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Facebook Business Suite Insights 2021 - This Replaced Audience Insights

Published on: December 21 2022 by Saenz Digital

In today's digital world, social media has become an integral part of our lives. Facebook, being one of the most popular social media platforms, offers various tools for businesses to market their products and services. One such tool is the Facebook Business Suite, which replaced the Audience Insights in 2021. This article will explore the features and benefits of Facebook Business Suite Insights.

Features of Facebook Business Suite Insights:

1. Audience Insights: Facebook Business Suite Insights offers a detailed analysis of your audience, including their demographics, interests, and behaviors.

2. Content Performance: This feature allows businesses to monitor their content's performance, including reach and engagement rates.

3. Ad Performance: Facebook Business Suite Insights provides businesses with data on their ad campaigns' performance, including impressions, clicks, and conversions.

4. Customizable Dashboard: The dashboard can be customized according to a business's needs and preferences.

5. Mobile App: The Facebook Business Suite Insights app allows businesses to monitor their performance on the go.

Benefits of Facebook Business Suite Insights:

1. Better Understanding of Target Audience: The audience insights feature provides businesses with a better understanding of their target audience, enabling them to create more effective marketing strategies.

2. Improved Content Strategy: By analyzing content performance, businesses can tailor their content to their audience's preferences, resulting in higher engagement rates.

3. Enhanced Ad Campaigns: Ad performance data allows businesses to optimize their ad campaigns, resulting in higher click-through and conversion rates.

4. Time-Saving: The customizable dashboard and mobile app allow businesses to monitor their performance efficiently, saving time and effort.

In conclusion, Facebook Business Suite Insights is an essential tool for businesses to monitor their performance on Facebook. The features and benefits of this tool enable businesses to create more effective marketing strategies and improve their overall performance on the platform. With Facebook Business Suite Insights, businesses can make data-driven decisions and achieve their marketing goals efficiently.

Facebook Business Suite Insights 2021 - This Replaced Audience Insights

Overview of Facebook Business Suite Insights

- Facebook Business Suite Insights replaced Audience Insights

- Aimed at helping small business owners and entrepreneurs with online strategies

How to access Facebook Business Suite Insights:

- Click on the hamburger menu on the top left hand corner to expand the tools section

- Go to the section that has the analyze and report option and click on Audience Insights

- Search for Facebook Audience Insights or go to the old URL


- Select pages to analyze

- Filter by date

- Previous year's results

- Reach and content of Facebook and Instagram profiles

- Information on existing audiences (age and gender)


- Shows reach of Facebook and Instagram profiles


- Filter by ads or posts

- Snapshot of most recent content, likes, comments, shares, and link clicks


- Current audience only analyzes connected accounts (Facebook and Instagram profiles)

- Potential audience only allows limited information for filtering (country, age, gender, and interest)

- Provides top cities and pages but no other relevant data

Alternative tool: Interest Explorer

- Taps into Facebook open graph and API to identify audiences not available in Audience Insights

- Allows for deeper analysis and building of audiences for ads and clients

- New Facebook Business Suite Insights tool only provides limited data

- Interest Explorer is a better alternative for building audiences

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