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Facebook Ads Tips/Tricks For Shopify Dropshipping

Published on: December 4 2022 by Hayden Bowles

Facebook Ads Tips/Tricks For Shopify Dropshipping

Facebook Ads Tips/Tricks For Shopify Dropshipping

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00:00:00 00:00:04 what's going on everyone hating here
00:00:02 00:00:06 coming at you guys with a brand new
00:00:04 00:00:09 video I'm here with my boy Abdul housing
00:00:06 00:00:11 on guys so the boy and that's right
00:00:09 00:00:13 we're not in my typical background here
00:00:11 00:00:18 we are out of USC in Los Angeles
00:00:13 00:00:19 California come check out this view as
00:00:18 00:00:21 you saw by the title of thumbnail we're
00:00:19 00:00:23 going to tok about Facebook Ads
00:00:21 00:00:25 this boy right here is a savage has an
00:00:23 00:00:26 agency starting to do drop shipping so
00:00:25 00:00:28 you see me dropping some heat for you
00:00:26 00:00:29 guys I know you guys have been asking a
00:00:28 00:00:31 lot of questions on that since most of
00:00:29 00:00:33 my contents just go with Instagram
00:00:31 00:00:34 influencers so we're gonna jump right in
00:00:33 00:00:36 and try and give you guys some value so
00:00:34 00:00:40 check it watch out for predators out
00:00:36 00:00:43 here in the wilderness what's going on
00:00:40 00:00:46 brother we're out here decided to change
00:00:43 00:00:50 location so but a drop some value here
00:00:46 00:00:53 got my notes got this guy got the
00:00:50 00:00:55 potential camera man that's good let's
00:00:53 00:00:55 jump right in first things first is that
00:00:55 00:00:57 when you're dealing with all the
00:00:55 00:00:59 facebook ads and stuff it's not all the
00:00:57 00:01:01 little mushy how your ad copy look
00:00:59 00:01:02 sure that's important but the main two
00:01:01 00:01:04 things is your product and your
00:01:02 00:01:05 targeting right once your going through
00:01:04 00:01:07 your testing all that do your research
00:01:05 00:01:09 for each individual product find the
00:01:07 00:01:10 right targeting we're gonna jump into my
00:01:09 00:01:12 computer in another video and kind of
00:01:10 00:01:13 show you guys how we break down and find
00:01:12 00:01:15 our exact targeting but once you find
00:01:13 00:01:16 the targeting for your product then
00:01:15 00:01:17 you're just gonna go through test it if
00:01:16 00:01:19 it doesn't work you can change the
00:01:17 00:01:20 targeting or switch products keep
00:01:19 00:01:21 running through that eventually gonna
00:01:20 00:01:22 hit something that works that's
00:01:21 00:01:24 something this guy's been helping me
00:01:22 00:01:26 with a lot with all the targeting he's
00:01:24 00:01:28 really good all that he's an agency
00:01:26 00:01:29 really good at finding all the targeting
00:01:28 00:01:31 and doing that stuff so help me out with
00:01:29 00:01:32 that hope that can bring some value to
00:01:31 00:01:34 you guys as well one of the biggest
00:01:32 00:01:35 things that nobody told me even people
00:01:34 00:01:37 have paid for coaching bought their
00:01:35 00:01:38 course the biggest thing that they did
00:01:37 00:01:40 not tell me that hurt me the most is do
00:01:38 00:01:41 not do a conversion campaign for
00:01:40 00:01:42 purchase
00:01:41 00:01:46 do an engagement campaign it's just a
00:01:42 00:01:48 regular engagement campaign just start
00:01:46 00:01:50 your pixel right your pixels not strong
00:01:48 00:01:53 enough to go through so if you have not
00:01:50 00:01:56 if you have no data on your pixel you're
00:01:53 00:01:57 gonna have to do some engagement ad to
00:01:56 00:01:58 get data and then from
00:01:57 00:02:00 there go retarget and then run a
00:01:58 00:02:02 conversion ad once you start getting
00:02:00 00:02:04 conversions and then from there do a
00:02:02 00:02:06 look-alike audience that word theirs
00:02:04 00:02:07 with $100,000 and people I paid
00:02:06 00:02:09 thousands of dollars did not tell me
00:02:07 00:02:11 that so take that one and run with it
00:02:09 00:02:12 that's gold right there like I mentioned
00:02:11 00:02:14 a couple videos back uncheck that little
00:02:12 00:02:16 box that says expand audience interest
00:02:14 00:02:17 under your actual interest targeting
00:02:16 00:02:19 when you're going through and setting up
00:02:17 00:02:20 the Facebook ad campaign because if you
00:02:19 00:02:23 don't do that Facebook's gonna be
00:02:20 00:02:24 spending so much of your money in random
00:02:23 00:02:26 places like I don't even know you always
00:02:24 00:02:28 uncheck that right yeah always that's
00:02:26 00:02:30 like it's a must if you're gonna do
00:02:28 00:02:31 Facebook ads always uncheck it it's like
00:02:30 00:02:33 guarantee you're gonna waste so much
00:02:31 00:02:35 money in it
00:02:33 00:02:37 it's literally like you're telling them
00:02:35 00:02:38 to go waste your money pretty much it's
00:02:37 00:02:40 so little things like that to make all
00:02:38 00:02:42 the difference now one thing also is you
00:02:40 00:02:43 always want to edit your placements
00:02:42 00:02:45 don't do recommend it just like that
00:02:43 00:02:47 expand interest box it's gonna waste
00:02:45 00:02:49 your money and spend it the places where
00:02:47 00:02:50 it's not very effective now will break
00:02:49 00:02:51 down in other videos I'd actually go
00:02:50 00:02:53 through and see where your traffic is
00:02:51 00:02:55 coming from and like what specific
00:02:53 00:02:57 platform is working for me it's iPhone
00:02:55 00:02:59 and Android so I do 100% mobile traffic
00:02:57 00:03:02 just targeting those two so you want to
00:02:59 00:03:04 break it down by that yeah so so when
00:03:02 00:03:06 you do your audience do you really have
00:03:04 00:03:08 to be a nerd
00:03:06 00:03:10 you have to be a nerd like you have to
00:03:08 00:03:12 spend at least four or five hours just
00:03:10 00:03:14 china study your audience and who it is
00:03:12 00:03:16 cuz there's so many audiences out there
00:03:14 00:03:18 like you will never like go through all
00:03:16 00:03:20 of it like you always have work to do
00:03:18 00:03:22 and you have to just put it in front
00:03:20 00:03:24 load work because once you hit one post
00:03:22 00:03:26 that goes viral your pixel explode and
00:03:24 00:03:28 after that you just run look-alike
00:03:26 00:03:29 audience look-alike audience and email
00:03:28 00:03:30 this is where you're gonna make your
00:03:29 00:03:32 money on the back end so even if you can
00:03:30 00:03:33 break even on the front end by getting
00:03:32 00:03:35 more sales more engagement everything
00:03:33 00:03:37 that's building your pixel data and your
00:03:35 00:03:38 email list at the same time so you gonna
00:03:37 00:03:40 start making a lot of money on the back
00:03:38 00:03:42 end but as for your actual ad budget I
00:03:40 00:03:44 always do a $10 a day budget and I start
00:03:42 00:03:45 killing it fast I had people tell me
00:03:44 00:03:47 wait three four days but honestly if
00:03:45 00:03:49 you're not seeing results after about
00:03:47 00:03:50 ten to fifteen dollars kill it for an
00:03:49 00:03:52 engagement post try to get it below
00:03:50 00:03:54 fifty cents around thirty per
00:03:52 00:03:56 engagements good idea the campaign today
00:03:54 00:03:58 that was it 70 cents after ten dollar ad
00:03:56 00:04:00 spend so I killed it so things like that
00:03:58 00:04:01 cut it off quick you'll figure out what
00:04:00 00:04:03 works and what doesn't so Abdul here's
00:04:01 00:04:05 about to give you guys a few little tips
00:04:03 00:04:06 on affinity scores and kind of building
00:04:05 00:04:08 and actually choosing your exact
00:04:06 00:04:10 audience target don't hold back
00:04:08 00:04:13 he's trying to only give ninety-five
00:04:10 00:04:15 percent give them some value bro on the
00:04:13 00:04:18 spot alright so when you choosing your
00:04:15 00:04:22 fitting infinity score you're gonna want
00:04:18 00:04:25 to have like a round above a twenty five
00:04:22 00:04:26 reason for that is like in Fame score so
00:04:25 00:04:29 huge like if you have a low infinity
00:04:26 00:04:31 score compared to a high infinity score
00:04:29 00:04:33 higher fin scores better because that
00:04:31 00:04:35 shows like how much people are gonna be
00:04:33 00:04:38 more engaged in to that page that you're
00:04:35 00:04:40 applying interest audience insights on
00:04:38 00:04:42 the tools will be your best friend like
00:04:40 00:04:43 five four will be your best friend
00:04:42 00:04:45 that's where you find all your
00:04:43 00:04:46 audience's go there study the out
00:04:45 00:04:49 of it
00:04:46 00:04:52 demographics location page like spam
00:04:49 00:04:55 pages like go go get a generalization
00:04:52 00:04:59 list of like what your niche niche is
00:04:55 00:05:02 and and go see if it's like a an
00:04:59 00:05:04 interest on Facebook and then find other
00:05:02 00:05:07 interests from that and then click on
00:05:04 00:05:09 their fit like go to the affinity score
00:05:07 00:05:10 and look at that to that page like
00:05:09 00:05:11 you'll find interest from
00:05:10 00:05:14 Paige but the Phineas Corps could be
00:05:11 00:05:16 sorry so you don't want to use them so
00:05:14 00:05:18 you have to make like I do is I do like
00:05:16 00:05:21 a five I grew up in fives or less and
00:05:18 00:05:24 then break them down in groups and then
00:05:21 00:05:26 run like just test a product and see how
00:05:24 00:05:27 it runs and then one will go good one
00:05:26 00:05:29 will not and then you just kill it or
00:05:27 00:05:31 you can switch it up and like
00:05:29 00:05:33 interchange groups but with other like
00:05:31 00:05:36 names and stuff like that but overall
00:05:33 00:05:39 finish score you have it around like 25
00:05:36 00:05:41 or above it's great score yeah it's good
00:05:39 00:05:43 from there and we'll make videos kind of
00:05:41 00:05:44 jumping into our computer and breaking
00:05:43 00:05:45 down what that means I know a lot of you
00:05:44 00:05:47 guys probably don't even know what like
00:05:45 00:05:48 affinity scores are and all that so
00:05:47 00:05:51 we'll definitely be sure to cover that
00:05:48 00:05:54 but we're out here in the jungle at USC
00:05:51 00:05:56 yeah don't try to find a quiet place to
00:05:54 00:05:57 record the video but I'm dropping these
00:05:56 00:05:59 videos every day so be sure to subscribe
00:05:57 00:06:00 if you haven't already and drop a like
00:05:59 00:06:01 if you want to keep dropping them so
00:06:00 00:06:03 we'll see you guys in the next one
00:06:01 00:06:05 please take care guys keep it up and
00:06:03 00:06:06 kick it on Facebook Ads hey that's right
00:06:05 00:06:09 that's where the money is
00:06:06 00:06:09 yeah