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Facebook Ads REMOVED Interests.. Use This Targeting Instead!

Published on: December 11 2022 by Tanner Planes

Are you tired of having your Facebook Ads flagged because of using interests that are no longer allowed? Don't worry, there is a solution! In this article, we will explore an alternative targeting option that you can use instead of interests.

Sub-heading: The Problem with Interest Targeting

- Facebook has recently removed certain interests due to privacy concerns and other issues

- This has made it difficult for advertisers to find specific audiences to target

- Using flagged interests in your ads can result in them being rejected or banned

Sub-heading: The Solution - Behaviors and Demographics

- Behaviors and Demographics are two targeting options that can be used instead of interests

- Behaviors allow you to target people based on their actions and habits

- Demographics allow you to target people based on characteristics such as age, gender, location, and education level

Sub-heading: Examples of Behaviors and Demographics Targeting

- Behaviors targeting: targeting people who have recently moved, people who have shown an interest in a specific type of food, or people who have made a purchase in a certain category

- Demographics targeting: targeting people in a certain age range, people who are married, or people who have a specific job title

Sub-heading: Advantages of Behaviors and Demographics Targeting

- Using Behaviors and Demographics targeting can lead to higher ad relevance and engagement

- These targeting options can help you find audiences that are more likely to convert

- Behaviors and Demographics targeting can also help you expand your reach and find new potential customers

Facebook's removal of certain interests has caused problems for advertisers, but using Behaviors and Demographics targeting can be an effective solution. By targeting people based on their actions and characteristics, you can find audiences that are more likely to engage with your ads and convert into customers. Don't let the removal of interests hold you back from reaching your advertising goals.

Facebook Ads REMOVED Interests.. Use This Targeting Instead!

Just a few days ago, Facebook made some changes to its active ads, removing over 5,000 targeting options to prevent misuse. In this article, we will explore what changes have been made and how to move forward.

Changes Made by Facebook:

- Facebook has removed over 5,000 targeting options to prevent misuse.

- The detailed targeting options removed relate to sensitive topics, such as health causes, sexual orientation, religious practices, political beliefs, social issues, causes, organizations, and figures.

Impact of the Changes:

- Businesses, especially those in the well-being space, have been affected by the removal of specific interest-based targeting options.

- Facebook is now favoring more broad targeting inside ad sets, and advertisers need to focus on being more general in their targeting.

Solutions:

- The three-part method to creating tight lookalike audiences includes using value-based lookalikes, existing customer lists, and engagement-based custom audiences.

- Advertisers can still use broad targeting inclusions or exclusions to reach their target audience.

Although Facebook's recent changes have impacted advertisers, there are still solutions to reach their target audience. Advertisers can focus on being more general in their targeting, and they can use value-based lookalikes, customer lists, and engagement-based custom audiences to create tight lookalike audiences.

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