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facebook ads mobile targeting

Published on: August 6 2023 by pipiads

- Facebook recently deleted thousands of interest targeting options

- Interest targeting is inaccurate about 30% of the time

- Examples of success with ads using no targeting options

- How can you ensure your ads reach the right people at the right time?

#1 Creating Ads that Speak to Your Target Audience

- Avoid generic ad copy that speaks to everyone

- Write copy that specifically addresses your target audience

- Example: The famous three lane marketing method for online course creators or coaches

#2 Using Creatives that Only Appeal to Your Specific Audience

- Use images or videos that are recognizable only to your target audience

- Example: Screenshot with a chart from Google Search Console for SEO experts

#3 Using Hooks and Talking About Problems Specific to Your Audience

- Use hooks that appeal to your target audience's specific pain points

- Example: How we increase profit per bookkeeping client by 200% without cutting corners

#4 Ensuring Your Lead Magnet Attracts the Right People

- Your lead magnet should attract people who are ready and willing to buy from you

- Solve a problem that your target audience is currently experiencing

- Example: Lead magnet for six-figure business owners looking to scale to seven figures

- By creating ads that speak to your target audience, using specific creatives, addressing specific pain points, and attracting the right people with your lead magnet, you can increase the quality and effectiveness of your Facebook ads.

Facebook Ads Audience Targeting 2022 | Top 4 Facebook Ads Audience Targeting Strategies In 2022

Since the iOS 14 update, there have been issues with targeting the right audience on Facebook and Instagram. In this video, I will share four audiences that have proven to give good results in my own ads and for my clients. These audiences can be tested for your business and clients to see which ones give the best results.

- The iOS 14 update has caused targeting issues on Facebook and Instagram.

- In this video, I will share four audiences that have given good results in my ads.

Audience 1: Broad Audience

- Works best for products that are open to everyone.

- Example: Affordable blender that anyone can use.

- Choose location, age, and gender for targeting.

Audience 2: Stack up Interests

- Works best for niche-specific products.

- Example: Product for Toyota car users.

- Stack similar interests such as Toyota Camry, Toyota Corolla, etc.

Audience 3: Lookalike Audiences

- Works best for those with a website.

- Use super lookalikes of people who have taken specific actions on your website.

- Example: Lookalike audience of people who have initiated checkouts or made purchases.

- For those without a website, create a lookalike audience of people who have engaged with your business or watched your videos for at least 50%.

- Keep the lookalike audience within 1-3% for higher similarity.

- These four audiences have proven to give good results in my own ads and for clients.

- Test them out and see which ones work best for your business.

- Remember to target based on the product's appeal and use the Facebook algorithm to reach the right audience.

Facebook's LOCATION Targeting Settings Are Wrong! Do This Instead

Hey guys, it's Ben Heath from Lead Guru, and in this video, I'm going to talk about how Facebook's default location targeting settings are wrong. What should you do instead? But before I dive into that, I just want to quickly ask you to smash that like button. It really helps me out and is much appreciated. And of course, subscribe to my channel if you're new and haven't done so already. I release Facebook advertising-related content like this all the time, and it's crucial for your results. So go ahead and do that now.

Facebook's default location targeting settings are often incorrect and can lead to wasted advertising budget. In this article, we will discuss why these default settings are problematic and what alternative targeting options you should consider.

I. The Issue with Facebook's Default Location Targeting Settings:

- Facebook's default location targeting setting is people living in or recently in this location.

- This default setting includes not only residents but also tourists and business travelers.

- This can result in a significant waste of advertising budget for businesses that only want to reach local customers.

- For example, if you're a local service-based business, you may only want to target people living in your specific area.

II. Alternative Location Targeting Options:

- To avoid wasting budget on non-relevant audiences, consider selecting people living in this location as your location targeting setting.

- This option ensures that your ads are only shown to individuals who reside in the selected location.

- For businesses that are tourist-friendly or cater to business travelers, the default setting may still be suitable.

- However, it's important to assess whether targeting recently in this location or people traveling in this location aligns with your business goals.

III. Considerations for Different Business Types:

- Local businesses, such as restaurants or service providers, should prioritize targeting people living in their location.

- National or international businesses may choose to target a broader audience but should be aware of potential wastage from including recently in this location.

- Understanding your customer base and where they come from is crucial in determining the appropriate location targeting settings.

Facebook's default location targeting settings can be problematic for businesses that want to reach specific audiences. By selecting people living in this location as the location targeting option, businesses can avoid wasting their advertising budget on non-relevant audiences. It's essential to assess your business needs and target the most appropriate audience to maximize your advertising results.

Note: The content has been modified to meet the requirements provided.

Facebook Targeting Has Changed! Do THIS Now...

Have you noticed the recent changes Facebook has made to targeting options? Thousands of targeting options have completely disappeared, making life incredibly difficult for many Facebook advertisers. However, there are three solutions to this problem that we have discovered. If you've been affected by these targeting changes, make sure you read this article to learn how to fix the problem.

- Facebook has made significant changes to its targeting options, causing frustration for advertisers.

- The removal of targeting options related to sensitive topics is understandable, but Facebook has also removed many unrelated options.

Solution 1: Lookalike Audiences

- Lookalike audiences are groups of people similar to another group, such as past customers.

- Create a custom audience based on website visitors or other sources.

- Use these custom audiences to create lookalike audiences.

- Target these lookalike audiences to reach people similar to your desired target audience.

Solution 2: Broad Targeting

- Consider broad targeting if your product or service has mass appeal.

- Do not add any detailed targeting options and target a large audience.

- This option works best for products or services that apply to a wide range of people.

- Check the broad appeal of what you advertise before using this strategy.

- Ensure your Facebook ad account has generated a sufficient number of conversions.

Solution 3: Retargeting and Custom Audiences

- Use retargeting to reach people who have already interacted with your brand.

- Create custom audiences based on specific actions, such as website visits or engagement with your Facebook page.

- Use these custom audiences to target ads to people who have already shown interest in your brand.

- Facebook's removal of targeting options has made advertising more challenging for many advertisers.

- However, there are ways to overcome this problem, such as using lookalike audiences, broad targeting, and retargeting.

- By implementing these solutions, advertisers can still reach their desired audience and achieve successful campaigns.

A BETTER Way To Advertise On Facebook In 2023 (SECRET)

There are three key elements to consider when creating effective, high-converting, and profitable Facebook ads. First, you must nail the message-market match, ensuring that your offer resonates with your target audience. Second, you need to understand and apply the 40-40-20 rule, which emphasizes the importance of market research, creating an irresistible offer, and crafting compelling copy. Lastly, you must leverage the power of the marketing rule of seven, which suggests that potential customers need to be exposed to your advertising message at least seven times before taking action. By understanding and implementing these strategies, you can optimize the performance of your Facebook ads.

1. Nailing the Message-Market Match

- The biggest reason why most Facebook ads fail is because they don't resonate with the target audience.

- An unrelated message fails to address the pains and problems of the market.

- An unappealing message fails to catch the audience's attention.

- To achieve message-market match, research your target audience's pains, problems, fears, and frustrations and position your offer as a solution.

- Understanding your audience's values and showing that you understand their perspective is crucial.

2. The 40-40-20 Rule

- The 40-40-20 rule emphasizes three key elements for ad success: market, offer, and copy.

- 40% of success comes from understanding your target market and effectively targeting them on Facebook.

- 40% of success comes from creating an irresistible offer that grabs the audience's attention and compels them to take action.

- 20% of success comes from crafting persuasive copy and creative elements.

- Focus on the audience's problems, solutions, and benefits rather than fancy words and visuals.

- In competitive markets, more persuasive and influential copy is necessary.

3. Leveraging the Marketing Rule of Seven

- The marketing rule of seven suggests that potential customers need to be exposed to your advertising message at least seven times before taking action.

- This rule originated from the movie industry in the 1930s and applies to all forms of advertising.

- Reset your expectations and understand that advertising requires patience and consistent exposure.

- Avoid the mindset of expecting immediate results or overnight success.

- Treat advertising as a skill that requires training and continual improvement.

By nailing the message-market match, understanding and applying the 40-40-20 rule, and leveraging the marketing rule of seven, you can create effective, high-converting, and profitable Facebook ads. Remember to focus on your target audience's pains and problems, create irresistible offers, and consistently expose them to your advertising message. With patience, understanding, and continuous improvement, you can optimize the performance of your Facebook ad campaigns and achieve your advertising goals.

Facebook Ads Targeting: How to do Detailed Audience Targeting in FB Ads - Full Guide

Hello everyone! Welcome back to the Facebook Ads course. I'm Umar Tazkeer and in this video, we'll be discussing targeting. In the previous video, we covered the different settings at each level and how we can use targeting. Now, let's dive into setting up targeting using a scenario.

Scenario: Targeting for a Travel Agency or Hotel Booking Websites

Before we start targeting, it's important to understand the attributes, characteristics, behavior, and interests of our target audience. For a travel agency, we want to target people who are travelers and have an interest in travel-related magazines, websites, or blogs. This perception is based on the idea that people who frequently go on trips or tours would visit travel or hotel booking websites.

Age Group: 18-50

Age group plays a crucial role in targeting. For example, if you provide financial services, your target audience would be around 20 and above. Understanding the characteristics of your target audience is essential, even if you can't mention them explicitly. You can target based on attributes, behavior, and perceptions.

Broad Targeting: In this scenario, we want to target the entire audience in Uttar Pradesh, excluding Lucknow and Kanpur. We can use the Exclude Location option to exclude specific cities. Here, we include Uttar Pradesh and exclude Lucknow and Kanpur.

Interest Targeting: We can select various interests related to travel, such as frequent travelers, travel consultants, travel coordinators, travel photography, travel websites, and more. If your agency provides international tours and travel services, you can target people interested in those as well. The more options you select, the broader your audience will be.

Estimate Daily Results: The estimated reach and click-through rates will vary based on your targeting settings and budget. You can adjust your budget and see the estimated results change accordingly.

Advanced Example: Targeting Students from Delhi University and Amity University doing MBA

In this example, we want to target students who are doing an MBA from Delhi University and Amity University.

Narrow Targeting: Start by selecting India as the location and the age group of 18-35. In detailed targeting, search for Delhi University and select the options related to it. Do the same for Amity University. This will help us target students from these universities.

Add Master of Business Administration (MBA) as a field of study. This will narrow down the targeting to only those students studying MBA in Delhi University and Amity University.

Potential Reach: The potential reach will increase as we add more targeting options. Make sure to use the Narrow Audience option to filter out unwanted audiences.

In this video, we covered targeting for a travel agency and students from Delhi University and Amity University doing an MBA. It's important to understand the attributes, behavior, and interests of your target audience and use the targeting options to reach them effectively. Remember to explore all the options available and continuously refine your targeting strategy for optimal results.

Facebook Ads Audience Targeting Tutorial 2021

So you're ready to start creating Facebook and Instagram ads. That's great! You may have your ad ready, the image or video, the copy, and the landing page. Now, you need to decide who you're going to show your ad to. This is really important because if you show your ads to a bunch of people who are not interested in what you have to offer, you could waste a ton of money with very little to show for it. This is where audience targeting comes in. You can really target who your ideal customer is and only show ads to them, excluding everybody else.

To get started, let me walk you through all the different options available for targeting within the Facebook Ads platform.

First, let's hop on the computer and go to business.facebook.com. Once you're there, click on More Tools and then Audiences. Here, you can create a new audience. Let's take a look at the options available.

- Saved Audiences: This option allows you to target audiences that you have saved previously.

- Locations: Specify the physical location where you want to show your ads. You can choose a specific city or even target by zip code.

- Detailed Targeting: This is where the real magic happens. You can enter keywords related to your industry and see if there are any matching interests or demographics. For example, if you have a coffee shop in East Lansing, Michigan, you can target college students by selecting the College Grad or In College option.

- Connections: This option allows you to target people who already like your Facebook page or exclude them from seeing your ads.

Once you have selected your target audience, you can see the estimated audience size on the right side of the screen. It's important to have a sizable audience, but not too broad or too narrow.

To further refine your audience, you can add additional interests or exclude certain interests. For example, if you want to target coffee lovers, you can type in coffee or tea to see who is interested in those topics. You can also exclude certain interests if you want to narrow down your audience even further.

Another powerful targeting option is custom audiences. This allows you to target people who have interacted with your website or have provided their contact information. For example, you can create an audience of people who have visited a specific page on your website or upload a customer list with their email addresses.

Once you have created your target audience, you can save it for future use or use it right away in your ad campaign. Remember to continually monitor and optimize your ads based on their performance.

In conclusion, audience targeting is crucial for the success of your Facebook and Instagram ads. By narrowing down your audience and showing your ads only to those who are interested in your products or services, you can make your ads more effective and maximize your return on investment. So, take the time to carefully define your target audience and start creating profitable and targeted ads today!

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