facebook story ads examples
In this video, Heath from Leaguer shares six examples of successful Facebook ads that have performed well in 2019. He breaks down each ad and explains why it worked and the important elements involved.
Example 1: Interior Design Company
- Offer: Free Interior Design Consultations
- Image: A nicely designed kitchen
- Copy: Call-out method with moving house redecorating in question marks. Simple benefits mentioned - designing a beautiful interior and managing the project. Low risk introductory offer with a clear call to action.
Example 2: Gym Studio
- Offer: Free Personal Training Sessions
- Image: Stock image of a fit woman working out
- Copy: Modified call-out method with Ever used a personal trainer? Grabbing attention and emphasizing benefits such as one-on-one training with an expert to help achieve fitness goals. Clear call to action to sign up.
Example 3: Online Bakery
- Offer: Mouth wateringly good low calorie cakes
- Image: A colorful and emotive image of cakes
- Copy: Emphasizing the benefits of low calorie cakes that are also tasty. Catchy headline to grab attention.
These successful Facebook ads all have strong offers, clear and attention-grabbing headlines, and simple benefits that emphasize the value of the service or product being offered. Ecommerce businesses can benefit from colorful and emotive imagery to showcase their products. Service businesses should focus on offering low-risk introductory offers and emphasizing the benefits of their services. Clear calls to action are important in all ads.
A BETTER Way To Advertise On Facebook In 2023 (SECRET)
Creating Effective and Profitable Facebook Ads: Three Key Elements
When it comes to creating Facebook ads that actually convert and bring in profits, there are three key things that you need to focus on. These elements are:
1. Message-Market Match
2. The 40-40-20 Rule
3. The Marketing Rule of Seven
Let's take a closer look at each of these elements and see how they can help you create Facebook ads that get results.
1. Message-Market Match:
The single biggest reason that most Facebook ads fail is that they don't have a good message-market match. This means that the offer being made is either irrelevant or unappealing to the target audience. To get this right, you need to research your target audience and figure out what their pains and problems are. Then, position your product or service as a solution to those problems.
To achieve a good message-market match, you need to focus on the benefits and outcomes that your product or service can offer, rather than just the features. This way, you can create an offer that resonates with your audience and makes them want to take action.
2. The 40-40-20 Rule:
The 40-40-20 rule is a breakdown of the three main elements that contribute to the success of your advertising campaign. According to this rule, 40% of your success comes from your understanding of your target market, 40% comes from your offer, and 20% comes from your copy and creative.
To succeed with Facebook ads, you need to have a deep understanding of your target audience and what they're looking for. You also need to create an offer that is irresistible and relevant to their needs. Finally, you need to have a great copy and creative that grabs their attention and makes them want to take action.
3. The Marketing Rule of Seven:
The Marketing Rule of Seven states that it takes at least seven touchpoints with a potential customer before they will take action. This means that you need to follow up with your audience again and again to build trust and familiarity.
To leverage the power of the Marketing Rule of Seven with your Facebook ads, you can create custom audiences based on how people have engaged with your previous ads. This allows you to follow up with them in a more cost-effective way, while still building those all-important touchpoints.
By focusing on these three key elements, you can create Facebook ads that are not only effective but profitable. With a good message-market match, a solid understanding of the 40-40-20 rule, and a commitment to following up with your audience, you can turn your campaigns into real winners.
Wes Breaks Down the Best Facebook Ads 👉Steal These Ideas!👈
Most Facebook ads are not effective, leading many businesses to abandon them quickly. However, Facebook ads can work, and in this video, the speaker shares six successful ads to inspire stronger and more profitable ads. The first ad is a video ad designed to get people's attention and repel the wrong audience. The second ad is a pre-sell article ad that gives information and sells the product simultaneously. The third ad is a story ad that feels native to Instagram and has an intriguing message. The fourth ad is a testimonial ad that uses five-star graphics and a clean design. The fifth ad is a video testimonial carousel that uses short pull quotes to great effect. Finally, the speaker shares a scroll-stopper ad that is eye-catching and stands out from the crowd. To create effective Facebook ads, strive for eye-catching images, stand-out headlines and body copy, and use tactics like testimonials and pre-sell articles to educate and sell simultaneously.
Top Facebook Ad Examples & The Best Ad Formula For Business
Today we're discussing the top seven Facebook ad examples to help boost your business. You've probably heard people boast about their success with Facebook ads, but maybe you're feeling lost on how to start your own campaign. Don't worry, we're here to help!
Let's jump right into our examples and see what worked for each client:
1. Just Rip It - This client sells equity shares for unopened, vintage hobby packs. They sold tickets to their live events and spent over $59,000 on Facebook ads, making over $459,000 back. Their top performing ads were video clips from their live stream events.
2. Allura Advocacy - This client sells supplements for women. Their top performing ads included testimonial reviews from doctors and satisfied customers. The ads addressed objections and used statistics to appeal to their target audience.
3. Egyptian Magic - This client sells a 100% natural skin cream with multiple uses. Their top performing ads featured celebrity endorsements and focused on the product's benefits.
4. F45 Training - This local gym and training facility wanted more monthly memberships. They used a combination of testimonial copy and video creative to address pain points and encourage sign-ups.
5. University Realty - This client wanted more leads for their student housing property. They used a mix of copy and creative to address pain points and showcase their apartments. They generated over 2,300 leads and 4 million impressions.
6. Faith-Based School of Ministry - This client wanted more leads for their school. They used longer-style copy and looping video creatives to educate their audience on the school and offer a full scholarship as a lead magnet. They generated over 6,400 leads at less than 24 cents per lead.
7. Confidential Client - This client wanted more leads for their product, which we can't disclose. However, we can say that their top performing ads used a combination of video creative and longer-style copy to educate and appeal to their audience's goals.
So there you have it, our top seven Facebook ad examples. Remember to use a mix of copy and creative, address pain points, and appeal to your target audience's goals. And if you stay tuned until the end of the video, we'll even give you a Facebook ad formula you can copy and paste for your own business. Good luck!
Outdated Facebook Ads Tips You SHOULD NOT Be Doing In 2023
Are You Making These Outdated Facebook Ad Mistakes?
If you have been experiencing declining Facebook ad results, skyrocketing advertising costs, or ads that are not performing as expected, then you are not alone. Many business owners, marketers, and advertisers are frustrated and confused by the recent changes to the Facebook ads platform. The problem is that much of the Facebook ads advice being shared is outdated and has not caught up with these changes.
In this article, we will explore some of the most common outdated Facebook ad tips and bad advice that could be the reason your ads are not performing well. We will also provide some updated tips and strategies to help you get more clicks, leads, customers, and sales from your ads.
- Many business owners, marketers, and advertisers are frustrated and confused by the recent changes to the Facebook ads platform.
- Outdated Facebook ads advice is leading to people trying to win this new advertising game using yesterday's old advertising rules.
- The first outdated Facebook ad tip that could be the reason your ads are not performing well has to do with the advice on which Facebook ad objective you should be using in your campaigns.
Outdated Facebook Ad Tips:
1. Using the wrong Facebook ad objective - The general rule is to tell Facebook exactly what you want. If you want sales, choose sales, if you want leads, choose leads, and if you want awareness, choose sales or leads. The brand awareness objective has never really been the best objective because you don't just want people to remember your ad, you want them to take action and buy something or sign up for something.
2. Avoiding Facebook lead ads - Facebook lead ads were once a terrible choice for businesses, but now they are amazing. Facebook lead ads have quickly become one of the top picks for most businesses out there to generate leads and make sales.
3. Focusing on the wrong metrics - Cost per lead (CPL) is an important metric, but prioritizing CPL over earnings per lead (EPL) could cause you to mistakenly turn off profitable and winning ads or continue to fund losing ads until your bank account and credit cards run dry.
4. Micro-budget ad campaigns - Tiny micro ad budgets of one dollar, two dollars, or five dollars a day are very hard to make work anymore. Your advertising budget should be based on your offer price, your targeting, and your funnel.
5. All ad, no funnel - Your single Facebook ad should not be expected to do everything for you. Your ad's main job is to get the click, and the rest of your marketing funnel needs to chip in and help out a little bit too.
Updated Tips and Strategies:
1. Choose the right Facebook ad objective - Choose the objective that aligns with your business goals and the action you want people to take after clicking your ad.
2. Embrace Facebook lead ads - Use Facebook lead ads to generate leads and make sales.
3. Focus on earnings per lead (EPL) - Use EPL to determine the profitability of your ads and make data-driven decisions about which ads to continue funding.
4. Set the right advertising budget - Determine your advertising budget based on your offer price, your targeting, and your funnel.
5. Optimize your marketing funnel - Use retargeting ads and audiences to optimize your marketing funnel and get more clicks, leads, customers, and sales.
If you want to succeed with Facebook ads, you need to keep up with the changes and avoid following outdated advice. Choose the right Facebook ad objective, embrace Facebook lead ads, focus on earnings per lead, set the right advertising budget, and optimize your marketing funnel. By doing so, you can get more clicks, leads, customers, and sales from your ads and achieve your advertising goals.
How To Write Facebook Ad Copy (With Examples & Notes)
In this article, we will discuss a five-step framework for writing Facebook ads that generate more clicks, leads, and customers for your online business. We will cover the three general sources of traffic: organic, referral, and paid, and focus on crafting ads that stand out, get noticed, and create long-term leads and customers. We will explore the challenges of creating good ads in a world where the average person is bombarded with 1700 ads every month, and only a tiny fraction of these are actually seen and engaged with. We will share a five-step framework for writing effective Facebook ads that includes: the hook, the ad body copy, the CTA, the ad creative, and the ad title and description. We will look at examples of Facebook ads for each level of customer awareness, from totally unaware to very aware, and provide tips for creating ad imagery and text that grabs attention, generates curiosity, and encourages action. Whether you are a copywriter, marketer, freelancer, or business owner, this article will provide you with practical insights and strategies for writing Facebook ads that work.
Top Facebook Ad Design Tips That Convert to Clicks (Plus Examples)
- Facebook is a crowded marketing space with over six million advertisers.
- Facebook offers the highest ROI of any social media platform but must be used effectively.
- Viz me empowers everyone to create beautiful and engaging advertising visuals.
Tips for Creating Effective Facebook Ads:
- Use high-quality photos of your own product to catch the viewer's attention.
- Use carousel ads to showcase multiple products or visuals.
- Use professional-quality photos to sell services or virtual products.
- Create your own illustrations to cater to your target customer.
- Use colors that evoke the emotions you want your viewers to feel.
- Ensure there is a purpose behind the specific photo used.
- Use ad copy that is short, offers value, and instills a sense of urgency or trust.
- Include a call to action button to guide viewers on what to do next.
- Target your audience effectively using Facebook's options.
- Optimize your ad for a specific occasion and test multiple versions to see what works best.
- Creating stunning visuals is just the beginning of creating compelling Facebook ads.
- Ensure your content lands in front of the right audience and convinces them to take action.
- Test multiple versions of your ad to optimize for success.