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Facebook Call Ads

Published on: December 7 2022 by Paid Media Pros

Facebook is a social media giant that has revolutionized the way people connect with each other. It has now introduced a new advertising feature called Facebook Call Ads, which allows businesses to connect with their customers directly through phone calls.

What are Facebook Call Ads?

Facebook Call Ads are a new advertising format that allows businesses to place ads on Facebook and Instagram, which will allow customers to call them directly with just a click of a button. These ads are designed to increase the efficiency of the customer acquisition process by providing a direct line of communication with potential customers.

How do Facebook Call Ads work?

Facebook Call Ads work by allowing businesses to create an ad that includes a call-to-action button. The button will be displayed on the ad, and when a customer clicks on it, they will be directed to make a phone call to the business. The call will be routed through Facebook, which will allow businesses to track and measure the effectiveness of the ad.

Benefits of Facebook Call Ads:

- Increase customer engagement: By providing customers with a direct line of communication, businesses can increase customer engagement and build stronger relationships with their audience.

- Increase conversions: Facebook Call Ads allow businesses to connect with potential customers at the point of interest, which increases the likelihood of converting them into paying customers.

- Measure effectiveness: By tracking the number of calls received through the ad, businesses can measure the effectiveness of their advertising campaign and make necessary adjustments.

Facebook Call Ads are a powerful tool for businesses looking to increase customer engagement and conversions. By providing a direct line of communication, businesses can build stronger relationships with their audience and measure the effectiveness of their advertising campaigns. As businesses continue to adapt to the changing digital landscape, Facebook Call Ads offer an innovative solution to connect with customers and drive business growth.

Facebook Call Ads

- Legion campaigns on Facebook are commonly associated with instant forms for lead generation, but phone calls can also be a viable option for generating leads.

- This article will guide you through a lead gen campaign focused on phone calls, including important considerations and tips.

Key Points:

1. Call ads only show up on mobile devices and have limited placements (Facebook news feed, Facebook marketplace, Instagram feed).

2. Clicking on the ad does not automatically start a call; users must manually click the call button on their phone.

3. Ad scheduling can be used to control when the ads are displayed, but it's important to have someone available to answer calls during those times.

4. Two campaign objectives can be used for call ads: lead generation and traffic.

5. In both cases, optimization should be focused on getting as many calls as possible.

6. Ad creative should include a phone number and a clear call-to-action, such as Call now or We're ready to help you.

- While instant forms are the default choice for lead generation campaigns on Facebook, phone calls can also be an effective way to generate leads.

- By following the tips and considerations outlined in this article, you can create a successful lead gen campaign focused on phone calls.

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