Facebook Ads Intro
Published on: December 7 2022 by Nick Peroni
Facebook Ads Intro
Table of Contents
Facebook Ads Intro
| startTime | durationTime | text |
| 00:00:00 | 00:00:03 | all right everyone welcome to the |
| 00:00:01 | 00:00:05 | Facebook ads module I'm excited to get |
| 00:00:03 | 00:00:08 | in this module and share with you |
| 00:00:05 | 00:00:10 | everything that I've learned from my own |
| 00:00:08 | 00:00:13 | experience and networking with people |
| 00:00:10 | 00:00:15 | all around the world I've been traveling |
| 00:00:13 | 00:00:17 | for the last year and a half doing |
| 00:00:15 | 00:00:19 | masterminds all around the world and |
| 00:00:17 | 00:00:22 | this is the content that I have been |
| 00:00:19 | 00:00:25 | sharing this is the stuff that I've also |
| 00:00:22 | 00:00:27 | been updating as I meet other experts |
| 00:00:25 | 00:00:30 | and other people that are doing really |
| 00:00:27 | 00:00:32 | big fantastik things with Facebook Ads |
| 00:00:30 | 00:00:34 | because Facebook Ads look we're gonna |
| 00:00:32 | 00:00:36 | cover the major pillars of marketing |
| 00:00:34 | 00:00:39 | right or marketing channels I should say |
| 00:00:36 | 00:00:43 | right now for e-commerce which I believe |
| 00:00:39 | 00:00:44 | our Facebook Ads Instagram and Google |
| 00:00:43 | 00:00:47 | Shopping okay |
| 00:00:44 | 00:00:49 | and we're going to cover all three of |
| 00:00:47 | 00:00:52 | those but Facebook ads are absolutely I |
| 00:00:49 | 00:00:55 | think the most popular one of those |
| 00:00:52 | 00:00:58 | right now and and that's because it's so |
| 00:00:55 | 00:01:00 | accessible right as a social media |
| 00:00:58 | 00:01:04 | channel that we all use and we're on we |
| 00:01:00 | 00:01:06 | we tend to understand the I guess it's |
| 00:01:04 | 00:01:08 | kind of the idea behind running Facebook |
| 00:01:06 | 00:01:10 | ads and they have such an amazing |
| 00:01:08 | 00:01:13 | advertising platform to be able to |
| 00:01:10 | 00:01:15 | target to be able to start small and |
| 00:01:13 | 00:01:16 | scale big but there are a lot of changes |
| 00:01:15 | 00:01:18 | there's a lot of things constantly |
| 00:01:16 | 00:01:21 | happening with Facebook ads this intro |
| 00:01:18 | 00:01:23 | lesson here is gonna be a very basic |
| 00:01:21 | 00:01:25 | short video for those people who are |
| 00:01:23 | 00:01:27 | brand new because I would just want to |
| 00:01:25 | 00:01:29 | give you some of the prerequisites of |
| 00:01:27 | 00:01:31 | what I feel like you should be doing on |
| 00:01:29 | 00:01:33 | your own if you're new to this and |
| 00:01:31 | 00:01:37 | you're new to learning Facebook ads and |
| 00:01:33 | 00:01:40 | I also just want to give you my thoughts |
| 00:01:37 | 00:01:42 | on on the structure of this module okay |
| 00:01:40 | 00:01:46 | what I'm going to give you and how I've |
| 00:01:42 | 00:01:49 | broken this down is audiences and |
| 00:01:46 | 00:01:51 | creatives testing and scaling basically |
| 00:01:49 | 00:01:54 | those four main components right and |
| 00:01:51 | 00:01:57 | those are the pieces that you really |
| 00:01:54 | 00:02:00 | need to understand and by understanding |
| 00:01:57 | 00:02:03 | these at a at a high level you're gonna |
| 00:02:00 | 00:02:05 | be very very proficient at being able to |
| 00:02:03 | 00:02:09 | create effective advertising campaigns |
| 00:02:05 | 00:02:11 | using Facebook but at the same time I'm |
| 00:02:09 | 00:02:13 | also going to be introducing an expert |
| 00:02:11 | 00:02:17 | at the end of this module |
| 00:02:13 | 00:02:19 | because you know for Facebook ads I use |
| 00:02:17 | 00:02:21 | Facebook ads as a function of my |
| 00:02:19 | 00:02:23 | business right my brand and what I'm |
| 00:02:21 | 00:02:26 | building Facebook as is just a part of |
| 00:02:23 | 00:02:28 | that and I don't run a Facebook Ads |
| 00:02:26 | 00:02:30 | agency like some people that are out |
| 00:02:28 | 00:02:32 | there running agencies and spending |
| 00:02:30 | 00:02:34 | hundreds of thousands of dollars or |
| 00:02:32 | 00:02:36 | millions of dollars a month in ads spent |
| 00:02:34 | 00:02:38 | because that's all they do |
| 00:02:36 | 00:02:41 | right that's all they focus on that's |
| 00:02:38 | 00:02:43 | what they've become a master at is just |
| 00:02:41 | 00:02:47 | Facebook Ads and so at the end of this |
| 00:02:43 | 00:02:50 | module I found somebody where my content |
| 00:02:47 | 00:02:53 | aligns very very much right and and the |
| 00:02:50 | 00:02:55 | concepts and the ideas are are all all |
| 00:02:53 | 00:02:57 | really the same and that's why I picked |
| 00:02:55 | 00:03:00 | this expert our our content and our |
| 00:02:57 | 00:03:03 | ideas and our visions online very well |
| 00:03:00 | 00:03:05 | but what this guy does and and with his |
| 00:03:03 | 00:03:07 | agency because he's been doing it for so |
| 00:03:05 | 00:03:09 | long and he's been able to spend so much |
| 00:03:07 | 00:03:13 | money in doing this for other clients is |
| 00:03:09 | 00:03:15 | he he basically takes the ideas and the |
| 00:03:13 | 00:03:17 | content and the concepts that I'm gonna |
| 00:03:15 | 00:03:19 | teach you that are gonna make you a |
| 00:03:17 | 00:03:21 | master at understanding this stuff and |
| 00:03:19 | 00:03:24 | he weaves it all together in like a |
| 00:03:21 | 00:03:25 | really beautiful framework of kind of |
| 00:03:24 | 00:03:29 | understanding the entire advertising |
| 00:03:25 | 00:03:33 | journey right and so it's a two part |
| 00:03:29 | 00:03:35 | thing and and I'm covering these |
| 00:03:33 | 00:03:37 | concepts in these ideas and strategies |
| 00:03:35 | 00:03:40 | and tips and things you need to |
| 00:03:37 | 00:03:42 | understand and I've helped people look I |
| 00:03:40 | 00:03:43 | want to be very clear with the Facebook |
| 00:03:42 | 00:03:45 | Ads stuff it's a platform and it's |
| 00:03:43 | 00:03:48 | constantly updating and and moving |
| 00:03:45 | 00:03:50 | forward but this is all my most relevant |
| 00:03:48 | 00:03:52 | content that I've never released out |
| 00:03:50 | 00:03:53 | into the public like this before it's |
| 00:03:52 | 00:03:56 | only ever been in private masterminds |
| 00:03:53 | 00:03:58 | and I'm giving it out there to everybody |
| 00:03:56 | 00:04:01 | because I want people to be able to have |
| 00:03:58 | 00:04:04 | a really good chance at succeeding by |
| 00:04:01 | 00:04:06 | going through this Academy okay so I'm |
| 00:04:04 | 00:04:08 | putting this all out there for everybody |
| 00:04:06 | 00:04:10 | this is training that you could probably |
| 00:04:08 | 00:04:14 | find in other courses packaged for at |
| 00:04:10 | 00:04:15 | least $2,000 I have helped people start |
| 00:04:14 | 00:04:18 | their e-commerce and Facebook Ads |
| 00:04:15 | 00:04:21 | journey from knowing nothing about it to |
| 00:04:18 | 00:04:23 | spending you know tens of thousands |
| 00:04:21 | 00:04:25 | hundreds of thousands millions of |
| 00:04:23 | 00:04:27 | dollars in ads spent okay so it's a |
| 00:04:25 | 00:04:28 | journey |
| 00:04:27 | 00:04:30 | that is going to start here for you |
| 00:04:28 | 00:04:33 | especially if you're new and it's going |
| 00:04:30 | 00:04:37 | to take practike and time to evolve but |
| 00:04:33 | 00:04:39 | over time you get better and you develop |
| 00:04:37 | 00:04:42 | so let's jump into this this really |
| 00:04:39 | 00:04:44 | short prerequisite sheet here that I |
| 00:04:42 | 00:04:46 | want to explain you number one is the |
| 00:04:44 | 00:04:49 | Facebook blueprint okay I want to be |
| 00:04:46 | 00:04:51 | clear that I am NOT going to cover some |
| 00:04:49 | 00:04:53 | of the most basic basic information that |
| 00:04:51 | 00:04:55 | is already covered in the Facebook |
| 00:04:53 | 00:04:59 | blueprint right now here's the thing |
| 00:04:55 | 00:05:03 | about the Facebook blueprint is Facebook |
| 00:04:59 | 00:05:06 | is really really good at teaching you |
| 00:05:03 | 00:05:08 | how to use the platform okay basically |
| 00:05:06 | 00:05:11 | the functions of it what does what and |
| 00:05:08 | 00:05:13 | you know what how how is how does their |
| 00:05:11 | 00:05:15 | platform work what is the science behind |
| 00:05:13 | 00:05:18 | their platform and what are their goals |
| 00:05:15 | 00:05:20 | in helping you as an advertiser they're |
| 00:05:18 | 00:05:22 | gonna teach you how to make money with |
| 00:05:20 | 00:05:25 | the platform right that's that's where |
| 00:05:22 | 00:05:27 | US ecommerce professionals or our |
| 00:05:25 | 00:05:31 | entrepreneurs or advertisers are the |
| 00:05:27 | 00:05:33 | creative ones in learning how to use the |
| 00:05:31 | 00:05:35 | engine that they're giving us and turn |
| 00:05:33 | 00:05:37 | it into a high-performance machine that |
| 00:05:35 | 00:05:38 | makes money okay but when it comes to |
| 00:05:37 | 00:05:41 | some of this stuff like on Facebook here |
| 00:05:38 | 00:05:44 | you can see marketing on Facebook all |
| 00:05:41 | 00:05:47 | right they have an entire section they |
| 00:05:44 | 00:05:52 | have their own courses that are in here |
| 00:05:47 | 00:05:54 | that you can use to understand about the |
| 00:05:52 | 00:05:57 | platform right so I'm not going to go |
| 00:05:54 | 00:05:58 | over at this kind of stuff because it's |
| 00:05:57 | 00:06:00 | all in here okay if you want to learn |
| 00:05:58 | 00:06:02 | how to make a Facebook page and you've |
| 00:06:00 | 00:06:05 | never made a Facebook page and come here |
| 00:06:02 | 00:06:07 | to Facebook pages right and Facebook |
| 00:06:05 | 00:06:08 | will teach you how to create a page |
| 00:06:07 | 00:06:10 | it'll give you all the stats you need to |
| 00:06:08 | 00:06:12 | know about a page understand the purpose |
| 00:06:10 | 00:06:14 | of a page and the different things that |
| 00:06:12 | 00:06:16 | you can do with it learn how to set up a |
| 00:06:14 | 00:06:18 | business page ready to get started |
| 00:06:16 | 00:06:19 | create a page for your business right in |
| 00:06:18 | 00:06:22 | the end at the bottom here you can see |
| 00:06:19 | 00:06:25 | all these different categories that they |
| 00:06:22 | 00:06:27 | have to basically explain to you every |
| 00:06:25 | 00:06:29 | different part advertising they will |
| 00:06:27 | 00:06:32 | explain to you the different objectives |
| 00:06:29 | 00:06:35 | that you can use when it comes to the |
| 00:06:32 | 00:06:36 | Facebook Ads platform right so like as |
| 00:06:35 | 00:06:39 | we go through here |
| 00:06:36 | 00:06:41 | I'm only going to tok about the ones |
| 00:06:39 | 00:06:44 | I use and that I believe are the ones |
| 00:06:41 | 00:06:46 | that matter for mainstream ecommerce |
| 00:06:44 | 00:06:49 | okay I'm not going to go over every |
| 00:06:46 | 00:06:50 | single object you know I'm not gonna go |
| 00:06:49 | 00:06:51 | over every single marketing objective |
| 00:06:50 | 00:06:54 | that they have because some of these you |
| 00:06:51 | 00:06:56 | just don't even use right and and it's |
| 00:06:54 | 00:06:58 | not my goal here to create a new |
| 00:06:56 | 00:07:01 | Facebook blueprint the blueprint is |
| 00:06:58 | 00:07:03 | already in existence if you want to come |
| 00:07:01 | 00:07:05 | here and learn about dynamic ads you can |
| 00:07:03 | 00:07:07 | come here and learn about dynamic ads |
| 00:07:05 | 00:07:08 | this is the stuff you have to be willing |
| 00:07:07 | 00:07:10 | to listen uh if you want to make me |
| 00:07:08 | 00:07:12 | understand Facebook Ads platform if |
| 00:07:10 | 00:07:14 | you're getting started and you're |
| 00:07:12 | 00:07:16 | starting saying okay I'm gonna start |
| 00:07:14 | 00:07:18 | with Facebook ads and I'm going to |
| 00:07:16 | 00:07:20 | become a master at using Facebook Ads |
| 00:07:18 | 00:07:23 | for my business to start getting the 10k |
| 00:07:20 | 00:07:26 | a month 50k a month a hundred K a month |
| 00:07:23 | 00:07:27 | whatever your goal is as a marketer then |
| 00:07:26 | 00:07:29 | you need to be coming here and going |
| 00:07:27 | 00:07:33 | through the Facebook blueprint okay and |
| 00:07:29 | 00:07:35 | even no matter what at any level right |
| 00:07:33 | 00:07:37 | here's here's all the blueprint courses |
| 00:07:35 | 00:07:41 | or I'm sorry here's the Facebook courses |
| 00:07:37 | 00:07:42 | that they have okay they have a course |
| 00:07:41 | 00:07:45 | that explains to add auction and how |
| 00:07:42 | 00:07:47 | your ads are delivered right content and |
| 00:07:45 | 00:07:49 | policies you should certainly go through |
| 00:07:47 | 00:07:51 | this otherwise you're going to risk |
| 00:07:49 | 00:07:54 | getting banned or having your ad account |
| 00:07:51 | 00:07:57 | shut down how to create ads how to use |
| 00:07:54 | 00:07:59 | the ads manager how to promote your |
| 00:07:57 | 00:08:01 | business from your page and some |
| 00:07:59 | 00:08:04 | targeting stuff which my targeting stuff |
| 00:08:01 | 00:08:05 | will be better than theirs but and |
| 00:08:04 | 00:08:07 | that's not to say Facebook doesn't |
| 00:08:05 | 00:08:08 | understand their own platform but again |
| 00:08:07 | 00:08:10 | they don't tok about it from a money |
| 00:08:08 | 00:08:11 | perspective they're just gonna tok |
| 00:08:10 | 00:08:13 | about it in terms of like okay this is |
| 00:08:11 | 00:08:15 | how it works but that's good stuff to |
| 00:08:13 | 00:08:17 | know when it comes to the basics of |
| 00:08:15 | 00:08:20 | understanding how to use Facebook now at |
| 00:08:17 | 00:08:22 | the same time no matter what level |
| 00:08:20 | 00:08:25 | you're at this is a great thing to be |
| 00:08:22 | 00:08:28 | looking at creative inspiration because |
| 00:08:25 | 00:08:30 | the the inspiration section of the |
| 00:08:28 | 00:08:33 | Facebook business right here you can see |
| 00:08:30 | 00:08:35 | some fantastik stuff in here you can see |
| 00:08:33 | 00:08:39 | what others are doing to create ads like |
| 00:08:35 | 00:08:42 | brands and influencers and and this is |
| 00:08:39 | 00:08:45 | this is fantastik for inspiration and |
| 00:08:42 | 00:08:47 | ideas and just to see what great ads |
| 00:08:45 | 00:08:50 | look like and how brands are using |
| 00:08:47 | 00:08:52 | Facebook ads to really connect |
| 00:08:50 | 00:08:56 | with their audience okay so there's a |
| 00:08:52 | 00:08:58 | great stuff in here about branding about |
| 00:08:56 | 00:09:00 | using sound in in your ads about |
| 00:08:58 | 00:09:03 | capturing attention so I would |
| 00:09:00 | 00:09:05 | definitely come here and and visit this |
| 00:09:03 | 00:09:07 | stuff they tok about the creative hub |
| 00:09:05 | 00:09:09 | which is a good place that you can visit |
| 00:09:07 | 00:09:11 | because you Facebook has its own |
| 00:09:09 | 00:09:15 | creative hub where you can actually |
| 00:09:11 | 00:09:17 | write inside of Facebook design ads and |
| 00:09:15 | 00:09:22 | and get inspiration and get feedback on |
| 00:09:17 | 00:09:23 | your ads from Facebook and the ads guide |
| 00:09:22 | 00:09:26 | as well which is great because you can |
| 00:09:23 | 00:09:28 | learn about the format placement and and |
| 00:09:26 | 00:09:30 | requirements for different ads across |
| 00:09:28 | 00:09:32 | the platform now I'm gonna cover a |
| 00:09:30 | 00:09:34 | little bit of this as well when we get |
| 00:09:32 | 00:09:36 | into the ad creative section but I just |
| 00:09:34 | 00:09:41 | want to make you aware that there is a |
| 00:09:36 | 00:09:43 | whole resource of knowledge here that |
| 00:09:41 | 00:09:45 | you you have to be willing to use right |
| 00:09:43 | 00:09:46 | you can't I'm not going to cover some of |
| 00:09:45 | 00:09:49 | these most basic things and I'm not |
| 00:09:46 | 00:09:53 | gonna try to reteach what Facebook |
| 00:09:49 | 00:09:55 | already teaches okay now moving on for |
| 00:09:53 | 00:09:57 | some of the other prerequisites that you |
| 00:09:55 | 00:09:59 | need you need to create a business |
| 00:09:57 | 00:10:00 | manager account if you're brand new and |
| 00:09:59 | 00:10:02 | you've never done that here I'm in |
| 00:10:00 | 00:10:04 | incognito mode this is what it'll look |
| 00:10:02 | 00:10:05 | like you'll go to business now |
| 00:10:04 | 00:10:08 | facebook.com and you'll create an |
| 00:10:05 | 00:10:10 | account and they will create an account |
| 00:10:08 | 00:10:12 | through your Facebook profile right you |
| 00:10:10 | 00:10:15 | got you use your Facebook profile to |
| 00:10:12 | 00:10:17 | create an account and so boom nice and |
| 00:10:15 | 00:10:18 | easy once you create an account the next |
| 00:10:17 | 00:10:20 | thing you'll do is you'll create your |
| 00:10:18 | 00:10:22 | first add account you can have multiple |
| 00:10:20 | 00:10:24 | add accounts if you're brand new to the |
| 00:10:22 | 00:10:26 | platform I believe there's a limit on |
| 00:10:24 | 00:10:29 | how many you can set up I think you can |
| 00:10:26 | 00:10:30 | you can set up one until you start |
| 00:10:29 | 00:10:32 | spending and once you have a little bit |
| 00:10:30 | 00:10:35 | of spent history with that one Add |
| 00:10:32 | 00:10:38 | Account then you can create more add |
| 00:10:35 | 00:10:39 | accounts I believe up to five is how |
| 00:10:38 | 00:10:41 | many you can have now it used to be |
| 00:10:39 | 00:10:44 | different I have more but I believe on |
| 00:10:41 | 00:10:46 | new business managers now you can have |
| 00:10:44 | 00:10:48 | up to five add accounts but you have to |
| 00:10:46 | 00:10:51 | start spending on one add account first |
| 00:10:48 | 00:10:54 | and and pass the manual review process |
| 00:10:51 | 00:10:57 | Facebook is going to a Facebook is |
| 00:10:54 | 00:11:01 | basically going to keep a close eye on |
| 00:10:57 | 00:11:02 | any new add accounts and they do that |
| 00:11:01 | 00:11:04 | just because there's so many people |
| 00:11:02 | 00:11:07 | joining the platform |
| 00:11:04 | 00:11:09 | and and so many people that are you know |
| 00:11:07 | 00:11:11 | they they have to they have to separate |
| 00:11:09 | 00:11:13 | right there were a lot of bad businesses |
| 00:11:11 | 00:11:15 | that got started because of this drop |
| 00:11:13 | 00:11:17 | shipping craze and people would be |
| 00:11:15 | 00:11:19 | spending money advertising products and |
| 00:11:17 | 00:11:21 | they're not delivering and Facebook |
| 00:11:19 | 00:11:23 | cares about the user experience above |
| 00:11:21 | 00:11:26 | all so now they really monitor closely |
| 00:11:23 | 00:11:28 | new ad accounts so you're gonna have to |
| 00:11:26 | 00:11:30 | get some spend and kind of pass their |
| 00:11:28 | 00:11:32 | manual review process and then you'll be |
| 00:11:30 | 00:11:35 | able to start opening new ad accounts |
| 00:11:32 | 00:11:37 | once you create this first ad account |
| 00:11:35 | 00:11:39 | the next thing you'll do is set up and |
| 00:11:37 | 00:11:42 | create your Facebook pixel now in the |
| 00:11:39 | 00:11:44 | Shopify store setup section I showed you |
| 00:11:42 | 00:11:47 | where the pixel goes and and how to |
| 00:11:44 | 00:11:50 | install it all right but this is basic |
| 00:11:47 | 00:11:53 | you'll you'll see in your in your ads |
| 00:11:50 | 00:11:55 | manager where you can create the pixel |
| 00:11:53 | 00:11:56 | and you'll just base book walks you |
| 00:11:55 | 00:11:58 | through the steps right it's not you |
| 00:11:56 | 00:12:01 | have to do anything complicated you just |
| 00:11:58 | 00:12:02 | go to pixel click create Facebook will |
| 00:12:01 | 00:12:04 | create it and then you take that pixel |
| 00:12:02 | 00:12:07 | idea and you put it into your Shopify |
| 00:12:04 | 00:12:09 | store inside the inside the preferences |
| 00:12:07 | 00:12:12 | and then finally creating your Facebook |
| 00:12:09 | 00:12:13 | page right you need a Facebook page to |
| 00:12:12 | 00:12:16 | advertise you can have multiple Facebook |
| 00:12:13 | 00:12:18 | pages to advertise if you want you can |
| 00:12:16 | 00:12:20 | either create one page that represents |
| 00:12:18 | 00:12:24 | your store or you can create like a page |
| 00:12:20 | 00:12:26 | for each niche that you plan to mark it |
| 00:12:24 | 00:12:27 | in but I mean no matter what you need to |
| 00:12:26 | 00:12:29 | have a page for your store right |
| 00:12:27 | 00:12:31 | obviously because that that's gonna |
| 00:12:29 | 00:12:33 | represent your brand so you need to at |
| 00:12:31 | 00:12:37 | least start by creating a page for your |
| 00:12:33 | 00:12:39 | store and then an extra note here as |
| 00:12:37 | 00:12:41 | well if you end up creating an Instagram |
| 00:12:39 | 00:12:43 | page for your store also which you |
| 00:12:41 | 00:12:45 | should but we're gonna tok about |
| 00:12:43 | 00:12:47 | Instagram in a different module then you |
| 00:12:45 | 00:12:49 | can connect your Instagram page to your |
| 00:12:47 | 00:12:52 | Facebook page right in and keep them |
| 00:12:49 | 00:12:54 | synced because Facebook and Instagram or |
| 00:12:52 | 00:12:56 | Facebook owns Instagram right so you can |
| 00:12:54 | 00:12:59 | sync them across the same platform okay |
| 00:12:56 | 00:13:01 | so that's everything for this lesson |
| 00:12:59 | 00:13:03 | again just really basic introduction |
| 00:13:01 | 00:13:05 | stuff letting you know the prerequisites |
| 00:13:03 | 00:13:09 | of understanding what we're going to be |
| 00:13:05 | 00:13:11 | going into and let's let's get started |
| 00:13:09 | 00:13:12 | I'll see you in the next lesson where |
| 00:13:11 | 00:13:15 | we're going to start toking about |
| 00:13:12 | 00:13:15 | Facebook ad creatives |
