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Published on: February 6 2023 by pipiads

A BETTER Way To Advertise On Facebook In 2022 SECRET

If you want to create effective, high-converting, and profitable Facebook ads in 2022, there are three things you need to know. First, you need to nail message market match. Second, you need to follow the 40-40-20 rule. And third, you need to use the marketing rule of seven.

Message Market Match:

The biggest reason most Facebook ads don't work is because they're saying the wrong things to the wrong people. Message market match is the key to solving this problem. You need to research your target audience and figure out what their pains, problems, fears, and frustrations are. Then, position your offer in a way that solves those problems for them. People buy when they feel understood, not just when they understand.

The 40-40-20 Rule:

This rule shows the breakdown of the three main elements responsible for your ad success. 40% is your market, 40% is your offer, and 20% is your copy. You need to understand your market, create an irresistible offer, and use persuasive copy and design to grab their attention.

Marketing Rule of Seven:

This rule states that a potential customer needs to see your message at least seven times before taking action. Use this rule with all of your advertising and marketing efforts to increase conversions and profitability.

Creating successful Facebook ads requires a combination of understanding your target audience, creating an irresistible offer, and using persuasive copy and design. By following the message market match principle, the 40-40-20 rule, and the marketing rule of seven, you can create highly effective and profitable Facebook ads in 2022.

How to Make Animated Facebook Ads in Canva (in Minutes, for Free)

In this tutorial, we will be taking a deeper dive into Canva, which has become my primary tool for creating new ads. There are several reasons why I am a big fan of Canva, including its ease of use, price point, ability to create specific ad placements, and speed at which ads can be built. Canva's recent $200 million investment with a valuation of $40 billion is a testament to its popularity.

Before we delve into Canva, let's talk about price points. Canva offers a free plan, but I personally use the Pro plan for added benefits such as royalty-free images and the ability to remove backgrounds. My recommendation is to start with the free plan and upgrade if necessary.

When using Canva, the home screen is where you begin building your designs. It is important to select a template to build your ad within. Canva offers default formats such as 9x16 video and business presentations, but we will focus on aspect ratios for Facebook and Instagram ads. The main aspect ratios are 16x9, 1x1, 4x5, and 9x16. It is important to consider the purpose of each ratio and build accordingly.

For our hypothetical scenario, we will be building an ad for Cal's Pet Food, a pet food brand. We will select an Instagram post template with a 1x1 aspect ratio. Canva allows you to upload your brand colors and logo for easy application to any template. You can also adjust the font and text to fit your brand's message.

Canva also offers the option to turn a static image into a GIF or video. This feature allows for more creativity in your ads.

In conclusion, Canva is a powerful tool for creating effective ads. Its ease of use, price point, and ability to create specific ad placements make it a popular choice among marketers. By following best practices for aspect ratios and utilizing Canva's features, you can create impactful ads for your brand.

How to Make A GIF Promotion for Facebook: Like A Pro

In this episode of Like a Pro with Andrew Hockradle, we learn how to make an animated gif for a Facebook promotion using Adobe Spark. Here are the steps we follow:

1. Click on the plus sign in Adobe Spark to create a new project.

2. Choose Facebook post as the format.

3. Set a background by selecting a holiday-themed photo from the free photos library and adding it to the background.

4. Add text by clicking on the text tool and typing in a holiday sale announcement.

5. Make the text stand out by changing the font, size, color, and alignment.

6. Add extra icons and shapes, such as snowflakes, to add dimension to the design.

7. Choose a background from the backgrounds library that complements the design.

By following these steps, we can create a visually appealing animated gif that will catch people's attention on Facebook.

How to Post GIFs on Facebook

How to Post a GIF on Facebook

In this article, we will learn how to post a GIF on Facebook. We will cover how to use the built-in GIF feature on Facebook, how to upload your own GIFs, and how to use GIFs in comments and messages.

Using the Built-In GIF Feature on Facebook:

1. To use GIFs in your status, click on What's on your mind? and select the GIF option.

2. Search for a GIF or browse through the options and select one.

3. Press post, and the GIF will be posted on your profile.

4. To use GIFs in comments, click on the GIF icon and search for a GIF or select one from the options.

5. Press the airplane icon to post the GIF in the comment section.

Uploading Your Own GIFs on Facebook:

1. Use Facebook.com to upload your own GIFs.

2. Click on Photo/Video instead of the GIF option.

3. Select your GIF and press Open.

4. Press Post, and your GIF will be posted on your profile.

5. To use your own GIF in comments, select Attach Photo/Video instead of the GIF option and choose your GIF.

Using GIFs in Messages:

1. Press the plus sign in messages and select the GIF option.

2. Search for a GIF or select one from the options.

Posting GIFs on Facebook is simple and easy. Use the built-in GIF feature, upload your own GIFs, or use GIFs in comments and messages to add some fun to your Facebook interactions. Don't forget to use Facebook.com for uploading your own GIFs for the best results.

Facebook Ads in 2023: Brand NEW Secrets, Strategies & Pro-Tips

Facebook ads have gone through a lot of changes over the past few years, with the adpocalypse caused by the iOS 14 update and the subsequent efforts by Facebook to correct it. However, there are still powerful strategies and tips that can help you achieve great performance with Facebook ads in 2023. This article explores some of those strategies, as shared by expert Facebook ad professionals Amanda Bond, Adam Erhart, and Salome Shellac.

1. Lead Ads:

Lead ads have evolved greatly since their introduction in 2015, and they are now highly effective for generating leads at a lower cost. By using Facebook's new and improved lead ad format, you can get highly targeted leads that are more likely to convert into customers. Lead ads are cheaper than traditional ads because they keep people on the platform, making retargeting easier. You can even build your lead ad form in Facebook in just 15 minutes. By selecting the higher intent option, you can ensure that you get higher quality leads who are more likely to become customers.

2. Building Your Email List:

Building your email list is crucial for service-based businesses because it allows you to connect with potential customers and establish yourself as an authority in your industry. By setting aside a budget for list building and creating a lead magnet or lead generator that promises a result or outcome, you can get people onto your email list. Then, using email automation, you can deliver valuable content that helps nurture those leads and eventually convert them into customers.

3. Custom Audiences:

Custom audiences are highly targeted groups of people who have engaged with your brand in some way, such as by visiting your website or engaging with your content on Facebook. By using custom audiences, you can create highly targeted ads that are more likely to convert because they are reaching people who have already shown an interest in your brand.

4. Video Ads:

Video ads are highly effective because they allow you to tell a story and engage your audience. You can use video ads to showcase your product or service, demonstrate how it works, or share customer testimonials. Facebook has made it easier to create video ads by providing tools and resources to help you create professional-looking videos.

5. Messenger Ads:

Messenger ads are a highly effective way to engage with potential customers on a more personal level. By using messenger ads, you can have one-on-one conversations with people who are interested in your brand, answer their questions, and provide them with more information about your product or service. Messenger ads are highly effective because they allow you to build a relationship with potential customers and establish trust.

6. Dynamic Ads:

Dynamic ads are highly personalized ads that are tailored to each individual viewer. By using dynamic ads, you can show viewers ads that are highly relevant to their interests, based on their browsing behavior and past interactions with your brand. Dynamic ads are highly effective because they provide a personalized experience for viewers, which can increase engagement and conversions.

7. Retargeting:

Retargeting is the practice of showing ads to people who have already engaged with your brand in some way, such as by visiting your website or engaging with your content on Facebook. Retargeting is highly effective because it allows you to reach people who are already familiar with your brand and more likely to convert.

8. Testing and Optimization:

Testing and optimization are crucial for achieving great performance with Facebook ads. By testing different ad formats, targeting options, and creative elements, you can identify what works best for your brand and optimize your ads for maximum performance. Testing and optimization are ongoing processes, and you should always be looking for ways to improve your ads and get better results.

By using these powerful hacks, secret strategies, and pro tips, you can achieve great performance with Facebook ads in 2023. Whether you're using lead ads, building your email list, targeting custom audiences, creating video ads, engaging with potential customers through messenger ads, using dynamic ads, retargeting, or testing and optimization, there are many ways to improve your Facebook ad performance and achieve your business goals.

How to Make a GIF Image Online & Use It for Facebook ads | facebook advertising strategy 2019

Creating Animated GIFs to Showcase Different Styles of Shirts

Have you ever wanted to show off the different styles and colors of your shirts in a more visually appealing way? Animated GIFs are a great way to do just that. In this quick video, we will show you how to create an animated GIF that you can use in the description of your shirt.


1. Save the images of the different shirt styles and colors that you want to include in the animated GIF by right-clicking and selecting Save image as.

2. Upload these images to a GIF maker website like gifmaker.me.

3. Set the animation speed and size of the GIF and create it.

4. Once you have created the GIF, add it to the description of your shirt by inserting the image link.


Using animated GIFs in the description of your shirt can help you showcase the different styles and colors in a more engaging way. This can lead to more sales and conversions.

Animated GIFs are a simple yet effective way to showcase the different styles and colors of your shirts. By following these easy steps, you can create your own animated GIF and add it to your shirt description for increased engagement and sales.

How to create a Facebook Carousel Ad that gets more clicks

Hey guys, in this video we're going to talk about how to create a Facebook Carousel ad. But before we begin, please hit that like button to show us your support and help our videos reach more people. Now, let's get started. Are you looking for ways to increase engagement on your Facebook page? Or are you looking to increase traffic to your website or landing page?

- Facebook Carousel ads allow for up to 10 cards that users can scroll through

- It can be shown as multiple photos or videos in a single post

- Carousel ads can help showcase various products or services in just one ad

Advantages of Carousel ads:

- Allows for promotion of multiple content

- Each card can have a separate URL link

- Helps drive more traffic to your website

Creating a Carousel ad:

- Go to the page where you want to create a Carousel ad

- Access your meta business suite

- Click on all tools and then choose ads manager

- Choose campaign objective and set a budget

- Choose conversion event and set a schedule for when the ad will run

- Select or upload images for your Carousel ad

- Choose where you want to show your ad

Creating a Facebook Carousel ad is a great way to showcase multiple products or services in just one ad. It allows for promotion of multiple content and can drive more traffic to your website. With the steps outlined in this video, it's easy to create a Carousel ad and get it running on Facebook. Don't forget to hit the like button and subscribe to our channel for more helpful videos. Thank you for watching!

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