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Free + Shipping Still Works in 2021

Published on: December 20 2022 by Luke All

In today's world, online shopping has become the norm. With the pandemic still lurking around, people have become more reliant on online shopping than ever before. As a result, businesses have had to adapt to the changing times, and one such adaptation is the provision of free shipping. But does free shipping still work in 2021? Let's dive in and find out.

Benefits of Free Shipping:

- Attracts more customers: Offering free shipping is an excellent way to attract more customers to your business. Who doesn't love a good deal?

- Increases customer loyalty: By offering free shipping, you are showing your customers that you value their business. This creates a sense of loyalty, which can lead to repeat business.

- Boosts sales: Customers are more likely to add items to their cart when they see that they can get free shipping. This can ultimately lead to higher sales and revenue for your business.

Misconceptions about Free Shipping:

- Free shipping is not actually free: Although the customer is not directly paying for shipping, the cost is often incorporated into the price of the product. This can lead to higher prices overall.

- Free shipping is not always fast: Just because shipping is free doesn't mean it will be delivered quickly. Customers may have to wait longer for their items to arrive.

- Free shipping may have minimum purchase requirements: Some businesses may only offer free shipping if a customer's purchase exceeds a certain amount. This can be frustrating for customers who only want to buy one item.

In conclusion, free shipping is still an effective way to attract and retain customers in 2021. However, businesses must be transparent about their shipping policies and ensure that the cost of free shipping is not being passed onto the customer. By offering free shipping, businesses can increase sales, build customer loyalty, and ultimately stay competitive in today's digital age.

Free + Shipping Still Works in 2021

Why Free Plus Shipping is Working in 2021

Free plus shipping has been a controversial e-commerce strategy in recent years, with some people claiming it is too oversaturated and others arguing it can still be profitable. In this article, we will explore why free plus shipping is still working in 2021 and how to make it work for your store.

Why Free Plus Shipping is Working in 2021:

- Unique offer for winning products that are a low price point

- High click-through rates and low ad costs

- Tiered shipping system to encourage customers to buy more

- After sale techniques to increase profits

- Easy to set up in Shopify admin panel

Media Buying Strategies:

- Use lowest cost bid strategy, bid cap campaign, or CBO with top performing ad sets

- Keep ad copy and creative simple, relying on the word free

- Use eye-catching images with bubble letters to emphasize

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