finance ads

Paytm presents “The Divide” | A Social Experiment

Music: Hello everyone, thank you for coming to help us conduct this experiment today. We had participants of different ages who were made to stand in a line. I am going to ask you a bunch of questions, and if your answer is yes, step forward, and if it is no, please step back.

Questionnaire:

- Did you learn how to ride a bicycle before the age of 10?

- Did you learn music in school?

- Did you take any lessons in sports? (And no, video games are not a sport, even if it has the word game in it)

- Did you learn how to iron your clothes while still in school?

- If you can make tea or breakfast not just for yourselves, please step forward. If not, take a step back.

As the questions unfolded, the stark difference between the genders came out visibly. The gap between men and women became very clear and evident, especially when the questions became about managing money.

Questions about managing money:

- Do you usually make all the household bill payments yourself?

- Do you know the circle rate in your area?

- Do you know the price of gold today?

- Do you know the exact breakup of your salary?

- Do you know the details of the financial documents you are asked to sign?

- Have you bought a vehicle in your own name without consulting anybody?

- Have you bought insurance policies unassisted?

- Do you watch or follow the budget?

- Do you manage your own finances and earnings unassisted?

- Do you know how to invest in mutual funds?

- Do you know the difference between a mutual fund and an SIP?

- Do you make the investments for your family members or your spouse?

- Do you file your own income tax return?

The gap between men and women became more evident as the questions progressed. Women have traditionally been barred from learning about money and financial management, and this experiment highlighted this fact. It is essential to empower women to learn about managing money and investing in their future. It is time to break the traditional gender roles and assign responsibilities based on individual capabilities and interests.

Bank Funny Ad 2019 | BestAd

Introducing the Anti-Stress Mortgage

Are you tired of the stressful process of obtaining a mortgage? Do you feel like pulling out your own hair or stealing a bus and driving it off a cliff? Well, it doesn't have to be that way! Introducing the anti-pull-your-hair-out, steal-a-bus-and-jump-in-front-of-it mortgage, only available at First Bank.

Benefits of the Anti-Stress Mortgage:

- Stress-free process

- No need to pull out your own hair

- No need to steal a bus and drive it off a cliff

- No need to jump in front of a speeding bus that's been stolen and is driving off a cliff

How to Apply for the Anti-Stress Mortgage:

- Visit your nearest First Bank branch

- Speak with a friendly mortgage specialist

- Relax and let us take care of the rest

Additional Information:

- Always set up a food perimeter to keep bears away

- Checking should be free, so never pay for it

- First Bank offers free checking

- Customer service is available to assist you

- Avoid the monotony and challenge yourself with a new flower shop or antique store

When your mortgage is stress-free, everything is First Bank. Don't let the process of obtaining a mortgage drive you crazy. Visit us today and experience the anti-stress mortgage for yourself.

Creative Excellence for Finance

The financial services industry is evolving, and it is essential for brands to adopt a full-funnel marketing approach that emphasizes quality creative across all channels. Traditional performance marketing methods may no longer be enough, and brands need to think beyond traditional media to achieve their desired campaign outcomes. This article discusses the importance of quality creative in driving campaign success and the need for brands to optimize their creative for the channel it will be placed on.

Key Points:

- Creative alone can drive up to 49% of campaign success.

- Creative quality is often considered a qualitative, subjective assessment.

- Financial services companies need to adopt a full-funnel marketing approach.

- Brands need to optimize their creative for the channel it will be placed on.

- Stakeholders are often not aligned on what works well on digital media.

- Collaboration and a digital focus are critical for developing impactful campaigns.

- Competition is growing in the financial services industry.

- Fintech startups are emerging as agile competitors.

- Differentiation is becoming more important as consumers shift to mobile banking and payments.

- YouTube is an important platform for advertisers.

- Brands need to adopt a full-funnel approach to reach new potential customers.

- Buying YouTube across multiple objectives can effectively deliver towards a key business objective.

In conclusion, brands in the financial services industry need to embrace a full-funnel marketing approach that emphasizes quality creative across all channels. With the competition intensifying and consumer trends shifting, it is more important than ever to differentiate and occupy a meaningful space in consumers' minds. Brands that adopt a digital focus and collaborate across all stakeholders will be best positioned to develop impactful campaigns that achieve their marketing and business objectives.

Future of Finance

Digital Transformation in Financial Services: Embracing Change to Drive Growth

- Changes in financial services industry due to pandemic and increased digital adoption

- Three consumer trends: desire for self-service, increased mobile usage, changing trust in financial providers

- Businesses must adapt to survive and thrive in new environment

- Key themes for successful digital transformation: being insights-led, agile, and data-driven

Being Insights-Led:

- Importance of gaining first-party data and understanding consumer intent

- Example of Current using data and automation to accelerate growth with Google partnership

Being Agile:

- Need to break down silos and activate insights in real time to maximize ROI

- Example of Chase partnering with Droga5, Accenture, and Google to launch successful video campaign using YouTube's Director Mix

Data-Driven Decision Making:

- Importance of respecting consumer privacy and using data responsibly

- Example of Square using data and insights to drive profitable growth and help customers through difficult year

- With right insights, agile approach, and authentic commitment to responsible data use, businesses can be ready for whatever comes next

- Example of Square's success in driving growth through mission-driven approach and data-driven decision making

Snap earnings ‘confirmed fears’ that ad spending is slowing: Analyst

Snap Misses Revenue Expectations, Highlighting Slowing Ad Spending

Snap, the social media company behind Snapchat, missed revenue expectations in its recent earnings report. This has confirmed fears that ad spending is slowing down, making it more challenging for social media companies to attract advertisers. As a smaller player in the industry, Snap has some advantages, such as being more nimble and having a young audience. However, growth has slowed down, and the company is struggling to invest in its promised augmented reality technology.

Key Points:

- Snap missed revenue expectations in its recent earnings report

- Ad spending is slowing down, making it more challenging for social media companies to attract advertisers

- Snap has some advantages as a smaller player in the industry, such as being more nimble and having a young audience

- However, growth has slowed down, and the company is struggling to invest in its promised augmented reality technology

- TikTok is a problem for all social media giants, as it is gaining speed quickly and making the industry more crowded

- Snap is trying to compete with TikTok by making brand partnerships and pushing forward with filters, but it is only a matter of time before TikTok catches up

- Snap's new features, such as Snap Plus and its move to desktop, are not likely to change the story for the company in the near term

- A subscription service like Snap Plus could help pad profits, especially as advertisers start to pull back on their budgets

- Rest of world is a growth opportunity for Snap, but it will take time to build up revenue per user in these markets

Snap's recent earnings report confirms the challenges that social media companies are facing in attracting advertisers. While Snap has some advantages as a smaller player in the industry, it is struggling to invest in its promised augmented reality technology. TikTok is a problem for all social media giants, and Snap's new features are not likely to change the story for the company in the near term. A subscription service like Snap Plus could help pad profits, but it will take time to build up revenue per user in markets outside of the US and Europe.

Netflix Considers Ads to Offset Subscriber Losses & Ron DeSantis Punishes Disney | The Daily Show

Netflix in Trouble as Shares Drop and Subscriber Numbers Decrease

- Netflix has experienced a drop in shares and subscribers for the first time in over a decade

- More than 200,000 subscribers left the service in the first three months of the year

- Netflix's shares have dropped by a quarter of their value in pre-market trading

- Observers are speculating whether ads will be introduced to Netflix shows as a way to offer a lower price point for advertising-tolerant viewers

- Netflix executives are considering options to regain subscribers

- The rise of password sharing, inflation, and the departure of popular shows such as Bridgerton are among the reasons suggested for the decline in subscribers

- Despite the recent drop, it was always bound to happen as there are now many streaming services available, and viewers want to know which service offers the widest variety of options

- The feud between Florida Governor Ron DeSantis and Disney is escalating over the passing of the Don't Say Gay law and Disney's denouncement of the bill

- Governor DeSantis is now trying to repeal a 1967 law allowing Disney to operate a private government for its properties in the state, which could result in millions of dollars in local taxes for Disney

- Conservatives' fear of wokeness is turning them into liberals, with Governor DeSantis using the power of the government to punish Disney for their opinions

- It is surprising to learn that Disney operates its own government, with its own jail for those who break the rules

- Governor DeSantis' actions are seen as raising taxes on a beloved Florida corporation, which goes against his supposed conservative beliefs

- Despite the recent troubles, Netflix remains a popular streaming service, and viewers continue to enjoy the service for its content, including Netflix and chill.