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Facebook's Massive Business Page Redesign

Published on: November 20 2023 by Ranking Academy

Facebook's Massive Business Page Redesign

Table of Contents:

  1. Introduction
  2. The Need for a New Facebook Page Design
  3. Accessing the Local Section on the Facebook App
  4. The Recommendation Feature for Local Businesses
  5. Adding Call-to-Action Buttons on Business Pages
  6. Switching to a Business or Services Template
  7. Increasing Visibility with Page Stories
  8. Promoting Events and Selling Tickets on Facebook
  9. The Job Feature for Business Recruitment
  10. Maximizing the Benefits of the New Facebook Design

Introduction

Facebook is set to launch a new design layout for all business pages on mobile phones, aiming to enhance user experience and interaction with local businesses. With millions of small businesses relying on their Facebook pages to connect with customers, these changes are crucial to boost engagement and make it easier for visitors to interact with businesses. In this article, we will explore the upcoming features and improvements in the new Facebook design and discuss how they will impact your business page.

The Need for a New Facebook Page Design

Facebook's decision to add a local section to its mobile app and redesign the layout of business pages comes from the growing importance of local market industries online. With two out of three Facebook users visiting a local business page each week, Facebook aims to facilitate better interaction between visitors and businesses. This shift highlights Facebook's commitment to promoting and supporting local businesses on its platform.

Accessing the Local Section on the Facebook App

A significant change in the new Facebook design is the addition of a local section directly accessible from the Facebook app. By tapping on the hamburger menu in the bottom right corner and selecting the local option, users can easily discover recommended businesses in their area. The menu also allows users to filter results by category, ensuring they find precisely what they need. This feature offers a great opportunity for business owners to increase visitor traffic and visibility on their Facebook pages.

The Recommendation Feature for Local Businesses

One of the most notable changes on Facebook business pages is the introduction of the recommendation feature. Instead of traditional reviews, visitors can now leave recommendations for businesses. To give a recommendation, users simply need to tap on the recommendation area and click the yes button. This leads them to a screen where they can leave a recommendation. The minimum requirement is a recommendation of at least 25 characters.

Recommendations offer a brand new way for visitors to spread word-of-mouth about businesses. They can also include photos, videos, and tags to provide a more enriching and informative experience. Tags help visitors understand the nature of the business and categorize it for better searchability on Facebook. While tags are generated based on recommendations, they can also be added manually. It is important to note that recommendations are indexable, which means they can contribute to improving a business's visibility in local search results. However, it's crucial to monitor these recommendations as competitors can also post recommendations and use keywords that may not be desirable for your business. Facebook does provide the ability to report any unfair recommendations.

Adding Call-to-Action Buttons on Business Pages

To enhance visitor engagement and facilitate actions on business pages, Facebook is introducing a range of more prominent call-to-action buttons. These buttons simplify various processes, such as booking an appointment, ordering takeout, or messaging the business owner. The prominence of these buttons ensures that visitors can quickly and easily interact with businesses. The available buttons may vary depending on the type of template used for the business page. Facebook recommends switching to a business or services template for optimal access to these call-to-action buttons. Although the template update will be automatically rolled out by the end of August 2018, business owners have the flexibility to choose a template that best suits their needs.

Switching to a Business or Services Template

With the new Facebook design, business page templates have also been expanded, providing a wider selection for business owners. To switch to a different template, access your page on the desktop version of Facebook, click on settings in the top-right corner, and select edit page from the left menu. Under the template field, you can see the current template your page is using. Click on edit and choose your preferred template from the available options. This allows you to customize your page to align with your business and optimize the new design features.

Increasing Visibility with Page Stories

Facebook recognizes the importance of enhancing the visibility of page stories. These stories provide an opportunity for users to learn more about your business and engage with the content you share. Creating a story for your page is similar to Instagram's story feature. Simply scroll down to the "Your Page Story" option, click on "Add a Story," and create your story. Once saved, visitors who come across your business page in local recommendations can access your stories by clicking on your avatar. Leveraging page stories can significantly improve engagement and interest in your business.

Promoting Events and Selling Tickets on Facebook

Facebook's new design also makes it easier for businesses to promote events and sell tickets directly on the platform. This feature enables businesses to streamline event management and ticket sales by offering a convenient solution within Facebook itself. Businesses can reach a wider audience and attract attendees through event promotion, resulting in increased participation and revenue.

The Job Feature for Business Recruitment

In the coming months, Facebook will introduce a job feature specifically designed for businesses looking to recruit new talent. This feature will provide businesses with a powerful platform to connect with potential employees and streamline the hiring process. By implementing this feature, Facebook aims to bridge the gap between businesses and job seekers, making it easier for both parties to find the right match.

Maximizing the Benefits of the New Facebook Design

To maximize the benefits of the new Facebook page design, it is essential to provide as much relevant information as possible on your business page. This includes details such as opening hours and price range, which will now be more prominent on mobile devices. Encouraging customers to leave recommendations can significantly impact your business's visibility and reputation. Actively promoting this feature and engaging with customer recommendations can facilitate positive word-of-mouth and drive more traffic to your page.

In conclusion, the upcoming Facebook page design changes present an exciting opportunity for businesses to connect with customers and increase their visibility. By embracing the new features and following best practices, businesses can enhance their online presence and strengthen relationships with their target audience. Stay updated with the latest Facebook developments and take advantage of the new design to boost your business's success.

Highlights:

  • Facebook is launching a new design layout for all business pages on mobile phones.
  • A local section will be added to the Facebook app, making it easier for users to discover recommended businesses in their area.
  • The recommendation feature replaces traditional reviews, allowing visitors to leave detailed recommendations for businesses.
  • Call-to-action buttons will be more prominent on business pages, simplifying interactions with visitors.
  • Switching to a business or services template offers more customization options for business pages.
  • Page stories will have increased visibility, providing a way for businesses to share engaging content with their audience.
  • Events can be promoted and tickets sold directly on Facebook, streamlining the event management process.
  • A job feature will be introduced for businesses to recruit new talent in a user-friendly manner.
  • Maximizing the benefits of the new Facebook design includes encouraging customer recommendations and providing comprehensive information on business pages.

FAQ:

Q: What are the upcoming changes to Facebook business pages? A: Facebook is launching a new design layout for all business pages on mobile phones. This includes the addition of a local section on the Facebook app, a recommendation feature instead of reviews, prominent call-to-action buttons, increased visibility for page stories, event promotion and ticket sales, and a job feature for business recruitment.

Q: How can users access the local section on the Facebook app? A: Users can access the local section on the Facebook app by tapping on the hamburger menu in the bottom right corner and selecting the local option. From there, they can discover recommended businesses in their area and filter results by category.

Q: What is the recommendation feature on business pages? A: The recommendation feature allows visitors to leave recommendations for businesses instead of traditional reviews. Visitors can provide detailed recommendations, including photos, videos, and tags. These recommendations are indexable and can contribute to improving a business's visibility on Facebook.

Q: How can businesses optimize the new Facebook design? A: Businesses can optimize the new Facebook design by switching to a business or services template, customizing their page, and utilizing prominent call-to-action buttons. It's also important to encourage customer recommendations and provide comprehensive information on the business page.

Q: Will the new Facebook design affect event promotion and ticket sales? A: Yes, the new Facebook design makes it easier for businesses to promote events and sell tickets directly on the platform. This feature streamlines the event management process and helps businesses reach a wider audience.

Q: Are there any upcoming features for business recruitment on Facebook? A: Yes, Facebook will be introducing a job feature in the next few months specifically for businesses looking to recruit new talent. This feature aims to simplify the hiring process and connect businesses with potential employees.

Q: How can businesses increase visibility with page stories? A: Businesses can increase visibility with page stories by creating engaging content and sharing it with their audience. Page stories can be accessed by visitors through the business's avatar in local recommendations.

Q: Can businesses customize their page templates? A: Yes, businesses can customize their page templates by accessing their page on the desktop version of Facebook, clicking on settings, and selecting edit page. From there, they can choose a preferred template from the available options.

Q: How can businesses maximize the benefits of the new Facebook design? A: To maximize the benefits of the new Facebook design, businesses should encourage customer recommendations, provide comprehensive information on their page, actively promote events and engage with page stories. By doing so, businesses can enhance their online presence and strengthen relationships with their audience.

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