Facebook Ads Types: Your Guide
In this video, Jason Ward explains the seven different types of Facebook ad campaign objectives and how to use them. He emphasizes that Facebook has a lot of data on every user, making it easier to target specific audiences. The seven objectives are:
1. Brand Awareness - good for remarketing to people who have already interacted with your website or lead generation page.
2. Reach - not used by Jason, but can be effective for getting your message out to a wider audience.
3. Traffic - good for generating leads and getting people to click through to your landing page.
4. Engagement - used for getting likes and comments on Facebook posts, but Jason finds it to be more of a vanity metric.
5. Video Views - great for starting out brand new, getting your message out there and creating remarketing lists based on how much of the video people watched.
6. Lead Generation - recommended for real estate clients because the contact information is auto-filled based on Facebook data.
7. Conversions - Jason's top choice for lead generation, giving the most control over what happens next.
He recommends testing out both conversions and lead generation for real estate clients to see which works best in their specific geographic location. Jason personally uses conversions and brand awareness remarketing ads, putting the majority of his budget into conversions. He suggests starting with video views if you're just starting out, as it can create remarketing lists and is cost-effective. Jason's Facebook Ads mini course breaks down the set-up process step-by-step.
A BETTER Way To Advertise On Facebook In 2023 (SECRET)
If you want to create effective and profitable Facebook ads, there are three things you need to know. First, you need to nail message-market match. Second, you need to follow the 40-40-20 rule. And third, you need to use the marketing rule of seven.
The biggest reason that most Facebook ads don't work is that they're saying the wrong things to the wrong people. You need to match your message to your market by researching your target audience, figuring out their pains and problems, and positioning your product or service as a solution to their problems.
The 40-40-20 rule shows the breakdown of the three main elements responsible for your ad success. 40% comes down to your market, 40% to your offer, and 20% to your copy. This rule emphasizes the importance of understanding your customers' problems and how your product or service can help solve them.
Marketing Rule of Seven:
The marketing rule of seven states that it takes around seven touch points or interactions with a potential customer to get them to take action. You need to follow up with your audience through email lists, custom audiences, and other Facebook tools to increase your touch points and build a deeper connection.
In conclusion, to create effective and profitable Facebook ads, you need to understand your target audience, match your message to your market, follow the 40-40-20 rule, and use the marketing rule of seven. Remember to prioritize your customers' problems and needs over flashy design and language, and be patient as advertising is a skill that takes time to learn.
NEW Facebook Ads Tutorial for Beginners in 2022 – FULL FREE COURSE
- Explanation of the article topic: Setting up a solid Facebook ads campaign from scratch
- Assurance that Facebook ads still work, backed up by recent financial results and active user base
- Personal experience of spending tens of thousands of dollars on Facebook and Instagram ads with a decent return
Section 1: Facebook Business Manager Overview
- Brief introduction to Facebook Business Manager
- Explanation of the campaign, ad set, and ad structure
- Importance of campaign structure
- Overview of the column section and breakdown effect
- Emphasis on the importance of data
Section 2: Competitor Research
- Introduction to competitor research
- Use of Facebook ad library to find ads for specific products or services
- Explanation of how to find competitors and analyze their ads
- Recommendation to look at oldest ads for an indication of performance
Section 3: Campaign Ideas Generator
- Introduction to Campaign Ideas Generator
- Explanation of how it can provide campaign ideas and ready-to-go ads
- Caution against using downloaded images and suggestion to create original creative
Section 4: Creating an Ad
- Step-by-step guide to creating an ad set in Facebook Business Manager
- Explanation of how to choose a campaign objective and name the campaign
- Overview of special ad categories, campaign details, and campaign spending limit
- Recommendation to use A/B split testing and campaign budget optimization
- Explanation of daily budget versus lifetime budget
- Recommendation to start the ad the following day and not set an end date
- Emphasis on the importance of audience targeting and going broad for testing purposes
- Explanation of languages and placements
- Recap of the steps to set up a Facebook ads campaign from scratch
- Reminder of the importance of data and competitor research
- Encouragement to start testing ads and adjusting based on performance
The ONLY Facebook Ads Course YOU Need
Over the past few years, I have built and scaled multimillion dollar e-commerce companies utilizing Facebook advertising. And in this course, I'm going to teach you everything I know about Facebook ads so you can also find success for your brand or agency.
What are Facebook Ads?
Facebook ads are advertisements that you see on your newsfeed that are products or services being advertised by businesses. However, it's important to understand that there is much more to Facebook advertising than just the ads you see on your newsfeed.
Understanding Facebook Advertising
Facebook advertising is an online auction where advertisers bid to show their ads to people on their devices. There are billions of auctions that take place every day across the Facebook family of apps and network of websites.
To efficiently run Facebook ads, you need to understand that the winning ad is the one with the highest total value. This value is determined by three factors: the bid, the estimated action rates, and the ad quality.
Creating a Business Manager
In order to create a successful Facebook ad campaign, it's important to create a Business Manager. A Business Manager is the parent of everything you will do in the Facebook ads ecosystem.
To create a Business Manager, go to business.facebook.com/overview and click Create Account. Fill out the necessary information and submit. It's important to note that Facebook only allows you to create and utilize two business managers, so create a backup one just in case.
Navigating the Business Manager
The left-hand navigation bar of the Business Manager is where you can access all of your accounts. Ads Manager is where you can run ads, Audiences is where you can build your marketing funnel, Ads Reporting is where you can pull data, Ad Account Settings is where you can fine-tune your ad accounts, and Business Settings is where you can test your event and monitor your pixel.
By understanding Facebook advertising, creating a Business Manager, and navigating the Business Manager, you can master Facebook ads and achieve industry-leading results for your brand or agency. So hit that like button and subscribe to learn more about Facebook advertising and how to succeed with your campaigns.
The 11 Facebook CAMPAIGN OBJECTIVES Explained in 2022
In this video, Ben Heath from Lead Guru explains the importance of Facebook campaign objectives and how to choose the right ones for your business. He also provides tips on how to get the best results from Facebook ads.
- Brand Awareness: for businesses with larger budgets that want to get their brand out there.
- Reach: to put your ads in front of as many people as possible for your budget.
- Traffic: for when the end objective is to drive traffic to your website.
- Engagement: rarely used due to the risk of negative engagement.
- Page Likes: for generating page likes and establishing credibility.
- Event Responses: for advertising an event on Facebook.
- App Installs: for generating app installs.
- Video Views: for when the end objective is watching a video.
- Lead Generation: for generating leads via a lead form on Facebook.
- Messages: for when you don't have a website or your website is not up to scratch.
- Conversions: for telling Facebook what you want and being specific.
- Catalog Sales: for businesses with a catalog of products that want to retarget based on product viewed or advertise a range of products.
- Store Traffic: for getting people into a physical store location.
Choosing the right Facebook campaign objective is crucial for getting the best possible results from your ads. By being specific about what you want and selecting the appropriate objective, you can set yourself up for success. Consider your budget, end objective, and target audience when choosing a campaign objective. And if you need help with your Facebook advertising
Facebook Advertising For Small Business (2023 IMPORTANT UPDATE)
How to Improve Your Facebook Advertising Strategy
Facebook advertising strategies have changed over time, making it difficult for businesses to achieve their desired results. The once dreaded Facebook lead ads have become more effective with recent changes, and it's important to understand how to set them up for success. Additionally, campaign structures and default settings have changed, making it necessary to adjust your approach to avoid wasting your advertising budget. Finally, generating leads in the traditional sense may not be as effective as it once was, so it's important to focus on quality leads and use a conversion mechanism to turn them into paying customers.
- Generating quality leads is essential, focusing on relevance, motivation, and capability to buy.
- Facebook lead ads have become more effective with recent changes, and it's important to set them up for success.
- Campaign structures and default settings have changed, and it's necessary to adjust your approach to avoid wasting your advertising budget.
- Focusing on quality leads and using a conversion mechanism is more effective than just generating leads in the traditional sense.
Steps to Set Up a New Campaign:
1. Audience and targeting: Test three different audiences made up of characteristics and people that you think are going to perform best.
2. Copy: Test three different lengths of copy – short, medium, and long – each with a different hook or angle, to figure out what length of content and level of description will get people to take action.
3. Visuals: Test different images, videos, and gifs to get people to stop scrolling and click through to your message.
4. Budget: Use ad set budget instead of Advantage campaign budget to set a budget at the ad set level and control which ad set is getting which portion of your budget.
To improve your Facebook advertising strategy, it's important to focus on generating quality leads and using a conversion mechanism to turn them into paying customers. Additionally, set up your campaign with audience and targeting testing, copy testing, visuals testing, and budget control to get the most out of your advertising budget.
9 Types of Facebook Ads and Facebook Ad Formats in 2022 | Raman Kumar
- There are nine types of Facebook ads that many may not have heard of
- Raman Kumar helps brands and businesses generate sales and leads through profitable Facebook ads
- In this video, he will walk through each of the nine types of Facebook ads
- Viewers should subscribe to his channel and like the video
Types of Facebook Ads:
1. Image Ads
- Simple to create and common on both Facebook and Instagram
- Only requires an image, ad copy, headline, and city
2. Video Ads
- Similar to image ads, but uses videos instead of images
- Common in social media feeds
3. Slideshow Ads
- Uses static images to create a video ad format
- Facebook automatically creates the slideshow from uploaded images
4. Link Ads
- No creative elements are used, only ad copy, a headline, and call-to-action button
- Can be used on both Facebook and Instagram, but Instagram requires a default image from the account
5. Carousel Ads
- Uses multiple images or videos to create a scrollable ad format
- Can have up to 20 cards, making it ideal for multi-SKU ecommerce brands
6. Dynamic Product Ads (DPA)
- Similar to carousel ads but with no limit on the number of cards
- Ideal for multi-SKU ecommerce brands, such as clothing or beauty brands
7. Collection Ads
- Allows brands to showcase collections of products in an ad
- Connects with Facebook's catalog for easy ad creation
8. Instant Experience Ads
- A landing page created within Facebook that allows for more information and visuals about a product or service
- Ideal for providing more information before sending viewers to a website
9. Story Ads
- Common in social media feeds, lasts for 15 seconds
- Can use carousel format to show longer videos without disrupting user experience
- Viewers can ask questions about Facebook ads, ecommerce, and lead generation in the comments or by DMing Raman on Instagram
- Viewers should subscribe to the channel and share the video with friends if they found it valuable
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