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Facebook Ads Tutorial 2022 - How to target roofing contractors in Facebook Ads

Published on: December 6 2022 by FeedbackWrench

Facebook Ads Tutorial 2022 - How to target roofing contractors in Facebook Ads

Facebook Ads Tutorial 2022 - How to target roofing contractors in Facebook Ads

startTime durationTime text
00:00:00 00:00:05 all right facebook ads 2022 it's june
00:00:03 00:00:07 it's now meta business manager i'm going
00:00:05 00:00:09 to show you how to target
00:00:07 00:00:11 roofing contractors or any niche but
00:00:09 00:00:12 specifically i'll show you roofing
00:00:11 00:00:14 contractors right here i'm doing this
00:00:12 00:00:16 for a client and we're going to use the
00:00:14 00:00:18 actual business facebook business
00:00:16 00:00:20 manager the meta
00:00:18 00:00:22 business manager to do the advertising
00:00:20 00:00:24 and this is assuming a couple of things
00:00:22 00:00:26 check out our other ads here at our
00:00:24 00:00:27 other videos at feedback wrench but what
00:00:26 00:00:29 i did here is i'm assuming you already
00:00:27 00:00:31 have a facebook pixel and a number of
00:00:29 00:00:33 other things let's just assume that
00:00:31 00:00:35 that's already taken care of but
00:00:33 00:00:37 what you're going to do is go to
00:00:35 00:00:39 business.facebook.com okay
00:00:37 00:00:41 business.facebook.com and once you're
00:00:39 00:00:43 there this is the new meta business
00:00:41 00:00:44 suite and this is basically what you're
00:00:43 00:00:47 going to be looking at is the new
00:00:44 00:00:50 meta business you don't just go in to
00:00:47 00:00:52 target a specific niche or a specific
00:00:50 00:00:54 group within facebook you have to
00:00:52 00:00:54 actually do it this way so once you're
00:00:54 00:00:56 here what we're going to do is we're
00:00:54 00:00:59 going to go to all tools and we're going
00:00:56 00:01:01 to go over here to audiences so all
00:00:59 00:01:03 tools and then audiences now yours might
00:01:01 00:01:05 look a little bit different i'll show
00:01:03 00:01:06 you here in a second what you'll do if
00:01:05 00:01:08 it does look a little bit different
00:01:06 00:01:10 perhaps you're in a situation like this
00:01:08 00:01:13 and it looks like this you might go to
00:01:10 00:01:16 this top hamburger and you're gonna go
00:01:13 00:01:18 to audiences right here so once you're
00:01:16 00:01:19 in audiences um this is where you can
00:01:18 00:01:21 create all sorts of different groups
00:01:19 00:01:24 we're gonna hit create audience and
00:01:21 00:01:25 we're gonna go saved audience okay now
00:01:24 00:01:28 in the saved audience what you're going
00:01:25 00:01:30 to see is that if you're in housing or
00:01:28 00:01:32 if you're a realtor if you're in
00:01:30 00:01:34 doing something for a job posting it's a
00:01:32 00:01:35 little bit different but
00:01:34 00:01:36 essentially what we're going to do is
00:01:35 00:01:37 we're going to name it here so we're
00:01:36 00:01:40 going to go roofing
00:01:37 00:01:41 contractors and we're going to do across
00:01:40 00:01:43 america
00:01:41 00:01:45 um so us and what you'll see is we could
00:01:43 00:01:48 put in some custom audiences already but
00:01:45 00:01:50 that's not what we're going to do
00:01:48 00:01:52 what we're going to do is we're going to
00:01:50 00:01:54 do locations people living in or
00:01:52 00:01:56 directly in this location we're going to
00:01:54 00:01:58 do united states that's good for us now
00:01:56 00:02:00 for us we're going to want to do like
00:01:58 00:02:02 age
00:02:00 00:02:06 22 and up
00:02:02 00:02:07 to probably age 60. and here's what
00:02:06 00:02:09 we're going to do down here in the
00:02:07 00:02:11 detailed targeting part detailed
00:02:09 00:02:12 targeting is where you can create a
00:02:11 00:02:15 saved audience and in this case we're
00:02:12 00:02:16 gonna target roofing contractors and
00:02:15 00:02:19 we're gonna type in
00:02:16 00:02:22 roofing contractors now this has gotten
00:02:19 00:02:23 a little dingy lately okay you're going
00:02:22 00:02:24 to want to be
00:02:23 00:02:25 roofing
00:02:24 00:02:28 roofing
00:02:25 00:02:29 i just did this roofing contractor and
00:02:28 00:02:31 we're going to go
00:02:29 00:02:32 job titles so in here it says that
00:02:31 00:02:35 there's
00:02:32 00:02:37 5300 to 6300 roofing contractors but
00:02:35 00:02:39 then you also have the roofing
00:02:37 00:02:41 contractor interest so you see there's
00:02:39 00:02:43 job title here
00:02:41 00:02:45 job titles
00:02:43 00:02:46 and interest right so if we read what
00:02:45 00:02:47 this interest thing is let's take a look
00:02:46 00:02:49 at that
00:02:47 00:02:51 um so interest it says additional
00:02:49 00:02:53 interest roofing contractor people who
00:02:51 00:02:56 have expressed an interest in or like
00:02:53 00:02:58 pages related to roofing contractor that
00:02:56 00:02:59 could be all sorts of things whereas the
00:02:58 00:03:01 job
00:02:59 00:03:03 title are people who listed their job
00:03:01 00:03:05 title as a roofing contractor we're
00:03:03 00:03:07 going to stik to the roofing contractor
00:03:05 00:03:09 in this case and now what we've done is
00:03:07 00:03:12 we've basically targeted it looks like
00:03:09 00:03:14 it's going to be about 6 200 so the the
00:03:12 00:03:16 reach is not huge in this case and i
00:03:14 00:03:18 what you'll see is that these audiences
00:03:16 00:03:20 are getting smaller and smaller but
00:03:18 00:03:22 roofing contractors us then you want to
00:03:20 00:03:24 just make sure you name it so you can
00:03:22 00:03:26 find it again and once you get that now
00:03:24 00:03:28 we could go in here and we could change
00:03:26 00:03:30 the locations we could add a couple
00:03:28 00:03:32 other things but i'm just going to keep
00:03:30 00:03:34 this simple so this is a saved audience
00:03:32 00:03:36 targeting roofing contractors and if you
00:03:34 00:03:38 do that that's one way to do it um you
00:03:36 00:03:40 know there's a couple other interesting
00:03:38 00:03:42 things within saved audiences that will
00:03:40 00:03:43 hit but like and subscribe if you like
00:03:42 00:03:45 marketing digital marketing
00:03:43 00:03:49 entrepreneurship businesses to feedback
00:03:45 00:03:49 grinch god bless good luck