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Facebook Ads Tutorial 2021 - Facebook Pixel & Facebook Custom Conversion Setup

Published on: December 10 2022 by Jason Wardrop

Are you looking to step up your advertising game on Facebook? In this tutorial, we will guide you through the process of setting up Facebook Pixel and Custom Conversion, two essential tools for successful Facebook ads in 2021.

Step 1: Facebook Pixel Setup

- Create a Pixel in Facebook Ads Manager

- Install Pixel code on your website

- Verify Pixel implementation

- Set up custom events for tracking

Step 2: Custom Conversion Setup

- Define your conversion event

- Create a Custom Conversion in Facebook Ads Manager

- Set up conversion tracking for your ads

Step 3: Optimizing Your Ads with Pixel and Custom Conversion

- Use Pixel data to track user behavior and improve ad targeting

- Analyze Custom Conversion data to optimize your ad strategy

- Use A/B testing to improve ad performance

By setting up Facebook Pixel and Custom Conversion, you will gain valuable insights into your audience and be able to optimize your ad strategy for maximum impact. With these tools in your arsenal, you'll be ready to take your Facebook ads to the next level in 2021. So what are you waiting for? Start setting up your Pixel and Custom Conversion today!

Facebook Ads Tutorial 2021 - Facebook Pixel & Facebook Custom Conversion Setup

- In this article, we will be discussing how to create a Facebook custom conversion step by step.

Installing the Facebook Pixel Code:

- Go to Business Tools and click on the Events Manager.

- Click on the Conversions tab and select the Facebook pixel you want to use.

- Copy and paste the code onto your landing page, above the head tag.

Creating a Custom Conversion:

- Go to the Custom Conversions tab and click on Create Custom Conversion.

- Name your custom conversion and select the data source as your Facebook pixel.

- Enter the URL that indicates a lead conversion and set a conversion value (optional).

Activating the Custom Conversion:

- Refresh your thank you page to activate the custom conversion.

Setting Up a Conversion Campaign:

- Go to the Ads Manager and create a new campaign.

- Select Conversions as your campaign objective and choose the custom conversion you created.

- Set up your targeting and ad creative.

- Creating a Facebook custom conversion may seem confusing, but it is a crucial step in tracking your lead and buyer conversions.

- By following the steps outlined in this article, you can easily set up a custom conversion and optimize your ad campaigns for better results.

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