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facebook ads size

Published on: January 27 2023 by pipiads

Facebook Ad Video Size Best Practices

Looking for the best practices for Facebook ad video size? Look no further! In this article, we'll discuss the recommended ratios, resolutions, and file types for Facebook and Instagram videos.

Key Points:

- Use MP4, MOV, or GIF files for Facebook and Instagram videos.

- The recommended ratio for mobile is 1:1 or 4:5, with a resolution of at least 1080x1080.

- For 4:5 videos, use a resolution of 1200x1500 for optimal viewing.

- Square videos may not be optimized for stories and news feeds.

- Use the 4:5 ratio for versatile video ads that work well on both mobile and desktop.

In summary, using the 4:5 ratio for Facebook and Instagram videos is the simplest and most versatile way to create video ads that work well on all placements. Remember to use MP4, MOV, or GIF files and a resolution of at least 1080x1080 for optimal viewing. By following these best practices, you can create effective video ads that engage your audience and drive conversions.

Facebook Ad Image Size (& Best Practice)

Optimizing Facebook Ad Image Sizes and Best Practices for Different Placements

Hey guys, my name is Sydney, and today I'm going to be talking to you about Facebook ad image sizes and best practices for different placements on the inside of your Facebook ads.

Why You Should Optimize Your Images:

- Different ad placements require different image sizes

- Optimize your images for specific placements to make them look native

- Consistency is key in producing results

Best Practices:

- Use Canva or any other photo editing software to create your ads

- Start with the recommended size for Instagram posts, which is 1080 by 1080 pixels

- Resize your ad for different placements using Canva's resize feature

- Edit your ad to fit the specific placement for a more native look

- Download your ad as either a PNG or MP4 file

- Keep everything consistent between the horizontal view, vertical, and square formats

Changing Your Image for Different Placements:

- Upload your square format image to Facebook Ads Manager

- Scroll down and select Edit Placement

- Choose the specific placement you want to edit and change the image accordingly

- Add any specific primary text, headlines, or links for that placement

- Save and repeat for each placement you want to edit

Optimizing your Facebook ad images for different placements is essential to making them look native and achieving optimal results. With Canva's easy-to-use features and Facebook's recommended sizes, you can create professional-looking ads that will reach your target audience effectively.

Facebook Advertising For Small Business (2022 IMPORTANT UPDATE)

Facebook advertising strategies have undergone a significant shift in recent months, and what used to work is no longer effective. The Facebook lead ads, once considered a problem child, have become one of the top choices for generating leads and sales for businesses. In this article, we will discuss the changes in Facebook advertising strategies and tactics that are succeeding on the platform.

Points to be discussed:

1. The effectiveness of traditional lead generation strategies

2. The importance of acquiring quality leads and a conversion mechanism

3. The power of automations and high-level software

4. The use of specific and relevant questions to initiate conversations

5. The advantages and limitations of Advantage Campaign Budget

To succeed in Facebook advertising, businesses need to adapt to the changing strategies and tactics. Focusing on acquiring quality leads and using conversion mechanisms is essential, and high-level software with automations can make a significant difference. Asking specific and relevant questions can help start conversations with leads, and Advantage Campaign Budget can be beneficial with proper testing. By implementing these strategies, businesses can generate more leads and increase sales on Facebook.

How To Create a Successful Facebook Ad Campaign (NEW Tutorial 2022)

Hey, my name is Sydney and I'm a Facebook ad expert at Vertex Marketing Agency. Today, I'm going to show you how you can build a successful ad campaign on Facebook and Instagram from A to Z. Facebook continues to be the biggest platform and the most reliable. So, if you're new to advertising or you need a refresher, this is the video that you want to watch.

Things you need before you set up a Facebook ad campaign:

- An ad account associated with a business manager

- Two-factor authentication turned on for security

- Facebook pixel set up both server-side and browser

- Verified domain

- Method of payment on file for your ad account

- Facebook and Instagram profiles linked to your ad account

Campaign, ad set, and ad level:

There are three different levels of your campaign: campaign, ad set, and ad level. At the campaign level, you choose the objective of your campaign. At the ad set level, you choose the targeting and audiences that you want to reach. At the ad level, you create the front-facing view of your campaign.

Campaign objective:

Facebook has simplified the objectives into six categories: awareness, traffic, engagement, leads, app promotion, and sales. Depending on what you're looking for, you choose one of these objectives. In this video, we focus on the sales objective.

Naming your campaign, ad set, and ad:

Name your campaign, ad set, and ad as clearly and precisely as possible, so you know exactly what it is when you look at the data inside your ad account. Change your campaign name whenever you create a new objective or promotion.


Facebook has simplified the settings, so there's no need to change any of them. Special ad categories only relate to certain industries, so make sure you choose the right one. A/B testing is an option, but you can also test two different ads separately. Campaign budget optimization is a new word for it, and you can turn it on at the campaign or ad set level.

Creating a successful ad campaign on Facebook and Instagram can be a game changer for your business. Follow the steps outlined in this video and make sure you have everything set up properly before you launch your campaign. If you have any questions, leave a comment below, and we'll get back to you.

How To Find CHEAPER Facebook Target Audiences

In this video, the speaker discusses how to find less competitive target audiences for Facebook ads. With increased advertiser competition, certain audiences can become very expensive to advertise to. However, by using a tool in Facebook's Ads Manager called inspect, advertisers can determine how many other advertisers are trying to reach the same people and find less competitive target audiences. Less competitive audiences are less expensive to advertise to and are likely to produce better results.

The cost of Facebook advertising is set by an auction, meaning that advertisers are bidding against each other for ad space to reach their target audience. While the supply of people on Facebook and Instagram has remained consistent, the demand from advertisers has increased as more advertisers have joined the platform. Additionally, the reduction in the number of targeting options earlier this year has forced more advertisers to use the same targeting options, increasing competition and driving up costs.

To use the inspect tool, advertisers can select an example campaign and click on the ad sets option. From there, they can select inspect and view data on auction competition. The auction competition section shows how many other advertisers are trying to reach the same people as the advertiser for a given time period. A data point of 20 indicates high competition, while a data point of -20 indicates low competition.

Ad sets that have already been running can be assessed using this data to determine the level of competition and the potential cost per conversion. Advertisers should create multiple ad sets with different targeting options and use the inspect tool to determine which options are less competitive and likely to produce better results.

Overall, using the inspect tool to determine auction competition levels is a useful tool for advertisers to find less competitive target audiences and produce better results. By assessing this data, advertisers can make informed decisions about their campaigns and adjust their targeting options to maximize their results.

Facebook Ads Image Size: Get More Conversions With Proper Optimization

Facebook Ads Image Size Optimization: The Overlooked Strategy

Many Facebook advertisers ignore the importance of optimizing their ad images for different placements. However, this strategy can have a huge positive impact on ad performance and conversions.

Optimal Sizes for Different Placements:

- Stories in reels apps and sites: ratio of 9 to 16, a tall rectangle

- Feeds in stream videos overlay ads and reels: one to one, a square

- Right column search results and instant articles: wide rectangle at 1 91 to 1

The Problem:

Many marketers upload one image without optimizing it for different placements, which results in missed opportunities.

The Solution:

Creating individual image sizes and optimizing them for specific Facebook ad placements can double or triple ad performance.


Starting with a one to one square image, we can create a tall rectangle image by finding a picture that fits and resizing the text. If we can't find a suitable image, we can place the text above or below the image. For the wide rectangle, we can crop or replace the image to fit the optimal size.

Optimizing Facebook ad images for different placements is a simple yet effective strategy that can significantly improve ad performance. Have you tried it? Share your experience in the comments below.

Best Images Size For Facebook 2022

What is the best image size to upload your photos to Facebook? This is a question that is often asked, and there are many different responses. However, there is a magic formula that Facebook recommends – 2048 pixels on the long edge.

But it's not just about the file size. Facebook also looks at the pixel count, which is why simply shrinking down your image to 1000 or 1500 pixels on the long edge may not work.

The problem with shrinking the image too much is that Facebook will increase the file size, resulting in a grainy image. On the other hand, uploading a high-resolution image like 5500 pixels on the long edge will result in Facebook compressing it, making it look less appealing.

So, the best option is to listen to Facebook's recommendations and use the magic size of 2048 pixels on the long edge. But how can you ensure that your photo looks great even at this size?

One solution is to use photo editing software like Adobe Lightroom. When exporting your photo for Facebook, make sure to tick the resize image long edge 2048 option and set the resolution to 72 pixels. This ensures that your photo will look great on Facebook and also prevents others from copying and printing your photo in high quality.

Additionally, you can add some output sharpening and watermark to your photo if desired.

By following these simple steps, you can ensure that your photos will look beautiful on Facebook and impress your friends and followers.

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