[FREE COURSE] Creating WINNING Facebook Ads Dropshipping FROM SCRATCH & Best Targeting Method 2019
Published on: November 27 2022 by Peter Pru - Ecommerce Empire Builders
[FREE COURSE] Creating WINNING Facebook Ads Dropshipping FROM SCRATCH & Best Targeting Method 2019
Table of Contents About [FREE COURSE] Creating WINNING Facebook Ads Dropshipping FROM SCRATCH & Best Targeting Method 2019
[FREE COURSE] Creating WINNING Facebook Ads Dropshipping FROM SCRATCH & Best Targeting Method 2019
startTime | durationTime | text |
00:00:00 | 00:00:03 | yo what is going on my Empire Builder |
00:00:02 | 00:00:06 | family I hope you have an absolutely |
00:00:03 | 00:00:09 | fantastik day guys this is part number |
00:00:06 | 00:00:10 | two of Facebook ads using CBO's counting |
00:00:09 | 00:00:13 | tikniques for your drop shipping |
00:00:10 | 00:00:20 | business for 2019 and way B and way |
00:00:13 | 00:00:21 | beyond okay so if this is if you're just |
00:00:20 | 00:00:23 | getting on this video make sure you go |
00:00:21 | 00:00:25 | watch the first video in this series |
00:00:23 | 00:00:27 | otherwise none of this stuff will make |
00:00:25 | 00:00:28 | sense okay but before we get going guys |
00:00:27 | 00:00:30 | I just want to announce the winner of |
00:00:28 | 00:00:32 | our 30-minute coaching session from last |
00:00:30 | 00:00:35 | video it is Sydney it's like you read my |
00:00:32 | 00:00:36 | mind this was the exact video I was |
00:00:35 | 00:00:37 | looking for love in the new offset |
00:00:36 | 00:00:39 | office - well thank you very much Sydney |
00:00:37 | 00:00:41 | you are a winner of our 30-minute |
00:00:39 | 00:00:43 | coaching session completely for free |
00:00:41 | 00:00:45 | make sure you email Peter and e-commerce |
00:00:43 | 00:00:47 | Empire builders comm to schedule that |
00:00:45 | 00:00:49 | and if you want to win a free coaching |
00:00:47 | 00:00:50 | session with me for 30 minutes we could |
00:00:49 | 00:00:52 | tok about anything you want |
00:00:50 | 00:00:54 | specifically e-commerce hopefully but |
00:00:52 | 00:00:56 | you can drop a comment down below on |
00:00:54 | 00:00:57 | today's video you can post a question if |
00:00:56 | 00:01:01 | you don't know what to say in your shy |
00:00:57 | 00:01:02 | just scream my Empire starts now alright |
00:01:01 | 00:01:03 | and if you ask your question within the |
00:01:02 | 00:01:05 | first thirty minutes of this video |
00:01:03 | 00:01:07 | launching I will personally answer it |
00:01:05 | 00:01:09 | live so make sure you smash that |
00:01:07 | 00:01:11 | subscribe button to one join the number |
00:01:09 | 00:01:13 | one ecommerce ecommerce channel on |
00:01:11 | 00:01:15 | YouTube and make sure you smash that |
00:01:13 | 00:01:16 | notification bell as well so you're |
00:01:15 | 00:01:18 | notified when these new videos get |
00:01:16 | 00:01:19 | released so you can get your question |
00:01:18 | 00:01:21 | answered but guys let's get right into |
00:01:19 | 00:01:23 | today's video part number two of how to |
00:01:21 | 00:01:25 | run Facebook ads for your e-commerce |
00:01:23 | 00:01:28 | trapshooting business including the |
00:01:25 | 00:01:29 | updated CBO strategies that are going to |
00:01:28 | 00:01:31 | be coming out so we're gonna pick up |
00:01:29 | 00:01:34 | exactly where we left off okay now guys |
00:01:31 | 00:01:35 | before you start running any sort of ads |
00:01:34 | 00:01:37 | whatsoever |
00:01:35 | 00:01:38 | you need a few things there's a punch |
00:01:37 | 00:01:40 | list there's a check list you don't want |
00:01:38 | 00:01:42 | to go into Facebook ads without a plan |
00:01:40 | 00:01:44 | that's why most people that run Facebook |
00:01:42 | 00:01:46 | ads guys especially in the drop shipping |
00:01:44 | 00:01:48 | space they fail right and they blame |
00:01:46 | 00:01:50 | Facebook right instead of wondering you |
00:01:48 | 00:01:51 | know what maybe it was my own fault |
00:01:50 | 00:01:52 | maybe I went in too soon maybe I didn't |
00:01:51 | 00:01:54 | have all the things I needed to set |
00:01:52 | 00:01:56 | myself up for success well most of the |
00:01:54 | 00:01:57 | time I see it being number two you're |
00:01:56 | 00:01:59 | not prepared you don't have all the |
00:01:57 | 00:02:01 | proper things you need to be successful |
00:01:59 | 00:02:04 | the first thing the very first thing you |
00:02:01 | 00:02:05 | need is you need high quality images and |
00:02:04 | 00:02:07 | video content of your product okay |
00:02:05 | 00:02:09 | depending on what your product is you |
00:02:07 | 00:02:10 | might need to you know explain it a |
00:02:09 | 00:02:12 | little better so you might need to get a |
00:02:10 | 00:02:13 | video done for it right if you have a |
00:02:12 | 00:02:14 | simpler product maybe |
00:02:13 | 00:02:16 | can I get some nice high quality |
00:02:14 | 00:02:17 | lifestyle photos you could see here we |
00:02:16 | 00:02:19 | got some nice high quality pictures of |
00:02:17 | 00:02:21 | our product right very very quickly |
00:02:19 | 00:02:23 | right now these are all great high |
00:02:21 | 00:02:25 | quality assets and now I can use to run |
00:02:23 | 00:02:28 | to to my Facebook ads and see hey which |
00:02:25 | 00:02:30 | one's me which one work so before you |
00:02:28 | 00:02:32 | get going with Facebook Ads do this |
00:02:30 | 00:02:34 | get some good high quality images go get |
00:02:32 | 00:02:36 | some good high quality videos of your |
00:02:34 | 00:02:38 | product right you want to make sure that |
00:02:36 | 00:02:39 | your customers really see it right don't |
00:02:38 | 00:02:41 | just get your don't just get your |
00:02:39 | 00:02:42 | Aliexpress supplier photos guys |
00:02:41 | 00:02:44 | sometimes those are really good but most |
00:02:42 | 00:02:46 | of the time you want to take your own |
00:02:44 | 00:02:48 | verify that product quality make sure |
00:02:46 | 00:02:51 | it's good quality stuff okay if you want |
00:02:48 | 00:02:52 | inspiration for this you can see here I |
00:02:51 | 00:02:54 | typed in my number-one competitor for |
00:02:52 | 00:02:56 | untapped is probably gonna be on it |
00:02:54 | 00:02:58 | right so that is like the gorilla right |
00:02:56 | 00:03:01 | that is the gorilla behemoth of brain |
00:02:58 | 00:03:02 | supplements right so they're more of an |
00:03:01 | 00:03:04 | indirect competitor of mine because we |
00:03:02 | 00:03:05 | don't sell any sort of pills or anything |
00:03:04 | 00:03:07 | like that but I just went to the |
00:03:05 | 00:03:09 | Facebook ad library I typed in on it |
00:03:07 | 00:03:10 | right and I see all these different |
00:03:09 | 00:03:12 | kinds of ads that they're running now I |
00:03:10 | 00:03:13 | went specifically sorted for their alpha |
00:03:12 | 00:03:15 | brain pills and I want to see hey what |
00:03:13 | 00:03:16 | kind of ads are they running the thing |
00:03:15 | 00:03:18 | is guys even though they're not selling |
00:03:16 | 00:03:20 | the same product as me right they're |
00:03:18 | 00:03:22 | selling to the same people as I want to |
00:03:20 | 00:03:24 | so I want to see what kind of ads are |
00:03:22 | 00:03:25 | they using what kind of imagery are they |
00:03:24 | 00:03:27 | using what kind of a copy are they using |
00:03:25 | 00:03:29 | and model it for myself right on it |
00:03:27 | 00:03:31 | massive massive massive company play |
00:03:29 | 00:03:33 | spending millions of dollars a month on |
00:03:31 | 00:03:35 | advertising it would be very very stupid |
00:03:33 | 00:03:37 | of me not to go and look what they're |
00:03:35 | 00:03:40 | doing and what's working for them okay |
00:03:37 | 00:03:41 | if full teams working on this stuff so I |
00:03:40 | 00:03:42 | can see here they got like this nice |
00:03:41 | 00:03:44 | nice one with all these different |
00:03:42 | 00:03:46 | products here another one here where |
00:03:44 | 00:03:48 | it's comparing it to a coffee love these |
00:03:46 | 00:03:50 | ideas this is more of like a retargeting |
00:03:48 | 00:03:51 | ad so I wouldn't probably run anything |
00:03:50 | 00:03:53 | like this for right now but this is a |
00:03:51 | 00:03:54 | great place to get that inspiration of |
00:03:53 | 00:03:56 | your direct and your indirect |
00:03:54 | 00:03:57 | competitors see what's working for them |
00:03:56 | 00:03:59 | right there's all this information is |
00:03:57 | 00:04:01 | out there for you you just need to do a |
00:03:59 | 00:04:03 | little bit of work and do it okay the |
00:04:01 | 00:04:05 | next thing you want to think about is |
00:04:03 | 00:04:08 | where do you plan to ship stuff okay for |
00:04:05 | 00:04:09 | us right now we're dealing with a lot of |
00:04:08 | 00:04:11 | logistikal issues right now with untap |
00:04:09 | 00:04:14 | so right now we're gonna be offering |
00:04:11 | 00:04:16 | free shipping throughout the USA and |
00:04:14 | 00:04:18 | probably charging shipping depending on |
00:04:16 | 00:04:19 | the part of the world that you're in |
00:04:18 | 00:04:21 | hopefully again we're dealing with a lot |
00:04:19 | 00:04:23 | of logistikal issues so think about your |
00:04:21 | 00:04:25 | product where are your perfect customers |
00:04:23 | 00:04:27 | if they're just in the USA just sell in |
00:04:25 | 00:04:28 | the USA right if usual |
00:04:27 | 00:04:29 | if you can't sell your product in the |
00:04:28 | 00:04:31 | USA you're probably not gonna have an |
00:04:29 | 00:04:33 | easier time in another country okay so |
00:04:31 | 00:04:34 | that that's like the default rule okay |
00:04:33 | 00:04:36 | if you don't know where people are |
00:04:34 | 00:04:38 | hanging out just go with USA for now but |
00:04:36 | 00:04:39 | these are some other countries those of |
00:04:38 | 00:04:41 | you that are doing like Aliexpress |
00:04:39 | 00:04:43 | products these are some these are some |
00:04:41 | 00:04:45 | countries that I've had successful with |
00:04:43 | 00:04:47 | again but make sure that your customers |
00:04:45 | 00:04:48 | are actually there right this comes down |
00:04:47 | 00:04:49 | to understanding who that perfect |
00:04:48 | 00:04:51 | customer is and same with your age |
00:04:49 | 00:04:53 | groups it's important to understand that |
00:04:51 | 00:04:54 | too guys don't just say oh my product |
00:04:53 | 00:04:56 | isn't good for everybody right there's a |
00:04:54 | 00:04:58 | great quote if it's for everybody it's |
00:04:56 | 00:05:01 | for nobody right guys you cannot say |
00:04:58 | 00:05:02 | that your product is for everybody right |
00:05:01 | 00:05:04 | then you're not niche down hard enough |
00:05:02 | 00:05:05 | you have to niche down right and not you |
00:05:04 | 00:05:08 | don't have to niche down like oh between |
00:05:05 | 00:05:09 | the ages 18 and 24 no by no means but |
00:05:08 | 00:05:12 | really give it some thought would |
00:05:09 | 00:05:14 | somebody over the age of 60 or 50 or 40 |
00:05:12 | 00:05:16 | or 30 or 20 use your product right so |
00:05:14 | 00:05:17 | figure that out like for example with me |
00:05:16 | 00:05:19 | with untapped I probably won't want to |
00:05:17 | 00:05:21 | be going after people that have a full |
00:05:19 | 00:05:24 | time job so people who are out of |
00:05:21 | 00:05:26 | college maybe between ages of 21 and and |
00:05:24 | 00:05:28 | 50 right that might be my sweet spot for |
00:05:26 | 00:05:30 | my age group think it through don't get |
00:05:28 | 00:05:31 | in too narrow but think it through which |
00:05:30 | 00:05:33 | age group do you think your product is |
00:05:31 | 00:05:36 | BETT fit best fit because that way you |
00:05:33 | 00:05:38 | can align the copy the imagery to that |
00:05:36 | 00:05:41 | specific group of people and get them to |
00:05:38 | 00:05:43 | to buy okay now to find some inspiration |
00:05:41 | 00:05:45 | on people that are selling in your |
00:05:43 | 00:05:48 | current space and you can actually use |
00:05:45 | 00:05:49 | them as to target their audiences I love |
00:05:48 | 00:05:51 | going the first place I'd love to go is |
00:05:49 | 00:05:53 | right inside the ad set level so on the |
00:05:51 | 00:05:55 | ad set level you can go down this |
00:05:53 | 00:05:57 | targeting spot and you could type in |
00:05:55 | 00:05:58 | whatever you want right you could type |
00:05:57 | 00:06:00 | in like whatever your niche is your |
00:05:58 | 00:06:01 | basic niche so for me I just went in |
00:06:00 | 00:06:04 | here and I was like okay what's like |
00:06:01 | 00:06:05 | look some very generic keyword right |
00:06:04 | 00:06:07 | with some very generic keywords so I |
00:06:05 | 00:06:09 | just typed in bring Fitness right and I |
00:06:07 | 00:06:10 | just liked actually I typed in brain and |
00:06:09 | 00:06:12 | then I saw brain Fitness I was like oh |
00:06:10 | 00:06:14 | interesting I typed in brain Fitness I |
00:06:12 | 00:06:17 | saw it was a larger size audience but |
00:06:14 | 00:06:19 | then I get all of these suggestions from |
00:06:17 | 00:06:21 | Facebook on other things to use memory |
00:06:19 | 00:06:23 | cognition brain neuroscience cognitive |
00:06:21 | 00:06:24 | science bio hacking personal development |
00:06:23 | 00:06:25 | and I just started clicking all of these |
00:06:24 | 00:06:26 | in and I'm putting this whole list |
00:06:25 | 00:06:29 | together of all these different groups |
00:06:26 | 00:06:31 | that I can target you can see here |
00:06:29 | 00:06:33 | biohacking bulletproof coffee and also |
00:06:31 | 00:06:34 | oh man bulletproof coffee that's that's |
00:06:33 | 00:06:36 | awesome look I didn't think but I was |
00:06:34 | 00:06:38 | like yes people that drink bulletproof |
00:06:36 | 00:06:40 | coffee are a hundred percent my |
00:06:38 | 00:06:40 | customers as well right Gary Vee Joe |
00:06:40 | 00:06:42 | Rogan man |
00:06:40 | 00:06:44 | on an obviously personal development |
00:06:42 | 00:06:46 | Rich Dad Poor Dad Robert Kiyosaki I |
00:06:44 | 00:06:48 | listed out all of these hundreds of them |
00:06:46 | 00:06:50 | then I can now target now that's not to |
00:06:48 | 00:06:52 | say that all of these people are |
00:06:50 | 00:06:54 | necessary my perfect buyers by no means |
00:06:52 | 00:06:56 | right by no means as you see as you're |
00:06:54 | 00:06:57 | gonna see as we narrow down some of |
00:06:56 | 00:07:00 | these audiences how we can really |
00:06:57 | 00:07:01 | pinpoint our buyers in these specific in |
00:07:00 | 00:07:03 | these specific groups as we continue out |
00:07:01 | 00:07:05 | through this free course but you want to |
00:07:03 | 00:07:07 | make this huge master list of all of the |
00:07:05 | 00:07:08 | different all of the different things |
00:07:07 | 00:07:10 | that you can target outside of Facebook |
00:07:08 | 00:07:12 | another place that you can go is |
00:07:10 | 00:07:14 | audience insights okay so here I went to |
00:07:12 | 00:07:16 | audience insights not just typed in Tim |
00:07:14 | 00:07:18 | Ferriss Tim Ferriss massive in the bio |
00:07:16 | 00:07:19 | hacking communities always toking about |
00:07:18 | 00:07:21 | bio hacking so I'm like okay if you're |
00:07:19 | 00:07:23 | people follow Tim Ferriss they may be |
00:07:21 | 00:07:25 | most likely to try a different sort of |
00:07:23 | 00:07:26 | nootropic or a different kind of |
00:07:25 | 00:07:29 | supplement gear towards entrepreneurs |
00:07:26 | 00:07:30 | right so I typed in Tim Ferriss into |
00:07:29 | 00:07:31 | interest groups and I just went over to |
00:07:30 | 00:07:33 | the page likes and I can see all of |
00:07:31 | 00:07:34 | these different page likes and a lot of |
00:07:33 | 00:07:37 | them might never have heard me for like |
00:07:34 | 00:07:39 | GMB Fitness you know on it's here |
00:07:37 | 00:07:41 | obviously bulletproof Art of Manliness |
00:07:39 | 00:07:43 | right there's a Transcendental |
00:07:41 | 00:07:45 | Meditation write non-gmo right there's |
00:07:43 | 00:07:46 | like Russell Brunson Gary Vee right all |
00:07:45 | 00:07:48 | of these different ones right |
00:07:46 | 00:07:50 | and if you sand these are all potential |
00:07:48 | 00:07:52 | leads and I can go in and target here |
00:07:50 | 00:07:54 | right so I'll put a whole list together |
00:07:52 | 00:07:56 | and a nice thing about it is an audience |
00:07:54 | 00:07:58 | insights you can also scroll down and |
00:07:56 | 00:07:59 | right here you'll get the page like |
00:07:58 | 00:08:02 | sorry this is a very very very very |
00:07:59 | 00:08:03 | powerful area especially when you start |
00:08:02 | 00:08:06 | getting like for example like Tim |
00:08:03 | 00:08:08 | Ferriss here right I can see the |
00:08:06 | 00:08:10 | affinity of these other pages right |
00:08:08 | 00:08:12 | which pages are most like Tim Ferriss |
00:08:10 | 00:08:15 | this audience already so I could see |
00:08:12 | 00:08:17 | daily stoic Jaco Dave GMB Fitness Seth |
00:08:15 | 00:08:19 | Seth Godin James out the char on it |
00:08:17 | 00:08:21 | Malcolm Gladwell David Goggins and I was |
00:08:19 | 00:08:22 | that's perfectly and some of these I was |
00:08:21 | 00:08:24 | like oh man I'd even know I could go |
00:08:22 | 00:08:25 | after he's like I thought bulletproof |
00:08:24 | 00:08:27 | coffee but I was like oh wait well dave |
00:08:25 | 00:08:28 | has for you look why wouldn't I target |
00:08:27 | 00:08:29 | Dave asked me the people that like |
00:08:28 | 00:08:30 | bulletproof coffee are definitely |
00:08:29 | 00:08:32 | following Dave asked me like why |
00:08:30 | 00:08:33 | wouldn't I get Dave asked me and I gave |
00:08:32 | 00:08:35 | me that idea right and I wouldn't have |
00:08:33 | 00:08:36 | known that david Goggins all right if |
00:08:35 | 00:08:38 | you guys don't follow David Goggin |
00:08:36 | 00:08:40 | you're doing yourself a huge disservice |
00:08:38 | 00:08:42 | all right guys go follow him he if you |
00:08:40 | 00:08:44 | want some more morning motivation oh my |
00:08:42 | 00:08:46 | goodness so David Goggins I didn't think |
00:08:44 | 00:08:48 | that as well no that's great so I'm |
00:08:46 | 00:08:50 | gonna put in all of my competitors my |
00:08:48 | 00:08:52 | indirect competitors into audience |
00:08:50 | 00:08:53 | insights and start seeing hey what kind |
00:08:52 | 00:08:55 | of other pages are |
00:08:53 | 00:08:57 | they're usually I'm gonna be going after |
00:08:55 | 00:08:58 | the top ten you'll get it you can click |
00:08:57 | 00:09:00 | see more here and get a ton more |
00:08:58 | 00:09:03 | information but sometimes it's just it's |
00:09:00 | 00:09:05 | just not worth it okay usually I'll be |
00:09:03 | 00:09:06 | going after that top ten and when it |
00:09:05 | 00:09:08 | makes sense obviously like maybe dally |
00:09:06 | 00:09:10 | stoic might not necessarily be you know |
00:09:08 | 00:09:12 | something that I target but I know Tim |
00:09:10 | 00:09:13 | Ferriss really toks about that a lot so |
00:09:12 | 00:09:14 | that's probably why it's there it's |
00:09:13 | 00:09:16 | listed right but that doesn't |
00:09:14 | 00:09:17 | necessarily mean that's my buyers but |
00:09:16 | 00:09:20 | again everything is worth the test don't |
00:09:17 | 00:09:22 | make logical decisions sorry don't make |
00:09:20 | 00:09:24 | emotional decisions make logical |
00:09:22 | 00:09:25 | decisions okay look at the data see the |
00:09:24 | 00:09:28 | results you're getting and then make |
00:09:25 | 00:09:30 | your decision based off data okay not |
00:09:28 | 00:09:31 | just what you think will work okay so |
00:09:30 | 00:09:34 | the next thing you want to do is how you |
00:09:31 | 00:09:35 | create your first campaign right so when |
00:09:34 | 00:09:37 | you're in your ads manager you'll see a |
00:09:35 | 00:09:38 | little button it says create campaign a |
00:09:37 | 00:09:39 | lot of you guys I'm sure have done this |
00:09:38 | 00:09:41 | you always want to go conversions I |
00:09:39 | 00:09:42 | don't care if you don't have any pixel |
00:09:41 | 00:09:43 | data yet go straight conversions and |
00:09:42 | 00:09:47 | then right here you're going to be able |
00:09:43 | 00:09:48 | to name your campaign and tik off that |
00:09:47 | 00:09:50 | box that says campaign budget |
00:09:48 | 00:09:53 | optimization right so the campaign name |
00:09:50 | 00:09:56 | here I'm just naming this cold interest |
00:09:53 | 00:09:58 | testing under one M so for me I wanted |
00:09:56 | 00:10:00 | when you do these CBO campaigns you |
00:09:58 | 00:10:01 | don't want to throw in right audiences |
00:10:00 | 00:10:04 | that are like millions upon millions of |
00:10:01 | 00:10:06 | people and then you have like a hundred |
00:10:04 | 00:10:08 | thousand person audience re it's the |
00:10:06 | 00:10:10 | data is gonna get skewed so I'm doing |
00:10:08 | 00:10:13 | under 1 million here and an interest |
00:10:10 | 00:10:14 | testing okay keyword testing okay and |
00:10:13 | 00:10:17 | then turn on campaign budget |
00:10:14 | 00:10:19 | optimization now once you do that you'll |
00:10:17 | 00:10:20 | be taken to the ad set level now the ad |
00:10:19 | 00:10:21 | set level is this is where we're gonna |
00:10:20 | 00:10:24 | set up that targeting we're gonna set up |
00:10:21 | 00:10:25 | what are our conversion is so here we're |
00:10:24 | 00:10:27 | just selecting lead or purchase or |
00:10:25 | 00:10:29 | whatever you want for yourself but down |
00:10:27 | 00:10:30 | here is where you're gonna be setting up |
00:10:29 | 00:10:31 | that targeting so for me |
00:10:30 | 00:10:34 | I'm just gonna be like okay you know |
00:10:31 | 00:10:36 | 1865 is fine probably could narrow that |
00:10:34 | 00:10:38 | down a little bit more in the United |
00:10:36 | 00:10:39 | States and in my interest group right so |
00:10:38 | 00:10:41 | the interest I'm gonna target first is |
00:10:39 | 00:10:43 | on it right that's my biggest competitor |
00:10:41 | 00:10:46 | and right here I can see my potential |
00:10:43 | 00:10:48 | reach is 650,000 people right which is |
00:10:46 | 00:10:50 | fantastik right that's right under that |
00:10:48 | 00:10:52 | 1 million person audience size and make |
00:10:50 | 00:10:54 | sure guys you do uncheck this box that |
00:10:52 | 00:10:55 | says expand detail targeting do not |
00:10:54 | 00:10:57 | leave this checked okay do not leave |
00:10:55 | 00:10:59 | this check us and your audience size |
00:10:57 | 00:11:02 | here is going to be absolutely massive |
00:10:59 | 00:11:04 | okay so here is my basic targeting now |
00:11:02 | 00:11:05 | once you go you'll also scroll down that |
00:11:04 | 00:11:07 | page it's gonna ask you how do you want |
00:11:05 | 00:11:08 | automatik places and of course they |
00:11:07 | 00:11:10 | recommend it but don't do the |
00:11:08 | 00:11:11 | recommendation or okay they're gonna |
00:11:10 | 00:11:13 | spend all your money |
00:11:11 | 00:11:14 | alright so edit your placements and here |
00:11:13 | 00:11:16 | is where you're gonna really want to |
00:11:14 | 00:11:17 | split things around so right here I kind |
00:11:16 | 00:11:19 | of just chose Facebook newsfeed and |
00:11:17 | 00:11:21 | Instagram feed now the reason I did this |
00:11:19 | 00:11:23 | is because we're going this is a lead |
00:11:21 | 00:11:25 | campaign to capture leads to tell people |
00:11:23 | 00:11:27 | hey come opt-in now if I was gonna go |
00:11:25 | 00:11:28 | after purchases what I would do here is |
00:11:27 | 00:11:31 | I would only go after Facebook newsfeed |
00:11:28 | 00:11:32 | and in facebook right column usually |
00:11:31 | 00:11:34 | those are the best ones and then if I |
00:11:32 | 00:11:36 | want to target Instagram I would |
00:11:34 | 00:11:38 | duplicate that CBO campaign and then |
00:11:36 | 00:11:40 | only target Instagram traffic just so we |
00:11:38 | 00:11:41 | have those traffic sources completely |
00:11:40 | 00:11:43 | separate but for this one I took the |
00:11:41 | 00:11:46 | lazy way out okay it's okay sometimes |
00:11:43 | 00:11:47 | okay now once you do that you'll you'll |
00:11:46 | 00:11:49 | click Next and then you'll get to the ad |
00:11:47 | 00:11:51 | level right this is where you create |
00:11:49 | 00:11:52 | those ads right you'll be able to select |
00:11:51 | 00:11:54 | your facebook business page your |
00:11:52 | 00:11:56 | Instagram account you'll be able to |
00:11:54 | 00:11:57 | upload your images right here so you can |
00:11:56 | 00:12:00 | see I just uploaded this image or right |
00:11:57 | 00:12:01 | here and then towards the bottom you'll |
00:12:00 | 00:12:04 | be able to select hey how does that |
00:12:01 | 00:12:05 | image actually look like on the various |
00:12:04 | 00:12:07 | platforms that you're gonna advertise |
00:12:05 | 00:12:09 | alright the Facebook newsfeed Facebook |
00:12:07 | 00:12:11 | right column on Instagram depending on |
00:12:09 | 00:12:13 | the ones you selected right here right |
00:12:11 | 00:12:15 | on this previous screen you'll be able |
00:12:13 | 00:12:17 | to see hey how does that ad look like so |
00:12:15 | 00:12:19 | you know for here it actually looked |
00:12:17 | 00:12:20 | good on both Instagram and desktop views |
00:12:19 | 00:12:22 | so that's fantastik |
00:12:20 | 00:12:25 | right now the next thing you want to do |
00:12:22 | 00:12:27 | is write your copy for your ad so for us |
00:12:25 | 00:12:29 | we just wrote the first all-natural |
00:12:27 | 00:12:30 | performance enhancer for entrepreneurs |
00:12:29 | 00:12:32 | and high performers right that's our |
00:12:30 | 00:12:33 | headline now the thing about me guys is |
00:12:32 | 00:12:35 | unfortunately with supplements it's |
00:12:33 | 00:12:37 | definitely a more high risk category so |
00:12:35 | 00:12:39 | there's things you can't make like crazy |
00:12:37 | 00:12:41 | outrageous claims so a lot of you guys |
00:12:39 | 00:12:42 | are gonna have it a lot easier then than |
00:12:41 | 00:12:43 | me when running your especially when |
00:12:42 | 00:12:44 | you're running like you know some basic |
00:12:43 | 00:12:47 | drop shipping business fishing lures or |
00:12:44 | 00:12:48 | whatever and then here's where you put |
00:12:47 | 00:12:50 | in your primary text and that comes up |
00:12:48 | 00:12:51 | right here and this kind of structure I |
00:12:50 | 00:12:53 | followed for my facebook ads it's hook |
00:12:51 | 00:12:55 | benefit and then what you're offering |
00:12:53 | 00:12:57 | call-to-action right so what's our hook |
00:12:55 | 00:12:59 | right have you tried this revolutionary |
00:12:57 | 00:13:01 | new supplement designed specifically for |
00:12:59 | 00:13:03 | entrepreneurs and high performers right |
00:13:01 | 00:13:04 | like what's that have you tried this |
00:13:03 | 00:13:06 | limitless drug for entrepreneurs or |
00:13:04 | 00:13:07 | something along those lines you can't |
00:13:06 | 00:13:10 | really say like drug or stuff like that |
00:13:07 | 00:13:12 | but who would work that angle right look |
00:13:10 | 00:13:13 | what's gonna make them be like whoa like |
00:13:12 | 00:13:16 | yeah you know I I haven't like let me |
00:13:13 | 00:13:17 | let me stop right so the hook is the |
00:13:16 | 00:13:18 | most one of the most important part so |
00:13:17 | 00:13:21 | what's gonna make them stop scrolling |
00:13:18 | 00:13:22 | right the benefit is like hey the |
00:13:21 | 00:13:24 | first this is the untapped is the first |
00:13:22 | 00:13:26 | all-natural supplement designed for |
00:13:24 | 00:13:28 | entrepreneurs in mind to keep them |
00:13:26 | 00:13:30 | focused and clear throughout the whole |
00:13:28 | 00:13:32 | day right that's the big benefit that's |
00:13:30 | 00:13:34 | a big payoff right now what's the offer |
00:13:32 | 00:13:35 | call to action hey get yours now for 50% |
00:13:34 | 00:13:36 | off press a bunch of an exclusive other |
00:13:35 | 00:13:38 | bonuses right |
00:13:36 | 00:13:39 | claim yours now and I'll put the link in |
00:13:38 | 00:13:41 | there as well plus you'll put your link |
00:13:39 | 00:13:43 | right here here we're just doing the the |
00:13:41 | 00:13:44 | wait list right and you don't always |
00:13:43 | 00:13:46 | have to add the call to action in your |
00:13:44 | 00:13:49 | primary text you can you can choose not |
00:13:46 | 00:13:51 | to totally up to you so the next thing |
00:13:49 | 00:13:52 | that you want to do guys is you also |
00:13:51 | 00:13:54 | here you see the call to action usually |
00:13:52 | 00:13:57 | you'll put like you know the the Buy Now |
00:13:54 | 00:13:58 | shop now button I just did learn more |
00:13:57 | 00:14:00 | here so this one isn't as important I |
00:13:58 | 00:14:01 | see a lot of people actually ask me |
00:14:00 | 00:14:03 | about this but it's not as important |
00:14:01 | 00:14:06 | learn more does actually convert a |
00:14:03 | 00:14:08 | little bit better than most because |
00:14:06 | 00:14:10 | people are always want to learn more but |
00:14:08 | 00:14:11 | usually if you're going straight to a |
00:14:10 | 00:14:12 | purchase if it's a retargeting out of |
00:14:11 | 00:14:15 | going for a purchase just do the Buy Now |
00:14:12 | 00:14:17 | shop now button so people get the point |
00:14:15 | 00:14:19 | but guys that is it for part number two |
00:14:17 | 00:14:22 | of our Facebook ads and CBO strategies |
00:14:19 | 00:14:23 | for dropshipping in 2019 and beyond if |
00:14:22 | 00:14:25 | you have any questions whatsoever |
00:14:23 | 00:14:28 | concerns or you just want to say hi |
00:14:25 | 00:14:29 | right drop a comment down below in |
00:14:28 | 00:14:31 | today's video it's gonna enter you in to |
00:14:29 | 00:14:33 | win a free coaching session with me for |
00:14:31 | 00:14:35 | 30 minutes and if you do want to have |
00:14:33 | 00:14:37 | your question asked live by me during |
00:14:35 | 00:14:38 | the first 30 minutes of every single |
00:14:37 | 00:14:40 | video so make sure you smash that |
00:14:38 | 00:14:42 | subscribe button smash the notification |
00:14:40 | 00:14:43 | about any questions whatsoever guys if |
00:14:42 | 00:14:45 | you're enjoying this sort of content you |
00:14:43 | 00:14:47 | want to see more advanced stuff make |
00:14:45 | 00:14:49 | sure you like this video right let us |
00:14:47 | 00:14:51 | know also in the comment area guys we're |
00:14:49 | 00:14:52 | gonna be releasing part 3 also so make |
00:14:51 | 00:14:54 | sure you don't miss that because that's |
00:14:52 | 00:14:57 | what we're gonna really go into in depth |
00:14:54 | 00:14:59 | of what the scaling stuff is how to |
00:14:57 | 00:15:00 | actually structure your campaigns how to |
00:14:59 | 00:15:02 | start adding in all the different CBO |
00:15:00 | 00:15:04 | campaigns to make sure everything is |
00:15:02 | 00:15:07 | logically make sense so make sure you |
00:15:04 | 00:15:08 | follow along step-by-step as as I show |
00:15:07 | 00:15:10 | you in these videos and if you didn't |
00:15:08 | 00:15:11 | watch part 1 go back watch it because |
00:15:10 | 00:15:13 | part number 3 is really where |
00:15:11 | 00:15:15 | everything's gonna really come together |
00:15:13 | 00:15:16 | if you're not set up it's really gonna |
00:15:15 | 00:15:19 | overwhelm you it's gonna confuse you |
00:15:16 | 00:15:21 | okay so don't miss out on part 3 when we |
00:15:19 | 00:15:22 | release it smash that subscribe on smash |
00:15:21 | 00:15:25 | the notification bell and check out all |
00:15:22 | 00:15:27 | of the bonus of resources guys there's a |
00:15:25 | 00:15:28 | ton of bonus resources free advanced |
00:15:27 | 00:15:30 | training classes and a ton of tools and |
00:15:28 | 00:15:32 | resources that I use to build my own |
00:15:30 | 00:15:33 | e-commerce businesses down below in |
00:15:32 | 00:15:34 | description of this video it'll be the |
00:15:33 | 00:15:35 | first |
00:15:34 | 00:15:37 | in the description but as have fantastik |
00:15:35 | 00:15:40 | or see your day and remember your empire |
00:15:37 | 00:15:40 | starts now |
Read More
- My EXACT Facebook Ads Strategy For Dropshipping PROFITABLY In 2019 (Step By Step)
- [CASE STUDY] Launching My One Product Dropshipping Store To $50,000 In One Day
- EASY $200/DAY Dropshipping Strategy For Beginners | Step By Step 2019
- [SECRET] How To Invest Your 20's To Be RICH Forever
- [TOP SECRET] How This Facebook Ad Made Me $1,761 In 3 DAYS! | Facebook Ads Step By Step
- [REVEALED] 3 BEST Shopify Dropshipping Niches In 2019 That Will ALWAYS Make Sales
- Realistic Shopify Dropshipping Startup Costs For 2019/2020 | From PRO Dropshippers
- How I Turn ANYTHING into a Winning Product | Sell This Way And Make $50,000/Month Dropshipping
- [WARNING] This Will SHUT Your Dropshipping Business Down OVERNIGHT (Shopify Changed Forever...)
- $450 In 7 Minutes | New Influencer Marketing 2019 Strategy For Dropshipping (Beginners MUST Watch)