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Facebook Ads Intro

Published on: December 7 2022 by Nick Peroni

Facebook Ads Intro

Facebook Ads Intro

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00:00:00 00:00:03 all right everyone welcome to the
00:00:01 00:00:05 Facebook ads module I'm excited to get
00:00:03 00:00:08 in this module and share with you
00:00:05 00:00:10 everything that I've learned from my own
00:00:08 00:00:13 experience and networking with people
00:00:10 00:00:15 all around the world I've been traveling
00:00:13 00:00:17 for the last year and a half doing
00:00:15 00:00:19 masterminds all around the world and
00:00:17 00:00:22 this is the content that I have been
00:00:19 00:00:25 sharing this is the stuff that I've also
00:00:22 00:00:27 been updating as I meet other experts
00:00:25 00:00:30 and other people that are doing really
00:00:27 00:00:32 big fantastik things with Facebook Ads
00:00:30 00:00:34 because Facebook Ads look we're gonna
00:00:32 00:00:36 cover the major pillars of marketing
00:00:34 00:00:39 right or marketing channels I should say
00:00:36 00:00:43 right now for e-commerce which I believe
00:00:39 00:00:44 our Facebook Ads Instagram and Google
00:00:43 00:00:47 Shopping okay
00:00:44 00:00:49 and we're going to cover all three of
00:00:47 00:00:52 those but Facebook ads are absolutely I
00:00:49 00:00:55 think the most popular one of those
00:00:52 00:00:58 right now and and that's because it's so
00:00:55 00:01:00 accessible right as a social media
00:00:58 00:01:04 channel that we all use and we're on we
00:01:00 00:01:06 we tend to understand the I guess it's
00:01:04 00:01:08 kind of the idea behind running Facebook
00:01:06 00:01:10 ads and they have such an amazing
00:01:08 00:01:13 advertising platform to be able to
00:01:10 00:01:15 target to be able to start small and
00:01:13 00:01:16 scale big but there are a lot of changes
00:01:15 00:01:18 there's a lot of things constantly
00:01:16 00:01:21 happening with Facebook ads this intro
00:01:18 00:01:23 lesson here is gonna be a very basic
00:01:21 00:01:25 short video for those people who are
00:01:23 00:01:27 brand new because I would just want to
00:01:25 00:01:29 give you some of the prerequisites of
00:01:27 00:01:31 what I feel like you should be doing on
00:01:29 00:01:33 your own if you're new to this and
00:01:31 00:01:37 you're new to learning Facebook ads and
00:01:33 00:01:40 I also just want to give you my thoughts
00:01:37 00:01:42 on on the structure of this module okay
00:01:40 00:01:46 what I'm going to give you and how I've
00:01:42 00:01:49 broken this down is audiences and
00:01:46 00:01:51 creatives testing and scaling basically
00:01:49 00:01:54 those four main components right and
00:01:51 00:01:57 those are the pieces that you really
00:01:54 00:02:00 need to understand and by understanding
00:01:57 00:02:03 these at a at a high level you're gonna
00:02:00 00:02:05 be very very proficient at being able to
00:02:03 00:02:09 create effective advertising campaigns
00:02:05 00:02:11 using Facebook but at the same time I'm
00:02:09 00:02:13 also going to be introducing an expert
00:02:11 00:02:17 at the end of this module
00:02:13 00:02:19 because you know for Facebook ads I use
00:02:17 00:02:21 Facebook ads as a function of my
00:02:19 00:02:23 business right my brand and what I'm
00:02:21 00:02:26 building Facebook as is just a part of
00:02:23 00:02:28 that and I don't run a Facebook Ads
00:02:26 00:02:30 agency like some people that are out
00:02:28 00:02:32 there running agencies and spending
00:02:30 00:02:34 hundreds of thousands of dollars or
00:02:32 00:02:36 millions of dollars a month in ads spent
00:02:34 00:02:38 because that's all they do
00:02:36 00:02:41 right that's all they focus on that's
00:02:38 00:02:43 what they've become a master at is just
00:02:41 00:02:47 Facebook Ads and so at the end of this
00:02:43 00:02:50 module I found somebody where my content
00:02:47 00:02:53 aligns very very much right and and the
00:02:50 00:02:55 concepts and the ideas are are all all
00:02:53 00:02:57 really the same and that's why I picked
00:02:55 00:03:00 this expert our our content and our
00:02:57 00:03:03 ideas and our visions online very well
00:03:00 00:03:05 but what this guy does and and with his
00:03:03 00:03:07 agency because he's been doing it for so
00:03:05 00:03:09 long and he's been able to spend so much
00:03:07 00:03:13 money in doing this for other clients is
00:03:09 00:03:15 he he basically takes the ideas and the
00:03:13 00:03:17 content and the concepts that I'm gonna
00:03:15 00:03:19 teach you that are gonna make you a
00:03:17 00:03:21 master at understanding this stuff and
00:03:19 00:03:24 he weaves it all together in like a
00:03:21 00:03:25 really beautiful framework of kind of
00:03:24 00:03:29 understanding the entire advertising
00:03:25 00:03:33 journey right and so it's a two part
00:03:29 00:03:35 thing and and I'm covering these
00:03:33 00:03:37 concepts in these ideas and strategies
00:03:35 00:03:40 and tips and things you need to
00:03:37 00:03:42 understand and I've helped people look I
00:03:40 00:03:43 want to be very clear with the Facebook
00:03:42 00:03:45 Ads stuff it's a platform and it's
00:03:43 00:03:48 constantly updating and and moving
00:03:45 00:03:50 forward but this is all my most relevant
00:03:48 00:03:52 content that I've never released out
00:03:50 00:03:53 into the public like this before it's
00:03:52 00:03:56 only ever been in private masterminds
00:03:53 00:03:58 and I'm giving it out there to everybody
00:03:56 00:04:01 because I want people to be able to have
00:03:58 00:04:04 a really good chance at succeeding by
00:04:01 00:04:06 going through this Academy okay so I'm
00:04:04 00:04:08 putting this all out there for everybody
00:04:06 00:04:10 this is training that you could probably
00:04:08 00:04:14 find in other courses packaged for at
00:04:10 00:04:15 least $2,000 I have helped people start
00:04:14 00:04:18 their e-commerce and Facebook Ads
00:04:15 00:04:21 journey from knowing nothing about it to
00:04:18 00:04:23 spending you know tens of thousands
00:04:21 00:04:25 hundreds of thousands millions of
00:04:23 00:04:27 dollars in ads spent okay so it's a
00:04:25 00:04:28 journey
00:04:27 00:04:30 that is going to start here for you
00:04:28 00:04:33 especially if you're new and it's going
00:04:30 00:04:37 to take practike and time to evolve but
00:04:33 00:04:39 over time you get better and you develop
00:04:37 00:04:42 so let's jump into this this really
00:04:39 00:04:44 short prerequisite sheet here that I
00:04:42 00:04:46 want to explain you number one is the
00:04:44 00:04:49 Facebook blueprint okay I want to be
00:04:46 00:04:51 clear that I am NOT going to cover some
00:04:49 00:04:53 of the most basic basic information that
00:04:51 00:04:55 is already covered in the Facebook
00:04:53 00:04:59 blueprint right now here's the thing
00:04:55 00:05:03 about the Facebook blueprint is Facebook
00:04:59 00:05:06 is really really good at teaching you
00:05:03 00:05:08 how to use the platform okay basically
00:05:06 00:05:11 the functions of it what does what and
00:05:08 00:05:13 you know what how how is how does their
00:05:11 00:05:15 platform work what is the science behind
00:05:13 00:05:18 their platform and what are their goals
00:05:15 00:05:20 in helping you as an advertiser they're
00:05:18 00:05:22 gonna teach you how to make money with
00:05:20 00:05:25 the platform right that's that's where
00:05:22 00:05:27 US ecommerce professionals or our
00:05:25 00:05:31 entrepreneurs or advertisers are the
00:05:27 00:05:33 creative ones in learning how to use the
00:05:31 00:05:35 engine that they're giving us and turn
00:05:33 00:05:37 it into a high-performance machine that
00:05:35 00:05:38 makes money okay but when it comes to
00:05:37 00:05:41 some of this stuff like on Facebook here
00:05:38 00:05:44 you can see marketing on Facebook all
00:05:41 00:05:47 right they have an entire section they
00:05:44 00:05:52 have their own courses that are in here
00:05:47 00:05:54 that you can use to understand about the
00:05:52 00:05:57 platform right so I'm not going to go
00:05:54 00:05:58 over at this kind of stuff because it's
00:05:57 00:06:00 all in here okay if you want to learn
00:05:58 00:06:02 how to make a Facebook page and you've
00:06:00 00:06:05 never made a Facebook page and come here
00:06:02 00:06:07 to Facebook pages right and Facebook
00:06:05 00:06:08 will teach you how to create a page
00:06:07 00:06:10 it'll give you all the stats you need to
00:06:08 00:06:12 know about a page understand the purpose
00:06:10 00:06:14 of a page and the different things that
00:06:12 00:06:16 you can do with it learn how to set up a
00:06:14 00:06:18 business page ready to get started
00:06:16 00:06:19 create a page for your business right in
00:06:18 00:06:22 the end at the bottom here you can see
00:06:19 00:06:25 all these different categories that they
00:06:22 00:06:27 have to basically explain to you every
00:06:25 00:06:29 different part advertising they will
00:06:27 00:06:32 explain to you the different objectives
00:06:29 00:06:35 that you can use when it comes to the
00:06:32 00:06:36 Facebook Ads platform right so like as
00:06:35 00:06:39 we go through here
00:06:36 00:06:41 I'm only going to tok about the ones
00:06:39 00:06:44 I use and that I believe are the ones
00:06:41 00:06:46 that matter for mainstream ecommerce
00:06:44 00:06:49 okay I'm not going to go over every
00:06:46 00:06:50 single object you know I'm not gonna go
00:06:49 00:06:51 over every single marketing objective
00:06:50 00:06:54 that they have because some of these you
00:06:51 00:06:56 just don't even use right and and it's
00:06:54 00:06:58 not my goal here to create a new
00:06:56 00:07:01 Facebook blueprint the blueprint is
00:06:58 00:07:03 already in existence if you want to come
00:07:01 00:07:05 here and learn about dynamic ads you can
00:07:03 00:07:07 come here and learn about dynamic ads
00:07:05 00:07:08 this is the stuff you have to be willing
00:07:07 00:07:10 to listen uh if you want to make me
00:07:08 00:07:12 understand Facebook Ads platform if
00:07:10 00:07:14 you're getting started and you're
00:07:12 00:07:16 starting saying okay I'm gonna start
00:07:14 00:07:18 with Facebook ads and I'm going to
00:07:16 00:07:20 become a master at using Facebook Ads
00:07:18 00:07:23 for my business to start getting the 10k
00:07:20 00:07:26 a month 50k a month a hundred K a month
00:07:23 00:07:27 whatever your goal is as a marketer then
00:07:26 00:07:29 you need to be coming here and going
00:07:27 00:07:33 through the Facebook blueprint okay and
00:07:29 00:07:35 even no matter what at any level right
00:07:33 00:07:37 here's here's all the blueprint courses
00:07:35 00:07:41 or I'm sorry here's the Facebook courses
00:07:37 00:07:42 that they have okay they have a course
00:07:41 00:07:45 that explains to add auction and how
00:07:42 00:07:47 your ads are delivered right content and
00:07:45 00:07:49 policies you should certainly go through
00:07:47 00:07:51 this otherwise you're going to risk
00:07:49 00:07:54 getting banned or having your ad account
00:07:51 00:07:57 shut down how to create ads how to use
00:07:54 00:07:59 the ads manager how to promote your
00:07:57 00:08:01 business from your page and some
00:07:59 00:08:04 targeting stuff which my targeting stuff
00:08:01 00:08:05 will be better than theirs but and
00:08:04 00:08:07 that's not to say Facebook doesn't
00:08:05 00:08:08 understand their own platform but again
00:08:07 00:08:10 they don't tok about it from a money
00:08:08 00:08:11 perspective they're just gonna tok
00:08:10 00:08:13 about it in terms of like okay this is
00:08:11 00:08:15 how it works but that's good stuff to
00:08:13 00:08:17 know when it comes to the basics of
00:08:15 00:08:20 understanding how to use Facebook now at
00:08:17 00:08:22 the same time no matter what level
00:08:20 00:08:25 you're at this is a great thing to be
00:08:22 00:08:28 looking at creative inspiration because
00:08:25 00:08:30 the the inspiration section of the
00:08:28 00:08:33 Facebook business right here you can see
00:08:30 00:08:35 some fantastik stuff in here you can see
00:08:33 00:08:39 what others are doing to create ads like
00:08:35 00:08:42 brands and influencers and and this is
00:08:39 00:08:45 this is fantastik for inspiration and
00:08:42 00:08:47 ideas and just to see what great ads
00:08:45 00:08:50 look like and how brands are using
00:08:47 00:08:52 Facebook ads to really connect
00:08:50 00:08:56 with their audience okay so there's a
00:08:52 00:08:58 great stuff in here about branding about
00:08:56 00:09:00 using sound in in your ads about
00:08:58 00:09:03 capturing attention so I would
00:09:00 00:09:05 definitely come here and and visit this
00:09:03 00:09:07 stuff they tok about the creative hub
00:09:05 00:09:09 which is a good place that you can visit
00:09:07 00:09:11 because you Facebook has its own
00:09:09 00:09:15 creative hub where you can actually
00:09:11 00:09:17 write inside of Facebook design ads and
00:09:15 00:09:22 and get inspiration and get feedback on
00:09:17 00:09:23 your ads from Facebook and the ads guide
00:09:22 00:09:26 as well which is great because you can
00:09:23 00:09:28 learn about the format placement and and
00:09:26 00:09:30 requirements for different ads across
00:09:28 00:09:32 the platform now I'm gonna cover a
00:09:30 00:09:34 little bit of this as well when we get
00:09:32 00:09:36 into the ad creative section but I just
00:09:34 00:09:41 want to make you aware that there is a
00:09:36 00:09:43 whole resource of knowledge here that
00:09:41 00:09:45 you you have to be willing to use right
00:09:43 00:09:46 you can't I'm not going to cover some of
00:09:45 00:09:49 these most basic things and I'm not
00:09:46 00:09:53 gonna try to reteach what Facebook
00:09:49 00:09:55 already teaches okay now moving on for
00:09:53 00:09:57 some of the other prerequisites that you
00:09:55 00:09:59 need you need to create a business
00:09:57 00:10:00 manager account if you're brand new and
00:09:59 00:10:02 you've never done that here I'm in
00:10:00 00:10:04 incognito mode this is what it'll look
00:10:02 00:10:05 like you'll go to business now
00:10:04 00:10:08 facebook.com and you'll create an
00:10:05 00:10:10 account and they will create an account
00:10:08 00:10:12 through your Facebook profile right you
00:10:10 00:10:15 got you use your Facebook profile to
00:10:12 00:10:17 create an account and so boom nice and
00:10:15 00:10:18 easy once you create an account the next
00:10:17 00:10:20 thing you'll do is you'll create your
00:10:18 00:10:22 first add account you can have multiple
00:10:20 00:10:24 add accounts if you're brand new to the
00:10:22 00:10:26 platform I believe there's a limit on
00:10:24 00:10:29 how many you can set up I think you can
00:10:26 00:10:30 you can set up one until you start
00:10:29 00:10:32 spending and once you have a little bit
00:10:30 00:10:35 of spent history with that one Add
00:10:32 00:10:38 Account then you can create more add
00:10:35 00:10:39 accounts I believe up to five is how
00:10:38 00:10:41 many you can have now it used to be
00:10:39 00:10:44 different I have more but I believe on
00:10:41 00:10:46 new business managers now you can have
00:10:44 00:10:48 up to five add accounts but you have to
00:10:46 00:10:51 start spending on one add account first
00:10:48 00:10:54 and and pass the manual review process
00:10:51 00:10:57 Facebook is going to a Facebook is
00:10:54 00:11:01 basically going to keep a close eye on
00:10:57 00:11:02 any new add accounts and they do that
00:11:01 00:11:04 just because there's so many people
00:11:02 00:11:07 joining the platform
00:11:04 00:11:09 and and so many people that are you know
00:11:07 00:11:11 they they have to they have to separate
00:11:09 00:11:13 right there were a lot of bad businesses
00:11:11 00:11:15 that got started because of this drop
00:11:13 00:11:17 shipping craze and people would be
00:11:15 00:11:19 spending money advertising products and
00:11:17 00:11:21 they're not delivering and Facebook
00:11:19 00:11:23 cares about the user experience above
00:11:21 00:11:26 all so now they really monitor closely
00:11:23 00:11:28 new ad accounts so you're gonna have to
00:11:26 00:11:30 get some spend and kind of pass their
00:11:28 00:11:32 manual review process and then you'll be
00:11:30 00:11:35 able to start opening new ad accounts
00:11:32 00:11:37 once you create this first ad account
00:11:35 00:11:39 the next thing you'll do is set up and
00:11:37 00:11:42 create your Facebook pixel now in the
00:11:39 00:11:44 Shopify store setup section I showed you
00:11:42 00:11:47 where the pixel goes and and how to
00:11:44 00:11:50 install it all right but this is basic
00:11:47 00:11:53 you'll you'll see in your in your ads
00:11:50 00:11:55 manager where you can create the pixel
00:11:53 00:11:56 and you'll just base book walks you
00:11:55 00:11:58 through the steps right it's not you
00:11:56 00:12:01 have to do anything complicated you just
00:11:58 00:12:02 go to pixel click create Facebook will
00:12:01 00:12:04 create it and then you take that pixel
00:12:02 00:12:07 idea and you put it into your Shopify
00:12:04 00:12:09 store inside the inside the preferences
00:12:07 00:12:12 and then finally creating your Facebook
00:12:09 00:12:13 page right you need a Facebook page to
00:12:12 00:12:16 advertise you can have multiple Facebook
00:12:13 00:12:18 pages to advertise if you want you can
00:12:16 00:12:20 either create one page that represents
00:12:18 00:12:24 your store or you can create like a page
00:12:20 00:12:26 for each niche that you plan to mark it
00:12:24 00:12:27 in but I mean no matter what you need to
00:12:26 00:12:29 have a page for your store right
00:12:27 00:12:31 obviously because that that's gonna
00:12:29 00:12:33 represent your brand so you need to at
00:12:31 00:12:37 least start by creating a page for your
00:12:33 00:12:39 store and then an extra note here as
00:12:37 00:12:41 well if you end up creating an Instagram
00:12:39 00:12:43 page for your store also which you
00:12:41 00:12:45 should but we're gonna tok about
00:12:43 00:12:47 Instagram in a different module then you
00:12:45 00:12:49 can connect your Instagram page to your
00:12:47 00:12:52 Facebook page right in and keep them
00:12:49 00:12:54 synced because Facebook and Instagram or
00:12:52 00:12:56 Facebook owns Instagram right so you can
00:12:54 00:12:59 sync them across the same platform okay
00:12:56 00:13:01 so that's everything for this lesson
00:12:59 00:13:03 again just really basic introduction
00:13:01 00:13:05 stuff letting you know the prerequisites
00:13:03 00:13:09 of understanding what we're going to be
00:13:05 00:13:11 going into and let's let's get started
00:13:09 00:13:12 I'll see you in the next lesson where
00:13:11 00:13:15 we're going to start toking about
00:13:12 00:13:15 Facebook ad creatives

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