Facebook Pixel & Remarketing Setup For Dropshipping Sales Funnels
Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders
Facebook Pixel & Remarketing Setup For Dropshipping Sales Funnels
Table of Contents About Facebook Pixel & Remarketing Setup For Dropshipping Sales Funnels
Facebook Pixel & Remarketing Setup For Dropshipping Sales Funnels
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00:00:00 | 00:00:03 | hey what is up Empire builders today |
00:00:01 | 00:00:05 | we're toking about how to set up your |
00:00:03 | 00:00:07 | Facebook pixel for your drop shipping |
00:00:05 | 00:00:10 | sales funnels as well as how to set up |
00:00:07 | 00:00:11 | the proper retargeting campaigns for |
00:00:10 | 00:00:13 | your drop shipping sales funnels that |
00:00:11 | 00:00:17 | you're building out using your click |
00:00:13 | 00:00:17 | funnels count let's get right into it so |
00:00:18 | 00:00:22 | today's questions actually brought to |
00:00:20 | 00:00:24 | you by one of you guys so thank you guys |
00:00:22 | 00:00:25 | for some being such good questions if |
00:00:24 | 00:00:27 | you have any questions whatsoever for |
00:00:25 | 00:00:29 | potentially being answered with its own |
00:00:27 | 00:00:31 | unique video drop a comment down below I |
00:00:29 | 00:00:34 | always love getting inspiration from you |
00:00:31 | 00:00:36 | guys for video content but if it's your |
00:00:34 | 00:00:38 | first time here joining the Empire |
00:00:36 | 00:00:40 | builders I just want to give you a warm |
00:00:38 | 00:00:41 | warm warm welcome make sure you |
00:00:40 | 00:00:43 | subscribe to the channel down below turn |
00:00:41 | 00:00:44 | a notification ball on because we |
00:00:43 | 00:00:47 | released a new e-commerce related |
00:00:44 | 00:00:49 | content here every single day and make |
00:00:47 | 00:00:50 | sure you check out the free trainings |
00:00:49 | 00:00:52 | all the free resources down in the |
00:00:50 | 00:00:54 | description of this video but guys let's |
00:00:52 | 00:00:56 | get right into it how do you what's the |
00:00:54 | 00:00:58 | proper structure for your Facebook |
00:00:56 | 00:01:01 | pixels right so this question became |
00:00:58 | 00:01:03 | more in-depth asking hey how do we like |
00:01:01 | 00:01:04 | really get tracking setup properly |
00:01:03 | 00:01:06 | inside of our click funnels accounts now |
00:01:04 | 00:01:08 | the reason I love click funnels is |
00:01:06 | 00:01:13 | because it gives you really complete |
00:01:08 | 00:01:14 | control over the tracking okay so if you |
00:01:13 | 00:01:16 | guys are brand-new and you don't really |
00:01:14 | 00:01:18 | understand click funnels or sales |
00:01:16 | 00:01:20 | funnels for dropshipping I highly |
00:01:18 | 00:01:22 | encourage you dive into more of the |
00:01:20 | 00:01:24 | content on this channel or go and check |
00:01:22 | 00:01:26 | out down below with the sales funnel |
00:01:24 | 00:01:28 | masterclass watch it it absolutely |
00:01:26 | 00:01:29 | changed my life and it's changing so |
00:01:28 | 00:01:31 | many of my students lives and it can |
00:01:29 | 00:01:32 | change your life as well it's what |
00:01:31 | 00:01:33 | landed us in the click funnels 2 comma |
00:01:32 | 00:01:36 | Club for anything over a million dollars |
00:01:33 | 00:01:38 | in e-commerce sales okay I show you why |
00:01:36 | 00:01:40 | building a store on Shopify Amazon FBA |
00:01:38 | 00:01:42 | is extremely unprofitable and why using |
00:01:40 | 00:01:44 | a sales funnel is a lot simpler it's |
00:01:42 | 00:01:46 | quicker to be profitable and get up and |
00:01:44 | 00:01:47 | running quickly okay so that's what |
00:01:46 | 00:01:48 | we're maybe toking about so if you're |
00:01:47 | 00:01:50 | brand new feel free watch the remaining |
00:01:48 | 00:01:51 | of the video but make sure you check |
00:01:50 | 00:01:53 | that that class of because it's gonna |
00:01:51 | 00:01:55 | make all this a lot more sense so a |
00:01:53 | 00:01:57 | typical funnel right we're just going to |
00:01:55 | 00:02:00 | do a standard funnel what are the funnel |
00:01:57 | 00:02:04 | structures that I I that I encourage |
00:02:00 | 00:02:07 | people do is a opt-in page here |
00:02:04 | 00:02:08 | alright opt-in page right now the opt-in |
00:02:07 | 00:02:11 | page routes collecting our email right |
00:02:08 | 00:02:15 | we're just collecting email address here |
00:02:11 | 00:02:19 | right order page or dis right order |
00:02:15 | 00:02:22 | order page and upsell sequence is right |
00:02:19 | 00:02:24 | upsells right now you can have as many |
00:02:22 | 00:02:26 | episodes as you want guys you can get do |
00:02:24 | 00:02:28 | some crazy stuff that we're gonna tok |
00:02:26 | 00:02:30 | about in a second here with the upsell |
00:02:28 | 00:02:32 | sequences like you can have pixels set |
00:02:30 | 00:02:33 | up on down cells pixels set up on upsell |
00:02:32 | 00:02:34 | so if they didn't see this upsell or |
00:02:33 | 00:02:36 | that one that you could show them |
00:02:34 | 00:02:38 | different kinds of ads now that's going |
00:02:36 | 00:02:40 | a little crazy overboard if your brand |
00:02:38 | 00:02:42 | you defined no means set those things up |
00:02:40 | 00:02:43 | keep it simple I want your life very |
00:02:42 | 00:02:45 | easy here okay so you can have as many |
00:02:43 | 00:02:48 | upsells as you want what does it draw to |
00:02:45 | 00:02:51 | here before our customer finally hits |
00:02:48 | 00:02:54 | our Thank You page alright now as far as |
00:02:51 | 00:02:56 | setting up the pixel okay as far as |
00:02:54 | 00:02:59 | setting up the pixel means a different |
00:02:56 | 00:03:01 | marker here is you want to keep it |
00:02:59 | 00:03:04 | simple again right obviously guys i |
00:03:01 | 00:03:06 | always recommend one pixel per business |
00:03:04 | 00:03:09 | okay you want to keep all those things |
00:03:06 | 00:03:11 | together and those customers together |
00:03:09 | 00:03:12 | now if you're a general store I'm sorry |
00:03:11 | 00:03:15 | this is probably not the channel for you |
00:03:12 | 00:03:17 | I primarily specialize in very niche |
00:03:15 | 00:03:19 | dropshipping businesses ecommerce |
00:03:17 | 00:03:21 | businesses I really want you guys to |
00:03:19 | 00:03:23 | build a build a big business and not |
00:03:21 | 00:03:24 | compete against Amazon or Walmart or any |
00:03:23 | 00:03:26 | of these big businesses I want you to |
00:03:24 | 00:03:29 | build a real Empire helping people |
00:03:26 | 00:03:30 | whatever niche you choose so apologize |
00:03:29 | 00:03:34 | for that with a general store I can't |
00:03:30 | 00:03:36 | help you I'm sorry but with a niche |
00:03:34 | 00:03:37 | funnel right now a funnel guys if you |
00:03:36 | 00:03:39 | don't know like this is roughly the |
00:03:37 | 00:03:41 | structure right people come in and give |
00:03:39 | 00:03:42 | you an email address they buy it they go |
00:03:41 | 00:03:44 | through upsells and they kind of thank |
00:03:42 | 00:03:46 | you page okay now here's actually one of |
00:03:44 | 00:03:49 | the most common issue and we set up |
00:03:46 | 00:03:50 | these Facebook pixels on our sales |
00:03:49 | 00:03:52 | funnels now we use click funnels to |
00:03:50 | 00:03:55 | build out our sales funnels there are |
00:03:52 | 00:03:57 | other options guys but they're expensive |
00:03:55 | 00:03:59 | okay they are expensive one of the other |
00:03:57 | 00:04:00 | options is building it yourself |
00:03:59 | 00:04:02 | literally what do you guys comment to |
00:04:00 | 00:04:03 | bed why can I build this myself if |
00:04:02 | 00:04:06 | you're gonna go waste hours of your time |
00:04:03 | 00:04:10 | thousands upon thousands of dollars |
00:04:06 | 00:04:12 | building out a piece together funnel go |
00:04:10 | 00:04:14 | ahead go ahead no sweat off my back all |
00:04:12 | 00:04:16 | I know is click funnels change my life |
00:04:14 | 00:04:17 | super simple to do great support great |
00:04:16 | 00:04:19 | software and there is no other software |
00:04:17 | 00:04:22 | I can do exactly what click photos does |
00:04:19 | 00:04:22 | as well as it can do with all of the |
00:04:22 | 00:04:24 | features won't click |
00:04:22 | 00:04:25 | subscription all this crazy stuff that |
00:04:24 | 00:04:28 | could do but let's get right to it so |
00:04:25 | 00:04:30 | page view pixel right that is the first |
00:04:28 | 00:04:32 | pixel that you want to install right |
00:04:30 | 00:04:34 | that's like your your bread-and-butter |
00:04:32 | 00:04:36 | one right so the page of pixel obviously |
00:04:34 | 00:04:39 | always goes on the first page right so |
00:04:36 | 00:04:42 | we want the page new pixel on our opt-in |
00:04:39 | 00:04:45 | page now page you pixel guys you can go |
00:04:42 | 00:04:46 | set that up like oh you basically can |
00:04:45 | 00:04:48 | put this on any page it doesn't really |
00:04:46 | 00:04:50 | matter inside of clickfunnels if you go |
00:04:48 | 00:04:51 | to the Settings tab you could put your |
00:04:50 | 00:04:53 | page your pixel there and it'll spread |
00:04:51 | 00:04:55 | it across the entire funnel and that's |
00:04:53 | 00:04:57 | under your settings of your funnel now |
00:04:55 | 00:04:58 | that's that's all great right we will |
00:04:57 | 00:05:00 | have our page and pixel on the entire |
00:04:58 | 00:05:02 | funnel but how do we actually segment |
00:05:00 | 00:05:04 | the audience because that's the key |
00:05:02 | 00:05:06 | segmentation right for remarketing |
00:05:04 | 00:05:09 | purposes now so order page this is our |
00:05:06 | 00:05:11 | Add to Cart I'm just gonna write a tea |
00:05:09 | 00:05:13 | safe right Add to Cart |
00:05:11 | 00:05:15 | that's when we put that right on our |
00:05:13 | 00:05:18 | order page that means they opt it in |
00:05:15 | 00:05:19 | right add it to cart let's just call it |
00:05:18 | 00:05:20 | that right they opted and gave us their |
00:05:19 | 00:05:23 | email address they came to our order |
00:05:20 | 00:05:26 | page where do they get with their and |
00:05:23 | 00:05:29 | now the Facebook pick Add to Cart pixel |
00:05:26 | 00:05:31 | fires right now purchases a lot of |
00:05:29 | 00:05:32 | people will tell you put it here but |
00:05:31 | 00:05:34 | that's actually the wrong spot guys |
00:05:32 | 00:05:36 | don't put your purchase pixel here |
00:05:34 | 00:05:38 | because if you put your purchase pics on |
00:05:36 | 00:05:39 | your thank-you page right they might not |
00:05:38 | 00:05:41 | go through your upsell sequence it's |
00:05:39 | 00:05:44 | really important put it on the first |
00:05:41 | 00:05:47 | upsell right some people will argue |
00:05:44 | 00:05:48 | argue me on this I that's what I do |
00:05:47 | 00:05:50 | that's what I recommend people do |
00:05:48 | 00:05:52 | because it's very simple right they land |
00:05:50 | 00:05:54 | on page you pick so cool cool they Add |
00:05:52 | 00:05:56 | to Cart perfect they purchased boom it |
00:05:54 | 00:05:58 | fires there's no loss the buyers |
00:05:56 | 00:06:00 | anywhere right cuz like I said people |
00:05:58 | 00:06:02 | might not go through your entire upsell |
00:06:00 | 00:06:03 | sequence right so you just never know |
00:06:02 | 00:06:06 | what can happen so you always wanted |
00:06:03 | 00:06:08 | this is kind of how I structure that and |
00:06:06 | 00:06:11 | some of you might be asking well as far |
00:06:08 | 00:06:13 | as retargeting remarketing how do we set |
00:06:11 | 00:06:16 | that up so this is where clickfunnels is |
00:06:13 | 00:06:19 | awesome because each of these is its own |
00:06:16 | 00:06:22 | URL right so URL for the opt-in page |
00:06:19 | 00:06:25 | there's a URL for the order and there's |
00:06:22 | 00:06:29 | a URL for every single page okay now |
00:06:25 | 00:06:31 | this is where custom audiences come into |
00:06:29 | 00:06:34 | play because custom audiences is what's |
00:06:31 | 00:06:36 | going to allow you to show ads based on |
00:06:34 | 00:06:38 | pages viewed so a few |
00:06:36 | 00:06:40 | who are worth mentioning is this video |
00:06:38 | 00:06:43 | and guys I want to be honest with you |
00:06:40 | 00:06:45 | guys a lot of people have to confuse |
00:06:43 | 00:06:47 | Facebook Ads I love keeping things |
00:06:45 | 00:06:50 | simple like I don't know about you I |
00:06:47 | 00:06:52 | like keeping things simple I like one |
00:06:50 | 00:06:54 | funnel that can get me to six figures |
00:06:52 | 00:06:57 | fantastik then I'll work on the next |
00:06:54 | 00:06:58 | funnel right and simple Facebook Ads |
00:06:57 | 00:07:00 | right which watch some of the other |
00:06:58 | 00:07:02 | contents video how to set up Facebook |
00:07:00 | 00:07:03 | ads how to set up it's it's it's not as |
00:07:02 | 00:07:05 | simple as I'm saying it is but it's a |
00:07:03 | 00:07:08 | more simplistik than most people say |
00:07:05 | 00:07:10 | right you don't need to come and create |
00:07:08 | 00:07:12 | some convoluted ad campaign guys alright |
00:07:10 | 00:07:16 | a lot of this stuff like I'm telling you |
00:07:12 | 00:07:17 | like you might have people buyers coming |
00:07:16 | 00:07:19 | from different places or adding to |
00:07:17 | 00:07:21 | constitute based on different places |
00:07:19 | 00:07:23 | since Facebook released info and ads |
00:07:21 | 00:07:25 | like your customers might hate like your |
00:07:23 | 00:07:26 | order page whenever I've actually opted |
00:07:25 | 00:07:28 | it in and and all this stuff there you |
00:07:26 | 00:07:29 | can get it can get a mess so if you're |
00:07:28 | 00:07:32 | starting out you don't kind of get super |
00:07:29 | 00:07:33 | convoluted and complicated you need a |
00:07:32 | 00:07:36 | couple campaigns that we're gonna be |
00:07:33 | 00:07:43 | toking about now right you want to have |
00:07:36 | 00:07:47 | a a custom audience called opt-in know |
00:07:43 | 00:07:49 | by right often know by that's probably |
00:07:47 | 00:07:51 | literally you're the only one you need |
00:07:49 | 00:07:54 | right it's literally probably the most |
00:07:51 | 00:07:57 | important one you need okay so how this |
00:07:54 | 00:07:59 | would work right basically what this is |
00:07:57 | 00:08:00 | saying all right let's just say it Add |
00:07:59 | 00:08:01 | to Cart |
00:08:00 | 00:08:03 | actually let me erase this guy so it's |
00:08:01 | 00:08:08 | clear instead of saying opted in will |
00:08:03 | 00:08:08 | say Add to Cart know by ATC so what this |
00:08:08 | 00:08:12 | means |
00:08:08 | 00:08:15 | ATC know by what this means is they came |
00:08:12 | 00:08:17 | here they add it to cart they didn't buy |
00:08:15 | 00:08:18 | it okay so you go into your custom |
00:08:17 | 00:08:21 | audiences in your Facebook account you |
00:08:18 | 00:08:25 | take this URL right you say hey they |
00:08:21 | 00:08:28 | visited visited order feed URL but did |
00:08:25 | 00:08:28 | not visit upsell ones URL that's that's |
00:08:28 | 00:08:30 | it |
00:08:28 | 00:08:32 | then you create the custom audiences you |
00:08:30 | 00:08:34 | create an ad for it we're giving them |
00:08:32 | 00:08:36 | more information testimonials reviews |
00:08:34 | 00:08:38 | more product information we run an ad to |
00:08:36 | 00:08:40 | the small audience that you're gonna |
00:08:38 | 00:08:43 | have right so they add it to cart but |
00:08:40 | 00:08:45 | didn't purchase okay simple ad campaign |
00:08:43 | 00:08:47 | you do that in your custom audience call |
00:08:45 | 00:08:48 | it just Add to Cart no purchase right |
00:08:47 | 00:08:50 | that's it |
00:08:48 | 00:08:55 | next campaign that you can run for |
00:08:50 | 00:09:01 | retargeting purposes is page view right |
00:08:55 | 00:09:04 | No Add to Cart right page view No Add to |
00:09:01 | 00:09:06 | Cart these guys these are the only two |
00:09:04 | 00:09:08 | campaigns you need right most like a lot |
00:09:06 | 00:09:10 | of people that are really trust me I |
00:09:08 | 00:09:12 | love for the Facebook algorithm it's |
00:09:10 | 00:09:13 | actually the most amazing thing ever but |
00:09:12 | 00:09:15 | like if you're starting out you don't |
00:09:13 | 00:09:16 | need this a million campaigns you're |
00:09:15 | 00:09:18 | better off going out and testing more |
00:09:16 | 00:09:20 | interest groups to get buyers instead of |
00:09:18 | 00:09:22 | spending your time doing remarketing |
00:09:20 | 00:09:23 | campaigns right now because your |
00:09:22 | 00:09:24 | audience sizes are so small so it |
00:09:23 | 00:09:26 | doesn't really it's not gonna really |
00:09:24 | 00:09:28 | matter - yeah until the sample size is |
00:09:26 | 00:09:30 | bigger but that first one you want Add |
00:09:28 | 00:09:33 | to Cart right they landed on this page |
00:09:30 | 00:09:36 | they didn't buy a viewer they viewed |
00:09:33 | 00:09:38 | this page but they didn't opt-in right |
00:09:36 | 00:09:41 | so again go to the custom audiences take |
00:09:38 | 00:09:43 | the URL of your opt-in page saying hey |
00:09:41 | 00:09:46 | they opted in they visited this URL but |
00:09:43 | 00:09:48 | they never visited the URL of the order |
00:09:46 | 00:09:49 | form right that's your second custom |
00:09:48 | 00:09:51 | audience and then you can run ads to |
00:09:49 | 00:09:53 | that those are literally the only two |
00:09:51 | 00:09:56 | you need if you want to get fancy and do |
00:09:53 | 00:09:59 | a third one you could do a remarketing |
00:09:56 | 00:10:01 | list to your purchasers right alright to |
00:09:59 | 00:10:03 | purchasers right sending them to a |
00:10:01 | 00:10:05 | different funnel or or whatever you want |
00:10:03 | 00:10:07 | to do right but that's it that's exactly |
00:10:05 | 00:10:09 | how I would set how I set up by my |
00:10:07 | 00:10:10 | funnels and how I do remarketing |
00:10:09 | 00:10:12 | especially for somebody that's |
00:10:10 | 00:10:15 | completely brand new keep this simple |
00:10:12 | 00:10:17 | you don't need to go and get like super |
00:10:15 | 00:10:20 | fancy with it like I do a lot of client |
00:10:17 | 00:10:22 | work guys and there's people setting up |
00:10:20 | 00:10:24 | upsell secret like depending if they |
00:10:22 | 00:10:26 | visited this upsell but not this one |
00:10:24 | 00:10:27 | like setting up ad campaigns now you can |
00:10:26 | 00:10:29 | get really cool at that but if your |
00:10:27 | 00:10:31 | audience size is small its it doesn't |
00:10:29 | 00:10:34 | matter it's it's so it's it's literally |
00:10:31 | 00:10:36 | irrelevant so into yours until you have |
00:10:34 | 00:10:38 | thousands upon thousands of buyers keep |
00:10:36 | 00:10:40 | it simple like this that's all you need |
00:10:38 | 00:10:42 | and focus on more interest groups so you |
00:10:40 | 00:10:43 | can test to find those winners so you |
00:10:42 | 00:10:45 | can get more purchasers because that's |
00:10:43 | 00:10:47 | the key the more purchasers you get the |
00:10:45 | 00:10:48 | more profitable your facebook ads again |
00:10:47 | 00:10:50 | get because that's going to give |
00:10:48 | 00:10:53 | Facebook the data it needs to really |
00:10:50 | 00:10:54 | optimize your algorithm for you so check |
00:10:53 | 00:10:55 | out some of the other content on this |
00:10:54 | 00:10:57 | channel |
00:10:55 | 00:10:58 | because nobody really I don't think a |
00:10:57 | 00:11:00 | lot of people tok about facing lads |
00:10:58 | 00:11:02 | like I do but they're extremely |
00:11:00 | 00:11:04 | extremely profitable okay so that is it |
00:11:02 | 00:11:05 | for today's video guys if you have any |
00:11:04 | 00:11:07 | questions whatsoever about this stuff I |
00:11:05 | 00:11:08 | know we kind of ran through this stuff |
00:11:07 | 00:11:09 | kind of quickly if you have any |
00:11:08 | 00:11:11 | questions whatsoever and drop a comment |
00:11:09 | 00:11:13 | down below and once again if you found |
00:11:11 | 00:11:14 | this video helpful give me a like drop |
00:11:13 | 00:11:16 | me a comment down below smash the |
00:11:14 | 00:11:18 | subscribe on turn a notification about |
00:11:16 | 00:11:20 | on new videos are released here every |
00:11:18 | 00:11:22 | single day and guys if you are brand new |
00:11:20 | 00:11:23 | to e-commerce or you're a struggling |
00:11:22 | 00:11:25 | ecommerce seller you don't try drop |
00:11:23 | 00:11:26 | shipping you've tried Amazon FBA and you |
00:11:25 | 00:11:28 | keep struggling check out that sales |
00:11:26 | 00:11:29 | funnel master class down below in the |
00:11:28 | 00:11:32 | description of this video it's going to |
00:11:29 | 00:11:34 | help you drastikally I promise you guys |
00:11:32 | 00:11:36 | I've spent nearly ten years in online |
00:11:34 | 00:11:38 | marketing only the last four being |
00:11:36 | 00:11:40 | extremely profitable because of this |
00:11:38 | 00:11:41 | because of these sales funnels guys and |
00:11:40 | 00:11:43 | I know it can do the same for you of |
00:11:41 | 00:11:45 | it's done the same for hundreds upon |
00:11:43 | 00:11:46 | hundreds of other people guys that is it |
00:11:45 | 00:11:47 | for today's video I hope you have a |
00:11:46 | 00:11:49 | fantastik rest of your day and I |
00:11:47 | 00:12:01 | remember your empire starts |
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