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facebook survey ads

Published on: February 20 2023 by pipiads

How to Run a Facebook Ads Campaign for a Validation Survey

Are you trying to validate your business idea but want to learn as cheaply as possible before investing a lot in the business? Running a Facebook Ads campaign sending to a survey is a great way to collect information from your customers about your business and validate your business idea. In this article, we'll go over the steps to set up a successful Facebook Ads campaign for a validation survey.

Step 1: Set Up Your Ad Account

Make sure your ad account is set up and ready to go. If you need help, reach out to a professional, but for this campaign, it's not terribly difficult to run ads on your own.

Step 2: Choose Your Campaign Objective

Nine times out of ten, a traffic campaign is best for a validation survey. It will send as much traffic to your survey as possible for as cheap as possible. However, if you're looking to collect a lot of data and already have a store set up with a Facebook pixel, a conversions campaign might be a better fit.

Step 3: Set Up Your Ad Set

Set up your ad set and test a couple of audiences. Even if you know exactly who your audience is, it's still important to test a few.

Step 4: Set Your Daily Budget

Set a daily budget for each audience and keep an eye on it. It's okay to bump up the budget if needed, but keep it as low as possible.

Step 5: Create Your Ad

Once your ad set is ready, create your ad. Make sure it's visually appealing and clearly states what the survey is for.

Step 6: Launch Your Campaign

Launch your campaign and monitor it closely. Once you have enough survey responses, end the campaign and analyze the data.

Running a Facebook Ads campaign for a validation survey can be a cost-effective way to collect information from your customers and validate your business idea. By following these steps, you'll be able to set up a successful campaign and learn more about your target market.

How To Set Up a Survey CPA Campaign Using FB Ads?

In this session, we will be creating an FB campaign for our survey page.

First, click on Create Ad and select Conversions as the conversion objective.

Give the campaign a name, such as Conversion Survey Campaign 1 and include a date or test number to avoid confusion.

Choose the target audience, considering interests such as paid surveys, work from home, and make money online.

Edit placements by removing everything except for Facebook feeds and right column.

Set a budget of $5 and a duration of 3 days.

Upload an image and include the website URL in the text.

Choose a strong headline and select Sign Up as the call to action.

Confirm the campaign and monitor its performance through Facebook Insights.

Facebook Ads to Survey Funnel

Lead Generation Campaign on Facebook: How It Works

Lead generation campaigns on Facebook are a powerful way to attract potential customers and boost sales. In this article, we will take a closer look at how one such campaign works and how it can benefit your business.

How the Campaign Works:

- Short copy with a call to action and URL

- Clicking on URL takes user to a lead generation survey funnel

- Image with headline Quality Sales Leads Delivered to You Daily

- Clicking on ad takes user to survey funnel customized for business needs

- Survey funnel prequalifies website visitor with a series of questions

- Questions include target customer location, desired number of leads, conversion rate, average sale size, profit margin, business establishment status, and average monthly revenue

- Once all questions are answered, survey funnel suggests potential leads and offers obligation-free consultation

- User inputs their details and clicks on Yes, I'm ready for more leads

- Survey funnel is connected to CRM and sales team receives notification with all details

- Sales team can now have an informed conversation with the potential customer


- Prequalifies leads for better conversion rates

- Customizable to business needs

- Provides valuable insights into potential customers

- Automatically connects to CRM for easy follow-up

- Generates more leads and ultimately boosts sales

Lead generation campaigns on Facebook with customized survey funnels are an effective way to attract potential customers, prequalify them, and ultimately boost sales. By creating and customizing a survey funnel specific to your business needs, you can gain valuable insights into your ideal client and connect with them more effectively.

Facebook Ads Survey: Your Score + How To Delay It - eCommerce Dropshipping

How to Find and Control Customer Feedback on Facebook Ad Surveys

Are you concerned about customer feedback affecting your Facebook ads? Do you want to know how to find and control the Facebook ad surveys that are sent to your customers? Look no further, because we have the solution for you!

Explanation of Facebook Ad Surveys:

Facebook started sending surveys to purchasers when their purchase pixel was fired off, about two weeks after the purchase. However, you can actually tweak when they send the survey all the way up to six weeks. It's important to stay on top of your scores because anything below 2 affects your delivery and below 1 completely shuts off all of your ads.

How to Find Your Ad Survey:

After talking with Facebook, we have found the exact link you need to click to find your ad survey. This link will contain all of your pages and the exact customer feedback ranking from every single one. We will leave this link in the description below for you to use.

Explanation of Feedback Score:

Your feedback score ranges from 1 to 5, with 4 to 5 being good, 3 to 4 being on par with other e-commerce, and 2 to 3 being when you start receiving a delivery penalty. 1 to 2 means your ads are receiving a delivery penalty and they'll cost even more to reach your people. Anything below 1 means your advertising is disabled.

Controlling the Survey Delivery:

You can actually control when the survey is sent out by clicking set delivery speed on the survey page. You can change the delivery speed from four weeks to eight weeks and even do delivery speed by region. We recommend setting it to eight weeks from the very beginning so you don't run into any problems.

Tips to Improve Your Feedback Score:

1. Have faster shipping times

2. Set the survey delivery to eight weeks

3. Don't disable the purchase pixel, as that data is important

It's important to keep an eye on your feedback score and control the delivery of the surveys. By following our tips, you can improve your score and avoid any delivery penalties. Don't let customer feedback affect your Facebook ads, take control today!

FACEBOOK AD SURVEY: Your Score + How To Delay | Shopify Dropshipping

In this video, Ally from the Supreme Ecom channel discusses how to delay your feedback score in order to avoid restrictions from Facebook. Here are the key points covered in the video:

- Ally introduces herself and the Supreme Ecom channel

- She announces a free consulting call giveaway for one lucky winner who likes the video, subscribes to the channel, and comments with their biggest takeaway on the topic of feedback

- She invites viewers to DM her or the Supreme Ecom team on Instagram to join their mentorship program for Shopify dropshipping

Main Points:

- The feedback rating survey sent out by Facebook to customers was meant to deter dropshippers, but there are ways around it

- The feedback score can be found on the Ads Manager page on Facebook, and it's important to know your score to avoid delivery penalties on your ads

- If your feedback score is low, you can improve it by providing excellent customer service and setting the delivery speed of the feedback rating to a longer time frame, such as 8 weeks or greater than or equal to 9 weeks after purchase

- You can also select delivery time by region

- To avoid terrible feedback scores, it's important to find great suppliers and validate them

- Ally announces the winner of the free consulting call and encourages viewers to follow the three steps to enter the giveaway

- She reminds viewers to prioritize their feedback score to avoid ad restrictions and wasted advertising dollars

Using Facebook for Comparative Survey Research: Customizing Facebook Tools and Advertisement Content

Our research focuses on the use of Facebook advertisements for online survey researchers. We believe that Facebook offers quick and affordable access to a diverse sample across the entire world. However, there are two crucial issues that need consideration when using Facebook advertisements: cost and sample bias. In our research, we explored Facebook tools and how to modify advertisement content to make advertisements more successful, representative, and cost-efficient.

In the first study, we explored Facebook tools, including optimization tools, budget, and audience defining. We found that Facebook offers over 10 different tools for researchers to change how Facebook uses its algorithm to deliver advertisements. We focused on campaign objectives optimization tools and audience defining. We found that Facebook offers three main categories of optimization algorithms: reach, traffic, and conversion. Conversion optimization algorithm works best for survey researchers. We also found that demographic targeting works best, and when we use demographic targeting, we are targeting based on age, gender, and education.

In the second study, we explored how we can modify advertisement content, including text, image, and incentive, to make our advertisements more successful, representative, and cost-efficient. We found that Facebook can provide affordable samples, and conversion optimization algorithm and demographic targeting work best for survey researchers.

In conclusion, our research shows that Facebook advertisements can provide affordable and diverse samples for online survey researchers. By using conversion optimization algorithm and demographic targeting, researchers can find people who will complete their surveys, resulting in more cost-effective and successful surveys.

Ron Douglas: FB Survey Ad Tip

Hey guys, Douglas here. I'm super busy working on my project, the Best Sellers Summit. But I wanted to quickly talk about a topic today that I find interesting. It's about an ad that works really well and looks like a survey.

Key points:

- The ad is from Natural Health Sherpa and it's a survey based on 10 quick lifestyle questions.

- People are curious about their metabolic fix and end up on the survey page.

- At the end of the survey, people have to enter their email to get the results.

- They then watch a video disguised as the results that teaches them things and tries to sell them a weight loss product or supplement.

- This ad works really well on Facebook because it looks like a survey and people are curious about themselves.

If you're interested in learning more about using quizzes to build your list, check out my buddy Justin Brook's blog. Also, sign up for the Best Sellers Summit where we have an awesome lineup of speakers teaching people how to grow their audience and become best sellers. Thanks for watching and have a great day!

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