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facebook ads for small business

Published on: January 31 2023 by pipiads


hi guys is Ben Heath from leaguer, and this video is all about Facebook ads for small businesses specifically. I want to go through my number one strategy, my favor strategy, for generating leads and sales for small, small businesses, specifically with Facebook ads. because you have to do things differently with a small business on Facebook than you do with a large brand. I mean, for a start, as a small business, people probably don't know who you are, so you can't rely on your brand to help you sell your products or services like you can when you run Facebook ads for large businesses, and you probably don't have the budget as a small business to build that brand awareness either, and so if you can't benefit from the sort of strategies that they use, you have to approach things differently, and really it all comes down to the offer. I'm going to get through that, get to that later on, when you get to the end stage. what I'm gonna do is going to create an example Facebook ad campaign and show exactly how I would set it up specifically for a small business. so here I am, inside ads manager to go ahead and click on the create button. so just gonna call this example campaign. ignore all of this. and now, the first thing that I would say about when you're creating Facebook ads for small businesses is that you want your campaign objective to really go after what it is that you want, and I think that, as a small business, you've probably got relatively limited cash flow. your Facebook ads need to deliver, they need to perform results, need to bring money back into the business, otherwise you're not going to be able to keep spending on them. so I think you want to go ahead and use the conversion objective and you're gonna either directly go for purchases or you're gonna directly go for sir sorry, you're gonna get to really go for purchases or you're gonna directly go for the leads for your services, depending on the type of business that you have. now, in order to use the conversions objective, you're going to need to install the Facebook pixel on your website. if you don't already have it installed, you don't have to do it. check out the link in the video description below. there will be one - a video I've created that shows you exactly how to Store, install the facebook pics. also, don't worry about all of that. go straight forward. okay, that's what I'd say at the campaign level. everything else you can just leave as is: don't need to and split test CBO any, any of that sort of stuff. let's go now with example ad set and let's just pop in example ad and we go through each stage of this campaign. okay, so let's now go into the ad set level. first thing you got to do when you create a conversions based campaign is select which object, which conversion events, you want this campaign to optimize for. you know, what do you want Facebook to try and get you? in this case, I'm going to go ahead and use lead again. to use this, you're going to need event code installed on your website that's either triggered when people make a purchase or triggered when people become a lead. relatively straightforward to setup. again, that's included in the video, in the video description, so make sure you check that out. so first thing obviously need to do is just make sure you select the right one. if you want purchases, select purchase. if you want leads, select leads. pretty straightforward. you can ignore all this. obviously. set a budget that you are comfortable with, something that won't bankrupt you if it goes wrong, but also don't spend too little so that it's not going to make a difference. you'll be worth it, you know, if you're just looking to advertise with five pounds a day. even if you get a 10x return on that- that's fifty pounds a day- is that really gonna do anything for your business? maybe, maybe not, and so I would set that at a level with which, if it does work, it's actually going to mean something. otherwise, you're just gonna become disinterested. and what's the point? okay, scrolling down to audiences, now there's basically two types of small business. there's local work. there's lots of types, but in for this purposes, there's local small businesses. and there's national or international school. but small businesses, businesses that operate on a local basis, need to do different, need to do things differently when it comes to targeting to people, to businesses that operate on a much wider geographical area. local businesses probably just want to go ahead and select the demographic data the best describes their customers. so let's say, for example, your customers are men aged 35 to, let's say, 50. let's pop that in there. okay, now that's a massive market. now hold UK 13 million. but let's say you operate on a local basis and you are based in Bristol, which is a city in the UK, and 25 miles is too wide for you. you want to go ahead with something like 10. might be bit small, but let's say your area of operation is something like 15 miles. okay, now that already reduces your audience size to just two hundred and sixty thousand, which is about the the limit. well, okay, you can operate with. the audience is smaller than that. I wouldn't go with anything less than a hundred thousand unless you really live somewhere very, very unpopulated and that's just where your customers are and they just aren't more people. but I wouldn't want to go with an audience much, lot, much smaller than that. if I was targeting a relatively large city like Bristol- and- but you can see, we look- we were already targeted at 26,000. all we've done is enter in our location parameters and in fact I haven't even selected gender there. if I went with men, that's gonna shrink at all. but let's say it's 35 to 50, all both men and women. okay, so just make sure that your audience is aren't too small. if you operate on a local basis, you probably can't go ahead and add in demographic information, interest information and get really specific, because your audience will just be too small. and, having said that, if you're a local business operates in a massive city with really dense population- like London, New York, LA, you know these sorts of places, then, yes, you can probably go ahead and add some other targets and options in here, but most local businesses just want to keep it very, very simple and be very careful about the to small audience. that is a big deal that people often miss out on. now let's assume you're not a local business and you're operating nationally or internationally, so let's say I don't know where that's not coming up. let's say in the United Kingdom. though, for those businesses- and some local businesses can do this as well- you the best targeting option to use for a small business. remember what we want from our campaigns. it's not brand awareness. we're not trying to get the word out to thousands, hundred, thousands, millions people. we're trying to get people to buy your products and services. so I think the best thing to do there is to use a look-alike audience to this, based of your previous customers. now, a look-alike audience contains people that are very similar to another group of people. so a look-alike audience based off your previous customers, you're basically targeting on Facebook people that are very similar to your previous customers, so that makes complete sense. those are the people that are most likely to be interested in your product or services. so I'll have a bunch of look-alikes crated in my account. okay, here we go. so look-alikes based off previous leads. as an example, now, if you're advertising on a localized- somewhat localized- basis, but you've still got a large population, go ahead and create something like a 10% look-alike audience. if you are advertising on a nationwide or internationally, you can probably get away with a 1% look-alike audience. nobody gets a look-alikes too much. now, if you don't know how to create them or you don't know the intricacies of what size, when to use them, all that sort of stuff. I cover that. another video. check out the video description for a video on Facebook. look like audiences, specifically reall.

A BETTER Way To Advertise On Facebook In 2022 (SECRET)

there are three things that you need to know if you want to create effective, high converting and profitable facebook ads. first, you need to nail message market match. get this wrong and it doesn't matter how smart or funny or creative your ads are, they're not gonna work. next is something called the 40- 40- 20 rule. every great direct response marketer and advertising legend lives and dies by this rule. but don't worry if you've never heard of it before, most people haven't, and i'm going to walk you through exactly how to use this with your facebook ads. and third, you need to use something called the marketing rule of seven, and not just with your facebook ads either, but with all of your advertising and marketing and everything you do from this day forward. use it and profit. don't use it and don't profit. that is a terrible catchphrase. so let me show you how it's done, starting with the ever important message market match. want to know the single biggest reason that most facebook ads don't work. i can't see it right now, but i'm going to assume you're nodding your head, yes, well, my friend, the biggest reason that most facebook ads don't work is not because they chose the wrong campaign objective or wrong placement or wrong budget or anything related to the actual setup of the facebook ad campaign. nope, the reason that most ads don't work is because they're saying the wrong things to the wrong people, or in other words, the offer that they're making is either unrelated or unappealing. an unrelated message means that they're making an offer that people just don't really care about, trying to sell something in a way that just doesn't resonate with the pains and problems and fears and frustrations of the market. this is often the result of spending too much time on the features and the actual tangible things that they're going to be getting, rather than on the benefits and the outcomes and all of the results and how their life's going to be better after they make a purchase. an unappealing message is simply a message that's packaged wrong, or in other words, it's boring. it doesn't do anything to try to catch someone's attention, and so they don't stop to read it, and if they do stop, well, they just don't care. what's that sound? oh, that's the sound of your ad dollars getting flushed down the toilet, and so money is wasted. putting these boring and uninteresting and irrelevant messages in front of people and then wondering why nobody's buying sounds harsh. i know, i don't like to be the bad guy here, but fortunately there is a solution that comes in the form of message market match, and message market match is exactly what it sounds like. it means matching your message to your market, but obviously there's a little more to it than that. essentially, message market match, also commonly known as message to market match, is really just a way of making sure that you've done your homework and you've researched your target audience. you've figured out what their pains and their problems and their fears and their frustrations are and how. whatever it is that you're selling is well positioned to help solve that for them. get it right and people buy. get it wrong and they don't buy. and this is one of my favorite things about marketing and about advertising, in that it's a literal case study of human behavior. after all, people can say all of the things about how they think they are or how they would like to be, but at the end of the day, money, toks and what people choose to buy and how they spend their time are two of the most powerful indicators that really show what someone values. so if your ads aren't working and people aren't clicking on them or signing up or buying or anything like that, well, it's simply because they don't see the value in what you're offering. so it's your job as the marketer, as the advertiser, to try to show them that value, and the best way to do this isn't by shoving it down their throats, but rather to show them that you understand where they're coming from, you understand their problems and you possibly have a solution they may be interested in. i wish i could remember who told me this quote so i could give them due credit. but one of my favorite sayings is that customers don't buy when they understand. they buy when they feel understood. okay, next i'm gonna give you the secret sauce and those special ingredients that really separates the amateurs from the pros when it comes to creating high converting and profitable facebook ads. but first a real quick message from this video's sponsor, metrocool. over the years, i've had the chance to work with a lot of different companies and software, but metricool has quickly become my number one secret weapon when it comes to creating better and more effective social media marketing campaigns, and i use it every single day. not only does it allow you to take care of everything all in one place, it also integrates seamlessly with facebook and instagram and twitter and tiktok and linkedin and google business and pinterest and youtube and twitch, as well as facebook ads and google ads and tiktok ads and data center. it's also incredibly easy to use and gives you a ton of powerful features for both organic social media and paid media like facebook ads. one of my favorite things about it is how i can watch and monitor my ads performance and get a side-by-side comparison of my ad campaigns on google and facebook, which are two of my biggest ad platforms right now, and i can see how they're doing and compare different metrics against each other, like how many impressions they got, what's my cpm, which is how much it cost me to show these to a thousand people, what's my cpc, or cost per click, my ctr, which is my click-through rate, and even the number of conversions each campaign is delivering. because, again remember, it's not just about getting likes and shares, it's about making money from your social media and your ads. so make sure to check out metricool by clicking the link in the description below this video and when you use the code atom, you can try out any paid plan for 30 days for free, okay, next, the 40 40- 20 rule. the 40 40- 20 rule shows the breakdown of the three main elements that are responsible for your ad success: 40 to your market, 40 to your offer and 20 to your copy. so let me unpack those for you now. 40 of the success of your advertising campaign is going to come down to your market, your understanding of them and your ability to identify and locate them and make sure that you're putting the right message directly in front of them. fortunately, facebook's targeting options are pretty amazing, so the ability to find them and get right in front of them is well easier than ever. as for coming up with the right message, the right hook, the right angle and the right irresistible offer, and how those all fit together, well, that's where you're gonna need to do a little bit of heavy lifting. the next 40 of this equation comes down to your offer. so what are you offering and is it irresistible enough to get them to pay attention? is it relevant enough that they're going to be interested and want to click, want to read more, ultimately want to buy? and the last 20 is your copy and your creative. this is essentially the words that you use, the images, the video- if you're running a video ad, all of the design and the way that you structure things as well as the words that you say. as a general rule, the more competitive your market is, the more persuasive and influential and more heavy-hitting your copy's going to need to be. the 40-40-20 rule is incredibly powerful because, like all things in marketing, it gets to the root of what's really important, which is your customers, their problems and your solutions to those problems. and way too many advertisers get this completely backwards, spending way too much time on fancy words and pretty pictures rather than getting to the core of their audience's pains and how they're able to best serve them. there's even some situations, and with certain target markets, where an ove

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Facebook Ads Tutorial for Small Biz 2021 - How to Create Facebook Ads For Beginners (COMPLETE GUIDE)

if you want to run facebook ads in 2021. i'm going to walk you through the entire process step by step, so this is the only training program you're ever going to need, even if you've never done this before. i'm going to show you everything from basic setup to targeting, to what types of ads to use- you name it. i'm going to make this super easy on you, and i'll give you some of my best pro tips and secrets along the way for optimizations, just for you, small and local businesses out there. so let's get right to it. okay, so, to start out, we are inside of my facebook account, so you're just gonna be logged into facebook and then go up to this little plus sign in the top right corner and you're just gonna click on create ad. okay, so the first thing we need to do is decide on the campaign objective. so what facebook lets you do is they. they really make it easy for you to tell them what your end goal is, and then it's going to optimize the ad to be shown to the right people who are most likely to take the ad you want. so just really quickly here. um, awareness, brand awareness is just kind of a, that general. here we are kind of ad, which i don't recommend very much. reach can be very useful, partikularly if you are in a smaller local area where it might not make sense to get any more granular than that, like if you're in a smaller town, reach might be the way to go for you. some of the most popular ones are traffic, which basically just says i want to show this ad to the people who are most likely to actually click through to my website and that's it. another interesting one is video views, and this basically lets you show a video to people and then you can retarget them with another ad based on who actually watched it. this can be really good when you're trying to build trust before you go in for the sale. then another one that's pretty interesting is lead generation, which, like, let's say, if you have a lead magnet, any kind of a guide or checklist- they're giving away in exchange for an email address. this lets you do that without having to send them to the traditional landing page where they put in their information. it just opens it up right within facebook and since facebook already has their name and email address, there's very little barrier to entry. when you do that, then the big one over here. conversions: this is what most people will recommend you do in most cases, like: because it's one thing to have people just go to your website. it's quite another to have them not only go to your website but actually take that next step and make a purchase or download your lead magnet, something like that. so in order to do the conversion objective, you do need to have a facebook pixel installed on your website. now, what that's going to do is it's going to capture everyone who comes to your website and they're going to know they've been there, so that you can then send retargeting ads on facebook to those people. and that's also what's going to allow facebook to know if someone actually did convert on your website. without that pixel, you cannot track that conversion. and if you can't track the conversion, then guess what? their algorithm cannot continue to get any smarter. so you're basically going to be spending a lot of unnecessary money here. so, for the sake of simplicity, we're just going to do a traffic campaign today. so, again, this is going to be optimized just to send people to your website. so the first thing you want to do is name your campaign and one thing you need to understand: there's three levels here, when we're toking about, uh, running a facebook ad, there's the campaign level. that's the big broad bucket that everything goes in then and that's where you, that's where you choose the objective, okay, and you can also set the budget at the campaign level as well. they're really making a move toward this being the norm, but that's not ruled out for everybody yet. so let's go ahead and take a look at this. so, name your campaign. we've got the campaign. then we can have multiple ad sets or just one ad set inside a campaign. that's where you choose your, your targeting, uh, where you want these ads to show up within facebook, and your budget for now, and then, within an ad set, you can have one ad or multiple ads, and that, basically, is, this is where you input the actual uh, creative elements of the ad itself: the images, the videos, the text, the headline, all that good stuff. so first of all, let's just name our campaign, and the good, best practike here is to name it with the name of your product. so in our, our example here, we're going to do a free 30-day pass for a local gym, so we're going to name it the name of the product or service or special, then a dash, then i'm going to say traffic and i'm also going to say cold, meaning a cold audience. a warm audience is just an audience that's already been to our website or has interacted with us, with us in some way, but this is going just to go out to cold people who have never necessarily uh interacted with us before, and that's all we're going to do for now. we're just going to name the campaign and i'm going to click on continue. okay, so special ad categories. basically, if you have anything related to the credit industry, employment, housing, social issues or politiks, you'd have to declare that it's part of facebook's efforts to uh kind of clean up their act in certain certain areas. and we're going to leave it on a buying type: auction and then campaign objective: traffic, because we've already selected that, and a b testing that lets you basically pit one ad against another to see what's uh going to perform the best. but for simplicity's sake, we're not going to do that this time. it's a little bit more of an advanced maneuver, and so if we wanted to uh set our budget on the and the campaign level, we would do that down here, and people have mixed opinions on if you should be doing this. they definitely think campaign budget optimization is perfect. once you have an ad that you know works and you want to scale it up, they don't generally recommend it for testing. but you know what? it is getting better every single day and it's getting smarter. so i'm going to go ahead and click this on for now, for our purposes today. it's definitely going to make it easier on you, because what they basically do here is: let's say, you've got one campaign with i don't know three or four different ads and ad sets inside of it. what it does is it determines, through its artificial intelligence and its machine learning, which ads and ad sets are performing the best and what's the smartest way to allocate those funds. meaning, if they see one is really outperforming the others, they're going to put much more money toward that one getting you better results. now, in terms of daily budget, i've got a few thoughts for you here. so my general rule of thumb is: if you're more of a national company or even international, 500 a month would be the absolute minimum i would recommend spending, the caveat here being, if you're a more local business, you can get away with spending a lot less. partikularly, if you're in kind of a smaller area. you know, if you're in new york city, you might want to put more. but if you're in kind of a mid size market and you're only going after maybe one town or a few zip codes, something like that, you can get away with as little as like three dollars a day, depending on how small your location is. but for this i'm just going to leave it at 20 a day and i'm going to leave it at lowest cost and i'm going to click on next. okay, so now it's going to ask us to name our ad set, but we're actually going to hold off on this for a second, and you'll see why: because we're going to name this in a descriptive way of how we're actually going to fill this page out. so we're going to do that first. so let's go down to under traffic, where we want to choose where we're sending our traffic to. in most cases, it's going to be your website. if you're selling an app, it would be that you could send people where would basically open up a messenger bot for them, but that's.

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NEW Facebook Ads Tutorial for Beginners in 2022 – FULL FREE COURSE

On-screen right now, I'll teach you how to step-by-step set up a solid Facebook ads from scratch, and, when we do this correctly, it'll mean a new ongoing stream of revenue for you and your business. Buthow am I so sure that Facebook Ads still works? If you just take a look right now on-screen, if I go to the Facebook Report- Third Quarter 2021 Results and yearly financial results, they're still seeing year on year growth on their active user base and advertising revenue. so, taking a quick look at the ad revenue right here, you can see that there is tremendous year-on-year growth and there's no sign of slowing down yet. and there are almost 2 billion active users every day that we can still reach- and, let's not forget, this also includes instagram. so this is the reason why myself and the team are spending tens of thousands of dollars every month on facebook and instagram ads across our businesses, with a pretty decent return to this day, although lots has changed with the facebook ads since my days working as a digital marketing manager in the corporate world. so let's go ahead and get stuck into the tutorial, see what's different and see how we can still set up great facebook ads. and, by the way, drop a like and subscribe if you find today's video useful, it's always appreciated. so the absolute very first thing you want to do, if you don't already have an account, is head onto the url businessfacebookcom, and then you want to create a new business account. first you need to log into your facebook account and then create a new business account. so once you have that done, you're going to head on to facebook business manager. this is a fresh account so we can follow along here, and this is your ads manager account and we want to familiarize ourselves with how to navigate this interface. so firstly, we have the campaign section. so the campaign section and the campaign view is where we get an overview of everything that's happening, all the ads that we're going to set up. then the ad sets is the ads, the ads underneath the campaign, and then finally, you have the ads itself underneath ad sets. so it sort of trickles down and we have a flow on effect from campaigns to ad sets to ads. the campaign structure is very important and i'll mention more about that in a moment. we also have the column section and this is very important in analyzing our ads, our performance and getting more detail from all our campaigns. then we also have the breakdown effect. so this breakdown column is essentially giving you again more detail about the ads and more efficiently viewing our data. so data is very important when it comes to facebook ads. and then, finally, you have reports, where you can generate reports and customer reports, and then, in this section here, once we create ads, you'll start to familiarize yourself with the data fields, and this is where you're going to see all the ad names, the delivery types, the bid strategy, the budget and all the other statistiks that we need to know when it comes to facebook ads. now, just before we create an ad together. the second thing you want to do is competitor research, and we want to run some competitor research because we want to understand what a good ad looks like in your business and find out some competitors and what they're doing in with their ads. so one of my favorite tools is the facebook ad library, and it's literally that it's a library of ads that we can see. you can reach this page on facebookcom: forward slash ads, forward slash library. but taking a look here, you can set- let's set- this to all so it's a global, and then we can start to find and click all ads and then we can start to find examples of great ads. let's just say we're running ads for phone cases, an iphone case, so all we need to do here is type in iphone cases and then click enter and then we can start to see different ads for phone cases, iphone cases specifically. and now the best way to do this is to find competitor brands, brainstorm competitor brands within your niche and find them directly in the facebook ad library. so this is a great way, initially just to use generic terms like iphone cases to find very generic ads. they may or may not be performing well, but it gives you a few ideas of what is and maybe isn't working well and some ideas for creative and and ad copy and all of that good stuff. but the best way to do this is, again, to find your competitors. so in this case, let's type in pure cases. i think it was the first- yep, it's this one here, i believe. so i know this is a great iphone case brand and so we can directly look at their ads and see what they're doing well, and a great way to find out the ads that are working for them. even though we can't exactly see all the data and all the performance data we i usually like to scroll all the way down, uh, to their oldest ads, because if their oldest ads are still running, it's usually a good indicator that those ads are performing well for them. so their oldest ads are in august 2021, and so i like to take a look and click, see our details and just take a overall look at what they're doing. you know where, where the ad directs to and what the landing page looks like. so, again, this is a great way, uh, looking at competitor competitors and getting a good idea of your ads. i think this is one of the best ways to start, especially if you're new to facebook ads or you're still a beginner. it's to do competitor research and just get some ideas from there. the second tool i want to mention, before we jump in, actually create some ads, is a new tool actually called um: campaign ideas generator. now, this is a tool that you can reach at facebookcom: forward slash business, forward slash campaign ideas generator. by the way, i'll leave all the links down below just so it's easier for you all to access, but with this tool- this is a relatively new tool- to get campaign ideas, you know. if you don't know what type of campaigns to run, this is a great way to start. it is very generic, though. just be wary of that. so all you need to do is say: i have a pick, your niche. let's say you're in consumer goods. let's just say: and then i would like like campaign suggestions for you know a specific event or a specific time in the year- let's just say easter in this case- and get campaign ideas, and what facebook will do is it'll troll through all its campaign data and give you suggestions for some campaign ideas. it will even give you ready to go ads so you can start to see, hey, what might work. well, you can also download the jpegs and images and start using them as creative. don't recommend that, though. you want to create your own creative and images, so just be wary of that. but again, it's just a good place to start, because i know a lot of people they're unsure of where to start when it comes to facebook ads and can be pretty overwhelming. so those are the two tools that i recommend that are directly from facebook themselves. now, moving on to actually creating the ad itself, let's jump back into our ads manager- so this is a brand new ads manager- and let's create an ad together. the very first thing you want to do is click on the big green button, click create and, depending on if you have a new ad account, you may get this warning message as well. nothing to be worried about. you can go complete your account setup later on. but now first thing you want to do is create a campaign objective, depending on your goal. you may want to go with any one of these, really depending on what you're selling and what your objective is, but in any case, probably the most two common objectives right here is, of course, conversions, traffic and engagement. i'm going to go set up a conversions ad just so we can push sales, but this is very broad. it really does depend on what type of business you are running and if you have,

Facebook Ads for Local Businesses: A Framework for More Revenue

-. When developing a Facebook ad strategy for a local business, most people completely go about it the wrong way, And in times like these, every single dollar counts. So I wanna make sure that by the end of this video, you have a profitable Facebook ad strategy for your local business in place. (bright music). I've been working with local businesses and local marketers for the last 10 years to help them profitably market their business. That led me to create a system and a framework that is called the AB3 method. That is, for three different ad levels that every business owner needs to include in their Facebook advertising, And if you implement this, you should be able to see the exact same results, which is $1 in and more dollars out, And if you stik around to the end, I'm actually gonna share some really helpful tips on planning the strategy before you ever enter ads manager, to ensure that all of these are set up properly, Because level one tends to be the most confusing for people and because, ultimately, it's at the top of the funnel, meaning these are the ads that are gonna reach the largest variety of people. we really need to focus on it a bit more, but I promise you we're gonna get to level two and level three really soon, and they're gonna make a lot more sense once you understand this concept. Level one focuses on education, an audience building, as well as engagement. It's one of the most important yet often overlooked. If you are in a local market, you have a finite group of people that you can serve. Some of those people are gonna be looking for a business just like yours, but most of them will not be In any given market. there's usually about 3% of the population that is ready to buy what you have. However, there's usually about another 15% that needs what you have. they're open to buying it, but they simply don't know it yet or they're not ready to pull the trigger. Because of that, most business owners are focusing only on that 3%. However, that other 15% is very critikal to your business and they're typically being ignored because they're not being excited, engaged or nurtured long-term. That's what level one was created to do. In our level one ad campaigns, we wanna focus primarily on educating the audience, not only on our industry or our products and services or our business, but also the topics that relate directly to our business. For instance, I was recently toking with a karate school owner. He's been running ads strictly about an offer For a long time. he'd get great results right off the bat, but they would always dry up within about a month or two, because those were the people that were ready to sign their child up for karate And essentially, those leads were the low hanging fruit. But what wasn't happening was creating demand for this karate school. The best way to do that is by identifying first who are the different avatars that your business serves. The karate business is marketing to parents, but all parents are not alike. They also have children of different ages and that's gonna impact what really connects with them. The next thing you're gonna think about is what's the primary driver for people to sign their child up for karate? Well, you're gonna have one group of people. they already know that karate is something they wanna try. You also have another group of parents that know their child needs an activity or a sport. They're not necessarily thinking about karate, but they would be willing to sign their child up if they saw the value of karate itself. Then you're gonna have another group of parents that maybe aren't necessarily thinking about sports and activities, but they do have a child and they care about their wellbeing, their mindset, their physical activity levels. It's not something that karate is just on their mind. The question is: how do you attract those three different groups of people that ultimately, would buy from you for completely different reasons? In those three groups there's actually a large variety of subsets, such as parents of girls as opposed to parents of boys, parents of toddlers as opposed to parents of older children. Sometimes they can respond to a similar message, but most of the time it's simply not going to work. The level one ad campaigns are designed to eliminate the one-size-fits-all strategy. It's also designed to engage with the community that you serve and build brand awareness. Even for the people who are not yet thinking of you, they could think of you one day. Maybe there's a couple that is seeing your content. They don't even have a child yet, but a few years down the road they will, And at that point they already know about your business. they know about the unique selling proposition and they feel that you're dedicated to your craft because you go out of your way to educate people and support your community. So the question is: how do we achieve all that with our level one ad campaigns? There are three different types of content that you can use at level one. That's gonna to be video, blog content or engaging social posts. The reason that I suggest a video? first and foremost, it's the least expensive, but it's the most effective. People are willing to watch a video longer than they'll typically read, but you can also say more verbally in a short period of time than you could with some written post. These ads are not designed to directly generate leads, So we don't wanna spend a crazy amount of money, but we do wanna get maximum impact. Second to that, we can create specific audiences based on the videos that someone watches and how long they're watching them. Those three groups of parents that I just mentioned. they may not all respond to the same video. The parents that are focused on wellbeing of their child but are not about karate: they may end up watching a video toking about how to boost your child's physical activity and mental health. If they're watching that video, they do care about their child's wellbeing. Now I've also made them aware that wellbeing- mental and physical- is tied directly to karate. The parents that are thinking about signing their child up for some sort of activity but karate is not really on the line, focus that video on why karate is the ideal sport for children, why it helps improve their discipline and helps give them mental clarity. Those are people who may have not had karate on their radar, but now they do. Then you're gonna have the group that already knows about karate. It's best to differentiate your processes and what you do as a business to really get them to wanna work with you, specifically In local communities. a lot of times, a very close proximity to the location is important, But if you can really build a strong base of followers, people who are engaging, people who are grateful for the content you provide, they will be willing to drive farther, which is ultimately gonna increase your potential pool of prospects, which is so important in especially small areas. You could also use blog content in the same way. Blog content can actually be used to identify specifically which blogs someone has clicked on. You would do that by creating a custom website audience. The unfortunate part about blogs is number one. the cost per click is gonna to be significantly higher than the cost of someone to watch your video. However, there are groups of people out there that would much prefer to read, So giving them that option as a secondary way to consume is a great idea. You are gonna spend a bit more money. However, the simple act of them clicking on that blog shows you that they have an interest in that topic. The third type of level one content is gonna be that engaging post. These types of posts really need to be building an engagement base. Likes, comments, shares, make sure they understand exactly what you do and what makes you great. This could be a before and after. Another style of post could be: which would you prefer, this or that?

Facebook Marketing for Small Businesses

if you're a small business looking to grow and market on facebook, it can seem a little overwhelming at first. where do you start? are getting page likes even important anymore? how do you run facebook ads? or, better question, are facebook ads even profitable anymore? i'm answering those questions and more in this video to help you get started on the right track with facebook marketing for small businesses. so keep watching. [Music]. [Applause]. what's up everybody? welcome back to the channel i'm brandi with life marketing, the digital marketing agency with a mission to help small businesses grow. before we get started, go ahead and like this video, subscribe and ring the notification bell so that you don't miss out on any of the marketing videos we put out every week that help you grow your business. all right, so facebook has always prided itself on its ability to help the small business owner. in fact, they break down how they can help small businesses into three main methods. you can get discovered by new customers online, find your customers with ads and connect with your customers directly using messaging. so let's walk through discovering new customers online. facebook says they have free tools to help build your online presence. you can create a page or profile for your business, communicate with followers using posts and stories, and meet customers and business owners and groups. so let's tok about what you need to get started with these tools. the first thing you need to do is create a facebook business page and set up your meta business suite. your facebook business page will allow you to create a page for your brand so you can post and respond as the brand, as opposed to operating out of your personal profile. from there, you can link your business's instagram account to your facebook business page, which i show you how to do in this video, and i show you how to create a business page in this video. if you need that tutorial, both will be linked in the description. now, some of you may be familiar with the term business manager and are wondering what the difference is between that and the meta business suite. your meta business suite allows you to manage all of your facebook and instagram accounts, while your business manager gives you access solely to facebook pages and ad accounts. both still exist, but the meta business suite is much newer and offers you all of the same functions that the business manager does, and then some plus. this suite is accessible from both desktop and mobile, which makes it easier for busy, on-the-go business owners to work with. morgan has a whole video covering the business suite, so i will link that for you to watch next if you need to. but setting this up at the beginning is the easiest way to keep all of your facebook marketing efforts organized and streamlined. it'll house any facebook products you use, like your facebook business page, your instagram account, your facebook ad account, etc. and it makes it easy for you to give other team members or marketing agencies you partner with access to handle facebook marketing on behalf of your business. speaking of which, if you do find that you need a professional marketing agency to handle all of your marketing for you from top to bottom, we do that for small businesses every single day, so i'll put our contact link below as well if that's something that you're interested in. but otherwise, once you get your meta suite set up, with all the assets you want to utilize set up within it, you'll be set to start launching your marketing efforts. facebook says you can share content and start conversations with posts. posts are a great way to stay top of mind with your followers. by sharing the content you care about, include images or videos to help your post stand out and catch attention. you can also express yourself with stories. stories allow you to share images and videos your followers can view for 24 hours on facebook or instagram, highlight upcoming events, share an eye-catching image or show a day in the life of your business. and, speaking of events, if your business does throw customer events often, i show you how to create events in this video and how to automate them if you host them regularly. next, you can show customers your product or service in live videos. go live on facebook or instagram to interact with your followers in real time, host events and conversations, showcase products or take people behind the scenes of your business. and lastly, you can create a facebook group or join a group as your page to connect with your community. i show you how to create your own facebook group in this video, and morgan shares tips on how to grow it in this video. so you can create a group that offers more exclusive content than what's on your business page. or, as facebook suggested, you can join an existing group as your page. facebook says joining a relevant group is a great way to add to discussions and contribute your business's unique value, all while in front of an audience that would likely be interested in what you offer. so definitely check out those videos i mentioned if you're interested in creating or joining a group. and again, everything i've listed so far are completely free facebook tools you can use to build and directly connect with your audience. now the second thing facebook said they can help you with is to find your customers with ads. they said facebook and instagram ads can help you meet new customers where they are, reach audiences interested in your business, increase your sales or book more clients. now, when you start approaching facebook and instagram ads, it's important to know that there are different ad campaigns you can utilize. they have different objectives based on the goal you're trying to achieve from the ad, and it's also important to recognize that even within one objective, you can narrow down your goal even further. for instance, within the engagement objective, you can decide if you want more business page likes, post engagement or event responses. some campaign objectives take more setup than others. the conversion campaign is one of the most popular to run because it optimizes for sales and or lead form completions, depending on what you call a conversion, and with that you can't just set that campaign up without installing the facebook pixel on your site first. so if you don't know how to do some of these things. i'm going to link these videos as resources for you below: how to create facebook or instagram ads, facebook ads for beginners, how to install the pixel. it's all there. but no matter which campaign objective you choose to use, the overall principle is that you're putting an ad in front of your selected target audience on the facebook and instagram platforms to achieve your set goal. now there are two things to keep in mind before you run facebook ads. first, it does take an advertising budget to fuel your ads. this is not a free tool like the other tools that we mentioned previously are. and secondly, facebook ads have been in a lot of hot water the last couple years, and more and more business owners have turned to organic facebook marketing as a result. i cover everything about what's happened with facebook ads and what to do about it in this video, so if you missed that, i will link it below now. the last thing facebook said they can help small businesses with is to connect with your customers directly using messaging. facebook said messenger, instagram direct and whatsapp help bring customers into the conversation. you can invite customers to chat with action buttons, provide automated customer support and close sales with customers one-on-one. now there are two ways you can leverage messaging. you can utilize the messages ad campaign, which will require an ad budget, and i show you how to do that in this video. or you can organically message your audience. facebook says you can use whatsapp and messenger to answer questions and build connections with your customers. i've toked before on this channel on the value of brand transparency.