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Fix Your Solar Facebook Ads Rejection

Published on: November 17 2023 by Leadbase

Fix Your Solar Facebook Ads Rejection

Table of Contents

  1. Introduction
  2. Understanding the Special Ad Category for Solar Ads
  3. Types of Ads and Their Approval Status
  4. Getting Around the Special Ad Category
    • 4.1 Avoiding Discrimination
    • 4.2 Avoiding Targeting Homeowners
    • 4.3 Avoiding Payment-related Claims
  5. Leveraging Tax Credits and Monetary Incentives
  6. Running Ads to a Landing Page
    • 6.1 Creating a Simple Landing Page
  7. Special Ad Category Restrictions and Lead Form Questions
  8. Pros and Cons of Special Ad Category
  9. Conclusion

Understanding the Special Ad Category for Solar Ads

In the world of online advertising, certain industries are subjected to stricter regulations due to their potential to discriminate or exploit vulnerable individuals. The solar industry is one such sector, and it falls under the umbrella of the "Special Ad Category" on social media platforms like Facebook. This category exists to protect users from ads that may be discriminatory or misleading, but it also presents challenges for solar advertisers. In this article, we will explore the ins and outs of the Special Ad Category for solar ads and discuss strategies to effectively navigate its restrictions.

Types of Ads and Their Approval Status

Before diving into the specifics of the Special Ad Category, let's take a moment to understand the different types of ads and their approval status. The author of this article, Ryan from Leadbase, mentions that some of their ads have been approved, while others are still under review. It's important to have a clear understanding of which ads fall under the Special Ad Category to ensure compliance with the platform's guidelines.

Getting Around the Special Ad Category

Running ads in the Special Ad Category can be challenging, but it is not impossible. In this section, we will explore different approaches to effectively navigate the Special Ad Category restrictions and continue advertising solar products and services.

4.1 Avoiding Discrimination

The Special Ad Category exists, in part, to prevent discriminatory targeting. Discrimination based on race, gender, or other demographic factors is strictly prohibited. However, targeting homeowners explicitly can also raise concerns within this category. Homeownership can be seen as a reflection of economic privilege, which might lead to a potential housing category classification. To avoid this, solar advertisers should find ways to target a broader audience while emphasizing the benefits of solar energy.

4.2 Avoiding Targeting Homeowners

Explicitly targeting homeowners can land your ad in the housing category within the Special Ad Category. This limitation arises from the association of homeownership with socio-economic standing. Therefore, it's important to avoid being overly specific in your targeting criteria. Instead, focus on broader demographic characteristics that are not directly tied to homeownership, such as age, interests, or environmental consciousness.

4.3 Avoiding Payment-related Claims

Another aspect to be cautious about when advertising in the Special Ad Category is mentioning payment terms. Ads that mention zero-down payment or low monthly payments can trigger the credit special ad category. To market the affordability of solar, it's advisable to utilize offline channels, such as phone conversations or landing pages, to communicate these payment-related benefits.

Leveraging Tax Credits and Monetary Incentives

One effective strategy for running ads within the Special Ad Category is to leverage tax credits and monetary incentives. By highlighting the available tax credit percentages or illustrating the potential savings in monetary terms, advertisers can appeal to potential customers' financial interests. This approach circumvents explicit discussions of payments while still conveying the value proposition of solar energy.

Running Ads to a Landing Page

If running ads directly to a lead form becomes challenging within the Special Ad Category, advertisers can explore the option of running ads to a landing page. By using a landing page, solar advertisers can collect additional information, such as the prospect's address and approximate power bill, while remaining compliant with the Special Ad Category restrictions.

6.1 Creating a Simple Landing Page

To simplify the process of creating a landing page, Leadbase offers various templates within their Ads Launcher feature. These templates allow advertisers to effortlessly collect pertinent information from prospects while maintaining compliance with the Special Ad Category. Streamlining the lead capture process through a landing page ensures a smooth user experience and maximizes the potential for conversions.

Special Ad Category Restrictions and Lead Form Questions

It's essential to be mindful of the restrictions imposed by the Special Ad Category when designing lead forms for solar ads. Advertisers who choose to operate within this category are limited in the type of questions they can ask. Address information, ZIP codes, and specific location details are off-limits. However, advertisers can still request vital contact information such as the prospect's name, email, and phone number. Understanding these limitations will help solar advertisers create lead forms that comply with the Special Ad Category guidelines while capturing essential prospect details.

Pros and Cons of Special Ad Category

As with any advertising category, the Special Ad Category for solar ads has its pros and cons. On the positive side, operating within the Special Ad Category may provide access to a wider audience, as targeting options are less restricted. Moreover, it allows advertisers to use tax credits and monetary incentives to appeal to potential customers. On the downside, certain limitations, such as the inability to ask for specific location details, can make lead generation more challenging. Evaluating the pros and cons of the Special Ad Category will help solar advertisers make informed decisions about their advertising strategies.

Conclusion

Successfully navigating the Special Ad Category for solar ads requires a thorough understanding of its intricacies. By avoiding discriminatory targeting, steering clear of explicit homeowner targeting, and being mindful of payment-related claims, solar advertisers can overcome the challenges posed by this category. Leveraging tax credits, utilizing landing pages, and adapting lead form questions are strategies that can maximize advertising effectiveness within the Special Ad Category. By embracing these approaches and considering the pros and cons, solar advertisers can effectively promote their products and services while maintaining compliance with platform guidelines.

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