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facebook ads real estate agents

Published on: February 6 2023 by pipiads

Facebook Ads for Real Estate Agents 2022: A Tutorial for Seller Leads

Are you a real estate agent looking to generate seller leads using Facebook Ads in 2022? Look no further! In this tutorial, we will guide you step-by-step on how to run the highest converting real estate lead generation ads on Facebook.

Bullet Points:

- What worked in 2021 does not work anymore in 2022

- The secret wizard trick at the end of this tutorial that people like Ryan Sirhand and ad agencies use

- Free social media master class for realtors

- How to close up to five more deals per month entirely from social media with no prospecting

Campaign Level:

- Choose campaign objective: consideration

- Traffic or lead generation

- Campaign name: buyers lead generation march

- Special ad category: housing

- Country selection

Ad Set Level:

- Name your ad set

- Define your target audience (location, specific types of people)

- Set your budget and duration of the ad

Ad Level:

- Create an eye-catching visual and write compelling copy

- Lead generation: create a lead form to capture information

- Ninja tricks for the best results with your first Facebook ad

- How to create ads for sellers and listings in a hot, competitive market

Running successful Facebook Ads for real estate agents in 2022 requires keeping up with the latest trends and strategies. With this tutorial, you will be equipped with the knowledge and tools necessary to generate seller leads on Facebook. Happy advertising!

Facebook Ads for Realtors Just CHANGED... 5 Things You NEED to do IMMEDIATELY

Facebook Announces Deprecation of Special Ad Category and Special Ad Audience: What You Need to Know

Facebook has announced that they will be removing the special ad category and special ad audience in the coming months. This will have a significant impact on anyone who plans to run Facebook ads, especially realtors. In this video, Mike Schrub with the XP Realty explains the upcoming changes and provides five tips on how to continue generating leads without having to deal with the craziness that comes with Facebook ads.


For those who are not familiar with the special ad category or special ad audience, if you run ads for housing, credit, employment, social issues, elections, or politics, you need to declare that. If you fail to declare the special ad category for housing, your ads may get rejected and your ad account may be shut down. Once you declare a special ad category, your targeting for housing, credit, and employment will be significantly restricted. To prevent discrimination based on age, gender, and location, you can create special ad audiences instead of lookalike audiences.

Deprecation Timeline:

August 25th: You can no longer create new special ad audiences.

September 13th: Special ad audiences will no longer be available for use in new ad creation via the API.

October 12th: Special ad audiences will no longer be available for use in new ad creation across the entire ads manager. Affected ad sets may be paused for delivery.


1. Declare the special ad category for housing.

2. Create special ad audiences instead of lookalike audiences.

3. Start using interest-based targeting.

4. Use retargeting.

5. Use dynamic ads.

Facebook's decision to deprecate the special ad category and special ad audience is a response to concerns about discrimination in housing, employment, and credit ads. While this may have an impact on realtors and other advertisers, it is not the end of the world. By following these tips, you can continue to generate leads and crush it on social media.

Best Facebook Ads For Real Estate Agents 2022 (FULL Setup + Templates)

Hey guys, Jason Wardrop here! In this video, I'm going to share with you the best Facebook ads for real estate agents that you can simply copy and paste for your own business. If you're a real estate marketing agency or an agent looking to generate more leads with Facebook, this video is perfect for you!


- I'll first show you several ads you can copy and paste

- I'll then walk you through step by step how to set up these ads inside of the Facebook Ads Manager

- Once you start getting leads, I'll show you how to sync them with your CRM and have automated follow-up set up from A to Z

Disclaimer: All of these ads have been tested with over 15,000 real estate clients, and we've spent hundreds of thousands of dollars in paid advertising on Facebook.


1. Open house ad - run 4-5 days before the open house to generate leads and build hype

2. Seller lead ad - offer a PDF showing how to increase the value of their home

3. Buyer lead ad - ask if anyone is looking to buy a home

4. Listing ad - even if you know the listing will sell, these ads can bring in other interested buyers

Cost: We get leads for less than $2 per lead with the listing ad, which is significantly cheaper than other big platforms.

Setting up the ad:

1. Create a new Facebook ad campaign and choose the lead generation objective

2. Choose the special ad category selection for real estate ads

3. Set up the ad set by choosing your target audience and budget

4. Select your Facebook business page

5. Set up the ad creative and publish the ad

The Best Facebook Ads for Real Estate in 2023!

How Top Real Estate Marketers Use Facebook Ads to Generate Leads

Facebook is still the third most visited website in the world and offers a massive opportunity for real estate marketers to generate leads. However, with the changes in the organic search results, it has become harder to get organic leads. This article discusses how top real estate marketers use Facebook ads to generate leads.

I. The Opportunity with Facebook Ads

- Facebook is the number one social network with a diverse audience, including people in grade school and grandparents.

- Instagram and Facebook together are the top social networks.

- Facebook ads are an excellent opportunity for real estate marketers to generate leads since most of their audience already owns a home and is either looking to upgrade or downsize.

II. The Importance of Generating Leads Online

- Online leads are crucial for real estate marketers, especially since the majority of home sales happen without the previous agent.

- The trend is clear, with 99% of Millennials and 70% of the Silent Generation looking for homes online.

III. How Top Real Estate Marketers Use Facebook Ads

- Facebook ads should tell a story and engage the audience rather than just selling.

- Facebook ads should be part of a larger funnel and not the full equation.

- Marketers should use the Meta Ads Manager, formerly known as the Facebook Ads Manager, to manage their campaigns effectively.

- Marketers should track their ad's performance and adjust their strategy accordingly.

Facebook ads offer a massive opportunity for real estate marketers to generate leads, but it's crucial to approach it with a storytelling and engaging approach rather than just selling. Marketers should use the Meta Ads Manager to manage their campaigns effectively and track their ad's performance to adjust their strategy accordingly.

How To Make Facebook Ads For Real Estate Agents That ACTUALLY Work in 2022!

If you're a real estate agent looking to generate quality leads on Facebook, you're in luck! This tutorial will guide you step-by-step through the process of launching Facebook ads that generate over 40 leads per week. No need for guru theory, we're diving right into my business manager where I show you my exact creative process.

Let's get started with some key points:

- Click by click, we'll cover every part of the creative process from setting up your campaign to publishing your ad.

- By the end of this tutorial, you'll be able to publish your ad and start generating leads within hours.

- There are unique opportunities to increase your ad's conversion rate which we'll cover in our private Facebook Community for realtors. Comment below if you're interested in joining for free and exclusive weekly trainings.

- We'll be using Facebook Business Manager for this tutorial.

- We'll be setting up a leads campaign with the objective of attracting buyers interested in learning about price reductions in Ottawa.

- We'll be using instant forms for conversion and selecting our Facebook page.

- We'll be choosing manual placement and deselecting certain platforms to focus on the most likely converters.

- We'll be creating a single image ad with copywriting that calls out our target audience.

Let's dive in!

First, go to business.facebook.com and select your account. Then, navigate to the campaign manager and click create. Choose the leads campaign objective and name it price reduction in Ottawa October 2022. Select housing for special ads category and your country. Stick with the auction and leads objective without doing campaign testing. Change the daily budget to around $10.

Next, select instant forms for conversion and your Facebook page. Turn off dynamic creative for more control. Choose your start date and leave the end date open. In the audience section, leave custom audiences out and change the location to your city. In detailed targeting, leave it open to the algorithm and select manual placement. Uncheck Audience Network and certain placements to focus on Facebook, Instagram, and Facebook Marketplace.

Now, name your ad price reduction Ottawa October 2022 and select your Facebook page and Instagram account. Choose a single image ad and upload your media. Write your copy, calling out your target audience and offering a free report on recent price reductions in Ottawa.

And there you have it! By following this tutorial, you'll be able to launch Facebook ads that generate quality leads for your real estate business. Don't forget to join our free and exclusive Facebook Community for even more tips and strategies. Happy lead generating!

Facebook Ads for Real Estate Agents 2022 [STEP BY STEP TUTORIAL]

Generating Leads on Facebook: A Step-by-Step Tutorial

- Learn how to generate leads using Facebook with one creative strategy

- Updated tutorial for 2021

- Offers free training for more advanced strategies

Step 1: Choosing Marketing Objective

- Choose Lead Generation as the marketing objective

Step 2: Naming the Ad Campaign

- Use proper nomenclature for tracking purposes

- Example: Custom List of Homes Under 500K Calgary

Step 3: Special Ad Category for Housing

- Use the special ad category for housing

- Ignore A/B testing and campaign budget optimization for now

Step 4: Naming the Ad Set

- Choose the targeting for the ad set

- Example: Calgary Buyers

Step 5: Setting the Facebook Page and Budget

- Select the correct Facebook page

- Ignore dynamic creative for now

- Recommended budget: $10-$15 for less competitive markets, $20 for more competitive markets

- Choose starting and end date to avoid wasting money

Step 6: Choosing the Audience

- Use custom audiences for more creative options

- Choose market center and people living in or recently in that location

- Facebook's algorithm is powerful enough to find the right audience, so detailed targeting is not necessary for Canadian markets

- Follow these steps to generate leads within 24 hours

- Avoid overwhelming yourself with unnecessary complexity

- Use proper nomenclature for tracking purposes

- Comment for access to more advanced strategies

How to Find Real Estate Leads using Social Media Ads

In this article, we will discuss how to effectively sell through social media and avoid common mistakes made by salespeople. Ryan Serhant, a real estate agent with over four billion dollars in sales, shares his insights on social media marketing.

Main points:

- Running A/B tests for social ads: Ryan suggests running ads for at least a week before choosing which ad to prioritize and stop.

- Social presence and marketing projects: Ryan's company was hired by one of the biggest developers in the world due to their social presence and ability to market projects on social media.

- Success on social media: Ryan shares examples of successful sales through social media, including a townhouse that sold for 13 million dollars and a building that had nine offers in its first day of promotion.

- Director of digital marketing: Raphael, Ryan's director of digital marketing, explains the importance of performance marketing and reaching the right audience through targeted ads.

- Common mistakes made by salespeople: Ryan and Raphael discuss the common mistakes salespeople make when selling through social media, such as relying on boosted posts and not offering value in their ads.

- Creating a lead magnet: Raphael suggests offering free valuable information to audiences in exchange for an action, such as signing up for a newsletter.

Selling through social media requires strategic targeting, valuable content, and consistent effort. By avoiding common mistakes and offering value to audiences, salespeople can effectively market their products and services on social media.

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