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Facebook Pixel HACKS | How To Run Profitable Facebook Ads From DAY 1 (ADVANCED RETARGETING)

Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders

Facebook Pixel HACKS | How To Run Profitable Facebook Ads From DAY 1 (ADVANCED RETARGETING)

Facebook Pixel HACKS | How To Run Profitable Facebook Ads From DAY 1 (ADVANCED RETARGETING)

startTime durationTime text
00:00:00 00:00:03 I start toking about these amazing
00:00:01 00:00:06 secret Facebook pixel growth hacks which
00:00:03 00:00:08 are insane Facebook groups you can't hit
00:00:06 00:00:10 them with ads you can't really go in
00:00:08 00:00:11 there and spam your products or services
00:00:10 00:00:12 because you're gonna get kicked out
00:00:11 00:00:14 but today's tried you'll be sharing with
00:00:12 00:00:15 you how to pull those people out of
00:00:14 00:00:19 there and target them with your own
00:00:15 00:00:20 advertisement how cool is that so is if
00:00:19 00:00:22 I wanted to get these people on my
00:00:20 00:00:26 Facebook page so I have two strategies
00:00:22 00:00:29 okay I call them you could be nice or
00:00:26 00:00:35 you can go and be try and be as a viral
00:00:29 00:00:38 as possible so what is going on Empire
00:00:35 00:00:39 builders welcome back to another episode
00:00:38 00:00:41 if you are brand new here to the
00:00:39 00:00:43 e-commerce Empire builders and this is
00:00:41 00:00:46 your first time ever on the channel we
00:00:43 00:00:48 give you a huge huge huge warm welcome
00:00:46 00:00:50 make sure you subscribe to the channel
00:00:48 00:00:52 to join the number one ecommerce channel
00:00:50 00:00:54 on YouTube and make sure you drop a
00:00:52 00:00:57 comment down below guys that's gonna
00:00:54 00:00:59 enter you in to win a free one-on-one
00:00:57 00:01:00 coaching session with me plus if you
00:00:59 00:01:02 drop your comment within the first
00:01:00 00:01:04 thirty minutes of this video getting
00:01:02 00:01:06 posted I'm going to personally answer
00:01:04 00:01:08 your question so make sure you turn that
00:01:06 00:01:09 little notification bar down below so
00:01:08 00:01:11 you're notified every Monday Wednesday
00:01:09 00:01:13 Friday as we release new content on the
00:01:11 00:01:15 channel but guys before we start toking
00:01:13 00:01:18 about these amazing secret Facebook
00:01:15 00:01:20 pixel growth hacks which are insane I
00:01:18 00:01:23 want to show you this look I'm at a new
00:01:20 00:01:24 office I moved once again so you guys
00:01:23 00:01:26 are gonna be seeing a whole bunch of
00:01:24 00:01:28 like construction and things I'm
00:01:26 00:01:30 actually building a little movie theater
00:01:28 00:01:32 right over there putting up these huge
00:01:30 00:01:35 doors here that are like in a slide open
00:01:32 00:01:36 and closed but I've moved down here to a
00:01:35 00:01:38 man cave
00:01:36 00:01:40 I guess there's tons more space for me
00:01:38 00:01:41 here especially when we have like people
00:01:40 00:01:43 over and stuff like that I personally
00:01:41 00:01:45 rather be down here a lot more private
00:01:43 00:01:47 and a lot more my own I can make it my
00:01:45 00:01:50 own space but guys without further ado
00:01:47 00:01:51 let's get right into today's video all
00:01:50 00:01:53 right guys so the first thing you need
00:01:51 00:01:55 to make this strategy work at all and
00:01:53 00:01:57 those of you that are already Empire
00:01:55 00:02:00 builders you know this you have to be in
00:01:57 00:02:02 a very small niche okay not super tiny
00:02:00 00:02:04 but you need to be speaking to a very
00:02:02 00:02:05 specific group of people so for the sake
00:02:04 00:02:07 of this example we're gonna be toking
00:02:05 00:02:09 about Chihuahua lovers okay I don't even
00:02:07 00:02:11 own a dog ah I never even really have
00:02:09 00:02:13 ever even pet Chihuahua that's sad but I
00:02:11 00:02:15 know Chihuahua people are super
00:02:13 00:02:16 passionate right you want to be selling
00:02:15 00:02:18 proud of when especially if you're just
00:02:16 00:02:20 getting so drop shipping you are much
00:02:18 00:02:22 better off targeting a very specific
00:02:20 00:02:23 group of people like Chihuahua lovers
00:02:22 00:02:25 then just trying to target everybody who
00:02:23 00:02:27 likes a dog or who owns a dog right
00:02:25 00:02:28 you're better off starting very niche
00:02:27 00:02:30 specific first and then broadening your
00:02:28 00:02:32 reach after that so for sake in this
00:02:30 00:02:34 example we're gonna be toking about
00:02:32 00:02:36 Chihuahua so I went over to Facebook and
00:02:34 00:02:38 we're gonna be this whole strategy is
00:02:36 00:02:40 based on Facebook group so those of you
00:02:38 00:02:42 that don't know Facebook groups you
00:02:40 00:02:44 can't hit them with ads you can't really
00:02:42 00:02:45 go in there and spam your products or
00:02:44 00:02:45 services because you're gonna get kicked
00:02:45 00:02:47 out
00:02:45 00:02:48 but today's strategy I'm gonna share
00:02:47 00:02:50 with you how to pull those people out of
00:02:48 00:02:54 there and target them with your own
00:02:50 00:02:55 advertisements how cool is that so the
00:02:54 00:02:56 first thing we're gonna be doing is
00:02:55 00:02:58 we're gonna do a search for a ton of
00:02:56 00:03:00 different kinds of true all our Facebook
00:02:58 00:03:03 groups now you would join all of these
00:03:00 00:03:04 groups look at this 103,000 Chihuahua
00:03:03 00:03:07 lovers in there right that's insane
00:03:04 00:03:10 here's another one 3 point 4 K 1.1 K 12
00:03:07 00:03:12 K right there's a 7 K there's a ton of
00:03:10 00:03:14 groups in here now for me I would only
00:03:12 00:03:16 join groups that are probably above a
00:03:14 00:03:17 3,000 and that are pretty active you can
00:03:16 00:03:19 click into one of these to really see
00:03:17 00:03:20 the activity of what's happening in the
00:03:19 00:03:23 group you can see here this one's has
00:03:20 00:03:25 191 new posts today that's insane I
00:03:23 00:03:28 don't know how the how how can you be
00:03:25 00:03:29 toking about that much about chihuahuas
00:03:28 00:03:31 I don't know but thing is this isn't my
00:03:29 00:03:32 niche right people are super passionate
00:03:31 00:03:35 about this this is what they tok about
00:03:32 00:03:36 these people love Chihuahuas you might
00:03:35 00:03:38 love Chihuahuas and you never thought
00:03:36 00:03:39 that you could actually start a business
00:03:38 00:03:40 around that well I beg to differ because
00:03:39 00:03:43 there's a lot of people toking about it
00:03:40 00:03:44 in this specific group happening right
00:03:43 00:03:46 now so you should be part of these
00:03:44 00:03:48 groups either way now what I would do is
00:03:46 00:03:48 I would join all of these Facebook
00:03:48 00:03:50 groups okay
00:03:48 00:03:52 now you might be thinking well Pete how
00:03:50 00:03:54 are we gonna retarget these people how
00:03:52 00:03:56 are we gonna pixel these people okay now
00:03:54 00:03:57 if you're brand new to the Facebook and
00:03:56 00:03:59 Facebook pixels and all that stuff check
00:03:57 00:04:01 out some of the other resources on this
00:03:59 00:04:02 channel there's this one's a little bit
00:04:01 00:04:04 more of an advanced tiknique but
00:04:02 00:04:06 essentially what a Facebook pixel is is
00:04:04 00:04:08 when somebody lands on your website
00:04:06 00:04:10 right they get hit with a Facebook pixel
00:04:08 00:04:12 when when you have it installed on there
00:04:10 00:04:15 right now when they hit hit with that
00:04:12 00:04:17 Facebook pixel that is now data you can
00:04:15 00:04:18 now retarget that person with your
00:04:17 00:04:21 products you could sell them your your
00:04:18 00:04:22 offers at that point right very powerful
00:04:21 00:04:25 especially with Facebook groups where
00:04:22 00:04:26 it's unreasonably passionate at people
00:04:25 00:04:29 look at these people
00:04:26 00:04:30 walking so much about chihuahuas how
00:04:29 00:04:32 powerful would it be to be able to
00:04:30 00:04:34 target these people now what I would do
00:04:32 00:04:35 is if I wanted to get these people on my
00:04:34 00:04:40 Facebook page so I have two strategies
00:04:35 00:04:42 okay I call them you can you can be nice
00:04:40 00:04:45 or you can go and be try and be as a
00:04:42 00:04:48 viral as possible okay now if you try
00:04:45 00:04:50 and go be nice usually nice things nice
00:04:48 00:04:52 people don't really get notiked no
00:04:50 00:04:54 offense now if you go in there was a
00:04:52 00:04:57 piece of viral content that would really
00:04:54 00:05:00 hurt these people that is what's going
00:04:57 00:05:01 to get you a ridiculous amount of people
00:05:00 00:05:03 to click over to your website now the
00:05:01 00:05:04 strategy involves using clickfunnels I
00:05:03 00:05:06 use clickfunnels for everything for my
00:05:04 00:05:08 drop shooting businesses I don't use
00:05:06 00:05:09 Shopify whatsoever if you want to learn
00:05:08 00:05:12 more on why you need to be using sales
00:05:09 00:05:14 funnels oh not Shopify attend a sales
00:05:12 00:05:15 funnel masterclass down below in the
00:05:14 00:05:17 description of this video be the first a
00:05:15 00:05:19 link in the in the description of this
00:05:17 00:05:22 video that plus all their other bonuses
00:05:19 00:05:23 down there but attend that ok so what we
00:05:22 00:05:25 would do is we would set up like an
00:05:23 00:05:27 artikle write a basic artikle we can
00:05:25 00:05:29 have pictures in it and whatnot so for
00:05:27 00:05:31 example here is just one artikle here I
00:05:29 00:05:33 actually had it already open this one's
00:05:31 00:05:35 just a simple artikle no email opt-in on
00:05:33 00:05:37 that we would delete all of that stuff
00:05:35 00:05:46 out of there but essentially then I'll
00:05:37 00:05:48 click Edit here and as we load so once
00:05:46 00:05:50 once you're in the editor here you could
00:05:48 00:05:52 then you know Facebook click funnels is
00:05:50 00:05:54 super easy if you're not using it's it's
00:05:52 00:05:56 ridiculous but you can set these up
00:05:54 00:05:57 however you like now you can what you
00:05:56 00:05:59 can do here is you could set up some
00:05:57 00:06:01 helpful canta hey 10 tips that every
00:05:59 00:06:03 Chihuahua owner needs to know right or
00:06:01 00:06:04 and and you might get some clicks you'll
00:06:03 00:06:06 get some clicks on that but if you
00:06:04 00:06:08 really want to like make this thing pop
00:06:06 00:06:11 and make the engine siphon as many
00:06:08 00:06:13 people to click over to this all you
00:06:11 00:06:16 would have to do is set up something
00:06:13 00:06:20 that these people would find aggravating
00:06:16 00:06:23 so let's say it's a an owner did
00:06:20 00:06:24 something to their chihuahua that every
00:06:23 00:06:26 trauma owner needs to know about so they
00:06:24 00:06:28 don't make this mistake well I would
00:06:26 00:06:30 either write an artikle or I would get a
00:06:28 00:06:32 piece of video and make this look very
00:06:30 00:06:34 kind of artikle style right very like
00:06:32 00:06:35 Washington Post sort of style you would
00:06:34 00:06:37 not have an email opt-in none of this
00:06:35 00:06:38 stuff you could but that might get you
00:06:37 00:06:40 banned from the group
00:06:38 00:06:43 or whatnot but you want to make it look
00:06:40 00:06:44 like legit like you so you put this to
00:06:43 00:06:45 put that together you wouldn't saw your
00:06:44 00:06:47 face little pixel here right in your
00:06:45 00:06:49 tracking code section I'd recommend just
00:06:47 00:06:51 using a page view pixel and you would
00:06:49 00:06:53 post it in the group now if you're going
00:06:51 00:06:54 viral content that's gonna agitate these
00:06:53 00:06:55 people you have to be one of them
00:06:54 00:06:57 they'll just go in there and be like oh
00:06:55 00:06:59 I hate Chihuahuas cook to my website
00:06:57 00:07:00 right you that won't work right that's
00:06:59 00:07:01 good they're gonna just get they're
00:07:00 00:07:03 gonna you're gonna get banned
00:07:01 00:07:04 immediately so what you have to do is
00:07:03 00:07:05 you have to kind of work it right so
00:07:04 00:07:07 what you would do is you would say
00:07:05 00:07:09 something along the lines of oh my gosh
00:07:07 00:07:11 can you believe this Chihuahua owner did
00:07:09 00:07:12 this to their dog oh my gosh guys can
00:07:11 00:07:14 you believe this why would they do this
00:07:12 00:07:17 right like and then and just leave it at
00:07:14 00:07:19 that very real be a normal person okay
00:07:17 00:07:21 and just post the link and you should if
00:07:19 00:07:23 you did this right people should start
00:07:21 00:07:24 engaging and starting agreeing with you
00:07:23 00:07:26 like oh my gosh why would they do that
00:07:24 00:07:28 like you know and all that stuff you'd
00:07:26 00:07:30 get engagement all right
00:07:28 00:07:32 so that one does take a little bit of
00:07:30 00:07:34 effort on your part now there is another
00:07:32 00:07:36 easier way which leads me to number two
00:07:34 00:07:38 and that's utilizing your business
00:07:36 00:07:40 manager so we had a challenge here where
00:07:38 00:07:43 we did a zero to a thousand dollars a
00:07:40 00:07:44 day on our in a sales funnel for this
00:07:43 00:07:46 business
00:07:44 00:07:48 so I'm use this as an example now if
00:07:46 00:07:49 well in the reason you need a facebook
00:07:48 00:07:52 business page is because what this
00:07:49 00:07:54 strategy involves is creating some sort
00:07:52 00:07:57 of video right now a cute video
00:07:54 00:07:59 Chihuahua's true wawas maybe just being
00:07:57 00:08:01 born right or whatever that will get
00:07:59 00:08:02 these people to be like oh that's so
00:08:01 00:08:04 cute and actually watch your video right
00:08:02 00:08:06 so for me looking at Chihuahuas I
00:08:04 00:08:08 imagine that these people love cute
00:08:06 00:08:10 Chihuahua so I would put together a nice
00:08:08 00:08:12 video of maybe like a chihuahua you know
00:08:10 00:08:14 you know playing around or doing
00:08:12 00:08:16 something funny or whatever and I put a
00:08:14 00:08:17 nice little quick little video normal
00:08:16 00:08:19 one just off like an iPhone does have to
00:08:17 00:08:19 be edited or anything and I'd post it in
00:08:19 00:08:22 here
00:08:19 00:08:23 however it has to be shared from your
00:08:22 00:08:26 facebook business page so get the video
00:08:23 00:08:28 cute video it could be like 20 seconds
00:08:26 00:08:30 if that posted to your facebook business
00:08:28 00:08:33 page then share that in to the group
00:08:30 00:08:35 okay be like oh my gosh look how cute
00:08:33 00:08:38 these newborn ah newborn Chihuahuas are
00:08:35 00:08:40 right and that's going to get people to
00:08:38 00:08:42 watch your video now those people from
00:08:40 00:08:45 your base of business manager you'll be
00:08:42 00:08:47 able to target with video ads that is
00:08:45 00:08:50 now building up that pixel so you can
00:08:47 00:08:52 then retarget those people that future
00:08:50 00:08:54 with your offer right you're free put
00:08:52 00:08:56 shipping off funnel whatever your your
00:08:54 00:08:59 big discount offer whatever it might be
00:08:56 00:09:01 but again it gives you some traction and
00:08:59 00:09:03 so start targeting some warmed up people
00:09:01 00:09:04 as opposed to just going doing it get
00:09:03 00:09:06 interest based targeting where might
00:09:04 00:09:07 still be a little bit broad in your cost
00:09:06 00:09:10 per purchases might be a little bit
00:09:07 00:09:12 higher very very very very powerful way
00:09:10 00:09:14 to do it now the third way that I want
00:09:12 00:09:17 to tell you about is leveraging
00:09:14 00:09:19 influencers so for example Chihuahuas of
00:09:17 00:09:21 Instagram or whatever Chihuahua
00:09:19 00:09:23 instagrams this page is just an
00:09:21 00:09:25 influencer meme style influencers that
00:09:23 00:09:27 just posts cute videos like this one I
00:09:25 00:09:30 guarantee if I went in and put and
00:09:27 00:09:32 posted this on a chihuahua business page
00:09:30 00:09:34 and posted this inside of the inside of
00:09:32 00:09:35 one of the stronger rooms people would
00:09:34 00:09:37 love it right it's okay it's like a
00:09:35 00:09:39 chihuahua getting its teeth brush like
00:09:37 00:09:40 who wouldn't love that why would you get
00:09:39 00:09:41 banned in the group for posting a
00:09:40 00:09:43 picture of a chihuahua
00:09:41 00:09:45 getting their teeth brush they'll get in
00:09:43 00:09:46 alright so oh my gosh look at these
00:09:45 00:09:50 alright we're not going down this rabbit
00:09:46 00:09:51 hole oh my gosh look at this one this is
00:09:50 00:09:54 ridiculous chihuahuas
00:09:51 00:09:55 all right so what I would do if I was
00:09:54 00:09:56 gonna work with these kind of meme style
00:09:55 00:09:58 pages and typically you want them to be
00:09:56 00:10:00 meme style pages for this strategy the
00:09:58 00:10:02 reason I say that is because we're not
00:10:00 00:10:04 trying to get any sales right now we're
00:10:02 00:10:06 trying to build up a pixel okay so you
00:10:04 00:10:09 have two options here you can either buy
00:10:06 00:10:11 shout outs on this page and have them
00:10:09 00:10:12 point to your Instagram page where you
00:10:11 00:10:14 have different videos that people can
00:10:12 00:10:16 watch right now when they've watched
00:10:14 00:10:19 that video then you can retarget those
00:10:16 00:10:22 people or you can have the influencer
00:10:19 00:10:23 push them to your artikle maybe that
00:10:22 00:10:25 that viral artikle that you at you had
00:10:23 00:10:26 posted maybe it did really well in a
00:10:25 00:10:27 Facebook group so now you want to get
00:10:26 00:10:29 some more traction to it to get some
00:10:27 00:10:32 more Facebook pixel data right you can
00:10:29 00:10:34 push them out to that - you can also do
00:10:32 00:10:36 a giveaway let's say you want to do a
00:10:34 00:10:38 giveaway promotion with them say hey I'm
00:10:36 00:10:40 giving away you know X amount of
00:10:38 00:10:42 Chihuahua chewing toys or whatever I
00:10:40 00:10:43 would love to promote it on your page
00:10:42 00:10:46 how much is it gonna cost they might
00:10:43 00:10:47 tell you ten bucks whatever then you
00:10:46 00:10:48 push them to look at something called
00:10:47 00:10:51 like an opt-in page where they can just
00:10:48 00:10:52 opt-in for your free giveaway which is
00:10:51 00:10:54 now going to collect you an email
00:10:52 00:10:56 address it's going to give you Facebook
00:10:54 00:10:58 pixel fires and it's gonna collect you
00:10:56 00:11:00 leads so now you can retarget all of
00:10:58 00:11:01 those people in a huge grand scheme of
00:11:00 00:11:03 things now if you implement all these
00:11:01 00:11:04 strategies that's what's going to allow
00:11:03 00:11:06 you to
00:11:04 00:11:08 build up a warmed up audience inside
00:11:06 00:11:10 your face of a big business manager now
00:11:08 00:11:12 you'll be able to target people that
00:11:10 00:11:14 have that page view pixel fire Add to
00:11:12 00:11:16 Cart lead however you're marking them
00:11:14 00:11:19 now how do you know when it's ok to
00:11:16 00:11:21 start retargeting I always do rules of
00:11:19 00:11:24 1,000 ok you have to wait until you have
00:11:21 00:11:26 about a thousand pages if not more
00:11:24 00:11:27 usually that more you wait the better
00:11:26 00:11:29 off your results are going to be but at
00:11:27 00:11:31 least the very first thousand then you
00:11:29 00:11:32 can start targeting on Facebook at a
00:11:31 00:11:34 very very low budget I probably on a
00:11:32 00:11:37 thousand person audience wouldn't even
00:11:34 00:11:38 exceed like 3 4 bucks a day because the
00:11:37 00:11:40 audience will be exhausted however if
00:11:38 00:11:41 it's constantly filling up the fact a
00:11:40 00:11:42 custom audience is constantly getting
00:11:41 00:11:45 filled up with new leads
00:11:42 00:11:47 then it's a-ok it's so good that you can
00:11:45 00:11:49 start raising the budgets on that
00:11:47 00:11:51 depending on the performance you get but
00:11:49 00:11:53 guys that is it for today's video I hope
00:11:51 00:11:55 you had gotten tremendous amounts of
00:11:53 00:11:56 value hit that thumbs up button if you
00:11:55 00:11:59 liked it and hit that subscribe button
00:11:56 00:12:01 if you love this video and make sure you
00:11:59 00:12:03 turn that notification Mon because again
00:12:01 00:12:06 I answer all your questions live down
00:12:03 00:12:09 below if you asked your questions within
00:12:06 00:12:10 the first thirty minutes of this video
00:12:09 00:12:13 launching which is every single Monday
00:12:10 00:12:14 Wednesday and Friday now as this video
00:12:13 00:12:17 ends there'll be a video that pops up
00:12:14 00:12:19 right here attend this training it is a
00:12:17 00:12:21 facebook video a Facebook ad scaling
00:12:19 00:12:23 strategy that I launched on this channel
00:12:21 00:12:24 that's gonna show you that are just
00:12:23 00:12:25 getting started with Facebook
00:12:24 00:12:27 advertising how to structure your
00:12:25 00:12:29 campaigns how to launch your Facebook
00:12:27 00:12:30 ads and so you're not making all those
00:12:29 00:12:32 mistakes that I made so that video will
00:12:30 00:12:34 pop up here make sure you attend it and
00:12:32 00:12:35 all the bonuses that I mentioned during
00:12:34 00:12:37 this video will be down below in the
00:12:35 00:12:39 description of this video take advantage
00:12:37 00:12:40 of them guys I give you free funnel
00:12:39 00:12:42 templates down there membership sites
00:12:40 00:12:43 all this stuff is free for you guys here
00:12:42 00:12:45 on the Empire Builder YouTube channel
00:12:43 00:12:47 and make sure you attend the sales a
00:12:45 00:12:49 funnel master class it'll be all that
00:12:47 00:12:50 stuff will be the first link down below
00:12:49 00:12:52 in the description of this video but
00:12:50 00:12:54 guys have a fantastik rest of your day
00:12:52 00:13:00 and remember your empire starts now