A Peak Inside My Facebook Ads Reporting Template...

huge thanks to varos, who I actually reached out to to sponsor this video because I think it's the perfect thing for what we're going to be going over today. I've recently landed on a recording format that I've gotten tons of positive feedback from my team as well as the consultancy clients that I work with outside of thesis. it's truly nothing fancy, but if you're worried that your reporting isn't up to a client's standards or you're looking for a place to start, or you're just curious about the recording that I use for my consultancy clients and some clients of thesis, then you're in the right place. now, before we dive into this actual report right here, I want to tok about why reporting is so important. if you don't really care about this Spiel or you already know why reporting is important, go ahead and Skip to this part of the video where I dive in and show you this report right here. but I do think it's important, so hear me out. if you work with clients, having the right reporting template can go a long way in communicating the story behind the data. not having a solid reporting format was actually one of the biggest complaints that clients I've had throughout my career were telling me and telling my agencies because they weren't actually able to retain the data that we were explaining to them throughout our weekly or bi-weekly meetings. wow, by fixing this reporting format and committing to it, we've actually been able to retain clients longer. additionally, I've also found that having the right type of reporting format forces the people who are working on the strategy or on the execution of the account to actually step back and analyze that data. sure, you can optimize and add account to Oblivion and you can spend tons of hours doing creative work, but no matter what, your clients are still going to have two questions. number one: what did we learn? in number two: what's next? and this reporting structure is going to show you exactly how to do that, so let's go ahead and dive in. so I actually found the design of this template on canva and I was able to export it, upload it to Google Slides, because I found that Google Slides was the easiest way to share reporting with your clients. so here's the title page. I really just like to have the client name here, the date. now I also tend to put the other logos for other platforms, so if this was going to go over tiktok, I'd have tiktok as well, maybe a Google one, just so that they know what type of platforms we're going to be looking over today and analyzing. next up is the agenda. now this is pretty self-explanatory. what I actually like to do is I like to copy and paste this right into a slack message to the client a day or so before we meet with them, so that they can know exactly what we're going to be going over, and it'll also link out into this deck as well. now, even though I'm primarily looking at creative metrics, I also think it's really important to zoom in on the performance numbers and really give an overall Baseline for what happened in the account that month. so what I'm going to be doing here is looking at the most recent last 30 days data and the previous 30 days so that we can draw a comparison and notike trends that are happening throughout the account over the last 60 days. so for this account, we can see: oh, we actually reduce spend, and that's probably because CPA was created. why- why was CPA creating that? I also wanted to point out that, hey, there was a 15 decrease in overall purchases. hook rates seem to be pretty standard across the board. we were primarily using videos in this type of account as well as hold. but I notiked that, hey, frequency was also going up a little bit, so it seemed like a bulk of our creative was being delivered to the same people over and over again and the click-through rate decreased. now I always hear from people: oh, click-through rate is really important to tok about when analyzing your creatives and I really don't think it's that important of a metric. in fact, I never create a creative thinking: oh, I need to get more people to click on this to increase click-through rate, because that's just a really hard thing to do on Facebook. it's a lot easier to say, hey, I'm gonna do these tactiks to increase hook rate, to increase hold rate. now, the reason why I have a click through right here is because I notiked that overall, the trending was down, and pretty significantly, and when I dug into certain creatives that were launched in the ad account, I realized it was actually in the historical top performer hours that we were seeing in overall twenty percent decrease, which is a big sign of AD fatigue. so that was something that I wanted to tok about with the clients and really highlight here right up front. now the next thing that I like to look at is after looking at our own metrics. I like to compare those metrics to other competitors in their industry, and the platform that I use to do this is verus, who is also the sponsor of this video today. varos is a benchmarking software that allows you to anonymously compare your metrics to other companies in your industry, AKA your competitors. so if you've ever wondered what the average Facebook ads spend or tiktok ad spend was for your industry, varos can tell you that. data. baros can also tell you cpms, cost per purchase, row as click-through rates, and tons of other metrics that are going to be able to allow you to Benchmark yourself to your competitors. so here you can see that we were looking at the varos data and we notiked that there was a pretty big median C CPM Spike. what this means is that when looking at overall CPM metrics for their industry, we notiked that that went up pretty significantly. now the reason why I wanted to highlight this data specifically for my clients is because it was actually during this time that we notiked that their CPAs were spiking and that users just weren't converting as they normally were. what we later found out was that this was a bug in Facebook, but by being able to do a retro on what was also happening to other competitors. at that time we were able to see that the median, CPN, Rose, and then we also were able to see that there was a sharp decrease in spend overall over the entire industry as a result of that CPM Spike. so I like to use varostata when looking at very specific use cases, kind of like this one when we notiked that something weird was going on in the account and in the industry and on the platform. but I also like to highlight just the overall metrics in general. so we're able to to look at: hey, what does spend look like across your industry right now? what does conversion rates look like? what do purchases or cost per purchases look like? what do click-through rates and cpms look like? just so that they have an idea of how their metrics are fitting into the overall ecosystem or how they're comparing against their competitors. another important use case I have for varos is when we're onboarding a client onto a new platform like tiktok ads. so now I'm able to tell my clients that when I get on tiktok ads, hey, this is what the average amount of spend looks like in your industry. this is what CPAs look like, this is what click-through rates look like. this is what cpms look like and that hard data has been wildly valuable. again, huge thanks to varos for sponsoring this video. be sure to sign up for a free virus account, varoscom. getting back into the rest of the report, right here I like to highlight highest performers in the month or year. now I think what's kind of interesting is I really do like to highlight, you know, number one: have a preview link so that anyone looking at this report can go and see the actual asset, the amount spent, the purchases, CPA, click-through, rate hook hold. now, of course, I know a lot of you are in e-commerce or in Drop Shipping. definitely put row ads in there for a majority of my clients. I work with a lot of subscription brace Brands. that's just why I don't have that in there. but this is really um customizable for your own unique use. cas.

This NEW Tool Is Key For Ad Reporting!

for today's video. I want to go back to one of my recent videos where I was toking about creating better ad reporting systems for your brand once you're actually advertising up and running. so I've actually discovered a new tool that was on appsumo not too long ago, which we've purchased in the agency is actually very, very good priced, even off of their appsumo deal. so I'm going to share with you today a new tool that we've discovered that integrates with Google data studio and Google Sheets and can help you automate your ad reporting process. ha. so if you haven't checked out that video already, I showing you advise that you do. this is a video to the left, right here: create better ad reporting systems with this Free Solution. so I've actually toked about a free way for you to create that today is going to be more of a paid way, paid update to it. again, the costs are going to be very cheap compared to what some of these other options out there which I'm gonna also tok about in today's video. by the way- disclaimer- I'm not sponsored At All by this company. I don't even have an affiliate link. we are literally just using that as an agency. so I want to present you to that software today. so two minute reports is pretty new in the market. they've actually have two different softwares. they have two minute reports for Google data Studio. they also have two minute reports for Google Sheets. so, with that being said, it's pretty simple. you know, get your data into Google data Studio. look, this is nothing new. they're just not Reinventing the wheel right here. but they actually offer better pricing than super metrics, which I feel are they're the right competitors. so if you take a look at pricing right here, it's actually it. it starts at five dollars per month, which is basically nothing. you have access to all data sources, only one user included, but you can only actually connect two data sources at any given point and connect essentially two accounts per data source. as an example, Shopify is a data source, so you can connect two stores to- uh, you know, to your account and two data sources. like Facebook is an example, you could have two Facebook ad accounts connected to that. so if you're a single brand, that actually might be good for you. so again, that could be something worth looking into. then, 19 per month if you have 10 data sources and 10 accounts per data source, honestly, for most agencies and Brands, that's going to be more than enough. we've actually went with that plan right here because, again, it was available on appsumo not too long ago for a lifetime deal that gives you four users. then you have unlimited data sources, unlimited accounts per data source and free migration support from Super metrics. so they literally tell you that you know their main competitor is super metrics and I feel as though they're doing a pretty good job right now competing with them. so, looking at the sources that it integrates with, it's pretty much every single app platform that we use the agency, the only one that they're actually missing by Indiana- we do use it. the agency is actually Pinterest ads, so they've actually don't have that right now up and running. hopefully they will in the future, but for now it's Facebook ads. they actually go with Google ads, tiktok ads, um, Shopify, funny enough. LinkedIn ads is there, even though there's no Pinterest ads. uh, included on that. Microsoft ads is there, Snapchat ads is there. so again, I I really do hope insurance, as it's going to come out eventually. I've actually just taken a look at the roadmap. just notike. they have a public roadmap on their websites and Pinterest ads is actually part of that. so Pinterest ads is actually coming up next, um, calebio- they're also integrating that soon. Google, my business, Twitter ads, um and later woocommerce. so again, I'm also excited to have YouTube analytiks coming up in the future because that might become a platform where I might want to use that for the channel as an example and track our own analytiks as, again, a YouTube brand. so once you make an account, once you log in- pretty simple. so they're actually going to prompt you with a bit of an onboarding process which you can actually we Skip and do it manually. but just for the sake of the video, let's follow through their own warning process. so what would you want to connect with? so you select what type of source? they've actually got those into sub categories right there. so, as an example, I can do Facebook ads. then I go up next, then you would actually have to log in with Facebook and then connect the actual Source. then, once you've added your source to it, they actually ask you what type of AD account you actually want to link to your current report that you're creating. so every time you add a new data source, you actually have to go through this process that I'm showing you right now. so 70 click, one debut, because look. when you've actually selected a Facebook account, they actually kind of give you a couple options. so what type of attribution window are you currently using with the account or which one you actually want to use within the report? so in that case, 70 click one review is what you're using. add the agency. sometimes we're just using 7D click, but in that case this is the agency ads which I'm using- 70 click, one day view. so you can do so from there. then use unified attribution setting. I click yes, that's especially valid if this is an account that actually ran as an the past or that you might be testing different attribution models simultaneously. so that way it will just unify all of these different attribution models. so, as an example, if you're currently running a campaign with the seven day click attribution and the other campaign is a seven day click, one day view, if you don't check that in your reporting, your stats actually won't be right like. it won't look the right way and it won't report the exact numbers. so you need to use unified attribution setting to make sure that you actually view the correct stats and once this is done, you hit save and then they give you an option to either create a report from scratch. so if you've actually watched the previous video that I mentioned earlier, that's what we did. we created our own custom dashboard on Google data studio for our own needs, our own data that we wanted to appear on there, which in that case, you would click create report from scratch and you would be able to actually add this data source onto that report. but if you don't want to go through that, if you want it to be very Plug and Play, very easy, they've actually made it so that it can be that easy for you. so there are some templates that they've actually built themselves. so, Facebook ads: overview report for lead gen: lead gen also right here. Facebook, another one right here. they call Facebook ads overview performance and kpis Instagram- uh, Google ads versus Facebook ads: Instagram overview campaign performance dashboard. so again, they have their own templates which you can use. I want to see- if you just want that to be straightforward, please do that. if you take a look at their current templates, they also have a bunch more per categories. so again, there are some based for Shopify. there's some base for all the other app platforms, but if we go back right here to connectors, I mean, you can kind of see how it looks like from. you know, once you're logged in, you can simply click on the connector that you want to connect. it'll prompt you the same prompt that you saw earlier in the video. you log in with the account you basically there are a couple options, depending on the data sources that you want to add, and, pretty simple, it's added and then, once this is done, the beauty with that is that it updates automatikally at the frequency that you choose, so that pretty much gives you a live up and running 24: 7 reporting dashboard which, instead of logging into the ads manager, you can make yourself a Google data studio with graphs, with tables and all the real data that you need, versus seeing that as a bit of a table that you wou.

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How To Automate Your Facebook Ads Reporting (Full SuperMetrics Tutorial)

if you have been doing media buying for any period of time, you have probably spent a bunch of time creating reports and inside of spreadsheets. i know when i got first first got started media buying, i would spend a ton of time inside of spreadsheets at the end of every month, like reporting would take hours because i would have to make every one of my clients a report and i would have to make reports for us and it was just this huge waste of time and i didn't know anything about spreadsheets or automation or any of that, and so i would waste a lot of time just doing this. and today i can say pretty confidently that we have figured out how to automate a lot of really valuable insights that we get for our clients. we've automated most of our reporting using some really simple tools and some really simple uh like google sheets formulas. so that's what i want to show you inside of today's video is uh. in this video and a couple of the next videos, i want to show you how we automate a lot of our reporting and i think we've built some pretty cool valuable dashboards and uh and tools for our media buyers. we use a tool called super metrics. if you've never heard about it. it's just a little api tool to pull data from ad platforms and it's really cool because you can pull data from- uh, you know- facebook. you can pull it from google analytiks, google ads- all of different spots- and i find it's very flexible and very useful and we can use it to automate a lot of our stuff. so that's what i'm gonna show you inside of this video. just for some example, here's like some dashboards that we build for our each one of our clients so we can quickly see how things are trending and performing over time. we've got weekly reports so we can see how things break down over uh, over weeks. we've got monthly reports so we can see how things are doing on a month, like a day-to-day breakdown, and what i think is super cool about this is at the end of every month, now when we need to update our reporting, it's literally come in here, hit duplicate, change out this date and pull this down, and you will see the formulas do all of the rest of the work. so what actually used to take me hours every single month to build new reports for myself and for our clients, we can now do in like five minutes, and so that's super valuable. this is all because we use sheets and super metrics. so that's what i'm going to show you how to set up right now. today i'm just going to show you how to do a really simple uh kpi report. so this is what we give to our clients every single time they sign up with us and this way they can quickly track their spend and what kind of metrics they're getting off of the ad platform and uh. and if you can get started with this one, it'll kind of show you like an introduction into what are all the cool things you can do with super metrics and then from there we can get into more advanced reporting. we've also been able to build stuff like this, where we've got like creative breakdown so we can see what copies, creatives, headlines, all that kind of stuff is working best. again, all of this is just automated up with super metrics. so if you've never heard of super metrics before, it is a chrome extension plug-in that you can use to pull data from all kinds of data sources, so pretty much any ad platform. google analytiks, a lot of crms and stuff like that are all available on here and they have a google sheets connector. they also have a google data studio connector if you're a data studio person. i personally have. we've tried the data studio thing so many times. i just don't find it as flexible as i would like it to be. so anytime we have changes with with uh, with clients- for you know, new campaigns, new lead magnets, new- anything that we're promoting- it's pretty simple to like jump into a spreadsheet, add a few columns and set up a few things. with data studio, i don't find it as flexible as i would like it to be, so for that reason, we still use uh sheets for pretty much everything. we've tried a couple of times to move over data studio and i just keep ending up back in spreadsheets because that's what worked best for me. so that's what i'm gonna show you- how to do uh here. so if you don't have one of these you can grab- i believe you can grab- a free trial. just below this video i'll put a link and this is basically the spreadsheet that i'm going to show you how do we update. so this is one of the spreadsheets that we give to our clients every single time that we get started with them. and again, this takes just a little bit of time to set up in the very beginning, and then what they have access to is they can quickly come in and see on a daily basis, hey, what is their spend? uh, you know, and the high level metrics that they need to see, like clicks, leads and sales, is pretty much it. i will also make sure you have a link to grab this spreadsheet right below this, so if you want to get a hold of this again, it'll the link will be just below. what i find with this, the easiest way i've ever found to set this up, so this template you can see. this is like a monthly breakdown that just links to these, uh, month one month, two tabs, and then what i have found works best is have one tab for every source of data that you wanna pull. so you could pull facebook, google analytiks, google ads- if you have a crm data, and again, especially with facebook and ios 14 and all of the challenges that have been coming with ios 14, one thing that is super valuable with super metrics is you can pull key ad platform metrics like spend, clicks, impressions, cpms, all that stuff from the ad platform. then you can actually pull leads and sales from google analytiks, which will likely give you a much clearer reporting for what kind of performance metrics you're actually getting, and then your clients will love you for that, because all business owners really want to see how much money they're actually making and not what the facebook pixel or google ads is reporting, which we have found to be wildly off and getting even worse in the last couple of months. so this is a really cool way to just do this through automated spreadsheets. and then definitely you want to make sure you have some platform set up like highrose or wicked reports or something like that. on the other end, but again, for our media buyers, we need to be able to see just quickly like spend, clicks, general leads, general sales- how are things flowing. again, our clients also really like to see this. so that's what this spreadsheet is all about. so let's tok about how you can actually pull this data from the ad platform and automate that with super metrics. so once you have super metrics- you will find it up here in the add-ons- you just go to super metrics, launch this sidebar. okay, once you get super metrics open and loaded here, you will find that you have a couple of things you can choose from. so, basically, what is the data source you want to pull from, and this is where you can see. you know you've got a ton of options here. in this example, we're just going to be pulling from the facebook ad platform because that's where we want to pull it from. you select the ad account. so what is the ad account? you could select multiple ad accounts here. so, especially if you're running multiple ad counts for the same business for any reason, you can pull those all there. what is the date range that we want to set this up? so we typically start this with the first day that we start running ads. for the end date, you can actually just type in days so you could type in something like yesterday, today. i always type in yesterday because i find that that way we can have one full day of data. if you put today, what you'll find is when it refreshes, it'll just refresh to that much of the day, because it's pretty instantaneous. and then, what are the things that we want to pull from this pixel? so what is the data sources that we want to? the data metrics we want to pull? so amount spent, reach, impression, cpm, link clicks, click-through rate, leads, completed registrations, purchase purcha.

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Facebook Ads Reporting | How to create Facebook ads reports for clients 2022 | Mohit Hosain

[Music] chris- uh, his full name here- and uh, media buying ads report. entertained there, i'm a numb, i'm a position, okay. so again, facebook ads management report: okay, uh, as you know, we are dedicated team for your brand to get higher intended leads through facebook ads. we have been doing the ads with multiple audience, multiple ads, creative and dynamic method. at the first phase we did heavy testing to get the best ad set to go and we set the budget in the winning ad set. good to see that our strategies are working at the starting moment. that's awesome. the introduction to your facebook ads management report should summarize your av testing campaign model: split testing, ballet. so maximum, uh, usa and canada, but uh, others, europe, artikulation, split testing, testing, normally testing. [Music] he click through rate. we don't say uh click through rate, don't say shopkins, humiliator, and i'll say link click through rate. okay. now same uh cpc cost per link click our [Music]. [Music] okay. campaign summary: campaign period: seven days, our seven day campaign to manage currency. i want to spend question: almost 172 australian dollar and people reached we, we, we have already reached 2150. okay, campaign result. so i'm a campaign [Music]- okay, we will scale the ads. we will set up another dynamic, creative uh cost per result. goal is sixth, uh, so i think [Music] and create custom retargeting audience and look-alike audience or enough audience. reduce the ad cost with campaign result, campaign results [Music], [Music] um foreign.

Google Ads Reporting Tool

if you've been advertising with google ads for any amount of time, you're probably fully aware that there is tons of performance data in the platform. you can segment it by campaign audience, your shopping products- all sorts of different segmentations- and there's lots of different metrics, whether it's clicks and costs down to conversions, understanding how things are performing by device. there's lots of stuff in there and the problem with that is it can be difficult to see all of the information that you need in one easy view so that you can make decisions to optimize your campaigns. the good news is that there's a tool in the google ads interface- the reporting tool- that'll allow you to customize reports to see pretty much whatever you need to, whether it's in a table or a chart format. so today i'm going to go through the google ads reporting tool, show you how it works and give you some examples of reports that you can start building. today, when you're in the google ads campaign manager interface and if you're in the campaigns tab, ad groups tab, wherever you are over in the left-hand navigation, there are going to be ways that you can customize the data you want to see, either by adding different columns or choosing your segment. but this is one example of a problem that we have with pulling reports within this builder as opposed to the reporting tool. if i click on segment, let's say i wanted to segment this data that i have here, this view- by week or by day. if i come down to time, you'll notike that day and week are both grayed out because the segment needs to have a shorter date range for you to be able to see it. there's too much data, because i'm looking at january 1st through april 23rd and there would simply be too many rows. so this is one quick example of why you would need to use the reports builder rather than just pulling the data in the interface. so now that we've got that quick example out of the way, there are a couple of ways that you can access the reports builder in google ads, but i'm going to show you one now and i'll show you the other at the end of the video, even though you probably already know where it is. the first one is going to be up here in this main navigation. you can just come up here and click the reports icon. you'll notike that. there are some predefined reports and, for those of you who have been around in the industry for quite a while, like myself. this used to be the dimensions tab. that's why there's dimensions in parentheses for us old folks. there are lots of preset reports that you can find here, but if you want to go to the full customized report builder, you simply come down to reports and click on that. now we're on the reports manager portion of the interface. this is where you will have all of your saved reports. there are some predefined reports available here as well, but what i'm going to do is start off with a custom report, because i want to show you the builder first, and then we'll go through some of the predefined reports and how you can use some of those to your liking. so, to get started, i'm just going to come over here and click custom and we'll see. the first way that we can start to customize our report is by choosing the type of report that we want to see. table is going to be probably the most common, that you're the most familiar with. it's effectively like seeing an excel report or the data that we just saw in the interface. we can also create more visual charts in this report builder- whether it's a line chart, column, bar, scatter or pie chart- and i'll go through a couple examples of those, but, as you can tell, there's already a lot of ways we can customize the data that we're going to see. we can make it visual, not just have a big table worth of data, but for right now, let's go ahead and start off with a big table full of data. this is what the reports builder looks like within google ads. so there are a few different ways that we can customize our report, and i'll try and hit each one of them as we go through. the first thing you can do is name the report. just by clicking the pencil here you can rename it to whatever you want, but then the way that you read this section of the interface is that, effectively, this section over here is going to be the report itself, so you can see in real time what your results are going to be, whether you want to get the data in the interface and start to make decisions, or if you want to customize it so that you can either download it, schedule it, what have you? you can customize the date range for whatever you want it to be, just like you can in any other portion of the google ads interface. then the second section over here is going to be the tools that we have to actually build it. so for a table, you're going to end up needing different rows as well as different columns. so think of this as the different segments or levels of the account that you want to see, whether it's campaign, keyword, audience, device, a length of time, whatever that is. you can have those as the rows. and then the columns are probably going to be mostly the performance metrics that you want to have. so you can see the different performance metrics by the rows that are in here. all of the different options for the information that you can put in the report are going to be over here in this little light gray box. so, as you can tell, there's a lot of options already and these are just the high level segments. you'll notike that each one of them has a little down arrow next to it. so if i come up here and go to level of detail, i can click on that and it opens up all of the different levels of detail that you can add into this report. so you can see campaign ad group add. it's going to then highlight the row section, because this is where this would go. you would not add campaign as a column. so if we just click on campaign really quick, it automatikally applies it to the rows and then you can start to see that there are some different changes that come down in here, like this: one is now gray because this field is incompatible with campaign. you can't have the campaign label and the campaign name in the same report. there are going to be many different instances where certain metrics or levels of detail, all the different breakdowns- are incompatible and google will gray those out to tell you that it's incompatible. you can also come up here to the customization section, these three little dots. you can hide anything that is incompatible if that makes it easier for you. i personally don't like to do that, because i want to know what i can still use and i want to know which fields it's incompatible with. because, as you can see here, it tells you that it's incompatible with campaign, which, for my example, right now i only have campaign chosen, but imagine that you already have 20 different options here. you want to know which one it's incompatible with so you can rethink, re-strategize your report and still get the data that you need. for the sake of example, today i'm just going to make a very basic campaign level report because it's going to take far too long for me to go through each of the different fields that you have available, but there are some high level looks that i'll show you so you can utilize any of the different performance metrics in here: clicks, impressions, click-through rate. if you scroll down, you can see that i'm still in that regular performance section and we've got all these different metrics that are available and then we start getting into the other fields that are down here. so there are lots of different options that you can add to the reports that you're building and you can either go through and scroll through these individually, open them up and see what's available, or, if you know what you want to add in- like for this example, i'm going to add in clicks and impressions- you can come up to the search field and just type them in. i just typed in click. you can see all of the different options of metrics that you can add that have click in it. all of these are also

HOW TO CREATE FACEBOOK AD REPORT FOR CLIENTS

hey, what's up guys? alina, come back, social you got. come and welcome back to my channel. in this video today, we're gonna see how to create an export Facebook ad reports for yourself and maybe for your clients, and you don't need any extra tool or website. you don't have to pay anything. this will give you all the data for free. Before we jump into the demo, you know what you do: subscribe Isobel icon and like this video. now let's jump into this, and Here I am. first of all, log in to your Facebook Ads account and I'm logged in to one of my ad accounts that I manage. and once you are logged in, what you want to do is- let me resize: okay, there you go. you're gonna click on this section right here called ads manager, or those three bars, I think we explore him very good icon- and then, from this drop-down, you're gonna select add the potent right here and then, once you do that, it's loading. there we go and I'm gonna show you how to. so there's a. here's a report that I had saved, and actually he's inconsistent: based airs on monthly basis, or sometimes every every two weeks, depending on what's our agreement with our client. oh, but, all right, so let's create and brand new reports. I'm gonna click on this blue button, create report- and, by the way, this is very self-explanatory. Facebook makes it super, super easy and obviously you know you can. first of all, you can name their support whatever you want, so I'll just kind of call it Japan. and then, from the filters, obviously I had had delivery selected. basically I didn't want to include anything that did not run in the time period, right. and also, from here let's go back here I can select, let's say, last 30 days, because I'm looking to create a report for lecture. last 30 before for this example or for this client. all right, now the breakdown. so how do you want to break this down? so, first up, I have campaign name. that's great, so that's right here, someone bring me everything's down by. these are all like different campaign. and then also I'm further breaking it down by these ads, right, sometimes I don't include her address, so you can kind of, let's check that off you. it really depends on you know how much data you want to provide to your client. or even if you downloading these reports for yourself, you know how much data you want to look. and then also you can break it down by day by. you know there's so much you can do by objective, so there's so much stuff that you buy, even like call to action. all right, so that's the breakdown. let's look at the master. the metrics basically is: what metric do you want to see the data on? so, for example, if you look at this right here- so I'm looking at something- data on the reach, impressions, frequency results- let's go Casta results amongst and schedule stuff like that. right, and this is all under the metrics obeyed sound. we look at the breakdown and you can kind of, like you know, go to this if you want, sort of you know, select, for example, a Kiko, and I want to let- I'm trying to find something that I want to say one asset purchases. not sure if you had any conversion campaign. maybe you did, yeah, we did. so we have six conversions like cost per conversion. or you can also just done a search. for example, let's say I want to include CPC cost per click. I can include that as well. look at that. [Music]. now you pause one. let's go back. so, again, you know you can go back. I'm gonna clear this and go through there and select the thing that you want to include in your report and then deselect the ones. for example, if you were running page engagement campaign, you could select the page engagement. there's a lot of data. if you were running video campaigns, there's a lot of data about the video place, three second video plays and so forth. let's go back yet I'm gonna go back to the breakdown and the case. I want to include the ad, for now I'm gonna include the s energy. so here's a something of action, some juice right now. if it's grouped by the breakdown, so if I undo place to watch what happens, if I under this, it's just gonna be, you know, hope, just list of all the, all the campaign's right, it's not grouped by different, like campaigns and the address. but if I click by breakdown now, look at this. so now it's profile is one campaign, here are all the access under that campaign, and then, or leaving the data for all- yeah, that's right, and I actually I can even do into the ad name as well, and now it's gonna include the ad name, which is right here. right and again, you know, you obviously, like I said, you want to see what type of data, how much, how much based on, you wanna have in your reports for you or for your class, totally up to you, but it's very, very customizable. what I love about Facebook page to give all these access to all these free tools and we're able to customize these two to our needs. basically, all right now. so once you're happy with all the data that you was, I will just kind of click on research obviously, make sure you have the right timeframe and they click the refresh. now I like to save it so I can come back and my selection for the breakdown sectors and a message will be saved and then I can run the same before next month and after that, you know, on the ongoing partikipation. now here is if you want to export this data, by the way, there's a share icon. you can share this report to people who have access to disk at account, which is sometimes we do it because normally these at accounts are owned by, let's say, our clients and they give us the user access right, so we won't have access. so you can also share this link with them. or, let's say, if you wanted to export the report or the MIS data, you can have different options here. see that rotted, or the formatting I try to do, I believe, to format it in the past once you export. I'm not going to do it right now cuz I already have an example, so I'm gonna open that up and show you what it will look like and basically she's gonna be Excel file. look at that. that's a campaign name. day result is always cost results. so, again, you know, based on when we ran that campaign, when you said they were exported it, those are the columns of the matrix that we wanted to see the data on. so very, very straightforward, very, very simple to access this add reporting inside your Facebook ad manager you can create, you can get all kinds of raw data for your ad account, for your campaign, for your ad set for you. and it's super important. here's: a lot of people don't look at the ad reports or the numbers on frequent basis. I think that's a mistake because once you look at the data, you can learn a lot. you can see what's working in your at account, you can see what type of images, look at the campaigns, what's have creative, a lot of stuff- and then you can use that data, turn that data into insight and improve your performance in the future of your ad account on your campaign now. thank you so much for watching. before you go make sure you subscribe. I like on and like this video. if you have any questions, leave your question in the comments below and thanks again for tuning in. I'm gonna see you in the next one. bye for now.