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From $0-$266K First 74 Days Building A Brand

Published on: December 8 2022 by Chris Conrady

From $0-$266K First 74 Days Building A Brand

From $0-$266K First 74 Days Building A Brand

startTime durationTime text
00:00:00 00:00:05 from zero to $266,000 in the first
00:00:03 00:00:07 seventy four days of building a brand
00:00:05 00:00:09 from scratch what's going on everybody
00:00:07 00:00:11 my name is Chris Conn ready and for
00:00:09 00:00:13 those of you who do not know me this is
00:00:11 00:00:14 actually my first video right here on
00:00:13 00:00:16 the YouTube channel I've been getting on
00:00:14 00:00:18 my requests inside of my Facebook group
00:00:16 00:00:20 to start a YouTube channel and start
00:00:18 00:00:22 putting out content toking about the
00:00:20 00:00:24 strategy and what exactly I'm doing
00:00:22 00:00:27 inside of my day-to-day business to make
00:00:24 00:00:29 this happen the ship that I main going
00:00:27 00:00:31 from you know general bomb shipping and
00:00:29 00:00:34 sourcing from China to actually building
00:00:31 00:00:35 a reputable brand and seeing success
00:00:34 00:00:36 with it
00:00:35 00:00:39 and for those of you wondering profit
00:00:36 00:00:42 margins for this for the first 74 days
00:00:39 00:00:44 are around at 20% so about 50 55
00:00:42 00:00:47 thousand dollars of a profit after
00:00:44 00:00:49 transaction fees and ver tiesm cost of
00:00:47 00:00:51 goods everything and this is actually my
00:00:49 00:00:53 third store I've been doing this for a
00:00:51 00:00:56 little over a year now and I started to
00:00:53 00:00:58 see a lot more success when I decided to
00:00:56 00:01:00 capitalize I'm a lot more heavily on
00:00:58 00:01:03 building a brand so great customer
00:01:00 00:01:06 service professors shipping times custom
00:01:03 00:01:08 packaging all of this focused on one
00:01:06 00:01:10 specific niche this year animation we
00:01:08 00:01:12 planning on scaling the business to
00:01:10 00:01:15 seven figures projecting two million
00:01:12 00:01:17 dollars in sales by December now what I
00:01:15 00:01:20 want to tell you that is is that this
00:01:17 00:01:21 stuff is possible for anybody I believe
00:01:20 00:01:24 that right now is one of the greatest
00:01:21 00:01:27 times in history to be an entrepreneur
00:01:24 00:01:29 to become insanely successful online
00:01:27 00:01:31 just over a year ago I was working three
00:01:29 00:01:33 jobs I was going to school full time
00:01:31 00:01:35 before I found out about e-commerce
00:01:33 00:01:37 before I found out about Shopify which
00:01:35 00:01:39 is what I'm using right now and just to
00:01:37 00:01:40 give you some perspective I mean just
00:01:39 00:01:42 this month we're about eight days into
00:01:40 00:01:44 the month as I'm recording this right
00:01:42 00:01:45 now in January and we're about to hit
00:01:44 00:01:46 thirty thousand dollars I don't know if
00:01:45 00:01:48 you can see in that about thirty
00:01:46 00:01:51 thousand dollars in sense will probably
00:01:48 00:01:53 do between one hundred fifty two hundred
00:01:51 00:01:55 thousand dollars just this month in
00:01:53 00:01:57 sales and that's crazy word like I said
00:01:55 00:01:59 may be one of the greatest times in
00:01:57 00:02:02 history to become an entrepreneur and it
00:01:59 00:02:04 have and seen success with this and to
00:02:02 00:02:07 be able to run multi six-figure business
00:02:04 00:02:09 from the comfort of your own home it's
00:02:07 00:02:10 2018 and a lot of people are finding out
00:02:09 00:02:11 about
00:02:10 00:02:13 they're finding out about Shopify and
00:02:11 00:02:15 they're finding out how lucrative it
00:02:13 00:02:18 could be if you do it the right way so I
00:02:15 00:02:20 think that this year for 2018 brand
00:02:18 00:02:22 development is going to be key that it's
00:02:20 00:02:25 going to separate you from everybody
00:02:22 00:02:26 else and give you that big blue ocean to
00:02:25 00:02:29 be able to work with which we'll tok
00:02:26 00:02:31 about a little bit later on in this
00:02:29 00:02:33 video it's a lot harder now to close a
00:02:31 00:02:35 customer than it was a year ago at least
00:02:33 00:02:37 in my experience I know what the
00:02:35 00:02:39 influence of marketing it has completely
00:02:37 00:02:41 changed it's way different than how it
00:02:39 00:02:43 was a year ago I started off with just
00:02:41 00:02:46 influencer marketing and I was able to
00:02:43 00:02:48 throw up a product and get instant sales
00:02:46 00:02:49 and do really really big numbers off
00:02:48 00:02:51 these shout out posts but now
00:02:49 00:02:54 everybody's doing a shout out posts so
00:02:51 00:02:57 again this just leads back to branding
00:02:54 00:03:01 and looking reputable because customers
00:02:57 00:03:03 now are a lot more aware than they were
00:03:01 00:03:04 say a year ago what we're going to do is
00:03:03 00:03:05 we're gonna hop it over to my computer
00:03:04 00:03:08 right now and I'm going to break down
00:03:05 00:03:10 for you some of the fundamentals for
00:03:08 00:03:13 what exactly I've been doing inside of
00:03:10 00:03:15 my business and building a brand so that
00:03:13 00:03:17 you can apply it and implement it into
00:03:15 00:03:19 your own business so let's hop it over
00:03:17 00:03:20 alright guys so let's go ahead and dive
00:03:19 00:03:22 into it right now we are at my computer
00:03:20 00:03:23 screen and before we dive into the
00:03:22 00:03:26 strategy behind what I'm doing in my
00:03:23 00:03:28 business and everything about branding I
00:03:26 00:03:30 want to go over the numbers one more
00:03:28 00:03:32 time about two hundred sixty six
00:03:30 00:03:34 thousand dollars in the first 74 days of
00:03:32 00:03:36 building this Brandon this right here
00:03:34 00:03:39 what we're looking at is what I consider
00:03:36 00:03:41 the startup phase we started September
00:03:39 00:03:45 12th and this right here this goes all
00:03:41 00:03:47 the way up until November 25th which is
00:03:45 00:03:50 Black Friday you can see we did almost
00:03:47 00:03:53 $24,000 and the day after we did about
00:03:50 00:03:55 68 of almost $7,000 actually killed the
00:03:53 00:03:58 marketing halfway through so leading up
00:03:55 00:03:59 to this point right here we actually did
00:03:58 00:04:01 have to kill the marketing for a minute
00:03:59 00:04:04 to expand the team I hadn't to expand
00:04:01 00:04:05 the team very quickly to help up the
00:04:04 00:04:07 orders and go through customer service
00:04:05 00:04:09 black friday completely blue
00:04:07 00:04:12 expectations I think we spent about
00:04:09 00:04:15 $1,600 on Facebook ads that day and sent
00:04:12 00:04:17 out a total of three emails so the
00:04:15 00:04:19 return of investment was absolutely
00:04:17 00:04:22 crazy so again what we're looking at
00:04:19 00:04:22 right now number wise is what I consider
00:04:22 00:04:24 to be
00:04:22 00:04:26 to start a face of the business so the
00:04:24 00:04:27 traditional way of building a store
00:04:26 00:04:29 let's go over that real fast sir I'm
00:04:27 00:04:31 just gonna make this a little bit bigger
00:04:29 00:04:33 so that you guys can go ahead and see
00:04:31 00:04:35 this and this is going to help me
00:04:33 00:04:36 transition and in my next couple points
00:04:35 00:04:38 so the traditional way of building the
00:04:36 00:04:41 store is adding a bunch of fluff product
00:04:38 00:04:42 and importing from Aliexpress which
00:04:41 00:04:45 includes product descriptions and images
00:04:42 00:04:47 everything like that you have the
00:04:45 00:04:50 concept of a general store in mind so it
00:04:47 00:04:54 usually has the word trendy in it or
00:04:50 00:04:56 gear like you know deer bubble trendy
00:04:54 00:04:59 stuff you know there's a really really
00:04:56 00:05:01 popular general store called next deal
00:04:59 00:05:03 shop something like that was product
00:05:01 00:05:05 being imported from LA Express and what
00:05:03 00:05:07 happens is when you build this general
00:05:05 00:05:08 store generally you're going to test a
00:05:07 00:05:10 couple different products per day or per
00:05:08 00:05:12 week I know a lot of people that are
00:05:10 00:05:14 testing around five products per day
00:05:12 00:05:16 until they find a winner so what they're
00:05:14 00:05:18 doing here is is they're inside of a
00:05:16 00:05:20 continuous cycle always add a new
00:05:18 00:05:22 product of the store and testing that
00:05:20 00:05:25 product on Facebook until they find a
00:05:22 00:05:28 winner that actually has a scalability
00:05:25 00:05:29 and then driving traffic making sales
00:05:28 00:05:31 and then sometimes I know a lot of
00:05:29 00:05:34 people that are not you know I know
00:05:31 00:05:36 people including my group that are not
00:05:34 00:05:38 implementing this and to them this is a
00:05:36 00:05:39 little bit more complex beyond what
00:05:38 00:05:41 they're already doing in that email
00:05:39 00:05:44 marketing and retargeting where the
00:05:41 00:05:46 actual revenue where the actual really
00:05:44 00:05:50 really good profit comes from that money
00:05:46 00:05:52 on the back end now there is nothing
00:05:50 00:05:54 wrong with this concept right here
00:05:52 00:05:56 absolutely nothing wrong this is what I
00:05:54 00:05:58 did for the first eight months of
00:05:56 00:06:01 building my stores this is what actually
00:05:58 00:06:04 allowed me to leave my day jobs this is
00:06:01 00:06:06 the perfect place to start as a beginner
00:06:04 00:06:09 but I think it is not the place where
00:06:06 00:06:12 you are supposed to stay as you build up
00:06:09 00:06:13 cashflow you have more money to reinvest
00:06:12 00:06:15 into your business and to build
00:06:13 00:06:17 something bigger and better
00:06:15 00:06:19 I had bored with this concept customer
00:06:17 00:06:21 loyalty was not there the email open
00:06:19 00:06:23 rates were not strong enough most people
00:06:21 00:06:25 you know they weren't familiar with the
00:06:23 00:06:26 brand they weren't tagging us on
00:06:25 00:06:27 Instagram they weren't telling their
00:06:26 00:06:30 friends and their friends weren't coming
00:06:27 00:06:32 to us organically like there
00:06:30 00:06:35 now I didn't like that and not just that
00:06:32 00:06:37 selling my first store I sold it for
00:06:35 00:06:40 about $15,000 but I knew I could have
00:06:37 00:06:42 gotten so much more than that being in
00:06:40 00:06:45 2018 right now building a brand is
00:06:42 00:06:48 ultimately what will separate you it's
00:06:45 00:06:49 more complex now to be able to get that
00:06:48 00:06:51 purchased to be able to close that sale
00:06:49 00:06:52 they said you have to work a little bit
00:06:51 00:06:55 harder for it so now that we have this
00:06:52 00:06:56 in mind where did the actual transition
00:06:55 00:06:59 happen from building building an actual
00:06:56 00:07:02 traditional star to building a brain and
00:06:59 00:07:04 what am i focusing on right now before I
00:07:02 00:07:06 dive into that I just want to clarify I
00:07:04 00:07:09 am NOT going to be able to go over
00:07:06 00:07:10 everything inside of just this video it
00:07:09 00:07:13 would take me hours probably even days
00:07:10 00:07:16 it's going to be broken up over a series
00:07:13 00:07:17 of several videos on this channel where
00:07:16 00:07:18 I pretty much toking about everything
00:07:17 00:07:21 that I'm doing inside of my business
00:07:18 00:07:23 that you can go ahead and implement what
00:07:21 00:07:26 I'm giving you right now is really an
00:07:23 00:07:29 overhead look at what is going on how I
00:07:26 00:07:31 started and I'm really leading up to
00:07:29 00:07:33 what I'm doing right now
00:07:31 00:07:37 so let's transition into that right now
00:07:33 00:07:40 0 to 206 6k in the first 74 days what
00:07:37 00:07:42 I'm focusing on is print-on-demand
00:07:40 00:07:44 which is might even be a shock to some
00:07:42 00:07:45 of you some of you it might not be
00:07:44 00:07:48 print-on-demand
00:07:45 00:07:50 is super super popular right now really
00:07:48 00:07:52 I like print-on-demand because there's
00:07:50 00:07:54 virtually no saturation to it because
00:07:52 00:07:57 you can keep coming up with design after
00:07:54 00:07:59 design and for design and people are
00:07:57 00:08:01 always going to wear clothing and when I
00:07:59 00:08:03 see print on demand don't think of just
00:08:01 00:08:05 t-shirts think of you know think of a
00:08:03 00:08:08 hoodies and backpacks and phone cases
00:08:05 00:08:10 everything like that not just t-shirts
00:08:08 00:08:12 and if you think about products like
00:08:10 00:08:14 that people are always going to need
00:08:12 00:08:16 them people are always going to buy
00:08:14 00:08:19 phone cases and hoodies and backpacks
00:08:16 00:08:23 which makes this perfect if you hit that
00:08:19 00:08:24 passion that passion niche so the
00:08:23 00:08:26 benefits of print-on-demand I
00:08:24 00:08:27 highlighted right here is you have fast
00:08:26 00:08:29 shipping times depending on your
00:08:27 00:08:30 supplier you're working with your
00:08:29 00:08:33 fulfillment center you have custom
00:08:30 00:08:35 packaging and like I said virtually no
00:08:33 00:08:37 set virtually no situation the cool
00:08:35 00:08:40 thing about custom packaging is it gives
00:08:37 00:08:42 you a really good opportunity to capital
00:08:40 00:08:45 on your brand whether you have your logo
00:08:42 00:08:48 outside in the box you have custom pack
00:08:45 00:08:50 ins inside or you have an actual box
00:08:48 00:08:52 really that that shows off your brand
00:08:50 00:08:56 you have your logo on the actual box as
00:08:52 00:08:57 opposed to the shipping slip so let me
00:08:56 00:08:59 give you an example of a couple
00:08:57 00:09:01 different print-on-demand stores we have
00:08:59 00:09:03 her in here shop logan paul comm this is
00:09:01 00:09:05 this is a super super popular one logan
00:09:03 00:09:08 paul pretty much used his personal brand
00:09:05 00:09:11 to put this one together right here and
00:09:08 00:09:13 I'd imagine I loved them know the
00:09:11 00:09:15 numbers on this store right here they
00:09:13 00:09:17 have to be absolutely crazy but you can
00:09:15 00:09:20 see that we have everything on here from
00:09:17 00:09:23 hoodies to t-shirts we have right here
00:09:20 00:09:26 we have leggings we have bed packs and
00:09:23 00:09:27 you can see it's a very clean website
00:09:26 00:09:30 this is kind of interesting right here
00:09:27 00:09:32 where it says hashtag be a maverick it
00:09:30 00:09:35 makes you feel a part of something it's
00:09:32 00:09:37 not just an ordinary website where you
00:09:35 00:09:40 go and buy something it's almost as if
00:09:37 00:09:43 Logan Paul has built a cult-like
00:09:40 00:09:45 following he's created a movement so
00:09:43 00:09:48 when I buy a t-shirt from here I'm not
00:09:45 00:09:49 IIIi feel part of something I can use
00:09:48 00:09:52 this hashtag on Instagram and I can see
00:09:49 00:09:55 everybody else tagging maverick but
00:09:52 00:09:56 Logan Paul and it it gives you it gives
00:09:55 00:09:58 you a really really good feeling and you
00:09:56 00:09:59 have their Instagram right here where
00:09:58 00:10:02 you where they're pretty much showing
00:09:59 00:10:04 off the purchases and everything on the
00:10:02 00:10:05 website if you oh and look at this is
00:10:04 00:10:07 another one that I pull up right here
00:10:05 00:10:09 republic of equal another print on
00:10:07 00:10:12 demand website actually found this one
00:10:09 00:10:14 on the Shopify exchange where it shows
00:10:12 00:10:16 different stores for sale and you can
00:10:14 00:10:19 see once again it's print on demand all
00:10:16 00:10:21 around one central niche and that's
00:10:19 00:10:22 actually something I forgot to go over
00:10:21 00:10:24 what I'm focusing on right now is not
00:10:22 00:10:28 just print on demand but one niche one
00:10:24 00:10:30 passion niche that I can focus on that I
00:10:28 00:10:32 can build an email list for that I can
00:10:30 00:10:34 build on social media for one nation you
00:10:32 00:10:36 can see right here that their niche is
00:10:34 00:10:38 equality and if I wanted to I could go
00:10:36 00:10:40 read more about it if I click the button
00:10:38 00:10:41 right here this is why and this is
00:10:40 00:10:44 absolutely amazing right here because
00:10:41 00:10:46 stories like this are what captivate
00:10:44 00:10:49 people things like this are what make
00:10:46 00:10:51 people feel a part of something didn't
00:10:49 00:10:53 feel a part of a movement and ultimately
00:10:51 00:10:56 this right here this is what may
00:10:53 00:10:58 a brand a brand is this story right here
00:10:56 00:11:01 that's really all a brand is one more
00:10:58 00:11:03 website you want to look at this one
00:11:01 00:11:07 here is a little bit more complex it is
00:11:03 00:11:09 love your melon calm and you can see
00:11:07 00:11:12 right here there there's these hats with
00:11:09 00:11:14 pretty much logos that are printed right
00:11:12 00:11:17 on to the hands this is love your melon
00:11:14 00:11:19 and like I said a little bit more
00:11:17 00:11:21 complex approach to print-on-demand but
00:11:19 00:11:23 one of the really big things I do want
00:11:21 00:11:25 to point out is the fact that they they
00:11:23 00:11:26 have a mission statement they have a
00:11:25 00:11:29 story on here they tok about how the
00:11:26 00:11:32 product is made this right here this is
00:11:29 00:11:35 all what contributes to building a brand
00:11:32 00:11:37 this is what really ultimately separates
00:11:35 00:11:41 you from everybody else that might be
00:11:37 00:11:42 selling this exact same thing so just a
00:11:41 00:11:44 few websites to take a look at will dive
00:11:42 00:11:47 into this a little bit more later on in
00:11:44 00:11:48 future videos and Daniel Wellington as
00:11:47 00:11:50 well Danny well in 10 first couple years
00:11:48 00:11:52 I thought the first two years they've
00:11:50 00:11:54 had about 200 million dollars in revenue
00:11:52 00:11:57 from just Instagram influencers and the
00:11:54 00:12:00 biggest thing about them is that they
00:11:57 00:12:03 have this sensational brand story that
00:12:00 00:12:04 captivates customers it's absolutely
00:12:03 00:12:07 amazing going to look into Daniel
00:12:04 00:12:08 Wellington they they're really really
00:12:07 00:12:10 big on the instagrams thrive off
00:12:08 00:12:11 influence and marketing the prior to
00:12:10 00:12:15 starting the store that I have right now
00:12:11 00:12:17 I found two or three similar website in
00:12:15 00:12:20 the same niche and I pretty much modeled
00:12:17 00:12:21 them so I looked at their ad strategy
00:12:20 00:12:23 what the layout was like on their
00:12:21 00:12:25 website what their social profiles look
00:12:23 00:12:26 like they're targeting what their
00:12:25 00:12:28 facebook ads looks like and look at
00:12:26 00:12:31 everything so for example if you want to
00:12:28 00:12:34 model a Dalek subscription website you
00:12:31 00:12:36 look at websites like bark box and a pup
00:12:34 00:12:37 box and you would go and I highlighted
00:12:36 00:12:39 this right here you would look at how do
00:12:37 00:12:42 they post on their social media well
00:12:39 00:12:44 first off they're not just posting all
00:12:42 00:12:47 products their feeds are not clogged up
00:12:44 00:12:49 with just product post saying hey come
00:12:47 00:12:51 and buy this product they are also
00:12:49 00:12:53 telling a story on their social media
00:12:51 00:12:55 they are telling their customers and
00:12:53 00:12:57 prospective customers what they are
00:12:55 00:12:59 about and again that's ultimately what
00:12:57 00:13:01 is going to captivate customers and
00:12:59 00:13:03 prospect of customers and then order a
00:13:01 00:13:05 box for yourself this is really really
00:13:03 00:13:07 big one of the big things I do with
00:13:05 00:13:09 website that I am trying to model is I
00:13:07 00:13:10 always make an order with them I see
00:13:09 00:13:12 what their packaging is like what kind
00:13:10 00:13:14 of email automation funnel I'm thrown
00:13:12 00:13:16 into I look at what the shipping times
00:13:14 00:13:18 are like and not just that I look at
00:13:16 00:13:21 what the customer service is like I
00:13:18 00:13:23 dissect these companies and I if I don't
00:13:21 00:13:26 copy but I implement and model what I
00:13:23 00:13:28 seem to be working for them into my own
00:13:26 00:13:30 business so diving into the first month
00:13:28 00:13:33 we used nothing but influencers to
00:13:30 00:13:36 generate traffic and sales so there was
00:13:33 00:13:38 no cold traffic there was no cold
00:13:36 00:13:40 traffic from Facebook the only Facebook
00:13:38 00:13:42 accounts we had running at that time
00:13:40 00:13:43 were retargeting edge which is an
00:13:42 00:13:45 absolute must especially if you're doing
00:13:43 00:13:47 influencer marketing and you have all
00:13:45 00:13:48 that traffic coming to your website
00:13:47 00:13:52 that's a different story
00:13:48 00:13:54 we used influencers to get us data on
00:13:52 00:13:56 what we can improve in the website how
00:13:54 00:13:58 much do we up the price what is our
00:13:56 00:14:00 winning product we tested several
00:13:58 00:14:03 different products that first month with
00:14:00 00:14:05 influencers which pretty much gave us
00:14:03 00:14:07 our winning product to use on Facebook
00:14:05 00:14:11 which is absolutely killing it right now
00:14:07 00:14:12 influencers give you data it's a great
00:14:11 00:14:15 place to start if you only have money to
00:14:12 00:14:17 initially invest into using Facebook Ads
00:14:15 00:14:20 and you know starting out with five $10
00:14:17 00:14:22 a day and sets influencer marketing you
00:14:20 00:14:24 can throw 50 dollars into the tank and
00:14:22 00:14:26 see an immediate response and make
00:14:24 00:14:27 adjustments right then and there
00:14:26 00:14:29 so cash flow we were able to reinvest
00:14:27 00:14:32 those earnings and we were to keep
00:14:29 00:14:34 growing this is we predict if you do it
00:14:32 00:14:36 the right way we now have an Instagram
00:14:34 00:14:40 with over 100,000 followers we could I
00:14:36 00:14:42 consider this a cash asset so if we lose
00:14:40 00:14:44 our stream of traffic from Facebook we
00:14:42 00:14:46 can immediately go straight back over to
00:14:44 00:14:49 Instagram because we have a Rolodex of
00:14:46 00:14:50 influencers that we can use we have an
00:14:49 00:14:52 Instagram with a hundred thousand
00:14:50 00:14:54 followers that we can use so it's great
00:14:52 00:14:57 for data and building up what I call a
00:14:54 00:14:59 cash asset it also gave us customer
00:14:57 00:15:01 reviews which were just great for the
00:14:59 00:15:03 conversion rate and with working with
00:15:01 00:15:05 micro influencers I highlighted right
00:15:03 00:15:08 here we were able to get a lot of photos
00:15:05 00:15:10 that we could use on the website to
00:15:08 00:15:13 showcase what the product will look like
00:15:10 00:15:16 in real action and it was great because
00:15:13 00:15:18 we can send website hey this micro
00:15:16 00:15:18 influencer featured this product in
00:15:18 00:15:21 front of their audience
00:15:18 00:15:22 say 50,000 followers it was really
00:15:21 00:15:25 really good it was really great
00:15:22 00:15:27 credibility and then was all that all
00:15:25 00:15:29 the cells we got in that first month and
00:15:27 00:15:32 all the traffic we got we were able to
00:15:29 00:15:33 build our first look-alike audience and
00:15:32 00:15:36 that's what we used at the beginning of
00:15:33 00:15:37 October for Facebook ads and it did
00:15:36 00:15:39 really really well and we just kept
00:15:37 00:15:41 building off of that and scaling that
00:15:39 00:15:44 that first month we also developed a
00:15:41 00:15:46 brand story who are we and what are we
00:15:44 00:15:49 about and why exactly are we doing this
00:15:46 00:15:49 what differentiates us from everybody
00:15:49 00:15:51 else
00:15:49 00:15:53 put some time into this hire a
00:15:51 00:15:56 copywriter if you have to make it look
00:15:53 00:15:58 good we also bought a paid theme instead
00:15:56 00:16:00 of using the HP pool you know free theme
00:15:58 00:16:01 over on Shopify the free themes are good
00:16:00 00:16:04 but we wanted something a little bit
00:16:01 00:16:06 more a little bit a little bit better
00:16:04 00:16:08 that fits our brand that had photos that
00:16:06 00:16:09 stood out a little bit more it had
00:16:08 00:16:12 Instagram feeds at the bottom of the
00:16:09 00:16:14 homepage so we went ahead and also
00:16:12 00:16:16 bought a paid theme we created an email
00:16:14 00:16:20 marketing funnel the first month our
00:16:16 00:16:23 goal is to get it to 20% of our revenue
00:16:20 00:16:25 so if we make $150,000 per month we want
00:16:23 00:16:27 20% of the revenue coming from email
00:16:25 00:16:31 marketing we're getting there slowly
00:16:27 00:16:33 right now and then lastly growing the
00:16:31 00:16:35 Instagram and the Facebook which we
00:16:33 00:16:37 consider cash assets telling a story on
00:16:35 00:16:39 there and really just building up a
00:16:37 00:16:41 following Instagram is perfect right now
00:16:39 00:16:43 because Instagram is in scrims on the
00:16:41 00:16:45 rise and if you lose that stream of
00:16:43 00:16:46 traffic at Facebook you get a hop back
00:16:45 00:16:48 on over to Instagram and it's also great
00:16:46 00:16:50 social proof for showing people how many
00:16:48 00:16:52 followers you have and people using your
00:16:50 00:16:54 products and people tagging you on
00:16:52 00:16:56 Instagram so building those cash assets
00:16:54 00:16:57 is something we really focused on in the
00:16:56 00:17:00 first month so second and third month
00:16:57 00:17:02 this is where we really started to
00:17:00 00:17:04 elevate a lot more of the branding
00:17:02 00:17:06 measures so for instance we purchased a
00:17:04 00:17:08 logo when we first started this business
00:17:06 00:17:09 it was something really really simple it
00:17:08 00:17:12 was actually done for free put on the
00:17:09 00:17:14 website and that was it now we have more
00:17:12 00:17:16 cash flow more profit to work with so we
00:17:14 00:17:19 spent about $400 on a really really nice
00:17:16 00:17:20 logo that was able to be printed on the
00:17:19 00:17:23 packaging so the pack ends the packing
00:17:20 00:17:24 slip and the actual packaging itself
00:17:23 00:17:26 depending on the full
00:17:24 00:17:28 and center that we are working with
00:17:26 00:17:31 after that is when we really started to
00:17:28 00:17:34 build out the team and hire v8 automatik
00:17:31 00:17:36 so that I myself can work in this pretty
00:17:34 00:17:38 much just work on the business and focus
00:17:36 00:17:40 on growth instead of working inside of
00:17:38 00:17:42 the business a few things we focused on
00:17:40 00:17:44 I highlighted right here is great
00:17:42 00:17:47 customer service and pretty much
00:17:44 00:17:49 training these VA s on what is expected
00:17:47 00:17:52 of them so making sure the customers are
00:17:49 00:17:55 responded to within 24 hours and then
00:17:52 00:17:57 hey if they're unsatisfied make them
00:17:55 00:18:00 happy because that that should be number
00:17:57 00:18:01 one with building a brand is resolving
00:18:00 00:18:04 customer issues and making sure that
00:18:01 00:18:05 there are fast response times and also
00:18:04 00:18:07 creating a group Jets I have a group
00:18:05 00:18:09 chat for ordering for customer service
00:18:07 00:18:12 and pretty much for the whole team in
00:18:09 00:18:13 general so that we can all stay on the
00:18:12 00:18:16 same page and if there's an update
00:18:13 00:18:18 everybody can be aware of it at the same
00:18:16 00:18:20 time upward is a phenomenal place to
00:18:18 00:18:22 find VA s that actually that's actually
00:18:20 00:18:24 where I initially started was up work
00:18:22 00:18:27 and there's a few other ones but out
00:18:24 00:18:29 work is a great place to start that's an
00:18:27 00:18:31 overhead look guys at pretty much the
00:18:29 00:18:32 start of the business and what happened
00:18:31 00:18:35 after that it pretty much after that
00:18:32 00:18:37 first month is when it really started to
00:18:35 00:18:39 see that growth and I want to tok about
00:18:37 00:18:41 a lot more of this in upcoming videos so
00:18:39 00:18:43 please be sure to leave a like on this
00:18:41 00:18:45 video go ahead and subscribe to the
00:18:43 00:18:47 channel and leave a comment down below
00:18:45 00:18:49 telling me what exactly you want to see
00:18:47 00:18:50 in upcoming videos if you have not yet
00:18:49 00:18:52 go ahead and join the Facebook group
00:18:50 00:18:53 I'll leave a link right down below this
00:18:52 00:18:54 video
00:18:53 00:18:57 besides that I'll see you guys in the
00:18:54 00:18:57 next video