facebook ads funnel

Facebook Advertising Guide: How To Make A Facebook Ad Funnel

Creating a Facebook Ad Funnel: Tips for Success

At Life Marketing, we drive amazing results for our clients using Facebook ads. To achieve this, we follow a clear and strategic Facebook ad funnel from the start. In this article, we will provide tips on how to create a Facebook ad funnel and drive successful results.

What is an Advertising Funnel?

An advertising funnel is a visual representation of how you move people from complete strangers to customers and repeat customers. The funnel is made up of three parts: top of funnel, middle of funnel, and bottom of funnel.

1. Top of Funnel:

The top of the funnel is the widest part and is where you draw people into your funnel for the first time. These people are not familiar with your brand and are considered a cold audience. To provide value to this audience, you can run conversion ads that send people directly to your website or product page. However, if you sell higher-priced products or services, it's better to run ads to introduce your brand a little more first and provide value first. You can do this by sending traffic to your blog or a landing page that is content-driven, where the point is to provide value in the form of teaching them how to solve a problem or pain point that they have.

2. Middle of Funnel:

The middle of the funnel is where you engage with people who are already familiar with your brand. These people are considered a warm audience and have shown interest in your brand. You can target them with ads that offer more information about your products or services, and encourage them to take action. It's important to note that these people should be people who are familiar with your brand and have shown interest. You don't want to waste any time, effort, or money nurturing a lead that's not going to convert later.

3. Bottom of Funnel:

The bottom of the funnel is the narrowest part and is where you convert people into customers. These people are considered a hot audience and have shown high intent. You can target them with ads that offer discounts or promotions to encourage them to make a purchase. It's important to have marketing materials ready to close these people because by this point, all they need is that extra push to convert into a customer.

4. Advocacy Stage:

The advocacy stage is for people who have already purchased from you. This is where you can nurture your existing customers to become repeat buyers. You can do this by offering them upsell products or services or sending them referral incentives. The advocacy stage helps you work smarter, not harder, by maximizing your customer lifetime value.

Creating a successful Facebook ad funnel requires a clear and strategic plan. By following the tips outlined in this article, you can create a Facebook ad funnel that drives results for your business. Remember to provide value to your audience at each stage of the funnel and focus on converting your hot audience into customers.

Facebook Ads in 2023: Brand NEW Secrets, Strategies & Pro-Tips

In this article, we will discuss eight powerful hacks, secret strategies, and pro tips to improve your Facebook ad performance. Our goal is to help you put an end to wasting money and debunk the idea that Facebook ads don't work. We reached out to some of the smartest Facebook ad experts, including Amanda Bond, Adam Erhart, and Salome Shellac, to hear directly from them what's in their 2023 Facebook ads Playbook. We will share with you what's working best in Facebook right now and how you can duplicate their big-time results by using what's working amazingly well right now.

- The article will discuss eight powerful hacks, secret strategies, and pro tips to improve your Facebook ad performance.

- The goal is to help you put an end to wasting money and debunk the idea that Facebook ads don't work.

- We will share what's working best in Facebook right now and how you can duplicate their big-time results by using what's working amazingly well right now.

Strategies:

1. Lead Ads:

- Facebook's new and improved lead form ads are effective and cheaper than traditional methods.

- Pairing this with the way people are more comfortable using lead ads makes them a powerful tool.

- You can use lead ad forms to schedule an appointment or consultation, but there's a better use for them.

- Building your email list is important for service-based businesses as it sets you up as an authority in your industry.

- Setting aside a budget for list building is affordable and will never be regretted.

- The way most sales happen is through repeated exposure, and email is an excellent way to achieve this.

2. Building Your Email List:

- There's no substitute for building your email list, especially for service-based businesses.

- A good, strong email list means you get to help, teach, and share valuable information with your audience.

- Building your list is affordable and should be a priority in your marketing budget.

- The way most sales happen is through repeated exposure, and email is an excellent way to achieve this.

3. Custom Audiences:

- Custom audiences are an excellent way to target specific groups of people.

- You can create custom audiences from your email list, website visitors, engagement, and lookalike audiences.

- Lookalike audiences are powerful because they allow you to target people who are similar to your current customers.

- Facebook's simplified targeting options make custom audiences easier to create and use.

4. Video Ads:

- Video ads are one of the most effective types of ads on Facebook.

- They allow you to tell a story, showcase your product or service, and connect with your audience on an emotional level.

- Shorter videos tend to perform better than longer ones, and you should optimize them for mobile viewing.

5. Retargeting:

- Retargeting is an excellent way to reach people who have already shown an interest in your product or service.

- You can retarget people who have visited your website, engaged with your content, or interacted with your ads.

- Retargeting ads should be personalized and offer something of value to the viewer.

6. Testing:

- Testing is crucial to finding what works best for your audience.

- You should test different ad formats, placements, and targeting options to see what performs best.

- Use A/B testing to compare two versions of an ad to see which one performs better.

7. Ad Copy:

- Your ad copy should be compelling and speak directly to your target audience.

- Use emotion, urgency, and scarcity to create a sense of urgency.

- Use clear and concise language, avoid jargon and technical terms.

8. Ad Design:

- Your ad design should be eye-catching and visually appealing.

- Use high-quality images or videos and make sure they are relevant to your product or service.

- Avoid cluttered designs and too much text.

- Applying the above strategies will help improve your Facebook ad performance and put an end to wasting money.

- Building your email list, using custom audiences, and retargeting are all powerful tools to reach your target audience.

- Testing, ad copy, and ad design are essential elements of creating successful ads.

- By implementing these strategies, you can duplicate the big-time results of Facebook ad experts and achieve success in your advertising efforts.

HOW TO BUILD BEGINNER SALES FUNNEL ON FACEBOOK (2022)

If you're a market or business owner, you know that to effectively promote your product or service, you need a marketing plan. In other words, you need a sales funnel. A sales funnel is a structured process of converting potential customers to paying customers, involving multiple stages and steps that every business can use to sell its product or service.

The first step is to reach potential customers. Finding people that have never visited your website is great because these people can become your clients and transform your business. Facebook gives you a few ways to reach new people:

1. Create a broad campaign and let Facebook algorithm decide to whom and where to show your ads.

2. Use interests to reach specific people.

3. Use a lookalike audience for more advanced targeting.

To reach these potential customers, use creatives such as single images or videos that will introduce your product and service to a potential customer. Now let's jump into Facebook Ads Manager and see how you can do this.

1. Create a new ad campaign for top of the funnel ads.

2. Use conversion or sales type of object.

3. Name your campaign as Top of the Funnel.

4. Create two ad sets: broad and interests.

5. Use Facebook feed, Instagram feed, Facebook Stories, and Instagram stories placements for top of the funnel purposes.

6. Use interests to narrow down and target specific people.

7. Use lookalike audiences for more advanced targeting.

8. Exclude people who have already engaged with you.

Once you have the right people on the top of the funnel, it's time to re-engage them and show them more of your business. This way, you will help them make the right decision. For the middle of the funnel, create a campaign using the sales objective. Engage with people who have already been on your website, and create a few audiences:

1. People who have already visited your website.

2. People who have engaged with your Facebook.

3. People who have engaged with your Instagram.

Use the right exclusions and the best type of creative for this stage of the funnel, such as testimonials, reviews, and user-generated content.

In conclusion, a sales funnel is crucial for any business to effectively promote its product or service. Use Facebook's various targeting options and exclusions to reach the right people at the right time in the funnel. With the right creatives and targeting, you can convert potential customers into paying customers and transform your business.

Making a Facebook Video Ad Funnel That Converts

How to Use Facebook Ads to Turn People into Customers

- The importance of having a strategy built towards the psychology of turning people into customers

- Video ads as the best kind of ads to build empathy and emotional identification

- Funnelizing videos to respect the buyer's journey and putting them in the right places

- The three stages of the sales funnel: top, middle, and bottom

What Videos to Make:

- Top of funnel: text on screen storytelling or testimonial/demo videos to create awareness and emotional identification with the product/service

- Bottom of funnel: retargeting with social proof and testimonial video content to push people over the edge

- Nurturing the middle of the funnel for longer sales cycles

- Market research and psychology to determine the number of video content pieces needed

Over My Shoulder: Setting Up a Two-Step E-commerce Funnel in Facebook Ads Manager:

- Naming campaigns and ad sets with emojis to show the stage of the funnel

- Using lookalike audiences to find people who look like those who have interacted with your brand in certain ways

- Excluding people in the seed audience to avoid advertising to those who have already purchased

- Setting up a budget and optimizing for conversions

- Using Facebook ads to turn people into customers requires a strategy built towards the psychology of the buyer's journey

- Video ads are the best kind of ads to build empathy and emotional identification

- Funnelizing videos and using social proof and testimonials in retargeting can push people over the edge

- Market research and psychology can determine the number of video content pieces needed

- Setting up a two-step e-commerce funnel in Facebook Ads Manager involves naming campaigns and ad sets with emojis, using lookalike audiences, and optimizing for conversions.

Facebook Ad Funnel Formula for 2020

Are you struggling to convert your Facebook traffic into paying customers? Look no further than the perfect Facebook ads funnel! In this article, we'll dive into the steps involved in creating a successful funnel, including a Facebook ad that addresses your ideal customer's pain point, a retargeting ad that offers a deal or discount, and a Facebook messenger ad to answer any additional questions. So, let's get started!

Step 1: Solve Your Ideal Customer's Pain Point with a Facebook Ad

- Create an article-style ad with a catchy title and a nice image

- Use Buzz Sumo to find top-performing articles for inspiration

- Target a cold audience based on demographics, behaviors, and interests

- Use the traffic objective to drive clicks to your content page

- Include an ad for your main offer at the bottom of the content page

- Use easily digestible paragraphs, images, and bullet points to keep readers engaged

Step 2: Retarget with an Offer Ad

- Mimic the visuals and headline of the content page ad

- Use the traffic objective to drive clicks to your offer page

- Make sure your offer is an actual offer, not just a brand awareness play

- Add urgency or scarcity to your offer to increase conversions

- Include social proof, FAQ's, and everything potential customers need to make a decision

- Use the Facebook pixel to retarget those who have seen the content page ad

Step 3: Use Facebook Messenger to Answer Additional Questions

- Consider using a messenger ad for high-ticket products or services

- Speak directly to potential customers and offer to answer any questions they have

- Start a conversation within Facebook messenger and build a relationship with your potential customers

By following these steps, you can create a successful Facebook ads funnel that converts cold traffic into paying customers. Don't forget to add some creativity and personality to your ads to stand out from the crowd. Happy funnel building!

Facebook Ad Funnel Formula PERFECT for Service Businesses in 2022

Facebook Ads Funnel for Service Businesses

Facebook Ads are a great investment for any business, especially service businesses. However, it is essential to follow a proven strategy to see good results and be profitable. In this article, we will be discussing the exact Facebook Ad funnel that service businesses should use to reach more potential clients for less money and be more profitable than ever before.

Facebook Ad Funnel:

The funnel consists of three different ads, and it is suitable for businesses with an audience over one million people.

1. The Hand Raiser Ad:

- This ad needs to be a video that provides a quick tip or basic advice related to your service.

- The purpose is to see who is interested in your topic enough to watch the video.

- The ad objective here is video views, and the targeting includes interests, demographics, and lookalike audiences.

- Those who watch over three seconds of the video move on to the next ad, and those who don't, don't.

2. The Offer They Can't Refuse:

- This ad must be a clear offer or promotion, and it can be a video or an image.

- The ad objective here is conversions, and the targeting includes the custom audience of everyone who watched the previous ad for over three seconds in the past 30 days.

- Examples of the offer they can't refuse include a discount on the first service, a free 30-minute strategy session, or a deep discount on a service.

3. The Wingman:

- This ad should be a testimonial compilation of your previous clients toking you up.

- Ideally, it should be either a video compilation or a slideshow of multiple videos or images.

- The ad objective here is conversions, and the targeting includes the custom audience of everyone who watched the previous ad for over three seconds in the past 30 days, minus the five-day audience.

- Testimonials should tackle the biggest objections your prospects might have.

Extra Tip:

Create two custom audiences from the first ad: people who watch three-plus seconds in the past 30 days and people who watch those same three-plus seconds in the past five days.

By following this structure, service businesses will be able to reach more potential clients for less money, and their ads will be much more profitable than any they've ever run in the past. It is important to note that if the audience is less than one million people, the targeting might be different, but the funnel remains the same.