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Facing Ad Rejections on Facebook? Here's How Authors Can Fight Back

Published on: November 17 2023 by David Gaughran

Facing Ad Rejections on Facebook? Here's How Authors Can Fight Back

Table of Contents

  1. Introduction
  2. The Problem with Facebook Ads for Authors
  3. My Personal Experience with Facebook Ads
  4. What is Happening to Other Authors
  5. The Broken System at Facebook
  6. How Facebook Can Fix the Problem
  7. Workarounds and Fixes for Affected Authors
  8. Tips for Dealing with Facebook Support
  9. Planning Ahead to Avoid Issues
  10. Setting Up Business Manager for Better Control

Introduction

In this article, we will delve into a serious problem that many authors are facing with Facebook ads. Many authors are finding their ad accounts being banned or experiencing ad rejections that make no sense. Even contacting Facebook support does not seem to help in resolving these issues. While there is no easy solution or magic fix to these problems, I have gathered practical steps, fixes, and workarounds that can assist authors in handling these situations. Having experienced being banned by Facebook four times in just eight days, I can share my workflow and advice for dealing with these issues.

The Problem with Facebook Ads for Authors

Authors who rely on Facebook ads to promote their books are running into various issues that hinder their advertising efforts. These problems include ad account bans and ad rejections that do not seem to have any valid reasons. Many authors are frustrated with the lack of support from Facebook and the endless loop of appealing, contacting support, and getting banned again.

My Personal Experience with Facebook Ads

As someone who has dealt with multiple ad account bans and the frustrating appeal process, I understand the challenges and complexities of this issue. I have spent countless hours in chat support, trying to get my account reinstated, only to be banned again after adding a new payment method. However, through this experience, I have developed a workflow for handling these situations and have gained insights into the underlying problems at Facebook.

What is Happening to Other Authors

Authors using Facebook ads, particularly for promoting their books on Amazon, are experiencing difficulties in getting their ads approved. Many authors receive error messages stating that they lack domain permissions to run ads, or their ads get immediately rejected for deceptive content despite there being no misleading information in their ads. This issue seems to be more prevalent for Amazon UK ads since September. Other authors have been faced with even more serious cases, such as having their Facebook pages hijacked or being locked out of their accounts with no means of contacting Facebook for support.

The Broken System at Facebook

The escalation procedures and automated review systems at Facebook have proven to be ineffective in resolving issues with ad account bans and ad rejections. Contacting support and appealing for account reinstatement often leads to repetitive explanations and lack of follow-up. Even internal escalations and attempts to reach out to contacts at Facebook have been met with silence or unhelpful responses. It is clear that the current system is broken, and a better human safety net and escalation procedures need to be implemented.

How Facebook Can Fix the Problem

Facebook needs to take a closer look at their escalation procedures and invest in better training for support staff. With the aim of saving money, Facebook has relied heavily on automated systems, which have proven to be inadequate in handling complex issues. The rollout of these automated systems should be slowed down until the existing problems are resolved. Facebook also needs to establish a functioning human safety net for proper review of ad bans and rejections.

Workarounds and Fixes for Affected Authors

While there is no immediate solution to the problems authors are facing with Facebook ads, there are some workarounds and fixes that can be implemented. These include contacting support, using alternative forms of links in ads to bypass domain permission issues, planning ahead and loading ads in advance to allow for review before launch, and considering setting up Business Manager for better control and access to support.

Tips for Dealing with Facebook Support

When seeking support from Facebook, it is important to click the appeal button for an automated appeal, but also reach out to chat support for faster resolution. Preparing a written explanation of the issue beforehand can save time in chat support conversations. Asking for a supervisor does not yield additional help and may even prolong the process. For ad rejections related to link permissions, alternative forms of links can be used, and a variety of workarounds and fixes can be explored.

Planning Ahead to Avoid Issues

To mitigate the risks associated with account bans and ad rejections, authors are advised to plan ahead and load ads in advance. By setting scheduled start dates for ads, authors can ensure that their ads go through the review process before important promotions or launches. This proactive approach can help authors avoid the frustration of ad rejections during critical marketing periods.

Setting Up Business Manager for Better Control

Authors are encouraged to set up Business Manager, a more professional version of Ads Manager, to manage their Facebook advertising. Business Manager provides better control and organization of ads, pages, and multiple ad accounts. In the event of serious issues with an existing ad account, opening a new ad account within Business Manager can provide access to support for further assistance.

Overall, while Facebook ads can be a valuable tool for authors to reach their target audience, it is essential to be aware of the potential issues and have strategies in place to navigate the challenges that arise. By understanding the problems with Facebook's ad system and utilizing the suggested workarounds and fixes, authors can continue to effectively advertise their books on the platform despite the current limitations.

FAQs

Q: Is there a solution to the problems with Facebook ads for authors? A: While there is no easy or immediate solution, there are practical steps, workarounds, and fixes that can be implemented to address the issues authors are facing.

Q: How can authors handle ad rejections on Facebook? A: Authors can try alternative forms of links in their ads, plan ahead by loading ads in advance, and consider setting up Business Manager for better control and access to support.

Q: Why is Facebook's support system ineffective in resolving ad account bans and ad rejections? A: The support system at Facebook relies heavily on automated systems, which have proven to be inadequate in handling complex issues. There is a need for better training and a functioning human safety net for escalated cases.

Q: Can authors escalate their issues with Facebook's ad system? A: While escalation procedures exist, they have proven to be ineffective in resolving issues. Some authors have attempted to reach out to contacts at Facebook but have not received responses or proper resolutions.

Q: How can authors plan ahead to avoid issues with Facebook ads? A: By loading ads in advance and setting scheduled start dates, authors can ensure their ads go through the review process before important promotions or launches, reducing the risk of ad rejections during critical marketing periods.

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