Facebook Ads Tutorial 2022 - How to target roofing contractors in Facebook Ads

Published on: December 6 2022 by FeedbackWrench

Facebook Ads Tutorial 2022 - How to target roofing contractors in Facebook Ads

Facebook Ads Tutorial 2022 - How to target roofing contractors in Facebook Ads

Facebook Ads Tutorial 2022 - How to target roofing contractors in Facebook Ads

startTime	durationTime	text
00:00:00	00:00:05	all right facebook ads 2022 it's june
00:00:03	00:00:07	it's now meta business manager i'm going
00:00:05	00:00:09	to show you how to target
00:00:07	00:00:11	roofing contractors or any niche but
00:00:09	00:00:12	specifically i'll show you roofing
00:00:11	00:00:14	contractors right here i'm doing this
00:00:12	00:00:16	for a client and we're going to use the
00:00:14	00:00:18	actual business facebook business
00:00:16	00:00:20	manager the meta
00:00:18	00:00:22	business manager to do the advertising
00:00:20	00:00:24	and this is assuming a couple of things
00:00:22	00:00:26	check out our other ads here at our
00:00:24	00:00:27	other videos at feedback wrench but what
00:00:26	00:00:29	i did here is i'm assuming you already
00:00:27	00:00:31	have a facebook pixel and a number of
00:00:29	00:00:33	other things let's just assume that
00:00:31	00:00:35	that's already taken care of but
00:00:33	00:00:37	what you're going to do is go to
00:00:35	00:00:39	business.facebook.com okay
00:00:37	00:00:41	business.facebook.com and once you're
00:00:39	00:00:43	there this is the new meta business
00:00:41	00:00:44	suite and this is basically what you're
00:00:43	00:00:47	going to be looking at is the new
00:00:44	00:00:50	meta business you don't just go in to
00:00:47	00:00:52	target a specific niche or a specific
00:00:50	00:00:54	group within facebook you have to
00:00:52	00:00:54	actually do it this way so once you're
00:00:54	00:00:56	here what we're going to do is we're
00:00:54	00:00:59	going to go to all tools and we're going
00:00:56	00:01:01	to go over here to audiences so all
00:00:59	00:01:03	tools and then audiences now yours might
00:01:01	00:01:05	look a little bit different i'll show
00:01:03	00:01:06	you here in a second what you'll do if
00:01:05	00:01:08	it does look a little bit different
00:01:06	00:01:10	perhaps you're in a situation like this
00:01:08	00:01:13	and it looks like this you might go to
00:01:10	00:01:16	this top hamburger and you're gonna go
00:01:13	00:01:18	to audiences right here so once you're
00:01:16	00:01:19	in audiences um this is where you can
00:01:18	00:01:21	create all sorts of different groups
00:01:19	00:01:24	we're gonna hit create audience and
00:01:21	00:01:25	we're gonna go saved audience okay now
00:01:24	00:01:28	in the saved audience what you're going
00:01:25	00:01:30	to see is that if you're in housing or
00:01:28	00:01:32	if you're a realtor if you're in
00:01:30	00:01:34	doing something for a job posting it's a
00:01:32	00:01:35	little bit different but
00:01:34	00:01:36	essentially what we're going to do is
00:01:35	00:01:37	we're going to name it here so we're
00:01:36	00:01:40	going to go roofing
00:01:37	00:01:41	contractors and we're going to do across
00:01:40	00:01:43	america
00:01:41	00:01:45	um so us and what you'll see is we could
00:01:43	00:01:48	put in some custom audiences already but
00:01:45	00:01:50	that's not what we're going to do
00:01:48	00:01:52	what we're going to do is we're going to
00:01:50	00:01:54	do locations people living in or
00:01:52	00:01:56	directly in this location we're going to
00:01:54	00:01:58	do united states that's good for us now
00:01:56	00:02:00	for us we're going to want to do like
00:01:58	00:02:02	age
00:02:00	00:02:06	22 and up
00:02:02	00:02:07	to probably age 60. and here's what
00:02:06	00:02:09	we're going to do down here in the
00:02:07	00:02:11	detailed targeting part detailed
00:02:09	00:02:12	targeting is where you can create a
00:02:11	00:02:15	saved audience and in this case we're
00:02:12	00:02:16	gonna target roofing contractors and
00:02:15	00:02:19	we're gonna type in
00:02:16	00:02:22	roofing contractors now this has gotten
00:02:19	00:02:23	a little dingy lately okay you're going
00:02:22	00:02:24	to want to be
00:02:23	00:02:25	roofing
00:02:24	00:02:28	roofing
00:02:25	00:02:29	i just did this roofing contractor and
00:02:28	00:02:31	we're going to go
00:02:29	00:02:32	job titles so in here it says that
00:02:31	00:02:35	there's
00:02:32	00:02:37	5300 to 6300 roofing contractors but
00:02:35	00:02:39	then you also have the roofing
00:02:37	00:02:41	contractor interest so you see there's
00:02:39	00:02:43	job title here
00:02:41	00:02:45	job titles
00:02:43	00:02:46	and interest right so if we read what
00:02:45	00:02:47	this interest thing is let's take a look
00:02:46	00:02:49	at that
00:02:47	00:02:51	um so interest it says additional
00:02:49	00:02:53	interest roofing contractor people who
00:02:51	00:02:56	have expressed an interest in or like
00:02:53	00:02:58	pages related to roofing contractor that
00:02:56	00:02:59	could be all sorts of things whereas the
00:02:58	00:03:01	job
00:02:59	00:03:03	title are people who listed their job
00:03:01	00:03:05	title as a roofing contractor we're
00:03:03	00:03:07	going to stik to the roofing contractor
00:03:05	00:03:09	in this case and now what we've done is
00:03:07	00:03:12	we've basically targeted it looks like
00:03:09	00:03:14	it's going to be about 6 200 so the the
00:03:12	00:03:16	reach is not huge in this case and i
00:03:14	00:03:18	what you'll see is that these audiences
00:03:16	00:03:20	are getting smaller and smaller but
00:03:18	00:03:22	roofing contractors us then you want to
00:03:20	00:03:24	just make sure you name it so you can
00:03:22	00:03:26	find it again and once you get that now
00:03:24	00:03:28	we could go in here and we could change
00:03:26	00:03:30	the locations we could add a couple
00:03:28	00:03:32	other things but i'm just going to keep
00:03:30	00:03:34	this simple so this is a saved audience
00:03:32	00:03:36	targeting roofing contractors and if you
00:03:34	00:03:38	do that that's one way to do it um you
00:03:36	00:03:40	know there's a couple other interesting
00:03:38	00:03:42	things within saved audiences that will
00:03:40	00:03:43	hit but like and subscribe if you like
00:03:42	00:03:45	marketing digital marketing
00:03:43	00:03:49	entrepreneurship businesses to feedback
00:03:45	00:03:49	grinch god bless good luck