Free Marketing Ideas For Your Online Business | Effective Ecommerce Podcast #15
Published on: December 5 2022 by Travis Marziani
Free Marketing Ideas For Your Online Business | Effective Ecommerce Podcast #15
Free Marketing Ideas For Your Online Business | Effective Ecommerce Podcast #15
| startTime | durationTime | text |
| 00:00:00 | 00:00:05 | in this podcast episode I have 15 free |
| 00:00:02 | 00:00:07 | marketing ideas for you in your online |
| 00:00:05 | 00:00:09 | business we're gonna go over all of them |
| 00:00:07 | 00:00:11 | and a lot of these we're gonna go over |
| 00:00:09 | 00:00:13 | in more detail in either future episodes |
| 00:00:11 | 00:00:15 | or we've already done an episode about |
| 00:00:13 | 00:00:17 | but I think this is a great topic to |
| 00:00:15 | 00:00:19 | tok about because a lot of people when |
| 00:00:17 | 00:00:20 | they're starting an online business when |
| 00:00:19 | 00:00:22 | they're starting any kind of business |
| 00:00:20 | 00:00:24 | their first thought is how can I make |
| 00:00:22 | 00:00:27 | this profitable for free and then |
| 00:00:24 | 00:00:29 | obviously later on there they realize |
| 00:00:27 | 00:00:30 | that it's worth money to spend money on |
| 00:00:29 | 00:00:32 | advertising but at the beginning stages |
| 00:00:30 | 00:00:34 | at least for most people I think they |
| 00:00:32 | 00:00:37 | want to do as much of the free work as |
| 00:00:34 | 00:00:38 | they can and I think that's fine so I |
| 00:00:37 | 00:00:41 | want to answer all those different |
| 00:00:38 | 00:00:43 | questions these are the top 15 ways that |
| 00:00:41 | 00:00:45 | I've personally found to be best if |
| 00:00:43 | 00:00:48 | you're doing marketing and you don't |
| 00:00:45 | 00:00:50 | want to spend a penny so number one SEO |
| 00:00:48 | 00:00:52 | and we've already done two episodes on |
| 00:00:50 | 00:00:54 | SEO so I'm not gonna belabor the point |
| 00:00:52 | 00:00:55 | here if you want more information on |
| 00:00:54 | 00:00:58 | this one listen to I believe it's |
| 00:00:55 | 00:01:00 | episode 13 and 14 but basically the |
| 00:00:58 | 00:01:02 | quick version is trying to rank higher |
| 00:01:00 | 00:01:05 | up in Google for different keywords |
| 00:01:02 | 00:01:08 | number two content marketing so funny |
| 00:01:05 | 00:01:10 | enough this kind of goes in with SEO and |
| 00:01:08 | 00:01:12 | we're gonna tok about this in depth I |
| 00:01:10 | 00:01:15 | think in the next episode or pretty soon |
| 00:01:12 | 00:01:18 | in a future episode here the content |
| 00:01:15 | 00:01:19 | marketing is very important for a number |
| 00:01:18 | 00:01:21 | of different things but it relates to a |
| 00:01:19 | 00:01:24 | search engine optimization or SEO |
| 00:01:21 | 00:01:26 | because of the fact if you can create |
| 00:01:24 | 00:01:29 | really cool content pieces people will |
| 00:01:26 | 00:01:33 | find you through Google so an example of |
| 00:01:29 | 00:01:36 | this might be seven kedo friendly snacks |
| 00:01:33 | 00:01:38 | so you want to rank in Google for keto |
| 00:01:36 | 00:01:42 | snacks and you'd write an artikle on top |
| 00:01:38 | 00:01:44 | seven keto friendly snacks and then it |
| 00:01:42 | 00:01:46 | gets picked up by Google or it gets |
| 00:01:44 | 00:01:48 | picked up gets a lot of links to it and |
| 00:01:46 | 00:01:51 | it ranks is number one artikle for keto |
| 00:01:48 | 00:01:53 | friendly snacks so this drives traffic |
| 00:01:51 | 00:01:54 | to your website and people read the list |
| 00:01:53 | 00:01:55 | and they say oh number four is |
| 00:01:54 | 00:01:58 | performance nut butter which is |
| 00:01:55 | 00:02:00 | obviously that's my company and then |
| 00:01:58 | 00:02:02 | they decide to buy it so it's probably |
| 00:02:00 | 00:02:03 | not the most effective way to drive |
| 00:02:02 | 00:02:06 | content and there's a ton of different |
| 00:02:03 | 00:02:09 | traffic excuse me there's there's a ton |
| 00:02:06 | 00:02:10 | of different content plays that you can |
| 00:02:09 | 00:02:12 | do spotlight marketing which I toked |
| 00:02:10 | 00:02:13 | about briefly I think in the last |
| 00:02:12 | 00:02:16 | episode I'm gonna tok about |
| 00:02:13 | 00:02:19 | in depth in a future episode which is |
| 00:02:16 | 00:02:21 | basically interviewing your potential |
| 00:02:19 | 00:02:22 | customers a lot of different ways to do |
| 00:02:21 | 00:02:25 | this but the whole point of content |
| 00:02:22 | 00:02:27 | marketing is to make content pieces and |
| 00:02:25 | 00:02:31 | get people to come to your website to |
| 00:02:27 | 00:02:34 | read or whatever yeah to consume the |
| 00:02:31 | 00:02:36 | content and then they happen to somehow |
| 00:02:34 | 00:02:38 | relate to your business and they'll end |
| 00:02:36 | 00:02:39 | up wanting to buy your product so we're |
| 00:02:38 | 00:02:42 | gonna go in-depth and I believe in the |
| 00:02:39 | 00:02:45 | next episode on content marketing number |
| 00:02:42 | 00:02:47 | three YouTube and for half the people |
| 00:02:45 | 00:02:49 | listening to this podcast you're |
| 00:02:47 | 00:02:50 | probably watching it on YouTube so a lot |
| 00:02:49 | 00:02:52 | of people are watching this on my |
| 00:02:50 | 00:02:55 | youtube channel effective e-commerce and |
| 00:02:52 | 00:02:57 | I get way more views way more traffic to |
| 00:02:55 | 00:02:59 | my youtube channel then I do to my |
| 00:02:57 | 00:03:01 | website hands-down and the reason is |
| 00:02:59 | 00:03:04 | there's a lot of reasons actually but |
| 00:03:01 | 00:03:05 | people prefer to consume videos a lot of |
| 00:03:04 | 00:03:07 | people refer to consume videos not |
| 00:03:05 | 00:03:10 | everybody some people prefer to read but |
| 00:03:07 | 00:03:12 | videos are easier quicker for 99% of |
| 00:03:10 | 00:03:13 | people and they're entertaining they're |
| 00:03:12 | 00:03:15 | a little bit more entertaining so you |
| 00:03:13 | 00:03:18 | can use this your advantage similar to |
| 00:03:15 | 00:03:21 | content marketing you can create videos |
| 00:03:18 | 00:03:22 | about different content pieces and put |
| 00:03:21 | 00:03:25 | those on YouTube put those on your |
| 00:03:22 | 00:03:28 | website and create a following so you |
| 00:03:25 | 00:03:31 | could do the same 7 top Kito friendly |
| 00:03:28 | 00:03:32 | snacks as a YouTube video instead now |
| 00:03:31 | 00:03:34 | I'm giving away all my secrets I haven't |
| 00:03:32 | 00:03:36 | even done this yet but you could do |
| 00:03:34 | 00:03:38 | something like that or for instance for |
| 00:03:36 | 00:03:41 | be dance or my dance clothing company we |
| 00:03:38 | 00:03:43 | use DIY dance costume videos so we'll do |
| 00:03:41 | 00:03:45 | a video on how to rhinestone a dance |
| 00:03:43 | 00:03:47 | costume and we'll say you know if you |
| 00:03:45 | 00:03:49 | need some dance pieces we sell the |
| 00:03:47 | 00:03:51 | basics at BJ's for calm so we'll show a |
| 00:03:49 | 00:03:53 | whole video on how to rhinestone a dance |
| 00:03:51 | 00:03:57 | costume which is only loosely correlates |
| 00:03:53 | 00:03:59 | to what what we sell but yet we will let |
| 00:03:57 | 00:04:02 | people know about our business make them |
| 00:03:59 | 00:04:04 | aware and we'll also do a email opt-in |
| 00:04:02 | 00:04:06 | an email capture so for effective |
| 00:04:04 | 00:04:07 | ecommerce for instance the reason I'm |
| 00:04:06 | 00:04:09 | giving away all my secrets once again |
| 00:04:07 | 00:04:12 | the reason I have the e-commerce success |
| 00:04:09 | 00:04:15 | pact is twofold one I want to give |
| 00:04:12 | 00:04:17 | people really good quality stuff and I |
| 00:04:15 | 00:04:18 | do I have some great stuff in the |
| 00:04:17 | 00:04:19 | e-commerce success pack I have the |
| 00:04:18 | 00:04:22 | e-commerce checklist |
| 00:04:19 | 00:04:24 | I have marketing ideas so if these free |
| 00:04:22 | 00:04:27 | is 15 free marketing ideas aren't enough |
| 00:04:24 | 00:04:29 | I do have the 52 marketing I |
| 00:04:27 | 00:04:31 | is in my e-commerce success pack but |
| 00:04:29 | 00:04:32 | that's only half the reason why I do it |
| 00:04:31 | 00:04:35 | the other half is so I can get those |
| 00:04:32 | 00:04:37 | emails and I can send out emails now for |
| 00:04:35 | 00:04:39 | the most part I'm personally sending out |
| 00:04:37 | 00:04:41 | emails about other videos and I'm trying |
| 00:04:39 | 00:04:43 | to make my videos more popular it's kind |
| 00:04:41 | 00:04:45 | of this whole cycle and I recommend |
| 00:04:43 | 00:04:47 | doing this with YouTube trying to get |
| 00:04:45 | 00:04:49 | email subscribers from YouTube and then |
| 00:04:47 | 00:04:52 | using those emails not using them but |
| 00:04:49 | 00:04:53 | sending to those emails more YouTube |
| 00:04:52 | 00:04:55 | videos that will help those YouTube |
| 00:04:53 | 00:04:57 | videos rank higher and it's this kind of |
| 00:04:55 | 00:04:59 | virtuous cycle here so YouTube's |
| 00:04:57 | 00:05:02 | extremely powerful the last thing I'll |
| 00:04:59 | 00:05:04 | say about it is I believe YouTube is the |
| 00:05:02 | 00:05:06 | second most used search engine and at |
| 00:05:04 | 00:05:09 | least in the United States so it goes |
| 00:05:06 | 00:05:11 | Google and then YouTube but yet YouTube |
| 00:05:09 | 00:05:13 | has way less material than Google does |
| 00:05:11 | 00:05:16 | you Google has trillions of pages where |
| 00:05:13 | 00:05:17 | YouTube only has billions of videos so |
| 00:05:16 | 00:05:20 | your chance of standing out on YouTube |
| 00:05:17 | 00:05:22 | is much better and in fact it's a lot |
| 00:05:20 | 00:05:25 | harder to make a good quality video so |
| 00:05:22 | 00:05:26 | YouTube well it's a lot harder but it's |
| 00:05:25 | 00:05:28 | also easy at the same time YouTube |
| 00:05:26 | 00:05:30 | anyways that's a free marketing idea |
| 00:05:28 | 00:05:32 | number four tok to everybody never |
| 00:05:30 | 00:05:34 | waste an opportunity go you can go to |
| 00:05:32 | 00:05:36 | conventions which usually cost money |
| 00:05:34 | 00:05:37 | or you can go where your consumers hang |
| 00:05:36 | 00:05:39 | out and just tok to them and let them |
| 00:05:37 | 00:05:41 | know about your company I'm not gonna |
| 00:05:39 | 00:05:44 | tok too much about this one I know |
| 00:05:41 | 00:05:46 | that's a little ironic but basically |
| 00:05:44 | 00:05:48 | I'll wear a shirt a lot of times the |
| 00:05:46 | 00:05:49 | performance nut butter shirt and I'll go |
| 00:05:48 | 00:05:51 | where my consumers would be and I would |
| 00:05:49 | 00:05:52 | just tok about my product so that's an |
| 00:05:51 | 00:05:55 | easy way to spread the word about your |
| 00:05:52 | 00:05:59 | company number five make phone calls |
| 00:05:55 | 00:06:00 | call your potential customers so four be |
| 00:05:59 | 00:06:02 | dancewear we'll call dance studios and |
| 00:06:00 | 00:06:04 | for performance nut butter I plan on |
| 00:06:02 | 00:06:07 | calling gyms and letting them know about |
| 00:06:04 | 00:06:09 | our product now when you're doing this |
| 00:06:07 | 00:06:11 | you probably shouldn't just do like a |
| 00:06:09 | 00:06:13 | cold pitch because people are just gonna |
| 00:06:11 | 00:06:14 | hang up on you ignore you you should try |
| 00:06:13 | 00:06:16 | to come up with some kind of unique |
| 00:06:14 | 00:06:18 | thing of why you're calling them I use |
| 00:06:16 | 00:06:21 | spotlight marketing which is where I |
| 00:06:18 | 00:06:23 | interview them and post it on my blog |
| 00:06:21 | 00:06:26 | you can do whatever you want but the |
| 00:06:23 | 00:06:28 | whole idea is a free way to start |
| 00:06:26 | 00:06:30 | getting traffic to your website and |
| 00:06:28 | 00:06:31 | really good traffic at that is to make |
| 00:06:30 | 00:06:34 | phone calls |
| 00:06:31 | 00:06:36 | number six influencer marketing now this |
| 00:06:34 | 00:06:37 | isn't necessarily free you'll probably |
| 00:06:36 | 00:06:40 | have to give away some products but go |
| 00:06:37 | 00:06:40 | on Instagram find influencers in your |
| 00:06:40 | 00:06:42 | niche in son |
| 00:06:40 | 00:06:44 | some projects so it's not a hundred |
| 00:06:42 | 00:06:46 | percent free but it only costs you your |
| 00:06:44 | 00:06:48 | products really easy we'll do an episode |
| 00:06:46 | 00:06:51 | on this one for sure so I won't tok too |
| 00:06:48 | 00:06:54 | much about that number seven guest |
| 00:06:51 | 00:06:56 | blogging and this is where you go to |
| 00:06:54 | 00:06:58 | someone that has a blog and you write a |
| 00:06:56 | 00:07:01 | guest post on it I will tok in depth |
| 00:06:58 | 00:07:03 | about this in the next episode but the |
| 00:07:01 | 00:07:06 | quick answer is people already have |
| 00:07:03 | 00:07:09 | these huge audiences out there so I also |
| 00:07:06 | 00:07:10 | say guest podcasting guess youtubing |
| 00:07:09 | 00:07:13 | like all these different things be a |
| 00:07:10 | 00:07:16 | guest on other people's platform number |
| 00:07:13 | 00:07:19 | eight start a podcast it's it's not |
| 00:07:16 | 00:07:21 | necessarily free but it can be free |
| 00:07:19 | 00:07:24 | there's ways to do it for free I think I |
| 00:07:21 | 00:07:26 | spend 50 cent 5 to 15 dollars a month on |
| 00:07:24 | 00:07:29 | my hosting which is so cheap that it's |
| 00:07:26 | 00:07:31 | basically free I mean realistikally all |
| 00:07:29 | 00:07:33 | you have to do is work for one hour and |
| 00:07:31 | 00:07:35 | a minimum wage job and you've basically |
| 00:07:33 | 00:07:38 | got your hosting paid for so it is so |
| 00:07:35 | 00:07:39 | cost effective I included it as free but |
| 00:07:38 | 00:07:41 | it's a great way I mean you're listening |
| 00:07:39 | 00:07:42 | to a podcast right now unless you're |
| 00:07:41 | 00:07:44 | what unless you're watching this on |
| 00:07:42 | 00:07:46 | YouTube you're listening to this is a |
| 00:07:44 | 00:07:49 | podcast right now and if I was toking |
| 00:07:46 | 00:07:51 | about a topic that I could sell a |
| 00:07:49 | 00:07:53 | product eventually the idea is with the |
| 00:07:51 | 00:07:55 | podcast you gain people's trust and you |
| 00:07:53 | 00:07:58 | let them know that you only give out |
| 00:07:55 | 00:08:00 | quality information and then you tell |
| 00:07:58 | 00:08:01 | them about your product so for |
| 00:08:00 | 00:08:04 | performance nut butter for instance I |
| 00:08:01 | 00:08:06 | might do a performance pot the |
| 00:08:04 | 00:08:08 | performance podcast and it's all about |
| 00:08:06 | 00:08:10 | how to perform at the elite top levels |
| 00:08:08 | 00:08:12 | and then I would tell them you know this |
| 00:08:10 | 00:08:13 | podcast is sponsored by performance nut |
| 00:08:12 | 00:08:15 | butter and maybe I'd tell them the story |
| 00:08:13 | 00:08:17 | of my company for this effective |
| 00:08:15 | 00:08:20 | e-commerce podcast I have courses and my |
| 00:08:17 | 00:08:22 | goal is to make the free material I put |
| 00:08:20 | 00:08:24 | out so valuable that you're like well |
| 00:08:22 | 00:08:27 | this is really interesting and if you're |
| 00:08:24 | 00:08:29 | looking for a condensed version you say |
| 00:08:27 | 00:08:31 | hey I'll be I'm willing to pay for the |
| 00:08:29 | 00:08:33 | course so I do have a course on how to |
| 00:08:31 | 00:08:36 | start an online store for instance now |
| 00:08:33 | 00:08:38 | the truth is most the stuff that I have |
| 00:08:36 | 00:08:41 | to teach my course I give away for free |
| 00:08:38 | 00:08:43 | on podcasts and YouTube videos but for |
| 00:08:41 | 00:08:45 | some people it makes sense for them to |
| 00:08:43 | 00:08:47 | pay for it because they want the either |
| 00:08:45 | 00:08:49 | the condensed version or they want the |
| 00:08:47 | 00:08:51 | roadmap I'm one of those people I'm |
| 00:08:49 | 00:08:53 | willing to pay for knowledge and I know |
| 00:08:51 | 00:08:54 | other people listening to this are that |
| 00:08:53 | 00:08:55 | being said only one |
| 00:08:54 | 00:08:57 | out of a hundred people that listen to |
| 00:08:55 | 00:09:00 | this are gonna ever buy a course for me |
| 00:08:57 | 00:09:02 | that's okay my goal is to help as many |
| 00:09:00 | 00:09:04 | people as possible so I'm getting off on |
| 00:09:02 | 00:09:06 | a tangent here the goal the point of |
| 00:09:04 | 00:09:08 | this is a podcast is a great way to |
| 00:09:06 | 00:09:11 | spread your message and tok about your |
| 00:09:08 | 00:09:14 | company anytime you can get people's |
| 00:09:11 | 00:09:15 | attention it's a marketing tool anytime |
| 00:09:14 | 00:09:17 | you can get people's attention in your |
| 00:09:15 | 00:09:18 | niche all you have to do is tell them |
| 00:09:17 | 00:09:21 | about your product and if your product |
| 00:09:18 | 00:09:24 | is great and really good they will the |
| 00:09:21 | 00:09:28 | flock to it alright so number nine send |
| 00:09:24 | 00:09:30 | personal emails to everyone I mean you |
| 00:09:28 | 00:09:32 | can to send it to anyone and everyone |
| 00:09:30 | 00:09:34 | don't be spammy about it but what you |
| 00:09:32 | 00:09:38 | can especially do is send it to people |
| 00:09:34 | 00:09:41 | who sign up for so two things people |
| 00:09:38 | 00:09:42 | that sign up for your email if you sign |
| 00:09:41 | 00:09:44 | up for the e-commerce success pack for |
| 00:09:42 | 00:09:47 | instance you'll notike that I send you a |
| 00:09:44 | 00:09:49 | personal message and I ask you questions |
| 00:09:47 | 00:09:50 | on you know how can I help you and now |
| 00:09:49 | 00:09:52 | some of them are automated but some of |
| 00:09:50 | 00:09:54 | them are actually personal so if you |
| 00:09:52 | 00:09:56 | haven't yet go to effective e-commerce |
| 00:09:54 | 00:09:58 | com sign up for the success pack if for |
| 00:09:56 | 00:10:02 | no other reason than to watch what I do |
| 00:09:58 | 00:10:04 | and learn from it and yeah so I'll send |
| 00:10:02 | 00:10:05 | you a personal email and I'll ask you |
| 00:10:04 | 00:10:07 | questions and I'll try to start a |
| 00:10:05 | 00:10:09 | dialogue and you know what the truth is |
| 00:10:07 | 00:10:12 | my hope is that I impact you in such a |
| 00:10:09 | 00:10:14 | positive way you want to help me out and |
| 00:10:12 | 00:10:16 | maybe you help me out through leaving a |
| 00:10:14 | 00:10:18 | five-star review on iTunes maybe you buy |
| 00:10:16 | 00:10:20 | a course maybe you sign up for Shopify |
| 00:10:18 | 00:10:22 | using my affiliate link or maybe you |
| 00:10:20 | 00:10:24 | just tell a friend about my podcast or |
| 00:10:22 | 00:10:26 | my youtube channel but the goal of |
| 00:10:24 | 00:10:28 | sending this personal email is that it |
| 00:10:26 | 00:10:31 | impacts you in some kind of way that I |
| 00:10:28 | 00:10:32 | can help you out and that you want to |
| 00:10:31 | 00:10:34 | return the favor you know what if you |
| 00:10:32 | 00:10:36 | don't that's fine but most people when |
| 00:10:34 | 00:10:39 | you help them out they want to help you |
| 00:10:36 | 00:10:41 | out as well once again I'm getting on a |
| 00:10:39 | 00:10:44 | little bit of a tangent but sending out |
| 00:10:41 | 00:10:47 | personal emails also to influential |
| 00:10:44 | 00:10:50 | people influencers can help sending out |
| 00:10:47 | 00:10:52 | emails to people that would buy your |
| 00:10:50 | 00:10:53 | product is a great way of doing it and |
| 00:10:52 | 00:10:55 | try to come up with some kind of angle |
| 00:10:53 | 00:10:57 | some kind of hook of why they actually |
| 00:10:55 | 00:10:58 | want to read your email I get people all |
| 00:10:57 | 00:11:00 | the time sending me emails trying to |
| 00:10:58 | 00:11:02 | pitch me on this and that or trying to |
| 00:11:00 | 00:11:04 | get me to buy their product and I don't |
| 00:11:02 | 00:11:06 | care if it's a personal email I'm gonna |
| 00:11:04 | 00:11:08 | delete it alright so we're going quick |
| 00:11:06 | 00:11:10 | here I know but I |
| 00:11:08 | 00:11:13 | get out all this information number 10 |
| 00:11:10 | 00:11:15 | social media pretty much all social |
| 00:11:13 | 00:11:17 | media is free Facebook Pinterest Twitter |
| 00:11:15 | 00:11:20 | now I don't think Facebook is the best |
| 00:11:17 | 00:11:21 | Avenue for most people to go if you're |
| 00:11:20 | 00:11:23 | advertising for a business I think |
| 00:11:21 | 00:11:25 | Pinterest is much better and so there's |
| 00:11:23 | 00:11:26 | some different examples that I can use |
| 00:11:25 | 00:11:29 | let's use performance nut butter as one |
| 00:11:26 | 00:11:30 | example I might do recipes I might say |
| 00:11:29 | 00:11:32 | here's some different recipes using |
| 00:11:30 | 00:11:34 | performance nut butter here's some paleo |
| 00:11:32 | 00:11:38 | muffins here's some keto friendly cake |
| 00:11:34 | 00:11:41 | and then I would do also with that some |
| 00:11:38 | 00:11:44 | of the things I do I do I might do a pin |
| 00:11:41 | 00:11:46 | of top keto friendly products or |
| 00:11:44 | 00:11:49 | whatever all these different things I |
| 00:11:46 | 00:11:51 | could also just do really cool pictures |
| 00:11:49 | 00:11:53 | using performance nut butter then for B |
| 00:11:51 | 00:11:55 | dance where what I've done is a few |
| 00:11:53 | 00:11:59 | different things but one of them is DIY |
| 00:11:55 | 00:12:01 | pins a long pin showing how to DIY a |
| 00:11:59 | 00:12:03 | dance costume very similar to what I do |
| 00:12:01 | 00:12:05 | with youtube but in Pinterest pin form |
| 00:12:03 | 00:12:07 | now there's some quick tips on Pinterest |
| 00:12:05 | 00:12:08 | and we're gonna do a full episode on |
| 00:12:07 | 00:12:12 | this so I don't want to tok too much |
| 00:12:08 | 00:12:15 | about it right now but long-long pins I |
| 00:12:12 | 00:12:17 | think a hamburger and like lengths are |
| 00:12:15 | 00:12:20 | better than wide pins or hot dog style |
| 00:12:17 | 00:12:21 | and just look at the way that's just the |
| 00:12:20 | 00:12:25 | native way that pins are made on |
| 00:12:21 | 00:12:27 | Pinterest and tend to do better so look |
| 00:12:25 | 00:12:29 | at that and then let's see what else |
| 00:12:27 | 00:12:32 | Facebook probably not the best Facebook |
| 00:12:29 | 00:12:34 | doesn't work as well for spreading your |
| 00:12:32 | 00:12:35 | marketing message Twitter can work if |
| 00:12:34 | 00:12:37 | you have a big audience but I think |
| 00:12:35 | 00:12:38 | Twitter is dying personally so I |
| 00:12:37 | 00:12:42 | wouldn't spend too much time on that |
| 00:12:38 | 00:12:45 | number eleven contest I will probably |
| 00:12:42 | 00:12:48 | eventually do a whole episode on how to |
| 00:12:45 | 00:12:50 | run a contest but this is a great way to |
| 00:12:48 | 00:12:52 | spread the message so you might do |
| 00:12:50 | 00:12:55 | something via Twitter via Instagram via |
| 00:12:52 | 00:12:56 | Facebook saying doing a post about your |
| 00:12:55 | 00:12:58 | products and saying share this product |
| 00:12:56 | 00:13:02 | or share this post for a chance to win |
| 00:12:58 | 00:13:03 | free product then people share it and it |
| 00:13:02 | 00:13:06 | gets shared with their friends and it |
| 00:13:03 | 00:13:08 | turns into a whole viral thing so that |
| 00:13:06 | 00:13:09 | is a great way of doing it you can also |
| 00:13:08 | 00:13:12 | do contests for people into their email |
| 00:13:09 | 00:13:13 | and then you email market to them number |
| 00:13:12 | 00:13:15 | 12 |
| 00:13:13 | 00:13:16 | guerrilla marketing so guerrilla |
| 00:13:15 | 00:13:19 | marketing is really any idea that's |
| 00:13:16 | 00:13:22 | outside of the box an example of this |
| 00:13:19 | 00:13:24 | might be going to a trade show |
| 00:13:22 | 00:13:26 | or a convention with a funny hat so I |
| 00:13:24 | 00:13:27 | might was performance enough but I might |
| 00:13:26 | 00:13:30 | go with a hat with a bunch of nuts like |
| 00:13:27 | 00:13:31 | glued to it and just walk around and |
| 00:13:30 | 00:13:33 | people are gonna be like what the hell |
| 00:13:31 | 00:13:35 | is that guy doing and I can say oh and |
| 00:13:33 | 00:13:38 | people will say oh he's toking about |
| 00:13:35 | 00:13:40 | his company performance nut butter you |
| 00:13:38 | 00:13:42 | could go down to a busy intersection and |
| 00:13:40 | 00:13:44 | give out samples of performance nut |
| 00:13:42 | 00:13:48 | butter for be dance where we could go to |
| 00:13:44 | 00:13:49 | a dance competition and interrupt the |
| 00:13:48 | 00:13:51 | show I wouldn't do this cuz it's just |
| 00:13:49 | 00:13:53 | rude but interrupt the show and hold a |
| 00:13:51 | 00:13:55 | big sign that says be dance we're dance |
| 00:13:53 | 00:13:56 | wearing 200 plus colors you get the idea |
| 00:13:55 | 00:13:59 | I'm gonna let you come up with your own |
| 00:13:56 | 00:14:01 | I do have in the e-commerce success pack |
| 00:13:59 | 00:14:02 | some examples of some other guerilla |
| 00:14:01 | 00:14:05 | marketing things you can check that out |
| 00:14:02 | 00:14:10 | if you want effective e-commerce calm to |
| 00:14:05 | 00:14:13 | get that PR so public relations join |
| 00:14:10 | 00:14:15 | Haro it's a help a reporter out you can |
| 00:14:13 | 00:14:18 | google I think it's horri dot org just |
| 00:14:15 | 00:14:20 | Google Haro and you can join that and |
| 00:14:18 | 00:14:22 | basically what happens is you get emails |
| 00:14:20 | 00:14:25 | from reporters that say hey I want to |
| 00:14:22 | 00:14:26 | tok about X Y & Z topic and they're |
| 00:14:25 | 00:14:28 | looking for experts in that so they |
| 00:14:26 | 00:14:31 | might say what we're looking for small |
| 00:14:28 | 00:14:32 | businesses to tok about their struggles |
| 00:14:31 | 00:14:34 | with marketing and you tok about it and |
| 00:14:32 | 00:14:35 | they might put a link to your website or |
| 00:14:34 | 00:14:37 | they might just tok about your company |
| 00:14:35 | 00:14:39 | they might say you know we're looking |
| 00:14:37 | 00:14:41 | for a company that does ketogenic |
| 00:14:39 | 00:14:42 | friendly snacks and obviously that'd be |
| 00:14:41 | 00:14:44 | perfect for me and performance nut |
| 00:14:42 | 00:14:46 | butter and I'd say you can write up you |
| 00:14:44 | 00:14:49 | can write a whole artikle about |
| 00:14:46 | 00:14:51 | performance nut butter you can also do |
| 00:14:49 | 00:14:55 | the outreach yourself you can contact |
| 00:14:51 | 00:14:56 | newspapers magazines etc and just try to |
| 00:14:55 | 00:14:59 | pitch them on why they should tok about |
| 00:14:56 | 00:15:02 | your company number 14 spotlight |
| 00:14:59 | 00:15:04 | marketing so I already kind of briefly |
| 00:15:02 | 00:15:06 | mentioned this basically spotlight |
| 00:15:04 | 00:15:09 | marketing is interviewing people |
| 00:15:06 | 00:15:11 | interviewing people that might be your |
| 00:15:09 | 00:15:13 | potential customers and spotlighting |
| 00:15:11 | 00:15:14 | them on your blog on your YouTube |
| 00:15:13 | 00:15:17 | channel on your podcast |
| 00:15:14 | 00:15:21 | basically toking about how great people |
| 00:15:17 | 00:15:23 | are and trying to help them out by |
| 00:15:21 | 00:15:24 | helping them market themselves so this |
| 00:15:23 | 00:15:27 | is a great way to connect with |
| 00:15:24 | 00:15:28 | high-level people influencers it's a |
| 00:15:27 | 00:15:31 | great way to connect and in fact for the |
| 00:15:28 | 00:15:34 | launch of performance nut butter I did a |
| 00:15:31 | 00:15:35 | bunch of podcast interviews with a bunch |
| 00:15:34 | 00:15:39 | of different interviews |
| 00:15:35 | 00:15:41 | the Paleo ketogenic performance space |
| 00:15:39 | 00:15:42 | and created a relationship with these |
| 00:15:41 | 00:15:45 | people and then when the launch came |
| 00:15:42 | 00:15:47 | I sent them free product for performance |
| 00:15:45 | 00:15:48 | nut butter and they ended up posting |
| 00:15:47 | 00:15:49 | about it on Instagram and in their |
| 00:15:48 | 00:15:51 | different groups and all this kind of |
| 00:15:49 | 00:15:53 | stuff and it led to thousands and |
| 00:15:51 | 00:15:55 | thousands of dollars of sales for me so |
| 00:15:53 | 00:15:57 | that was huge hugely helpful so |
| 00:15:55 | 00:15:59 | spotlight marketing is a great way to |
| 00:15:57 | 00:16:02 | connect with influencers and potential |
| 00:15:59 | 00:16:05 | customers number 15 get repeat customers |
| 00:16:02 | 00:16:06 | the best free marketing method you have |
| 00:16:05 | 00:16:08 | is to get someone that's already a |
| 00:16:06 | 00:16:10 | customer to come back and buy again give |
| 00:16:08 | 00:16:12 | them a call on the phone if you need to |
| 00:16:10 | 00:16:14 | send them an email do whatever you need |
| 00:16:12 | 00:16:16 | to give them coupons whatever do |
| 00:16:14 | 00:16:18 | whatever you need to to get those repeat |
| 00:16:16 | 00:16:22 | customers because those are hugely |
| 00:16:18 | 00:16:23 | hugely important so that was a lot I |
| 00:16:22 | 00:16:25 | know I went really fast |
| 00:16:23 | 00:16:27 | through that but I did it on purpose |
| 00:16:25 | 00:16:29 | because I just wanted to get through all |
| 00:16:27 | 00:16:30 | this and we're going to tok in depth |
| 00:16:29 | 00:16:32 | about all these this is just a little |
| 00:16:30 | 00:16:34 | preview of some of the future episodes |
| 00:16:32 | 00:16:35 | to come so I'm gonna go over the list |
| 00:16:34 | 00:16:39 | one more time |
| 00:16:35 | 00:16:41 | number one SEO content marketing is |
| 00:16:39 | 00:16:43 | number two number three YouTube number |
| 00:16:41 | 00:16:45 | four tok to everyone spread the message |
| 00:16:43 | 00:16:46 | about your product number five make |
| 00:16:45 | 00:16:49 | phone calls |
| 00:16:46 | 00:16:51 | number six influencer marketing number |
| 00:16:49 | 00:16:54 | seven guest blogging number eight |
| 00:16:51 | 00:16:56 | podcast create a podcast it's not really |
| 00:16:54 | 00:16:57 | free but it's pretty close to free and |
| 00:16:56 | 00:17:00 | you can do it for free if you really |
| 00:16:57 | 00:17:03 | want number nine send personal emails |
| 00:17:00 | 00:17:05 | number ten social media do all the |
| 00:17:03 | 00:17:07 | different social medias number eleven |
| 00:17:05 | 00:17:10 | contest number twelve guerrilla |
| 00:17:07 | 00:17:13 | marketing number thirteen PR public |
| 00:17:10 | 00:17:15 | relations get newspapers magazines etc |
| 00:17:13 | 00:17:17 | to cover your product number fourteen |
| 00:17:15 | 00:17:20 | spotlight marketing number fifteen get |
| 00:17:17 | 00:17:23 | repeat customers I hope this was helpful |
| 00:17:20 | 00:17:25 | guys and as always I do want to do a |
| 00:17:23 | 00:17:28 | quick plug if you haven't yet go to |
| 00:17:25 | 00:17:30 | iTunes leave a five star review please |
| 00:17:28 | 00:17:32 | I don't usually beg but please leave a |
| 00:17:30 | 00:17:35 | five star review because it helps out |
| 00:17:32 | 00:17:37 | the the podcast but as a thank you I'll |
| 00:17:35 | 00:17:39 | enter you in a chance to win a free |
| 00:17:37 | 00:17:41 | one-on-one consulting session and to be |
| 00:17:39 | 00:17:42 | honest at this rate there hasn't been |
| 00:17:41 | 00:17:44 | there's been a decent amount of people |
| 00:17:42 | 00:17:46 | actually that have left five star |
| 00:17:44 | 00:17:48 | reviews and if you give me a really good |
| 00:17:46 | 00:17:49 | reason why I might just reach out to you |
| 00:17:48 | 00:17:51 | anyways |
| 00:17:49 | 00:17:53 | and you can always email me Travis that |
| 00:17:51 | 00:17:55 | effective e-commerce comm but leave that |
| 00:17:53 | 00:17:57 | 5-star iTunes review tell me what you |
| 00:17:55 | 00:17:59 | think about the podcast tell me a little |
| 00:17:57 | 00:18:00 | bit about your business and maybe we can |
| 00:17:59 | 00:18:03 | help each other out even maybe we can |
| 00:18:00 | 00:18:05 | network and on top of that it helps the |
| 00:18:03 | 00:18:09 | podcast sound I think I already said |
| 00:18:05 | 00:18:10 | that so that's it for that obviously |
| 00:18:09 | 00:18:13 | let's see what else |
| 00:18:10 | 00:18:14 | I think that's that's most of it new |
| 00:18:13 | 00:18:17 | podcast episodes every Monday and |
| 00:18:14 | 00:18:19 | Thursday is well I usually release them |
| 00:18:17 | 00:18:20 | early in the morning if you have any |
| 00:18:19 | 00:18:22 | questions email me Travis at effective |
| 00:18:20 | 00:18:24 | e-commerce comm and you can go to |
| 00:18:22 | 00:18:26 | effective e-commerce comm to get that |
| 00:18:24 | 00:18:28 | free ecommerce success pack which comes |
| 00:18:26 | 00:18:30 | with a checklist for starting your |
| 00:18:28 | 00:18:32 | online business as well as 52 different |
| 00:18:30 | 00:18:34 | marketing ideas a guide on how to hire a |
| 00:18:32 | 00:18:36 | virtual assistant all these different |
| 00:18:34 | 00:18:39 | cool things I give away all it for free |
| 00:18:36 | 00:18:41 | at the end of the day I really really |
| 00:18:39 | 00:18:44 | want to help you succeed with your |
| 00:18:41 | 00:18:45 | online business this is like my goal in |
| 00:18:44 | 00:18:49 | life I try to figure out what am I good |
| 00:18:45 | 00:18:53 | at and what do I enjoy doing and for me |
| 00:18:49 | 00:18:55 | it's my my vision of my future my vision |
| 00:18:53 | 00:18:58 | of my world is to help people create |
| 00:18:55 | 00:19:01 | their own dream reality to help people |
| 00:18:58 | 00:19:03 | reach their dreams through knowledge and |
| 00:19:01 | 00:19:04 | one thing I've had some success with is |
| 00:19:03 | 00:19:07 | online business and if I can help other |
| 00:19:04 | 00:19:09 | people do it I 100% will so definitely |
| 00:19:07 | 00:19:11 | let me know how I can help you out and |
| 00:19:09 | 00:19:13 | thank you so much for listening to this |
| 00:19:11 | 00:19:15 | podcast or watching this if you're |
| 00:19:13 | 00:19:17 | watching it on YouTube have a good rest |
| 00:19:15 | 00:19:19 | your week and I will tok to you guys |
| 00:19:17 | 00:19:19 | next week |
