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Facebook Ads OR Instagram Influencers | REVEALING My Private Traffic Strategy For Dropshipping 2019

Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders

Facebook Ads OR Instagram Influencers | REVEALING My Private Traffic Strategy For Dropshipping 2019

Facebook Ads OR Instagram Influencers | REVEALING My Private Traffic Strategy For Dropshipping 2019

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00:00:00 00:00:05 are you a brand-new Shopify dropship or
00:00:03 00:00:07 a brand-new dropshipping seller and
00:00:05 00:00:09 you're struggling to pick whether hey
00:00:07 00:00:10 should I be selling with my influence or
00:00:09 00:00:13 pose should I be using Facebook
00:00:10 00:00:15 advertisements to drive traffic in sales
00:00:13 00:00:16 well in today's video I'm gonna show you
00:00:15 00:00:18 the exact blueprint to get to six
00:00:16 00:00:20 figures and your drop shipping your
00:00:18 00:00:23 business using both influencers and
00:00:20 00:00:25 Facebook ads and making it the best of
00:00:23 00:00:30 both worlds let's get right into today's
00:00:25 00:00:33 video so one of the most common
00:00:30 00:00:35 questions I get asked from beginner
00:00:33 00:00:37 dropshippers is which traffic source
00:00:35 00:00:39 should you focus on when you're just
00:00:37 00:00:41 getting started and that trust me I know
00:00:39 00:00:44 it's an intimidating question right hey
00:00:41 00:00:45 look which one do I focus on do I spend
00:00:44 00:00:46 money and risk spending money on paid
00:00:45 00:00:49 advertisements or do I go with
00:00:46 00:00:50 influencers now I'm gonna do my best to
00:00:49 00:00:52 show you guys the difference between
00:00:50 00:00:54 both and how you could actually merge
00:00:52 00:00:55 both of these together to get to six
00:00:54 00:00:59 figures in your drop shipping business
00:00:55 00:01:01 very quickly and efficiently okay I know
00:00:59 00:01:03 it's very intimidating to get started in
00:01:01 00:01:06 business and putting money in the first
00:01:03 00:01:08 time sending out traffic to your to your
00:01:06 00:01:10 businesses to your funnels but I really
00:01:08 00:01:12 want to showcase that it doesn't have to
00:01:10 00:01:14 be and you can really merge the best of
00:01:12 00:01:16 both worlds on a limited budget so
00:01:14 00:01:17 before we get going here guys I really
00:01:16 00:01:19 want to welcome those of you that are
00:01:17 00:01:21 first-time viewers here on the
00:01:19 00:01:22 e-commerce Empire builders YouTube
00:01:21 00:01:23 channel make sure you subscribe to
00:01:22 00:01:25 channel and turn that little
00:01:23 00:01:27 notification balancer notified every
00:01:25 00:01:30 single Monday Wednesday Friday as we
00:01:27 00:01:32 release new content here and also make
00:01:30 00:01:33 sure you drop a comment down below on
00:01:32 00:01:36 today's video for your chance to win a
00:01:33 00:01:37 free one-on-one coaching session with me
00:01:36 00:01:39 to go over your new or existing
00:01:37 00:01:41 ecommerce business and make sure you
00:01:39 00:01:43 also subscribe to the channel because we
00:01:41 00:01:45 do verify that all winners are
00:01:43 00:01:47 subscribed and will flash the winner
00:01:45 00:01:48 from the last video right here if that
00:01:47 00:01:50 is you make sure you email Peter at
00:01:48 00:01:52 ecommerce Empire builders calm to
00:01:50 00:01:54 schedule your free one we'll call one on
00:01:52 00:01:55 one call with me both out further ado
00:01:54 00:01:57 guys let's get right into today's video
00:01:55 00:01:59 toking about influencers versus
00:01:57 00:02:00 Facebook ads and which one you should be
00:01:59 00:02:03 focusing on for your dropshipping
00:02:00 00:02:06 success now guys I always love to
00:02:03 00:02:08 preface these questions with time versus
00:02:06 00:02:09 money okay now it's a hard question to
00:02:08 00:02:11 answer and you have to be honest with
00:02:09 00:02:12 yourself on this one what do you have
00:02:11 00:02:14 more of right now in your
00:02:12 00:02:17 do you have more time or do you have
00:02:14 00:02:19 more money okay now if you're just
00:02:17 00:02:21 getting started right if you're in a
00:02:19 00:02:22 position that I was where I didn't have
00:02:21 00:02:24 much money when I was getting started
00:02:22 00:02:25 with online businesses you have a lot
00:02:24 00:02:28 more time on your hands all right money
00:02:25 00:02:29 you don't really got it so you always
00:02:28 00:02:31 have to think about that place what's
00:02:29 00:02:34 your budget actually have right I know
00:02:31 00:02:36 there's so many different viewers here
00:02:34 00:02:38 watching this and I really want to make
00:02:36 00:02:39 sure that this fits all different kinds
00:02:38 00:02:41 of budgets out there both of you guys
00:02:39 00:02:42 that are you know are on a smaller
00:02:41 00:02:44 budget and those of you that have a
00:02:42 00:02:46 budget that you know you you have money
00:02:44 00:02:50 to invest in your business okay so if
00:02:46 00:02:52 you have more time than money okay which
00:02:50 00:02:54 I'm assuming most of you do if you're
00:02:52 00:02:55 just getting started you want to focus
00:02:54 00:02:58 primarily on influencers and we're gonna
00:02:55 00:03:00 go through the entire roadmap plan right
00:02:58 00:03:03 now now if you have a lot more money I
00:03:00 00:03:05 recommend you go right into Facebook
00:03:03 00:03:07 advertisements however I wouldn't glance
00:03:05 00:03:09 over the rest of this video because you
00:03:07 00:03:13 need to be using both okay you need to
00:03:09 00:03:15 be utilizing both both influencers and
00:03:13 00:03:18 Facebook Ads to be successful in
00:03:15 00:03:21 e-commerce okay so here's the roadmap to
00:03:18 00:03:24 get to that six-figure mark for a fast
00:03:21 00:03:25 OK in your business okay now the first
00:03:24 00:03:29 step that I always recommend a brand new
00:03:25 00:03:32 dropshippers do is find about 25 to 50
00:03:29 00:03:34 niche specific influencers right niche
00:03:32 00:03:36 specific influencers now these can be
00:03:34 00:03:38 both personal brands and more general
00:03:36 00:03:40 style pages now personal brands are are
00:03:38 00:03:42 people that you know they make money
00:03:40 00:03:44 because of who they are right they post
00:03:42 00:03:45 helpful content maybe they posting you
00:03:44 00:03:48 know fitness workouts whatnot right
00:03:45 00:03:50 their personal brand is out there every
00:03:48 00:03:52 single day creating content now personal
00:03:50 00:03:54 brands are very very strong because they
00:03:52 00:03:55 have a very deep connection with their
00:03:54 00:03:57 audience
00:03:55 00:03:58 okay now the personal brands are gonna
00:03:57 00:04:00 be a lot a little bit more difficult I
00:03:58 00:04:01 want to say hard but they're gonna be a
00:04:00 00:04:04 little bit more difficult to get them to
00:04:01 00:04:05 promote your product right now the only
00:04:04 00:04:09 other on the other side of the spectrum
00:04:05 00:04:11 is general pages now a general page is a
00:04:09 00:04:13 page of just post general content
00:04:11 00:04:15 related to your niche right these are
00:04:13 00:04:17 gonna be like the meme funny style pages
00:04:15 00:04:20 I mean that may be like new style pages
00:04:17 00:04:21 in your niche right I like to you're I
00:04:20 00:04:23 like to mix both of these okay now
00:04:21 00:04:24 you're going to get better results from
00:04:23 00:04:25 personal brand influence you're going to
00:04:24 00:04:25 make more sales you're going to make
00:04:25 00:04:28 more
00:04:25 00:04:30 you the general pages however they do
00:04:28 00:04:32 have their place as well usually up
00:04:30 00:04:34 summoned as a general page isn't gonna
00:04:32 00:04:36 charge you an arm and a leg to create a
00:04:34 00:04:38 piece of content for you to put it out
00:04:36 00:04:40 there now usually as a rule of thumb
00:04:38 00:04:43 with a general page I'm I want to break
00:04:40 00:04:45 even as as far as as long as I'm
00:04:43 00:04:47 breaking even I'm happy with a personal
00:04:45 00:04:48 branding page I want to make sure that
00:04:47 00:04:50 I'm actually making some revenue making
00:04:48 00:04:52 some money in the business okay now
00:04:50 00:04:53 after you find twenty-five 15-inch
00:04:52 00:04:55 influencers personal brand general pages
00:04:53 00:04:57 is you want to get to the goal of making
00:04:55 00:04:59 a hundred to 500 buyers using
00:04:57 00:05:01 influencers only now again we're toking
00:04:59 00:05:03 to those of you that have more time on
00:05:01 00:05:04 your hands you really want to get to 100
00:05:03 00:05:07 to 500 buyers as quickly as possible
00:05:04 00:05:10 because it's going to make Facebook
00:05:07 00:05:12 advertising a lot more easy for you
00:05:10 00:05:14 later on down the line now let me
00:05:12 00:05:15 preface this cuz I know so I don't want
00:05:14 00:05:17 this to go over your head
00:05:15 00:05:20 Facebook right Facebook Ads work
00:05:17 00:05:23 tremendously better when you have some
00:05:20 00:05:25 buyer data to give it now if you're just
00:05:23 00:05:27 getting started and you don't have any
00:05:25 00:05:29 buyers yet you can go right into
00:05:27 00:05:31 Facebook you can do that I've done it
00:05:29 00:05:33 right but it does require a little bit
00:05:31 00:05:34 more of a budget on your part because
00:05:33 00:05:37 you're gonna have to withstand some
00:05:34 00:05:40 higher cost per purchases however if you
00:05:37 00:05:42 go into Facebook advertisements with
00:05:40 00:05:43 already a hundred to 500 buyers the more
00:05:42 00:05:45 the better you actually recommend
00:05:43 00:05:47 getting to a thousand buyers nowadays
00:05:45 00:05:50 but it's fine 100 to 500 buyers should
00:05:47 00:05:52 get facebook enough data for you to
00:05:50 00:05:54 really for Facebook to be able to serve
00:05:52 00:05:56 ads to the correct people that are most
00:05:54 00:05:59 like your customers that's the way the
00:05:56 00:06:01 Facebook algorithm works okay now what
00:05:59 00:06:03 you want to do while you have these
00:06:01 00:06:05 influencers promoting for you is you
00:06:03 00:06:07 want to gather as many influencer
00:06:05 00:06:09 business assets for yourself I tok
00:06:07 00:06:11 about this all the time on this channel
00:06:09 00:06:12 toking about business assets creating
00:06:11 00:06:15 assets for your business email lists
00:06:12 00:06:16 photos high quality imagery working with
00:06:15 00:06:19 as many influencers as possible and this
00:06:16 00:06:21 is what is going to let you create these
00:06:19 00:06:23 assets quickly is when you start working
00:06:21 00:06:25 a lot with these influencers sending
00:06:23 00:06:26 them your products for free having them
00:06:25 00:06:28 test them having them review and
00:06:26 00:06:29 creating stories creating posts is
00:06:28 00:06:31 you're gonna start seeing that hey you
00:06:29 00:06:33 know a lot of these influencers they're
00:06:31 00:06:34 creating nice pieces of content around
00:06:33 00:06:36 this right they're creating nice pieces
00:06:34 00:06:37 of content around this right maybe we're
00:06:36 00:06:39 song this chair here right and this is a
00:06:37 00:06:40 nice influencer post or like some
00:06:39 00:06:42 camping
00:06:40 00:06:45 gear here or like a phone case right
00:06:42 00:06:46 here or some shaving kit right look how
00:06:45 00:06:49 much high-quality more premium these
00:06:46 00:06:51 images are now I love you letting my
00:06:49 00:06:52 influencers kind of run things because
00:06:51 00:06:54 they know how to connect with their
00:06:52 00:06:55 audience so I'll just send them the
00:06:54 00:06:57 product for free and they'll create
00:06:55 00:06:59 these assets for me now that I'm gonna
00:06:57 00:07:01 gather all of them unto gather as much
00:06:59 00:07:03 of these assets as a humanly possibly
00:07:01 00:07:06 can right and the reason I'm really
00:07:03 00:07:07 doing this is because on step four
00:07:06 00:07:10 that's when we're gonna start
00:07:07 00:07:13 transitioning from influencers to going
00:07:10 00:07:16 into Facebook advertisements now when
00:07:13 00:07:18 you have around 2,000 to 3,000 dollars
00:07:16 00:07:19 in the bank that's net profit that means
00:07:18 00:07:21 you've been running influencers you've
00:07:19 00:07:23 made around two to three thousand
00:07:21 00:07:25 dollars you have that cash right in hand
00:07:23 00:07:28 that's what I would recommend you go
00:07:25 00:07:30 into Facebook advertising okay no sooner
00:07:28 00:07:32 right you want to have a nice healthy
00:07:30 00:07:33 budget when you're just getting into
00:07:32 00:07:35 Facebook Ads especially if you've never
00:07:33 00:07:36 run Facebook Ads before there's a
00:07:35 00:07:38 learning curve there guys all right
00:07:36 00:07:39 there's a reason I can go in to do and
00:07:38 00:07:40 start running campaigns pretty
00:07:39 00:07:42 successful is because I know the
00:07:40 00:07:43 platform I understand how it works I
00:07:42 00:07:44 know the ins and outs I'm in there every
00:07:43 00:07:45 single day right
00:07:44 00:07:47 but if you're just a brand new person
00:07:45 00:07:49 just getting into Facebook Ads you might
00:07:47 00:07:50 make some mistakes and that's okay right
00:07:49 00:07:52 that's part of the learning process
00:07:50 00:07:54 however you do want to make sure you
00:07:52 00:07:55 have a little bit of a cushion that hey
00:07:54 00:07:57 you know even if you lose a thousand
00:07:55 00:07:59 bucks that's okay right because you're
00:07:57 00:08:00 learning right and you're never losing
00:07:59 00:08:02 money here guys everything is an
00:08:00 00:08:04 investment in your business right and
00:08:02 00:08:06 collecting that data right always look
00:08:04 00:08:08 at it like that you're not losing money
00:08:06 00:08:10 you're collecting data and learning okay
00:08:08 00:08:12 extremely important to get that that
00:08:10 00:08:15 state of mind and that mindset right now
00:08:12 00:08:16 after right after you have roughly two
00:08:15 00:08:19 to three thousand dollars in your
00:08:16 00:08:21 business bank account the next step is
00:08:19 00:08:24 to use those influencer assets for your
00:08:21 00:08:25 initial Facebook Ads now you can order
00:08:24 00:08:27 your product yourself you could take
00:08:25 00:08:29 nice quality videos and images yourself
00:08:27 00:08:32 I recommend you do that absolutely
00:08:29 00:08:34 however if you can go and leverage the
00:08:32 00:08:36 assets that influencers created for you
00:08:34 00:08:38 these nice lifestyle images nice product
00:08:36 00:08:40 photography and use those in your
00:08:38 00:08:42 Facebook ads that's a huge credibility
00:08:40 00:08:44 booster right when people see like
00:08:42 00:08:46 potential customers potential prospects
00:08:44 00:08:48 for your business when they see that
00:08:46 00:08:50 other people are using your products or
00:08:48 00:08:52 your services that immediately makes
00:08:50 00:08:53 them feel more comfortable with your
00:08:52 00:08:54 business
00:08:53 00:08:57 it gives you a lot of credibility and
00:08:54 00:08:59 will increase your conversion rates okay
00:08:57 00:09:00 so that is why that we keep this
00:08:59 00:09:02 progression and always always run
00:09:00 00:09:04 getting as many assets as we can for our
00:09:02 00:09:06 business and again what again I said
00:09:04 00:09:07 this you should order your own products
00:09:06 00:09:10 you make your own videos make your own
00:09:07 00:09:11 content and mix it in with the stuff
00:09:10 00:09:14 that you're getting from your
00:09:11 00:09:16 influencers as well now the final step
00:09:14 00:09:18 to this is going to be creating your
00:09:16 00:09:21 marketing machine okay now guys there is
00:09:18 00:09:23 no hey I'm only running Facebook Ads I
00:09:21 00:09:25 see a lot of Shopify dropshippers making
00:09:23 00:09:26 this mistake they think hey you know I'm
00:09:25 00:09:28 only gonna run Facebook Ads for a
00:09:26 00:09:31 business right and not discover all the
00:09:28 00:09:33 amazing opportunities out there inside
00:09:31 00:09:34 of your niche guys right there's so much
00:09:33 00:09:36 opportunity out there for you to get
00:09:34 00:09:39 traffic right so what I recommend you do
00:09:36 00:09:41 is also leverage your influencers and
00:09:39 00:09:43 not just Instagram this influencers just
00:09:41 00:09:44 about everywhere YouTube Pinterest
00:09:43 00:09:46 Facebook groups there's so many
00:09:44 00:09:49 influencers out there that you can
00:09:46 00:09:51 leverage alongside your Facebook ads and
00:09:49 00:09:53 these both work simultaneously together
00:09:51 00:09:55 think about it guys influencers right
00:09:53 00:09:57 they're constantly sending traffic to to
00:09:55 00:09:59 your store right now you can retarget
00:09:57 00:10:01 those people on facebook right or other
00:09:59 00:10:04 places right those are constantly
00:10:01 00:10:06 working together in unison to help you
00:10:04 00:10:08 create more credibility more sales in
00:10:06 00:10:10 revenue for your business if you want to
00:10:08 00:10:12 learn more about this process and how to
00:10:10 00:10:14 create this kind of marketing machine
00:10:12 00:10:15 for you attend that sales funnel master
00:10:14 00:10:17 class down below where I show you how I
00:10:15 00:10:20 created a full time income online
00:10:17 00:10:22 without Shopify without Amazon FBA and
00:10:20 00:10:24 using only these very simple five page
00:10:22 00:10:25 sales funnels though that would be the
00:10:24 00:10:25 first link in the description of this
00:10:25 00:10:27 video
00:10:25 00:10:29 attend that free training class it will
00:10:27 00:10:30 really open your eyes to why so many
00:10:29 00:10:32 people that are getting started in
00:10:30 00:10:35 e-commerce drop shipping are doomed to
00:10:32 00:10:36 fail before they even start again that
00:10:35 00:10:37 link will be down below in the
00:10:36 00:10:40 description of this video along with a
00:10:37 00:10:42 bunch of free bonuses down there as well
00:10:40 00:10:43 but guys if you found tremendous value
00:10:42 00:10:45 in today's video I appreciate every
00:10:43 00:10:47 single like from you guys every single
00:10:45 00:10:48 comment from you guys and make sure you
00:10:47 00:10:50 subscribe to our notification bell on as
00:10:48 00:10:52 well so you're notified every single
00:10:50 00:10:53 Monday Wednesday Friday as we release
00:10:52 00:10:55 new content here and once again if you
00:10:53 00:10:57 want to be entered in to win a free
00:10:55 00:10:59 one-on-one coaching session with me make
00:10:57 00:11:01 sure you drop a comment down below on
00:10:59 00:11:03 today's video make sure you're also
00:11:01 00:11:05 subscribe to a channel now as this video
00:11:03 00:11:06 ends we'll have a couple and screen
00:11:05 00:11:08 videos here too
00:11:06 00:11:10 pop up for you make sure you check those
00:11:08 00:11:12 out we strategically place those videos
00:11:10 00:11:14 here on the channel to help you write
00:11:12 00:11:17 their complementary videos to help you
00:11:14 00:11:18 take that next step to building your
00:11:17 00:11:20 e-commerce business but have a fantastik
00:11:18 00:11:21 rest your day and remember your empire
00:11:20 00:11:22 starts now
00:11:21 00:11:26 [Applause]