facebook ads not working

THIS is why your Facebook Ads aren't working anymore...

Why Your Facebook Ads Aren't Working and What You Can Do About It

- Facebook ads are still a viable and practical tool for growing your business, but things have changed, and you need to do it right.

- To understand what's causing the chaos and how to fix it, we need to take a quick look at how the Facebook ad platform works.

How the Facebook Ad Platform Works:

- Facebook ad platform is auction-based, and the winner of the auction is decided based on three things: bid, estimated action rates, and ad quality.

- The bid is about making Facebook as much money as possible, estimated action rates are about keeping both users and advertisers happy, and ad quality is the most important metric of all, ensuring users have a good time on the platform.

- To succeed with Facebook ads, you need to create ads that are relevant, engaging, and interesting.

Changes in the Advertising Landscape:

- Marketers ruin everything, and this is true for advertising on Facebook.

- The saturation of the platform with ads has led to a rise in advertising costs, and recent changes, such as cookie and ad blockers, have made things even more challenging.

Three Ways to Improve the Effectiveness of Facebook Ads:

- Optimize the business side of the ads by increasing the price and profitability of what you're selling.

- Optimize the ad targeting by using metrics such as custom audiences, lookalike audiences, and interest targeting.

- Optimize the ad creative by focusing on the visuals, copy, and format of your ads.

- Facebook ads are still a viable tool for growing your business, but you need to do it right.

- By optimizing the business side, targeting, and creative of your ads, you can join the one percent of Facebook advertisers who are still getting clicks and conversions.

Why Your Facebook Ads Aren't Working...

If your Facebook ad results have recently dropped off, it's time to talk about the changes in Facebook advertising over the past year. In this article, we'll explain why Facebook advertising has changed, how it affects advertisers, and how to get great results again.

Changes in Facebook Advertising:

The changes in Facebook advertising started with Apple's release of iOS 14, and Facebook made changes in anticipation of that release. These changes have affected campaigns, including lookalike audiences, and caused a drop in results for many advertisers.

Adapting to the Changes:

The main reason why advertisers suffer is that they're still using campaign structures and strategies that worked well in 2020. Advertisers need to keep up with the times and use new strategies, techniques, and campaign structures that work now.

Opportunities in Change:

Change is inevitable, and it's an opportunity for advertisers to differentiate themselves. It's become an educated person's game, and those who take the time to study up on Facebook ads, find out what's working, and make changes accordingly will win big. It represents a great opportunity for those who invest time and effort.

Using Complex Facebook Advertising Sales Funnels:

To see great results, advertisers need to use more complex Facebook advertising sales funnels. In this video, we demonstrate a new way of advertising on Facebook using a sales funnel structure that could be a game-changer for advertisers.

Don't fall into price competition in the T-shirt business dropshipping. Adapting to the changes in Facebook advertising and using new strategies, techniques, and campaign structures is crucial to success. Change represents a great opportunity for those who invest time and effort, and using complex Facebook advertising sales funnels can lead to great results.

The REAL Reason Your Facebook Ads Are Not Converting (…And How To Fix It)

- Facebook ads are effective but can be frustrating when they don't convert.

- In this video, we will discuss the real reason your Facebook ads aren't converting and how to fix it.

Potential Causes:

- Image and placements are unlikely to be the key factor in conversions.

- Targeting and budget could potentially be the issue.

The Real Reason:

- The single biggest reason for Facebook ads not converting is the offer.

- The offer being made is not desirable enough for the target market to take action.

- To fix this, dive deep into the psyche of your ideal customer or client and identify their miseries and miracles.

- Bridge the gap between where they are and where they want to be with your product or service.

- Approach their problems and your solution from different angles and test which offer resonates with the target market.

- Focus on coming up with an irresistible offer to increase your Facebook ads conversions.

- Check out adamerhart.com for more marketing resources and tips.

Why your facebook ads suddenly stop working...

- Scenarios, an e-commerce growth agency, helps brands scale through paid ads, influencer marketing, email marketing, and conversion rate optimization.

- In this week's video, we discuss why Facebook ads suddenly stop working after consistent performance.

- Understanding how Facebook delivers ads to the target audience is key to understanding why ads stop performing.

Reasons for Facebook Ads Stopping:

- Launching a cold ad to a target audience may result in purchases right away and consistent performance for a few days.

- Facebook finds the subset of people within the audience that most closely resembles the target consumer to show the ad to.

- When Facebook exhausts the high converting subset of people, it begins showing the ad to a larger group of people that don't resemble the target consumer, resulting in a lower conversion rate and potentially no performance.

- Creating better ads that maintain profitability as Facebook shows the ad to larger and larger groups of people is crucial.

Tips for Maintaining Performance:

- Continually figuring out how to create better ads is essential to remain profitable as you scale and show your ad to more people.

- A robust ad will have a high conversion rate on the first group of people that Facebook shows the ad to, and the conversion rate should remain high enough as you scale to maintain profitability.

- As Facebook exhausts the high converting subset of people, it's necessary to create better ads to reach a higher group of people profitably within the maximum audience limit of six to eight million people.

- Understanding how Facebook delivers ads to the target audience is crucial in maintaining performance and profitability.

- Continually creating better ads is key to remain profitable as you scale and show your ad to larger and larger groups of people.

- Share your experience and how you scale your Facebook ads in the comments below, and subscribe to our channel for more content on paid ads and growing your e-commerce brand.

Why Your Facebook Ads Are Not Working (September 2022!)

- Explanation of the purpose of the article

- Discussion of an observation made at the agency regarding Facebook ads

- Promise to provide tips on how to increase ad performance

Observation:

- Facebook increasing CPM on high click-through rate creatives

- Sweet spot around 1% click-through rate mark

- Facebook penalizing higher click-through rates with higher CPM

- Need to combat this by launching more ad variations

Tips:

- Launch ad variations of winning ad creative

- Change pacing and background music

- Turn off winning ad and relaunch under new name

- Short-term solution

- Invite to check out Facebook group for more tips

- Invitation for e-commerce store owners to book a demo call with agency

- Reminder to check out other business channels for marketing tips

What to do if your Facebook Ad Account is not spending any money

In this article, we will discuss various topics related to Facebook, including its usage, benefits, and drawbacks. We will also touch upon some of the strategies that can be employed to optimize your Facebook experience.

Using Facebook:

- Posting videos and pictures

- Controlling the quality of the videos and pictures

- Subscribing to channels

- Ensuring the smoothness of the recording process

Avoiding Common Mistakes:

- Overspending on Facebook

- Misusing the Facebook account

- Overposting

Optimizing Your Facebook Experience:

- Using PayPal to make transactions

- Expanding your reach through retargeting and feedback

- Following best practices for Facebook campaigns

In conclusion, Facebook is a valuable tool that can be used to connect with friends and family, promote businesses, and share ideas. However, it is important to use it wisely and avoid common mistakes that could damage your reputation or your wallet. By following best practices and optimizing your Facebook experience, you can make the most of this powerful social media platform.