Facebook Ads Tips/Tricks For Shopify Dropshipping
Published on: December 4 2022 by Hayden Bowles
Facebook Ads Tips/Tricks For Shopify Dropshipping
Table of Contents
Facebook Ads Tips/Tricks For Shopify Dropshipping
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | what's going on everyone hating here |
| 00:00:02 | 00:00:06 | coming at you guys with a brand new |
| 00:00:04 | 00:00:09 | video I'm here with my boy Abdul housing |
| 00:00:06 | 00:00:11 | on guys so the boy and that's right |
| 00:00:09 | 00:00:13 | we're not in my typical background here |
| 00:00:11 | 00:00:18 | we are out of USC in Los Angeles |
| 00:00:13 | 00:00:19 | California come check out this view as |
| 00:00:18 | 00:00:21 | you saw by the title of thumbnail we're |
| 00:00:19 | 00:00:23 | going to tok about Facebook Ads |
| 00:00:21 | 00:00:25 | this boy right here is a savage has an |
| 00:00:23 | 00:00:26 | agency starting to do drop shipping so |
| 00:00:25 | 00:00:28 | you see me dropping some heat for you |
| 00:00:26 | 00:00:29 | guys I know you guys have been asking a |
| 00:00:28 | 00:00:31 | lot of questions on that since most of |
| 00:00:29 | 00:00:33 | my contents just go with Instagram |
| 00:00:31 | 00:00:34 | influencers so we're gonna jump right in |
| 00:00:33 | 00:00:36 | and try and give you guys some value so |
| 00:00:34 | 00:00:40 | check it watch out for predators out |
| 00:00:36 | 00:00:43 | here in the wilderness what's going on |
| 00:00:40 | 00:00:46 | brother we're out here decided to change |
| 00:00:43 | 00:00:50 | location so but a drop some value here |
| 00:00:46 | 00:00:53 | got my notes got this guy got the |
| 00:00:50 | 00:00:55 | potential camera man that's good let's |
| 00:00:53 | 00:00:55 | jump right in first things first is that |
| 00:00:55 | 00:00:57 | when you're dealing with all the |
| 00:00:55 | 00:00:59 | facebook ads and stuff it's not all the |
| 00:00:57 | 00:01:01 | little mushy how your ad copy look |
| 00:00:59 | 00:01:02 | sure that's important but the main two |
| 00:01:01 | 00:01:04 | things is your product and your |
| 00:01:02 | 00:01:05 | targeting right once your going through |
| 00:01:04 | 00:01:07 | your testing all that do your research |
| 00:01:05 | 00:01:09 | for each individual product find the |
| 00:01:07 | 00:01:10 | right targeting we're gonna jump into my |
| 00:01:09 | 00:01:12 | computer in another video and kind of |
| 00:01:10 | 00:01:13 | show you guys how we break down and find |
| 00:01:12 | 00:01:15 | our exact targeting but once you find |
| 00:01:13 | 00:01:16 | the targeting for your product then |
| 00:01:15 | 00:01:17 | you're just gonna go through test it if |
| 00:01:16 | 00:01:19 | it doesn't work you can change the |
| 00:01:17 | 00:01:20 | targeting or switch products keep |
| 00:01:19 | 00:01:21 | running through that eventually gonna |
| 00:01:20 | 00:01:22 | hit something that works that's |
| 00:01:21 | 00:01:24 | something this guy's been helping me |
| 00:01:22 | 00:01:26 | with a lot with all the targeting he's |
| 00:01:24 | 00:01:28 | really good all that he's an agency |
| 00:01:26 | 00:01:29 | really good at finding all the targeting |
| 00:01:28 | 00:01:31 | and doing that stuff so help me out with |
| 00:01:29 | 00:01:32 | that hope that can bring some value to |
| 00:01:31 | 00:01:34 | you guys as well one of the biggest |
| 00:01:32 | 00:01:35 | things that nobody told me even people |
| 00:01:34 | 00:01:37 | have paid for coaching bought their |
| 00:01:35 | 00:01:38 | course the biggest thing that they did |
| 00:01:37 | 00:01:40 | not tell me that hurt me the most is do |
| 00:01:38 | 00:01:41 | not do a conversion campaign for |
| 00:01:40 | 00:01:42 | purchase |
| 00:01:41 | 00:01:46 | do an engagement campaign it's just a |
| 00:01:42 | 00:01:48 | regular engagement campaign just start |
| 00:01:46 | 00:01:50 | your pixel right your pixels not strong |
| 00:01:48 | 00:01:53 | enough to go through so if you have not |
| 00:01:50 | 00:01:56 | if you have no data on your pixel you're |
| 00:01:53 | 00:01:57 | gonna have to do some engagement ad to |
| 00:01:56 | 00:01:58 | get data and then from |
| 00:01:57 | 00:02:00 | there go retarget and then run a |
| 00:01:58 | 00:02:02 | conversion ad once you start getting |
| 00:02:00 | 00:02:04 | conversions and then from there do a |
| 00:02:02 | 00:02:06 | look-alike audience that word theirs |
| 00:02:04 | 00:02:07 | with $100,000 and people I paid |
| 00:02:06 | 00:02:09 | thousands of dollars did not tell me |
| 00:02:07 | 00:02:11 | that so take that one and run with it |
| 00:02:09 | 00:02:12 | that's gold right there like I mentioned |
| 00:02:11 | 00:02:14 | a couple videos back uncheck that little |
| 00:02:12 | 00:02:16 | box that says expand audience interest |
| 00:02:14 | 00:02:17 | under your actual interest targeting |
| 00:02:16 | 00:02:19 | when you're going through and setting up |
| 00:02:17 | 00:02:20 | the Facebook ad campaign because if you |
| 00:02:19 | 00:02:23 | don't do that Facebook's gonna be |
| 00:02:20 | 00:02:24 | spending so much of your money in random |
| 00:02:23 | 00:02:26 | places like I don't even know you always |
| 00:02:24 | 00:02:28 | uncheck that right yeah always that's |
| 00:02:26 | 00:02:30 | like it's a must if you're gonna do |
| 00:02:28 | 00:02:31 | Facebook ads always uncheck it it's like |
| 00:02:30 | 00:02:33 | guarantee you're gonna waste so much |
| 00:02:31 | 00:02:35 | money in it |
| 00:02:33 | 00:02:37 | it's literally like you're telling them |
| 00:02:35 | 00:02:38 | to go waste your money pretty much it's |
| 00:02:37 | 00:02:40 | so little things like that to make all |
| 00:02:38 | 00:02:42 | the difference now one thing also is you |
| 00:02:40 | 00:02:43 | always want to edit your placements |
| 00:02:42 | 00:02:45 | don't do recommend it just like that |
| 00:02:43 | 00:02:47 | expand interest box it's gonna waste |
| 00:02:45 | 00:02:49 | your money and spend it the places where |
| 00:02:47 | 00:02:50 | it's not very effective now will break |
| 00:02:49 | 00:02:51 | down in other videos I'd actually go |
| 00:02:50 | 00:02:53 | through and see where your traffic is |
| 00:02:51 | 00:02:55 | coming from and like what specific |
| 00:02:53 | 00:02:57 | platform is working for me it's iPhone |
| 00:02:55 | 00:02:59 | and Android so I do 100% mobile traffic |
| 00:02:57 | 00:03:02 | just targeting those two so you want to |
| 00:02:59 | 00:03:04 | break it down by that yeah so so when |
| 00:03:02 | 00:03:06 | you do your audience do you really have |
| 00:03:04 | 00:03:08 | to be a nerd |
| 00:03:06 | 00:03:10 | you have to be a nerd like you have to |
| 00:03:08 | 00:03:12 | spend at least four or five hours just |
| 00:03:10 | 00:03:14 | china study your audience and who it is |
| 00:03:12 | 00:03:16 | cuz there's so many audiences out there |
| 00:03:14 | 00:03:18 | like you will never like go through all |
| 00:03:16 | 00:03:20 | of it like you always have work to do |
| 00:03:18 | 00:03:22 | and you have to just put it in front |
| 00:03:20 | 00:03:24 | load work because once you hit one post |
| 00:03:22 | 00:03:26 | that goes viral your pixel explode and |
| 00:03:24 | 00:03:28 | after that you just run look-alike |
| 00:03:26 | 00:03:29 | audience look-alike audience and email |
| 00:03:28 | 00:03:30 | this is where you're gonna make your |
| 00:03:29 | 00:03:32 | money on the back end so even if you can |
| 00:03:30 | 00:03:33 | break even on the front end by getting |
| 00:03:32 | 00:03:35 | more sales more engagement everything |
| 00:03:33 | 00:03:37 | that's building your pixel data and your |
| 00:03:35 | 00:03:38 | email list at the same time so you gonna |
| 00:03:37 | 00:03:40 | start making a lot of money on the back |
| 00:03:38 | 00:03:42 | end but as for your actual ad budget I |
| 00:03:40 | 00:03:44 | always do a $10 a day budget and I start |
| 00:03:42 | 00:03:45 | killing it fast I had people tell me |
| 00:03:44 | 00:03:47 | wait three four days but honestly if |
| 00:03:45 | 00:03:49 | you're not seeing results after about |
| 00:03:47 | 00:03:50 | ten to fifteen dollars kill it for an |
| 00:03:49 | 00:03:52 | engagement post try to get it below |
| 00:03:50 | 00:03:54 | fifty cents around thirty per |
| 00:03:52 | 00:03:56 | engagements good idea the campaign today |
| 00:03:54 | 00:03:58 | that was it 70 cents after ten dollar ad |
| 00:03:56 | 00:04:00 | spend so I killed it so things like that |
| 00:03:58 | 00:04:01 | cut it off quick you'll figure out what |
| 00:04:00 | 00:04:03 | works and what doesn't so Abdul here's |
| 00:04:01 | 00:04:05 | about to give you guys a few little tips |
| 00:04:03 | 00:04:06 | on affinity scores and kind of building |
| 00:04:05 | 00:04:08 | and actually choosing your exact |
| 00:04:06 | 00:04:10 | audience target don't hold back |
| 00:04:08 | 00:04:13 | he's trying to only give ninety-five |
| 00:04:10 | 00:04:15 | percent give them some value bro on the |
| 00:04:13 | 00:04:18 | spot alright so when you choosing your |
| 00:04:15 | 00:04:22 | fitting infinity score you're gonna want |
| 00:04:18 | 00:04:25 | to have like a round above a twenty five |
| 00:04:22 | 00:04:26 | reason for that is like in Fame score so |
| 00:04:25 | 00:04:29 | huge like if you have a low infinity |
| 00:04:26 | 00:04:31 | score compared to a high infinity score |
| 00:04:29 | 00:04:33 | higher fin scores better because that |
| 00:04:31 | 00:04:35 | shows like how much people are gonna be |
| 00:04:33 | 00:04:38 | more engaged in to that page that you're |
| 00:04:35 | 00:04:40 | applying interest audience insights on |
| 00:04:38 | 00:04:42 | the tools will be your best friend like |
| 00:04:40 | 00:04:43 | five four will be your best friend |
| 00:04:42 | 00:04:45 | that's where you find all your |
| 00:04:43 | 00:04:46 | audience's go there study the out |
| 00:04:45 | 00:04:49 | of it |
| 00:04:46 | 00:04:52 | demographics location page like spam |
| 00:04:49 | 00:04:55 | pages like go go get a generalization |
| 00:04:52 | 00:04:59 | list of like what your niche niche is |
| 00:04:55 | 00:05:02 | and and go see if it's like a an |
| 00:04:59 | 00:05:04 | interest on Facebook and then find other |
| 00:05:02 | 00:05:07 | interests from that and then click on |
| 00:05:04 | 00:05:09 | their fit like go to the affinity score |
| 00:05:07 | 00:05:10 | and look at that to that page like |
| 00:05:09 | 00:05:11 | you'll find interest from |
| 00:05:10 | 00:05:14 | Paige but the Phineas Corps could be |
| 00:05:11 | 00:05:16 | sorry so you don't want to use them so |
| 00:05:14 | 00:05:18 | you have to make like I do is I do like |
| 00:05:16 | 00:05:21 | a five I grew up in fives or less and |
| 00:05:18 | 00:05:24 | then break them down in groups and then |
| 00:05:21 | 00:05:26 | run like just test a product and see how |
| 00:05:24 | 00:05:27 | it runs and then one will go good one |
| 00:05:26 | 00:05:29 | will not and then you just kill it or |
| 00:05:27 | 00:05:31 | you can switch it up and like |
| 00:05:29 | 00:05:33 | interchange groups but with other like |
| 00:05:31 | 00:05:36 | names and stuff like that but overall |
| 00:05:33 | 00:05:39 | finish score you have it around like 25 |
| 00:05:36 | 00:05:41 | or above it's great score yeah it's good |
| 00:05:39 | 00:05:43 | from there and we'll make videos kind of |
| 00:05:41 | 00:05:44 | jumping into our computer and breaking |
| 00:05:43 | 00:05:45 | down what that means I know a lot of you |
| 00:05:44 | 00:05:47 | guys probably don't even know what like |
| 00:05:45 | 00:05:48 | affinity scores are and all that so |
| 00:05:47 | 00:05:51 | we'll definitely be sure to cover that |
| 00:05:48 | 00:05:54 | but we're out here in the jungle at USC |
| 00:05:51 | 00:05:56 | yeah don't try to find a quiet place to |
| 00:05:54 | 00:05:57 | record the video but I'm dropping these |
| 00:05:56 | 00:05:59 | videos every day so be sure to subscribe |
| 00:05:57 | 00:06:00 | if you haven't already and drop a like |
| 00:05:59 | 00:06:01 | if you want to keep dropping them so |
| 00:06:00 | 00:06:03 | we'll see you guys in the next one |
| 00:06:01 | 00:06:05 | please take care guys keep it up and |
| 00:06:03 | 00:06:06 | kick it on Facebook Ads hey that's right |
| 00:06:05 | 00:06:09 | that's where the money is |
| 00:06:06 | 00:06:09 | yeah |
