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Flight Attendant Becomes 6-Figure Amazon FBA Success Story 2022

Published on: December 2 2022 by Tatiana James

Flight Attendant Becomes 6-Figure Amazon FBA Success Story 2022

Flight Attendant Becomes 6-Figure Amazon FBA Success Story 2022

hey everyone i'm tatiana and today i
have another
amazon fba success story to share with
you
today you'll get to meet christina
christina is a long time flight
attendant
but due to the pandemic she was
furloughed from her aviation career
and so while the aviation industry was
one of the industries that got hit the
hardest
due to the pandemic there are certain
industries
that ended up growing due to the
pandemic and christina notiked that
and so she looked online she saw the
opportunities
of building an online business and
specifically an amazon fba business
so at 40 years old she started her
amazon business
in the beauty category and she currently
is doing over 100k
in revenue per year and today she is
here to share with you her experience
so christina thank you so much for
taking the time to be here on this
channel today
why don't you get started by just
sharing with our audience a bit about
yourself
and what you were doing before you
discovered
selling on amazon i had actually been a
flight attendant for the last
12 years with a canadian airline and
prior to starting on amazon i had done
that for as i said
13 years so i started in november of
roughly 2000
and i think it was 19 or 20
and my business really took off that
january or february that's when i
started really realizing that this could
be a really great opportunity for me
so wow amazing okay so you're from uh
alberta
and you've been a flight attendant for
many many years
and uh so what made you decide to
look online for ways to create passive
income or an
online source of income i think the
reality was i
did have a little bit of financial
difficulty and i was trying to get
myself
out of debt but in addition to that i
really felt as though my whole life i
hadn't lived to potential
and so even though the money was really
entiking you know you see a lot of
content about like you know a lot of
money that you can make an opportunity
i think that the underlying tone for me
was really living to potential and
trying to see if i could actually push
myself forward
i think i was cautiously optimistik and
amazon seemed like a really great
start because i knew i didn't need to
have thousands of dollars to get started
it seemed like a really great fit um it
was kind of like dipping a toe into the
water
you know for someone who hadn't had any
entrepreneurial experience prior
so yeah that's awesome i love that you
say that because i felt the exact same
way
where i felt like i have this kind of
untapped
potential within me and i want to see
what i can
create you know i want to see what i can
do and
i felt like you know stepping outside of
what i was doing and just
stepping into entrepreneurship was an
opportunity to do that
because as an entrepreneur you know you
are responsible for
everything and you you get to create you
get to
play around with things and try new
things and
you know what you put in is what you get
out and so i knew that
if i worked really hard and i invested
my time my resources my creativity
then it would pay off eventually for me
but it was just exciting the feeling of
like
yeah like i i can actually create
something really amazing and i want to
see what i'm made out of
yeah that's exactly the feeling that i
had right i had really loved my flying
career you know it was an amazing
opportunity but yeah that's just it
there was just something missing
and i don't think i realized until i got
really well into amazon how creative i
am
and you know that's a good reminder for
people just starting that you don't
necessarily have to have the book smarts
or anything you can really just build a
business off of
creativity right like everyone has
different skill sets so
that that was a really big thing for me
was you know
moving myself to potential and it still
is really
right yeah so um so you got furloughed
from your aviation career
because of the covid19 pandemic
that's right yep so cobit hit roughly i
guess march
and initially i thought okay it'll be a
three-month holiday i was kind of not
that i was excited for a global pandemic
by any means but flying was getting a
little bit exhausted you know i'm 41 now
um so i was kind of thinking a
three-month break might be okay
um but three months cern soon turned to
a year so it got pretty lengthy
um yeah so i was furloughed in march and
um have
been furloughed ever since i'm still not
back in the air
okay and so were you already selling on
amazon
before you were furloughed or was that
afterwards
no i had started in november and like i
said january is when i kind of started
to really
realize the magnitude of potential with
my beauty brand
and then march that following march i
was furloughed
so that's when i started realizing i
needed to kind of
do something else to propel my brand
forward yeah right
well it's great that you had this backup
you know because a lot of people they
don't have
you know something to fall back on um in
that event and kobe has definitely been
devastating for so many people
um losing their careers or their jobs
and uh
it's great that you had something kind
of on the side that you had going that
you could then
dedicate more of your time and energy
into to to grow
so how is it how did you first discover
um
selling on amazon and private labeling
amazon fba
so as i said i was looking for um i
guess more potential or
to see if i could build a business on my
own but because i had a little bit of
financial difficulty i was really
concerned about how i was going to do
that
without you know a substantial amount of
capital
so i really just went to google and
youtube and was like researching content
and amazon at first i was a little bit
concerned it seemed kind of gimmicky
but i said the more content i watched
the more i realized that real people
were doing this
and then it became exciting because they
were building brands
and for some reason rather than just
selling products that really appealed to
me like the idea of building
something bigger so that's kind of how i
learned about amazon
that's great and so you said it sounded
a little bit gimmicky
did you have any hesitations um
that that were really preventing you
from getting started did it take you a
while
to kind of actually commit to starting
your business or did you
quite quickly decide make that
commitment
and and take action i think that's one
good
personality trait is that once i made
the decision then i was all in
like it was literally i made the
decision in july
and i aligned myself with someone who
had had the knowledge to help me and
that was early august
and it just it continued from that point
forward
that's awesome yeah that's a really
important i feel like it's a really
important
trait that can be developed is just
being an action taker and being decisive
they say that um successful people
they're able to make
decisions quickly because you know
i i remember i used to be so undecisive
about everything even when i came to a
restaurant and i couldn't choose what i
wanted to eat from the menu and so i
started
practiking just being decisive
practiking making decisions quickly
and of course you want to do your due
diligence and you want to make sure that
you are
making the best decision you can but
oftentimes if you
you don't make a decision well that is a
decision
um so that's definitely a great quality
um to help you actually
you know take action so that's great and
then you said you did you partner with
someone um did you find someone to
partner with to start your brand
i didn't partner in business i had had a
local
i guess acquaintance who had also sold
on amazon
and had experience so that was really
appealing to me because you know i
didn't have i wouldn't say i necessarily
had that classic
entrepreneurial mindset so not only was
i lacking a little bit of experience in
business but also in amazon so
i worked really closely with someone
locally one-on-one
who basically helped me get to the
launch phase
and then by the time i had launched and
had my business then i worked
independently
you know i hired mentors after that so
that's awesome
yeah so what were your first steps with
getting started
um so the very first step i guess was
just an overall discussion or
conversation about what amazon fba
really was and um then it really
we we basically moved forward very
quickly the very first thing that we
toked about was
finding a product and you know a
research method to find a product
and how to go about that and i gave
myself lots of little time limits i
think that's a really good tip for this
act of learning
i tok about that a lot is that i set
myself like two weeks by the end of that
two-week period i would have a product
so i came up with lots of really you
know strange
ideas and unique concepts but at the end
of that two weeks i had a product
so that's great that's great and so then
you decided to sell
a beauty product in the beauty category
um and did it take you some time to
figure out like
you know where you're going to source
the product from
making sure that the product you know
you're selling in canada so making sure
that you know there's
the gradients are accepted that it's
been that it's got the
the testing or certificates that is
necessary was that was there any
challenges with that with selling in the
beauty category
um i think you know i made a lot of
mistakes along the way i think a really
big critikal mistake that i
made was that all the content you watch
out there says
you know really reconsider using an
electronic to start
and that's what i began selling was an
electronics so there was definitely some
challenges in making sure that i had
all the safety requirements um and
really understanding
what selling electronics could mean i
think that i you know unfortunately i
over
i probably overestimated what what that
really meant for your business
um but yeah i just i learned as much as
i could through this mentor
um about product selection you know
about doing inspections and all of the
things that are included in amazon
fba that's great and so
are you selling one product on amazon or
do you have
multiple products within one brand
what's your
method so right now i'm still
i'm i'm also i'm well over the year and
a half mark but i'm still with a
singular product
um and yes the goal is to grow the
product line but you know that's a
really
big reason why when covid hit it was
really important for me to pivot
so that i could get the capital behind
me to really scale the business
in my naive state starting business i
really didn't understand that you really
do need a little bit of capital
to scale you know you don't you don't
need tons of money but you just need to
have enough money to reorder and to
think about growth
earlier than later yeah yeah yeah for
sure
um you know i definitely face some
similar challenges because
to start the business it doesn't really
require much upfront
but if your business is successful and
it's growing and you have new customers
every month you have more orders every
month
you have to place an increasingly larger
order with your
manufacturer to support future growth
and so it becomes challenging when you
don't necessarily have the capital
right now to pay for that order so my
challenge was i would always order
something a smaller order and then i
would be out of stok
and i like refused to take out loans or
anything like that or because i wanted
to just reinvest my profits and i'm glad
now that i did
and i had really high great profits
doing it that way
but at the same time in hindsight i
think once i proved my concept
once i proved that hey this is selling
you know this is a success
i think i would have at that point
decided let's see if i can get some help
financially if i can get a loan
or a line of credit so that i can
support
my larger inventory orders my marketing
expenses
things like that because it definitely
would have helped to grow
the business um quicker but not only
grow the business
quicker but just be less pressure less
stress on myself so that i could afford
to maybe hire the people that i need
and those other bits and pieces in the
business that require some capital
so i think all a lot of entrepreneurs
can relate to that for sure
and um yeah that it would definitely
yeah but i think it's great um you have
done if i'm correct
is a hundred thousand dollars in sales
uh over the last 12 months
and that's just with one product and
i think that's amazing because i think
sometimes people think more
is better and to an extent sure like if
you're building a brand it's good to
have some options for your customers
when they go to your website because if
you know if you have products that
complement each other they're either
going to buy it from someone else or buy
from you so it's good to have things
that they can bundle together
increase your average order value but
sometimes um
the misconception is that oh i should
launch as many products as i can
but it's not it doesn't always work to
your advantage and it's
like i had over 500 skus at one point
and it ended up just causing a lot of
disorganization in my business
and i ended up having so much inventory
that became dead inventory because i
spent the money on the inventory
wasn't really looking at the reports
that inventory didn't sell well the
other inventory sold well
and so i discovered okay let me just
narrow in
on like the products that are selling
and then
remove the rest get rid of the other
products and that way i can like
invest into the things that are working
it's kind of like that 80 20 principle
i would agree i think you know and for
someone in my situation who is maybe
struggling a little bit financially i
think one product to start
is a really great learning experience as
well so i have no regrets with that i
mean the goal is
still obviously growth and if it's a
little bit slower than
other people i'm not so concerned on
that i'm just really focused on healthy
growth
so yeah yeah i love that i think slow
and steady i i that's the my way
and i think it's just um you know
sometimes it's the better way
so speaking of um of challenges
what were some of the challenges that
you faced uh over the last year with
your business
and especially you know with the
pandemic was there anything
um surprising that you had to encounter
and overcome
um yeah love to hear i always love to
hear about challenges because that's
something that every entrepreneur faces
and it's always really helpful for our
viewers to learn from
other people's mistakes so that they can
potentially you know avoid making some
of those in the future
well i think when covet hit i was a
little bit naive in what that
impact would really mean for inventory i
was already struggling with going out of
stok that was a really big issue and it
still
is it's still impacting my business
and so it is extremely challenging but
when covid hit
my inventory seemed fine but i created a
new skew with the redesign
and that new skew prompted a very heavy
restriction
for inventory quantity and that's when i
started realizing that you know my
inventory issues weren't actually going
to get better they were probably going
to get a little bit worse
so i'd say that's like the biggest um
the biggest challenge that i faced in
amazon
and then the other thing is just mindset
i think that
sometimes you tend to well maybe other
people can relate to this but i'm my own
worst enemy and thinking i can't do
things
um so really kind of like trying to
change that mindset and work on that
throughout you know the stages of
building both of my businesses
yeah i couldn't agree more i think
that's absolutely fundamental i
i personally think that you know success
80 of it is is the mindset and um
20 is the mechanics and it's
very easy to just gravitate towards the
content on youtube about how to do this
how to do that
the mechanics of it all but i think it's
adopting the mindset of success that's
what's going to help you to
push through and persevere beyond the
challenges
um because there will be many that arise
and it's part of the journey
there's a good book called the
entrepreneur roller coaster
by darren hardy uh one of the first
books that i read as an entrepreneur and
it's just
really a great um way to describe you
know the journey of an entrepreneur it's
like it's never just like
this that's not what success looks like
it's like this
and this and this and so it's this this
rollercoaster ride and
when you're on the ride you're like you
know you feel like oh there's a downfall
oh i failed and then oh there's a
success but
when you zoom out over the um in the
when you get a bigger
picture bigger a broader perspective you
can see that steady
incline so yeah it's part of the journey
and um so where are you now i understand
that you've started
another business um what is that and
uh and how's that going
so as i said when covid hit reality kind
of started creeping in about you know
not only my inventory
issues but i had been doing what you're
toking about where i was reinvesting
the profit i don't have any loans from
my business either business
so it became really apparent that i
needed to scale my beauty brand i needed
more capital
so i was encouraged by a previous mentor
to basically pivot
and at the time i thought that was a
crazy idea because once again i had this
kind of self-limiting
um belief system that told me that you
know what what could i possibly pivot to
make an income doing
and so i mentioned to this person that i
could write and
you know her first statement to me was
well what does that mean
exactly so i submitted a sample blog to
a paying client
and from that point forward i've been
writing amazon listings blog content and
i write for
some pretty high level companies within
the amazon fba space
and i've basically grown a six figure
writing business in the last
year of writing so that business is what
is really helping me push my beauty
brand forward that's amazing and i'm not
i can't say what the future of my beauty
brand will hold because it is
challenging and sometimes it's hard to
juggle
all things and juggle them well but um
right now
things i'm just kind of going with the
flow of i guess what is the best
fit for me so yeah yeah i love that i
love that
you didn't just give up um you decided
okay let me find a new way what other
skills do i have that i could utilize
and create an income source from that
and you're great at writing so that
worked out really well for you and now
you can fund and support the growth of
your e-commerce business and uh i think
that's
yeah that's the way to go so
congratulations with that thank you
so um are you doing now you're doing
this full-time
i'm assuming copywriting yep it's a
full-time business i have year-long
contracts now um initially i wasn't
really self-promoting i was working
under mentorship and working under
referrals which was a really great
opportunity i feel really fortunate for
that experience
but come the new year i started really
promoting myself on my own
and i'd say 99 of my business is from
instagram
and so i basically have propelled my own
business board completely independent as
of january this year so
yeah it's totally full-time i hire um
staff
you know my goal now it's not just
freelancing it's to hopefully grow
a writing agency that's really what i
see for myself that's fantastik
so um instagram has been really useful
for your marketing for your copywriting
have you leveraged that for your beauty
brand um
or what kind of marketing are you doing
for your ecommerce business
right so instagram is everything for my
beauty brand and also
nano influencing i've been really
fortunate locally to meet some really
amazing
women who've helped support my business
and even
even small things i know people tok
about influencing kind of in a larger
sense of you know
buying influencing but i really focus
influencing on building relationships
and i was really fortunate that those
relationships some of those people
became you know friends um and these are
people with really really large accounts
who got hold of my product demoed my
product on their own
social media and my business blew up
because of those
experiences so influencing instagram
completely a huge factor of my beauty
brand for sure
that's awesome that's great yeah i i'm a
huge believer in
leveraging social media it's easy to
just be a consumer
of social media but as a business owner
wow it can really work some
magic a lot of business owners aren't
taking advantage of that
so um there's definitely a lot of
opportunity there especially with these
influencers because there's so many
women
and men who who want to make a living
being an influencer and
are super excited to receive your
product try your product
promote your product and it's
very easy to develop those relationships
and it's fun
and it's a really great way to not only
offer marketing for your product get
that extra marketing but also content
it helps you get people always ask me
like oh i don't know what to post on my
social media for my product my brand
product
but it's like well you could have
influencers create content for you and
then you can repost it on your social
media or
post it on your website or use it in
your blog and you can really recycle
content
and it becomes very useful that way yes
i agree content is everything and it
just reminds me a little bit about me
and both of my business journeys because
i always was a little bit insecure about
content thinking like my writing's not
good enough or no one wants to see a
photo of me but the truth is
that people are interested in people so
once you make that connection and start
putting content out there repurposing
that content
you know that can be a really
substantial marketing plan for your
ecommerce business
yeah that's true so how is life uh
different now than when you were uh
doing your full-time aviation career
how are things different now life is so
different it's so
crazy to see where i've come in the last
you know one to two years
i'm not flying right now obviously i'm
still furloughed but
you know i've moved to a considerable
nicer condo
i'm working full time basically in both
of my e-commerce businesses
you know five six days a week and life
is just a little bit easier
it's not that it's about perfect but
it's just a little bit easier
and now i have the confidence that i
know no matter what
i'll figure something out i think that's
like the biggest lesson in both of these
businesses is just
at the end of the day once you start
learning and
kind of practiking these skills and
being an active learner you start
building that confidence and realizing
that you're really capable of far more
than you've
told yourself i guess so yeah i feel
like life is good and i'm excited for
the future still
i love that i love that you said that i
think that's so true
i think sometimes when we are kind of
stuck in the same career for
five ten years you know you're saying
you're kind of doing the same thing
every single day
and in some ways you can start to lose a
little bit of confidence in yourself and
in what you're capable of
because you're not exploring other
skills or
talents you're kind of because you're
doing the same thing every day
but once you step outside of that bubble
and you get a little bit more
adventurous
and you start you know your for example
entrepreneurship journey
you really discover that yeah i'm
capable of so much more
and whatever i set my mind to i can
create and that confidence that you get
after you create some initial success
you can carry that forward to create
more success in any area because
like you said like now you know you know
you you're confident that
whatever it is that you want to do you
can create and i feel the same way that
even if everything was taken away from
me today for whatever reason if i lost
you know my all my social media
everything that i built my ecommerce
business
i'm very confident that i could rebuild
it and probably rebuild it a lot better
with all of that experience the
experience is something that nobody can
take away
um and that's um it's something that you
just you can't gain from
a textbook it's something you can only
gain from doing and taking action and
making mistakes
that's part of gaining experiences
making those mistakes and learning from
them
so as we wrap up is there anything that
you would like to share with our
audience here today
a lot of the people who are watching
this are maybe considering starting an
e-commerce business
maybe they've been watching my videos
for a while now and kind of are on the
fence
maybe a little bit intimidated uncertain
about it
is there any advice or
anything that you would like to share
with them
on their journey i think it's two things
for me is that at any age you can
restart and you can
really focus on any of your interests
it's never really too late
i really think that it's just about when
you're ready
but i also think you know i tok a lot
even in my own social media about active
learning
when you finally make that decision just
take that step forward as scary as it is
and
you know as uncertain as it is those can
be some of the best experiences
so just take that step forward um and
know that you'll be okay
like you will figure things out you'll
learn resilience you'll
you'll learn resourcefulness you'll
learn all of those things as you go
i love it i love it well thank you so
much christina for your time today
really appreciate
it um and we will link your your
instagrams uh down below so if anyone
wants to check you out
um check out your copywriting your brand
that will be linked below
and yeah this was great and uh thank you
so much to everyone who is watching as
well
if you have any questions let us know in
the comment section
otherwise we will see you next time
thank you