size should be |
| 00:12:04 | 00:12:08 | over one million |
| 00:12:06 | 00:12:10 | usually i like to just stik with one |
| 00:12:08 | 00:12:13 | targeting option per ad set |
| 00:12:10 | 00:12:14 | but if you can't get over a million with |
| 00:12:13 | 00:12:17 | just one targeting |
| 00:12:14 | 00:12:18 | you can add another one or two to get |
| 00:12:17 | 00:12:20 | over a million |
| 00:12:18 | 00:12:22 | i would recommend targeting broad |
| 00:12:20 | 00:12:23 | audiences that are closely related to |
| 00:12:22 | 00:12:25 | your product |
| 00:12:23 | 00:12:27 | and using the suggestions tool that |
| 00:12:25 | 00:12:29 | facebook provides |
| 00:12:27 | 00:12:31 | to come up with more ideas for targeting |
| 00:12:29 | 00:12:33 | as for the settings on these ad sets |
| 00:12:31 | 00:12:35 | i recommend using the big four countries |
| 00:12:33 | 00:12:38 | which is us uk |
| 00:12:35 | 00:12:41 | canada and australia using automatik |
| 00:12:38 | 00:12:43 | placements and one day click attribution |
| 00:12:41 | 00:12:45 | once again these things matter but not |
| 00:12:43 | 00:12:48 | as much as having a good |
| 00:12:45 | 00:12:49 | creative product and website i cannot |
| 00:12:48 | 00:12:50 | stress that enough |
| 00:12:49 | 00:12:52 | if there's one thing you take away from |
| 00:12:50 | 00:12:54 | this video let it be that so you're |
| 00:12:52 | 00:12:55 | going to want to let each ad set run |
| 00:12:54 | 00:12:57 | until the break even point and kill the |
| 00:12:55 | 00:12:57 | ones that don't have a sale at that |
| 00:12:57 | 00:13:00 | point |
| 00:12:57 | 00:13:02 | you could also kill them early if it |
| 00:13:00 | 00:13:04 | hits any of these metrics so the cost |
| 00:13:02 | 00:13:07 | per link click is above 250 |
| 00:13:04 | 00:13:08 | the cpm is above 50 dollars and there's |
| 00:13:07 | 00:13:11 | no add to cart |
| 00:13:08 | 00:13:13 | after 15 spent if you see any of these |
| 00:13:11 | 00:13:14 | it's a pretty clear sign that that ad |
| 00:13:13 | 00:13:16 | set is not going to work |
| 00:13:14 | 00:13:17 | so i would just go ahead and kill it to |
| 00:13:16 | 00:13:20 | be honest so if you did everything |
| 00:13:17 | 00:13:22 | correctly and the product has potential |
| 00:13:20 | 00:13:24 | you'll find at least three ad sets that |
| 00:13:22 | 00:13:26 | are profitable and consistently making |
| 00:13:24 | 00:13:28 | sales every single day |
| 00:13:26 | 00:13:29 | and you might be on to a product that |
| 00:13:28 | 00:13:31 | can scale to that next level so you |
| 00:13:29 | 00:13:33 | should keep those winning ad sets |
| 00:13:31 | 00:13:34 | running and move on to the next phase |
| 00:13:33 | 00:13:37 | all right so the next phase is mid |
| 00:13:34 | 00:13:38 | scaling and retargeting basically |
| 00:13:37 | 00:13:40 | we're gonna be introducing more |
| 00:13:38 | 00:13:42 | audiences to scale to a thousand to five |
| 00:13:40 | 00:13:45 | thousand dollars a day in sales |
| 00:13:42 | 00:13:46 | this is really the difference maker at |
| 00:13:45 | 00:13:48 | this point |
| 00:13:46 | 00:13:50 | you need to make sure to do this because |
| 00:13:48 | 00:13:51 | it's literally going to double your |
| 00:13:50 | 00:13:52 | chances of success and honestly like |
| 00:13:51 | 00:13:54 | this is the secret |
| 00:13:52 | 00:13:56 | between the stories that scale and the |
| 00:13:54 | 00:13:58 | ones that don't so |
| 00:13:56 | 00:14:00 | there are a couple minor optimizations |
| 00:13:58 | 00:14:01 | into your website they're going to make |
| 00:14:00 | 00:14:04 | a massive difference |
| 00:14:01 | 00:14:05 | the first one is a faster load time the |
| 00:14:04 | 00:14:07 | second one is a better conversion rate |
| 00:14:05 | 00:14:10 | the third one is upsells and the last |
| 00:14:07 | 00:14:12 | one is email and sms marketing so |
| 00:14:10 | 00:14:14 | if you take the time to work on these |
| 00:14:12 | 00:14:16 | things it's going to make running ads |
| 00:14:14 | 00:14:17 | so much easier because your customers |
| 00:14:16 | 00:14:18 | are going to have a better experience |
| 00:14:17 | 00:14:20 | shopping with you |
| 00:14:18 | 00:14:22 | you're going to make more money per sale |
| 00:14:20 | 00:14:23 | and you're going to make more money per |
| 00:14:22 | 00:14:25 | customer |
| 00:14:23 | 00:14:26 | when you hit them with sms and email |
| 00:14:25 | 00:14:29 | marketing to use |
| 00:14:26 | 00:14:30 | upsells i recommend using one click |
| 00:14:29 | 00:14:32 | upsell by zipify |
| 00:14:30 | 00:14:33 | they have a really good app i make a lot |
| 00:14:32 | 00:14:36 | of money from it every single day |
| 00:14:33 | 00:14:38 | and then for emails and sms marketing |
| 00:14:36 | 00:14:40 | you can use clavio |
| 00:14:38 | 00:14:41 | and sms bump if you can afford to spend |
| 00:14:40 | 00:14:42 | more |
| 00:14:41 | 00:14:44 | to get a customer you're going to be |
| 00:14:42 | 00:14:45 | able to consistently |
| 00:14:44 | 00:14:47 | outbid the people that are competing |
| 00:14:45 | 00:14:49 | with you and scale your products |
| 00:14:47 | 00:14:51 | much further so hopefully that wasn't |
| 00:14:49 | 00:14:53 | too complicated but i'm telling you |
| 00:14:51 | 00:14:54 | this makes a huge difference all right |
| 00:14:53 | 00:14:56 | so this is how you're going to go from |
| 00:14:54 | 00:14:58 | 100 to 500 |
| 00:14:56 | 00:15:00 | a day to over a thousand dollars a day |
| 00:14:58 | 00:15:01 | pretty quickly so the three main methods |
| 00:15:00 | 00:15:02 | that i use for mid scaling are |
| 00:15:01 | 00:15:05 | horizontal |
| 00:15:02 | 00:15:07 | retargeting and basic look-alikes i also |
| 00:15:05 | 00:15:08 | want to mention that at this stage it's |
| 00:15:07 | 00:15:10 | super |
| 00:15:08 | 00:15:12 | important to make your own video and not |
| 00:15:10 | 00:15:14 | use footage from the internet because |
| 00:15:12 | 00:15:16 | your chance of getting banned is very |
| 00:15:14 | 00:15:18 | high because you're scaling the product |
| 00:15:16 | 00:15:20 | a lot of people are seeing your ad and |
| 00:15:18 | 00:15:21 | all it takes is for one person to report |
| 00:15:20 | 00:15:23 | your video |
| 00:15:21 | 00:15:26 | and your whole ad account gets shut down |
| 00:15:23 | 00:15:28 | so you can order your product from |
| 00:15:26 | 00:15:29 | amazon and just recreate your winning |
| 00:15:28 | 00:15:32 | video ad |
| 00:15:29 | 00:15:33 | with your phone just make it simple |
| 00:15:32 | 00:15:34 | clean straight to the point |
| 00:15:33 | 00:15:36 | and you're probably even gonna see |
| 00:15:34 | 00:15:38 | better results with that ad |
| 00:15:36 | 00:15:39 | than the one you were running with other |
| 00:15:38 | 00:15:40 | people's footage at least that's what |
| 00:15:39 | 00:15:43 | happened to me |
| 00:15:40 | 00:15:43 | alright so horizontal scaling is simply |
| 00:15:43 | 00:15:46 | launching |
| 00:15:43 | 00:15:48 | more ad sets to find more winning |
| 00:15:46 | 00:15:50 | audiences so this is really simple to do |
| 00:15:48 | 00:15:52 | just launch three to five new ad sets |
| 00:15:50 | 00:15:54 | every single day |
| 00:15:52 | 00:15:56 | with new audiences in your testing |
| 00:15:54 | 00:15:59 | campaign no sales at the breakeven point |
| 00:15:56 | 00:16:01 | we're gonna kill it no link clicks at |
| 00:15:59 | 00:16:03 | two dollars and fifty cents we're gonna |
| 00:16:01 | 00:16:06 | kill it and so on and so forth |
| 00:16:03 | 00:16:07 | but if you're lucky and your product is |
| 00:16:06 | 00:16:09 | good and everything is optimized |
| 00:16:07 | 00:16:10 | you're going to be finding more |
| 00:16:09 | 00:16:12 | audiences and more winners |
| 00:16:10 | 00:16:14 | and now you're going to be building this |
| 00:16:12 | 00:16:16 | machine of profitable ad sets |
| 00:16:14 | 00:16:18 | that's going to consistently generate |
| 00:16:16 | 00:16:18 | sales every day the next step that is |
| 00:16:18 | 00:16:20 | super |
| 00:16:18 | 00:16:22 | important is setting up your retargeting |
| 00:16:20 | 00:16:24 | campaigns so |
| 00:16:22 | 00:16:25 | retargeting campaigns basically allow |
| 00:16:24 | 00:16:27 | you to advertise the people who have |
| 00:16:25 | 00:16:29 | already interacted with your store |
| 00:16:27 | 00:16:31 | these are always going to be your most |
| 00:16:29 | 00:16:32 | profitable campaigns |
| 00:16:31 | 00:16:34 | you're not going to be spending a ton of |
| 00:16:32 | 00:16:35 | money on them but they're going to bring |
| 00:16:34 | 00:16:38 | in the most |
| 00:16:35 | 00:16:39 | profitable numbers every single day to |
| 00:16:38 | 00:16:42 | set them up you need to go |
| 00:16:39 | 00:16:44 | into the audiences tab and create custom |
| 00:16:42 | 00:16:47 | audiences for 50 |
| 00:16:44 | 00:16:47 | video viewers view content add to cart |
| 00:16:47 | 00:16:49 | and check out |
| 00:16:47 | 00:16:51 | so the most important part of |
| 00:16:49 | 00:16:51 | retargeting is the creative that you're |
| 00:16:51 | 00:16:53 | using |
| 00:16:51 | 00:16:55 | in those campaigns so there's two main |
| 00:16:53 | 00:16:58 | types of creatives i like to use when |
| 00:16:55 | 00:16:59 | doing retargeting the first one is a |
| 00:16:58 | 00:17:02 | simple |
| 00:16:59 | 00:17:05 | image with a discount code on the photo |
| 00:17:02 | 00:17:07 | and the other one is a customer review |
| 00:17:05 | 00:17:07 | now for that you can just have a friend |
| 00:17:07 | 00:17:09 | do it |
| 00:17:07 | 00:17:11 | just have them film a video of them |
| 00:17:09 | 00:17:13 | toking good about your product |
| 00:17:11 | 00:17:14 | both of those type of ads do extremely |
| 00:17:13 | 00:17:16 | well because |
| 00:17:14 | 00:17:18 | your person that was going to buy the |
| 00:17:16 | 00:17:19 | product was interested right they came |
| 00:17:18 | 00:17:21 | to your website |
| 00:17:19 | 00:17:23 | they clicked on your video but maybe |
| 00:17:21 | 00:17:25 | they got distracted or something so |
| 00:17:23 | 00:17:27 | you need to give them some incentive to |
| 00:17:25 | 00:17:29 | come back and social proof |
| 00:17:27 | 00:17:31 | or a discount is a great way to do it |
| 00:17:29 | 00:17:33 | and if you can combine the two |
| 00:17:31 | 00:17:34 | you've usually got a winning campaign so |
| 00:17:33 | 00:17:36 | to do |
| 00:17:34 | 00:17:38 | the next step all you need to do is |
| 00:17:36 | 00:17:42 | launch a cbo campaign |
| 00:17:38 | 00:17:43 | with a 20 to 50 a day budget you want to |
| 00:17:42 | 00:17:45 | create four ad sets |
| 00:17:43 | 00:17:46 | with each of your custom audiences |
| 00:17:45 | 00:17:50 | separated as |
| 00:17:46 | 00:17:53 | the targeting so one ad set for your |
| 00:17:50 | 00:17:55 | video viewers one for view content one |
| 00:17:53 | 00:17:57 | for add to cart one for checkout |
| 00:17:55 | 00:17:59 | and then you want to take your two |
| 00:17:57 | 00:18:00 | creatives that you made and duplicate |
| 00:17:59 | 00:18:02 | them across |
| 00:18:00 | 00:18:04 | each ad set now one thing i forgot to |
| 00:18:02 | 00:18:07 | mention is the actual copy |
| 00:18:04 | 00:18:07 | of your retargeting ad so what i like to |
| 00:18:07 | 00:18:10 | do |
| 00:18:07 | 00:18:11 | is just saying we're running a limited |
| 00:18:10 | 00:18:13 | time sale |
| 00:18:11 | 00:18:15 | or we saw you were interested in this |
| 00:18:13 | 00:18:18 | we're about to run out |
| 00:18:15 | 00:18:20 | click the link to get 30 off 40 |
| 00:18:18 | 00:18:22 | off this works extremely well for the |
| 00:18:20 | 00:18:22 | reason that i said before they were |
| 00:18:22 | 00:18:24 | interested |
| 00:18:22 | 00:18:26 | and we're just kind of walking them back |
| 00:18:24 | 00:18:28 | through to buy the product so |
| 00:18:26 | 00:18:30 | now also in the mid scaling phase you |
| 00:18:28 | 00:18:31 | can launch some basic |
| 00:18:30 | 00:18:32 | look-alike audiences these are the |
| 00:18:31 | 00:18:33 | things that are really going to take you |
| 00:18:32 | 00:18:35 | to that |
| 00:18:33 | 00:18:36 | fifteen hundred to three thousand dollar |
| 00:18:35 | 00:18:38 | a day level |
| 00:18:36 | 00:18:40 | so you wanna go to the audiences tab and |
| 00:18:38 | 00:18:43 | create a custom audience for |
| 00:18:40 | 00:18:45 | video viewers view content and website |
| 00:18:43 | 00:18:47 | viewers if you haven't already done that |
| 00:18:45 | 00:18:49 | so once you have at least 2 000 |
| 00:18:47 | 00:18:51 | conversions for that objective |
| 00:18:49 | 00:18:52 | you can go ahead and create your |
| 00:18:51 | 00:18:55 | look-alike audience now |
| 00:18:52 | 00:18:56 | what i do is i make five look-alike |
| 00:18:55 | 00:18:59 | audiences |
| 00:18:56 | 00:19:00 | per objective with this setup so i do |
| 00:18:59 | 00:19:03 | one percent |
| 00:19:00 | 00:19:03 | one to three percent three to five five |
| 00:19:03 | 00:19:06 | to seven |
| 00:19:03 | 00:19:07 | and seven to ten this gives you five new |
| 00:19:06 | 00:19:10 | audiences |
| 00:19:07 | 00:19:10 | that you can use to test in a brand new |
| 00:19:10 | 00:19:13 | campaign |
| 00:19:10 | 00:19:14 | which is great because if three of them |
| 00:19:13 | 00:19:16 | work now you have |
| 00:19:14 | 00:19:18 | three new audiences that you can scale |
| 00:19:16 | 00:19:20 | with right so i like to use cbo |
| 00:19:18 | 00:19:22 | campaigns for testing with look-alikes |
| 00:19:20 | 00:19:24 | because i found that it performs better |
| 00:19:22 | 00:19:26 | so you want to make a new campaign with |
| 00:19:24 | 00:19:28 | a hundred dollar a day cbo as a minimum |
| 00:19:26 | 00:19:30 | you can always spend more |
| 00:19:28 | 00:19:32 | with five ad sets and instead of using |
| 00:19:30 | 00:19:33 | interest for targeting |
| 00:19:32 | 00:19:35 | you want to use the look-alike audience |
| 00:19:33 | 00:19:37 | that you created so |
| 00:19:35 | 00:19:39 | one ad set is going to have the one |
| 00:19:37 | 00:19:40 | percent another ad set is going to have |
| 00:19:39 | 00:19:41 | to one to three percent |
| 00:19:40 | 00:19:44 | another ad set is gonna have three to |
| 00:19:41 | 00:19:46 | five all the way up to seven to ten |
| 00:19:44 | 00:19:48 | so we wanna keep all the settings the |
| 00:19:46 | 00:19:50 | same as your testing campaign |
| 00:19:48 | 00:19:51 | the only thing i recommend changing is |
| 00:19:50 | 00:19:53 | the location |
| 00:19:51 | 00:19:54 | i like to separate look-alikes by |
| 00:19:53 | 00:19:57 | country so i have |
| 00:19:54 | 00:19:59 | more audiences to test so if this phase |
| 00:19:57 | 00:20:01 | is a success |
| 00:19:59 | 00:20:03 | you will now have three to five new |
| 00:20:01 | 00:20:04 | campaigns that are each spending around |
| 00:20:03 | 00:20:06 | a hundred dollars a day |
| 00:20:04 | 00:20:07 | your interest testing campaign will have |
| 00:20:06 | 00:20:09 | a bunch of winners |
| 00:20:07 | 00:20:10 | and your retargeting campaign is gonna |
| 00:20:09 | 00:20:12 | clean up every single day |
| 00:20:10 | 00:20:14 | and this is gonna take you past a |
| 00:20:12 | 00:20:16 | thousand dollars a day in sales |
| 00:20:14 | 00:20:17 | if you did it really well you should be |
| 00:20:16 | 00:20:18 | around three thousand dollars a day in |
| 00:20:17 | 00:20:20 | sales |
| 00:20:18 | 00:20:21 | and if you're consistently getting |
| 00:20:20 | 00:20:23 | results with this |
| 00:20:21 | 00:20:25 | it's time to scale big and you can use |
| 00:20:23 | 00:20:26 | the explosive scaling methods i'm about |
| 00:20:25 | 00:20:28 | to share with you now |
| 00:20:26 | 00:20:30 | so these methods are how i was able to |
| 00:20:28 | 00:20:32 | scale to almost twenty thousand dollars |
| 00:20:30 | 00:20:33 | a day and how i will get past thirty |
| 00:20:32 | 00:20:34 | thousand dollars a day this year which |
| 00:20:33 | 00:20:36 | is my |
| 00:20:34 | 00:20:39 | goal some products do have a cap and |
| 00:20:36 | 00:20:41 | they can't scale past a certain level |
| 00:20:39 | 00:20:43 | but if you're consistently getting |
| 00:20:41 | 00:20:45 | results with mid scaling |
| 00:20:43 | 00:20:46 | and you have room to grow which is you |
| 00:20:45 | 00:20:49 | know some decent margins |
| 00:20:46 | 00:20:52 | then try this out so at this point |
| 00:20:49 | 00:20:53 | you need a custom video and you need to |
| 00:20:52 | 00:20:55 | optimize website or |
| 00:20:53 | 00:20:56 | it's just not going to work out but if |
| 00:20:55 | 00:20:57 | you feel confident and you have those |
| 00:20:56 | 00:21:00 | things |
| 00:20:57 | 00:21:01 | then let's get into these strategies so |
| 00:21:00 | 00:21:04 | the first one |
| 00:21:01 | 00:21:05 | is a scaling cbo basically you're going |
| 00:21:04 | 00:21:07 | to take your top |
| 00:21:05 | 00:21:08 | interest and duplicate them into a new |
| 00:21:07 | 00:21:12 | cbo campaign |
| 00:21:08 | 00:21:13 | at 500 a day you can always do more |
| 00:21:12 | 00:21:16 | i usually do around a thousand dollars a |
| 00:21:13 | 00:21:18 | day but i'm being conservative here |
| 00:21:16 | 00:21:20 | this is going to become your interest |
| 00:21:18 | 00:21:21 | scaling campaign and the way that this |
| 00:21:20 | 00:21:23 | works |
| 00:21:21 | 00:21:25 | is that you're constantly testing new |
| 00:21:23 | 00:21:28 | interests in your testing campaign |
| 00:21:25 | 00:21:30 | and you're duplicating the winners over |
| 00:21:28 | 00:21:31 | to your scaling campaign so you create |
| 00:21:30 | 00:21:33 | this machine |
| 00:21:31 | 00:21:34 | where you test you take your winners and |
| 00:21:33 | 00:21:37 | you keep cycling in |
| 00:21:34 | 00:21:38 | new audiences to your scaling campaign |
| 00:21:37 | 00:21:40 | this works like a charm |
| 00:21:38 | 00:21:41 | and this is where you're gonna see a lot |
| 00:21:40 | 00:21:43 | of your success coming from |
| 00:21:41 | 00:21:45 | the next thing that you need to do is |
| 00:21:43 | 00:21:46 | hitting every single look-alike that you |
| 00:21:45 | 00:21:48 | have so |
| 00:21:46 | 00:21:50 | using that same look-alike testing that |
| 00:21:48 | 00:21:52 | i showed you before |
| 00:21:50 | 00:21:54 | you want to launch every single |
| 00:21:52 | 00:21:56 | look-alike that you can on your ad |
| 00:21:54 | 00:21:56 | account and i'm not exaggerating when i |
| 00:21:56 | 00:21:59 | say |
| 00:21:56 | 00:22:00 | every single one all conversion |
| 00:21:59 | 00:22:02 | objectives |
| 00:22:00 | 00:22:03 | all countries because the goal is to |
| 00:22:02 | 00:22:05 | find as |
| 00:22:03 | 00:22:06 | many winning audiences as possible |
| 00:22:05 | 00:22:09 | that's all we're trying to do here |
| 00:22:06 | 00:22:11 | and with lookalikes we can literally tap |
| 00:22:09 | 00:22:12 | into thousands of audiences when you |
| 00:22:11 | 00:22:14 | start |
| 00:22:12 | 00:22:17 | getting into different countries 25 |
| 00:22:14 | 00:22:19 | video view three second video view |
| 00:22:17 | 00:22:20 | there's so many different variations |
| 00:22:19 | 00:22:23 | that you actually have |
| 00:22:20 | 00:22:24 | hundreds of audiences to play with and |
| 00:22:23 | 00:22:26 | if you find |
| 00:22:24 | 00:22:29 | 50 audiences that are working really |
| 00:22:26 | 00:22:30 | well congratulations you just added five |
| 00:22:29 | 00:22:32 | thousand dollars a day or more in |
| 00:22:30 | 00:22:35 | revenue to your business so |
| 00:22:32 | 00:22:36 | it's a no-brainer to test every single |
| 00:22:35 | 00:22:40 | look like in your ad account |
| 00:22:36 | 00:22:42 | and the last thing that i use to |
| 00:22:40 | 00:22:44 | really scale high this strategy alone |
| 00:22:42 | 00:22:45 | scaled me past eighteen thousand dollars |
| 00:22:44 | 00:22:47 | a day |
| 00:22:45 | 00:22:50 | is super look-alikes so you're gonna set |
| 00:22:47 | 00:22:50 | a new cbo campaign at a thousand dollars |
| 00:22:50 | 00:22:53 | a day |
| 00:22:50 | 00:22:54 | with five ad sets and then you're gonna |
| 00:22:53 | 00:22:56 | take your top |
| 00:22:54 | 00:22:58 | three performing look-alike objectives |
| 00:22:56 | 00:23:00 | and combine them into one ad set |
| 00:22:58 | 00:23:02 | based on their percentage sounds |
| 00:23:00 | 00:23:04 | confusing this is how it works |
| 00:23:02 | 00:23:06 | so let's say across your whole ad |
| 00:23:04 | 00:23:08 | account the best performing look-alikes |
| 00:23:06 | 00:23:11 | where your view content look-alikes |
| 00:23:08 | 00:23:13 | your add to cart and your video views |
| 00:23:11 | 00:23:16 | you're gonna make a new campaign |
| 00:23:13 | 00:23:17 | where in one ad set you combine your one |
| 00:23:16 | 00:23:19 | percent |
| 00:23:17 | 00:23:21 | video views one percent view content and |
| 00:23:19 | 00:23:23 | one percent add to cart |
| 00:23:21 | 00:23:26 | then you make another ad set where you |
| 00:23:23 | 00:23:26 | combine the one to three percent of all |
| 00:23:26 | 00:23:28 | of those |
| 00:23:26 | 00:23:30 | then you make another ad set where you |
| 00:23:28 | 00:23:32 | combine the three to five of all those |
| 00:23:30 | 00:23:33 | basically you're combining your top |
| 00:23:32 | 00:23:35 | look-alike |
| 00:23:33 | 00:23:36 | audiences into this ultra powerful |
| 00:23:35 | 00:23:39 | campaign |
| 00:23:36 | 00:23:40 | and giving it free range to spend a ton |
| 00:23:39 | 00:23:42 | of money |
| 00:23:40 | 00:23:45 | this is an insane strategy for scaling |
| 00:23:42 | 00:23:48 | and it works extremely well |
| 00:23:45 | 00:23:49 | so honestly scaling high is simply a |
| 00:23:48 | 00:23:52 | matter of optimizing your funnel and |
| 00:23:49 | 00:23:54 | testing as many audiences as possible |
| 00:23:52 | 00:23:56 | if you do that you'll be able to scale |
| 00:23:54 | 00:23:58 | past ten thousand dollars a day |
| 00:23:56 | 00:24:00 | it's not going to be easy but it will |
| 00:23:58 | 00:24:02 | work as long as you stay dedicated and |
| 00:24:00 | 00:24:04 | you focus on optimization |
| 00:24:02 | 00:24:06 | at scale you can get away with doing all |
| 00:24:04 | 00:24:07 | types of stuff like |
| 00:24:06 | 00:24:09 | one of my top performing ad sets right |
| 00:24:07 | 00:24:10 | now literally has no targeting in it at |
| 00:24:09 | 00:24:11 | all |
| 00:24:10 | 00:24:14 | because i've spent so much time |
| 00:24:11 | 00:24:14 | optimizing the video and the website |
| 00:24:14 | 00:24:16 | itself |
| 00:24:14 | 00:24:18 | alright so i hope you guys enjoyed this |
| 00:24:16 | 00:24:19 | video and the strategy wasn't too |
| 00:24:18 | 00:24:20 | complicated |
| 00:24:19 | 00:24:22 | i tried to share everything that i do |
| 00:24:20 | 00:24:24 | inside of my ad account and make it as |
| 00:24:22 | 00:24:26 | beginner friendly as possible |
| 00:24:24 | 00:24:28 | so if you found some value from this |
| 00:24:26 | 00:24:30 | video feel free to drop a like and let |
| 00:24:28 | 00:24:32 | me know in the comments down below |
| 00:24:30 | 00:24:34 | sorry if my energy's a little off in |
| 00:24:32 | 00:24:34 | this video as well i'm really sick right |
| 00:24:34 | 00:24:36 | now |
| 00:24:34 | 00:24:38 | but i had to get a video out for you |
| 00:24:36 | 00:24:40 | guys every week because i made that |
| 00:24:38 | 00:24:40 | promise to you stay tuned for a new |
| 00:24:40 | 00:24:42 | video |
| 00:24:40 | 00:24:44 | next friday hopefully i'll be feeling |
| 00:24:42 | 00:24:46 | better then and my energy will be much |
| 00:24:44 | 00:24:47 | higher and comment down below |
| 00:24:46 | 00:24:49 | if there's any other topics or video |
| 00:24:47 | 00:24:50 | ideas that you guys want me to cover |
| 00:24:49 | 00:24:52 | thank you guys so much for watching i |
| 00:24:50 | 00:25:01 | hope you have a great weekend |
| 00:24:52 | 00:25:01 | i'll tok to you soon peace |
| 00:25:02 | 00:25:04 | you |
