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facebook ads website conversions

Published on: August 4 2023 by pipiads

In this video, I'm going to walk you through how to set up a conversion campaign within Facebook Ads Manager. The first thing you want to do is go to the URL business.facebook.com/ads manager.

Before we create the campaign, there are a few prerequisites that you should have already taken care of. You need to have created your ad account and have a pixel set up. You also need to have a payment method associated with your ad account and have your Facebook profile and/or Instagram account linked.

Facebook offers different types of objectives based on user behaviors. For our conversion campaign, we will be optimizing for conversions. This is suitable even if you have multiple products, but if you have a large number of products, catalog sales may be more effective.

Once we select our objective, we can name our campaign, ad set, and ad. It's important to have descriptive and consistent file naming for better organization.

The campaign level is where we set certain campaign-specific settings, such as the objective type. The ad set level is where we focus on targeting and budget allocation. The ad level is where we create the actual creative for our audience to see.

There are special ad categories for certain vertical markets, such as finance or housing, that have specific laws regarding discrimination. If your campaign falls under one of these categories, make sure to select it.

For this campaign, we will be using the auction buying type, as it is suitable for performance marketing. Reach and frequency buying is more appropriate for brand advertising.

You have the option to set a campaign spending limit, which is useful if you have a limited budget. Once you reach this limit, Facebook will stop delivering your ads.

Campaign budget optimization is highly recommended, as it allows Facebook to allocate budget dynamically based on which audience is performing better.

Next, you can choose between a daily and lifetime budget. A lifetime budget gives Facebook more flexibility to optimize your campaign's spending based on daily competition.

For bid strategy, starting with the lowest cost bid strategy is recommended. This allows Facebook to get you as many conversions as possible within your budget. More advanced strategies like cost cap or bid cap can be explored later.

Finally, ad scheduling is not relevant for most campaigns. Ads should run at all times unless you have a specific service that requires certain hours of operation.

In conclusion, setting up a conversion campaign in Facebook Ads Manager requires careful consideration of objectives, budget, and bid strategy. Utilizing campaign budget optimization and lowest cost bid strategy can help maximize results. Remember to have descriptive file naming for better organization of your ad account.

How To Create Facebook Ads CONVERSION Campaigns

Hey guys, it's Heath from Lead Guru. In this video, I'm going to show you how to create a Facebook Ads conversion campaign. We create tons of campaigns on Facebook and Instagram for our clients every month, and I would say 90% of them are conversion campaigns. Why? Because they get the best results. So let's dive into how to create them.

But before we get started, can you do me a favor and smash that like button? It would really help me out. Now, let's talk about why conversion campaigns are so good. When you run a conversion campaign, you're telling Facebook what a conversion is for your website, like a purchase or a lead. Then, you're asking Facebook to optimize your campaign to get more of these conversions. If you use a different objective like traffic or video views, Facebook will optimize for that instead. But as advertisers, what we really want are conversions. That's what the conversions objective helps us do.

Now, there's a misconception that you need 50 conversions a week to run a conversion campaign. That used to be the case, but now Facebook is more sophisticated. You can run successful conversion campaigns with less than 50 conversions a week. Even if you're generating just 5-10 conversions a week, you can still run a conversion campaign.

Alright, let's get into the steps. First, go to your Facebook Ads Manager and click on Create Ad. Give your campaign a unique name, select Conversions as the objective, and leave the buying type as auction. I recommend using campaign budget optimization to optimize your budget across all elements of your campaign. Make sure to calculate your starting budget based on your objectives and target cost per purchase. Remember, start with a budget that's affordable for your business.

At the ad set level, give it a name and select the conversion event. To set up a conversion event, you'll need to install the Facebook pixel on your website. This allows Facebook to track and optimize for specific events, like lead registrations. As you generate more conversions, Facebook will learn more about your audience and optimize your campaign accordingly.

That's it! You're ready to create your conversion campaign. Remember, don't worry about dynamic creative and offers if you're just starting out. And when it comes to budget and scheduling, you can set a start date and optionally an end date. Now, go ahead and save your campaign and start monitoring its performance.

So there you have it, guys. That's how you create a Facebook Ads conversion campaign. I hope you found this video valuable. If you have any questions, feel free to leave them in the comments below. And don't forget to subscribe to our channel for more great content. Thanks for watching!

Facebook Conversion Tracking | How to track custom conversions and events in Facebook

Hey there Benjamin from Loves Data here! In this video, I'm going to show you how to track conversions from your Facebook Ads. I'll walk you through the steps to configure a custom conversion in Facebook using your existing pixel. Then, I'll show you how to send events to Facebook using Google Tag Manager and how to track conversions from your Facebook Ads into Google Analytics 4 (GA4). By tracking conversions in both Facebook and Google Analytics, you'll be able to optimize your ads and compare their performance against your other marketing campaigns. Let's jump right in and get started!

Before we dive in, I want to give a shout out to Whatagraph for sponsoring this video. Whatagraph allows you to create visual reports quickly and easily, which you can use for yourself or your clients. You can create single-screen dashboards and multi-page reports. Check out my video on how to create a KPI dashboard using Whatagraph in the description below.

Now, let's begin by looking at how to set up custom conversions based on a thank you page that people view on your website. After that, I'll show you how to send an event to Facebook using Google Tag Manager. You can use either of these options to understand how your ads are performing within Facebook.

If you want to jump to a specific topic in this video, you can find links in the description below. Alright, let's head over to Facebook!

I've already logged into Facebook and opened my demo account in Ads Manager. To access the Events Manager, click on All Tools in the top left corner (the icon with three vertical lines) and then select Events Manager. In my demo account, there is already a Facebook Pixel set up. If you're just starting out and don't have a pixel yet, you can select Connect Data Sources and choose Web. Since I already have a pixel and Facebook only allows one pixel per account, this option isn't available for my demo account. Let's close this.

We can also see that the pixel hasn't received any data yet. I'll show you how to add the pixel to your website using Google Tag Manager. If you've already done this, you can skip ahead using the links in the description below.

Click on Continue Pixel Setup and choose the option to install the code manually. You'll see the Facebook pixel base code. Copy this code and go to Google Tag Manager.

In Google Tag Manager, create a new tag and name it Facebook Pixel. Select Custom HTML as the tag type. Now, add a trigger to fire the tag on all pages of your website by selecting Triggering and choosing the All Pages trigger. This will add the Facebook pixel base code to all pages of your website. Save the tag.

We'll come back to Google Tag Manager later, but if you only want to install the pixel on your website, don't forget to publish the changes to your live website by clicking Submit. Now, let's head back to Facebook.

Next, we're going to create a custom conversion. Click on Create in the top right corner and choose Create Custom Conversion, or you can select Custom Conversions in the left menu. Let's select the latter option.

We're prompted to create a custom conversion. If any custom conversions have already been created, you'll see them listed here. Let's click on Create Custom Conversion.

Today, I'm going to create a custom conversion for people who reach a thank you page after submitting a form. I'll name this conversion Lead Form and add an optional description. We'll leave the default options for the data source and conversion event. If you were sending events to Facebook, you could select All URL Traffic and choose the event you'd like to use.

We can see a message saying that a page view event hasn't been detected yet. This is because we just set up the pixel in Google Tag Manager and it hasn't been published. Once you've published the pixel to your website and it has collected some data, this message will disappear.

Facebook recommends letting them select the category for the conversion, but you can choose your own category by clicking Select your own category. Define the type of conversion you'll be tracking. For my conversion, I could select Lead, but I'll go with Facebook's recommendation.

Now, we need to create a rule to match the conversion page on our website. By default, the conversion will match if a URL contains the value we enter. You can also choose doesn't contain or equals. To check if you'll match the URLs you expect, head to Google Analytics and use the search function in the pages report. I'll leave the default option of contains and enter /thank-you. This means a conversion will be counted whenever someone views a page on my website that contains /thank-you. If you don't know the URL of your conversion page, go through the steps and note the URL before setting up your conversion.

Finally, we can enter an optional dollar value that will be reported for each conversion. It's recommended to assign a dollar value to every conversion you configure. This can be an actual value, a calculated value, or a symbolic value. Click on Create to finish.

That's it! We've created our first custom conversion. Moving forward, Facebook will report on conversions based on the rules we defined. To use the conversion with our ads, we need to configure aggregated event measurement. Click on Go to Web Configurations.

The custom conversion needs to be assigned to the domain you'll be advertising using Facebook Ads. I've already verified my domains, but if you haven't, select Manage Domains and follow the steps to verify that you own the domain. Once you see your domain, select it and choose Manage Events. Click on Edit and then Add Event in the top right corner. Select Custom Conversion from the dropdown and choose the conversion we created as the event. Click Apply.

Now, let me show you how to use the conversion with your ads. Go to All Tools and select Ads Manager. Create a new campaign and choose Conversions as the objective. Name your campaign, set a budget, and check the other settings. Under Conversion, you'll see that Website is set as the default conversion event location, along with our Facebook Pixel. Choose the custom conversion we just created under Conversion Event. Finish setting up the ad set and creating your ads.

For reporting, once your campaign is up and running and you're receiving conversions, you can choose Columns, then Customize Columns, and search for the name of your conversion. You can also select Custom Conversions on the left to see them.

That's how you create a custom conversion in Facebook, use it with your ads, and use it for reporting. Now, let's move on to sending events to Facebook using Google Tag Manager.

Head to Facebook's developer documentation to see the events you can send. You can track standard events or custom events. Standard events have pre-defined names and parameters, while custom events allow you to send any details you like to Facebook. We'll add a standard event to our website using Google Tag Manager. Let's take a look at the recommended naming.

There are standard events for actions on various types of websites, such as ecommerce websites. We'll add a custom event for when someone subscribes to our email list using the Complete Registration event. This event can also include optional parameters like Content Name, Currency, and Value.

Copy the sample code for implementing events on your website. Go back to Google Tag Manager. Since we only want to fire the standard event when people subscribe, we'll create a new tag and name it Facebook Pixel. Select Custom HTML as the tag type. Paste the code here.

We'll come back to Google Tag Manager later, but if you only want to install this pixel on your website, remember to publish the changes to your live website by clicking Submit. Now, let's head back to Facebook.

That's it for now. We've covered how to set up custom conversions, send events to Facebook using Google Tag Manager, and how to use them for reporting. I hope you found this video helpful. If you have any questions, feel free to leave them in the comments below. Thanks for watching, and I'll see you in the next video!

How to run Conversion Campaign (Step by Step) | Facebook Ads Course | #77

- YouTube and Facebook are two popular social media platforms that have revolutionized the way people interact and share content online.

- In this article, we will explore the similarities and differences between YouTube and Facebook, focusing on their user base, features, and impact on society.

User Base:

- YouTube boasts a massive user base, with millions of active users worldwide.

- Facebook, on the other hand, has an even larger user base, with billions of users across the globe.

- Both platforms attract users from various age groups, making them versatile in terms of target audience.

Features:

- YouTube is primarily a video-sharing platform, allowing users to upload, watch, and comment on videos. It offers a wide range of content, including music videos, tutorials, vlogs, and more.

- Facebook, on the other hand, offers a more diverse set of features. It allows users to share posts, photos, videos, and even live stream. Additionally, Facebook provides features like groups, events, and marketplace, enhancing user engagement and connectivity.

Impact on Society:

- YouTube has become a popular platform for content creators to showcase their talent and build a following. It has given rise to the concept of YouTubers and has created a new avenue for career opportunities.

- Facebook, on the other hand, has revolutionized the way people connect and communicate online. It has transformed the way businesses advertise and interact with their customers, making it a powerful tool for marketing and networking.

Bullet Points:

- YouTube:

1. Massive user base with millions of active users worldwide.

2. Primarily a video-sharing platform with diverse content.

3. Gives rise to career opportunities for content creators.

- Facebook:

1. Largest user base with billions of users globally.

2. Offers diverse features like post sharing, photo/video sharing, live streaming, etc.

3. Transforms the way people connect and businesses advertise.

In conclusion, both YouTube and Facebook have had a significant impact on society, albeit in different ways. While YouTube has become a hub for content creators and a platform for career opportunities, Facebook has transformed the way people connect and businesses operate online. Both platforms continue to evolve and shape the digital landscape, making them indispensable in today's world.

Word count: 271

How to Run Conversion Ads: Complete Facebook Conversion Objective Ads Tutorial

Conversion Campaigns on Facebook and Instagram: A Step-by-Step Guide

- Setting up conversion campaigns on Facebook and Instagram can be confusing, but this tutorial will walk you through the exact setup.

- Follow along to launch your next conversions campaign correctly.

1. Prepare Copy and Creative:

- Make sure you have your copy and creative prepared before diving into Ads Manager.

- This will simplify the setup process.

2. Creating the Conversions Campaign:

- Click the Create button in Ads Manager.

- Select the Conversions campaign objective.

- Use a specific naming structure for your campaigns to understand their purpose and type.

3. Campaign Level:

- No specific actions are required at this level.

- Consider using campaign budget optimization for larger audience sizes.

4. Ad Set Level:

- Name your ad sets based on your target audiences.

- Choose the Website option and select your pixel for tracking conversions.

- Optimize for the correct conversion event to achieve desired results.

- Set a daily budget that provides enough room for your campaign to perform effectively.

- Avoid setting an end date for the campaign.

- Select the relevant warm audience for this ad set.

5. Ad Level:

- Name your ad and select the Instagram account if available.

- Choose between a single image or video format.

- Paste your ad copy in the primary text area.

- Use the subheadline and news feed link description for additional information.

- Customize the destination URL and add URL parameters for better tracking.

- Adjust the display link if necessary.

6. Uploading Media:

- Add videos and images that you plan to use for your ad.

- Upload multiple variations to save time for future ads and ad sets.

- Launching a successful conversion campaign on Facebook and Instagram requires proper preparation and setup.

- By following this step-by-step guide, you can ensure your campaign is done the right way.

- Don't forget to track your results and make necessary adjustments for optimal performance.

Set up Custom Conversion Events for Facebook Ads (2023)

In this article, we will discuss how to set up and prioritize events for tracking customer actions on our website using Facebook's Events Manager. This data can be used to optimize ads and improve campaign performance. Let's dive into the steps!

Step 1: Accessing Events Manager

- Click on the three lines in the top right corner of your Facebook page.

- Select All Tools.

- Find and click on Events Manager.

Step 2: Managing Prioritized Events

- In the Events Manager, click on Manage Prioritized Events.

- Here, we will set up events for both of our domains.

- Start by clicking on Manage Events for the first domain.

- Then, click on Edit.

Step 3: Adding Events

- Now, we can add up to eight different events and prioritize them.

- Choose the pixel that is already tracking all events.

- Select the event name, starting with the most important one, such as Purchase.

- Add another event, like Initiate Checkout.

- Repeat the process for Add to Cart and View Content.

Step 4: Importance of Purchase Event

- The purchase event holds the highest priority as it represents the ultimate goal of our store.

- The customer journey includes viewing a product, adding it to the cart, initiating checkout, and finally making a purchase.

Step 5: Applying and Saving Changes

- Click on Apply to save the changes made.

- Confirm and apply the changes.

Step 6: Setting Up Events for the Second Domain

- Repeat the same process for the other domain.

- Click on Manage Events, Edit, and add the events based on priority.

- Apply and save the changes.

Step 7: Testing Events

- To ensure that the events are working correctly, go back to the Events Manager.

- Make sure the current pixel is selected.

- Go to Test Events and enter the URL of your store.

- Click on Open Website to simulate a new visitor.

Step 8: Checking Event Firing

- Return to the Events Manager and check if a new page view event has been triggered.

- Click on a product, such as T-Shirts, and view the details.

- Check the Events Manager again to see if the content view event has been fired.

- Click on Add to Cart and verify if the add to cart event is recorded.

Step 9: Verifying Purchase Event

- You don't need to make an actual purchase to test if the purchase event is working.

- Check your store for sales, and if it reflects on Facebook, you'll know the purchase event is functioning correctly.

By following these steps, you can successfully set up and prioritize events in Facebook's Events Manager. Tracking customer actions on your website will provide valuable data to optimize your ads and enhance campaign performance. Ensure that all events are firing correctly to gain accurate insights.

How to Run Profitable Facebook Conversion Sales Ads in Nigeria 2022

Music: Hello everyone! Welcome back to my channel. My name is Emmanuel. Today, we'll be discussing highly profitable Facebook ads and how to choose the right audience for your products or services. Did you know that in affiliate marketing, it is crucial to target the right audience? Whether you are promoting a physical product, a service, or anything else, you need to ensure that your ads reach the right people. If you haven't subscribed to this channel yet, please hit the subscription button and the notification bell so you can be the first to watch my videos. Also, feel free to ask any questions or share your thoughts in the comment section below. I will respond to everything.

Choosing the Right Audience:

- Determine the product or service you want to promote. This is important whether you are in affiliate marketing, selling physical products, or offering a service.

- Differentiate between the audience on Facebook, WhatsApp, and your own website.

- If you operate on Facebook and Instagram, create a landing page for your ads.

- Access the ad manager backend and click on Create.

- Select the objective for your ad. Options include awareness, traffic, engagement, leads, promotion, and sales.

- Choose Sales as the objective.

- Give your campaign, asset, and ad names that are distinct and easy to remember.

- Specify the website as the destination for your ads.

- Install a pixel on your website.

- Set the budget for your campaign.

- Select the right location for your target audience. Avoid selecting a broad audience and focus on specific locations.

- Choose the age range of your audience.

- Select interests and job titles that align with your product or service.

- Optimize and deliver your ads for conversion.

- Choose the placement of your ads, such as the Facebook feed, right column, and Instagram.

- Optimize delivery for conversions.

- Set up your ad content to encourage your audience to click.

- Choose the page you want to use for your ads.

- Select single images or videos for your ad creative.

- Add media, such as images or videos, to your ads.

In conclusion, choosing the right audience for your Facebook ads is essential for the success of your marketing campaign. By following the steps mentioned above, you can ensure that your ads reach the right people and generate high-quality leads. Remember to continuously monitor and optimize your ads for the best results. Good luck with your Facebook ad campaign!

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