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facebook ads manager

Published on: December 26 2022 by pipiads

Understanding Facebook Ads Manager: A Walkthrough Tutorial for 2022

Hey guys, welcome back to another video! Today, we're going to walk through Facebook Ads Manager and explain the concepts behind everything. If you're intimidated by this platform, don't worry - by the end of this video, it will all make sense!

Facebook Ads Manager and Amazon's back end can be tricky to navigate at first, but once you get the hang of it, it's easy. Our goal today is to help you understand everything about Facebook Ads Manager. So, let's get started!

- In this tutorial, we'll be walking through Facebook Ads Manager to help you understand the concepts behind it.

- We'll explain what everything means and make it easy to navigate this platform.

Making an Ad:

- First, always choose the manual option over the automatic option when given the choice.

- Facebook may offer automatic options to simplify things, but you'll have more control with the manual option.

- Click on Create Campaign to begin.

- There are three types of campaign categories: awareness, consideration, and conversion.

Awareness:

- This is for promoting content or ads without a call to action.

- It's not recommended for small businesses who are trying to test their offers and make sales.

Reach:

- This option shows your ad to the maximum number of people for the lowest cost possible.

- However, the people who are cheap to advertise to are often not being marketed to very much.

- Facebook ads work as an auction system, so the more people who are selling to a demographic, the higher the cost.

Traffic:

- This is for people who are likely to click a link.

- It's for low-level buyers who don't buy much stuff.

Conversion:

- This is for people who are likely to make a purchase or complete an action.

- It's more expensive but shows your ad to people with a track record of buying or completing an action.

- Understanding Facebook Ads Manager can be overwhelming, but it doesn't have to be.

- Choose the manual option, and decide what type of campaign will work best for your business.

- With practice, you'll be a pro at navigating Facebook Ads Manager in no time!

NEW Facebook Ads Tutorial for Beginners in 2022 – FULL FREE COURSE

In this article, we will discuss how to set up a solid Facebook ad campaign from scratch. Facebook ads can be a great way to generate ongoing revenue for your business. Despite changes to the platform, Facebook ads are still effective, with year-on-year growth in active user base and advertising revenue.

Steps to Setting up a Facebook Ad Campaign:

1. Create a new business account on business.facebook.com and log in to Facebook Business Manager.

2. Familiarize yourself with the campaign structure, ad sets, and ads.

3. Use the Facebook Ad Library to research competitor ads and find inspiration for your own ads.

4. Use the Campaign Ideas Generator tool to generate campaign ideas and ready-to-go ads.

5. Click the Create button in Ads Manager and choose a campaign objective that aligns with your business goals.

6. Set up ad targeting, placements, budget, and bid strategy.

7. Create ad creative, including ad copy and images or videos.

8. Preview and publish your ad.

Facebook ads can be a powerful tool for businesses to generate ongoing revenue. By following these steps to set up a Facebook ad campaign, you can create effective ads that reach your target audience and drive conversions. Remember to continually monitor and optimize your ads for best results.

Facebook Ads Tutorial 2022 - How To Create Facebook Ads For Beginners (COMPLETE GUIDE)

What's up guys, Jordan here, and today we're going through how to start Facebook ads. Now, our last video got over one million views, but Facebook has changed a thing or two, so today I'm bringing you right back up to speed - the A to Z of how to launch your first ever Facebook ad. But before we get into it, make sure you're subscribed with your notification belt turned on. Let's get started with this video.

- Announcement of a competition for every 100 people that comment on the video.

- Overview of Facebook's advertising platform and its effectiveness.

- Explanation of the structure of the platform and its components.

- Importance of testing to ensure high return on ad spend.

How to Launch Your First Facebook Ad:

- Overview of Facebook's advertising platform.

- Explanation of the structure of the platform and its components.

- Importance of testing to ensure high return on ad spend.

Creating a Facebook Business Manager Account:

- Instructions on how to create a business manager account.

- Explanation of the home page and its features.

- Importance of setting up the account properly.

Adding Users and Partners:

- Instructions on how to add users and partners to the business manager account.

- Recap of the importance of Facebook ads and the effectiveness of its advertising platform.

- Encouragement to try out Facebook ads and test different variables to find winning ad campaigns.

The ONLY Facebook Ads Course YOU Need

- Explanation of the article's purpose and topic

What are Facebook ads?

- Definition of Facebook ads and Facebook advertising

- Comparison to other products and breakdown of components

- Explanation of how Facebook auctions work and the role of advertisers

Factors that determine auction winners

- Importance of bid, estimated action rates, and ad quality

- Ad relevance and how it affects auction results

- Facebook's emphasis on ad quality and relevant ads

The Facebook advertising ecosystem

- Importance of understanding the structure of business managers

- Explanation of how business managers and ad accounts work together

- Example of a business manager with multiple ad accounts

- Recap of key points and importance of understanding Facebook ads and advertising

- Call to action to dive into the Facebook advertising ecosystem and begin utilizing it for success.

Facebook Ads in 2022: Secret Strategies & Pro-Tips!

Running Facebook Ads in the Age of IOS 14 and the Facebook Adpocalypse

- The recent changes to Facebook and IOS 14 have made running profitable Facebook ads more difficult than ever before.

- Advertising costs have gone up, ad accounts have been shut down, and banned accounts and denied ads are becoming more common.

- However, there is still hope for creating powerful and profitable Facebook ads.

Point 1: The Facebook Ad Platform and Algorithm are Smarter Than Ever Before

- The Facebook Ad platform has become more automated and easier to use.

- Automated placements, budget optimization, and wide-open targeting are key to success.

- Navigating the Facebook Ad platform is no longer the main variable to success.

Point 2: The Variable to Success is Now Largely a Matter of Ad Copy

- The new game is fought and won through good old-fashioned copywriting.

- Studying and learning from the masters of copywriting is key to success.

- Copywriters like David Ogilvy, Eugene Schwartz, Robert Collier, Claude Hopkins, and John Caples are still relevant today.

Point 3: Frequency Equals Trust

- The mere exposure effect means that people develop preferences for things simply because they're familiar with them.

- Showing up more often in front of the same people is good.

- Facebook retargeting ads are key to maximizing effectiveness.

Solution: Switch Up Your Retargeting Strategy

- Move away from sources and towards meta-sources.

- Create custom audiences to target based on how people have engaged with your content inside the app.

- Video views, lead form, and Instagram audiences are key to success.

- Use retention of 90 days to stay relevant and top of mind.

- The Facebook Adpocalypse has made running profitable Facebook ads more challenging.

- However, by understanding the changes to the Facebook Ad platform and algorithm, studying copywriting, and switching up your retargeting strategy, it's still possible to create powerful and profitable Facebook ads.

Facebook Ads Tutorial 2022 - How To Create Facebook Ads For Beginners (QUICK GUIDE)

How to Run Facebook Ads to Increase Traffic to Your Site

Are you struggling to increase traffic to your website? Don't worry, in this article we will show you how to run Facebook ads to attract more customers to your business.

Step 1: Choosing the Type of Ad

- Log into your Facebook account

- Click on Facebook Ads Manager

- Select Create Now

- Choose the type of ad you want to run (e.g. traffic, conversions, engagement)

Step 2: Setting a Budget

- Decide how much money you want to spend on your ad

- Choose between a daily or lifetime budget

- Start with a minimum budget and adjust later based on results

Step 3: Selecting the Audience

- Select the location of your audience

- Choose the age group and gender of your target audience

- Select the interests of your audience

- Use the Exclude option to prevent your ad reaching a particular type of audience

- Target people interested in other businesses like yours

Step 4: Designing Your Ad

- Create a Facebook page for your website

- Use the ACCA method (Attractive, Connect, Convey, Action) to design your ad

- Use an image or video to attract people

- Explain how your ad will be useful for your audience

- Provide a call to action for your ad

Step 5: Review and Launch

- Review your ad to ensure it meets Facebook's guidelines

- Launch your ad and track the results

- Adjust your ad as needed to improve results

Running Facebook ads can be a great way to increase traffic to your website and attract more customers to your business. By following these five steps, you can create an effective ad that will reach the right audience and achieve your marketing goals.

How To Create a Successful Facebook Ad Campaign (NEW Tutorial 2022)

Hey there! My name is Sydney and I'm a Facebook ad expert at Vertex Marketing Agency. In this article, I'll be sharing with you how you can build a successful ad campaign on Facebook from A to Z, including Instagram ads. Facebook is the biggest and most reliable platform for advertisers, and with a proper campaign setup, it can be a game changer for your business.

What You Need Before Setting Up a Campaign:

- An ad account associated with a business manager and two-factor authentication turned on

- Facebook pixel set up (both server-side and browser)

- Verified domain

- Method of payment on file for your ad account

- Facebook and Instagram profiles linked to your ad account

Campaign Level:

- Choose the objective for your campaign (awareness, traffic, engagement, leads, app promotion, or sales)

- Name your campaign something descriptive and obvious

- Special ad category for certain industries

- No need to change any other settings

Ad Set Level:

- Choose your targeting and audience for your campaign

Ad Level:

- Front-facing view of your campaign where you create the actual ads

Other Tips:

- Use descriptive and obvious names for your campaigns, ad sets, and ads

- Keep your data clean and precise by creating new campaigns for new objectives

- Avoid touching settings that you're unsure of or that aren't relevant to your campaign

- Consider using campaign budget optimization for better budget distribution

Setting up a successful ad campaign on Facebook and Instagram requires a few key components, including a proper ad account setup and a clear understanding of the different levels of your campaign. By following these tips and best practices, you can create effective and impactful ad campaigns for your business.

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