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facebook re engagement ads

Published on: August 4 2023 by pipiads

In this video, Ben Heath from Lead Guru discusses whether it is better to run engagement campaigns or conversion campaigns first on Facebook. He presents arguments for both sides and offers his opinion on what marketers should do.

- Ben introduces himself as Ben Heath from Lead Guru and states that he will be answering the question of whether engagement campaigns should be run before conversion campaigns on Facebook.

- He asks viewers to like the video and subscribe to his channel.

Engagement Campaigns:

- Ben explains that historically, people have run engagement campaigns to gather social proof for their ads.

- Engagement campaigns are designed to generate likes, comments, and shares on a post, which can help boost the credibility of an ad.

- He mentions that engagement campaigns are especially useful for smaller budgets, as they can help gather social proof without spending too much money.

Conversion Campaigns:

- Ben suggests that for higher budgets, it is better to go straight for a conversion campaign.

- While conversion campaigns may generate social proof at a slower rate, the higher budgets allow for faster results.

- He advises against running engagement campaigns first for higher budgets, as it can slow down the process of refreshing ads regularly.

Industry Considerations:

- Ben highlights that the importance of social proof in ads varies depending on the industry.

- Industries with a lot of skepticism or competitive markets may benefit more from social proof.

- He uses his own industry of digital marketing as an example, where social proof is crucial due to past negative experiences with agencies.

- Ben concludes by stating that whether to run engagement campaigns or conversion campaigns first depends on the budget and industry.

- He emphasizes that running engagement campaigns first can be beneficial for smaller budgets and industries that prioritize social proof.

- However, for higher budgets, it is more efficient to go straight for conversion campaigns.

- Ben encourages viewers to join his Facebook Ads Mastermind Group, a free resource for Facebook advertisers, and thanks them for watching.

Overall, Ben's video provides insights into the debate of running engagement campaigns versus conversion campaigns first on Facebook and offers advice based on budget and industry considerations.

Don't Use The ENGAGEMENT Objective on Facebook! Here's Why...

Hey guys, it's Ben Heath from Lead Guru. In this video, I'm going to explain why using the engagement objective on Facebook is a bad idea. There are some real issues with it that can negatively impact your overall Facebook advertising results. So, let's dive in and see what you can do instead.

But before we get started, I just want to quickly ask you to smash that like button and subscribe to my channel if you're new here. I release Facebook advertising-related content like this all the time. Okay, let's get into it.

- The engagement objective on Facebook can be detrimental to your advertising results.

- It may seem like a good idea to generate comments, likes, and social proof on your ads, but there are serious drawbacks.

Issues with the engagement objective:

- Facebook's engagement objective is designed to get more people to see and engage with your posts or page.

- However, Facebook does not differentiate between positive and negative engagement.

- Negative engagement, such as negative comments and reactions, can be damaging to your business.

- Running engagement campaigns can negatively impact your conversion campaigns.

- Facebook's algorithms optimize for engagement, not considering whether it is positive or negative.

- Negative engagement can lead to training Facebook to target the wrong audience and waste your money.

Impact on other campaigns:

- Negative engagement can negatively impact your conversion campaigns.

- Facebook learns from the engagement on your ads and may target the wrong audience based on negative engagement.

- Custom audiences based on people who have engaged with your page can include negative engagers, affecting your retargeting campaigns.

- Lookalike audiences based on the custom audience may also be affected.

Alternatives to engagement campaigns:

- Instead of running engagement campaigns, focus on conversion campaigns or other objectives like traffic or reach.

- The engagement objective on Facebook can lead to negative engagement, which is harmful to your business.

- It can also negatively impact your other campaigns and waste your advertising budget.

- Instead, consider running conversion campaigns or other objectives that align with your business goals.

Before you go:

- Check out my free webinar on three killer Facebook ad strategies to boost your revenue.

- Consider joining our membership for more in-depth strategies and tips on Facebook advertising.

And that's it for today. Remember, avoiding the engagement objective can save you money and protect your advertising results. Thanks for watching!

How to Create an Engagement Campaign With Facebook Ads (Engagement Ads Tutorial)

Hey, what's up ladies and gentlemen? It's Cody Carpenter here from YouTube channel Cody Knows. If you haven't subscribed yet, smack that subscribe button and hit the notification bell to stay updated with all my future videos. Today, I'm going to show you how to create engagement campaigns for your Facebook ads.

So, first of all, what is an engagement objective? Well, the engagement objective is designed to get more people to see and engage with your Facebook posts or your page. With this objective, you can create ads that boost your posts, promote your page, get people to claim offers, or raise attendance at an event.

Platforms and Ad Formats:

You can run engagement campaigns on Facebook, Instagram, and the Audience Network. And you can choose from various ad formats like photo, video, carousel, and slideshow.

Creating an Engagement Objective Campaign:

Now, let's get into the step-by-step tutorial on how to create an engagement objective campaign. For this example, I'll show you how to create a post engagement campaign for existing posts.

Step 1: Create a Campaign

- Go to your ad account and click on Create a Campaign.

- Choose the buying type as auction.

Step 2: Choose Engagement Objective

- Scroll down and click on Engagement under the objectives.

- Hover over the eye icon to get more information about each objective.

Step 3: Set up Campaign Details

- Name your campaign, ad set, and ad.

- Click on Continue.

Step 4: Ad Creation

- If necessary, choose special ad categories based on your campaign type.

- Move to the ad creation section.

- Use an existing post or create a new one.

- Edit the post to comply with Facebook's policies.

Step 5: Targeting and Publishing

- Set up your targeting and other details.

- Click on Publish to launch your engagement objective campaign.

Creating an engagement objective campaign for your Facebook ads is a great way to increase visibility and interaction with your posts and page. By following these simple steps, you can effectively run engagement campaigns and drive more engagement for your business. Don't forget to utilize the power of social proof by combining engagement campaigns with conversion campaigns. So, start creating your engagement campaigns today and see the results for yourself.

If you have any questions, feel free to comment, and I'll get back to you as soon as possible. And remember, if you haven't subscribed to my YouTube channel yet, hit that subscribe button and the notification bell to stay updated with all my future videos. Thanks for watching, and I'll see you in the next video!

Facebook Engagement Campaigns

With all the recent changes to online advertising and privacy laws, it's more important than ever to take advantage of on-platform performance and engagement from your customers. Engagement campaigns on platforms like Facebook can help drive individual post engagement or page engagement. In this article, we will walk you through how to set up an engagement campaign and give you some ideas on how to leverage those audiences later down the funnel.

- With the changing landscape of online advertising and privacy laws, it's crucial to make the most of on-platform performance and engagement.

- Engagement campaigns on platforms like Facebook can drive individual post engagement or page engagement.

Setting up an Engagement Campaign:

1. Choose the engagement objective: Unlike other campaign objectives on Facebook, engagement campaigns allow you to optimize for different types of engagement, such as post engagement, page likes, or event responses.

2. Select the engagement type: Choose the type of engagement you want to optimize for in your campaign, such as post engagement or page likes.

3. Set up targeting options: Customize your targeting options within the ad set, including budget, schedule, audience, and placements.

4. Optimize for ad delivery: Set the optimization for ad delivery to post engagement to focus on getting engagement on your post.

5. Customize ad creative: Choose the identity for your ad and decide whether to use an existing post or create a new one. If creating a new ad, keep in mind that the fields will be limited compared to a normal ad.

6. Publish your campaign: Review all the settings and click publish to launch your engagement campaign.

Page Likes Campaign:

1. Choose the page likes objective: Select the page likes objective when you want to generate likes for your Facebook page.

2. Set up campaign settings: Set up the campaign settings similar to a post engagement campaign.

3. Target specific connections: Exclude people who already like or follow your page to focus on targeting new audiences.

4. Convert connections to custom audience: Due to updates in Facebook's connections and connected audiences, convert connections into a custom audience based on the type of connection.

5. Customize ad creative: Edit the media and primary text for your ad. Keep in mind that the primary text will appear as the intro section above the media and below the page name, which serves as the headline.

6. Publish your campaign: Review all the settings and click publish to launch your page likes campaign.

Engagement campaigns on platforms like Facebook can help you drive individual post engagement or page engagement. By optimizing for engagement and customizing your ad creative, you can make the most of on-platform performance and engagement from your customers. Take advantage of these campaigns to boost your online presence and connect with your target audience effectively.

How To Run Facebook Engagement Ads 2022

Okay, so step one of this engagement ad is simply posting it on the business page. Avoid hitting the boost post button and instead go to the ads manager in the business manager. Make sure to open up another tab for the business manager and organize your folders.

To ensure you are in the right account, look at the top left of the page and check the account name. If it's not the right one, switch to the correct account. Shade each campaign, ad set, and ad to gray before clicking the green button. This helps to keep track of what you have completed.

When unchecking ads, you can either do it in the main view or click on the blue one selected button at the top right. Always double-check that all ads are unchecked before clicking the green button, as leaving one checked can create another ad around it.

For the ad set title, use a descriptive name such as Mad Annual Meeting Napa 20 Mile to indicate the ad content and objective. In the ad title, remove the engagement objective and keep it simple, such as Mad.

Engagement ads are useful for retargeting a local area and keeping people engaged and top of mind. However, if you want to generate leads, you should consider using Kartra pages or landing pages to capture leads. Engagement ads are more about keeping people on Facebook and getting them to comment, share, and like the post.

In the categories section, choose credit and housing to cover compliance and ensure you're targeting the right audience. Then click next to proceed.

In the budget and targeting section, choose the daily budget and start and end dates. Make sure to start the next day and end at the same time. For budget planning, look at the next four weeks and divide the budget evenly. For example, if the budget is $40 a week, the monthly budget would be $160.

In the custom audiences section, include the lobby video, Christmas party, welcome video, and those who engaged with any post or ad. Exclude the Facebook audience.

Now you can move on to the next steps for creating and running the ad.

How to Increase Facebook Engagement in 2023

Look, it's no secret that Facebook is the largest social media platform in the world. But what isn't so clear is how to actually use Facebook to increase your engagement. So today, I'm going to give you the seven Facebook algorithm hacks to increase your engagement. Hey guys, Sherman here at Life Marketing, a digital marketing agency that works on Facebook campaigns all day long for small businesses. I'm taking a break from work right now to give you the seven hacks to breaking the Facebook algorithm to take your engagement to the next level. And by the way, you don't have to click some link in my bio for the full guide or buy my free course. If you follow these instructions that I'm about to give you, I promise you that you will see higher levels of engagement on your Facebook page. And if you stay to the end, I'll give you a bonus hack. Alright, let's cut to the chase.

- Facebook is the largest social media platform in the world.

- Increasing engagement on Facebook can be challenging.

- I will share seven Facebook algorithm hacks to increase engagement.

Hack 1: Boost Your Content:

- Boosting your posts is necessary to reach a larger audience.

- Facebook prioritizes posts with friends and family over business content.

- Boosting posts doesn't have to be expensive.

Hack 2: Create Engage-Worthy Content:

- Post content that is relevant and interesting to your audience.

- Grab attention with authentic and relevant messages and eye-catching visuals.

Hack 3: Get People Talking:

- Ask questions with simple answers or provide options for comparison.

- Spark conversations and meaningful interactions with your audience.

Hack 4: Interact with Your Followers:

- Respond to comments and engage with your audience.

- Build authentic relationships and encourage further dialogue.

Hack 5: Avoid Fishing for Engagement:

- Don't ask for engagement directly in your posts.

- Make your content irresistible instead.

Hack 6: Post More Often:

- Posting frequently and consistently increases engagement.

- Craft high-quality content to avoid losing followers and engagement.

Hack 7: Post Native Content and Keep People on Facebook:

- Share content that is created solely for the Facebook platform.

- Avoid linking to external websites as much as possible.

Bonus Hack: Use Video:

- Videos perform better than other types of content on Facebook.

- Use videos to keep people on the platform and increase engagement.

- Increasing engagement on Facebook requires boosting content, creating engage-worthy posts, getting people talking, interacting with followers, avoiding fishing for engagement, posting more often, and using native content. Incorporating video content is also highly recommended. By implementing these hacks, you can break through the Facebook algorithm and see higher levels of engagement on your page.

How to Create Meta Engagement Ads the UPDATED Way

Today we're launching an engagement campaign for your Facebook business page. This type of campaign allows you to promote a specific post on your page, whether it's an upcoming event or an important message. The benefit of an engagement campaign is that the post stays on your business page, unlike other posts that you advertise on Facebook.

To get started, go to business.facebook.com/ads manager. From there, you can select the type of engagement you want, such as post engagement or event responses. For our purposes, we'll focus on post engagement.

At the campaign level, you'll choose the objective of your campaign, which in this case is post engagement. Next, at the ad set level, you can select the geographic location, demographic information, and placements for your ad.

Finally, at the ad level, you'll create your post. You can either create the post directly from the ads manager or create it first on your business page and then run traffic to it. This is a more sophisticated way of boosting your post, as it allows the post to stay on your page.

If you're running an ad within the special ad category, such as credit, employment, housing, or elections, you'll need to toggle the switch to indicate that. Otherwise, you can select the appropriate options for your business.

When it comes to budgeting, you can choose between a daily budget or a lifetime budget. You can also select when you want your ads to run, whether it's all the time or on a schedule.

For targeting, you have the options of selecting a saved audience, a custom audience, or a lookalike audience. Saved audiences are pre-set demographics that you can use for future campaigns. Custom audiences are based on your existing database or interactions with your page or website. Lookalike audiences are created based on your custom audience and target similar people.

That's a basic overview of how to set up a Facebook engagement campaign. Remember to be strategic with your messaging and choose a post that you want to highlight on your page. Good luck with your campaign!

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