Facebook Ads Tutorial Shopify Dropshipping (Beginner Strategy)
Published on: December 8 2022 by Ac Hampton
Facebook Ads Tutorial Shopify Dropshipping (Beginner Strategy)
Table of Contents
Facebook Ads Tutorial Shopify Dropshipping (Beginner Strategy)
| startTime | durationTime | text |
| 00:00:00 | 00:00:04 | facebook ads is best far the best |
| 00:00:02 | 00:00:05 | advertising platform to be able to start |
| 00:00:04 | 00:00:07 | your online business |
| 00:00:05 | 00:00:09 | but as a beginner there's so many |
| 00:00:07 | 00:00:11 | different strategies out there to learn |
| 00:00:09 | 00:00:13 | and it can definitely be difficult to |
| 00:00:11 | 00:00:14 | understand and it can be confusing with |
| 00:00:13 | 00:00:16 | all these different directions to go |
| 00:00:14 | 00:00:18 | but after the last couple of years and |
| 00:00:16 | 00:00:19 | spending millions of dollars with |
| 00:00:18 | 00:00:22 | facebook advertising |
| 00:00:19 | 00:00:23 | i'm going to go into complete detail |
| 00:00:22 | 00:00:26 | giving you guys |
| 00:00:23 | 00:00:27 | an entire free course covering my exact |
| 00:00:26 | 00:00:30 | facebook ad strategy |
| 00:00:27 | 00:00:31 | so strap in grab a pen and a paper |
| 00:00:30 | 00:00:32 | because i'm going to give you guys the |
| 00:00:31 | 00:00:34 | ins and outs of |
| 00:00:32 | 00:00:35 | everything that you need to know to be |
| 00:00:34 | 00:00:45 | successful with facebook advertising |
| 00:00:35 | 00:00:45 | let's go ahead and get right into it |
| 00:01:03 | 00:01:08 | what's going on everybody my name is ac |
| 00:01:05 | 00:01:10 | hampton and welcome back to my channel |
| 00:01:08 | 00:01:11 | we cover everything drop shipping |
| 00:01:10 | 00:01:13 | e-commerce airbnb |
| 00:01:11 | 00:01:15 | print-on-demand ways to make money |
| 00:01:13 | 00:01:17 | online and so much more |
| 00:01:15 | 00:01:18 | and as you guys know i help one lucky |
| 00:01:17 | 00:01:19 | winner be able to streamline their |
| 00:01:18 | 00:01:20 | success |
| 00:01:19 | 00:01:22 | with getting on a one-on-one consulting |
| 00:01:20 | 00:01:24 | call with me and get the opportunity of |
| 00:01:22 | 00:01:26 | winning some supreme econ merch |
| 00:01:24 | 00:01:27 | the winner of last week will be |
| 00:01:26 | 00:01:29 | mentioned somewhere inside of this video |
| 00:01:27 | 00:01:30 | and if you guys want the opportunity of |
| 00:01:29 | 00:01:31 | winning this week |
| 00:01:30 | 00:01:33 | all you have to do is three simple |
| 00:01:31 | 00:01:35 | things the first thing you must do is in |
| 00:01:33 | 00:01:36 | the comment section below comment the |
| 00:01:35 | 00:01:37 | word results and what your biggest |
| 00:01:36 | 00:01:40 | results goal |
| 00:01:37 | 00:01:40 | is going to be for 2021 with shopify |
| 00:01:40 | 00:01:42 | drop shipping |
| 00:01:40 | 00:01:44 | the second thing you must do is follow |
| 00:01:42 | 00:01:46 | me on instagram ac underscore hampton |
| 00:01:44 | 00:01:48 | and the third thing you must do is smash |
| 00:01:46 | 00:01:49 | that like button below and subscribe to |
| 00:01:48 | 00:01:52 | my channel as i have never |
| 00:01:49 | 00:01:54 | missed a single week on this platform so |
| 00:01:52 | 00:01:56 | the question is why should you get into |
| 00:01:54 | 00:01:59 | facebook ads in 2021 |
| 00:01:56 | 00:02:00 | so facebook has 2 billion active daily |
| 00:01:59 | 00:02:02 | users |
| 00:02:00 | 00:02:04 | using their platform every single day |
| 00:02:02 | 00:02:06 | this means there is a |
| 00:02:04 | 00:02:08 | huge market to be able to advertise on |
| 00:02:06 | 00:02:09 | as you're basically getting one third of |
| 00:02:08 | 00:02:11 | the entire |
| 00:02:09 | 00:02:12 | world next is anybody can be able to |
| 00:02:11 | 00:02:14 | advertise |
| 00:02:12 | 00:02:15 | so you can be a complete beginner you |
| 00:02:14 | 00:02:16 | can be able to have 10 years of |
| 00:02:15 | 00:02:18 | marketing experience |
| 00:02:16 | 00:02:20 | but anybody can be able to advertise |
| 00:02:18 | 00:02:22 | right on facebook's platform |
| 00:02:20 | 00:02:23 | and with this more than 80 million |
| 00:02:22 | 00:02:25 | businesses |
| 00:02:23 | 00:02:28 | run facebook ads on a daily basis and |
| 00:02:25 | 00:02:30 | this is great for online marketing but |
| 00:02:28 | 00:02:30 | it's even better for being a business |
| 00:02:30 | 00:02:32 | owner |
| 00:02:30 | 00:02:34 | the next thing that i love about |
| 00:02:32 | 00:02:36 | facebook ads is the advertisements are |
| 00:02:34 | 00:02:37 | completely tailored around specific |
| 00:02:36 | 00:02:38 | goals |
| 00:02:37 | 00:02:40 | so whatever type of campaign you're |
| 00:02:38 | 00:02:41 | trying to run if you're trying to be |
| 00:02:40 | 00:02:43 | able to get more engagement |
| 00:02:41 | 00:02:45 | if you're trying to be able to bring |
| 00:02:43 | 00:02:46 | more traffic onto your store if you're |
| 00:02:45 | 00:02:48 | looking for more purchases |
| 00:02:46 | 00:02:50 | you can completely tailor this around |
| 00:02:48 | 00:02:53 | whatever your business is needing |
| 00:02:50 | 00:02:54 | and lastly organic reach has limits you |
| 00:02:53 | 00:02:56 | can be able to do |
| 00:02:54 | 00:02:58 | only so much with organic traffic and at |
| 00:02:56 | 00:03:00 | some point you're going to get hit with |
| 00:02:58 | 00:03:00 | a roadblock so being able to get past |
| 00:03:00 | 00:03:03 | that roadblock |
| 00:03:00 | 00:03:05 | is definitely with facebook advertising |
| 00:03:03 | 00:03:05 | and the most amazing aspect of facebook |
| 00:03:05 | 00:03:07 | ads |
| 00:03:05 | 00:03:10 | is the opportunity to make passive |
| 00:03:07 | 00:03:11 | income a way to be able to make money in |
| 00:03:10 | 00:03:13 | your sleep a way to be able to make |
| 00:03:11 | 00:03:15 | money 24 hours a day |
| 00:03:13 | 00:03:17 | all of this by selling simple products |
| 00:03:15 | 00:03:19 | online i'm now going to be going over |
| 00:03:17 | 00:03:22 | everything step by step of what you need |
| 00:03:19 | 00:03:24 | to know about facebook ads in 2021 |
| 00:03:22 | 00:03:26 | all of my strategies and all of my |
| 00:03:24 | 00:03:28 | proven processes that i use with my |
| 00:03:26 | 00:03:30 | students and with all my stores |
| 00:03:28 | 00:03:32 | and there are very limited spots left in |
| 00:03:30 | 00:03:33 | my case study slash one-on-one |
| 00:03:32 | 00:03:35 | mentorship for the month of june |
| 00:03:33 | 00:03:36 | if you're looking to be your own boss |
| 00:03:35 | 00:03:37 | and create a profitable e-commerce |
| 00:03:36 | 00:03:38 | business |
| 00:03:37 | 00:03:40 | start creating passive income that can |
| 00:03:38 | 00:03:42 | be a direct reflection of you creating |
| 00:03:40 | 00:03:42 | generational wealth for you and your |
| 00:03:42 | 00:03:44 | family |
| 00:03:42 | 00:03:46 | and make an extra five to ten thousand |
| 00:03:44 | 00:03:47 | dollars a month while doing so you guys |
| 00:03:46 | 00:03:48 | can apply for the limited spots by going |
| 00:03:47 | 00:03:51 | to my instagram |
| 00:03:48 | 00:03:53 | ac underscore hampton and dm me the word |
| 00:03:51 | 00:03:54 | results or you guys can apply at |
| 00:03:53 | 00:03:56 | supremecom.com |
| 00:03:54 | 00:03:58 | so now let's go ahead and cover the |
| 00:03:56 | 00:03:59 | actual setup of facebook ads |
| 00:03:58 | 00:04:01 | so the first thing we do is we start off |
| 00:03:59 | 00:04:02 | with our business suite |
| 00:04:01 | 00:04:05 | the business suite is where you manage |
| 00:04:02 | 00:04:05 | your business accounts think of it as |
| 00:04:05 | 00:04:07 | the |
| 00:04:05 | 00:04:09 | umbrella of everything and everything |
| 00:04:07 | 00:04:10 | else that i'm about to mention falls |
| 00:04:09 | 00:04:12 | right under that |
| 00:04:10 | 00:04:13 | next we have our ads manager this right |
| 00:04:12 | 00:04:15 | here is the |
| 00:04:13 | 00:04:17 | host of all of your accounts so this is |
| 00:04:15 | 00:04:19 | where you create different ad accounts |
| 00:04:17 | 00:04:20 | for whatever store you're running for |
| 00:04:19 | 00:04:22 | whatever product you're running or for |
| 00:04:20 | 00:04:24 | whatever client you're helping out |
| 00:04:22 | 00:04:26 | next we have the ad account and this is |
| 00:04:24 | 00:04:27 | where you actually manage your |
| 00:04:26 | 00:04:28 | advertisements |
| 00:04:27 | 00:04:30 | and right here make sure that you are |
| 00:04:28 | 00:04:32 | not using your personal ad account |
| 00:04:30 | 00:04:34 | because one you want to make sure that |
| 00:04:32 | 00:04:34 | you are separating yourself from your |
| 00:04:34 | 00:04:36 | business |
| 00:04:34 | 00:04:38 | and two if it gets disabled you will |
| 00:04:36 | 00:04:39 | never be able to transfer over that data |
| 00:04:38 | 00:04:41 | at all the next |
| 00:04:39 | 00:04:43 | is the ad campaign this is where you |
| 00:04:41 | 00:04:45 | decide what type of ads you're trying to |
| 00:04:43 | 00:04:46 | run and what type of campaign you're |
| 00:04:45 | 00:04:47 | trying to use |
| 00:04:46 | 00:04:50 | and right here what i like to always use |
| 00:04:47 | 00:04:53 | and what i recommend is conversion ads |
| 00:04:50 | 00:04:54 | the next is the ad sets where and when |
| 00:04:53 | 00:04:56 | of your facebook advertising so this is |
| 00:04:54 | 00:04:57 | how you're able to target |
| 00:04:56 | 00:05:00 | all the different users and be in |
| 00:04:57 | 00:05:02 | control of your own marketing |
| 00:05:00 | 00:05:04 | and lastly and most importantly the ads |
| 00:05:02 | 00:05:06 | this is where your actual creatives |
| 00:05:04 | 00:05:08 | either videos or pictures |
| 00:05:06 | 00:05:09 | this is where you put them at so for |
| 00:05:08 | 00:05:10 | example this is kind of what the |
| 00:05:09 | 00:05:12 | structure |
| 00:05:10 | 00:05:14 | looks like you see an ad campaign you |
| 00:05:12 | 00:05:16 | have three different ad sets in there |
| 00:05:14 | 00:05:18 | and these ad sets are typically just |
| 00:05:16 | 00:05:20 | different interests that you're testing |
| 00:05:18 | 00:05:22 | and then right under your ad set follows |
| 00:05:20 | 00:05:23 | the advertisement |
| 00:05:22 | 00:05:25 | so again this is all the different |
| 00:05:23 | 00:05:28 | creatives that you use |
| 00:05:25 | 00:05:29 | you can use pictures you can use videos |
| 00:05:28 | 00:05:31 | but i typically |
| 00:05:29 | 00:05:33 | always like to use videos and then i |
| 00:05:31 | 00:05:34 | like to re-target my individuals with |
| 00:05:33 | 00:05:35 | pictures down the road |
| 00:05:34 | 00:05:37 | so let's just act like we're selling a |
| 00:05:35 | 00:05:38 | dog bed if i was to be able to sell a |
| 00:05:37 | 00:05:39 | dog bed |
| 00:05:38 | 00:05:41 | right now this is how the campaign would |
| 00:05:39 | 00:05:43 | be structured so the ad campaign is |
| 00:05:41 | 00:05:45 | going to be called just dog bed |
| 00:05:43 | 00:05:46 | and then again we're always testing out |
| 00:05:45 | 00:05:48 | different interests |
| 00:05:46 | 00:05:49 | and the interest is what falls inside of |
| 00:05:48 | 00:05:51 | the ad sets |
| 00:05:49 | 00:05:52 | so for example in ad asset 1 i would |
| 00:05:51 | 00:05:55 | have dog park |
| 00:05:52 | 00:05:57 | ad set 2 i would have dogs in asset 3 i |
| 00:05:55 | 00:05:59 | would try petco |
| 00:05:57 | 00:06:00 | why because all these interests go |
| 00:05:59 | 00:06:01 | exactly with the product that i'm |
| 00:06:00 | 00:06:03 | testing |
| 00:06:01 | 00:06:04 | and right under my assets again follows |
| 00:06:03 | 00:06:05 | my advertisements |
| 00:06:04 | 00:06:07 | and this is where i would keep my |
| 00:06:05 | 00:06:09 | winning creative and i always use the |
| 00:06:07 | 00:06:12 | same picture or same video across |
| 00:06:09 | 00:06:12 | all of my ad sets so i'm not skewing my |
| 00:06:12 | 00:06:14 | data |
| 00:06:12 | 00:06:16 | so right here for example you can see |
| 00:06:14 | 00:06:18 | i'm using one winning creative |
| 00:06:16 | 00:06:20 | across all of my ad sets you never know |
| 00:06:18 | 00:06:22 | what's going to work for you |
| 00:06:20 | 00:06:23 | until you test it out and the easiest |
| 00:06:22 | 00:06:24 | way to be successful with facebook |
| 00:06:23 | 00:06:26 | advertising |
| 00:06:24 | 00:06:27 | is taking the what ifs and literally |
| 00:06:26 | 00:06:31 | just throwing them out the window |
| 00:06:27 | 00:06:32 | your opinion my opinion your friends and |
| 00:06:31 | 00:06:34 | family's opinions |
| 00:06:32 | 00:06:36 | they don't matter the only thing that |
| 00:06:34 | 00:06:38 | matters is data |
| 00:06:36 | 00:06:40 | and we have to be able to test out to be |
| 00:06:38 | 00:06:41 | able to gather data to see what is |
| 00:06:40 | 00:06:43 | working for us |
| 00:06:41 | 00:06:44 | and that is exactly why we test out |
| 00:06:43 | 00:06:46 | different interests |
| 00:06:44 | 00:06:47 | so that we can continue to find winning |
| 00:06:46 | 00:06:49 | audiences and push |
| 00:06:47 | 00:06:51 | towards the people who actually enjoy |
| 00:06:49 | 00:06:52 | our products but you can't actually sell |
| 00:06:51 | 00:06:54 | anything |
| 00:06:52 | 00:06:55 | until you set up your business manager |
| 00:06:54 | 00:06:56 | so let's go ahead and jump right into |
| 00:06:55 | 00:06:57 | that |
| 00:06:56 | 00:06:59 | so the first thing you're going to do is |
| 00:06:57 | 00:07:00 | come right over here to |
| 00:06:59 | 00:07:01 | business.facebook.com |
| 00:07:00 | 00:07:03 | and as you guys can see this is where |
| 00:07:01 | 00:07:04 | you're able to create your business |
| 00:07:03 | 00:07:06 | manager |
| 00:07:04 | 00:07:08 | which manages your ad accounts your |
| 00:07:06 | 00:07:11 | pages and the people who work for them |
| 00:07:08 | 00:07:12 | all in one place for free so you simply |
| 00:07:11 | 00:07:14 | just come over here |
| 00:07:12 | 00:07:15 | click create account name off your |
| 00:07:14 | 00:07:18 | business |
| 00:07:15 | 00:07:20 | and just put your business email in here |
| 00:07:18 | 00:07:21 | and then you just click submit |
| 00:07:20 | 00:07:22 | but because i already created a business |
| 00:07:21 | 00:07:23 | manager we're going to go ahead and skip |
| 00:07:22 | 00:07:25 | that part |
| 00:07:23 | 00:07:27 | and after you click submit it's going to |
| 00:07:25 | 00:07:29 | bring you to a page just like this |
| 00:07:27 | 00:07:30 | and this is considered your facebook |
| 00:07:29 | 00:07:32 | business suite |
| 00:07:30 | 00:07:34 | so remember this is the top of the |
| 00:07:32 | 00:07:36 | entire funnel the |
| 00:07:34 | 00:07:37 | umbrella so after you create your |
| 00:07:36 | 00:07:39 | facebook business suite you now have to |
| 00:07:37 | 00:07:41 | be able to set yourself up to actually |
| 00:07:39 | 00:07:42 | run your first advertisement so come |
| 00:07:41 | 00:07:46 | over here to settings |
| 00:07:42 | 00:07:47 | more business settings and the first |
| 00:07:46 | 00:07:49 | button that you see |
| 00:07:47 | 00:07:51 | is people and users so this is where |
| 00:07:49 | 00:07:52 | you're able to add different admins on |
| 00:07:51 | 00:07:54 | your account |
| 00:07:52 | 00:07:56 | or be able to add a business that you're |
| 00:07:54 | 00:07:57 | running advertisements for |
| 00:07:56 | 00:07:59 | but you're able to gather all the people |
| 00:07:57 | 00:08:01 | and users who are using this ad account |
| 00:07:59 | 00:08:03 | and putting them all in one place |
| 00:08:01 | 00:08:04 | so if you're doing a business alone |
| 00:08:03 | 00:08:06 | you're probably thinking well you don't |
| 00:08:04 | 00:08:07 | need anybody else here besides yourself |
| 00:08:06 | 00:08:09 | but i'm letting you know right now that |
| 00:08:07 | 00:08:10 | is one of the biggest mistakes that i |
| 00:08:09 | 00:08:11 | ever made |
| 00:08:10 | 00:08:13 | so a huge piece of advice that i have |
| 00:08:11 | 00:08:15 | for you is make sure that you always |
| 00:08:13 | 00:08:17 | have backups on your account can just be |
| 00:08:15 | 00:08:19 | another facebook profile you have or |
| 00:08:17 | 00:08:20 | maybe some friends or some family |
| 00:08:19 | 00:08:22 | but always make sure that you have |
| 00:08:20 | 00:08:23 | backups in case that you cannot be able |
| 00:08:22 | 00:08:25 | to access your profile |
| 00:08:23 | 00:08:26 | so to be able to add users you simply |
| 00:08:25 | 00:08:28 | just come over here to add |
| 00:08:26 | 00:08:30 | then you enter the email address of |
| 00:08:28 | 00:08:30 | whatever user you're wanting to be able |
| 00:08:30 | 00:08:33 | to add |
| 00:08:30 | 00:08:34 | so for example we would add that and |
| 00:08:33 | 00:08:37 | then we would give |
| 00:08:34 | 00:08:38 | admin access and then simply just click |
| 00:08:37 | 00:08:39 | next |
| 00:08:38 | 00:08:41 | so after clicking next you just click |
| 00:08:39 | 00:08:43 | the invite button and then simply you |
| 00:08:41 | 00:08:43 | have another user on your account for |
| 00:08:43 | 00:08:45 | backups |
| 00:08:43 | 00:08:47 | next as we scroll down we come over here |
| 00:08:45 | 00:08:49 | to pages so you have your business where |
| 00:08:47 | 00:08:50 | you want to be able to advertise on so |
| 00:08:49 | 00:08:51 | this is where you add your facebook |
| 00:08:50 | 00:08:52 | business page |
| 00:08:51 | 00:08:54 | but if you're also running ads for a |
| 00:08:52 | 00:08:55 | business this is exactly where you can |
| 00:08:54 | 00:08:57 | just take their information |
| 00:08:55 | 00:08:58 | and add it right to your ad account so |
| 00:08:57 | 00:09:00 | to simply add a page just come over here |
| 00:08:58 | 00:09:02 | click add a page |
| 00:09:00 | 00:09:04 | and then you enter the facebook page or |
| 00:09:02 | 00:09:04 | the url of whatever page you're trying |
| 00:09:04 | 00:09:06 | to advertise |
| 00:09:04 | 00:09:08 | on so now that we created our business |
| 00:09:06 | 00:09:09 | page the next thing we're going to do is |
| 00:09:08 | 00:09:10 | create our ad account |
| 00:09:09 | 00:09:12 | so now you just click on add accounts |
| 00:09:10 | 00:09:14 | over here click add and then create a |
| 00:09:12 | 00:09:16 | new ad account |
| 00:09:14 | 00:09:18 | so you can name this whatever you want |
| 00:09:16 | 00:09:19 | make sure the time zone is in the same |
| 00:09:18 | 00:09:21 | time zone you are |
| 00:09:19 | 00:09:22 | make sure it's us dollars add it to your |
| 00:09:21 | 00:09:24 | ad account |
| 00:09:22 | 00:09:26 | so then right after that the same admins |
| 00:09:24 | 00:09:28 | that you added at the beginning of this |
| 00:09:26 | 00:09:30 | you just assign the roles straight on |
| 00:09:28 | 00:09:31 | here so you just click on the names and |
| 00:09:30 | 00:09:33 | you just click assign |
| 00:09:31 | 00:09:35 | and then it should say something like |
| 00:09:33 | 00:09:36 | this account successfully created |
| 00:09:35 | 00:09:38 | that's when you know we're moving on to |
| 00:09:36 | 00:09:39 | the right direction so now that you |
| 00:09:38 | 00:09:41 | created this ad account the next thing |
| 00:09:39 | 00:09:41 | you need to do is just add your payment |
| 00:09:41 | 00:09:44 | information |
| 00:09:41 | 00:09:46 | click add payment info you can be able |
| 00:09:44 | 00:09:48 | to use business manager payment |
| 00:09:46 | 00:09:50 | you can use your debit or credit card |
| 00:09:48 | 00:09:52 | you can use paypal you can use |
| 00:09:50 | 00:09:53 | online banking so now that i entered my |
| 00:09:52 | 00:09:55 | payment information the next thing i'm |
| 00:09:53 | 00:09:56 | going to do is just enter my business |
| 00:09:55 | 00:09:58 | information |
| 00:09:56 | 00:10:00 | so for example this business supreme |
| 00:09:58 | 00:10:02 | ecom the business address |
| 00:10:00 | 00:10:04 | and then after entering your business |
| 00:10:02 | 00:10:06 | address you simply just click save |
| 00:10:04 | 00:10:08 | and now you are an owner of a brand new |
| 00:10:06 | 00:10:10 | ad account congratulations and before i |
| 00:10:08 | 00:10:11 | continue i know that there can be |
| 00:10:10 | 00:10:13 | information overload |
| 00:10:11 | 00:10:15 | especially as a beginner but if you guys |
| 00:10:13 | 00:10:15 | have any questions about this video at |
| 00:10:15 | 00:10:16 | all |
| 00:10:15 | 00:10:18 | or you're feeling like you're stuck and |
| 00:10:16 | 00:10:20 | you need to get over that roadblock i'm |
| 00:10:18 | 00:10:20 | here to help you guys out in any way |
| 00:10:20 | 00:10:22 | possible |
| 00:10:20 | 00:10:24 | just go to my instagram ac underscore |
| 00:10:22 | 00:10:26 | hampton if you have any questions |
| 00:10:24 | 00:10:28 | and dm me the word youtube so i can be |
| 00:10:26 | 00:10:30 | able to help you guys out remember it's |
| 00:10:28 | 00:10:30 | not about how much money you can make in |
| 00:10:30 | 00:10:32 | this world |
| 00:10:30 | 00:10:34 | but how much knowledge you can teach |
| 00:10:32 | 00:10:36 | others to be able to change their lives |
| 00:10:34 | 00:10:37 | so after creating your ad account this |
| 00:10:36 | 00:10:37 | is the screen that you're now going to |
| 00:10:37 | 00:10:39 | be on |
| 00:10:37 | 00:10:41 | we've now created our business manager |
| 00:10:39 | 00:10:44 | we now created our ad account |
| 00:10:41 | 00:10:45 | and now it's time to start advertising |
| 00:10:44 | 00:10:47 | now we have three core |
| 00:10:45 | 00:10:49 | elements of a facebook ad campaign you |
| 00:10:47 | 00:10:51 | can see we have campaigns |
| 00:10:49 | 00:10:53 | we have ad sets and we have ads the |
| 00:10:51 | 00:10:54 | campaign is going to be where you're |
| 00:10:53 | 00:10:56 | structuring what type of campaign you're |
| 00:10:54 | 00:10:57 | trying to be able to run |
| 00:10:56 | 00:10:59 | so we can check it out right here you |
| 00:10:57 | 00:11:00 | just click the create button then it's |
| 00:10:59 | 00:11:02 | showing you all the different type of |
| 00:11:00 | 00:11:05 | campaigns you can be able to run with |
| 00:11:02 | 00:11:06 | brand awareness reach traffic engagement |
| 00:11:05 | 00:11:08 | conversions |
| 00:11:06 | 00:11:10 | so an awareness campaign this allows you |
| 00:11:08 | 00:11:12 | to build awareness of your brand |
| 00:11:10 | 00:11:14 | a consideration campaign this allows you |
| 00:11:12 | 00:11:14 | to be able to get traffic onto your |
| 00:11:14 | 00:11:16 | website |
| 00:11:14 | 00:11:18 | be able to build trust from your brand |
| 00:11:16 | 00:11:20 | and then hopefully just purchase from |
| 00:11:18 | 00:11:21 | you and my by far favorite is |
| 00:11:20 | 00:11:22 | conversions |
| 00:11:21 | 00:11:24 | this is where you're able to actually |
| 00:11:22 | 00:11:26 | get purchases or get people to convert |
| 00:11:24 | 00:11:27 | for whatever action you're looking to be |
| 00:11:26 | 00:11:29 | able to convert with |
| 00:11:27 | 00:11:30 | and over here you know it's always |
| 00:11:29 | 00:11:33 | purchases and |
| 00:11:30 | 00:11:33 | all this is tracked with a thing called |
| 00:11:33 | 00:11:36 | a facebook |
| 00:11:33 | 00:11:38 | pixel and as you can see this is a piece |
| 00:11:36 | 00:11:40 | of a code for your website that lets you |
| 00:11:38 | 00:11:41 | measure optimize and build audiences for |
| 00:11:40 | 00:11:44 | your ad campaigns |
| 00:11:41 | 00:11:46 | you can measure cross device conversions |
| 00:11:44 | 00:11:47 | you can optimize delivery for people who |
| 00:11:46 | 00:11:48 | are likely to take an action on your |
| 00:11:47 | 00:11:50 | store |
| 00:11:48 | 00:11:51 | and most importantly create custom |
| 00:11:50 | 00:11:53 | audiences around these people |
| 00:11:51 | 00:11:54 | and that is why the facebook pixel is |
| 00:11:53 | 00:11:56 | literally so important |
| 00:11:54 | 00:11:58 | it allows you to see and read all the |
| 00:11:56 | 00:12:00 | data of your customers |
| 00:11:58 | 00:12:01 | and use it to attract more and more |
| 00:12:00 | 00:12:02 | customers |
| 00:12:01 | 00:12:04 | your facebook pixel is going to be your |
| 00:12:02 | 00:12:06 | best friend and it's the most important |
| 00:12:04 | 00:12:08 | part of advertising to not just see what |
| 00:12:06 | 00:12:10 | the actions that people are having on |
| 00:12:08 | 00:12:11 | your website but also with your videos |
| 00:12:10 | 00:12:13 | in your advertisements see their |
| 00:12:11 | 00:12:14 | behaviors and most importantly track |
| 00:12:13 | 00:12:16 | their conversions |
| 00:12:14 | 00:12:17 | this also allows you to see how much |
| 00:12:16 | 00:12:18 | you're spending what you're making back |
| 00:12:17 | 00:12:20 | in return |
| 00:12:18 | 00:12:22 | and seeing the overall return on |
| 00:12:20 | 00:12:23 | investment to be able to add your pixel |
| 00:12:22 | 00:12:24 | to your store you just simply come over |
| 00:12:23 | 00:12:26 | here |
| 00:12:24 | 00:12:27 | and click on these three dots click on |
| 00:12:26 | 00:12:29 | business settings |
| 00:12:27 | 00:12:31 | then you just scroll down over here to |
| 00:12:29 | 00:12:33 | data sources go to pixels |
| 00:12:31 | 00:12:35 | then you just click over here to add |
| 00:12:33 | 00:12:36 | click continue |
| 00:12:35 | 00:12:38 | and then set up your pixel now so the |
| 00:12:36 | 00:12:40 | easiest way you can be able to do this |
| 00:12:38 | 00:12:41 | is just click add code using a partner |
| 00:12:40 | 00:12:44 | integration |
| 00:12:41 | 00:12:46 | scroll down to shopify and then you just |
| 00:12:44 | 00:12:47 | simply follow these instructions |
| 00:12:46 | 00:12:49 | if you just follow these instructions |
| 00:12:47 | 00:12:50 | step by step you'll be able to set up |
| 00:12:49 | 00:12:51 | your facebook pixel in less than five |
| 00:12:50 | 00:12:52 | minutes |
| 00:12:51 | 00:12:54 | so the first thing you're gonna do is |
| 00:12:52 | 00:12:56 | connect your shopify account to facebook |
| 00:12:54 | 00:12:59 | then you enter your website url right |
| 00:12:56 | 00:13:00 | here send test traffic |
| 00:12:59 | 00:13:02 | and then it just gives you a code and |
| 00:13:00 | 00:13:03 | you just add that code right on shopify |
| 00:13:02 | 00:13:05 | to start tracking all of your |
| 00:13:03 | 00:13:07 | conversions so now that you have your |
| 00:13:05 | 00:13:08 | pixel actually added to your store it's |
| 00:13:07 | 00:13:10 | time to be able to run |
| 00:13:08 | 00:13:12 | our first campaign so simply come over |
| 00:13:10 | 00:13:14 | here to create |
| 00:13:12 | 00:13:15 | and remember i always use conversion as |
| 00:13:14 | 00:13:18 | so i click conversions |
| 00:13:15 | 00:13:19 | and then continue so this is now where |
| 00:13:18 | 00:13:21 | you're setting |
| 00:13:19 | 00:13:22 | up your first campaign which is very |
| 00:13:21 | 00:13:23 | similar to what i showed you guys |
| 00:13:22 | 00:13:25 | earlier |
| 00:13:23 | 00:13:27 | so setting a campaign with different ad |
| 00:13:25 | 00:13:29 | sets with one winning creative |
| 00:13:27 | 00:13:30 | and for this example i'm going to use a |
| 00:13:29 | 00:13:32 | neck car |
| 00:13:30 | 00:13:33 | pillow so the campaign name is literally |
| 00:13:32 | 00:13:34 | going to be the exact name of the |
| 00:13:33 | 00:13:37 | product |
| 00:13:34 | 00:13:41 | neck car pillow what i like to do is run |
| 00:13:37 | 00:13:42 | a cbo a cbo stands for campaign budget |
| 00:13:41 | 00:13:44 | optimization |
| 00:13:42 | 00:13:45 | and i like to set this at a hundred |
| 00:13:44 | 00:13:47 | dollars |
| 00:13:45 | 00:13:49 | and if you guys don't understand the |
| 00:13:47 | 00:13:51 | difference there's cbo's and there's |
| 00:13:49 | 00:13:53 | abos a cbo is a campaign budget |
| 00:13:51 | 00:13:55 | optimization and an |
| 00:13:53 | 00:13:56 | is an ad set budget optimization which |
| 00:13:55 | 00:13:59 | is very similar to this |
| 00:13:56 | 00:14:01 | right here so with the cbo it's going to |
| 00:13:59 | 00:14:02 | put the budget at your campaign level |
| 00:14:01 | 00:14:04 | and disperse it amongst your best |
| 00:14:02 | 00:14:06 | performing ad sets |
| 00:14:04 | 00:14:07 | what an does is it sets the budget |
| 00:14:06 | 00:14:09 | on the ad set level |
| 00:14:07 | 00:14:11 | and all of them are being spent equally |
| 00:14:09 | 00:14:12 | so you can see right here with the |
| 00:14:11 | 00:14:15 | you're setting a 10 |
| 00:14:12 | 00:14:16 | budget across all of your ad sets and |
| 00:14:15 | 00:14:18 | you just hope that you know one is going |
| 00:14:16 | 00:14:19 | to do better than another |
| 00:14:18 | 00:14:21 | with a cbo you're setting that same |
| 00:14:19 | 00:14:22 | budget on the campaign level |
| 00:14:21 | 00:14:24 | and you let it disperse amongst your |
| 00:14:22 | 00:14:26 | best performing ad sets |
| 00:14:24 | 00:14:28 | so you can see this one spent 18 bucks |
| 00:14:26 | 00:14:29 | this 127 this one spent five |
| 00:14:28 | 00:14:31 | but it's been more on the best |
| 00:14:29 | 00:14:33 | performing ad sets to get you more |
| 00:14:31 | 00:14:33 | conversions so i like to start off with |
| 00:14:33 | 00:14:35 | that |
| 00:14:33 | 00:14:38 | and this is now where we're on the ad |
| 00:14:35 | 00:14:40 | set level so we come over here |
| 00:14:38 | 00:14:41 | we're gonna name our ad set after the |
| 00:14:40 | 00:14:43 | interest that we're about to choose |
| 00:14:41 | 00:14:45 | and remember we are testing out this car |
| 00:14:43 | 00:14:47 | seat neck pillow so this is the type of |
| 00:14:45 | 00:14:47 | interest that i'm gonna start thinking |
| 00:14:47 | 00:14:49 | of |
| 00:14:47 | 00:14:50 | to know what direction i should go with |
| 00:14:49 | 00:14:52 | my advertising |
| 00:14:50 | 00:14:53 | so the first thing we're gonna do is |
| 00:14:52 | 00:14:54 | we're gonna scroll down to budget and |
| 00:14:53 | 00:14:56 | schedule |
| 00:14:54 | 00:14:58 | so i like to start all of my ad sets at |
| 00:14:56 | 00:15:00 | midnight the following night so 12 |
| 00:14:58 | 00:15:02 | dollars |
| 00:15:00 | 00:15:03 | and then you click show more options and |
| 00:15:02 | 00:15:06 | this is going to show you |
| 00:15:03 | 00:15:07 | ad set spin limits so this is a very |
| 00:15:06 | 00:15:10 | important part so listen up |
| 00:15:07 | 00:15:12 | i always set ad set spend limits |
| 00:15:10 | 00:15:13 | whenever i'm running a cbo |
| 00:15:12 | 00:15:15 | this allows me to not just be able to |
| 00:15:13 | 00:15:17 | control my assets |
| 00:15:15 | 00:15:19 | but control my winners as well so what i |
| 00:15:17 | 00:15:21 | like to do is be able to allocate half |
| 00:15:19 | 00:15:23 | of my budget towards my ad sets |
| 00:15:21 | 00:15:25 | and the other half of my budget towards |
| 00:15:23 | 00:15:27 | my best performing assets |
| 00:15:25 | 00:15:29 | as we scroll down we like to choose our |
| 00:15:27 | 00:15:31 | locations i like to use the top five |
| 00:15:29 | 00:15:34 | countries |
| 00:15:31 | 00:15:35 | so united states united kingdom if you |
| 00:15:34 | 00:15:40 | can use united kingdom |
| 00:15:35 | 00:15:43 | australia canada and new zealand |
| 00:15:40 | 00:15:44 | as we scroll down age i love to do 21 |
| 00:15:43 | 00:15:46 | through 65 |
| 00:15:44 | 00:15:48 | instead of 18 through 65 and the reason |
| 00:15:46 | 00:15:50 | why is because i haven't seen the age |
| 00:15:48 | 00:15:51 | group of 18 through 21 |
| 00:15:50 | 00:15:53 | ever really bringing me a lot of money |
| 00:15:51 | 00:15:55 | and now we scroll down to |
| 00:15:53 | 00:15:56 | detail targeting which is the bread and |
| 00:15:55 | 00:15:58 | butter of our business |
| 00:15:56 | 00:16:00 | and this is where we test out different |
| 00:15:58 | 00:16:01 | types of interest and before we even |
| 00:16:00 | 00:16:03 | type anything over here you want to make |
| 00:16:01 | 00:16:04 | sure you always turn this button off |
| 00:16:03 | 00:16:06 | right here |
| 00:16:04 | 00:16:07 | so i'm testing out a car seat neck |
| 00:16:06 | 00:16:09 | cushion |
| 00:16:07 | 00:16:11 | so i'll just come over here to ad set |
| 00:16:09 | 00:16:13 | and then i'll just write driving |
| 00:16:11 | 00:16:15 | and then after picking whatever interest |
| 00:16:13 | 00:16:15 | you want you want to name your ad set |
| 00:16:15 | 00:16:17 | after that |
| 00:16:15 | 00:16:18 | so because i chose driving i'm going to |
| 00:16:17 | 00:16:21 | name my ad set |
| 00:16:18 | 00:16:22 | driving so everything is being able to |
| 00:16:21 | 00:16:23 | be linked together |
| 00:16:22 | 00:16:25 | and you can see it gave me a potential |
| 00:16:23 | 00:16:27 | reach audience size of |
| 00:16:25 | 00:16:30 | 20 million and i like to be able to keep |
| 00:16:27 | 00:16:32 | my audience size between 3 million |
| 00:16:30 | 00:16:33 | and 60 million so this one works |
| 00:16:32 | 00:16:35 | perfectly |
| 00:16:33 | 00:16:38 | and we're only going to test out one |
| 00:16:35 | 00:16:39 | interest with each individual ad set |
| 00:16:38 | 00:16:41 | you're never going to stack anything on |
| 00:16:39 | 00:16:43 | top of each other as we scroll down |
| 00:16:41 | 00:16:44 | we're going to do show more options |
| 00:16:43 | 00:16:46 | and i like to put english right there |
| 00:16:44 | 00:16:47 | because i only want to show my |
| 00:16:46 | 00:16:48 | advertisements to people who can |
| 00:16:47 | 00:16:50 | actually read it |
| 00:16:48 | 00:16:52 | and the last step is clicking your |
| 00:16:50 | 00:16:54 | placements and i always like to use |
| 00:16:52 | 00:16:56 | automatik placements as it's already |
| 00:16:54 | 00:16:57 | recommended by facebook but ultimately |
| 00:16:56 | 00:16:59 | it gives me a lot cheaper traffic |
| 00:16:57 | 00:17:01 | and way better conversions and then you |
| 00:16:59 | 00:17:03 | simply just click next |
| 00:17:01 | 00:17:04 | and now we are on the ad level so i like |
| 00:17:03 | 00:17:07 | to name my ad |
| 00:17:04 | 00:17:08 | new ad number one and this is where you |
| 00:17:07 | 00:17:10 | add your winning creative |
| 00:17:08 | 00:17:13 | so you simply just scroll down you click |
| 00:17:10 | 00:17:15 | add media add video |
| 00:17:13 | 00:17:16 | or image whatever you're using and the |
| 00:17:15 | 00:17:18 | next thing we're going to do is add our |
| 00:17:16 | 00:17:19 | primary text our headline and our |
| 00:17:18 | 00:17:21 | description |
| 00:17:19 | 00:17:23 | and remember i'm no copywriter i don't |
| 00:17:21 | 00:17:24 | know if you guys are copywriters but i |
| 00:17:23 | 00:17:26 | don't try to reinvent the wheel |
| 00:17:24 | 00:17:29 | so here's one of my biggest competitors |
| 00:17:26 | 00:17:30 | that i have and as you guys can see here |
| 00:17:29 | 00:17:32 | is their primary text |
| 00:17:30 | 00:17:33 | here's their headline and here is their |
| 00:17:32 | 00:17:35 | description |
| 00:17:33 | 00:17:37 | so i'm not going to copy it exactly but |
| 00:17:35 | 00:17:38 | i'm also not going to try to think of |
| 00:17:37 | 00:17:40 | what's going to work |
| 00:17:38 | 00:17:42 | i'm just going to allow it's working for |
| 00:17:40 | 00:17:43 | others to continue to work for me |
| 00:17:42 | 00:17:45 | and that's exactly what i did with |
| 00:17:43 | 00:17:47 | writing this primary text as you can see |
| 00:17:45 | 00:17:49 | i didn't switch up too much but i did |
| 00:17:47 | 00:17:50 | switch some words here and there so i'm |
| 00:17:49 | 00:17:52 | able to be in control |
| 00:17:50 | 00:17:54 | and have my own ad copy here's the |
| 00:17:52 | 00:17:56 | headline |
| 00:17:54 | 00:17:58 | and here's the description just doing it |
| 00:17:56 | 00:18:00 | better than the competition |
| 00:17:58 | 00:18:01 | next you scroll down and you enter your |
| 00:18:00 | 00:18:03 | website url |
| 00:18:01 | 00:18:05 | and this website url is going to be the |
| 00:18:03 | 00:18:07 | landing page of your product |
| 00:18:05 | 00:18:08 | so it's not going to be the home page |
| 00:18:07 | 00:18:09 | it's going to be the landing page of |
| 00:18:08 | 00:18:12 | your product |
| 00:18:09 | 00:18:13 | because 95 of your traffic is going to |
| 00:18:12 | 00:18:15 | come directly to there |
| 00:18:13 | 00:18:16 | and either purchase or be able to |
| 00:18:15 | 00:18:18 | continue to look around |
| 00:18:16 | 00:18:20 | and the last step is coming to this call |
| 00:18:18 | 00:18:22 | to action and changing it to shop now |
| 00:18:20 | 00:18:24 | and you have successfully set up your |
| 00:18:22 | 00:18:25 | first advertisement so this is one way |
| 00:18:24 | 00:18:27 | to be able to advertise |
| 00:18:25 | 00:18:29 | is use the competitors advertisement as |
| 00:18:27 | 00:18:31 | long as it doesn't have any watermarks |
| 00:18:29 | 00:18:33 | and as long as it's not copyrighted |
| 00:18:31 | 00:18:35 | you can be able to use it but that is |
| 00:18:33 | 00:18:37 | not how we wipe out our competition |
| 00:18:35 | 00:18:39 | i always recommend starting off with |
| 00:18:37 | 00:18:40 | your own winning creative |
| 00:18:39 | 00:18:43 | and the best way to do that is use a |
| 00:18:40 | 00:18:46 | professional so my private agent is |
| 00:18:43 | 00:18:47 | dropshipmedia.com and you guys can use |
| 00:18:46 | 00:18:50 | my private agent and get 10 |
| 00:18:47 | 00:18:52 | off your first customized creative by |
| 00:18:50 | 00:18:53 | using the code alex code10 |
| 00:18:52 | 00:18:55 | and let me show you guys exactly how i |
| 00:18:53 | 00:18:57 | structure my winning creatives |
| 00:18:55 | 00:18:59 | and it's as simple as a strength and |
| 00:18:57 | 00:19:00 | weakness list so i simply come to the |
| 00:18:59 | 00:19:02 | advertisement of the competitor |
| 00:19:00 | 00:19:04 | and i make five strengths and i make |
| 00:19:02 | 00:19:06 | five weaknesses of what they're doing |
| 00:19:04 | 00:19:08 | well and what they can improve on so |
| 00:19:06 | 00:19:10 | let's go ahead and check out the video |
| 00:19:08 | 00:19:11 | okay so we see some people driving best |
| 00:19:10 | 00:19:14 | car net cushion |
| 00:19:11 | 00:19:15 | ever they're showing some guys and women |
| 00:19:14 | 00:19:17 | using it |
| 00:19:15 | 00:19:19 | it's kind of like the same clip a little |
| 00:19:17 | 00:19:21 | bit just text here and there on there |
| 00:19:19 | 00:19:23 | feel soft and comfortable so have some |
| 00:19:21 | 00:19:25 | features and benefits and |
| 00:19:23 | 00:19:26 | looks like that's about it so lucky for |
| 00:19:25 | 00:19:27 | you already created a strength and |
| 00:19:26 | 00:19:29 | weakness list of this |
| 00:19:27 | 00:19:31 | so some of the strains are they show |
| 00:19:29 | 00:19:33 | women and men using this product |
| 00:19:31 | 00:19:34 | they're showing before and after clips |
| 00:19:33 | 00:19:36 | of the guy showing his neck being |
| 00:19:34 | 00:19:36 | relieved after he put the cushion on the |
| 00:19:36 | 00:19:38 | seat |
| 00:19:36 | 00:19:40 | they're actually showing great imagery |
| 00:19:38 | 00:19:41 | of the product being used they're |
| 00:19:40 | 00:19:43 | showing different vehicles and different |
| 00:19:41 | 00:19:44 | people using it which shows different |
| 00:19:43 | 00:19:46 | types of diversification |
| 00:19:44 | 00:19:48 | of how this product can be used and who |
| 00:19:46 | 00:19:49 | it can be used with and they have a very |
| 00:19:48 | 00:19:51 | strong thumbnail but |
| 00:19:49 | 00:19:53 | what is wiping out our competition if we |
| 00:19:51 | 00:19:55 | can't see what there is to fix |
| 00:19:53 | 00:19:57 | and they have a lot so the first is they |
| 00:19:55 | 00:19:59 | need a better scroll stopper |
| 00:19:57 | 00:20:00 | and a scroll stopper is the first three |
| 00:19:59 | 00:20:02 | seconds of a video |
| 00:20:00 | 00:20:06 | so for example their scroll stopper is |
| 00:20:02 | 00:20:08 | this car seat headrest neck rest cushion |
| 00:20:06 | 00:20:09 | it just shows the product that's |
| 00:20:08 | 00:20:11 | literally it so i like to start off with |
| 00:20:09 | 00:20:13 | a huge attention grabber here and a |
| 00:20:11 | 00:20:14 | problem solving statement |
| 00:20:13 | 00:20:17 | the second thing they need is a |
| 00:20:14 | 00:20:18 | watermark the third is there is no call |
| 00:20:17 | 00:20:20 | to action |
| 00:20:18 | 00:20:21 | so i really don't even know where to buy |
| 00:20:20 | 00:20:22 | they should say click the shop now |
| 00:20:21 | 00:20:24 | button or |
| 00:20:22 | 00:20:26 | come to our website and get this deal i |
| 00:20:24 | 00:20:27 | mean there's no call to action |
| 00:20:26 | 00:20:29 | it definitely doesn't tok about the |
| 00:20:27 | 00:20:30 | features and benefits enough and lastly |
| 00:20:29 | 00:20:32 | there's no end clip |
| 00:20:30 | 00:20:34 | so i would simply just gather my |
| 00:20:32 | 00:20:36 | strength and weakness list and reach out |
| 00:20:34 | 00:20:37 | to dropshipmedia.com |
| 00:20:36 | 00:20:39 | and reaching out to her i'll say this is |
| 00:20:37 | 00:20:41 | the product that i'm testing |
| 00:20:39 | 00:20:42 | this is my competitor here's my strength |
| 00:20:41 | 00:20:43 | and weakness list |
| 00:20:42 | 00:20:45 | and i want to be able to wipe out my |
| 00:20:43 | 00:20:47 | competition doing so and then you just |
| 00:20:45 | 00:20:49 | get a winning creative back and then |
| 00:20:47 | 00:20:50 | that is how you're able to win the bid |
| 00:20:49 | 00:20:52 | and continue to wipe out your |
| 00:20:50 | 00:20:53 | competition with facebook advertising |
| 00:20:52 | 00:20:55 | so now that you've structured your first |
| 00:20:53 | 00:20:57 | asset and your first advertisement |
| 00:20:55 | 00:20:59 | now it's finishing setting up the entire |
| 00:20:57 | 00:21:01 | campaign and the best way to do so is |
| 00:20:59 | 00:21:03 | clicking duplicate |
| 00:21:01 | 00:21:04 | so i'm not going to put all my bang for |
| 00:21:03 | 00:21:06 | a buck into driving |
| 00:21:04 | 00:21:08 | why because i'm not 100 confident in |
| 00:21:06 | 00:21:10 | knowing that driving is going to work as |
| 00:21:08 | 00:21:12 | data is the only opinion but what i am |
| 00:21:10 | 00:21:14 | confident in is |
| 00:21:12 | 00:21:15 | is that this product is validated so if |
| 00:21:14 | 00:21:17 | i know that this product is validated i |
| 00:21:15 | 00:21:19 | know i can find a winning interest |
| 00:21:17 | 00:21:21 | by at least testing out different things |
| 00:21:19 | 00:21:22 | so i come over here and i duplicate this |
| 00:21:21 | 00:21:24 | nine times |
| 00:21:22 | 00:21:26 | so now i'm going to enter nine different |
| 00:21:24 | 00:21:27 | interests and they're all gonna go |
| 00:21:26 | 00:21:30 | towards that same winning creative |
| 00:21:27 | 00:21:31 | so we already did driving so now i'm |
| 00:21:30 | 00:21:32 | gonna take a suggestion and just maybe |
| 00:21:31 | 00:21:34 | try out family car |
| 00:21:32 | 00:21:36 | remember there's no right or wrong here |
| 00:21:34 | 00:21:38 | after doing that you want to get rid of |
| 00:21:36 | 00:21:38 | driving and you want to turn off this |
| 00:21:38 | 00:21:40 | button again |
| 00:21:38 | 00:21:42 | and then you just go to the next one and |
| 00:21:40 | 00:21:43 | then when you're done it should look a |
| 00:21:42 | 00:21:45 | little bit like this |
| 00:21:43 | 00:21:46 | so you guys see i have all these |
| 00:21:45 | 00:21:49 | different interests |
| 00:21:46 | 00:21:50 | all going towards the exact winning |
| 00:21:49 | 00:21:52 | creative that i found |
| 00:21:50 | 00:21:54 | and there's only one last step to do |
| 00:21:52 | 00:21:57 | before clicking publish |
| 00:21:54 | 00:21:58 | and that's setting a minimum spin so |
| 00:21:57 | 00:22:01 | what i like to do is i will scroll down |
| 00:21:58 | 00:22:03 | over here and go to show more options |
| 00:22:01 | 00:22:05 | and this is ad set spend limits and then |
| 00:22:03 | 00:22:05 | here i'm going to set five dollars |
| 00:22:05 | 00:22:08 | across |
| 00:22:05 | 00:22:10 | all of these ad sets so if i'm setting |
| 00:22:08 | 00:22:11 | ten assets with a five dollar minimum |
| 00:22:10 | 00:22:13 | spin |
| 00:22:11 | 00:22:15 | that's going to come out to 50 and if |
| 00:22:13 | 00:22:16 | you guys remember my campaign is at a |
| 00:22:15 | 00:22:19 | hundred dollar budget |
| 00:22:16 | 00:22:21 | so what that means is 50 is going to be |
| 00:22:19 | 00:22:24 | allocated towards all 10 of those assets |
| 00:22:21 | 00:22:25 | and the other 50 is going to spin across |
| 00:22:24 | 00:22:27 | the best performing ones |
| 00:22:25 | 00:22:29 | and that's how you take full advantage |
| 00:22:27 | 00:22:31 | and now you have officially set up and |
| 00:22:29 | 00:22:33 | structured your entire first campaign |
| 00:22:31 | 00:22:34 | and it's very important to be able to |
| 00:22:33 | 00:22:36 | set up your data so that you can be able |
| 00:22:34 | 00:22:37 | to read it efficiently |
| 00:22:36 | 00:22:39 | and it all comes down to the columns |
| 00:22:37 | 00:22:40 | that you select with facebook |
| 00:22:39 | 00:22:42 | and i want you guys to be able to be |
| 00:22:40 | 00:22:43 | successful with this so you guys can go |
| 00:22:42 | 00:22:45 | ahead and check out mine |
| 00:22:43 | 00:22:47 | so they do have all these different |
| 00:22:45 | 00:22:47 | columns that you can be able to choose |
| 00:22:47 | 00:22:50 | from |
| 00:22:47 | 00:22:51 | like performance setup delivery but i |
| 00:22:50 | 00:22:53 | like to structure my own |
| 00:22:51 | 00:22:54 | and you can do this by just customizing |
| 00:22:53 | 00:22:56 | your columns |
| 00:22:54 | 00:22:57 | customize columns and this is where |
| 00:22:56 | 00:22:59 | you're able to have fun |
| 00:22:57 | 00:23:02 | and you guys can take a pause right now |
| 00:22:59 | 00:23:03 | take a screenshot of this |
| 00:23:02 | 00:23:05 | and that is the columns that i use to be |
| 00:23:03 | 00:23:06 | able to set up and read my data |
| 00:23:05 | 00:23:08 | efficiently |
| 00:23:06 | 00:23:10 | so now that we have this campaign set up |
| 00:23:08 | 00:23:11 | now that we have our column set up we |
| 00:23:10 | 00:23:14 | simply just let it run |
| 00:23:11 | 00:23:15 | so i run each ad set to my break even |
| 00:23:14 | 00:23:17 | purchase |
| 00:23:15 | 00:23:19 | and to all of my kpis and if you're |
| 00:23:17 | 00:23:21 | wanting to know in depth about kpis and |
| 00:23:19 | 00:23:23 | knowing exactly when to cut your ad sets |
| 00:23:21 | 00:23:25 | make sure to check out this video right |
| 00:23:23 | 00:23:27 | here as i covered it completely |
| 00:23:25 | 00:23:28 | so all those metrics are very important |
| 00:23:27 | 00:23:30 | but i do want to dive into some of the |
| 00:23:28 | 00:23:32 | ones that you need to know to be |
| 00:23:30 | 00:23:34 | successful in this in the first place |
| 00:23:32 | 00:23:36 | and that's cost per click click-through |
| 00:23:34 | 00:23:38 | rate and besides added cart |
| 00:23:36 | 00:23:40 | purchase and being able to see your row |
| 00:23:38 | 00:23:41 | as there are other metrics that you need |
| 00:23:40 | 00:23:42 | to make sure that you're looking at |
| 00:23:41 | 00:23:45 | and those are considered your front end |
| 00:23:42 | 00:23:47 | metrics so like cost per click |
| 00:23:45 | 00:23:48 | click-through rate cpm average video |
| 00:23:47 | 00:23:50 | watch time |
| 00:23:48 | 00:23:52 | cost per link click you guys need to |
| 00:23:50 | 00:23:54 | know all of this don't worry |
| 00:23:52 | 00:23:56 | i got you covered cost per click is the |
| 00:23:54 | 00:23:57 | average cost per clicks |
| 00:23:56 | 00:23:59 | so this allows you to know if your |
| 00:23:57 | 00:24:00 | advertisement is getting cheap clicks or |
| 00:23:59 | 00:24:01 | not |
| 00:24:00 | 00:24:02 | and if it's not getting cheap clicks you |
| 00:24:01 | 00:24:03 | know that there's still things you need |
| 00:24:02 | 00:24:05 | to fix |
| 00:24:03 | 00:24:06 | like your head copy your ad line your |
| 00:24:05 | 00:24:07 | thumbnail these are things that affect |
| 00:24:06 | 00:24:10 | your cost per click |
| 00:24:07 | 00:24:12 | next is cpm and the cpm stands for the |
| 00:24:10 | 00:24:13 | average price a marketer would pay for a |
| 00:24:12 | 00:24:15 | thousand impressions |
| 00:24:13 | 00:24:16 | so let's just say that the cpm is |
| 00:24:15 | 00:24:18 | through the roof that means you're not |
| 00:24:16 | 00:24:20 | targeting the right people |
| 00:24:18 | 00:24:22 | and ultimately with all these data |
| 00:24:20 | 00:24:23 | metrics the purpose of it is to be able |
| 00:24:22 | 00:24:24 | to provide a solution when things are |
| 00:24:23 | 00:24:26 | not going right |
| 00:24:24 | 00:24:28 | so if the cpm is too high then i just |
| 00:24:26 | 00:24:29 | know i need to target better interest |
| 00:24:28 | 00:24:31 | next we have click-through rate which is |
| 00:24:29 | 00:24:33 | the percentage of times people saw your |
| 00:24:31 | 00:24:34 | ad and performed a click which gives you |
| 00:24:33 | 00:24:36 | a better understanding if your |
| 00:24:34 | 00:24:38 | advertisement is currently trending or |
| 00:24:36 | 00:24:40 | if it has a good trend with it |
| 00:24:38 | 00:24:42 | and lastly cost per link click and what |
| 00:24:40 | 00:24:44 | cost per link click is going to allow |
| 00:24:42 | 00:24:46 | you to do is know if your advertisement |
| 00:24:44 | 00:24:47 | is currently working for you |
| 00:24:46 | 00:24:49 | so if people are not clicking on the |
| 00:24:47 | 00:24:51 | link click like shop now |
| 00:24:49 | 00:24:53 | or your website url that means your |
| 00:24:51 | 00:24:54 | video is not conveying them enough to do |
| 00:24:53 | 00:24:56 | so |
| 00:24:54 | 00:24:58 | so then the solution test out a better |
| 00:24:56 | 00:25:00 | video so you're simply just going to |
| 00:24:58 | 00:25:01 | continuously look at the data |
| 00:25:00 | 00:25:03 | see what's working for you and allow |
| 00:25:01 | 00:25:06 | this to run for a couple of days |
| 00:25:03 | 00:25:07 | and that is an in-depth breakdown of |
| 00:25:06 | 00:25:08 | exactly how i start my facebook |
| 00:25:07 | 00:25:10 | advertising |
| 00:25:08 | 00:25:12 | so make sure that you watch this video |
| 00:25:10 | 00:25:14 | the entire way through you might want to |
| 00:25:12 | 00:25:15 | even go back because i dropped so many |
| 00:25:14 | 00:25:17 | value pack bombs in here |
| 00:25:15 | 00:25:19 | but it's now time to be able to give out |
| 00:25:17 | 00:25:21 | that free consulting call winner from |
| 00:25:19 | 00:25:23 | last week's video |
| 00:25:21 | 00:25:24 | and the free consulting call winner of |
| 00:25:23 | 00:25:27 | last week is |
| 00:25:24 | 00:25:28 | marco sandoval marco congratulations on |
| 00:25:27 | 00:25:29 | winning |
| 00:25:28 | 00:25:31 | all you have to do is reach out to me on |
| 00:25:29 | 00:25:33 | instagram ac underscore hampton |
| 00:25:31 | 00:25:34 | let me know that you won and we can be |
| 00:25:33 | 00:25:36 | able to get on a zoom call |
| 00:25:34 | 00:25:38 | allow you to share your screen check out |
| 00:25:36 | 00:25:39 | your facebook ads check out your product |
| 00:25:38 | 00:25:41 | validation |
| 00:25:39 | 00:25:42 | and help you out in any way possible |
| 00:25:41 | 00:25:43 | again congratulations on winning |
| 00:25:42 | 00:25:45 | and if you guys are wanting the |
| 00:25:43 | 00:25:46 | opportunity to have all of your |
| 00:25:45 | 00:25:48 | questions answered |
| 00:25:46 | 00:25:49 | and streamline your success with a |
| 00:25:48 | 00:25:52 | one-on-one consulting call with me |
| 00:25:49 | 00:25:52 | and some supreme econ merch make sure to |
| 00:25:52 | 00:25:54 | do |
| 00:25:52 | 00:25:56 | all three of those requirements that i |
| 00:25:54 | 00:25:57 | mentioned at the very beginning of this |
| 00:25:56 | 00:25:59 | video and like i said i'm here to help |
| 00:25:57 | 00:26:01 | you guys out in any way possible |
| 00:25:59 | 00:26:03 | there's very limited spots left in my |
| 00:26:01 | 00:26:04 | case study slash one-on-one mentorship |
| 00:26:03 | 00:26:06 | for the month of june |
| 00:26:04 | 00:26:07 | if you're trying to learn everything |
| 00:26:06 | 00:26:09 | that you need to know to be able to be |
| 00:26:07 | 00:26:10 | successful with facebook ads without |
| 00:26:09 | 00:26:11 | wasting money ever and energy into the |
| 00:26:10 | 00:26:13 | wrong direction |
| 00:26:11 | 00:26:14 | you're looking to create a profitable |
| 00:26:13 | 00:26:16 | e-commerce business and if you're |
| 00:26:14 | 00:26:17 | looking to be able to break society |
| 00:26:16 | 00:26:18 | standards |
| 00:26:17 | 00:26:20 | and start creating generational wealth |
| 00:26:18 | 00:26:22 | for you and start being your own boss |
| 00:26:20 | 00:26:24 | you guys can apply for the limited spots |
| 00:26:22 | 00:26:26 | left by going to my instagram |
| 00:26:24 | 00:26:28 | ac underscore hampton and dm me the word |
| 00:26:26 | 00:26:29 | results or you guys can apply at |
| 00:26:28 | 00:26:31 | supremeecom.com |
| 00:26:29 | 00:26:33 | i appreciate each and every single one |
| 00:26:31 | 00:26:34 | of you guys for showing love to my |
| 00:26:33 | 00:26:35 | videos and coming back |
| 00:26:34 | 00:26:37 | every single week to be able to take |
| 00:26:35 | 00:26:39 | action i'm going to continue to drop |
| 00:26:37 | 00:26:41 | these bangers every single friday at 10 |
| 00:26:39 | 00:26:42 | a.m and i cannot wait to see you guys |
| 00:26:41 | 00:26:53 | next week |
| 00:26:42 | 00:27:00 | this is ac and i'm out |
| 00:27:00 | 00:27:02 | you |
