#1 TikTok Ads Spy Tool

A Better Way to Make TikTok Ads Dropshipping & TikTok For Business

  • Find TikTok winning products & TikTok dropshipping ads.
  • Analyze TikTok advertisers
  • Get the Latest TikTok Shop Data.
Try It Free

Facebook Pixel & Remarketing Setup For Dropshipping Sales Funnels

Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders

Facebook Pixel & Remarketing Setup For Dropshipping Sales Funnels

Facebook Pixel & Remarketing Setup For Dropshipping Sales Funnels

startTime durationTime text
00:00:00 00:00:03 hey what is up Empire builders today
00:00:01 00:00:05 we're toking about how to set up your
00:00:03 00:00:07 Facebook pixel for your drop shipping
00:00:05 00:00:10 sales funnels as well as how to set up
00:00:07 00:00:11 the proper retargeting campaigns for
00:00:10 00:00:13 your drop shipping sales funnels that
00:00:11 00:00:17 you're building out using your click
00:00:13 00:00:17 funnels count let's get right into it so
00:00:18 00:00:22 today's questions actually brought to
00:00:20 00:00:24 you by one of you guys so thank you guys
00:00:22 00:00:25 for some being such good questions if
00:00:24 00:00:27 you have any questions whatsoever for
00:00:25 00:00:29 potentially being answered with its own
00:00:27 00:00:31 unique video drop a comment down below I
00:00:29 00:00:34 always love getting inspiration from you
00:00:31 00:00:36 guys for video content but if it's your
00:00:34 00:00:38 first time here joining the Empire
00:00:36 00:00:40 builders I just want to give you a warm
00:00:38 00:00:41 warm warm welcome make sure you
00:00:40 00:00:43 subscribe to the channel down below turn
00:00:41 00:00:44 a notification ball on because we
00:00:43 00:00:47 released a new e-commerce related
00:00:44 00:00:49 content here every single day and make
00:00:47 00:00:50 sure you check out the free trainings
00:00:49 00:00:52 all the free resources down in the
00:00:50 00:00:54 description of this video but guys let's
00:00:52 00:00:56 get right into it how do you what's the
00:00:54 00:00:58 proper structure for your Facebook
00:00:56 00:01:01 pixels right so this question became
00:00:58 00:01:03 more in-depth asking hey how do we like
00:01:01 00:01:04 really get tracking setup properly
00:01:03 00:01:06 inside of our click funnels accounts now
00:01:04 00:01:08 the reason I love click funnels is
00:01:06 00:01:13 because it gives you really complete
00:01:08 00:01:14 control over the tracking okay so if you
00:01:13 00:01:16 guys are brand-new and you don't really
00:01:14 00:01:18 understand click funnels or sales
00:01:16 00:01:20 funnels for dropshipping I highly
00:01:18 00:01:22 encourage you dive into more of the
00:01:20 00:01:24 content on this channel or go and check
00:01:22 00:01:26 out down below with the sales funnel
00:01:24 00:01:28 masterclass watch it it absolutely
00:01:26 00:01:29 changed my life and it's changing so
00:01:28 00:01:31 many of my students lives and it can
00:01:29 00:01:32 change your life as well it's what
00:01:31 00:01:33 landed us in the click funnels 2 comma
00:01:32 00:01:36 Club for anything over a million dollars
00:01:33 00:01:38 in e-commerce sales okay I show you why
00:01:36 00:01:40 building a store on Shopify Amazon FBA
00:01:38 00:01:42 is extremely unprofitable and why using
00:01:40 00:01:44 a sales funnel is a lot simpler it's
00:01:42 00:01:46 quicker to be profitable and get up and
00:01:44 00:01:47 running quickly okay so that's what
00:01:46 00:01:48 we're maybe toking about so if you're
00:01:47 00:01:50 brand new feel free watch the remaining
00:01:48 00:01:51 of the video but make sure you check
00:01:50 00:01:53 that that class of because it's gonna
00:01:51 00:01:55 make all this a lot more sense so a
00:01:53 00:01:57 typical funnel right we're just going to
00:01:55 00:02:00 do a standard funnel what are the funnel
00:01:57 00:02:04 structures that I I that I encourage
00:02:00 00:02:07 people do is a opt-in page here
00:02:04 00:02:08 alright opt-in page right now the opt-in
00:02:07 00:02:11 page routes collecting our email right
00:02:08 00:02:15 we're just collecting email address here
00:02:11 00:02:19 right order page or dis right order
00:02:15 00:02:22 order page and upsell sequence is right
00:02:19 00:02:24 upsells right now you can have as many
00:02:22 00:02:26 episodes as you want guys you can get do
00:02:24 00:02:28 some crazy stuff that we're gonna tok
00:02:26 00:02:30 about in a second here with the upsell
00:02:28 00:02:32 sequences like you can have pixels set
00:02:30 00:02:33 up on down cells pixels set up on upsell
00:02:32 00:02:34 so if they didn't see this upsell or
00:02:33 00:02:36 that one that you could show them
00:02:34 00:02:38 different kinds of ads now that's going
00:02:36 00:02:40 a little crazy overboard if your brand
00:02:38 00:02:42 you defined no means set those things up
00:02:40 00:02:43 keep it simple I want your life very
00:02:42 00:02:45 easy here okay so you can have as many
00:02:43 00:02:48 upsells as you want what does it draw to
00:02:45 00:02:51 here before our customer finally hits
00:02:48 00:02:54 our Thank You page alright now as far as
00:02:51 00:02:56 setting up the pixel okay as far as
00:02:54 00:02:59 setting up the pixel means a different
00:02:56 00:03:01 marker here is you want to keep it
00:02:59 00:03:04 simple again right obviously guys i
00:03:01 00:03:06 always recommend one pixel per business
00:03:04 00:03:09 okay you want to keep all those things
00:03:06 00:03:11 together and those customers together
00:03:09 00:03:12 now if you're a general store I'm sorry
00:03:11 00:03:15 this is probably not the channel for you
00:03:12 00:03:17 I primarily specialize in very niche
00:03:15 00:03:19 dropshipping businesses ecommerce
00:03:17 00:03:21 businesses I really want you guys to
00:03:19 00:03:23 build a build a big business and not
00:03:21 00:03:24 compete against Amazon or Walmart or any
00:03:23 00:03:26 of these big businesses I want you to
00:03:24 00:03:29 build a real Empire helping people
00:03:26 00:03:30 whatever niche you choose so apologize
00:03:29 00:03:34 for that with a general store I can't
00:03:30 00:03:36 help you I'm sorry but with a niche
00:03:34 00:03:37 funnel right now a funnel guys if you
00:03:36 00:03:39 don't know like this is roughly the
00:03:37 00:03:41 structure right people come in and give
00:03:39 00:03:42 you an email address they buy it they go
00:03:41 00:03:44 through upsells and they kind of thank
00:03:42 00:03:46 you page okay now here's actually one of
00:03:44 00:03:49 the most common issue and we set up
00:03:46 00:03:50 these Facebook pixels on our sales
00:03:49 00:03:52 funnels now we use click funnels to
00:03:50 00:03:55 build out our sales funnels there are
00:03:52 00:03:57 other options guys but they're expensive
00:03:55 00:03:59 okay they are expensive one of the other
00:03:57 00:04:00 options is building it yourself
00:03:59 00:04:02 literally what do you guys comment to
00:04:00 00:04:03 bed why can I build this myself if
00:04:02 00:04:06 you're gonna go waste hours of your time
00:04:03 00:04:10 thousands upon thousands of dollars
00:04:06 00:04:12 building out a piece together funnel go
00:04:10 00:04:14 ahead go ahead no sweat off my back all
00:04:12 00:04:16 I know is click funnels change my life
00:04:14 00:04:17 super simple to do great support great
00:04:16 00:04:19 software and there is no other software
00:04:17 00:04:22 I can do exactly what click photos does
00:04:19 00:04:22 as well as it can do with all of the
00:04:22 00:04:24 features won't click
00:04:22 00:04:25 subscription all this crazy stuff that
00:04:24 00:04:28 could do but let's get right to it so
00:04:25 00:04:30 page view pixel right that is the first
00:04:28 00:04:32 pixel that you want to install right
00:04:30 00:04:34 that's like your your bread-and-butter
00:04:32 00:04:36 one right so the page of pixel obviously
00:04:34 00:04:39 always goes on the first page right so
00:04:36 00:04:42 we want the page new pixel on our opt-in
00:04:39 00:04:45 page now page you pixel guys you can go
00:04:42 00:04:46 set that up like oh you basically can
00:04:45 00:04:48 put this on any page it doesn't really
00:04:46 00:04:50 matter inside of clickfunnels if you go
00:04:48 00:04:51 to the Settings tab you could put your
00:04:50 00:04:53 page your pixel there and it'll spread
00:04:51 00:04:55 it across the entire funnel and that's
00:04:53 00:04:57 under your settings of your funnel now
00:04:55 00:04:58 that's that's all great right we will
00:04:57 00:05:00 have our page and pixel on the entire
00:04:58 00:05:02 funnel but how do we actually segment
00:05:00 00:05:04 the audience because that's the key
00:05:02 00:05:06 segmentation right for remarketing
00:05:04 00:05:09 purposes now so order page this is our
00:05:06 00:05:11 Add to Cart I'm just gonna write a tea
00:05:09 00:05:13 safe right Add to Cart
00:05:11 00:05:15 that's when we put that right on our
00:05:13 00:05:18 order page that means they opt it in
00:05:15 00:05:19 right add it to cart let's just call it
00:05:18 00:05:20 that right they opted and gave us their
00:05:19 00:05:23 email address they came to our order
00:05:20 00:05:26 page where do they get with their and
00:05:23 00:05:29 now the Facebook pick Add to Cart pixel
00:05:26 00:05:31 fires right now purchases a lot of
00:05:29 00:05:32 people will tell you put it here but
00:05:31 00:05:34 that's actually the wrong spot guys
00:05:32 00:05:36 don't put your purchase pixel here
00:05:34 00:05:38 because if you put your purchase pics on
00:05:36 00:05:39 your thank-you page right they might not
00:05:38 00:05:41 go through your upsell sequence it's
00:05:39 00:05:44 really important put it on the first
00:05:41 00:05:47 upsell right some people will argue
00:05:44 00:05:48 argue me on this I that's what I do
00:05:47 00:05:50 that's what I recommend people do
00:05:48 00:05:52 because it's very simple right they land
00:05:50 00:05:54 on page you pick so cool cool they Add
00:05:52 00:05:56 to Cart perfect they purchased boom it
00:05:54 00:05:58 fires there's no loss the buyers
00:05:56 00:06:00 anywhere right cuz like I said people
00:05:58 00:06:02 might not go through your entire upsell
00:06:00 00:06:03 sequence right so you just never know
00:06:02 00:06:06 what can happen so you always wanted
00:06:03 00:06:08 this is kind of how I structure that and
00:06:06 00:06:11 some of you might be asking well as far
00:06:08 00:06:13 as retargeting remarketing how do we set
00:06:11 00:06:16 that up so this is where clickfunnels is
00:06:13 00:06:19 awesome because each of these is its own
00:06:16 00:06:22 URL right so URL for the opt-in page
00:06:19 00:06:25 there's a URL for the order and there's
00:06:22 00:06:29 a URL for every single page okay now
00:06:25 00:06:31 this is where custom audiences come into
00:06:29 00:06:34 play because custom audiences is what's
00:06:31 00:06:36 going to allow you to show ads based on
00:06:34 00:06:38 pages viewed so a few
00:06:36 00:06:40 who are worth mentioning is this video
00:06:38 00:06:43 and guys I want to be honest with you
00:06:40 00:06:45 guys a lot of people have to confuse
00:06:43 00:06:47 Facebook Ads I love keeping things
00:06:45 00:06:50 simple like I don't know about you I
00:06:47 00:06:52 like keeping things simple I like one
00:06:50 00:06:54 funnel that can get me to six figures
00:06:52 00:06:57 fantastik then I'll work on the next
00:06:54 00:06:58 funnel right and simple Facebook Ads
00:06:57 00:07:00 right which watch some of the other
00:06:58 00:07:02 contents video how to set up Facebook
00:07:00 00:07:03 ads how to set up it's it's it's not as
00:07:02 00:07:05 simple as I'm saying it is but it's a
00:07:03 00:07:08 more simplistik than most people say
00:07:05 00:07:10 right you don't need to come and create
00:07:08 00:07:12 some convoluted ad campaign guys alright
00:07:10 00:07:16 a lot of this stuff like I'm telling you
00:07:12 00:07:17 like you might have people buyers coming
00:07:16 00:07:19 from different places or adding to
00:07:17 00:07:21 constitute based on different places
00:07:19 00:07:23 since Facebook released info and ads
00:07:21 00:07:25 like your customers might hate like your
00:07:23 00:07:26 order page whenever I've actually opted
00:07:25 00:07:28 it in and and all this stuff there you
00:07:26 00:07:29 can get it can get a mess so if you're
00:07:28 00:07:32 starting out you don't kind of get super
00:07:29 00:07:33 convoluted and complicated you need a
00:07:32 00:07:36 couple campaigns that we're gonna be
00:07:33 00:07:43 toking about now right you want to have
00:07:36 00:07:47 a a custom audience called opt-in know
00:07:43 00:07:49 by right often know by that's probably
00:07:47 00:07:51 literally you're the only one you need
00:07:49 00:07:54 right it's literally probably the most
00:07:51 00:07:57 important one you need okay so how this
00:07:54 00:07:59 would work right basically what this is
00:07:57 00:08:00 saying all right let's just say it Add
00:07:59 00:08:01 to Cart
00:08:00 00:08:03 actually let me erase this guy so it's
00:08:01 00:08:08 clear instead of saying opted in will
00:08:03 00:08:08 say Add to Cart know by ATC so what this
00:08:08 00:08:12 means
00:08:08 00:08:15 ATC know by what this means is they came
00:08:12 00:08:17 here they add it to cart they didn't buy
00:08:15 00:08:18 it okay so you go into your custom
00:08:17 00:08:21 audiences in your Facebook account you
00:08:18 00:08:25 take this URL right you say hey they
00:08:21 00:08:28 visited visited order feed URL but did
00:08:25 00:08:28 not visit upsell ones URL that's that's
00:08:28 00:08:30 it
00:08:28 00:08:32 then you create the custom audiences you
00:08:30 00:08:34 create an ad for it we're giving them
00:08:32 00:08:36 more information testimonials reviews
00:08:34 00:08:38 more product information we run an ad to
00:08:36 00:08:40 the small audience that you're gonna
00:08:38 00:08:43 have right so they add it to cart but
00:08:40 00:08:45 didn't purchase okay simple ad campaign
00:08:43 00:08:47 you do that in your custom audience call
00:08:45 00:08:48 it just Add to Cart no purchase right
00:08:47 00:08:50 that's it
00:08:48 00:08:55 next campaign that you can run for
00:08:50 00:09:01 retargeting purposes is page view right
00:08:55 00:09:04 No Add to Cart right page view No Add to
00:09:01 00:09:06 Cart these guys these are the only two
00:09:04 00:09:08 campaigns you need right most like a lot
00:09:06 00:09:10 of people that are really trust me I
00:09:08 00:09:12 love for the Facebook algorithm it's
00:09:10 00:09:13 actually the most amazing thing ever but
00:09:12 00:09:15 like if you're starting out you don't
00:09:13 00:09:16 need this a million campaigns you're
00:09:15 00:09:18 better off going out and testing more
00:09:16 00:09:20 interest groups to get buyers instead of
00:09:18 00:09:22 spending your time doing remarketing
00:09:20 00:09:23 campaigns right now because your
00:09:22 00:09:24 audience sizes are so small so it
00:09:23 00:09:26 doesn't really it's not gonna really
00:09:24 00:09:28 matter - yeah until the sample size is
00:09:26 00:09:30 bigger but that first one you want Add
00:09:28 00:09:33 to Cart right they landed on this page
00:09:30 00:09:36 they didn't buy a viewer they viewed
00:09:33 00:09:38 this page but they didn't opt-in right
00:09:36 00:09:41 so again go to the custom audiences take
00:09:38 00:09:43 the URL of your opt-in page saying hey
00:09:41 00:09:46 they opted in they visited this URL but
00:09:43 00:09:48 they never visited the URL of the order
00:09:46 00:09:49 form right that's your second custom
00:09:48 00:09:51 audience and then you can run ads to
00:09:49 00:09:53 that those are literally the only two
00:09:51 00:09:56 you need if you want to get fancy and do
00:09:53 00:09:59 a third one you could do a remarketing
00:09:56 00:10:01 list to your purchasers right alright to
00:09:59 00:10:03 purchasers right sending them to a
00:10:01 00:10:05 different funnel or or whatever you want
00:10:03 00:10:07 to do right but that's it that's exactly
00:10:05 00:10:09 how I would set how I set up by my
00:10:07 00:10:10 funnels and how I do remarketing
00:10:09 00:10:12 especially for somebody that's
00:10:10 00:10:15 completely brand new keep this simple
00:10:12 00:10:17 you don't need to go and get like super
00:10:15 00:10:20 fancy with it like I do a lot of client
00:10:17 00:10:22 work guys and there's people setting up
00:10:20 00:10:24 upsell secret like depending if they
00:10:22 00:10:26 visited this upsell but not this one
00:10:24 00:10:27 like setting up ad campaigns now you can
00:10:26 00:10:29 get really cool at that but if your
00:10:27 00:10:31 audience size is small its it doesn't
00:10:29 00:10:34 matter it's it's so it's it's literally
00:10:31 00:10:36 irrelevant so into yours until you have
00:10:34 00:10:38 thousands upon thousands of buyers keep
00:10:36 00:10:40 it simple like this that's all you need
00:10:38 00:10:42 and focus on more interest groups so you
00:10:40 00:10:43 can test to find those winners so you
00:10:42 00:10:45 can get more purchasers because that's
00:10:43 00:10:47 the key the more purchasers you get the
00:10:45 00:10:48 more profitable your facebook ads again
00:10:47 00:10:50 get because that's going to give
00:10:48 00:10:53 Facebook the data it needs to really
00:10:50 00:10:54 optimize your algorithm for you so check
00:10:53 00:10:55 out some of the other content on this
00:10:54 00:10:57 channel
00:10:55 00:10:58 because nobody really I don't think a
00:10:57 00:11:00 lot of people tok about facing lads
00:10:58 00:11:02 like I do but they're extremely
00:11:00 00:11:04 extremely profitable okay so that is it
00:11:02 00:11:05 for today's video guys if you have any
00:11:04 00:11:07 questions whatsoever about this stuff I
00:11:05 00:11:08 know we kind of ran through this stuff
00:11:07 00:11:09 kind of quickly if you have any
00:11:08 00:11:11 questions whatsoever and drop a comment
00:11:09 00:11:13 down below and once again if you found
00:11:11 00:11:14 this video helpful give me a like drop
00:11:13 00:11:16 me a comment down below smash the
00:11:14 00:11:18 subscribe on turn a notification about
00:11:16 00:11:20 on new videos are released here every
00:11:18 00:11:22 single day and guys if you are brand new
00:11:20 00:11:23 to e-commerce or you're a struggling
00:11:22 00:11:25 ecommerce seller you don't try drop
00:11:23 00:11:26 shipping you've tried Amazon FBA and you
00:11:25 00:11:28 keep struggling check out that sales
00:11:26 00:11:29 funnel master class down below in the
00:11:28 00:11:32 description of this video it's going to
00:11:29 00:11:34 help you drastikally I promise you guys
00:11:32 00:11:36 I've spent nearly ten years in online
00:11:34 00:11:38 marketing only the last four being
00:11:36 00:11:40 extremely profitable because of this
00:11:38 00:11:41 because of these sales funnels guys and
00:11:40 00:11:43 I know it can do the same for you of
00:11:41 00:11:45 it's done the same for hundreds upon
00:11:43 00:11:46 hundreds of other people guys that is it
00:11:45 00:11:47 for today's video I hope you have a
00:11:46 00:11:49 fantastik rest of your day and I
00:11:47 00:12:01 remember your empire starts